PS02 36b Retail assessment appendices - Basingstoke and ...

Basingstoke & Deane Borough Council

Retail Study Update

APPENDICES

January 2009

Prepared by:

Strategic Perspecti>es LLP

24 Bruton PlaceLondonW1J 6NE

Tel: 020 7529 1500Fax: 020 7491 9654

January 2009 Basingstoke and Deane Borough Council Retail Study Update

____________________________________________________________________________________

APPENDICES

1. BASINGSTOKE TOWN CENTRE: CATCHMENT AREA

2. HOUSEHOLD TELEPHONE INTERVIEW SURVEY – QUESTIONNAIRE & RESULTS

3. CONVENIENCE GOODS SHOPPING – MARKET SHARE PATTERNS FOR MAIN FOOD & TOP-UP SHOPPING

4. COMPARISON GOODS SHOPPING – MARKET SHARE PATTERNS

5. BASINGSTOKE TOWN CENTRE: EXPERIAN GOAD ‘CENTRE REPORT’

6. BASINGSTOKE TOWN CENTRE: FOCUS RETAILER REQUIREMENTS REPORT

7. BASINGSTOKE TOWN CENTRE: PEDESTRIAN FLOWCOUNT SURVEY

8. STRATEGIC PERSPECTI>ES LLP – BASINGSTOKE TOWN CENTRE AUDIT

9. BASINGSTOKE TOWN CENTRE – USE CLASSES & VACANT UNITS

10. DISTRICT & LOCAL CENTRES AUDIT

11. CONVENIENCE & COMPARISON GOODS FLOORSPACE & ‘BENCHMARK’ TURNOVER ESTIMATES

12. RETAIL CAPACITY ASSESSMENT – EXPLANATORY NOTE

13. COMPARISON GOODS RETAIL CAPACITY ASSESSMENT

14. CONVENIENCE GOODS RETAIL CAPACITY ASSESSMENT

15. RETAIL CAPACITY ASSESSMENT – POPULATION ‘SENSITIVITY’ ANALYSIS

16. MAJOR DEVELOPMENT AREA – RETAIL CAPACITY ASSESSMENT

APPENDIX 1:

BASINGSTOKE TOWN CENTRE

CATCHMENT AREA -

SALISBURY WINCHESTER

HOOK

EGHAM

ALTON

FLEET

ASCOT

HAYES

TADLEY

SLOUGH

BORDON

WOKING

ANDOVER

ASHFORD

FARNHAM

NEWBURY

READING

YATELEY

FELTHAM

WINDSOR

THATCHAMCHERTSEY

HASLEMERE

SANDHURST

WOKINGHAMBRACKNELL

GODALMING

GUILDFORDALDERSHOT

WEYBRIDGE

WHITCHURCH

FARNBOROUGH

BASINGSTOKE

PETERSFIELD

MARLBOROUGHWEST MOLESEY

LISS

COBHAMPEWSEY

LIPHOOK

BAGSHOT

TIDWORTH

MIDHURST PETWORTH

HINDHEAD

CRANLEIGH

HUNGERFORD

CROWTHORNE

STOCKBRIDGE

WEST BYFLEET

NEW ALRESFORD

BILLINGSHURST

VIRGINIA WATER

M4

M25M25

A34

A303

A3

A30A303

A3

A36 A272

A331

A33

A31

A339

A30

A343

A346

A338

A342

A4

A264

A281

A286

A287

A322

A29

A4074

A25

A325

A345

A331

A31

A339

A339

A322

A30

A31

A338

A339

A343

A33

A338

A338

A33 A322

A33

A342

A33

A272

A338

A338

A339

A346

A322

B4640

Copyright 2006 Experian Ltd, Copyright NAVTEQ 2006, Based upon Crown Copyright material

Plan 1: Catchment and Borough Area

LegendBorough Area

Study AreaZone

OneTwoThreeFourFiveSix

APPENDIX 2:

HOUSEHOLD TELEPHONE INTERVIEW SURVEY

- QUESTIONNAIRE & RESULTS -

.......................................................................................... 3

.................................................................................................................. 5

.................................................................................................... 7

....................................................... 8

o

o

o

o

o

o

o

o

o

o

Zone PostalSect Population Population %

Number of Interviews

1

RG23 8

156,412 46.42% 464

RG23 7

RG22 4

RG22 5

RG22 6

RG21 3

RG21 4

RG21 5

RG21 6

RG21 7

RG21 8

RG24 9

RG24 8

RG24 7

RG25 2

RG25 3

RG20 5

RG19 8

RG26 3

RG26 4

RG26 5

RG19 6

RG 7 2

RG27 0

RG14 7

RG20 4

2

RG14 6

26,974 8.00% 80

RG28 7

RG20 9

SP11 6

SP11 0

RG20 0

3 SO24 9

12,745 3.78% 38 SO21 3

4

GU34 1

34,228 10.16% 102

GU34 2

GU34 3

GU34 4

GU35 9

GU34 5

5 RG29 1

61,850 18.35% 184 GU10 5

RG27 8

RG27 9

GU51 1

GU51 2

GU51 3

GU51 4

GU51 5

GU52 0

GU52 6

GU52 7

GU52 8

6

RG19 4

44,774 13.29% 133

RG 7 4

RG 7 5

RG 7 3

RG 7 1

RG30 3

RG 2 9

RG 7 8

Total 336,983 100.00% 1000

k

i

iiWP

n

1

2

n

xqpSE

%%%

Q1. At which food store do you do most of your household's main food shopping?

970 100.0% 450 100.0% 79 100.0% 37 100.0%

90 9.3% 89 19.8% 0 .0% 0 .0%

82 8.5% 77 17.1% 0 .0% 0 .0%

80 8.2% 71 15.8% 1 1.3% 3 8.1%

49 5.1% 44 9.8% 1 1.3% 0 .0%

49 5.1% 21 4.7% 16 20.3% 0 .0%

48 4.9% 42 9.3% 0 .0% 0 .0%

39 4.0% 15 3.3% 16 20.3% 0 .0%

39 4.0% 2 .4% 1 1.3% 0 .0%

34 3.5% 2 .4% 0 .0% 0 .0%

31 3.2% 26 5.8% 1 1.3% 1 2.7%

22 2.3% 0 .0% 19 24.1% 2 5.4%

18 1.9% 1 .2% 0 .0% 16 43.2%

17 1.8% 1 .2% 0 .0% 0 .0%

16 1.6% 0 .0% 0 .0% 0 .0%

15 1.5% 6 1.3% 1 1.3% 0 .0%

14 1.4% 1 .2% 0 .0% 0 .0%

11 1.1% 0 .0% 1 1.3% 0 .0%

10 1.0% 3 .7% 0 .0% 0 .0%

7 .7% 6 1.3% 0 .0% 0 .0%

7 .7% 6 1.3% 0 .0% 0 .0%

5 .5% 2 .4% 3 3.8% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

Base: All respondents except internet shoppers

Tesco, Chineham District Centre, Basingstoke

Morrisons, Basingstoke

Sainsbury's, Hatch Warren, Basingstoke

Asda, Brighton Hill District Centre, Basingstoke

Tesco, NewburySainsburys, Mulfords Hill, TadleySainsburys, NewburyWaitrose, Hart Centre, FleetTesco, Hook

Sainsbury's Town Centre, Basingstoke

Tesco, AndoverTesco, Winnall, WinchesterAsda, Lower Earley, ReadingMorrisons, Elvetham HeathWaitrose, Broadway, ThatchamSavacentre, Calcot

Sainsbury's, Draymans Way, Andover

Sainsburys, Farnham Trading Estate, Farnham

Somerfield, Winklebury Way, Basingstoke

Tesco Town Centre BasingstokeSomerfield, Bell Street, Whitchurch

Asda Princess Mead Shopping Centre, Farnborough

Num %

Base: All respondents exceptinternet shoppers

Num %1

Num %2

Num %3

Zone

(cont.)

.

J9120 Houshold SurveyUnweighted Tabulations by Zone (Internet Removed)

Research and Marketing Plus10/07/2008


3 .3% 2 .4% 1 1.3% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 1 2.7%

2 .2% 1 .2% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

Iceland Town Centre Basingstoke

Lidl, Churchill Way West, Basingstoke

Tesco, High Street, BordonTesco, London Road, CamberleyCo-op, Giles Walk, Tadley

Marks and Spencer Town Centre, Basingstoke

Marks and Spencer, London Road, Camberley

Tesco (Metro), Oakridge Road, Basingstoke

Tesco, Whitchurch

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




46 4.7% 0 .0% 0 .0% 3 8.1%

25 2.6% 0 .0% 0 .0% 0 .0%

23 2.4% 0 .0% 0 .0% 0 .0%

18 1.9% 0 .0% 0 .0% 1 2.7%

18 1.9% 2 .4% 0 .0% 0 .0%

9 .9% 0 .0% 0 .0% 0 .0%

5 .5% 1 .2% 0 .0% 0 .0%

5 .5% 1 .2% 1 1.3% 2 5.4%

5 .5% 0 .0% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 1 .2% 2 2.5% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 3 .7% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 0 .0% 4 5.1% 0 .0%

4 .4% 1 .2% 2 2.5% 0 .0%

3 .3% 1 .2% 2 2.5% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

Sainsbury's, Draymans Way, AltonTesco, Wellington Avenue,AldershotMorrisons, The Key, FleetSainsbury's, Alphington Road, AltonSainsbury's, Bath Road, Calcot,ReadingAsda, Honey End Lane, ReadingSainsbury's, Blackwater Valley Road,CamberleySainsbury's, Middlebrook Street,WinchesterTesco, Napier Road, ReadingBudgens, Victoria Road, MortimerMarks & Spencer, NorthbrookStreet, NewburyMorrisons, Summit Avenue,FarnboroughSainsbury's, Cambridge Walk,CadleySainsbury's, Friar Street, ReadingTesco, Northbrook Street, NewburyWaitrose, Oxford Road, NewburyBudgens, Essex Street, NewburySainsbury's, Wallop Drive, OvertonSainsbury's, Worting Road,KempshottTesco, Finchampstead Road,WokinghamTesco, High Street, Bordon

Waitrose, Tresham Crescent, Yateley

Co-op, High Street, Theale, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.4%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.4%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

Co-op, The Broadway, ThatchamCo-op, West Street, AlresfordCo-op, Winchester Street, OvertonIceland, Bartholomew street,NewburyLidl, Basingstoke Road, ReadingLocal stores, AlresfordMarks & Spencer, Fleet Road, FleetSainsbury's, Heather Ridge Arcade,CamberleySainsbury's, Kings Street Lane,WinnershSainsbury's, Shinfield Road, ReadingSomerfield, Fleet Road, FleetSomerfield, Pinehill Road, BordonTesco, Buckingham Parade,BasingstokeWaitrose, WokinghamWaitrose, The Hart, FarnhamAldi, Bath Road, ReadingAsda, Anton Mill Road, AndoverAsda, Bournemouth Road, EastleighAsda, Westmead, FarnboroughCo-op, Fleet, HampshireCo-op, OdihamCo-op, West Street, HampshireIceland, Fleet Road, FleetKempshott, BasingstokeLocal stores, Hurstbourne Tarrant,AndoverLocal stores, Sutton Scotney

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

Marks & Spencer, The Meadows,SandhurstMill Farm Organic, Mill Farm, Alton,Hampshire.Morrisons, Worting Road,BasingstokeMorrisons, Basingstoke road,ReadingOne Stop Community Stores, HighStreet, Hartney, Whitney, HookSainsbury's, Seven OaksSainsbury's, Kingsmead Centre,FarnboroughSainsbury's, Wallop Drive,BasingstokeSainsbury's, Badger farm road,Badger farm, WinchesterSainsbury's, Blackwater Valley Road,CamberleySainsbury's, Reading Way, Knaphill,WokingTesco Express, Reading Road South,FleetTesco, Baughurst, TadleyTesco, Church Street, TreshamTesco, Compton Square, AndoverTesco, District Shopping Centre,ChinehamTesco, Finchampstead Road,WokinghamWaitrose, Charity Way, The Chantry Centre, AndoverWaitrose, Oxford Road, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Waitrose, Rams Walk, PetersfieldWaitrose, SpeenWholesalers, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




99 100.0% 181 100.0% 124 100.0%

1 1.0% 0 .0% 0 .0%

1 1.0% 2 1.1% 2 1.6%

2 2.0% 3 1.7% 0 .0%

2 2.0% 2 1.1% 0 .0%

0 .0% 1 .6% 11 8.9%

2 2.0% 0 .0% 4 3.2%

0 .0% 0 .0% 8 6.5%

0 .0% 36 19.9% 0 .0%

1 1.0% 31 17.1% 0 .0%

2 2.0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 16 12.9%

0 .0% 16 8.8% 0 .0%

0 .0% 0 .0% 8 6.5%

0 .0% 0 .0% 13 10.5%

9 9.1% 1 .6% 0 .0%

2 2.0% 5 2.8% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 2 1.1% 0 .0%






Tesco, NewburySainsburys, Mulfords Hill, TadleySainsburys, NewburyWaitrose, Hart Centre, FleetTesco, Hook


Tesco, AndoverTesco, Winnall, WinchesterAsda, Lower Earley, ReadingMorrisons, Elvetham HeathWaitrose, Broadway, ThatchamSavacentre, Calcot




Tesco Town Centre BasingstokeSomerfield, Bell Street, Whitchurch


Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 1 .8%

3 3.0% 0 .0% 0 .0%

0 .0% 3 1.7% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%



Tesco, High Street, BordonTesco, London Road, CamberleyCo-op, Giles Walk, Tadley




Tesco, Whitchurch

Num %4

Num %5

Num %6

Zone

(cont.)

.




43 43.4% 0 .0% 0 .0%

1 1.0% 24 13.3% 0 .0%

0 .0% 23 12.7% 0 .0%

17 17.2% 0 .0% 0 .0%

0 .0% 0 .0% 16 12.9%

0 .0% 0 .0% 9 7.3%

0 .0% 4 2.2% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 5 4.0%

0 .0% 0 .0% 4 3.2%

0 .0% 0 .0% 1 .8%

0 .0% 4 2.2% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 4 3.2%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.4%

3 3.0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 2 1.6%

Sainsbury's, Draymans Way, AltonTesco, Wellington Avenue,AldershotMorrisons, The Key, FleetSainsbury's, Alphington Road, AltonSainsbury's, Bath Road, Calcot,ReadingAsda, Honey End Lane, ReadingSainsbury's, Blackwater Valley Road,CamberleySainsbury's, Middlebrook Street,WinchesterTesco, Napier Road, ReadingBudgens, Victoria Road, MortimerMarks & Spencer, NorthbrookStreet, NewburyMorrisons, Summit Avenue,FarnboroughSainsbury's, Cambridge Walk,CadleySainsbury's, Friar Street, ReadingTesco, Northbrook Street, NewburyWaitrose, Oxford Road, NewburyBudgens, Essex Street, NewburySainsbury's, Wallop Drive, OvertonSainsbury's, Worting Road,KempshottTesco, Finchampstead Road,WokinghamTesco, High Street, Bordon

Waitrose, Tresham Crescent, Yateley

Co-op, High Street, Theale, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 2 1.6%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.6%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 2 1.6%

0 .0% 0 .0% 2 1.6%

0 .0% 2 1.1% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.6%

1 1.0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Co-op, The Broadway, ThatchamCo-op, West Street, AlresfordCo-op, Winchester Street, OvertonIceland, Bartholomew street,NewburyLidl, Basingstoke Road, ReadingLocal stores, AlresfordMarks & Spencer, Fleet Road, FleetSainsbury's, Heather Ridge Arcade,CamberleySainsbury's, Kings Street Lane,WinnershSainsbury's, Shinfield Road, ReadingSomerfield, Fleet Road, FleetSomerfield, Pinehill Road, BordonTesco, Buckingham Parade,BasingstokeWaitrose, WokinghamWaitrose, The Hart, FarnhamAldi, Bath Road, ReadingAsda, Anton Mill Road, AndoverAsda, Bournemouth Road, EastleighAsda, Westmead, FarnboroughCo-op, Fleet, HampshireCo-op, OdihamCo-op, West Street, HampshireIceland, Fleet Road, FleetKempshott, BasingstokeLocal stores, Hurstbourne Tarrant,AndoverLocal stores, Sutton Scotney

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .6% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Marks & Spencer, The Meadows,SandhurstMill Farm Organic, Mill Farm, Alton,Hampshire.Morrisons, Worting Road,BasingstokeMorrisons, Basingstoke road,ReadingOne Stop Community Stores, HighStreet, Hartney, Whitney, HookSainsbury's, Seven OaksSainsbury's, Kingsmead Centre,FarnboroughSainsbury's, Wallop Drive,BasingstokeSainsbury's, Badger farm road,Badger farm, WinchesterSainsbury's, Blackwater Valley Road,CamberleySainsbury's, Reading Way, Knaphill,WokingTesco Express, Reading Road South,FleetTesco, Baughurst, TadleyTesco, Church Street, TreshamTesco, Compton Square, AndoverTesco, District Shopping Centre,ChinehamTesco, Finchampstead Road,WokinghamWaitrose, Charity Way, The Chantry Centre, AndoverWaitrose, Oxford Road, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Waitrose, Rams Walk, PetersfieldWaitrose, SpeenWholesalers, Reading

Other

Num %4

Num %5

Num %6

Zone

.

Q2. When you do your household's mmain food shopping, how do you usually travel?

970 100.0% 450 100.0% 79 100.0% 37 100.0%

670 69.1% 300 66.7% 51 64.6% 24 64.9%

155 16.0% 77 17.1% 15 19.0% 6 16.2%

79 8.1% 37 8.2% 3 3.8% 4 10.8%

42 4.3% 27 6.0% 5 6.3% 1 2.7%

12 1.2% 3 .7% 3 3.8% 2 5.4%

3 .3% 1 .2% 2 2.5% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

Base: Excluding internetCar / Van (as driver)Car / van (as passenger)WalkBus/CoachDon't travel / goods deliveredTaxiBicycleTrain/Tube

Home deliveryMobility scooter

Other

Num %Base: Excluding internet

Num %1

Num %2

Num %3

Zone

(cont.)

.



Q2. When you do your household's mmain food shopping, how do you usually travel?

99 100.0% 181 100.0% 124 100.0%

71 71.7% 140 77.3% 84 67.7%

12 12.1% 21 11.6% 24 19.4%

14 14.1% 16 8.8% 5 4.0%

1 1.0% 1 .6% 7 5.6%

0 .0% 2 1.1% 2 1.6%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 1 .8%

1 1.0% 0 .0% 1 .8%

Base: Excluding internetCar / Van (as driver)Car / van (as passenger)WalkBus/CoachDon't travel / goods deliveredTaxiBicycleTrain/Tube

Home deliveryMobility scooter

Other

Num %4

Num %5

Num %6

Zone

.

Q3. Is there a public transport service available to your main food shopping?

970 100.0% 450 100.0% 79 100.0% 37 100.0% 99 100.0% 181 100.0%

502 51.8% 258 57.3% 44 55.7% 18 48.6% 56 56.6% 67 37.0%

333 34.3% 138 30.7% 21 26.6% 14 37.8% 33 33.3% 76 42.0%

135 13.9% 54 12.0% 14 17.7% 5 13.5% 10 10.1% 38 21.0%

Base: Excluding internetYesNoDon't know

Num %Base: Excluding internet

Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.



Q3. Is there a public transport service available to your main food shopping?

124 100.0%

59 47.6%

51 41.1%

14 11.3%

Base: Excluding internetYesNoDon't know

Num %6

Zone

.

.



Q4. Apart from Q1, are there any other stores that you regularly use for your main food shopping?

