PSI Media Pack

MEDIA INFORMATION

E MARKETS

E CLIENTS

EOVERVIEW

E GOVERNMENTBUSINESS

EEDUCATIONBUSINESS

E HEALTHBUSINESS

E COUNTERTERRORBUSINESS

E TRANSPORTBUSINESS

E GREENFLEET

E CONTRACTPUBLISHING

E PRINTRATES&SPECIFICATIONS

E EVENTRATES

E ONLINERATES&SPECIFICATIONS

E DIRECTMARKETING&SPECIFICATIONS

E COPYDETAILS,WEBSITES&STATISTICS

www.governmentbusiness.co.uk | Volume 18.7

ReCYClING & WASTe mANAGemeNT – Find better ways to deal with waste

SPoRTS & leISuReInnovation and inspiration at LIW 2011

eNeRGY CoNFeReNCeS & eVeNTSFRANCHISING

FIRE SAFETY – Beat the arsonists PLUS Introducing new fire safety signs

ENERGYThought-provoking ideas

to tackle climate change

VOLUME 16.3

A member of

A key media partnerwww.educationbusinessuk.net

DESIGN & BUILD

Creating vocational learning spaces

that inspire pupils

FINANCEAccurate costing –a key managementtool for educationalinstitutions

ENERGY – Taking efficiency seriously to achieve a sustainable low carbon future

CONFERENCES & EVENTS

www.healthbusinessuk.net

VOlumE 11.5

INFECTION CONTROl

PATIENT HANDlING

A top priority in Liverpool

INCENTIVES & REWARDS

www.greenfleet.net ISSUE 50

Please turnover for Transport Business

sponsored by

ALTERNATIVE FUELSElectric vehicle adoption in the North East of England gains pace

ARRIVE ‘N’ DRIVE | FUEL MANAGEMENT | INSURANCE + MORE

BMW 320d EDGETS TO ITALY ON LESS THAN A TANK

CONTENTS

www.psi-media.co.uk

HITYOURTARGETMARKET!n IsyourcompanytargetingtheUKpublicsector?

n Didyouknowthissectorexceedstheeconomy ofCanadainsizeandisequalto40%ofUKGross DomesticProduct?

Budgeted expenditure is as follows for 2012. [Source: ukpublicspending.co.uk]*

E Totalpublicsectorexpenditureisbudgetedat£703.4 billion.Despitethecutsthisrepresentsayearonyearincrease of£20billion.

E Localandcentralgovernmentexpenditure£461billion.

E NHSexpenditure£123billion

E Educationexpenditure£93.3billion

E Transportexpenditure£10.1billion

E Counterterrorexpenditure£3.5billion

If your company is seeking to do business with the public sector, did you know your chances just got a lot better? It is estimated that by 2013 the value of services commissioned/outsourced will increase by a massive 35%.

Making direct contact with the right decision maker has proved to be a stumbling block for many, but here is a selection of top companies that have enjoyed success using PSi’s unique mixed media approach.

www.governmentbusiness.co.uk | Volume 18.7

ReCYClING & WASTe mANAGemeNT – Find better ways to deal with waste

SPoRTS & leISuReInnovation and inspiration at LIW 2011

eNeRGY CoNFeReNCeS & eVeNTSFRANCHISING

FIRE SAFETY – Beat the arsonists PLUS Introducing new fire safety signs

ENERGYThought-provoking ideas to tackle climate change

VOLUME 16.3

A member of

A key media partner

www.educationbusinessuk.net

DESIGN & BUILD

Creating vocational learning spaces

that inspire pupils

FINANCEAccurate costing –a key managementtool for educationalinstitutions



www.healthbusinessuk.netVOlumE 11.5

INFECTION CONTROl

PATIENT HANDlING


INCENTIVES

& REWARDS

www.greenfleet.net

ISSUE 50

Please turnover for Transport Business

sponsored by

ALTERNATIVE FUELSElectric vehicle adoption in the North East of England gains pace

ARRIVE ‘N’ DRIVE | FUEL MANAGEMENT | INSURANCE + MORE

BMW 320d EDGETS TO ITALY ON LESS THAN A TANK

*Correct at the time of going to press

MA

RKETS

www.psi-media.co.uk

“Thanks to PSI for the fantastic coverage provided in your publications and networking opportunities provided at your events, they are all important business sectors for us” –DanRobb,SonyUKLtd

PSI’SUNIQUEMIXEDMEDIAAPPROACHGETSRESULTS.N Helps clients avoid “resistance to change” where suppliers are tendering against well established competitors. Results are successfully achieved by a multi level approach which includes in print, on-line and face to face.

