PSA Poster Project Workbook

8/12/2019 PSA Poster Project Workbook

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PSA Poster Project

Amanda WallisWinter Semester 2013


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(Paste process blog post here)

P R O J E C T 01 S T E P 0 0 | P R O C E S S B L O G P O S T

Project 5 | PSA Poster Project

Introduction

For this project, we were to create a Public Service Announcement Poster (PSA) for the Ad

Council for a current issue that we are passionate about. We were to go to the Ad Council

website and choose our own topic of interest for our PSA posters. The poster we were to

create needed to have compelling visual communication that also reintroduces or forces the

audience to understand more deeply the concept we chose. The freedom as well as limitation

to these posters was that the files as well as the poster itself was to be prepared for silk screen

printing. This made it so that the posters would have to be in solid colors able to overlap in a

way that could be printed for silk screening. I f a photo was to be used it would need to be in

half-tone dots. Requiring the posters to have silk screen printing ability gave it a unique focus

and possible different direction than it would have been if not necessary to prepare for silkscreening. The final posters would b e 23x34.5 inches and flush mounted onto foam core.


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P R O J E C T 01 S T E P 0 0 | P R O C E S S B L O G P O S T

Table of Contents

2 Introduction

4 Choosing a Topic

5 Research

7 Learning Summary

8 Typography Exploration

19 Learning Summary

20 Sketches

23 Learning Summary

24 Digital Sketches

28 Chosen Direction

30 Learning Summary

31 Concept Variations and Refinements

34 Learning Summary

35 Final Poster

37 Learning Summary

38 Conclusion


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Ad Council opics of Interest:

Education

ReadingFamily and Community *Discovering Nature Energy Efficiency Hunger Prevention Newborn and Child Survival Shelter Pet Adoption Wildfire PreventionHealth Childrens Oral Health Childhood Asthma Childhood Obesity Unplanned Pregnancy PreventionSafety Bullying Prevention Buzzed Driving Prevention Child Passenger Safety

exting and Driving Preventions Gay and Lesbian Bullying Prevention

opic:

Discovering Nature

P S A P O S T E R P R O J E C T | C H O O S I N G A T O P I C


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P S A P O S T E R P R O J E C T | R E S E A R C H


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P S A P O S T E R P R O J E C T | R E S E A R C H

Websites Explored:

www.graphicdesignjunction.com

http://www.zazzle.com/psa+posters

http://io9.com/5977675/hobbit-psa-posters-warn-this-is-your-brain-on-the-ring

http://www.2expertsdesign.com/graphics/30-best-and-creative-public-service-ads

http://www.behance.net/


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My Experience

For my topic I chose,Discovering Nature because I have two brothers

that play video games a lot and t ake for granted the outdoors even

when it is nice outside. I also dont go outside enough and with this

poster I wanted to make a message that speaks to people who are

plugged in all the time so that they would see my poster and the

message would get across. In doing this I tried to think of elements

that would tie into things that were familiar to people like s ocail

networking, tv, video games, etc. I did some visual research to see

what I could find about other pos ters with this same topic. I f ound out

that there are not that many in fact, but just a few very similar ones

from the Discover the Forest organization, which is the organization

I am promoting my poster for. I also loo ked up other creative poster

ideas for some inspiration and found out some really cool things aboutcreatively tying concepts together.

Challenges

One of the challenges I faced during the first part of this project was

coming up with just one concept. I had a big list to begin with and

eventually narrowed it down to two, but I wasnt sure which one to

pick. I did some sketches for both, but then it just seemed like the

concepts were starting to mesh together and that it wasnt clear to me

which one was which. I eventually ended up pickin g the one that I was

already leaning toward in the beginning so it ended up working out.

Thoughts

While thinking of my topic and how I would visually and creatively

communicate the issue it reminded me a lot of the log o project where

we had to tie in two different themes into on e effective logo. This

project is very similar in that there will only be a very short amount of

time, just seconds that people will g lance at this poster so it has to be

able to read clearly right away. I want people to immediately recognize

what I am trying to say when they look at my poster. That is the goal

and the challenge that I have ahead in tr ying to figure out how to do

that.

P S A P O S T E R P R O J E C T | L E A R N I N G S U M M A R Y


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P S A P O S T E R PR O J E C T | T Y P O G R A P H Y E X P L O R AT I O N

Bold Condensed

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Regular

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Italic

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Semibold

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Semibold Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Myriad Pro

A B C D E F G H I JK L M N O P Q R S

T U V W X Y Z a b cd e f g h i j k l m n

o p q r s t u v w xy z 1 2 3 4 5 6 7 89 0 & @ . , ? ! ( )

The quick brown fox jumps overthe lazy dog.