999 100.0% 464 100.0% 80 100.0% 38 100.0%

20 2.0% 3 .6% 1 1.3% 0 .0%

58 5.8% 51 11.0% 2 2.5% 1 2.6%

11 1.1% 0 .0% 1 1.3% 0 .0%

10 1.0% 4 .9% 0 .0% 4 10.5%

11 1.1% 10 2.2% 0 .0% 0 .0%

8 .8% 5 1.1% 1 1.3% 0 .0%

13 1.3% 9 1.9% 1 1.3% 0 .0%

24 2.4% 21 4.5% 0 .0% 0 .0%

12 1.2% 3 .6% 0 .0% 2 5.3%

90 9.0% 64 13.8% 5 6.3% 1 2.6%

15 1.5% 1 .2% 0 .0% 0 .0%

35 3.5% 29 6.3% 2 2.5% 1 2.6%

36 3.6% 29 6.3% 2 2.5% 0 .0%

7 .7% 0 .0% 0 .0% 0 .0%

26 2.6% 19 4.1% 0 .0% 0 .0%

23 2.3% 11 2.4% 9 11.3% 0 .0%

7 .7% 0 .0% 3 3.8% 1 2.6%

6 .6% 1 .2% 0 .0% 0 .0%

4 .4% 0 .0% 2 2.5% 0 .0%

10 1.0% 7 1.5% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%


Asda, Princess Mead Shopping Centre, Farnborough


Asda, Lower Earley, ReadingCo-op, Giles Walk, TadleyIceland, Town Centre, Basingstoke

Iceland, Chineham District Centre, Basingstoke


Marks and Spencer, Town Centre, Basingstoke


Morrisons, BasingstokeMorrisons, Elvetham Heath



Sainsbury's, Farnham Trading Estate, Farnham

Sainsbury's, Mulford Hill, TadleySainsbury's, Newbury


Savacentre, CalcotSomerfield, Bell Street, Whitchurch


Spar, Greyhound Lane, Overton

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




3 .3% 2 .4% 0 .0% 0 .0%

7 .7% 5 1.1% 0 .0% 0 .0%

7 .7% 2 .4% 4 5.0% 0 .0%

41 4.1% 35 7.5% 0 .0% 1 2.6%

8 .8% 1 .2% 0 .0% 0 .0%

13 1.3% 1 .2% 0 .0% 0 .0%

9 .9% 1 .2% 0 .0% 0 .0%

37 3.7% 19 4.1% 9 11.3% 0 .0%

5 .5% 1 .2% 4 5.0% 0 .0%

13 1.3% 1 .2% 2 2.5% 7 18.4%

21 2.1% 6 1.3% 0 .0% 1 2.6%

34 3.4% 0 .0% 1 1.3% 0 .0%

326 32.6% 151 32.5% 24 30.0% 14 36.8%

Tesco (Metro), Carpenters Down, Popley, Basingstoke


Tesco, High Street, BordonTesco, Andover

Tesco, Chineham District Centre, Basinstoke

Tesco, HookTesco, London Road, CamberleyTesco, NewburyTesco, WhitchurchTesco, Winnall, WinchesterWaitrose, Broadway, ThatchamWaitrose, Hart Centre, FleetNo other stores

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




12 1.2% 0 .0% 0 .0% 0 .0%

11 1.1% 0 .0% 0 .0% 0 .0%

9 .9% 0 .0% 0 .0% 0 .0%

9 .9% 1 .2% 0 .0% 0 .0%

9 .9% 0 .0% 0 .0% 0 .0%

8 .8% 0 .0% 0 .0% 0 .0%

7 .7% 1 .2% 0 .0% 0 .0%

6 .6% 2 .4% 1 1.3% 0 .0%

6 .6% 0 .0% 0 .0% 0 .0%

6 .6% 1 .2% 4 5.0% 0 .0%

5 .5% 4 .9% 1 1.3% 0 .0%

5 .5% 1 .2% 0 .0% 0 .0%

4 .4% 0 .0% 4 5.0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 4 10.5%

4 .4% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 3 3.8% 0 .0%

3 .3% 0 .0% 0 .0% 3 7.9%

3 .3% 1 .2% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

Marks & Spencer, Fleet Road, FleetMarks & Spencer, High Street, AltonMorrisons, Basingstoke Road,ReadingMorrisons, The Key, FleetSomerfield, Fleet Road, FleetTesco, Wellington Avenue,AldershotSainsbury's, Draymans Way, AltonAldi, Bath Road, ReadingMarks & Spencer, Broad Street,ReadingMarks & Spencer, NorthbrookStreet, NewburyWaitrose, Northbrook Street,NewburyWaitrose, Tresham Crescent,YateleyAsda, Anton Mill Road, AndoverCo-op, Winchester Street, Overton,BasingstokeMarks & Spencer, High Street,WinchesterMorrisons, Southwood ,FarnboroughBudgens, Monument Close, EssexStreet, NewburyCo-op, West Street, AlresfordSainsbury's, Blackwater Valley Road,CamberleySainsbury's, Kings Street Lane,WinnershTesco, Anstey Lane, AltonTesco, Bath Road, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




3 .3% 0 .0% 3 3.8% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.5% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.3%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.5% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.5% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.3%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Waitrose, Chantry Way, AndoverAsda, Honey End Lane, TilehurstBudgens, Victoria Road, MortimerCommonIceland, FleetLidl, Farnham Town CentreLidl, Pinehill Road, BordonLidll, Western Avenue, AndoverLocal stores, AlresfordLocal stores, AltonLocal stores, NewburyLocal stores, Sherfield on LoddonMarks & Spencer, Martins Precint,CavershamMarks & Spencers, High Street,AndoverOne Stop Convenience Stores, HighStreet, ThealeSainsbury's, AlresfordSainsbury's, Bath Road, Calcot,ReadingSomerfield, Bell Street, WhitchurchTesco, Falkners Close, FleetTesco, Kingfisher Parade,Blackwater, CamberleyTesco, Napier Road, ReadingTesco, Winchester Road, AltonWaitrose, Farnham, SurreyA local farm shop, NorthWarnboroughCo-op, Franklin Avenue TadleyCo-op, High Street, Theale

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Co-op, The Broadway, ThatchamCostco, South Oak Way, ReadingIceland, Bartholomew Street,NewburyIceland, BordonIceland, Bridge Street, AndoverLidl, London Road, CamberleyLocal green grocers, Reading RoadLocal stores, Old BasingLocal stores, HeadleyLocal stores, PopleyVariesMorrisons, Worting road,BasingstokeNewbury MarketPeacocks, Fleet Road, FleetSainsbury's, LiphookSainsbury's, Hatch WarrenSainsbury's, Middlebrook Street,WinchesterSainsbury's, Worting Road,BasingstokeSainsbury's, Kings Road, NewburySainsbury's, Bridge Street, AndoverSaveway, High Street, FleetSomerfield, Ludgershall, AndoverSuperdrug, Hampstead House,Town Centre, BasingstokeTesco, Church Street, Caversham,ReadingTesco, King's Meadow, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Tesco, Portman Road, ReadingTesco, The Meadows, MarshallRoad, SandhurstWaitrose, Oakmount Road,Chandler's Ford, HampshireWaitrose, Oxford Road, ReadingWaitrose, PetersfieldWaitrose, Rams Walk, Petersfield

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




101 100.0% 183 100.0% 133 100.0%

3 3.0% 7 3.8% 6 4.5%

1 1.0% 2 1.1% 1 .8%

0 .0% 1 .5% 9 6.8%

0 .0% 0 .0% 2 1.5%

0 .0% 1 .5% 0 .0%

1 1.0% 1 .5% 0 .0%

0 .0% 2 1.1% 1 .8%

3 3.0% 0 .0% 0 .0%

1 1.0% 5 2.7% 1 .8%

5 5.0% 9 4.9% 6 4.5%

0 .0% 13 7.1% 1 .8%

1 1.0% 1 .5% 1 .8%

1 1.0% 3 1.6% 1 .8%

0 .0% 7 3.8% 0 .0%

1 1.0% 0 .0% 6 4.5%

0 .0% 0 .0% 3 2.3%

2 2.0% 0 .0% 1 .8%

0 .0% 0 .0% 5 3.8%

0 .0% 2 1.1% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%


Asda, Princess Mead Shopping Centre, Farnborough


Asda, Lower Earley, ReadingCo-op, Giles Walk, TadleyIceland, Town Centre, Basingstoke



Marks and Spencer, Town Centre, Basingstoke


Morrisons, BasingstokeMorrisons, Elvetham Heath



Sainsbury's, Farnham Trading Estate, Farnham

Sainsbury's, Mulford Hill, TadleySainsbury's, Newbury


Savacentre, CalcotSomerfield, Bell Street, Whitchurch



Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

3 3.0% 1 .5% 1 .8%

5 5.0% 2 1.1% 0 .0%

0 .0% 12 6.6% 0 .0%

2 2.0% 5 2.7% 1 .8%

0 .0% 0 .0% 9 6.8%

0 .0% 0 .0% 0 .0%

3 3.0% 0 .0% 0 .0%

1 1.0% 1 .5% 12 9.0%

3 3.0% 30 16.4% 0 .0%

45 44.6% 49 26.8% 43 32.3%



Tesco, High Street, BordonTesco, Andover

Tesco, Chineham District Centre, Basinstoke

Tesco, HookTesco, London Road, CamberleyTesco, NewburyTesco, WhitchurchTesco, Winnall, WinchesterWaitrose, Broadway, ThatchamWaitrose, Hart Centre, FleetNo other stores

Num %4

Num %5

Num %6

Zone

(cont.)

.




1 1.0% 11 6.0% 0 .0%

10 9.9% 0 .0% 1 .8%

0 .0% 0 .0% 9 6.8%

1 1.0% 7 3.8% 0 .0%

1 1.0% 8 4.4% 0 .0%

1 1.0% 7 3.8% 0 .0%

5 5.0% 1 .5% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 1 .5% 5 3.8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

1 1.0% 3 1.6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 3 1.6% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 3 2.3%

3 3.0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

Marks & Spencer, Fleet Road, FleetMarks & Spencer, High Street, AltonMorrisons, Basingstoke Road,ReadingMorrisons, The Key, FleetSomerfield, Fleet Road, FleetTesco, Wellington Avenue,AldershotSainsbury's, Draymans Way, AltonAldi, Bath Road, ReadingMarks & Spencer, Broad Street,ReadingMarks & Spencer, NorthbrookStreet, NewburyWaitrose, Northbrook Street,NewburyWaitrose, Tresham Crescent,YateleyAsda, Anton Mill Road, AndoverCo-op, Winchester Street, Overton,BasingstokeMarks & Spencer, High Street,WinchesterMorrisons, Southwood ,FarnboroughBudgens, Monument Close, EssexStreet, NewburyCo-op, West Street, AlresfordSainsbury's, Blackwater Valley Road,CamberleySainsbury's, Kings Street Lane,WinnershTesco, Anstey Lane, AltonTesco, Bath Road, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 1 .8%

0 .0% 2 1.1% 0 .0%

0 .0% 1 .5% 1 .8%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 1 .8%

2 2.0% 0 .0% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Waitrose, Chantry Way, AndoverAsda, Honey End Lane, TilehurstBudgens, Victoria Road, MortimerCommonIceland, FleetLidl, Farnham Town CentreLidl, Pinehill Road, BordonLidll, Western Avenue, AndoverLocal stores, AlresfordLocal stores, AltonLocal stores, NewburyLocal stores, Sherfield on LoddonMarks & Spencer, Martins Precint,CavershamMarks & Spencers, High Street,AndoverOne Stop Convenience Stores, HighStreet, ThealeSainsbury's, AlresfordSainsbury's, Bath Road, Calcot,ReadingSomerfield, Bell Street, WhitchurchTesco, Falkners Close, FleetTesco, Kingfisher Parade,Blackwater, CamberleyTesco, Napier Road, ReadingTesco, Winchester Road, AltonWaitrose, Farnham, SurreyA local farm shop, NorthWarnboroughCo-op, Franklin Avenue TadleyCo-op, High Street, Theale

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

Co-op, The Broadway, ThatchamCostco, South Oak Way, ReadingIceland, Bartholomew Street,NewburyIceland, BordonIceland, Bridge Street, AndoverLidl, London Road, CamberleyLocal green grocers, Reading RoadLocal stores, Old BasingLocal stores, HeadleyLocal stores, PopleyVariesMorrisons, Worting road,BasingstokeNewbury MarketPeacocks, Fleet Road, FleetSainsbury's, LiphookSainsbury's, Hatch WarrenSainsbury's, Middlebrook Street,WinchesterSainsbury's, Worting Road,BasingstokeSainsbury's, Kings Road, NewburySainsbury's, Bridge Street, AndoverSaveway, High Street, FleetSomerfield, Ludgershall, AndoverSuperdrug, Hampstead House,Town Centre, BasingstokeTesco, Church Street, Caversham,ReadingTesco, King's Meadow, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

Tesco, Portman Road, ReadingTesco, The Meadows, MarshallRoad, SandhurstWaitrose, Oakmount Road,Chandler's Ford, HampshireWaitrose, Oxford Road, ReadingWaitrose, PetersfieldWaitrose, Rams Walk, Petersfield

Other

Num %4

Num %5

Num %6

Zone

.

.



Q5. What are the three main reasons why you choose to use Q1 for most of your main food shopping?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

522 52.1% 242 52.2% 44 55.0% 22 57.9%

47 4.7% 23 5.0% 4 5.0% 3 7.9%

85 8.5% 41 8.8% 6 7.5% 3 7.9%

9 .9% 5 1.1% 1 1.3% 0 .0%

47 4.7% 13 2.8% 7 8.8% 1 2.6%

203 20.3% 87 18.8% 20 25.0% 5 13.2%

230 23.0% 100 21.6% 21 26.3% 12 31.6%

184 18.4% 88 19.0% 16 20.0% 6 15.8%

83 8.3% 37 8.0% 9 11.3% 2 5.3%

80 8.0% 42 9.1% 7 8.8% 4 10.5%

8 .8% 4 .9% 1 1.3% 0 .0%

39 3.9% 17 3.7% 2 2.5% 3 7.9%

4 .4% 2 .4% 0 .0% 0 .0%

87 8.7% 49 10.6% 8 10.0% 2 5.3%

4 .4% 2 .4% 0 .0% 0 .0%

16 1.6% 7 1.5% 1 1.3% 0 .0%

19 1.9% 9 1.9% 0 .0% 1 2.6%

8 .8% 5 1.1% 1 1.3% 1 2.6%

23 2.3% 11 2.4% 1 1.3% 1 2.6%

25 2.5% 14 3.0% 3 3.8% 0 .0%

8 .8% 2 .4% 1 1.3% 0 .0%

10 1.0% 3 .6% 0 .0% 0 .0%

10 1.0% 3 .6% 2 2.5% 1 2.6%

15 1.5% 3 .6% 2 2.5% 0 .0%

Base: All respondentsConvenient to homeConvenient to workEasy to get toGood bus serviceGood/cheap parkingRange of goods availableQuality of goodsLower pricesBetter value for moneyPreference for retailerHas petrol stationGood/friendly staff

Other shops/services nearby/convenient

Habit/always used itGood opening hoursCleanDelivery serviceInternet shopping availableLoyalty cardGood layoutOrganic produce availableNot too bigNot too busyDon't know

Num %Base: All respondents

Num %1

Num %2

Num %3

Zone

(cont.)

.




10 1.0% 3 .6% 0 .0% 0 .0%

8 .8% 6 1.3% 0 .0% 0 .0%

7 .7% 4 .9% 1 1.3% 0 .0%

3 .3% 1 .2% 1 1.3% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 1 2.6%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

No other big stores aroundDiscountWork there/ used to work thereCan get a liftStaff discountCafeteriaDon't driveGood sizeSave travel timeTo support local shopsBig storeBuy goods in large quantityCash backDaughter can take herDetests Sainsbury'sDon't have to pay for trolleysEasier than travellingEasy to get around, wide alisesEthics - free-range food etcFamily work thereGood with nut allergy sufferersNear their libraryNot too bigOffers on good quality productsQuicknessRestaurant availableSelf service checkoutStaffTesco Visa

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




102 100.0% 184 100.0% 133 100.0%

62 60.8% 84 45.7% 68 51.1%

5 4.9% 7 3.8% 5 3.8%

9 8.8% 12 6.5% 14 10.5%

0 .0% 0 .0% 3 2.3%

3 2.9% 21 11.4% 2 1.5%

15 14.7% 42 22.8% 34 25.6%

16 15.7% 56 30.4% 25 18.8%

9 8.8% 38 20.7% 27 20.3%

9 8.8% 14 7.6% 12 9.0%

6 5.9% 14 7.6% 7 5.3%

0 .0% 3 1.6% 0 .0%

2 2.0% 8 4.3% 7 5.3%

0 .0% 1 .5% 1 .8%

6 5.9% 15 8.2% 7 5.3%

0 .0% 1 .5% 1 .8%

2 2.0% 3 1.6% 3 2.3%

1 1.0% 3 1.6% 5 3.8%

1 1.0% 0 .0% 0 .0%

0 .0% 6 3.3% 4 3.0%

1 1.0% 3 1.6% 4 3.0%

2 2.0% 3 1.6% 0 .0%

1 1.0% 3 1.6% 3 2.3%

1 1.0% 3 1.6% 0 .0%

4 3.9% 1 .5% 5 3.8%

Base: All respondentsConvenient to homeConvenient to workEasy to get toGood bus serviceGood/cheap parkingRange of goods availableQuality of goodsLower pricesBetter value for moneyPreference for retailerHas petrol stationGood/friendly staff


Habit/always used itGood opening hoursCleanDelivery serviceInternet shopping availableLoyalty cardGood layoutOrganic produce availableNot too bigNot too busyDon't know

Num %4

Num %5

Num %6

Zone

(cont.)

.




6 5.9% 0 .0% 1 .8%

0 .0% 1 .5% 1 .8%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

No other big stores aroundDiscountWork there/ used to work thereCan get a liftStaff discountCafeteriaDon't driveGood sizeSave travel timeTo support local shopsBig storeBuy goods in large quantityCash backDaughter can take herDetests Sainsbury'sDon't have to pay for trolleysEasier than travellingEasy to get around, wide alisesEthics - free-range food etcFamily work thereGood with nut allergy sufferersNear their libraryNot too bigOffers on good quality productsQuicknessRestaurant availableSelf service checkoutStaffTesco Visa

Other

Num %4

Num %5

Num %6

Zone

.



Q6. How often do you normally do your main food shopping?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

166 16.6% 68 14.7% 11 13.8% 7 18.4% 19 18.6% 47 25.5%

671 67.0% 312 67.2% 56 70.0% 22 57.9% 72 70.6% 118 64.1%

96 9.6% 54 11.6% 5 6.3% 5 13.2% 4 3.9% 13 7.1%

13 1.3% 4 .9% 3 3.8% 0 .0% 1 1.0% 2 1.1%

39 3.9% 18 3.9% 4 5.0% 4 10.5% 2 2.0% 2 1.1%

2 .2% 2 .4% 0 .0% 0 .0% 0 .0% 0 .0%

14 1.4% 6 1.3% 1 1.3% 0 .0% 4 3.9% 2 1.1%

Base: All respondentsMore than once a weekOnce a weekOnce a fortnightOnce every 3 weeksOnce a monthLess oftenVaries


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)


133 100.0%

14 10.5%

91 68.4%

15 11.3%

3 2.3%

9 6.8%

0 .0%

1 .8%

Base: All respondentsMore than once a weekOnce a weekOnce a fortnightOnce every 3 weeksOnce a monthLess oftenVaries

Num %6

Zone

.

.



Q7. While you were carrying out your last main food shop, did you (or anyone else with you) also carry out any of the following activities?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

280 28.0% 119 25.6% 26 32.5% 12 31.6%

301 30.1% 136 29.3% 24 30.0% 16 42.1%

99 9.9% 49 10.6% 4 5.0% 4 10.5%

94 9.4% 40 8.6% 8 10.0% 8 21.1%

161 16.1% 104 22.4% 5 6.3% 7 18.4%

8 .8% 2 .4% 1 1.3% 0 .0%

459 45.9% 212 45.7% 33 41.3% 12 31.6%

Base: All respondents

Go to the bank, post office, building society or cash point

Go shopping for non-food items

Go to the hair dressers, dry cleaners or other service

Use a leisure facility (e.g. cinema, restaurant or sports centre)

Visit Basingstoke town centre for non-food shopping

Visit other town centres/ district centres for non-food shopping

No activity undertaken


Num %1

Num %2

Num %3

Zone

(cont.)

.




7 .7% 1 .2% 3 3.8% 0 .0%

6 .6% 0 .0% 6 7.5% 0 .0%

6 .6% 1 .2% 0 .0% 0 .0%

5 .5% 1 .2% 0 .0% 2 5.3%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 1 2.6%

2 .2% 2 .4% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Newbury Town CentreAndover Town CentreReadingWinchesterFleet Town CentreCamberley Town centreGoods deliveredLibraryAlfordCamberley & WinchesterLotteryGosportGuildfordGuilford Shopping CentreLloyds Pharmacy, ChristchurchRoad, ReadingMeeting friends/relativesMorrisons, Basingstoke Road,ReadingSalisbury Town CentreSouthamptonSwindonWeymouth

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




102 100.0% 184 100.0% 133 100.0%

35 34.3% 60 32.6% 28 21.1%

37 36.3% 51 27.7% 37 27.8%

11 10.8% 17 9.2% 14 10.5%

13 12.7% 21 11.4% 4 3.0%

14 13.7% 24 13.0% 7 5.3%

1 1.0% 1 .5% 3 2.3%

40 39.2% 86 46.7% 76 57.1%




Go to the hair dressers, dry cleaners or other service



Visit other town centres/ district centres for non-food shopping


Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 3 2.3%

2 2.0% 0 .0% 0 .0%

0 .0% 3 1.6% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

Newbury Town CentreAndover Town CentreReadingWinchesterFleet Town CentreCamberley Town centreGoods deliveredLibraryAlfordCamberley & WinchesterLotteryGosportGuildfordGuilford Shopping CentreLloyds Pharmacy, ChristchurchRoad, ReadingMeeting friends/relativesMorrisons, Basingstoke Road,ReadingSalisbury Town CentreSouthamptonSwindonWeymouth

Other

Num %4

Num %5

Num %6

Zone

.

.