NHelps clients “break through” the public sector’s labyrinthine decision making process. When dealing with the public sector it is simply not enough to write a letter asking for business or aimlessly making telephone calls without reaching the decision maker. Our magazines, newsletters, websites, databases and events are directed on a name and designation basis [no wasted coverage].

NHelps eliminate wasted promotional expenditure. Our most successful advertisers/sponsors avoid the syndrome where they stimulate the buyers interest, but are nowhere to be found at the critical point. Tailor made campaigns generate impact at the outset, combined with longevity to ensure clients products and services are prominent at the vital moment when the decision is made.

NGone are the days when a single media campaign will bring results. The advent of the printed word has been overtaken by radio and TV. They in turn have been overtaken by the web and mobile network. Over 16 years our clients have successfully met the growing challenge brought on by the diversity of news sources through the PSi mixed media solution. Join them!

“PSi over the past 5 years have helped deliver our target audience through their publications and events, each time, every time!” – PeterSnelling,MichelinTyrePlc

“We have booked several advertisements for our client Fujitsu with PSI. We have always received exactly what we were expecting and the whole process from offer to invoicing has been fluent & accurate”–MarkHindenberger,Mediaplus

Public Sector Information LtdTel: 020 8532 0055Fax: 020 8532 0066E-mail: [email protected]: www.psigroupltd.co.uk

CLIENTS

www.psi-media.co.uk

BUSINESSMEDIAFORDECISIONMAKERS.Since 1995 clients large and small have been using our range of products to win business in the public sector.

E MAGAZINES Advertisers and sponsors reach key decision makers in local/central government, NHS, education, transport, fleet, counter terror and emergency services sectors.

E WEBSITES Our websites are highly successful online tools honed to promote your message to those that procure products and services in the public sector. With GreenFleet and Transport Business, you will extend your reach to include SME’s and blue-chip organisations in the private sector. Bespoke campaigns using a combination of magazines and websites are becoming the norm.

E E-NEWSLETTERS Our most successful advertisers and sponsors use our E-Newsletters to deliver their message direct to the Inbox of directors and senior management in public and private sectors.

E EVENTS Meet THE key decision makers from the public sector. PSi events are the live version of our magazines and websites. Events range from live challenges, interactive test drive events, awards ceremonies, conferences, seminars and debates.

E VIDEO

n Reach your prime prospects this month and every month for the next 12 months.

n Save £2,750 by booking your video for inclusion on our websites NOW! It is as easy as dialing 020 8532 0055.

n Get your products “on air” using on our dynamic and informative websites.

n Let us work for you 24/7 reaching those with budgets who can buy from you. Don’t delay call today!!

n Your video will be professionally tailored at our offices to promote your products for maximum effect to you prime target market.

Successful companies have been using our unique portfolio of magazines for over 11 years to target public sector markets – join us.

020 8532 0055

OVERVIEW

www.psi-media.co.uk

BUSINESS MEDIA FOR LOCAL AUTHORITY AND CENTRAL GOVERNMENT SECTOR DECISION MAKERS

E IN PRINT: Distribution – 10,000 copies, bi-monthly

The established market leader, GB contains need-to-know news, information, features and case

studies that explain the commercial issues affecting Local and Central Government. The magazine

is distributed by name and job title to Chief Executives, Directors and Senior Management in Local

Authorities and Central Government Agencies, making it a “must read” for those that want to stay up

to date with the latest products and services that can help create a more efficient public sector.

Provided by our own editorial staff, with significant contributions from Ministers, Institutes, Associations and

other professional bodies and leading industry figures. Regular topics include Facilities Management, Security,

IT & E-Government Energy, Transport, Procurement and Money Matters - a regular supplement on public sector

finance, insurance and risk management. GB keeps readers up-to-date with the latest conferences and exhibitions

by featuring in-depth previews to the most important events and seminars relevant to the public sector.

E ONLINE: www.governmentbusiness.co.uk

Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive of

past publications provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news,

views and announcements on the sector. This great resource brings successful advertisers and sponsors together

with those who can buy from them. Extend the life of your campaign by up to 10 months. Campaigns with a

proven history of success can be tailored to your company’s needs to include both print and online advertising.