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Regular

AEGQSabefsy&248

Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Arial

A B C D E F G HI J K L M N O PQ R S T U V W XY Z a b c d e f g

h i j k l m n o p qr s t u v w x y z 12 3 4 5 6 7 8 9 0& @ . , ? ! ( )

The quick brown fox jumpsover the lazy dog.


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Regular

AEGQSabefsy&248

Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Bookman Old Style

A B C D E F GH I J K L M N OP Q R S T U VW X Y Z a b c d

e f g h i j k l mn o p q r s t uv w x y z 1 2 34 5 6 7 8 9 0 &@ . , ? ! ( )



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Regular

AEGQSabefsy&248

Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Century Gothic

A B C D E F G H IJ K L M N O P QR S T U V W X Y Za b c d e f g h

i j k l m n o p qr s t u v w x y z 12 3 4 5 6 7 8 9 0& @ . , ? ! ( )The quick brown fox jumpsover the lazy dog.


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Regular

AEGQSabefsy&248

Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Franklin Gothic Book

A B C D E F G H I J

K L M N O P Q R S

T U V W X Y Z a b c

d e f g h i j k l m n

o p q r s t u v w x yz 1 2 3 4 5 6 7 8 9

0 & @ . , ? ! ( )

The quick brown fox jumps over

the lazy dog.


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Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Futura

A B C D E F G H IJ K L M N O P QR S T U V W X YZ a b c d e f g h i

j k l m n o p q r st u v w x y z 1 23 4 5 6 7 8 9 0& @ . , ? ! ( )The quick brown fox jumpsover the lazy dog.


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Regular

AEGQSabefsy&248

Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Gill Sans MT

A B C D E F G H IJ K L M N O P Q RS T U V W X Y Z ab c d e f g h i j k l m

n o p q r s t u v w xy z 1 2 3 4 5 6 7 8 90 & @ . , ? ! ( )The quick brown fox jumps over

the lazy dog.


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Roman

AEGQSabefsy&248

Helvetica LT Std


h i j k l m n o p qr s t u v w x y z 12 3 4 5 6 7 8 9 0& @ . , ? ! ( )The quick brown fox jumpsover the lazy dog.


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Regular

AEGQSabefsy&248

Italic

AEGQSabefsy&248

Bold

AEGQSabefsy&248

Bold Italic

AEGQSabefsy&248

Impact

A B C D E F G H I J K LM N O P Q R S T U V WX Y Z a b c d e f g h ij k l m n o p q r s t u

v w x y z 1 2 3 4 5 6 78 9 0 & @ . , ? ! ( )

The quick brown fox jumps overthe lazy dog.


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Regular

AEGQSabefsy&248

Regular

AEGQSabefsy&248

Helvetica Neue LT Std


h i j k l m n o p qr s t u v w x y z 12 3 4 5 6 7 8 9 0& @ . , ? ! ( )



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My Experience

I did a lot of typography exploration and went through the fonts that

I thought looked the most clean and modern; a lot of sans serif fonts.

Because I want my poster to focus more on what people will recognizeas media and then get the message rather than try to force the forest

on them in that moment of a g lance that my poster has for their

attention, I would like to use more modern lo oking fonts to represent

that. I dont want to make it look fancy with serif fonts, but rather just

give my message to them crisp and straight with crisp and straight

fonts. I believe these kind of fonts will represent my concept better and

get across the message that I want for my poster.

Challenges

Because Im not exactly sure what my poster will be about yet, I am

having trouble narrowing my font choices. Thats why I went through

so many because I knew generally what I was looking for, but not

specifically. I went through all the fonts that I liked and thought

might be a good fit for the type of feel I wanted my poster to be.

Another thing that is a challenge for me is that I dont know where

my typography is going to be, what it will say or if I will have any

typography at all for my main graphic. I might be dealing with just the

subtext. Despite that, I think that I have a good number of usable fonts

to work with no matter where the ty pe will go and what it will say.

Thoughts

Another reason I went through so many fonts is that I was thinking

about this as a typography project. Going through so many fonts

like this really helped me to see each l etter and layout and I felt like

I considered each in a deeper way than I would if I was just g oing

through fonts one by one to see if it looked good or not. With this

collection of fonts that Ive researched I can go back and see which

ones it was that I picked instead of just guessing. This gives me a more

productive layout to work with and I know that it will help me better

choose the right font for my poster.



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P S A P O S T E R P R O J E C T | S K E T C H E S


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My Experience

Sketching was a really interesting experience for me and I felt like

I really learned a lot and had a lot of great ideas. Some ideas were

strange and I didnt think they would work for a poster at all, but I drewthem anyway. Not limiting myself to the direction I wanted to go with

this really helped me to let my imagination run my project. I tried to

think of things that would look cool visually and things that might

make people want to do a double take. I focussed a lot of my sketches

toward the social media because that is a lot of the reason that people

dont go outside, or else they are out side but not enjoying it because

they are on their laptops or phones and are oblivious to the nature

around them. I wanted to present a call to action with my poster and

some of the ideas I had were to relate computers to drugs, and to show

that in a way we have two different identities. I wanted to show that we

are becoming slaves to social media and are blind to the nature around

us.