Q8. How much do you normally spend on food shopping on a weekly basis?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.3% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5%

6 .6% 2 .4% 1 1.3% 0 .0% 1 1.0% 1 .5%

3 .3% 1 .2% 0 .0% 0 .0% 1 1.0% 1 .5%

7 .7% 4 .9% 0 .0% 0 .0% 0 .0% 2 1.1%

29 2.9% 14 3.0% 4 5.0% 0 .0% 4 3.9% 2 1.1%

11 1.1% 3 .6% 1 1.3% 0 .0% 1 1.0% 5 2.7%

25 2.5% 13 2.8% 3 3.8% 1 2.6% 0 .0% 3 1.6%

37 3.7% 25 5.4% 2 2.5% 1 2.6% 2 2.0% 2 1.1%

42 4.2% 25 5.4% 4 5.0% 1 2.6% 2 2.0% 5 2.7%

38 3.8% 22 4.7% 0 .0% 3 7.9% 4 3.9% 6 3.3%

46 4.6% 20 4.3% 5 6.3% 1 2.6% 6 5.9% 8 4.3%

54 5.4% 27 5.8% 3 3.8% 2 5.3% 3 2.9% 12 6.5%

42 4.2% 24 5.2% 3 3.8% 3 7.9% 5 4.9% 5 2.7%

55 5.5% 20 4.3% 6 7.5% 1 2.6% 6 5.9% 13 7.1%

37 3.7% 22 4.7% 2 2.5% 2 5.3% 4 3.9% 4 2.2%

41 4.1% 16 3.4% 1 1.3% 1 2.6% 6 5.9% 12 6.5%

42 4.2% 23 5.0% 3 3.8% 0 .0% 9 8.8% 4 2.2%

55 5.5% 20 4.3% 10 12.5% 2 5.3% 6 5.9% 9 4.9%

16 1.6% 5 1.1% 1 1.3% 2 5.3% 1 1.0% 3 1.6%

57 5.7% 27 5.8% 2 2.5% 3 7.9% 9 8.8% 6 3.3%

93 9.3% 38 8.2% 7 8.8% 3 7.9% 10 9.8% 22 12.0%

18 1.8% 8 1.7% 0 .0% 0 .0% 0 .0% 8 4.3%

31 3.1% 15 3.2% 1 1.3% 1 2.6% 3 2.9% 6 3.3%

7 .7% 2 .4% 0 .0% 2 5.3% 0 .0% 1 .5%

9 .9% 6 1.3% 0 .0% 0 .0% 0 .0% 2 1.1%

Base: All respondents0 - 6.006.01 - 7.007.01 - 10.0010.01 - 12.0012.01 - 15.0015.01 - 17.0017.01 - 20.0020.01 - 25.0025.01 - 28.0028.01 - 30.0030.01 - 35.0035.01 - 40.0040.01 - 45.0045.01 - 50.0050.01 - 55.0055.01 - 60.0060.01 - 65.0065.01 - 70.0070.01 - 75.0075.01 - 80.0080.01 - 85.0085.01 - 90.0090.01 - 100.00100.01 - 110.00110.01 - 120.00120.01 - 125.00125.01 - 130.00130.01 - 140.00


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.




14 1.4% 1 .2% 0 .0% 3 7.9% 2 2.0% 5 2.7%

37 3.7% 16 3.4% 2 2.5% 2 5.3% 4 3.9% 9 4.9%

21 2.1% 8 1.7% 2 2.5% 0 .0% 2 2.0% 7 3.8%

99 9.9% 43 9.3% 12 15.0% 3 7.9% 10 9.8% 19 10.3%

24 2.4% 14 3.0% 3 3.8% 1 2.6% 1 1.0% 1 .5%

140.01 - 150.00150.01 - 180.00More that £180Don't know/variesRefused


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.




133 100.0%

1 .8%

0 .0%

1 .8%

0 .0%

1 .8%

0 .0%

1 .8%

5 3.8%

1 .8%

5 3.8%

5 3.8%

5 3.8%

3 2.3%

6 4.5%

7 5.3%

2 1.5%

9 6.8%

3 2.3%

5 3.8%

3 2.3%

8 6.0%

4 3.0%

10 7.5%

13 9.8%

2 1.5%

5 3.8%

2 1.5%

1 .8%

Base: All respondents0 - 6.006.01 - 7.007.01 - 10.0010.01 - 12.0012.01 - 15.0015.01 - 17.0017.01 - 20.0020.01 - 25.0025.01 - 28.0028.01 - 30.0030.01 - 35.0035.01 - 40.0040.01 - 45.0045.01 - 50.0050.01 - 55.0055.01 - 60.0060.01 - 65.0065.01 - 70.0070.01 - 75.0075.01 - 80.0080.01 - 85.0085.01 - 90.0090.01 - 100.00100.01 - 110.00110.01 - 120.00120.01 - 125.00125.01 - 130.00130.01 - 140.00

Num %6

Zone

(cont.)

.




3 2.3%

4 3.0%

2 1.5%

12 9.0%

4 3.0%

140.01 - 150.00150.01 - 180.00More that £180Don't know/variesRefused

Num %6

Zone

.

.



Q9. Where do you do most of your household's shopping for small scale 'top-up food and convenience goods items (including newspapers, bread milk andtobacco products?

994 100.0% 462 100.0% 79 100.0% 37 100.0%

168 16.9% 81 17.5% 12 15.2% 7 18.9%

33 3.3% 31 6.7% 0 .0% 0 .0%

33 3.3% 26 5.6% 0 .0% 1 2.7%

29 2.9% 29 6.3% 0 .0% 0 .0%

29 2.9% 25 5.4% 0 .0% 0 .0%

28 2.8% 2 .4% 0 .0% 0 .0%

26 2.6% 18 3.9% 1 1.3% 1 2.7%

21 2.1% 1 .2% 0 .0% 1 2.7%

20 2.0% 19 4.1% 0 .0% 0 .0%

17 1.7% 17 3.7% 0 .0% 0 .0%

17 1.7% 1 .2% 0 .0% 0 .0%

14 1.4% 10 2.2% 0 .0% 4 10.8%

14 1.4% 5 1.1% 6 7.6% 0 .0%

13 1.3% 6 1.3% 6 7.6% 0 .0%

11 1.1% 2 .4% 9 11.4% 0 .0%

10 1.0% 10 2.2% 0 .0% 0 .0%

9 .9% 3 .6% 1 1.3% 0 .0%

8 .8% 0 .0% 0 .0% 0 .0%

8 .8% 8 1.7% 0 .0% 0 .0%

8 .8% 7 1.5% 0 .0% 0 .0%

8 .8% 0 .0% 6 7.6% 1 2.7%

7 .7% 0 .0% 0 .0% 0 .0%


Don't do top-up shoppingMorrisons, BasingstokeSainsbury's, Mulfords Hill, Tadley



Tesco, Hook

Sainsbury's, Town Centre, Basingstoke

Waitrose, Hart Centre, Fleet



Waitrose, Broadway, ThatchamCo-op, Giles Walk, TadleySainsbury's, NewburyTesco, NewburySomerfield, Bell Street, Whitchurch



Asda, Lower Earley, Reading


Tesco, Town Centre, BasingstokeTesco, AndoverMorrisons, Elvetham Heath

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




6 .6% 4 .9% 0 .0% 0 .0%

6 .6% 0 .0% 1 1.3% 4 10.8%

5 .5% 2 .4% 3 3.8% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 1 .2% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%


Tesco, Winnall, WinchesterTesco, WhitchurchIceland Town Centre BasingstokeSavacentre, CalcotTesco, High Street, Bordon


Tesco, London Road, Camberley




Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




22 2.2% 0 .0% 0 .0% 0 .0%

16 1.6% 1 .2% 15 19.0% 0 .0%

14 1.4% 13 2.8% 0 .0% 0 .0%

14 1.4% 0 .0% 0 .0% 0 .0%

13 1.3% 0 .0% 0 .0% 0 .0%

12 1.2% 0 .0% 0 .0% 0 .0%

11 1.1% 4 .9% 7 8.9% 0 .0%

11 1.1% 0 .0% 0 .0% 0 .0%

9 .9% 9 1.9% 0 .0% 0 .0%

8 .8% 0 .0% 0 .0% 1 2.7%

8 .8% 8 1.7% 0 .0% 0 .0%

8 .8% 8 1.7% 0 .0% 0 .0%

8 .8% 0 .0% 0 .0% 0 .0%

8 .8% 8 1.7% 0 .0% 0 .0%

7 .7% 2 .4% 0 .0% 1 2.7%

7 .7% 2 .4% 0 .0% 0 .0%

7 .7% 0 .0% 0 .0% 7 18.9%

6 .6% 0 .0% 0 .0% 0 .0%

6 .6% 2 .4% 0 .0% 0 .0%

6 .6% 6 1.3% 0 .0% 0 .0%

6 .6% 0 .0% 0 .0% 0 .0%

5 .5% 1 .2% 0 .0% 0 .0%

5 .5% 5 1.1% 0 .0% 0 .0%

5 .5% 5 1.1% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 3 .6% 0 .0% 0 .0%

Sainsbury's, Draymans Way, AltonBudgens, Essex Street, NewburyLocal stores, BasingstokeLocal stores, FleetTesco, Ansley Lane, AltonTesco, Reading Road South, ChurchCrookham, FleetLocal stores, NewburyMorrisons, The Key, FleetLocal stores, KingsclereCo-op, The High Street, OdihamCo-op, Winchester Street, OvertonLocal stores, Sherfield on LoddonSomerfield, Fleet Road, FleetTesco, Buckingham Parade,BasingstokeMilkmanBudgens, Victoria Road, MortimerCo-op, West Street, AlresfordCo-op, The Broadway, ThatchamLocal stores, AltonLocal stores, TadleyOne Stop Community Stores, HartleyWintney, FleetCo-op, Clayhill Road, ReadingCo-op, Kings Road, BasingstokeLocal stores, Old BasingCo-op, High Street, AltonLocal stores, Chineham

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 1 .2% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 1 2.7%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 1 1.3% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

Local stores, OakleyLocal stores, OvertonMarks & Spencer, Broad Street,ReadingSainsbury's, Bath Road, Calcot,ReadingTesco, Bath Road, ReadingTesco, Winchester Road, AltonAldi, Bath Road, ReadingAlton Town CentreFleet Town CentreGoods deliveredKempshot, BasingstokeLocal stores, BordonLocal stores, BurghfieldLocal stores, Hartley WintneyLocal stores, OdihamLocal stores, Spencers WoodLondis, The Verne, RidgewayParade, Church CrookhamMorrisons, Summit Avenue,Southwood, FarnboroughOne Stop Community Stores,Madiera Close, Popley, BasingstokeOne Stop Community Stores,Oakley, BasingstokeSainsbury's, Kings Street Lane,WinnershTesco Express, Heath End Road,Baughurst, TadleyAlldays, Aldershot Road, Fleet

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 1 2.7%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.5% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.5% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

Asda, Honey End Lane, ReadingCo-op Foodstores, The Broadway,ThatchamCo-op, High Street, ThealeCo-op, Swan Street, Kingsclere,NewburyLidl, Bordon, East HampshireLocal stores, Hurstbourne Tarrant, AndoverLocal stores, BentleyLocal stores, BrimptonLocal stores, CrookhamLocal stores, HeadleyLocal stores, HookLocal stores, LinkwayLocal stores, PamderheathLocal stores, PopleyLocal stores, Sherborne St JohnLocal stores, Theale, ReadingLondis, Sherfield on LoddonMarks & Spencer, High Street, AltonMarks & Spencer, Northbrook Street,NewburyOakridgeSomerfield, Bell Street, WhitchurchSomerfield, Grove Road,BasingstokeSpar, Old BasingSpar, Greyhound Lane, Overton

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.4%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Stop and Shop, Kempshott Lane,BasingstokeTesco Express, Winchester Road,Four Marks, AltonTesco, Alresford, HampshireTesco, Kempshott

Tesco, Wellington Avenue, Aldershot

Tesco. Church Street, CavershamWaitrose, YateleyBP, BasingstokeCo-op High street theale readingCo-op, Alresford, HampshireCo-op, Clayhill Road, BurghfieldCommonCo-op, Franklin Avenue, TadleyCo-op, Winchester Road, AltonCo op, Selborne Gallery, The Plestor,AltonCostcutter, Kingsclere, NewburyCountry Market, KingsleyGateway, WhitchurchHigh WickhamIceland, Fleet Road, FleetLinden Market, Linden Avenue,BasingstokeLocal stores, ReadingLocal stores, WhitchurchLocal stores, BramleyLocal stores, South Ham

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Local stores WinchesterLocal stores, AldermastonLocal stores, AlresfordLocal stores, BerkshireLocal Stores, BradfieldLocal stores, BuckleburyLocal stores, CamberleyLocal Stores, EversleyLocal stores, Four MarkLocal stores, HighclereLocal stores, Holybourne, AltonLocal stores, South Wonston,WinchesterLocal stores, SouthcoteLocal stores, St Mary BourneLocal stores, Stratfield SayeLocal stores, VelmeadLocal stores, WonstonTesco Express, FarnhamMorrisons, Basingstoke Road,ReadingOne Stop Community Stores,Longfellow Parade, BasingstokePost Office Stores, BasingstokeRoad, 3 Mile Cross, ReadingSainsbury's, Cambridge Walk,CadleySainsbury's, Friar Street, ReadingSainsbury's, Middlebrook Street,Winchester

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Sainsbury's, Wallop DriveBasingstokeSainsbury's, Alphingdon Road, AltonSpar, Frenchmans Creek, ChurchCrookham, FleetSpar, The Sqaure, Harmans Water,BracknellSpar, Upper Bucklebury, ReadingSwallowfield Town CentreTesco, Compton Square, AndoverTesco Metro, Northbrook Street,NewburyTesco, FarnboroughTesco, Finchampstead Road,WokinghamTesco, Mulfords Hill, TadleyTesco, Napier Road, ReadingTesco, Overton, BasingstokeTesco, The Parade, Knowsley Road,Tilehurst, ReadingTesco, Reading Road South, FleetTravelling shopWaitrose, Burghfield Common,ReadingWaitrose, Oxford Road, NewburyWaitrose, Oxford Road, ReadingWaitrose, The Hart, FarnhamWilkinsons, Castle Square, The MallShopping Centre, Basingstoke

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




102 100.0% 183 100.0% 131 100.0%

12 11.8% 30 16.4% 26 19.8%

0 .0% 2 1.1% 0 .0%

2 2.0% 0 .0% 4 3.1%

0 .0% 0 .0% 0 .0%

4 3.9% 0 .0% 0 .0%

0 .0% 26 14.2% 0 .0%

4 3.9% 0 .0% 2 1.5%

0 .0% 19 10.4% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 15 11.5%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 2 1.5%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 3 1.6% 2 1.5%

0 .0% 0 .0% 8 6.1%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 7 3.8% 0 .0%


Don't do top-up shoppingMorrisons, BasingstokeSainsbury's, Mulfords Hill, Tadley



Tesco, Hook

Sainsbury's, Town Centre, Basingstoke




Waitrose, Broadway, ThatchamCo-op, Giles Walk, TadleySainsbury's, NewburyTesco, NewburySomerfield, Bell Street, Whitchurch





Tesco, Town Centre, BasingstokeTesco, AndoverMorrisons, Elvetham Heath

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 2 1.1% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

2 2.0% 1 .5% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%


Tesco, Winnall, WinchesterTesco, WhitchurchIceland Town Centre BasingstokeSavacentre, CalcotTesco, High Street, Bordon






Num %4

Num %5

Num %6

Zone

(cont.)

.




22 21.6% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 13 7.1% 1 .8%

13 12.7% 0 .0% 0 .0%

0 .0% 12 6.6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 11 6.0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 7 3.8% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 8 4.4% 0 .0%

0 .0% 0 .0% 0 .0%

2 2.0% 0 .0% 2 1.5%

0 .0% 0 .0% 5 3.8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 6 4.6%

4 3.9% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 6 3.3% 0 .0%

0 .0% 0 .0% 4 3.1%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

4 3.9% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Sainsbury's, Draymans Way, AltonBudgens, Essex Street, NewburyLocal stores, BasingstokeLocal stores, FleetTesco, Ansley Lane, AltonTesco, Reading Road South, ChurchCrookham, FleetLocal stores, NewburyMorrisons, The Key, FleetLocal stores, KingsclereCo-op, The High Street, OdihamCo-op, Winchester Street, OvertonLocal stores, Sherfield on LoddonSomerfield, Fleet Road, FleetTesco, Buckingham Parade,BasingstokeMilkmanBudgens, Victoria Road, MortimerCo-op, West Street, AlresfordCo-op, The Broadway, ThatchamLocal stores, AltonLocal stores, TadleyOne Stop Community Stores, HartleyWintney, FleetCo-op, Clayhill Road, ReadingCo-op, Kings Road, BasingstokeLocal stores, Old BasingCo-op, High Street, AltonLocal stores, Chineham

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 3 2.3%

0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 4 3.1%

4 3.9% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

2 2.0% 0 .0% 0 .0%

0 .0% 3 1.6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

3 2.9% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 3 1.6% 0 .0%

0 .0% 3 1.6% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 2 1.1% 0 .0%

0 .0% 3 1.6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

Local stores, OakleyLocal stores, OvertonMarks & Spencer, Broad Street,ReadingSainsbury's, Bath Road, Calcot,ReadingTesco, Bath Road, ReadingTesco, Winchester Road, AltonAldi, Bath Road, ReadingAlton Town CentreFleet Town CentreGoods deliveredKempshot, BasingstokeLocal stores, BordonLocal stores, BurghfieldLocal stores, Hartley WintneyLocal stores, OdihamLocal stores, Spencers WoodLondis, The Verne, RidgewayParade, Church CrookhamMorrisons, Summit Avenue,Southwood, FarnboroughOne Stop Community Stores,Madiera Close, Popley, BasingstokeOne Stop Community Stores,Oakley, BasingstokeSainsbury's, Kings Street Lane,WinnershTesco Express, Heath End Road,Baughurst, TadleyAlldays, Aldershot Road, Fleet

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 0 .0%

2 2.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Asda, Honey End Lane, ReadingCo-op Foodstores, The Broadway,ThatchamCo-op, High Street, ThealeCo-op, Swan Street, Kingsclere,NewburyLidl, Bordon, East HampshireLocal stores, Hurstbourne Tarrant, AndoverLocal stores, BentleyLocal stores, BrimptonLocal stores, CrookhamLocal stores, HeadleyLocal stores, HookLocal stores, LinkwayLocal stores, PamderheathLocal stores, PopleyLocal stores, Sherborne St JohnLocal stores, Theale, ReadingLondis, Sherfield on LoddonMarks & Spencer, High Street, AltonMarks & Spencer, Northbrook Street,NewburyOakridgeSomerfield, Bell Street, WhitchurchSomerfield, Grove Road,BasingstokeSpar, Old BasingSpar, Greyhound Lane, Overton

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Stop and Shop, Kempshott Lane,BasingstokeTesco Express, Winchester Road,Four Marks, AltonTesco, Alresford, HampshireTesco, Kempshott


Tesco. Church Street, CavershamWaitrose, YateleyBP, BasingstokeCo-op High street theale readingCo-op, Alresford, HampshireCo-op, Clayhill Road, BurghfieldCommonCo-op, Franklin Avenue, TadleyCo-op, Winchester Road, AltonCo op, Selborne Gallery, The Plestor,AltonCostcutter, Kingsclere, NewburyCountry Market, KingsleyGateway, WhitchurchHigh WickhamIceland, Fleet Road, FleetLinden Market, Linden Avenue,BasingstokeLocal stores, ReadingLocal stores, WhitchurchLocal stores, BramleyLocal stores, South Ham

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 0 .0%

Local stores WinchesterLocal stores, AldermastonLocal stores, AlresfordLocal stores, BerkshireLocal Stores, BradfieldLocal stores, BuckleburyLocal stores, CamberleyLocal Stores, EversleyLocal stores, Four MarkLocal stores, HighclereLocal stores, Holybourne, AltonLocal stores, South Wonston,WinchesterLocal stores, SouthcoteLocal stores, St Mary BourneLocal stores, Stratfield SayeLocal stores, VelmeadLocal stores, WonstonTesco Express, FarnhamMorrisons, Basingstoke Road,ReadingOne Stop Community Stores,Longfellow Parade, BasingstokePost Office Stores, BasingstokeRoad, 3 Mile Cross, ReadingSainsbury's, Cambridge Walk,CadleySainsbury's, Friar Street, ReadingSainsbury's, Middlebrook Street,Winchester

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

Sainsbury's, Wallop DriveBasingstokeSainsbury's, Alphingdon Road, AltonSpar, Frenchmans Creek, ChurchCrookham, FleetSpar, The Sqaure, Harmans Water,BracknellSpar, Upper Bucklebury, ReadingSwallowfield Town CentreTesco, Compton Square, AndoverTesco Metro, Northbrook Street,NewburyTesco, FarnboroughTesco, Finchampstead Road,WokinghamTesco, Mulfords Hill, TadleyTesco, Napier Road, ReadingTesco, Overton, BasingstokeTesco, The Parade, Knowsley Road,Tilehurst, ReadingTesco, Reading Road South, FleetTravelling shopWaitrose, Burghfield Common,ReadingWaitrose, Oxford Road, NewburyWaitrose, Oxford Road, ReadingWaitrose, The Hart, FarnhamWilkinsons, Castle Square, The MallShopping Centre, Basingstoke

Other

Num %4

Num %5

Num %6

Zone

.

.



Q10. Is this your local shop or village store?

826 100.0% 381 100.0% 67 100.0% 30 100.0% 90 100.0% 153 100.0%

652 78.9% 304 79.8% 53 79.1% 24 80.0% 69 76.7% 119 77.8%

174 21.1% 77 20.2% 14 20.9% 6 20.0% 21 23.3% 34 22.2%

Base: Those who dotop-up shoppingYesNo

Num %

Base: Those who do top-upshopping

Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)


105 100.0%

83 79.0%

22 21.0%

Base: Those who dotop-up shoppingYesNo

Num %6

Zone

.

.



Q11a. Where is your local shop or village store?