Published fortnightly and distributed via e-mail to government professionals, the e-newsletter promotes the magazine

and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox

of those who can buy from you. Packages tailored to suit your requirements also including the above.

E GOVERNMENT TECHNOLOGY SUPPLEMENT

The GT supplement contains a wealth of news, features and information

on issues affecting IT and Computing in Local and Central Government.

Regular topics include E-Government, E-Procurement, Smartcards, Open Source Software, Networking and

Telecommunications. GT also makes sure that readers are kept up-to-date with the latest conferences and

exhibitions by featuring in-depth previews to the most important IT events and seminars.

www.governmentbusiness.co.uk MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION

GO

VERNM

ENTBU

SINESS

www.psi-media.co.uk

BUSINESS MEDIA FOR EDUCATION SECTOR DECISION MAKERS


EB provides the link between those that supply schools and those that procure products and services

on their behalf. As a member of BESA (British Educational Suppliers Association) we receive regular

editorial support from this leading UK body. Recently appointed as a Key Media Partner for the

NASBM (National Association of School Business Management), we have increased the circulation

of EB to reach their members – every decision-making School Business Manager in the UK.

Researched, written and edited by our own professional staff, editorial contributions are also received

from Ministers, Institutes, Associations and other professional bodies. Regular topics include ICT,

Facilities Management, Energy and Sustainability, Sports and Leisure, Catering and Healthy Eating,

etc. EB also makes sure that readers are kept up-to-date with the latest conferences and exhibitions

by featuring in-depth previews to the most important education events and seminars.

E ONLINE: www.educationbusinessuk.net

Connect with professionals online. Our website provides a unique extension of the magazine. It’s archive of past

publications provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news,


with those who can buy from them. Do ask for information on how your product profile can extend the life of your

campaign by up to 10 months. Packages are available to include both print and online advertising.

Published fortnightly and distributed via e-mail to government professionals, the e-newsletter promotes the

magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the

Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above.

E FACE-TO-FACE: Education Business Awards: Luncheon

The live version of EB Magazine where sponsors/exhibitors and education professionals get

together. The event comprises Reception, Exhibition and Awards Luncheon, all promoted

through the magazine and online. Every year successful sponsors network with hundreds

of key decision-makers and budget holders. Every year business gets done!!! Don’t take

our word for it, ask our sponsors. The Awards recognise excellence, showcase success stories in the education

sector and celebrate excellence in facilities, specialism’s and innovation. Entry is open to Academies, Primary

and Secondary Schools from all sectors. We have also introduced specialist “Supplier” Awards

for those organisations that play a key role in the supply of goods and services to this sector.

www.educationbusinessuk.net / www.ebawards.co.uk MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION

EDU

CATION

BUSIN

ESS

www.psi-media.co.uk

BUSINESS MEDIA FOR HEALTH SECTOR DECISION MAKERS


HB is a “must read” publication for health sector professionals.

Distributed by name and job title to Chief Executives, Directors

and Senior Management in Primary Care Trusts, Strategic Health

Authorities and Hospital Trusts. Read by budget holders procuring

products and services on behalf of the UK’s largest employer.

Researched, written and edited by our own professional staff

editorial contributions are also received from Ministers, Institutes,

Associations, professional bodies and leading sector experts.

Topics regularly addressed include ICT, Finance/Funding, Facilities

Management, Security, Health & Safety, Catering and Energy. Editorial

comprises need-to-know features, news and case studies explaining the

administrative and commercial issues affecting healthcare and hospital management.

E ONLINE: www.healthbusinessuk.net

Connect with professionals on the move. Our website provides a unique

extension of the magazine. It’s archive of past publications and provides

a 24/7 resource for budget holders and suppliers. Content also includes

up to date news, views and announcements on the sector. This great

resource brings successful advertisers and sponsors together with those

who can buy from them. Do ask for information on how your product

profile can extend the life of your campaign by up to 10 months.

Packages are available to include both print and online advertising.