Challenges

The challenges I faced with sketching was just coming up with

interesting concepts that communicated clearly at a first glance. This

is what the sketching phase is for, getting out ideas and then working

on tying them together, but it felt like I had so many ideas but just not

ones that quite fit together the way I wanted them to. I wanted my

overall design to be simple and clever. Creative and to the point. Theideas I was coming up with in my sketching were almost there, but

not quite the way I wanted them. Another thing was coming up with

a clever saying or a tagline that would b est fit my concept. That was

something I would need to work on for whatever direction I decided

to go.

Thoughts

Going back and looking at my sketches helped me get a better

understanding of what was on my mind and in which direction

I wanted to go with my poster. It really helped me to gather my

thoughts and come up with some i deas for my digital sketches.

Although I wasnt sure yet what direction I wanted to go in, sketchingmy ideas out helped me to narrow down what I wanted to do in the

end with my poster.



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GET A LIFE

UNPLUG. GO OUTSIDE AND PLAY.

P S A P OS T E R P R O J E C T | D I G I T A L S K E T C H E S


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Hike

P S A P O S T E R P R O J E C T | D I G I T A L S K E T C H E S


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Find out what theyre

abouttweeting

outside.

P S A P O S T E R P R O J E C T | D I G I T A L S K E T C H E S


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Hike

Chosen Direction

P S A P O S T E R P R O J E C T | CH O S E N D I R E C T I O N


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Adjustment Notes:

-Tickness of walking stick-Finish the picture with an entire personthan just a hand-Mouse clicking the like button-Make Variations-Smaller button-Find balance in the white space-Put some dialog/text-look for solutions

P S A P O S T E R P R O J E C T | C H O S E N D I R E C T I O N


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P S A P O S T E R PR O J E C T | C O N CE P T V A R I AT I O N S A N D R E F I N E M E N T S

Hike Hike

Hike

Hike


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Hike

Get Involved

http://www.fs.fed.us/

http://www.discovertheforest.org/

Hike

Get Involved

http://www.fs.fed.us/

http://www.discovertheforest.org/



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Hike



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Poster layers prepared for silk screening

P S A P O S T E R P R O J E C T | F I N A L P O S T E R


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P S A P O S T E R P R O J E C T | F I N A L P O S T E R


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My Experience

Preparing my final poster for silk screen printing was an interesting

experience. I felt like everything was much more organized and clean

looking when I finished my final poster file.

Challenges

The challenge for me in finalizing my poster was to prepare my

Illustrator file for silk screen printing. I am used to working with just

one layer usually so to go in a create new layers for specific colors

of my artwork definitely took some think ing. First I numbered how

many layers I would need for each color and th en I went in and star ted

grouping things together. Some adjustments had to b e made so that

everything would layer the right way and s till look the way I wanted

it too. I made sure that I paid attention to trapping so that the file was

really ready for silk screen printing. To do this I also needed to multiply

my layers so that the layers would show through each other.

Thoughts

When looking at the final file and even the print out, it looks like it was

prepared for silk screening and it was intersting to see and notice the

layers and how they blended together when multiplied together. This

was interesting because it made me realized just how it would look if

my poster was to actually be silk screened. I have a better appreciationnow for people who silk screen and especially people who prepare

silk screen files. I cant imagine preparing a file with more than maybe

10 colors to have to work with. It took a little bit of time, but I now

undertand how silk screening works and how to prepare my files from

light colors to dark colors in preparation for silk screening.

P S A P O S T E R P R O J E C T | L E A R N I N G S UM M A R Y


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P S A P O S T E R P R O J E C T | C O N C L U SI O N

Project 5 | PSA Poster Project

Conclusion

I think the parts of this project that help ed me the most were the sketching phases, digital and

hand drawn. I was able to get out my best ideas by just put ting my thoughts onto a p age. In

this project I was able to revisit the skills I learned in the logo project about how to creatively

and visually create something that tied together more than one element that p eople could

understand right away from just a glance. I think I achieved just that in creating a poster that

is clever, simple and easy to understand just at a glance. I also learned how to incorporate my

thinking in a different way by having to create my poster project in preparation for silk screen

printing. This focussed my thinking and learning so that I could come up with concepts that

would work for me in this way. Not only did I create a poster that could be silk screened, but was

able to learn how to set up my I llustrator file in preparation for a silk screening. I really learned

a lot with this poster project and had a unique opportunity to learn about silk screening giving

me a greater appreciation for the silk screening process that I might not have had if we ended

up doing this poster projec t in a different way.

PSA Poster Project Workbook

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