349 100.0% 160 100.0% 27 100.0% 14 100.0% 33 100.0%

44 12.6% 43 26.9% 0 .0% 0 .0% 0 .0%

19 5.4% 0 .0% 0 .0% 0 .0% 19 57.6%

17 4.9% 17 10.6% 0 .0% 0 .0% 0 .0%

10 2.9% 8 5.0% 0 .0% 0 .0% 0 .0%

10 2.9% 9 5.6% 0 .0% 0 .0% 0 .0%

8 2.3% 1 .6% 1 3.7% 0 .0% 0 .0%

7 2.0% 6 3.8% 0 .0% 0 .0% 0 .0%

7 2.0% 0 .0% 0 .0% 0 .0% 0 .0%

7 2.0% 1 .6% 4 14.8% 2 14.3% 0 .0%

6 1.7% 0 .0% 0 .0% 0 .0% 0 .0%

6 1.7% 5 3.1% 1 3.7% 0 .0% 0 .0%

4 1.1% 0 .0% 0 .0% 0 .0% 4 12.1%

4 1.1% 1 .6% 0 .0% 0 .0% 1 3.0%

3 .9% 2 1.3% 0 .0% 0 .0% 0 .0%

3 .9% 3 1.9% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 0 .0% 0 .0% 3 9.1%

3 .9% 0 .0% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 1 3.7% 0 .0% 0 .0%

2 .6% 1 .6% 0 .0% 0 .0% 0 .0%

2 .6% 0 .0% 0 .0% 0 .0% 1 3.0%

2 .6% 2 1.3% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 1 7.1% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 1 3.0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 1 7.1% 0 .0%

Base: Those using local shop/ store

BasingstokeAltonTadleyChinehamOakleyHookOld BasingThealeWhitchurchBurghfield CommonKingsclereFour MarksWhitfieldAldermastonBramleyHolybourneMortimerSwallowfieldNewnhamOdihamPamber HeathBarton StaceyBrimptonEast TistedHighclereLaverstokeMicheldere

Num %

Base: Those using local shop/store

Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 1 7.1% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 1 7.1% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

NewtownNorth WalthamSherbourne St johnSherfield upon LoddonSulhampsteadUpton Grey

Num %


Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




38 10.9% 0 .0% 0 .0% 0 .0% 0 .0%

18 5.2% 9 5.6% 9 33.3% 0 .0% 0 .0%

13 3.7% 0 .0% 0 .0% 0 .0% 0 .0%

7 2.0% 5 3.1% 0 .0% 0 .0% 1 3.0%

6 1.7% 5 3.1% 0 .0% 0 .0% 0 .0%

5 1.4% 5 3.1% 0 .0% 0 .0% 0 .0%

5 1.4% 5 3.1% 0 .0% 0 .0% 0 .0%

4 1.1% 1 .6% 0 .0% 3 21.4% 0 .0%

4 1.1% 4 2.5% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 3 11.1% 0 .0% 0 .0%

3 .9% 0 .0% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 0 .0% 0 .0% 0 .0%

3 .9% 2 1.3% 1 3.7% 0 .0% 0 .0%

3 .9% 3 1.9% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 0 .0% 0 .0% 0 .0%

3 .9% 0 .0% 0 .0% 3 21.4% 0 .0%

3 .9% 3 1.9% 0 .0% 0 .0% 0 .0%

2 .6% 1 .6% 0 .0% 1 7.1% 0 .0%

2 .6% 2 1.3% 0 .0% 0 .0% 0 .0%

2 .6% 2 1.3% 0 .0% 0 .0% 0 .0%

2 .6% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 1 7.1% 0 .0%

1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

FleetNewburyReadingDon't do top up shoppingDon't knowBrighton hillHatch WarrenAlresfordPopleyAndoverCrookhamHartley Wintney, HookHartley, Wintney, HookNew BuryOvertonSpencers Wood, Reading,WokinghamSutton ScotneyWorting, BasingstokeAlesfordKingsmillOakridge Road, BasingstokeThree mile crossAlressordAndover Road, NewburyArbofieldArborfieldBath RoadBeenham

Other

Num %


Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




1 .3% 0 .0% 0 .0% 0 .0% 1 3.0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 1 3.0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 1 3.0%

1 .3% 0 .0% 1 3.7% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0% 0 .0%

1 .3% 1 .6% 0 .0% 0 .0% 0 .0%

BordonBrookvale CloseBuckleburyBudgens, Wash CommonCamberleyCharltonChurch CrookhamColmoreGreenhamThatchamLondis, The Verne, ChurchCookhamLytchpitOakhangerPenwood, NewburyReading RoadRingway Street, BasingstokeRyeish Green, ReadingSherbourne St JohnSouthcoteSpar, FleetSt Michael's RoadTesco Express, PopleyTesco Express, ChurchStreet, CavershamWest hamWhitneyWinklebury Centre

Other

Num %


Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




65 100.0% 50 100.0%

1 1.5% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

2 3.1% 0 .0%

0 .0% 1 2.0%

6 9.2% 0 .0%

1 1.5% 0 .0%

0 .0% 7 14.0%

0 .0% 0 .0%

0 .0% 6 12.0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 2 4.0%

0 .0% 1 2.0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 3 6.0%

0 .0% 2 4.0%

1 1.5% 0 .0%

1 1.5% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

Base: Those using local shop/ store

BasingstokeAltonTadleyChinehamOakleyHookOld BasingThealeWhitchurchBurghfield CommonKingsclereFour MarksWhitfieldAldermastonBramleyHolybourneMortimerSwallowfieldNewnhamOdihamPamber HeathBarton StaceyBrimptonEast TistedHighclereLaverstokeMicheldere

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

NewtownNorth WalthamSherbourne St johnSherfield upon LoddonSulhampsteadUpton Grey

Num %5

Num %6

Zone

(cont.)

.




38 58.5% 0 .0%

0 .0% 0 .0%

0 .0% 13 26.0%

1 1.5% 0 .0%

1 1.5% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

3 4.6% 0 .0%

3 4.6% 0 .0%

3 4.6% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 3 6.0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 2 4.0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.0%

0 .0% 1 2.0%

0 .0% 1 2.0%

0 .0% 1 2.0%

FleetNewburyReadingDon't do top up shoppingDon't knowBrighton hillHatch WarrenAlresfordPopleyAndoverCrookhamHartley Wintney, HookHartley, Wintney, HookNew BuryOvertonSpencers Wood, Reading,WokinghamSutton ScotneyWorting, BasingstokeAlesfordKingsmillOakridge Road, BasingstokeThree mile crossAlressordAndover Road, NewburyArbofieldArborfieldBath RoadBeenham

Other

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

1 1.5% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.0%

1 1.5% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.0%

0 .0% 0 .0%

0 .0% 1 2.0%

1 1.5% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.0%

0 .0% 0 .0%

1 1.5% 0 .0%

0 .0% 0 .0%

BordonBrookvale CloseBuckleburyBudgens, Wash CommonCamberleyCharltonChurch CrookhamColmoreGreenhamThatchamLondis, The Verne, ChurchCookhamLytchpitOakhangerPenwood, NewburyReading RoadRingway Street, BasingstokeRyeish Green, ReadingSherbourne St JohnSouthcoteSpar, FleetSt Michael's RoadTesco Express, PopleyTesco Express, ChurchStreet, CavershamWest hamWhitneyWinklebury Centre

Other

Num %5

Num %6

Zone

.

.



Q11b. How often do you use your local shop or village store?

349 100.0% 160 100.0% 27 100.0% 14 100.0% 33 100.0% 65 100.0%

98 28.1% 48 30.0% 6 22.2% 8 57.1% 7 21.2% 18 27.7%

73 20.9% 30 18.8% 6 22.2% 3 21.4% 13 39.4% 11 16.9%

27 7.7% 13 8.1% 0 .0% 2 14.3% 3 9.1% 4 6.2%

7 2.0% 2 1.3% 2 7.4% 0 .0% 0 .0% 1 1.5%

30 8.6% 12 7.5% 8 29.6% 0 .0% 2 6.1% 7 10.8%

86 24.6% 44 27.5% 4 14.8% 1 7.1% 7 21.2% 19 29.2%

28 8.0% 11 6.9% 1 3.7% 0 .0% 1 3.0% 5 7.7%

Base: Those using localshop/ storeMore than once a weekOnce a weekOnce a fortnightOnce every 3 weeksOnce a monthLess oftenVaries

Num %


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)


50 100.0%

11 22.0%

10 20.0%

5 10.0%

2 4.0%

1 2.0%

11 22.0%

10 20.0%

Base: Those using localshop/ storeMore than once a weekOnce a weekOnce a fortnightOnce every 3 weeksOnce a monthLess oftenVaries

Num %6

Zone

.

.



Q12. Where do you do most of your household's shopping for clothes, footwear and other fashion goods?

987 100.0% 458 100.0% 79 100.0% 38 100.0%

429 43.5% 313 68.3% 9 11.4% 4 10.5%

112 11.3% 23 5.0% 2 2.5% 0 .0%

81 8.2% 31 6.8% 27 34.2% 0 .0%

52 5.3% 16 3.5% 7 8.9% 2 5.3%

44 4.5% 21 4.6% 4 5.1% 3 7.9%

37 3.7% 3 .7% 2 2.5% 20 52.6%

32 3.2% 2 .4% 0 .0% 0 .0%

30 3.0% 3 .7% 0 .0% 1 2.6%

13 1.3% 6 1.3% 3 3.8% 2 5.3%

10 1.0% 1 .2% 8 10.1% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

3 .3% 2 .4% 1 1.3% 0 .0%

3 .3% 0 .0% 3 3.8% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.3% 1 2.6%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%


Basingstoke Town CentreReading Town Centre / The OracleNewbury Town CentreDon't purchase these itemsCatalogue/Mail OrderWinchester City CentreCamberley Town CentreGuildford Town Centre

Southampton City Centre / West Quay

Andover Town Centre

Reading Retail Warehouses (including B&Q Depot)

Matalan, Chineham District Centre, Basingstoke

Whitchurch District Centre

Next, Chineham District Centre, Basingstoke

Salisbury Town Centre

Blockbuster, Chineham District Centre, Basingstoke

New Look, Chineham District Centre, Basingstoke

Oxford City Centre

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




17 1.7% 0 .0% 0 .0% 0 .0%

11 1.1% 1 .2% 0 .0% 1 2.6%

10 1.0% 1 .2% 0 .0% 0 .0%

9 .9% 1 .2% 3 3.8% 1 2.6%

7 .7% 6 1.3% 0 .0% 1 2.6%

6 .6% 0 .0% 0 .0% 0 .0%

6 .6% 2 .4% 0 .0% 0 .0%

5 .5% 1 .2% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 0 .0% 4 5.1% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.3%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Fleet Town CentreAlton Town CentreFarnhamLondonMarks and Spencer, BasingstokeMarks and Spencers, The Meadows,Sandhurst, BerkshireVariesFarnboroughMarks and Spencers, Broad Street,ReadingAldershot Town CentreNewbury Retail Park, PinchingtonLane, NewburyAbroadAsda, Brighton hill,BasingstokeBon Marche, Old Basingstoke Mall,BasingstokeEastleigh Town CentreMarks and Spencers, CamberleyShopping CentrePeacocks, FleetSainsburys Local, Bath Road, Calcot,ReadingSwindon Town CentreWokingAlfordAsda, Lower Earley, ReadingBasingstoke, Festival PlaceBath and West ShowBlackwater

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Boutiques in North WalesCalcutCardiff Town CentreChineham District Centre,BasingstokeDebenhams, The Mall, The KennettCentre, NewburyDebenhams, Church Street,BasingstokeGeneral charity shops, FleetGosportKent (no specific location)Marks & Spencers, NorthbroakStreet, NewburyMatalan Plc, Turbary Retail Park,Ringwood Road, BournemouthMatalan, Rose Kiln Lane, ReadingRetail Park, FarnboroughRingwood Town CentreSainsbury's, Hatch Warren,BasingstokeSomersetSpar, Linkway Pride, FleetSwanseaTesco, Buckingham Parade,BasingstokeThe Mall Main Square, CambridgeWalk, CamberleyTumbridge WellsWokingham

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




100 100.0% 180 100.0% 132 100.0%

40 40.0% 56 31.1% 7 5.3%

0 .0% 16 8.9% 71 53.8%

0 .0% 0 .0% 23 17.4%

12 12.0% 9 5.0% 6 4.5%

5 5.0% 7 3.9% 4 3.0%

11 11.0% 0 .0% 1 .8%

2 2.0% 26 14.4% 2 1.5%

10 10.0% 16 8.9% 0 .0%

1 1.0% 0 .0% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 4 3.0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%


Basingstoke Town CentreReading Town Centre / The OracleNewbury Town CentreDon't purchase these itemsCatalogue/Mail OrderWinchester City CentreCamberley Town CentreGuildford Town Centre


Andover Town Centre








Oxford City Centre

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 17 9.4% 0 .0%

9 9.0% 0 .0% 0 .0%

3 3.0% 6 3.3% 0 .0%

0 .0% 3 1.7% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 6 3.3% 0 .0%

0 .0% 3 1.7% 1 .8%

1 1.0% 3 1.7% 0 .0%

0 .0% 0 .0% 5 3.8%

2 2.0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 1 .6% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 0 .0%

1 1.0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

Fleet Town CentreAlton Town CentreFarnhamLondonMarks and Spencer, BasingstokeMarks and Spencers, The Meadows,Sandhurst, BerkshireVariesFarnboroughMarks and Spencers, Broad Street,ReadingAldershot Town CentreNewbury Retail Park, PinchingtonLane, NewburyAbroadAsda, Brighton hill,BasingstokeBon Marche, Old Basingstoke Mall,BasingstokeEastleigh Town CentreMarks and Spencers, CamberleyShopping CentrePeacocks, FleetSainsburys Local, Bath Road, Calcot,ReadingSwindon Town CentreWokingAlfordAsda, Lower Earley, ReadingBasingstoke, Festival PlaceBath and West ShowBlackwater

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Boutiques in North WalesCalcutCardiff Town CentreChineham District Centre,BasingstokeDebenhams, The Mall, The KennettCentre, NewburyDebenhams, Church Street,BasingstokeGeneral charity shops, FleetGosportKent (no specific location)Marks & Spencers, NorthbroakStreet, NewburyMatalan Plc, Turbary Retail Park,Ringwood Road, BournemouthMatalan, Rose Kiln Lane, ReadingRetail Park, FarnboroughRingwood Town CentreSainsbury's, Hatch Warren,BasingstokeSomersetSpar, Linkway Pride, FleetSwanseaTesco, Buckingham Parade,BasingstokeThe Mall Main Square, CambridgeWalk, CamberleyTumbridge WellsWokingham

Other

Num %4

Num %5

Num %6

Zone

.

.



Q13. Where do you do most of your household's shopping for furniture, carpets and other floor coverings?

965 100.0% 448 100.0% 79 100.0% 38 100.0%

321 33.3% 143 31.9% 29 36.7% 12 31.6%

143 14.8% 111 24.8% 2 2.5% 4 10.5%

91 9.4% 29 6.5% 6 7.6% 0 .0%

42 4.4% 14 3.1% 18 22.8% 0 .0%

39 4.0% 15 3.3% 0 .0% 1 2.6%

25 2.6% 23 5.1% 1 1.3% 0 .0%

15 1.6% 2 .4% 0 .0% 0 .0%

15 1.6% 2 .4% 0 .0% 6 15.8%

14 1.5% 5 1.1% 2 2.5% 5 13.2%

12 1.2% 2 .4% 3 3.8% 3 7.9%

10 1.0% 6 1.3% 0 .0% 0 .0%

9 .9% 8 1.8% 0 .0% 0 .0%

8 .8% 1 .2% 0 .0% 1 2.6%

8 .8% 8 1.8% 0 .0% 0 .0%

8 .8% 4 .9% 1 1.3% 0 .0%

7 .7% 0 .0% 4 5.1% 1 2.6%

7 .7% 7 1.6% 0 .0% 0 .0%

6 .6% 1 .2% 0 .0% 1 2.6%

3 .3% 0 .0% 3 3.8% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%


Don't purchase these itemsBasingstoke Town CentreReading Town Centre / The OracleNewbury Town Centre


Carpet Right, Brighton Hill Retail Park, Basingstoke

Camberley Town CentreWinchester City CentreSouthampton Retail Warehouses


Reading Warehouse, New Road, Tadley

Allied Carpets, Winchester Road, Basingstoke

Guildford Town Centre

Harveys, Brighton Hill Retail Park, Basingstoke

Ikea – London / BristolAndover Town Centre

Argos Extra, Hatch Warren Retail Park, Basingstoke

Catalogue/Mail OrderAndover Retail WarehousesMFI, Reading Road, Basingstoke

County Carpets, Chineham District Centre, Basingstoke


Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Bathstore, Worting Road, Basingstoke

Design 64 (Flooring), Hatch Warren (adjacent to Sainsburys),

Dreams, Hatch Warren Retail Park, Basingstoke

Hedge End Retail Park, Hedge End, nr Southampton

Portsmouth City Centre / Gun Wharf Quays

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




25 2.6% 3 .7% 0 .0% 0 .0%

22 2.3% 0 .0% 0 .0% 0 .0%

20 2.1% 17 3.8% 0 .0% 0 .0%

12 1.2% 0 .0% 0 .0% 1 2.6%

12 1.2% 4 .9% 1 1.3% 0 .0%

9 .9% 0 .0% 0 .0% 0 .0%

8 .8% 5 1.1% 0 .0% 0 .0%

7 .7% 2 .4% 4 5.1% 0 .0%

5 .5% 5 1.1% 0 .0% 0 .0%

4 .4% 2 .4% 0 .0% 0 .0%

4 .4% 2 .4% 1 1.3% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 1 2.6%

2 .2% 0 .0% 1 1.3% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Farnborough Gate Retail Park,FarnboroughFleetBrighton Hill Retail Park,BasingstokeFarnborough Town CentreVariesAlton Town CentreBasingstoke Retail WarehousesNewbury Retail ParkOakleyFarnhamLondon West EndAldershot Town CentreJohn Lewis, Broad Street, ReadingBurghfield, ReadingFurniture Village, Forbury RetailPark, Forbury Road, ReadingHartley WintneyHedge End, SouthamptonHomebase, Newbury Retail Park,Pinchington Lane, Sandleford Cross,NewburyHomebase, Winchester Road,BasingstokeTables and Chairs, RaceviewBusiness Centre, NewburyAlresfordArgos, Newbury Retail ParkArgos, Old Basing Mall, BasingstokeAsda, BasingstokeB&Q, Farnborough Gate Retail Park

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

B&Q Invincable road town centrefarnbourghCalcotCamberley Town CentreChandlers Ford, WinchesterChineham District CentreChurchill Retail Park, AndoverDFS, Forbury Retail Park, ReadingEastleighFaringdonFurniture Village, Waterhouse Way,SouthamptonGreenham town centreHarveys, Grovebell Industrial Estate,FarnhamJohn Lewis, Holmers Farm Way,Cressex Centre, High WycombePeter Green, Chandlers Ford,EastleighTadleyWorting, BasingstokeYately

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




96 100.0% 179 100.0% 125 100.0%

41 42.7% 54 30.2% 42 33.6%

13 13.5% 13 7.3% 0 .0%

0 .0% 14 7.8% 42 33.6%

0 .0% 0 .0% 10 8.0%

0 .0% 7 3.9% 16 12.8%

0 .0% 1 .6% 0 .0%

2 2.1% 11 6.1% 0 .0%

4 4.2% 1 .6% 2 1.6%

2 2.1% 0 .0% 0 .0%

4 4.2% 0 .0% 0 .0%

0 .0% 0 .0% 4 3.2%

0 .0% 1 .6% 0 .0%

1 1.0% 5 2.8% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 1 .8%

2 2.1% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 2 1.1% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%


Don't purchase these itemsBasingstoke Town CentreReading Town Centre / The OracleNewbury Town Centre



Camberley Town CentreWinchester City CentreSouthampton Retail Warehouses




Guildford Town Centre


Ikea – London / BristolAndover Town Centre


Catalogue/Mail OrderAndover Retail WarehousesMFI, Reading Road, Basingstoke



Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%






Num %4

Num %5

Num %6

Zone

(cont.)

.




4 4.2% 18 10.1% 0 .0%

1 1.0% 21 11.7% 0 .0%

3 3.1% 0 .0% 0 .0%

1 1.0% 10 5.6% 0 .0%

1 1.0% 3 1.7% 3 2.4%

9 9.4% 0 .0% 0 .0%

1 1.0% 2 1.1% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 1 .8%

1 1.0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

Farnborough Gate Retail Park,FarnboroughFleetBrighton Hill Retail Park,BasingstokeFarnborough Town CentreVariesAlton Town CentreBasingstoke Retail WarehousesNewbury Retail ParkOakleyFarnhamLondon West EndAldershot Town CentreJohn Lewis, Broad Street, ReadingBurghfield, ReadingFurniture Village, Forbury RetailPark, Forbury Road, ReadingHartley WintneyHedge End, SouthamptonHomebase, Newbury Retail Park,Pinchington Lane, Sandleford Cross,NewburyHomebase, Winchester Road,BasingstokeTables and Chairs, RaceviewBusiness Centre, NewburyAlresfordArgos, Newbury Retail ParkArgos, Old Basing Mall, BasingstokeAsda, BasingstokeB&Q, Farnborough Gate Retail Park

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

B&Q Invincable road town centrefarnbourghCalcotCamberley Town CentreChandlers Ford, WinchesterChineham District CentreChurchill Retail Park, AndoverDFS, Forbury Retail Park, ReadingEastleighFaringdonFurniture Village, Waterhouse Way,SouthamptonGreenham town centreHarveys, Grovebell Industrial Estate,FarnhamJohn Lewis, Holmers Farm Way,Cressex Centre, High WycombePeter Green, Chandlers Ford,EastleighTadleyWorting, BasingstokeYately

Other

Num %4

Num %5

Num %6

Zone

.

.



Q14. Where do you do most of your household's shopping for textiles and soft furnishings including bedding?