Published fortnightly and distributed via e-mail to healthcare professionals, the e-newsletter

promotes the magazine and contains breaking news from the sector, including the Awards. Make

sure your message reaches the Inbox of those who can buy from you. Packages tailored to suit

your requirements also including the above.

www.healthbusinessuk.net MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION



www.healthbusinessuk.netVOlumE 11.5

INFECTION CONTROl

PATIENT HANDlING


INCENTIVES

& REWARDS

HEA

LTHBU

SINESS

www.psi-media.co.uk

BUSINESS MEDIA FOR COUNTER TERROR DECISION MAKERS

E IN PRINT: Distribution – 6,500 copies, quarterly

Launched in 2010, CTB is a specialist publication that showcases the latest innovative technology on offer to the

counter terror industry, to help combat the threat of terrorism in the UK. Distributed by name and job title to heads

of security, intelligence officers, procurement officials and department heads in local and central government, as

well as the Intelligence Services, Police, Home Office, MoD, Border Control, Customs, Aviation and Port Authorities.

The magazine has already established itself as the leader in the field. Ensure that your message reaches key decision

makers who procure products and services on behalf of the UK’s security services.

Launched to critical acclaim for its editorial excellence, CTB is produced internally by our own professional staff and

supported by regular editorial contributions from government agencies and worldwide experts in counter terrorism.

E ONLINE: www.counterterrorbusiness.com

Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive of

past publications provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news,


with those who can buy from them. Do ask for information on how your product profile can extend the life of your

campaign by up to 10 months. Packages are available to include both print and online advertising.

Published fortnightly and distributed via e-mail to government professionals, the e-newsletter promotes the

magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the

Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above.

E COUNTER TERROR EXPO – official media partner

Counter Terror Expo is the critically acclaimed, highly specialised event for those who

are tasked with the demanding and complex role of delivering a robust defence against

the threat posed from international terrorism. The event brings together the world’s foremost experts from

government, armed forces, security services, law enforcement and academia annually, in order to share real-life

experience, debate strategies, brainstorm issues, shape policy, and define effective counter terrorism measures.

CTB is now established as an Official Media Partner for the event, carrying both Preview

and Review editorials, news, comment and also an increased circulation

that can deliver your message to a far wider audience.

MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATIONwww.counterterrorbusiness.com / www.counterterrorexpo.co.uk

COU

NTERTERRO

RBUSIN

ESS

www.psi-media.co.uk

TRAN

SPORTBU

SINESS

BUSINESS MEDIA FOR TRANSPORT SECTOR DECISION MAKERS

E ONLINE: www.transportbusiness.net

Connect with professionals on the move. Instantly

reach decision makers in rail, on the roads at the

ports and in the skies. Make sure your message is

seen by those that procure products and services.

Transport Business is unique in its range and

coverage of these vital sectors. Content includes

the latest comment, analysis and views of the

experts in the transport and logistics industry.

Researched, written and compiled by our own staff,

TB is established as a market leading website for

the transport. Editorial contributions are regularly

received from Ministers, Institutes, Associations

and other professional bodies, making Transport

Business a “must read” for those that want to stay

up to date with the latest products and services

Get the Transport Business newsletter emailed

fortnightly working for you.

Use the Transport Business database to reach

19,000 named decision, makers including:-

Directors and Senior Management in local

authorities,central government agencies, NHS and

the emergency services, as well as SME’s and blue

chip organisations in the private sector.

www.transportbusiness.net / www.psigroupltd.co.uk

www.psi-media.co.uk

BUSINESS MEDIA FOR FLEET SECTOR DECISION MAKERS

E IN PRINT: DISTRIBUTION – 6,500 COPIES, BI-MONTHLY

GF promotes environmentally friendly transport and a cleaner environment. The evidence of global warming and the

disasters associated with it, is all around us. GF magazine provides unique access to this critical and growing market

and contains, news, need-to-know features and case studies that highlight what can be done in the on-going battle

to reduce the running cost, fuel use and emissions of an organisations transport operations. Distributed by name and

job title to Fleet Managers, Heads of Transport, Depot Managers, Sustainability Officers, etc, in local authorities, central

government agencies and the emergency services sector, as well as MD’s, HR Managers and those responsible for the

transport operations in SME’s and blue chip organisations. Take this opportunity to promote the “Green” credentials

of your company where it matters and can really do some good. In addition your message will be seen by those that

procure products and services on behalf of one of the UK’s fastest growing industries and biggest spenders.