967 100.0% 450 100.0% 77 100.0% 37 100.0%

261 27.0% 197 43.8% 2 2.6% 6 16.2%

200 20.7% 92 20.4% 19 24.7% 6 16.2%

106 11.0% 31 6.9% 7 9.1% 0 .0%

59 6.1% 22 4.9% 17 22.1% 0 .0%

30 3.1% 8 1.8% 1 1.3% 3 8.1%

26 2.7% 3 .7% 0 .0% 0 .0%

22 2.3% 2 .4% 2 2.6% 12 32.4%

20 2.1% 6 1.3% 0 .0% 0 .0%

12 1.2% 7 1.6% 1 1.3% 0 .0%

12 1.2% 4 .9% 1 1.3% 5 13.5%

11 1.1% 2 .4% 0 .0% 0 .0%

10 1.0% 0 .0% 9 11.7% 0 .0%

6 .6% 2 .4% 1 1.3% 2 5.4%

4 .4% 0 .0% 4 5.2% 0 .0%

3 .3% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 0 .0% 1 1.3% 0 .0%


Basingstoke Town CentreDon't purchase these itemsReading Town Centre / The OracleNewbury Town CentreCatalogue/Mail OrderCamberley Town CentreWinchester City Centre




Guildford Town CentreAndover Town CentreSouthampton Retail WarehousesAndover Retail Warehouses



Ikea – London / BristolOverton District CentreOxford City CentreSalisbury Town Centre

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




13 1.3% 12 2.7% 0 .0% 0 .0%

13 1.3% 0 .0% 0 .0% 0 .0%

12 1.2% 1 .2% 0 .0% 0 .0%

9 .9% 0 .0% 0 .0% 0 .0%

9 .9% 0 .0% 0 .0% 0 .0%

9 .9% 1 .2% 6 7.8% 0 .0%

8 .8% 7 1.6% 0 .0% 0 .0%

6 .6% 6 1.3% 0 .0% 0 .0%

6 .6% 2 .4% 2 2.6% 0 .0%

6 .6% 3 .7% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

5 .5% 1 .2% 2 2.6% 0 .0%

5 .5% 3 .7% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

5 .5% 5 1.1% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

Brighton Hill Retail Park,BasingstokeFarnborough Town CentreFarnborough GateAlton town centreFarnhamNewbury Retail Park, PinchintonLane, NewburyJohn Lewis, Broad Street, ReadingAsda, Brighton Hill, BasingstokeJohn Lewis, Arrowhead Road,ReadingVariesAldershot Town CentreCentral LondonDunelm Mill, Pincents Lane, Calcot,ReadingFleetHarveys, Brighton Hill Retail Park,BasingstokeBasingstoke Retail WarehousesChineham District CentreRosebys, Hatch Warren Retail Park,Wallop Drive, BasingstokeBracknellDebenhams, Church Street,BasingstokeHartley WintneyHomebase, Warminster Road,BasingstokeJohn Lewis, Holmers Farm Way,Cressex Centre, High Wycombe

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Marks & Spencer, Frimley,CamberleyMarks & Spencer, The Meadows,Sandhurst, BerkshireRosebys, Farnborough Gate,Farnborough Road, FarnboroughAbroadArgos, Denmark Street, WokinghamArgos, FarnhamArgos, Old Basing Mall, BasingstokeAsda, Anton Mill Road, AndoverB&Q, Invincable Road, FarnboroughBensons, Sleepstore Plus, ForburyRetail Park, ReadingBradfieldCalcotCardiff Gate Retail Park, CardiffDreams, FarnboroughDreams, Hatch Warren, BasingstokeDreams, London Road, NewburyEastleigh town CentreGloucesterHabitat, Seacourt Tower, West Way,OxfordHatch Warren Retail ParkKingston upon ThamesM & Co, High Street, AltonMarks & Spencer, Broad Street,ReadingMarks & Spencer, CamberleyShopping Centre

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.7%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Marks & Spencer, PaddingtonHouse, Festival Place, BasingstokeMatalan, ChinehamMatalan, Rose Kiln Lane, ReadingNext, Festival Place, BasingstokeRangers, West Street, FarnhamRosebys, Newbury Retail ParkSainsbury's, Bath Road, Calcot,ReadingSainsbury's, Wallop Drive,BasingstokeSwindonTesco, AndoverTesco, Chineham District CentreTesco, Northbrook Street, NewburyThe Meadows, Marshall Road,SandhurstWilkinsons, Castle Square, The MallShopping Centre, BasingstokeWokingWoodleyWoolworths, Chiswick House,Basingstoke

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




97 100.0% 178 100.0% 128 100.0%

29 29.9% 25 14.0% 2 1.6%

21 21.6% 36 20.2% 26 20.3%

0 .0% 20 11.2% 48 37.5%

1 1.0% 0 .0% 19 14.8%

8 8.2% 7 3.9% 3 2.3%

3 3.1% 20 11.2% 0 .0%

5 5.2% 0 .0% 1 .8%

0 .0% 2 1.1% 12 9.4%

0 .0% 0 .0% 4 3.1%

2 2.1% 0 .0% 0 .0%

4 4.1% 5 2.8% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%


Basingstoke Town CentreDon't purchase these itemsReading Town Centre / The OracleNewbury Town CentreCatalogue/Mail OrderCamberley Town CentreWinchester City Centre




Guildford Town CentreAndover Town CentreSouthampton Retail WarehousesAndover Retail Warehouses



Ikea – London / BristolOverton District CentreOxford City CentreSalisbury Town Centre

Num %4

Num %5

Num %6

Zone

(cont.)

.




1 1.0% 0 .0% 0 .0%

1 1.0% 12 6.7% 0 .0%

0 .0% 11 6.2% 0 .0%

9 9.3% 0 .0% 0 .0%

4 4.1% 5 2.8% 0 .0%

0 .0% 0 .0% 2 1.6%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 1 .8%

0 .0% 2 1.1% 1 .8%

2 2.1% 3 1.7% 0 .0%

1 1.0% 1 .6% 0 .0%

0 .0% 1 .6% 1 .8%

0 .0% 5 2.8% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

Brighton Hill Retail Park,BasingstokeFarnborough Town CentreFarnborough GateAlton town centreFarnhamNewbury Retail Park, PinchintonLane, NewburyJohn Lewis, Broad Street, ReadingAsda, Brighton Hill, BasingstokeJohn Lewis, Arrowhead Road,ReadingVariesAldershot Town CentreCentral LondonDunelm Mill, Pincents Lane, Calcot,ReadingFleetHarveys, Brighton Hill Retail Park,BasingstokeBasingstoke Retail WarehousesChineham District CentreRosebys, Hatch Warren Retail Park,Wallop Drive, BasingstokeBracknellDebenhams, Church Street,BasingstokeHartley WintneyHomebase, Warminster Road,BasingstokeJohn Lewis, Holmers Farm Way,Cressex Centre, High Wycombe

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .6% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

Marks & Spencer, Frimley,CamberleyMarks & Spencer, The Meadows,Sandhurst, BerkshireRosebys, Farnborough Gate,Farnborough Road, FarnboroughAbroadArgos, Denmark Street, WokinghamArgos, FarnhamArgos, Old Basing Mall, BasingstokeAsda, Anton Mill Road, AndoverB&Q, Invincable Road, FarnboroughBensons, Sleepstore Plus, ForburyRetail Park, ReadingBradfieldCalcotCardiff Gate Retail Park, CardiffDreams, FarnboroughDreams, Hatch Warren, BasingstokeDreams, London Road, NewburyEastleigh town CentreGloucesterHabitat, Seacourt Tower, West Way,OxfordHatch Warren Retail ParkKingston upon ThamesM & Co, High Street, AltonMarks & Spencer, Broad Street,ReadingMarks & Spencer, CamberleyShopping Centre

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

Marks & Spencer, PaddingtonHouse, Festival Place, BasingstokeMatalan, ChinehamMatalan, Rose Kiln Lane, ReadingNext, Festival Place, BasingstokeRangers, West Street, FarnhamRosebys, Newbury Retail ParkSainsbury's, Bath Road, Calcot,ReadingSainsbury's, Wallop Drive,BasingstokeSwindonTesco, AndoverTesco, Chineham District CentreTesco, Northbrook Street, NewburyThe Meadows, Marshall Road,SandhurstWilkinsons, Castle Square, The MallShopping Centre, BasingstokeWokingWoodleyWoolworths, Chiswick House,Basingstoke

Other

Num %4

Num %5

Num %6

Zone

.

.



Q15. Where do you do most of your household's shopping for appliances, such as fridges, washing machines, kettles or hairdryers?

885 100.0% 421 100.0% 73 100.0% 35 100.0%

141 15.9% 108 25.7% 1 1.4% 2 5.7%

110 12.4% 40 9.5% 7 9.6% 4 11.4%

97 11.0% 85 20.2% 1 1.4% 1 2.9%

66 7.5% 18 4.3% 0 .0% 0 .0%

62 7.0% 19 4.5% 28 38.4% 0 .0%

30 3.4% 25 5.9% 0 .0% 1 2.9%

29 3.3% 22 5.2% 0 .0% 0 .0%

28 3.2% 12 2.9% 1 1.4% 0 .0%

16 1.8% 14 3.3% 0 .0% 0 .0%

16 1.8% 0 .0% 1 1.4% 11 31.4%

15 1.7% 7 1.7% 2 2.7% 2 5.7%

13 1.5% 3 .7% 1 1.4% 6 17.1%

12 1.4% 1 .2% 8 11.0% 1 2.9%

7 .8% 1 .2% 4 5.5% 1 2.9%

6 .7% 1 .2% 0 .0% 0 .0%

6 .7% 1 .2% 0 .0% 4 11.4%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .5% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%


Basingstoke Town CentreDon't purchase these items

Currys, Brighton Hill Retail Park, Basingstoke

Reading Town Centre / The OracleNewbury Town Centre

Comet, Winchester Road, Basingstoke




Winchester City CentreCatalogue/Mail Order


Andover Town CentreAndover Retail WarehousesCamberley Town CentreSouthampton Retail WarehousesGuildford Town Centre

Homebase, Winchester Road, Basingstoke

B&Q, Winchester Road, Basingstoke

Wickes, Churchill Way West, Basingstoke

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




28 3.2% 1 .2% 0 .0% 0 .0%

21 2.4% 18 4.3% 0 .0% 0 .0%

18 2.0% 1 .2% 0 .0% 0 .0%

16 1.8% 0 .0% 0 .0% 0 .0%

13 1.5% 0 .0% 0 .0% 0 .0%

13 1.5% 0 .0% 0 .0% 0 .0%

12 1.4% 2 .5% 6 8.2% 0 .0%

10 1.1% 10 2.4% 0 .0% 0 .0%

8 .9% 5 1.2% 0 .0% 0 .0%

8 .9% 1 .2% 2 2.7% 0 .0%

6 .7% 0 .0% 1 1.4% 0 .0%

5 .6% 0 .0% 0 .0% 0 .0%

5 .6% 0 .0% 0 .0% 0 .0%

5 .6% 0 .0% 0 .0% 0 .0%

5 .6% 3 .7% 1 1.4% 0 .0%

4 .5% 0 .0% 0 .0% 0 .0%

4 .5% 0 .0% 4 5.5% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 1 .2% 0 .0% 1 2.9%

2 .2% 2 .5% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.4% 0 .0%

Farnborough GateBrighton Hill Retail Park,BasingstokeCurrys, Farnborough Gate,Farnborough Road, FarnboroughAltonCurrys, High Street, AltonFarnborough Town CentreNewbury Retail Park, PinchingtonLane, NewburyTadleyJohn lewis, Broad Street, ReadingVariesComet, Farnborough Gate,Farnborough Road, FarnboroughArgos, The Hart Centre, FleetComet, Reading Gate Retail Park,Acre Road, ReadingCurrys, Basingstoke Road, ReadingIceland, Chineham Shopping Centre,BasingstokeAce Electrics, Kings Road, FleetCurrys, Churchill Retail Park,AndoverArgos, Newbury Retail Park,NewburyAsda, Brighton Hill District Centre,BasingstokeCurrys, London Road, NewburyArgos, Old Basingstoke Mall, TheBasingstoke Centre, HampshireArgos, Wellington Centre, AldershotComet, London Road, Newbury

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .5% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.9%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

Currys, Whitley, ReadingFleetIceland, Bartholomew Street,NewburyRobert Dyas, Old Basing Mall,BasingstokeAlresfordArgos, over the telephoneArgos, Oxford Street, ReadingAsda, Honey End Lane, ReadingAsda, Lower Earley, ReadingAsda, Purbrook Way, HavantCostco, Oak Way, ReadingCurrys, Moorside Road, WinchesterCurrys, Newbury Retail Park,NewburyCurrys, Northbrook Street, NewburyCurrys, Weston Lock Retail, LowerBristol Road, BathDiscount Warehouse, Fleet TownCentreEastleighFrimley Town CentreJohn Lewis, Oxford Street, LondonJohn Lewis, Holmers Farm Way,Cressex Centre, High WycombeKingsclereOdiham

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Orange Shop, Cambridge Walk,CamberleySainsbury's, Wallop Drive,BasingstokeSinclair Young, Wote Street,Basingstoke

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




89 100.0% 154 100.0% 113 100.0%

17 19.1% 11 7.1% 2 1.8%

18 20.2% 26 16.9% 15 13.3%

1 1.1% 8 5.2% 1 .9%

0 .0% 11 7.1% 37 32.7%

0 .0% 0 .0% 15 13.3%

1 1.1% 2 1.3% 1 .9%

0 .0% 0 .0% 7 6.2%

0 .0% 3 1.9% 12 10.6%

0 .0% 2 1.3% 0 .0%

4 4.5% 0 .0% 0 .0%

3 3.4% 0 .0% 1 .9%

2 2.2% 1 .6% 0 .0%

1 1.1% 0 .0% 1 .9%

0 .0% 1 .6% 0 .0%

0 .0% 5 3.2% 0 .0%

0 .0% 1 .6% 0 .0%

1 1.1% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%


Basingstoke Town CentreDon't purchase these items


Reading Town Centre / The OracleNewbury Town Centre





Winchester City CentreCatalogue/Mail Order


Andover Town CentreAndover Retail WarehousesCamberley Town CentreSouthampton Retail WarehousesGuildford Town Centre




Num %4

Num %5

Num %6

Zone

(cont.)

.




4 4.5% 23 14.9% 0 .0%

2 2.2% 1 .6% 0 .0%

0 .0% 17 11.0% 0 .0%

16 18.0% 0 .0% 0 .0%

12 13.5% 1 .6% 0 .0%

2 2.2% 11 7.1% 0 .0%

0 .0% 0 .0% 4 3.5%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 2 1.8%

0 .0% 4 2.6% 1 .9%

1 1.1% 4 2.6% 0 .0%

0 .0% 5 3.2% 0 .0%

0 .0% 1 .6% 4 3.5%

0 .0% 1 .6% 4 3.5%

0 .0% 1 .6% 0 .0%

0 .0% 4 2.6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .9%

0 .0% 0 .0% 0 .0%

2 2.2% 0 .0% 0 .0%

0 .0% 0 .0% 1 .9%

Farnborough GateBrighton Hill Retail Park,BasingstokeCurrys, Farnborough Gate,Farnborough Road, FarnboroughAltonCurrys, High Street, AltonFarnborough Town CentreNewbury Retail Park, PinchingtonLane, NewburyTadleyJohn lewis, Broad Street, ReadingVariesComet, Farnborough Gate,Farnborough Road, FarnboroughArgos, The Hart Centre, FleetComet, Reading Gate Retail Park,Acre Road, ReadingCurrys, Basingstoke Road, ReadingIceland, Chineham Shopping Centre,BasingstokeAce Electrics, Kings Road, FleetCurrys, Churchill Retail Park,AndoverArgos, Newbury Retail Park,NewburyAsda, Brighton Hill District Centre,BasingstokeCurrys, London Road, NewburyArgos, Old Basingstoke Mall, TheBasingstoke Centre, HampshireArgos, Wellington Centre, AldershotComet, London Road, Newbury

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .6% 1 .9%

0 .0% 2 1.3% 0 .0%

0 .0% 1 .6% 1 .9%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .9%

0 .0% 0 .0% 1 .9%

0 .0% 0 .0% 0 .0%

1 1.1% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.1% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Currys, Whitley, ReadingFleetIceland, Bartholomew Street,NewburyRobert Dyas, Old Basing Mall,BasingstokeAlresfordArgos, over the telephoneArgos, Oxford Street, ReadingAsda, Honey End Lane, ReadingAsda, Lower Earley, ReadingAsda, Purbrook Way, HavantCostco, Oak Way, ReadingCurrys, Moorside Road, WinchesterCurrys, Newbury Retail Park,NewburyCurrys, Northbrook Street, NewburyCurrys, Weston Lock Retail, LowerBristol Road, BathDiscount Warehouse, Fleet TownCentreEastleighFrimley Town CentreJohn Lewis, Oxford Street, LondonJohn Lewis, Holmers Farm Way,Cressex Centre, High WycombeKingsclereOdiham

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Orange Shop, Cambridge Walk,CamberleySainsbury's, Wallop Drive,BasingstokeSinclair Young, Wote Street,Basingstoke

Other

Num %4

Num %5

Num %6

Zone

.

.



Q16. Where do you do most of your household's shopping for audio-visual equipment, such as radio, TV, HiFi, telephones, photographic goods and computer products?

859 100.0% 412 100.0% 69 100.0% 34 100.0%

174 20.3% 77 18.7% 18 26.1% 6 17.6%

145 16.9% 106 25.7% 2 2.9% 2 5.9%

79 9.2% 69 16.7% 0 .0% 0 .0%

62 7.2% 17 4.1% 2 2.9% 0 .0%

48 5.6% 24 5.8% 0 .0% 0 .0%

46 5.4% 13 3.2% 22 31.9% 0 .0%

24 2.8% 24 5.8% 0 .0% 0 .0%

13 1.5% 5 1.2% 0 .0% 2 5.9%

11 1.3% 9 2.2% 0 .0% 0 .0%

11 1.3% 0 .0% 0 .0% 10 29.4%

10 1.2% 7 1.7% 0 .0% 0 .0%

8 .9% 1 .2% 0 .0% 0 .0%

8 .9% 1 .2% 1 1.4% 5 14.7%

7 .8% 0 .0% 6 8.7% 0 .0%

6 .7% 1 .2% 2 2.9% 3 8.8%

6 .7% 2 .5% 0 .0% 4 11.8%

5 .6% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%


Don't purchase these itemsBasingstoke Town Centre


Reading Town Centre / The Oracle


Newbury Town Centre


Catalogue/Mail Order


Winchester City Centre

PC World, Brighton Hill Retail Park, Basingstoke

Camberley Town Centre


Andover Town CentreAndover Retail WarehousesSouthampton Retail WarehousesGuildford Town Centre


Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




32 3.7% 1 .2% 0 .0% 0 .0%

21 2.4% 18 4.4% 0 .0% 0 .0%

17 2.0% 0 .0% 0 .0% 0 .0%

11 1.3% 0 .0% 0 .0% 0 .0%

10 1.2% 8 1.9% 0 .0% 0 .0%

9 1.0% 2 .5% 6 8.7% 0 .0%

8 .9% 0 .0% 0 .0% 0 .0%

7 .8% 0 .0% 0 .0% 0 .0%

5 .6% 0 .0% 0 .0% 0 .0%

5 .6% 0 .0% 0 .0% 0 .0%

4 .5% 0 .0% 4 5.8% 0 .0%

4 .5% 2 .5% 2 2.9% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 2 .5% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .5% 0 .0% 0 .0%

2 .2% 2 .5% 0 .0% 0 .0%

Farnborough GateBrighton Hill Retail Park,BasingstokeAlton Town CentreFleetJohn Lewis, Broad Street, ReadingNewbury Retail ParkCurrys, Farnborough Gate,Farnborough Road, FarnboroughCurrys, High Street, AltonFarnham Town CentreVariesCurrys, Churchill Retail Park, NewStreet, AndoverCurrys, Newbury Retail Park,NewburyArgos, The Hart Centre, FleetAsda, Brighton Hill Retail Park,BasingstokeComet, Reading Gate Retail Park,Acre Road, ReadingPC World, Bracknell Buildings,Westmead, FarnboroughTadleyTesco Extra, NewburyACE Electrical Stores, Kings Road,FleetAldershot Town CentreArgos, Newbury Retail Park,NewburyArgos, Old Basingstoke Mall, TheBasingstoke Centre

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.4% 0 .0%

2 .2% 1 .2% 1 1.4% 0 .0%

2 .2% 2 .5% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.9%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.9%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Bennets, Farnborough Road,FarnhamBracknellComet, Farnborough Gate RetailPark, FarnbouroughCurrys, London Road, NewburyLondonReading Warehouses, New Road,TadleyRelative Purchased ItemAlresfordArgos, Crockhamwell Road,WoodleyArgos, Wellington Centre, AldershotAsda, Purbrook Way, HavantBasingstoke Retail WarehousesCostco, Oak Way, ReadingCurrys, Moorside Road, WinchesterDixons, Farnborough Road,FarnboroughFarnboroughJohn Lewis, Holmers Farm Way,Cressex Centre, High WycombeJohn Lewis, Oxford Street, LondonJohn Lewis, West Quay ShoppingCentre, SouthamptonLion Retail Park, WokingSainsbury's, Bath Road, Calcot,ReadingSainsbury's, Draymans Way, AltonSainsbury's, Hatch Warren,Basingstoke

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

Sinclair Young, Wote Street,BasingstokeSony, Viables Industrial Estate, JaysClose, BasingstokeStaples, Winchester Road,BasingstokeStreet Town CentreTesco, Pinchington Lane, NewburyWhitchurch

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




84 100.0% 149 100.0% 111 100.0%

21 25.0% 28 18.8% 24 21.6%

16 19.0% 18 12.1% 1 .9%

3 3.6% 6 4.0% 1 .9%

0 .0% 5 3.4% 38 34.2%

0 .0% 3 2.0% 21 18.9%

0 .0% 0 .0% 11 9.9%

0 .0% 0 .0% 0 .0%

1 1.2% 3 2.0% 2 1.8%

0 .0% 2 1.3% 0 .0%

1 1.2% 0 .0% 0 .0%

1 1.2% 1 .7% 1 .9%

0 .0% 7 4.7% 0 .0%

1 1.2% 0 .0% 0 .0%

1 1.2% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

2 2.4% 3 2.0% 0 .0%

0 .0% 1 .7% 0 .0%


Don't purchase these itemsBasingstoke Town Centre


Reading Town Centre / The Oracle


Newbury Town Centre








Andover Town CentreAndover Retail WarehousesSouthampton Retail WarehousesGuildford Town Centre


Num %4

Num %5

Num %6

Zone

(cont.)