This is provided by our own editorial staff with significant contributions from Ministers, Institutes, Associations and

other professional bodies, making it a “must read” for those that want to stay up to date with the latest products

and services that can help Fleet Managers and Heads of Transport run their fleets more efficiently.

E ONLINE: www.greenfleet.net

Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive

of past publications provides a 24/7 resource for budgetholders and suppliers. Content also includes up to date

news, views and announcements on the sector. This great resource brings successful advertisers and sponsors

together with those who can buy from them. Do ask for information on how your product profile can extend the

life of your campaign by up to 10 months. Packages are available to include both print and online advertising.

Published fortnightly and distributed via email to government professionals, the e-newsletter promotes the magazine

and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox of

those who can buy from you. Packages tailored to suit your requirements also including the above.

E FACE-TO-FACE : GreenFleet Arrive’n’Drive, Scotland and Annual Awards: Black Tie

GF is also available to key decision-makers at the PSi GreenFleet events, attended by those

that source the latest low and zero emission vehicles on the market, together with products

and services that can assist them in running their transport operations more efficiently.

In addition to this, GF has also established a reputation for covering other industry events,

as an Official Media Partner, meaning those invovled in the magazine get the

added benefits of additional exposure, to a much wider audience.

www.greenfleet.net

www.greenfleetscotland.co.uk

www.greenfleetawards.co.uk

www.arrivendrive.greenfleet.net

GREEN

FLEET

www.psi-media.co.uk

Doyouwantapublicationproducedforyoutailoredpreciselytoyouraimsandobjectives?E PSI CONTRACT PUBLISHING

N Perhaps you are short of ideas but have a general idea of what you want...N Maybe you are looking for something a bit different ... that definitely has class...N You feel your precious time could be better spent if you turned this project over to designers who have been producing prestigious top flight publications for 15 years....N You absolutely insist that the job will be managed from beginning to end by professionals who will take on all the worry and work for you....

PSi can create the ideal print product on behalf of your organisation. Here are some of the names we have created work for:

N FiatN Energy Saving TrustN Office of the Deputy Prime MinisterN Wandsworth London Borough CouncilN The Planning PortalN Cambridgeshire County Council

Our core strengths range publishing strategy and market research to design and production.This could be a prospectus a magazine or even an annual review. Whatever your size, sector or customer base, PSi will identify the right solution and craft a bespoke marketing tool to meet all your organisations goals.

Through intuitive design and engaging journalism, annual reviews and corporate literature can be a true celebration of all your organisation has achieved and the people that made it happen. We treat annual reviews differently; we tell the story of your organisation through engaging writing and enticing design.

PSi can either provide a full publishing service, or complement an existing in-house team. Choose from a menu of services, which includes:

N EditorialN DesignN Full-service magazine publishingN Production managementN Print and paper purchasingN Mailing, circulation and distribution services

E PSI CONTRACT EVENT PRODUCTION

Our event planning services are trusted by high profile government authorities throughout the UK. Our skilled team will ensure everything about your event runs smoothly, leaving you to concentrate on your core business. If you’d like to find out more about our event management services, from venue selection to delegate acquisition, ask one of our representatives or visit psi-media.co.uk/events

E ASK THE EXPERTS

020 8532 0055PSi Contract Publishing Ltd., 226 High Road, Loughton, Essex, IG10 1ET

in association with

SmarterDrivingSupplement

GREENFLEET® MAGAZINE – www.greenfleet.net

The Energy Saving Trust has been conducting

Smarter Driving training throughout England

over the past three years and clients have

found the intensive, enjoyable nature of the

course highly productive. Energy Saving Trust

consultant Bob Saynor says: “We focus on

teaching the simple things that make driving

less stressful as well as more efficient and the

fact we do it in less than an hour makes it

really popular with busy fleets.”

It’s easy for you and your employees to

take part in a Smarter Driving course – not

least because it doesn’t take long to learn the

principles that make a smarter driver and then

put them into practice. That means people

don’t have to give up a large chunk of the

day to reap the benefits – under an hour, in

fact. And as the course comes to you, there’s

no additional travel time so disruption to the

working day is kept to a minimum. At just £20

per driver, it’s an extremely cost effective way

to cut fuel bills.

Why oFFER SMARTER

DRIvING TRAINING?

In the past two years, fuel prices have risen

by 40 per cent, putting a considerable extra

burden on business costs. Many organisations

have been exploring ways to cut those costs.

The Energy Saving Trust can advise on how to

do that – by changing the mix of the fleet to

lower emitting vehicles, encouraging less travel,

better route planning or by using telematics.

But actually training staff to drive more

efficiently isn’t always considered. It should

be – because it’s a great business benefit. For

companies that employ fuel cards or bunkered

fuel the business case is clear since the savings

accrue directly to the business.

But Smarter Driving also makes a lot of

sense for companies paying fixed mileage

rates since the training can sweeten some of

the more contentious decisions organisations

make about their travel policies. For example,

many organisations are currently experiencing

pressure to increase mileage rates, particularly

after the recent budget in which the chancellor

increased the Approved Mileage Allowance

Rates, for the first time since 2002, to 45

pence per mile. Companies providing Smarter

Driving training are in a much stronger position

to resist calls for higher rates since a more

efficient driving style counters the financial

effect of fuel price increases. In some cases,

(such as BAM Construct UK – see case study)

organisations may feel confident enough to

reduce the rates they pay.

Drivers find that the course benefits them

outside work as well as for the mileage they do

on business. With fuel prices high, that means

they save money at home too. So companies

rarely have to ‘press gang’ employees to

participate.

ThE couRSE

Smarter Driving Training is practical and

enjoyable. In less than an hour, each driver

The smarT COUrse

ThaT CUTs fUel billssmarter driving saves money, fuel and fleet emissions. but how do you roll it out across your

organisation – and get employees on board with the idea? The energy saving Trust explains

SMA

RTER

DRI

vIN

G

Parliamentary Under-Secretary of State for Transport, N

orman Baker, experiencing Sm

arter Driving training in September 2010

undertakes three circuits under instruction. Naturally, the employee already knows the mechanics of propelling the car and, fingers crossed, the principles of safe driving. Now we’ll focus on enabling them to become an efficient driver too. The first circuit provides a baseline to measure fuel efficiency. In this section the instructor monitors driving habits and style to assess where improvements can be made. Miles per gallon and average speed are measured using the on-board computer.In the next stage the instructor provides tuition. It sounds basic – and in some ways it is – but it is also subtle and these are techniques that almost all drivers have either never really perfected or have let slip over the years. It’s all about anticipation, being less heavy-footed; accelerating smoothly, reducing the need to brake, moving up through the gears quickly, or taking your foot off the gas early so you’re still moving when the lights turn green. “There’s a slight danger that it sounds too obvious, or easy, or preachy,” says Saynor, “but most drivers don’t need convincing that there’s something in it.” There are also safety benefits because of the strong emphasis on anticipation. The third lap isn’t a test – that would be far too formal. But it does involve recording average speed and miles per gallon again, based on an identical lap as the first but with the driver applying smarter driving techniques. We can say with a degree of certainty that improvements will almost always be made: the average reduction in fuel consumption

for the 20,000+ drivers who have taken the course is 15 per cent. And this is achieved without decreasing average speed.

The benefiTsIf people took the training on board every time they got behind the wheel, 15 per cent is the amount of fuel the organisation would save – a benefit that the drivers could also enjoy with their private mileage. However, in practice, it doesn’t usually work out like that, because we’re dealing with human beings who sometimes revert back to some of their old habits or allow the effects of the training to fade. However, even if they use some of the techniques some of the time, a realistic expectation of the overall saving is in the region of seven or eight per cent: a considerable direct cost saving for most fleets. Maintaining those improvements is, in some respects, down to management: reminding people of the benefits, monitoring fuel use, identifying those drivers whose standards are slipping, or perhaps introducing incentives to keep MPG high. Some companies, for example, have introduced MPG league tables, usually for fleets of identical vehicles. Others provide incentives for the most efficient drivers – such as funding monthly social events for the most efficient team, or allocating a special and coveted vehicle to the driver with the highest average MPG during the previous month. It takes a little calculation to ensure that these incentives can work with fleets consisting of different models, but MPG figures achieved by employees can always be calculated relative to each vehicle’s official MPG. All in all, the long-term benefits are up to you as fleet managers to ensure that everyone keeps up the good work and remembers their training.