.




3 3.6% 28 18.8% 0 .0%

2 2.4% 1 .7% 0 .0%

17 20.2% 0 .0% 0 .0%

0 .0% 11 7.4% 0 .0%

0 .0% 1 .7% 1 .9%

0 .0% 0 .0% 1 .9%

1 1.2% 7 4.7% 0 .0%

7 8.3% 0 .0% 0 .0%

3 3.6% 2 1.3% 0 .0%

0 .0% 3 2.0% 2 1.8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 3 2.0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.8%

0 .0% 3 2.0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .9%

0 .0% 2 1.3% 0 .0%

0 .0% 2 1.3% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Farnborough GateBrighton Hill Retail Park,BasingstokeAlton Town CentreFleetJohn Lewis, Broad Street, ReadingNewbury Retail ParkCurrys, Farnborough Gate,Farnborough Road, FarnboroughCurrys, High Street, AltonFarnham Town CentreVariesCurrys, Churchill Retail Park, NewStreet, AndoverCurrys, Newbury Retail Park,NewburyArgos, The Hart Centre, FleetAsda, Brighton Hill Retail Park,BasingstokeComet, Reading Gate Retail Park,Acre Road, ReadingPC World, Bracknell Buildings,Westmead, FarnboroughTadleyTesco Extra, NewburyACE Electrical Stores, Kings Road,FleetAldershot Town CentreArgos, Newbury Retail Park,NewburyArgos, Old Basingstoke Mall, TheBasingstoke Centre

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 2 1.3% 0 .0%

0 .0% 1 .7% 1 .9%

0 .0% 2 1.3% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .9%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .9%

1 1.2% 0 .0% 0 .0%

1 1.2% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.2% 0 .0% 0 .0%

0 .0% 1 .7% 0 .0%

0 .0% 1 .7% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .7% 0 .0%

0 .0% 0 .0% 1 .9%

1 1.2% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Bennets, Farnborough Road,FarnhamBracknellComet, Farnborough Gate RetailPark, FarnbouroughCurrys, London Road, NewburyLondonReading Warehouses, New Road,TadleyRelative Purchased ItemAlresfordArgos, Crockhamwell Road,WoodleyArgos, Wellington Centre, AldershotAsda, Purbrook Way, HavantBasingstoke Retail WarehousesCostco, Oak Way, ReadingCurrys, Moorside Road, WinchesterDixons, Farnborough Road,FarnboroughFarnboroughJohn Lewis, Holmers Farm Way,Cressex Centre, High WycombeJohn Lewis, Oxford Street, LondonJohn Lewis, West Quay ShoppingCentre, SouthamptonLion Retail Park, WokingSainsbury's, Bath Road, Calcot,ReadingSainsbury's, Draymans Way, AltonSainsbury's, Hatch Warren,Basingstoke

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .7% 0 .0%

0 .0% 0 .0% 1 .9%

0 .0% 0 .0% 0 .0%

Sinclair Young, Wote Street,BasingstokeSony, Viables Industrial Estate, JaysClose, BasingstokeStaples, Winchester Road,BasingstokeStreet Town CentreTesco, Pinchington Lane, NewburyWhitchurch

Other

Num %4

Num %5

Num %6

Zone

.

.



Q17. Where do you do most of your household's shopping for hardware, DIY goods, decorating supplies and garden products?

995 100.0% 462 100.0% 79 100.0% 38 100.0%

137 13.8% 111 24.0% 2 2.5% 1 2.6%

128 12.9% 51 11.0% 15 19.0% 5 13.2%

118 11.9% 94 20.3% 1 1.3% 6 15.8%

108 10.9% 95 20.6% 1 1.3% 2 5.3%

63 6.3% 17 3.7% 27 34.2% 0 .0%

30 3.0% 6 1.3% 0 .0% 0 .0%

28 2.8% 4 .9% 0 .0% 0 .0%

18 1.8% 0 .0% 1 1.3% 14 36.8%

12 1.2% 1 .2% 9 11.4% 1 2.6%

12 1.2% 5 1.1% 0 .0% 0 .0%

7 .7% 7 1.5% 0 .0% 0 .0%

5 .5% 1 .2% 0 .0% 0 .0%

4 .4% 1 .2% 2 2.5% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.5% 0 .0%

2 .2% 0 .0% 0 .0% 1 2.6%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%


B&Q, Winchester Road, BasingstokeDon't purchase these itemsBasingstoke Town Centre


Newbury Town Centre


Reading Town Centre / The OracleWinchester City CentreAndover Town Centre



Camberley Town CentreAndover Retail WarehousesGuildford Town Centre

Trade Warehouse, Houndmills, Basingstoke

Whitchurch District CentreCatalogue/Mail Order



Halfords, Winchester Road, Basingstoke

Overton District Centre


Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

27 2.7% 0 .0% 0 .0% 0 .0%

23 2.3% 0 .0% 0 .0% 1 2.6%

21 2.1% 1 .2% 0 .0% 0 .0%

18 1.8% 0 .0% 0 .0% 0 .0%

18 1.8% 0 .0% 0 .0% 0 .0%

17 1.7% 0 .0% 0 .0% 0 .0%

16 1.6% 4 .9% 0 .0% 0 .0%

15 1.5% 0 .0% 0 .0% 0 .0%

13 1.3% 10 2.2% 2 2.5% 0 .0%

13 1.3% 12 2.6% 0 .0% 0 .0%

11 1.1% 4 .9% 2 2.5% 0 .0%

9 .9% 8 1.7% 0 .0% 0 .0%

9 .9% 3 .6% 5 6.3% 0 .0%

7 .7% 0 .0% 0 .0% 0 .0%

7 .7% 0 .0% 0 .0% 0 .0%

6 .6% 0 .0% 0 .0% 0 .0%

5 .5% 0 .0% 4 5.1% 1 2.6%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 1 .2% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 2 .4% 2 2.5% 0 .0%

3 .3% 0 .0% 1 1.3% 0 .0%

Southampton Retail WarehousesB&Q, Invincible Road, FarnboroughAlton Town CentreB&Q, Farnborough Gate Retail ParkFarnborough Gate Retail Park,FarnboroughFleetFarmboroughB&Q, Acre Business Park, Acre Road,ReadingFocus, Mill Lane, AltonHomebase, Newbury Retail Park,Pinchington Lane, NewburyTadley Town CentreB&Q, London Road, NewburyBrighton Hill Retail Park,BasingstokeNewbury Retail Park, PinchingtonLane, NewburyB&Q, Farnborough, Imperial Park,Wills Way, BristolFarnham Town CentreRedfields Garden Centre, EwshotLane, Church Crookham, FleetHomebase, Enham Arch Retail Park,Newbury Road, AndoverAltonHomebase, Pincents Kiln, CalcotWilkinsons, Castle Square, The MallsShopping Centre, BasingstokeWyevale Garden Centre, SalisburyRoad, AndoverB&Q, Russell Street, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




3 .3% 3 .6% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 2 5.3%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 2 5.3%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Conkers Garden Centre, LondonRoad, BasingstokeHomebase, Easton Lane, WinchesterHomebase, Farnham Retail Park,Guildford Road, FarnhamAldershot Town CentreAlresfordFocus, Reading Retail Park, OxfordRoad, ReadingOakhanger, BordonWokinghamWC Baker & Son, Fleet Road, Fleet

Alton Home Hardware, High Street,AltonAvenue Nurseries, Avenue Road,LashamB&Q, Bath RoadBagshot Town CentreBradfieldBuilders Merchant (Wholesaler),AlresfordDoobies Garden Centre, Hyde EndRoad, ShinfieldFocus, Park Farm Industrial Estate,Frimley Road, CamberleyGarden Centres, FarnhamHas an account with a local builderHomebase, near CamberleyHomebase, SandhurstJohn Lewis, Broad Street, ReadingKings, Mulford Hill, TadleyKingsclere

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Local Iron Monger, CoronationSquareLocal stores, OdihamMetsteadNewbury Retail WarehousesOld BasingPangbourneSainsburys, Bath Road, Calcot,ReadingSelf employed GardenerTadley DIY, Bishopswood Road,TadleyTrade Depot, Houndmills IndustrialEstate, BasingstokeTravis Perkins, Albion Place, HartleyWintney, HookWC Baker & Son, Fleet Road, FleetWhitchurchWickes, Enham Arches Retail Park,Newbury Road, AndoverWickes, Invincible Road,FarnboroughWillkinsons, The Forest Centre,BordonWinchester Road, BasingstokeVaries

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




101 100.0% 184 100.0% 131 100.0%

5 5.0% 16 8.7% 2 1.5%

17 16.8% 21 11.4% 19 14.5%

7 6.9% 10 5.4% 0 .0%

1 1.0% 6 3.3% 3 2.3%

0 .0% 0 .0% 19 14.5%

0 .0% 2 1.1% 22 16.8%

0 .0% 1 .5% 23 17.6%

3 3.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 7 5.3%

0 .0% 0 .0% 0 .0%

0 .0% 4 2.2% 0 .0%

0 .0% 0 .0% 1 .8%

4 4.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%


B&Q, Winchester Road, BasingstokeDon't purchase these itemsBasingstoke Town Centre


Newbury Town Centre


Reading Town Centre / The OracleWinchester City CentreAndover Town Centre



Camberley Town CentreAndover Retail WarehousesGuildford Town Centre


Whitchurch District CentreCatalogue/Mail Order






Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

2 2.0% 25 13.6% 0 .0%

22 21.8% 0 .0% 0 .0%

2 2.0% 18 9.8% 0 .0%

1 1.0% 17 9.2% 0 .0%

0 .0% 18 9.8% 0 .0%

2 2.0% 15 8.2% 0 .0%

0 .0% 1 .5% 11 8.4%

15 14.9% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 5 3.8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 7 3.8% 0 .0%

4 4.0% 3 1.6% 0 .0%

0 .0% 6 3.3% 0 .0%

0 .0% 0 .0% 0 .0%

4 4.0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

Southampton Retail WarehousesB&Q, Invincible Road, FarnboroughAlton Town CentreB&Q, Farnborough Gate Retail ParkFarnborough Gate Retail Park,FarnboroughFleetFarmboroughB&Q, Acre Business Park, Acre Road,ReadingFocus, Mill Lane, AltonHomebase, Newbury Retail Park,Pinchington Lane, NewburyTadley Town CentreB&Q, London Road, NewburyBrighton Hill Retail Park,BasingstokeNewbury Retail Park, PinchingtonLane, NewburyB&Q, Farnborough, Imperial Park,Wills Way, BristolFarnham Town CentreRedfields Garden Centre, EwshotLane, Church Crookham, FleetHomebase, Enham Arch Retail Park,Newbury Road, AndoverAltonHomebase, Pincents Kiln, CalcotWilkinsons, Castle Square, The MallsShopping Centre, BasingstokeWyevale Garden Centre, SalisburyRoad, AndoverB&Q, Russell Street, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 2 1.1% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Conkers Garden Centre, LondonRoad, BasingstokeHomebase, Easton Lane, WinchesterHomebase, Farnham Retail Park,Guildford Road, FarnhamAldershot Town CentreAlresfordFocus, Reading Retail Park, OxfordRoad, ReadingOakhanger, BordonWokinghamWC Baker & Son, Fleet Road, Fleet

Alton Home Hardware, High Street,AltonAvenue Nurseries, Avenue Road,LashamB&Q, Bath RoadBagshot Town CentreBradfieldBuilders Merchant (Wholesaler),AlresfordDoobies Garden Centre, Hyde EndRoad, ShinfieldFocus, Park Farm Industrial Estate,Frimley Road, CamberleyGarden Centres, FarnhamHas an account with a local builderHomebase, near CamberleyHomebase, SandhurstJohn Lewis, Broad Street, ReadingKings, Mulford Hill, TadleyKingsclere

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Local Iron Monger, CoronationSquareLocal stores, OdihamMetsteadNewbury Retail WarehousesOld BasingPangbourneSainsburys, Bath Road, Calcot,ReadingSelf employed GardenerTadley DIY, Bishopswood Road,TadleyTrade Depot, Houndmills IndustrialEstate, BasingstokeTravis Perkins, Albion Place, HartleyWintney, HookWC Baker & Son, Fleet Road, FleetWhitchurchWickes, Enham Arches Retail Park,Newbury Road, AndoverWickes, Invincible Road,FarnboroughWillkinsons, The Forest Centre,BordonWinchester Road, BasingstokeVaries

Other

Num %4

Num %5

Num %6

Zone

.

.



Q18. Where do you do most of your household's shopping for chemist and medical goods, cosmetics and beauty products?

990 100.0% 458 100.0% 79 100.0% 38 100.0%

188 19.0% 171 37.3% 1 1.3% 3 7.9%

69 7.0% 25 5.5% 31 39.2% 0 .0%

61 6.2% 55 12.0% 0 .0% 0 .0%

44 4.4% 7 1.5% 0 .0% 0 .0%

36 3.6% 16 3.5% 2 2.5% 0 .0%

21 2.1% 0 .0% 3 3.8% 14 36.8%

17 1.7% 13 2.8% 0 .0% 0 .0%

15 1.5% 0 .0% 12 15.2% 1 2.6%

12 1.2% 1 .2% 11 13.9% 0 .0%

8 .8% 8 1.7% 0 .0% 0 .0%

7 .7% 1 .2% 2 2.5% 0 .0%

6 .6% 5 1.1% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.3% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%


Basingstoke Town CentreNewbury Town Centre

Boots, Chineham District Centre, Basingstoke

Reading Town Centre/ The OracleDon't purchase these itemsWinchester City Centre

Chemist / estate agents / bank / coffee shop / bookmakers /

Andover Town CentreWhitchurch District CentreOverton District CentreCatalogue/Mail Order

Superdrug, Chineham District Centre, Basingstoke



Andover Retail Warehouses


Guildford Town CentreSalisbury Town Centre


Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




59 6.0% 2 .4% 1 1.3% 2 5.3%

42 4.2% 0 .0% 0 .0% 0 .0%

26 2.6% 0 .0% 0 .0% 0 .0%

23 2.3% 21 4.6% 0 .0% 0 .0%

16 1.6% 0 .0% 0 .0% 0 .0%

14 1.4% 0 .0% 0 .0% 1 2.6%

12 1.2% 1 .2% 0 .0% 11 28.9%

12 1.2% 2 .4% 0 .0% 0 .0%

11 1.1% 11 2.4% 0 .0% 0 .0%

11 1.1% 11 2.4% 0 .0% 0 .0%

10 1.0% 10 2.2% 0 .0% 0 .0%

10 1.0% 0 .0% 1 1.3% 0 .0%

9 .9% 4 .9% 3 3.8% 0 .0%

7 .7% 0 .0% 0 .0% 0 .0%

7 .7% 2 .4% 3 3.8% 0 .0%

6 .6% 0 .0% 0 .0% 0 .0%

6 .6% 6 1.3% 0 .0% 0 .0%

6 .6% 6 1.3% 0 .0% 0 .0%

6 .6% 1 .2% 4 5.1% 0 .0%

6 .6% 6 1.3% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

5 .5% 5 1.1% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

Alton Town CentreFleet Town CentreFleetTadley Town CentreBoots, Fleet Road, FleetBoots, High Street, AltonAlresfordHook Town CentreSainsbury's, Hatch Warren,BasingstokeSainsbury's, Mulfords Hill, TadleyBoots, Old Basing Mall, BasingstokeThatcham Town CentreBoots, Newbury Retail Park,NewburyBoots, FleetSainsbury's, Hectors Way, NewburyBurghfield CommonLloyds, Guinea Court, Chineham,BasingstokeLloyds, Hatch Warren, BasingstokeNewbury Retail ParkTesco, Chineham District Centre,BasingstokeAldershot Town CentreBoots, The Oracle Centre, ReadingBrighton Hill Retail Park,BasingstokeOdihamSuperdrug, The Hart Centre, FleetTheale

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 1 .2% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 1 .2% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 3 .7% 0 .0% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 2 .4% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 3 .7% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

Asda, Brighton Hill, BasingstokeBoots, The Hook Parade, StationRoad, HookBordonChineham Shopping CentreFarnborough Town CentreHatch WarrenLloyds, Essex Road, BasingstokeLocal Chemist, ReadingMorrisons, The Key, FleetPopleySainsbury's, Draymans Way, AltonTesco, Northbrook Street, NewburyDoctorHartley WintneyLloyds, Fleet Medical Centre, ChurchStreet, FleetLloyds, Kings Road, BasingstokeMortimerOakleyOld BasingOvertonSainsbury's, Bath Road, Calcot,ReadingSouthcoteAsda, Lower Earley, ReadingBoots, Bath Road, CalcotBrighton HillFarnham Town Centre

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Four Marks Pharmacy, WinchesterRoad, AltonKingsclereLloyds, Crowd Mead, Bath Road,ThatchamLloyds, High Street, HartneyWhitney, HookLloyds, Normandy Street, AltonMorrisons, Elvetham HeathMorrisons, Thornycroft IndustrialEstate, Worting Road, BasingstokeOakley Town CentreOverton Town CentreSpencers WoodSpencers Wood, Reading,WokinghamTesco, Station Road, HookVariesWokinghamBoots, Princes Mead, FarnboroughBoots, Chantry Centre, AndoverBoots, EastleighBoots, Hartley WintneyBoots, Priors Dean Road, WinchesterBoots, Thatcham Health Centre,Bath Road, ThatchamBradfieldBurghfieldCamp Hopsons, West Street,NewburyChippenham town centreCoronation Square, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Day Lewis Chemists, London Road,ReadingElphicks, West Street, FarnhamHartley Wintey HookHouse of Fraser, ReadingKempshott, BasingstokeLinkwayLloyds, High Street, ThealeLloyds, Newbury Street, Whitchurch,OvertonLloyds, Shakespeare Avenue,AndoverLloyds, West End Road, ReadingLondonMorland Surgery, New Road, TadleyMoss Pharmacy, Kings Road,BasingstokeNewburyOakridge Town CentreS L Pharmacy, Winchester Road,BasingstokeSainsbury's, Wallop DriveBasingstokeSainsbury's, Kings Street Lane,WinnershSarna Enterprises, Oakley Lane,OakleySavacentre, CalcotSouthhamSR Pharmacy, Kingsfurlong Centre,BasingstokeStains Road, Twickenham

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Superdrug, The Kennet Centre,NewburySuperdrug, St Martins Precinct,Church Street, Caversham, ReadingSutton ScotneyTesco, Church Street, Caversham


Waitrose, Northbrook Street,NewburyWaitrose, ThatchamWessex Pharmacies, Broad Street,AlresfordWilkinsons, Loddon Mall,BasingstokeWillkinsons, The Forest Centre,BordonWinall Town CentreWinklebury Way, BasingstokeYateley

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




101 100.0% 184 100.0% 130 100.0%

1 1.0% 12 6.5% 0 .0%

1 1.0% 1 .5% 11 8.5%

2 2.0% 4 2.2% 0 .0%

0 .0% 0 .0% 37 28.5%

6 5.9% 7 3.8% 5 3.8%

2 2.0% 1 .5% 1 .8%

1 1.0% 1 .5% 2 1.5%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

3 3.0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 4 2.2% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%


Basingstoke Town CentreNewbury Town Centre


Reading Town Centre/ The OracleDon't purchase these itemsWinchester City Centre

Chemist / estate agents / bank / coffee shop / bookmakers /

Andover Town CentreWhitchurch District CentreOverton District CentreCatalogue/Mail Order






Guildford Town CentreSalisbury Town Centre


Num %4

Num %5

Num %6

Zone

(cont.)

.