for more informaTion 0845 602 1425 [email protected]

www.est.org.uk

GreenfLeeT® maGaZine – www.greenfleet.net

sma

rTer Driv

inG

Case sTuDy environment agency

The Environment Agency in the north-west took up the Energy Saving Trust’s offer of Smarter Driving Training in January 2010. An intensive programme of training followed, with around 250 fleet drivers taking the Smarter Driving course in 12 different locations over a period of about four weeks. The training used the Environment Agency’s own vehicles (which range from 4x4s to smaller Transit vans). Following positive feedback, a new tool was developed to monitor the fleet’s average consumption and CO2 emissions, using data from odometers and fuel cards. According to the Environment Agency’s Lex Massey, twelve months on the training has had a measurable impact: “We’ve seen consumption drop from 0.21 to 0.19 litres per mile, which even taking into account fuel price rises saves a penny a mile. So far in 2011, our drivers have saved 40,594 litres of fuel compared to that achieved before the Smarter Driving course.” Whilst Massey finds that drivers are largely sticking with the smarter style of driving, regional managers and team leaders are monitoring results so they can take action if fuel consumption rises.

The average reduction in fuel consumption for the 20,000+ drivers who took the course is 15 per cent.

Case sTuDy bam Construct uKWhen BAM Construct UK Ltd undertook a Green Fleet Review with the Energy Saving Trust back in 2009, it identified driver training as a potential source of savings. An early pilot of Smart Driving training in 2009 was well received and a year later, BAM Construct UK developed a sustainable transport strategy with sister company BAM Nuttall, launching it in 2011. Regular Smarter Driving training features as part of this programme, andso far, 115 employees have taken the course and the benefits seen by employees eased the introduction of lower mileage reimbursement

rates. But according to BAM’s Jesse Putzel, the Energy Saving Trust’s course offers: “Excellent value for money with a low cost per employee.” Smarter Driving is also helping BAM to phase in reduced mileage allowances, because whilst such cuts are not popular with employees, savings of up to 10 mpg from more efficient driving can help mitigate any loss. As another part of its sustainable transport strategy, BAM also incentivises employees to choose more efficient vehicles. Jesse Putzel explains: “Smarter Driving is part of a package of measures that help us to cut fuel costs and emissions and also lessen any potential blow for employees. By

running driver training alongside reductions in our mileage allowance and together with incentives for greener cars, everyone benefits.”

employees typically use two forms of travel

for business journeys – a company-provided

vehicle or their own car, the so called ‘grey

fleet’. yet, while company car – and indeed

company van use – is invariably tightly

controlled, a much more laissez-faire attitude

is typical in relation to the use of privately-

owned vehicles for business.

EXPENSIVE BUSINESS

recent research supported by the energy

Saving trust suggested that almost a third

of companies allowed employees to drive

privately-owned vehicles more than 7,000

miles on company business with 24 per cent of

grey fleet vehicles covering more than 10,000

business miles a year.

if employees are reimbursed at 40p a mile

(authorise Milage allowance payment rates)

that is a huge cost to business. as a result,

some employers have discovered that it is

more cost effective to introduce rules that limit

the use of staff-owned cars on business, such

as requiring higher-mileage staff to use a hire

car or have a company car.

DUTY OF CARE

under the Health and Safety at Work act 1974,

employers have a statutory duty to ensure, so

far as is reasonably practicable, the health,

safety and welfare at work of their employees.

this applies when employees are undertaking

driving for work, whether in their own car or

using a company car.

as a result, it has become very clear that

grey fleet is not an ‘out-of-sight, out-of-mind’

issue as some employers thought – exactly the

same management responsibilities apply.

For example, checks must be made to ensure

that employees have the correct business-use

insurance in place, that vehicles are serviced

and maintained, a valid Mot certificate is in

place, and vehicles are roadworthy. in short,

it is advisable to have an auditable trail of

vehicle documentation in place.

BAD FOR SAFETY AND THE PLANET

in many cases, staff using their own car for

business are driving old cars that are not

equipped with the very latest safety features,

such as electronic stability control and abS

brakes (a mandatory standard feature on

all new cars sold in europe since 2003).

this means that many cars do not offer

the best protection in the event of a crash

as determined by the european new Car

assessment programme ratings.

another area of concern is the environmental

credentials of grey fleet vehicles.

aCFo evidence, and that from other studies,

suggests that where employees have given up

a company car and now drive their own car on

business, emission levels could be around 20

g/km of Co2 higher than the car they gave up.