54 53.5% 0 .0% 0 .0%

0 .0% 42 22.8% 0 .0%

0 .0% 26 14.1% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 16 8.7% 0 .0%

13 12.9% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 10 5.4% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 9 6.9%

0 .0% 0 .0% 2 1.5%

0 .0% 7 3.8% 0 .0%

1 1.0% 0 .0% 1 .8%

0 .0% 0 .0% 6 4.6%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

1 1.0% 4 2.2% 0 .0%

0 .0% 0 .0% 5 3.8%

0 .0% 0 .0% 0 .0%

0 .0% 5 2.7% 0 .0%

0 .0% 5 2.7% 0 .0%

0 .0% 0 .0% 5 3.8%

Alton Town CentreFleet Town CentreFleetTadley Town CentreBoots, Fleet Road, FleetBoots, High Street, AltonAlresfordHook Town CentreSainsbury's, Hatch Warren,BasingstokeSainsbury's, Mulfords Hill, TadleyBoots, Old Basing Mall, BasingstokeThatcham Town CentreBoots, Newbury Retail Park,NewburyBoots, FleetSainsbury's, Hectors Way, NewburyBurghfield CommonLloyds, Guinea Court, Chineham,BasingstokeLloyds, Hatch Warren, BasingstokeNewbury Retail ParkTesco, Chineham District Centre,BasingstokeAldershot Town CentreBoots, The Oracle Centre, ReadingBrighton Hill Retail Park,BasingstokeOdihamSuperdrug, The Hart Centre, FleetTheale

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 3 1.6% 0 .0%

4 4.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 4 2.2% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 4 2.2% 0 .0%

0 .0% 0 .0% 0 .0%

3 3.0% 1 .5% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 2 1.5%

0 .0% 3 1.6% 0 .0%

0 .0% 3 1.6% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 3 2.3%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

Asda, Brighton Hill, BasingstokeBoots, The Hook Parade, StationRoad, HookBordonChineham Shopping CentreFarnborough Town CentreHatch WarrenLloyds, Essex Road, BasingstokeLocal Chemist, ReadingMorrisons, The Key, FleetPopleySainsbury's, Draymans Way, AltonTesco, Northbrook Street, NewburyDoctorHartley WintneyLloyds, Fleet Medical Centre, ChurchStreet, FleetLloyds, Kings Road, BasingstokeMortimerOakleyOld BasingOvertonSainsbury's, Bath Road, Calcot,ReadingSouthcoteAsda, Lower Earley, ReadingBoots, Bath Road, CalcotBrighton HillFarnham Town Centre

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 1 .8%

0 .0% 2 1.1% 0 .0%

2 2.0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 2 1.5%

0 .0% 2 1.1% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Four Marks Pharmacy, WinchesterRoad, AltonKingsclereLloyds, Crowd Mead, Bath Road,ThatchamLloyds, High Street, HartneyWhitney, HookLloyds, Normandy Street, AltonMorrisons, Elvetham HeathMorrisons, Thornycroft IndustrialEstate, Worting Road, BasingstokeOakley Town CentreOverton Town CentreSpencers WoodSpencers Wood, Reading,WokinghamTesco, Station Road, HookVariesWokinghamBoots, Princes Mead, FarnboroughBoots, Chantry Centre, AndoverBoots, EastleighBoots, Hartley WintneyBoots, Priors Dean Road, WinchesterBoots, Thatcham Health Centre,Bath Road, ThatchamBradfieldBurghfieldCamp Hopsons, West Street,NewburyChippenham town centreCoronation Square, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

Day Lewis Chemists, London Road,ReadingElphicks, West Street, FarnhamHartley Wintey HookHouse of Fraser, ReadingKempshott, BasingstokeLinkwayLloyds, High Street, ThealeLloyds, Newbury Street, Whitchurch,OvertonLloyds, Shakespeare Avenue,AndoverLloyds, West End Road, ReadingLondonMorland Surgery, New Road, TadleyMoss Pharmacy, Kings Road,BasingstokeNewburyOakridge Town CentreS L Pharmacy, Winchester Road,BasingstokeSainsbury's, Wallop DriveBasingstokeSainsbury's, Kings Street Lane,WinnershSarna Enterprises, Oakley Lane,OakleySavacentre, CalcotSouthhamSR Pharmacy, Kingsfurlong Centre,BasingstokeStains Road, Twickenham

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Superdrug, The Kennet Centre,NewburySuperdrug, St Martins Precinct,Church Street, Caversham, ReadingSutton ScotneyTesco, Church Street, Caversham


Waitrose, Northbrook Street,NewburyWaitrose, ThatchamWessex Pharmacies, Broad Street,AlresfordWilkinsons, Loddon Mall,BasingstokeWillkinsons, The Forest Centre,BordonWinall Town CentreWinklebury Way, BasingstokeYateley

Other

Num %4

Num %5

Num %6

Zone

.

.



Q19. Where do you do most of your household's shopping for books, jewellery and watches, china, glassware and kitchen utensils, recreational and luxury goods?

930 100.0% 436 100.0% 74 100.0% 36 100.0%

301 32.4% 243 55.7% 3 4.1% 3 8.3%

234 25.2% 105 24.1% 17 23.0% 12 33.3%

81 8.7% 18 4.1% 4 5.4% 0 .0%

55 5.9% 17 3.9% 24 32.4% 0 .0%

18 1.9% 0 .0% 1 1.4% 13 36.1%

17 1.8% 2 .5% 13 17.6% 0 .0%

14 1.5% 1 .2% 0 .0% 0 .0%

13 1.4% 6 1.4% 0 .0% 1 2.8%

12 1.3% 1 .2% 0 .0% 0 .0%

8 .9% 6 1.4% 0 .0% 0 .0%

5 .5% 2 .5% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 0 .0%

4 .4% 2 .5% 0 .0% 2 5.6%

2 .2% 2 .5% 0 .0% 0 .0%

2 .2% 0 .0% 2 2.7% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%


Basingstoke Town CentreDon't purchase these itemsReading Town Centre / The OracleNewbury Town CentreWinchester City CentreAndover Town CentreGuildford Town CentreCatalogue/Mail OrderCamberley Town Centre



Charity shop / takeaways / newsagent / estate agent / video



Whitchurch District CentreAndover Retail Warehouses


JJB Sports, Brighton Hill Retail Park, Basingstoke


Mothercare World, Hatch Warren (adjacent to Sainsburys), Bas


Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%


Southampton Retail Warehouses

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




41 4.4% 1 .2% 0 .0% 0 .0%

27 2.9% 0 .0% 0 .0% 2 5.6%

13 1.4% 6 1.4% 1 1.4% 0 .0%

6 .6% 1 .2% 1 1.4% 0 .0%

5 .5% 0 .0% 0 .0% 0 .0%

4 .4% 1 .2% 1 1.4% 1 2.8%

4 .4% 2 .5% 1 1.4% 0 .0%

3 .3% 0 .0% 2 2.7% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .5% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.4% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.8%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Fleet Town CentreAlton Town CentreVariesJohn Lewis, Broad Street, ReadingAltonAbroadLondon West EndAirportFarnham Town CentreAldershot Town CentreArgos, Newbury Retail Park,Pinchington Lane, NewburyBrighton Hill Retail Park,BasingstokeFarnborough Town CentreNewbury Retail ParkSainsbury's, Bath Road, CalcotWaterstones, Wesley Walk,BasingstokeWokingAlresfordArgos, Farnham Town CentreArgos, Hatch Warren Retail Park,Wallop Drive, BasingstokeAsda, Lower Earley, ReadingBicester, OxfordshireBorders, Newbury Retail ParkCarboot salesCavershamCoronation Square, Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 0 .0% 1 1.4% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.8%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Debenhams, Church Street,BasingstokeDevonDunelm Mill, Cranmer Close,Tilehurst, ReadingDunelm Mill, Pincents Kiln, CalcotEastleighJohn Lewis, Oxford Street, LondonJohn Lewis, West Quay ShoppingCentre, SouthamptonKingston Town CentreLibraryLibrary, TadleyMarks & Spencer, High Street,CamberleyMarks & Spencer, The Meadows,Marshall Road, SandhurstOxfam, Crockhamwell Road,ReadingReadingSainsbury's, Draymans Way, AltonTadley Town CentreTesco, Northbrook Street, NewburyThatcham town centreTumbridge WellsWH Smith, Old Basing Mall,BasingstokeWH Smith, Sonning Common,Reading

Other

Num %


Num %1

Num %2

Num %3

Zone

(cont.)

.




89 100.0% 173 100.0% 122 100.0%

20 22.5% 30 17.3% 2 1.6%

22 24.7% 47 27.2% 31 25.4%

0 .0% 9 5.2% 50 41.0%

0 .0% 0 .0% 14 11.5%

4 4.5% 0 .0% 0 .0%

1 1.1% 0 .0% 1 .8%

2 2.2% 11 6.4% 0 .0%

4 4.5% 2 1.2% 0 .0%

0 .0% 11 6.4% 0 .0%

0 .0% 1 .6% 1 .8%

0 .0% 1 .6% 2 1.6%

2 2.2% 0 .0% 2 1.6%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%


Basingstoke Town CentreDon't purchase these itemsReading Town Centre / The OracleNewbury Town CentreWinchester City CentreAndover Town CentreGuildford Town CentreCatalogue/Mail OrderCamberley Town Centre



Charity shop / takeaways / newsagent / estate agent / video



Whitchurch District CentreAndover Retail Warehouses




Mothercare World, Hatch Warren (adjacent to Sainsburys), Bas


Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%



Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 40 23.1% 0 .0%

24 27.0% 0 .0% 1 .8%

0 .0% 6 3.5% 0 .0%

0 .0% 2 1.2% 2 1.6%

5 5.6% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .6% 0 .0%

0 .0% 1 .6% 0 .0%

1 1.1% 2 1.2% 0 .0%

1 1.1% 1 .6% 0 .0%

0 .0% 0 .0% 2 1.6%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.2% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 2 1.6%

0 .0% 1 .6% 0 .0%

1 1.1% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.1% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

Fleet Town CentreAlton Town CentreVariesJohn Lewis, Broad Street, ReadingAltonAbroadLondon West EndAirportFarnham Town CentreAldershot Town CentreArgos, Newbury Retail Park,Pinchington Lane, NewburyBrighton Hill Retail Park,BasingstokeFarnborough Town CentreNewbury Retail ParkSainsbury's, Bath Road, CalcotWaterstones, Wesley Walk,BasingstokeWokingAlresfordArgos, Farnham Town CentreArgos, Hatch Warren Retail Park,Wallop Drive, BasingstokeAsda, Lower Earley, ReadingBicester, OxfordshireBorders, Newbury Retail ParkCarboot salesCavershamCoronation Square, Reading

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .6% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

1 1.1% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

Debenhams, Church Street,BasingstokeDevonDunelm Mill, Cranmer Close,Tilehurst, ReadingDunelm Mill, Pincents Kiln, CalcotEastleighJohn Lewis, Oxford Street, LondonJohn Lewis, West Quay ShoppingCentre, SouthamptonKingston Town CentreLibraryLibrary, TadleyMarks & Spencer, High Street,CamberleyMarks & Spencer, The Meadows,Marshall Road, SandhurstOxfam, Crockhamwell Road,ReadingReadingSainsbury's, Draymans Way, AltonTadley Town CentreTesco, Northbrook Street, NewburyThatcham town centreTumbridge WellsWH Smith, Old Basing Mall,BasingstokeWH Smith, Sonning Common,Reading

Other

Num %4

Num %5

Num %6

Zone

.

.



Q20a. Do you choose to shop outside of the borough for any non-food items mentioned?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

274 27.4% 119 25.6% 22 27.5% 11 28.9% 34 33.3% 60 32.6%

606 60.5% 282 60.8% 50 62.5% 24 63.2% 55 53.9% 102 55.4%

121 12.1% 63 13.6% 8 10.0% 3 7.9% 13 12.7% 22 12.0%

Base: All respondentsYesNoSometimes


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

Q20a. Do you choose to shop outside of the borough for any non-food items mentioned?

133 100.0%

28 21.1%

93 69.9%

12 9.0%

Base: All respondentsYesNoSometimes

Num %6

Zone

.

.



Q20b. Why do you choose to shop outside the borough?

395 100.0% 182 100.0% 30 100.0% 14 100.0%

10 2.5% 0 .0% 0 .0% 0 .0%

4 1.0% 2 1.1% 0 .0% 0 .0%

54 13.7% 25 13.7% 5 16.7% 2 14.3%

22 5.6% 11 6.0% 2 6.7% 1 7.1%

7 1.8% 3 1.6% 0 .0% 1 7.1%

5 1.3% 4 2.2% 1 3.3% 0 .0%

194 49.1% 88 48.4% 13 43.3% 9 64.3%

28 7.1% 12 6.6% 1 3.3% 1 7.1%

14 3.5% 5 2.7% 0 .0% 0 .0%

Base: Those shopping outside the borough

Better transport linksEasier to park

Preferred retailers not in the borough

Cheaper stores outside the borough

Dislike the shops in the boroughDislike the borough areaBetter range of shopsConvenient to homeConvenient to work

Num %

Base: Those shopping outsidethe borough

Num %1

Num %2

Num %3

Zone

(cont.)

.




44 11.1% 27 14.8% 3 10.0% 1 7.1%

12 3.0% 7 3.8% 2 6.7% 0 .0%

11 2.8% 5 2.7% 1 3.3% 0 .0%

7 1.8% 3 1.6% 1 3.3% 1 7.1%

5 1.3% 2 1.1% 1 3.3% 0 .0%

4 1.0% 2 1.1% 0 .0% 0 .0%

3 .8% 1 .5% 0 .0% 0 .0%

3 .8% 1 .5% 0 .0% 0 .0%

2 .5% 1 .5% 1 3.3% 0 .0%

2 .5% 0 .0% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0%

1 .3% 1 .5% 0 .0% 0 .0%

1 .3% 1 .5% 0 .0% 0 .0%

1 .3% 1 .5% 0 .0% 0 .0%

1 .3% 0 .0% 0 .0% 0 .0%

1 .3% 1 .5% 0 .0% 0 .0%

1 .3% 1 .5% 0 .0% 0 .0%

Day out/ change of sceneryFriends/ family live thereConvenient to other activitiesGoes with friend/ relativeVarietyBetter quality of goodsAvailabilityShopping for special items i.e.wedding presents etcPassing throughTo go Christmas shoppingFamiliar with Southampton TownCentreHolidayMarketNice atmosphereServices nearbyVisit local garden centresDon't know/varies

Other

Num %

Base: Those shopping outsidethe borough

Num %1

Num %2

Num %3

Zone

(cont.)

.




47 100.0% 82 100.0% 40 100.0%

3 6.4% 1 1.2% 6 15.0%

0 .0% 2 2.4% 0 .0%

8 17.0% 12 14.6% 2 5.0%

1 2.1% 5 6.1% 2 5.0%

2 4.3% 1 1.2% 0 .0%

0 .0% 0 .0% 0 .0%

27 57.4% 45 54.9% 12 30.0%

2 4.3% 6 7.3% 6 15.0%

2 4.3% 3 3.7% 4 10.0%

Base: Those shopping outside the borough

Better transport linksEasier to park



Dislike the shops in the boroughDislike the borough areaBetter range of shopsConvenient to homeConvenient to work

Num %4

Num %5

Num %6

Zone

(cont.)

.




3 6.4% 6 7.3% 4 10.0%

1 2.1% 1 1.2% 1 2.5%

1 2.1% 1 1.2% 3 7.5%

0 .0% 2 2.4% 0 .0%

0 .0% 1 1.2% 1 2.5%

0 .0% 2 2.4% 0 .0%

0 .0% 2 2.4% 0 .0%

0 .0% 0 .0% 2 5.0%

0 .0% 0 .0% 0 .0%

1 2.1% 1 1.2% 0 .0%

1 2.1% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 1.2% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

Day out/ change of sceneryFriends/ family live thereConvenient to other activitiesGoes with friend/ relativeVarietyBetter quality of goodsAvailabilityShopping for special items i.e.wedding presents etcPassing throughTo go Christmas shoppingFamiliar with Southampton TownCentreHolidayMarketNice atmosphereServices nearbyVisit local garden centresDon't know/varies

Other

Num %4

Num %5

Num %6

Zone

.

.



Q21. When you do your household's non-food shopping, how do you usually travel?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

662 66.1% 283 61.0% 53 66.3% 24 63.2%

168 16.8% 84 18.1% 19 23.8% 7 18.4%

89 8.9% 49 10.6% 5 6.3% 4 10.5%

41 4.1% 23 5.0% 1 1.3% 2 5.3%

26 2.6% 16 3.4% 1 1.3% 0 .0%

4 .4% 2 .4% 0 .0% 0 .0%

4 .4% 3 .6% 0 .0% 0 .0%

3 .3% 2 .4% 0 .0% 1 2.6%

2 .2% 1 .2% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

Base: All respondentsCar / Van (as driver)Car / Van (as passenger)Bus/CoachWalkTrain/TubeBicycleDon't travel / goods deliveredDon't know / variesTaxi

Electric buggyMobility scooter

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.



Q21. When you do your household's non-food shopping, how do you usually travel?

102 100.0% 184 100.0% 133 100.0%

71 69.6% 143 77.7% 88 66.2%

14 13.7% 19 10.3% 25 18.8%

9 8.8% 5 2.7% 17 12.8%

4 3.9% 8 4.3% 3 2.3%

2 2.0% 7 3.8% 0 .0%

0 .0% 2 1.1% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

Base: All respondentsCar / Van (as driver)Car / Van (as passenger)Bus/CoachWalkTrain/TubeBicycleDon't travel / goods deliveredDon't know / variesTaxi

Electric buggyMobility scooter

Other

Num %4

Num %5

Num %6

Zone

.

Q22. Is there a public transport service (bus/train) available to your non-food shopping destinations?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

705 70.4% 351 75.6% 57 71.3% 24 63.2% 68 66.7% 119 64.7%

166 16.6% 65 14.0% 12 15.0% 10 26.3% 20 19.6% 29 15.8%

76 7.6% 22 4.7% 7 8.8% 3 7.9% 11 10.8% 22 12.0%

54 5.4% 26 5.6% 4 5.0% 1 2.6% 3 2.9% 14 7.6%

Base: All respondentsYesNoSomeDon't know


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.



Q22. Is there a public transport service (bus/train) available to your non-food shopping destinations?

133 100.0%

86 64.7%

30 22.6%

11 8.3%

6 4.5%

Base: All respondentsYesNoSomeDon't know

Num %6

Zone

.

.



Q23. What do you like about Basingstoke town centre for shopping, leisure/ evening activities or services?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

37 3.7% 15 3.2% 4 5.0% 0 .0%

89 8.9% 35 7.5% 8 10.0% 2 5.3%

4 .4% 3 .6% 0 .0% 0 .0%

12 1.2% 6 1.3% 0 .0% 2 5.3%

59 5.9% 37 8.0% 3 3.8% 1 2.6%

58 5.8% 25 5.4% 3 3.8% 2 5.3%

15 1.5% 10 2.2% 1 1.3% 1 2.6%

12 1.2% 6 1.3% 2 2.5% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

4 .4% 3 .6% 0 .0% 0 .0%

9 .9% 6 1.3% 0 .0% 0 .0%

7 .7% 2 .4% 0 .0% 1 2.6%

27 2.7% 20 4.3% 0 .0% 1 2.6%

5 .5% 3 .6% 0 .0% 0 .0%

46 4.6% 19 4.1% 1 1.3% 1 2.6%

17 1.7% 5 1.1% 0 .0% 0 .0%

11 1.1% 2 .4% 2 2.5% 0 .0%

55 5.5% 38 8.2% 1 1.3% 0 .0%

6 .6% 5 1.1% 0 .0% 0 .0%

5 .5% 3 .6% 0 .0% 0 .0%

3 .3% 1 .2% 1 1.3% 0 .0%

0 .0% 0 .0% 0 .0% 0 .0%

17 1.7% 10 2.2% 0 .0% 0 .0%

58 5.8% 28 6.0% 5 6.3% 4 10.5%

9 .9% 6 1.3% 0 .0% 0 .0%

19 1.9% 14 3.0% 0 .0% 1 2.6%

11 1.1% 7 1.5% 0 .0% 0 .0%

Base: All respondentsGood food shopsGood non-food shopsGood market

Good range of financial/personal service

Good cafés/restaurants/public houses

Particular shops/servicesAttractive architecture/buildings

Attractive shop fronts/shopping streets

Floral displays/natural featuresHistoric buildingsTourist attractionsTraffic free pedestrian areasClean streetsWell maintained streetsEasy to park the carLow cost of car parkingGood public transportEasy to get to from homeEasy to get to from workGood safety/securityIndependent shops

.Good customer serviceAtmosphereCompactFriendlyIt is localIt is not too big


Num %1

Num %2

Num %3

Zone

(cont.)

.




5 .5% 2 .4% 0 .0% 0 .0%

4 .4% 2 .4% 0 .0% 0 .0%

5 .5% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

104 10.4% 66 14.2% 6 7.5% 2 5.3%

55 5.5% 42 9.1% 1 1.3% 1 2.6%

412 41.2% 155 33.4% 42 52.5% 22 57.9%

It is not busyIt is quaintIt is smallThe eventsIt has everything I needIt is close to homeNothing/very little


Num %1

Num %2

Num %3

Zone

(cont.)

.