TAKING ACTION

While it is clearly possible to manage grey

fleets effectively, there is a vast wealth of

evidence that suggests many organisations in

both the public and private sectors struggle

to do so. this can be for a variety of reasons

but they include a shortage of expertise, a lack

of resource and the difficulty of monitoring

vehicles not directly owned or managed by an

organisation. nevertheless, it is equally clear that

employers that pro-actively manage their grey

fleet see a reduction in their carbon footprint,

are reducing their risk exposure and almost

certainly are cutting costs.

Gre

y Fl

eet

GREENFLEET GUIDE TO FLEET MANAGEMENT – www.greenfleet.net

10

uSinG StaFF-oWned CarS For buSineSS

exactly the same management responsibilities apply when employees

drive their own vehicle for business as when they drive a company car

Written by Julie Jenner, aCFo chairman

GF Guide to Fleet Man Pages 1-16.indd 10

11/03/2011 16:36

In-C

ar Te

chno

logy

07

GREENFLEET GUIDE TO FLEET MANAGEMENT – www.greenfleet.net

teleMatiCS and in-Car teCHnoloGythe latest in-car technology gives companies the data they need to analyse how their fleet is operating and to identify areas for improvement

telematics and in-car technology can transform working practices by giving fleet operators a clear view of how their vehicles are being used. as a result, fleet managers can make informed decisions about what corrective action to put in place. there are various solutions on the market that offer real-time information on driver behaviour, vehicle condition, fuel usage, and Co2 emissions, as well as GpS data on vehicle position and activity. and using the data provided allows fleet managers to analyse and compare performance to identify which drivers and which vehicles are the most or least fuel efficient. and with the amount

of valuable data available in the back office, managers can also see what are the contributing factors – is it congested roads that is wasting fuel or an aggressive driving style?

DRIVING STYLEStelematics can identify bad driving habits, such as harsh accelerating and braking, or leaving the engine on unnecessarily. For example, a driver might arrive at a job and sit with the car idling for 15 minutes to keep the air conditioning or heating on while doing paperwork. those 15 minutes add up to a significant amount of fuel wastage, especially in a large fleet.

Seeing the big picture about how their fleet is being driven allows the managers to take the right action, which could be as simple as educating the driver on idling or driving style, or replacing vehicles with more efficient types. there are also many devices that can give in-vehicle feedback which allows the driver to modify their driving style in real time to

become safer and greener drivers. vehicles that are serviced and well-maintained are more efficient then those that are not. there are some solutions available that can monitor the vehicle’s diagnostic system, so that companies can immediately identify any mechanical problems which would cause the vehicle to operate less efficiently.

DUTY OF CAREas well as being able to help with better routing, telematics can give drivers an increased sense of security that they are being looked after by their employer, and in turn, the employer is adhering to their duty of care obligations. For example, some devices are able to detect if the vehicle has been in an accident and notify the back office. tracking solutions can also add to driver security, especially if they are lone workers.

BIG SAVINGSa big area for savings is identifying fuel wastage and putting in place the right corrective action. but there are numerous other company benefits. if productivity is optimised then this increases end-customer satisfaction. For example, in the service area, being able to monitor vehicles in real time and therefore make decisions in real time allows fleets to react to the day’s appointments and ensure they are meeting their customer commitments. in addition, if the business is operating more efficiently, then this cost advantage can often flow down to the customer, helping to win repeat business. in today’s tough economy, companies can make savings by ensuring their fleet is being maintained, utilised and driven efficiently. the latest in-car technology gives companies the data they need to analyse how their fleet is operating and to identify any areas for improvement.

Uses and beneFits oF telematics• better routing for operational efficiency• tracking for increased safety and operational efficiency• Gives data on driver styles to identify who is not driving efficiently• Gives information on vehicle condition for increased safety and efficiency• real-time information allows for better decision making

GloSSaryteleMatiCS:the integrated use of telecommunications and informatics

enterpriSe Mobility (eM):Capturing and delivering information at the point of activity

traCKinG:uses GpS to monitor the location of vehicles as they travel

Geo-FenCinG:restricts the movement of a vehicle to within a specified area

Please turn over for more details on the green benefits of in-car technology

Global poSitioninG SySteM (GpS):a satellite-based navigation system made of 24 satellites in space and receivers on earth to detect the user’s position

GF Guide to Fleet Man Pages 1-16.indd 7

11/03/2011 16:36

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