30 3.0% 14 3.0% 6 7.5% 1 2.6%

18 1.8% 9 1.9% 1 1.3% 0 .0%

15 1.5% 5 1.1% 2 2.5% 0 .0%

11 1.1% 1 .2% 4 5.0% 1 2.6%

7 .7% 4 .9% 0 .0% 0 .0%

7 .7% 2 .4% 0 .0% 0 .0%

5 .5% 0 .0% 0 .0% 1 2.6%

5 .5% 4 .9% 0 .0% 0 .0%

5 .5% 3 .6% 0 .0% 0 .0%

4 .4% 1 .2% 0 .0% 0 .0%

3 .3% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

CinemaUndercover shopping areaChoice/ variety of shopsDon't visit Basingstoke TownCentreGood leisure facilitiesGood theatreChange of sceneryGood entertainment facilitiesModernConvenientLike the layoutFamiliarity/ know whereeverything isNever been thereBus stops thereConvenient opening hoursEverything is close to the stationFilm clubsGood baby changing facilitiesGood disabled accessGood out-of-town shoppingGood precinctGood sports centreNear countryNew Marks & SpencerPleasantPractical and cheapPreference for areaToo hard to get to

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




102 100.0% 184 100.0% 133 100.0%

5 4.9% 8 4.3% 5 3.8%

15 14.7% 21 11.4% 8 6.0%

1 1.0% 0 .0% 0 .0%

1 1.0% 2 1.1% 1 .8%

3 2.9% 14 7.6% 1 .8%

11 10.8% 14 7.6% 3 2.3%

2 2.0% 1 .5% 0 .0%

1 1.0% 1 .5% 2 1.5%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

1 1.0% 2 1.1% 0 .0%

1 1.0% 3 1.6% 0 .0%

1 1.0% 5 2.7% 0 .0%

0 .0% 2 1.1% 0 .0%

4 3.9% 14 7.6% 7 5.3%

1 1.0% 3 1.6% 8 6.0%

2 2.0% 3 1.6% 2 1.5%

4 3.9% 7 3.8% 5 3.8%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 5 3.8%

4 3.9% 12 6.5% 5 3.8%

0 .0% 1 .5% 2 1.5%

1 1.0% 2 1.1% 1 .8%

2 2.0% 1 .5% 1 .8%

Base: All respondentsGood food shopsGood non-food shopsGood market

Good range of financial/personal service


Particular shops/servicesAttractive architecture/buildings


Floral displays/natural featuresHistoric buildingsTourist attractionsTraffic free pedestrian areasClean streetsWell maintained streetsEasy to park the carLow cost of car parkingGood public transportEasy to get to from homeEasy to get to from workGood safety/securityIndependent shops

.Good customer serviceAtmosphereCompactFriendlyIt is localIt is not too big

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 3 1.6% 0 .0%

1 1.0% 1 .5% 0 .0%

0 .0% 3 1.6% 0 .0%

0 .0% 0 .0% 0 .0%

11 10.8% 13 7.1% 6 4.5%

3 2.9% 8 4.3% 0 .0%

45 44.1% 70 38.0% 78 58.6%

It is not busyIt is quaintIt is smallThe eventsIt has everything I needIt is close to homeNothing/very little

Num %4

Num %5

Num %6

Zone

(cont.)

.




1 1.0% 8 4.3% 0 .0%

3 2.9% 3 1.6% 2 1.5%

3 2.9% 4 2.2% 1 .8%

0 .0% 1 .5% 4 3.0%

0 .0% 1 .5% 2 1.5%

1 1.0% 2 1.1% 2 1.5%

0 .0% 1 .5% 3 2.3%

0 .0% 1 .5% 0 .0%

1 1.0% 1 .5% 0 .0%

0 .0% 2 1.1% 1 .8%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 2 1.5%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

CinemaUndercover shopping areaChoice/ variety of shopsDon't visit Basingstoke TownCentreGood leisure facilitiesGood theatreChange of sceneryGood entertainment facilitiesModernConvenientLike the layoutFamiliarity/ know whereeverything isNever been thereBus stops thereConvenient opening hoursEverything is close to the stationFilm clubsGood baby changing facilitiesGood disabled accessGood out-of-town shoppingGood precinctGood sports centreNear countryNew Marks & SpencerPleasantPractical and cheapPreference for areaToo hard to get to

Other

Num %4

Num %5

Num %6

Zone

.



Q24. What improvements, if any, would make you visit Basingstoke town centre more often and improve your day out experience?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

40 4.0% 14 3.0% 2 2.5% 1 2.6%

42 4.2% 15 3.2% 2 2.5% 2 5.3%

28 2.8% 12 2.6% 2 2.5% 2 5.3%

55 5.5% 40 8.6% 2 2.5% 2 5.3%

1 .1% 1 .2% 0 .0% 0 .0%

13 1.3% 9 1.9% 0 .0% 0 .0%

19 1.9% 16 3.4% 0 .0% 0 .0%

5 .5% 2 .4% 0 .0% 1 2.6%

4 .4% 2 .4% 0 .0% 2 5.3%

3 .3% 0 .0% 1 1.3% 0 .0%

8 .8% 3 .6% 0 .0% 0 .0%

6 .6% 3 .6% 0 .0% 0 .0%

7 .7% 5 1.1% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

7 .7% 0 .0% 1 1.3% 2 5.3%

1 .1% 1 .2% 0 .0% 0 .0%

24 2.4% 19 4.1% 1 1.3% 1 2.6%

6 .6% 3 .6% 0 .0% 0 .0%

13 1.3% 10 2.2% 0 .0% 1 2.6%

39 3.9% 29 6.3% 0 .0% 1 2.6%

23 2.3% 16 3.4% 0 .0% 0 .0%

8 .8% 8 1.7% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

Base: All respondentsMore/better parkingLower car park chargesBetter public transportMore/better shops

More/better financial/personal services

More/better cafés/restaurants/public houses

Particular shop/shopsMore traffic free pedestrian streetsFewer traffic free pedestrian streetsCleaner streets

More/better leisure/entertainment/cultural activities

More/better seats/floral displaysBetter disabled access

Shops/services open later in the evenings

More shops/services open on Sundays

Better signpostingBetter customer serviceBetter facilities for elderlyBetter facilities for younger peopleGeneral clothes shopsDepartment storeIndividual storesLadies clothes store

.Children's clothes storesA better market


Num %1

Num %2

Num %3

Zone

(cont.)

.




2 .2% 1 .2% 1 1.3% 0 .0%

7 .7% 4 .9% 1 1.3% 0 .0%

17 1.7% 14 3.0% 0 .0% 0 .0%

18 1.8% 11 2.4% 1 1.3% 0 .0%

5 .5% 4 .9% 0 .0% 0 .0%

5 .5% 4 .9% 0 .0% 0 .0%

654 65.3% 262 56.5% 65 81.3% 28 73.7%

A bypassLess trafficMore varietyGeneral re-developments/tidy upLess empty shopsMusic shops fashion boutiquesNo improvements


Num %1

Num %2

Num %3

Zone

(cont.)

.




12 1.2% 9 1.9% 0 .0% 0 .0%

7 .7% 2 .4% 1 1.3% 1 2.6%

6 .6% 6 1.3% 0 .0% 0 .0%

5 .5% 2 .4% 1 1.3% 0 .0%

3 .3% 2 .4% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

A John Lewis storeEasier road accessMore undercover shoppingMore police presenceA marketFewer clothes shopsLess busyMore furniture shopsBetter atmosphereBetter road between Alton andBasingstokeBetter road layout/ easier roadaccessBigger food storesBring back the old shopsEverything closer togetherFewer roundaboutsLess expensive shopsMore green areasUnattractive environmentSlippery floors in precinctA MorrisonsBetter bus stopBetter choice of restaurants forchildrenBetter night lifeBetter quality of goodsBetter selection of computer storesCar park height limit is toorestrictiveCheaper petrol

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

Creche facilitiesEasier to navigate the parking areaFewer mobile phone shopsFewer roadworksFree parkingIf was more convenient to homeLess busy/ crowdedLess drunkenness/ young peopledrinkingLower shop rentalMore choice of arts and crafts typeshopsMore features, e.g a water featureMore non-food shopsMore outdoor shopsMore public toiletsMore stores for older peopleNeed a new cinemaPrefer the retail parks to the towncentre

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




102 100.0% 184 100.0% 133 100.0%

3 2.9% 13 7.1% 7 5.3%

3 2.9% 17 9.2% 3 2.3%

2 2.0% 7 3.8% 3 2.3%

3 2.9% 6 3.3% 2 1.5%

0 .0% 0 .0% 0 .0%

1 1.0% 2 1.1% 1 .8%

0 .0% 2 1.1% 1 .8%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

1 1.0% 2 1.1% 2 1.5%

1 1.0% 1 .5% 1 .8%

2 2.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

2 2.0% 1 .5% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 3 1.6% 0 .0%

1 1.0% 2 1.1% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 9 4.9% 0 .0%

4 3.9% 3 1.6% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%









Better signpostingBetter customer serviceBetter facilities for elderlyBetter facilities for younger peopleGeneral clothes shopsDepartment storeIndividual storesLadies clothes store

.Children's clothes storesA better market

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

2 2.0% 1 .5% 0 .0%

0 .0% 5 2.7% 1 .8%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

75 73.5% 114 62.0% 110 82.7%

A bypassLess trafficMore varietyGeneral re-developments/tidy upLess empty shopsMusic shops fashion boutiquesNo improvements

Num %4

Num %5

Num %6

Zone

(cont.)

.




1 1.0% 2 1.1% 0 .0%

1 1.0% 1 .5% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 1 .5% 0 .0%

A John Lewis storeEasier road accessMore undercover shoppingMore police presenceA marketFewer clothes shopsLess busyMore furniture shopsBetter atmosphereBetter road between Alton andBasingstokeBetter road layout/ easier roadaccessBigger food storesBring back the old shopsEverything closer togetherFewer roundaboutsLess expensive shopsMore green areasUnattractive environmentSlippery floors in precinctA MorrisonsBetter bus stopBetter choice of restaurants forchildrenBetter night lifeBetter quality of goodsBetter selection of computer storesCar park height limit is toorestrictiveCheaper petrol

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

Creche facilitiesEasier to navigate the parking areaFewer mobile phone shopsFewer roadworksFree parkingIf was more convenient to homeLess busy/ crowdedLess drunkenness/ young peopledrinkingLower shop rentalMore choice of arts and crafts typeshopsMore features, e.g a water featureMore non-food shopsMore outdoor shopsMore public toiletsMore stores for older peopleNeed a new cinemaPrefer the retail parks to the towncentre

Other

Num %4

Num %5

Num %6

Zone

.

.



Q25a. How often do you visit the Top of the Town area of Basingstoke (includes Winchester Street, London Street, Wote Street, Cross Street and Market Place)?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

50 5.0% 44 9.5% 0 .0% 0 .0% 0 .0% 6 3.3%

82 8.2% 72 15.5% 1 1.3% 2 5.3% 1 1.0% 4 2.2%

48 4.8% 39 8.4% 1 1.3% 1 2.6% 4 3.9% 2 1.1%

19 1.9% 12 2.6% 1 1.3% 0 .0% 2 2.0% 3 1.6%

128 12.8% 89 19.2% 8 10.0% 1 2.6% 5 4.9% 16 8.7%

262 26.2% 118 25.4% 21 26.3% 11 28.9% 32 31.4% 53 28.8%

32 3.2% 10 2.2% 4 5.0% 1 2.6% 8 7.8% 7 3.8%

380 38.0% 80 17.2% 44 55.0% 22 57.9% 50 49.0% 93 50.5%

Base: All respondentsMore than once a weekOnce a weekOnce a fortnightOnce every 3 weeksOnce a monthLess oftenVariesNever


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

Q25a. How often do you visit the Top of the Town area of Basingstoke (includes Winchester Street, London Street, Wote Street, Cross Street and Market Place)?

133 100.0%

0 .0%

2 1.5%

1 .8%

1 .8%

9 6.8%

27 20.3%

2 1.5%

91 68.4%


Num %6

Zone

.

.



Q25b. What is your main purpose in visiting the Top of the Town area of Basingstoke?

621 100.0% 384 100.0% 36 100.0% 16 100.0% 52 100.0%

203 32.7% 106 27.6% 13 36.1% 7 43.8% 24 46.2%

56 9.0% 38 9.9% 5 13.9% 1 6.3% 2 3.8%

23 3.7% 11 2.9% 1 2.8% 1 6.3% 6 11.5%

19 3.1% 5 1.3% 5 13.9% 2 12.5% 2 3.8%

18 2.9% 1 .3% 5 13.9% 2 12.5% 3 5.8%

Base: Those visiting Top of the Town

Non-food shoppingEating/Drinking outFood shoppingGoing to the theatreGoing to the cinema

Num %

Base: Those visiting Top of theTown

Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




90 14.5% 84 21.9% 0 .0% 0 .0% 0 .0%

55 8.9% 49 12.8% 1 2.8% 0 .0% 2 3.8%

26 4.2% 6 1.6% 4 11.1% 1 6.3% 3 5.8%

11 1.8% 7 1.8% 1 2.8% 0 .0% 1 1.9%

9 1.4% 9 2.3% 0 .0% 0 .0% 0 .0%

9 1.4% 8 2.1% 0 .0% 0 .0% 0 .0%

9 1.4% 3 .8% 0 .0% 0 .0% 0 .0%

8 1.3% 1 .3% 0 .0% 1 6.3% 1 1.9%

8 1.3% 8 2.1% 0 .0% 0 .0% 0 .0%

7 1.1% 3 .8% 0 .0% 0 .0% 1 1.9%

7 1.1% 5 1.3% 0 .0% 0 .0% 1 1.9%

6 1.0% 6 1.6% 0 .0% 0 .0% 0 .0%

5 .8% 1 .3% 0 .0% 0 .0% 0 .0%

5 .8% 4 1.0% 0 .0% 0 .0% 1 1.9%

3 .5% 3 .8% 0 .0% 0 .0% 0 .0%

3 .5% 2 .5% 0 .0% 0 .0% 0 .0%

3 .5% 2 .5% 0 .0% 1 6.3% 0 .0%

3 .5% 1 .3% 0 .0% 0 .0% 1 1.9%

2 .3% 1 .3% 0 .0% 0 .0% 0 .0%

2 .3% 2 .5% 0 .0% 0 .0% 0 .0%

2 .3% 1 .3% 0 .0% 0 .0% 0 .0%

2 .3% 1 .3% 0 .0% 0 .0% 0 .0%

2 .3% 2 .5% 0 .0% 0 .0% 0 .0%

2 .3% 1 .3% 0 .0% 0 .0% 0 .0%

2 .3% 0 .0% 0 .0% 0 .0% 1 1.9%

2 .3% 2 .5% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

BankPost officeBrowsingDay outMarketPost Office and BankVisiting friends/relativesPassing throughVisit BankCar parkingVariesVisiting hairdressers,dentists, opticians, etcChange of sceneryWorkFinancial servicesLeisureMarketMuseumCathedralCouncil servicesEntertainmentFor diversityHealth and Fitness ClubJob relatedSocial activitiesSports centreArtCar Park

Other

Num %


Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 1 1.9%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 1 1.9%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 1 2.8% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 1 1.9%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 1 .3% 0 .0% 0 .0% 0 .0%

1 .2% 0 .0% 0 .0% 0 .0% 0 .0%

CovenientFoot ClincGo to the solicitors or visitthe theatreGoing to the drycleanersLaunderetteMcDonaldsParkingParking / Public HousePost Office, Bank and tovisit the MuseumRestaurantSpecial occasionTake daughter to workTaking child to pre-schoolTrain ticketsUse the farmers marketVisits swimming centrewith childrenWatch football in a pub

Other

Num %


Num %1

Num %2

Num %3

Num %4

Zone

(cont.)

.




91 100.0% 42 100.0%

36 39.6% 17 40.5%

7 7.7% 3 7.1%

3 3.3% 1 2.4%

3 3.3% 2 4.8%

4 4.4% 3 7.1%

Base: Those visiting Top of the Town

Non-food shoppingEating/Drinking outFood shoppingGoing to the theatreGoing to the cinema

Num %5

Num %6

Zone

(cont.)

.




6 6.6% 0 .0%

3 3.3% 0 .0%

10 11.0% 2 4.8%

1 1.1% 1 2.4%

0 .0% 0 .0%

1 1.1% 0 .0%

2 2.2% 4 9.5%

3 3.3% 2 4.8%

0 .0% 0 .0%

2 2.2% 1 2.4%

1 1.1% 0 .0%

0 .0% 0 .0%

2 2.2% 2 4.8%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.4%

0 .0% 0 .0%

1 1.1% 0 .0%

1 1.1% 0 .0%

0 .0% 0 .0%

1 1.1% 0 .0%

0 .0% 1 2.4%

0 .0% 0 .0%

0 .0% 1 2.4%

1 1.1% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

BankPost officeBrowsingDay outMarketPost Office and BankVisiting friends/relativesPassing throughVisit BankCar parkingVariesVisiting hairdressers,dentists, opticians, etcChange of sceneryWorkFinancial servicesLeisureMarketMuseumCathedralCouncil servicesEntertainmentFor diversityHealth and Fitness ClubJob relatedSocial activitiesSports centreArtCar Park

Other

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

1 1.1% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 1 2.4%

0 .0% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

1 1.1% 0 .0%

0 .0% 0 .0%

0 .0% 0 .0%

1 1.1% 0 .0%

CovenientFoot ClincGo to the solicitors or visitthe theatreGoing to the drycleanersLaunderetteMcDonaldsParkingParking / Public HousePost Office, Bank and tovisit the MuseumRestaurantSpecial occasionTake daughter to workTaking child to pre-schoolTrain ticketsUse the farmers marketVisits swimming centrewith childrenWatch football in a pub

Other

Num %5

Num %6

Zone

.

Q26. Would you agree with proposals to improve this area to act as the cultural focus of the town?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

572 57.1% 320 69.0% 31 38.8% 20 52.6% 50 49.0% 107 58.2%

Base: All respondentsYes


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.




110 11.0% 55 11.9% 10 12.5% 2 5.3% 11 10.8% 21 11.4%

319 31.9% 89 19.2% 39 48.8% 16 42.1% 41 40.2% 56 30.4%

NoDon't know


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.




133 100.0%

44 33.1%

Base: All respondentsYes

Num %6

Zone

(cont.)

.




11 8.3%

78 58.6%

NoDon't know

Num %6

Zone

.

Q27. How often do you visit the Mall areas of Basingstoke?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

75 7.5% 67 14.4% 0 .0% 0 .0% 2 2.0% 6 3.3%

148 14.8% 126 27.2% 0 .0% 1 2.6% 5 4.9% 12 6.5%

91 9.1% 61 13.1% 4 5.0% 3 7.9% 6 5.9% 15 8.2%

21 2.1% 10 2.2% 1 1.3% 1 2.6% 2 2.0% 6 3.3%

138 13.8% 69 14.9% 9 11.3% 4 10.5% 18 17.6% 29 15.8%

245 24.5% 76 16.4% 24 30.0% 14 36.8% 34 33.3% 59 32.1%

28 2.8% 7 1.5% 5 6.3% 1 2.6% 3 2.9% 9 4.9%

255 25.5% 48 10.3% 37 46.3% 14 36.8% 32 31.4% 48 26.1%



Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)

.




133 100.0%

0 .0%

4 3.0%

2 1.5%

1 .8%

9 6.8%

38 28.6%

3 2.3%

76 57.1%


Num %6

Zone

.

.



Q28. What would encourage you to visit this area of the town centre more regularly ?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

21 2.1% 8 1.7% 2 2.5% 1 2.6%

21 2.1% 7 1.5% 2 2.5% 0 .0%

14 1.4% 2 .4% 2 2.5% 2 5.3%

65 6.5% 42 9.1% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

8 .8% 6 1.3% 0 .0% 0 .0%

18 1.8% 13 2.8% 0 .0% 0 .0%

4 .4% 2 .4% 0 .0% 0 .0%

2 .2% 0 .0% 1 1.3% 0 .0%

3 .3% 1 .2% 0 .0% 0 .0%

11 1.1% 3 .6% 3 3.8% 1 2.6%

7 .7% 4 .9% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

2 .2% 0 .0% 0 .0% 1 2.6%

0 .0% 0 .0% 0 .0% 0 .0%

3 .3% 0 .0% 0 .0% 0 .0%

3 .3% 3 .6% 0 .0% 0 .0%

13 1.3% 11 2.4% 1 1.3% 0 .0%

3 .3% 0 .0% 0 .0% 1 2.6%

6 .6% 5 1.1% 1 1.3% 0 .0%

15 1.5% 9 1.9% 0 .0% 2 5.3%

15 1.5% 12 2.6% 0 .0% 1 2.6%

8 .8% 7 1.5% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0% 0 .0%








.More shops/services open onSundaysBetter signpostingBetter customer serviceBetter facilities for elderlyBetter facilities for younger peopleGeneral clothes shopsDepartment storeIndividual storesLadies clothes storeChildren's clothes stores

.A better market


Num %1

Num %2

Num %3

Zone

(cont.)

.




0 .0% 0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0% 0 .0%

7 .7% 3 .6% 1 1.3% 1 2.6%

17 1.7% 15 3.2% 0 .0% 0 .0%

7 .7% 4 .9% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

751 75.0% 324 69.8% 63 78.8% 31 81.6%

.A bypass

.Less trafficMore varietyGeneral re-developments/tidy upLess empty shopsMusic shops fashion boutiquesNothing


Num %1

Num %2

Num %3

Zone

(cont.)

.




7 .7% 4 .9% 1 1.3% 0 .0%

5 .5% 3 .6% 0 .0% 0 .0%

4 .4% 2 .4% 0 .0% 0 .0%

3 .3% 2 .4% 1 1.3% 0 .0%

3 .3% 2 .4% 1 1.3% 0 .0%

2 .2% 0 .0% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 1 .2% 1 1.3% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 1 .2% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

More moneyConnect outside shopping area toindoor area with coverJohn Lewis store

Better access to the car parkBetter shops for older generationCheaper fuelCheaper storesFree parkingLess crimeMake an indoor shopping areaMake more attractiveMore coffee shopsMore crafts shopsMore mobileMore offersMore public conveniencesMore stores for older peopleBetter amenitiesBetter quality of goodsBetter road between Alton andBasingstokeBetter staffBigger brandsCheaper petrolCovenient to homeDress shopsEasier to accessEntrance to the Mall needsimprovingFamily oriented events

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 1 1.3% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

If it were outdoorsImprove area round the stationLess cheap shopsLess congestionOne-way street systemMore access for disbaled peopleMore family oriented eventsMore features, e.g water featureMore for the elderly peopleMore marketsMore salesMore smaller shopsNightlife

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.




102 100.0% 184 100.0% 133 100.0%

0 .0% 8 4.3% 2 1.5%

0 .0% 10 5.4% 2 1.5%

2 2.0% 4 2.2% 2 1.5%

7 6.9% 11 6.0% 4 3.0%

1 1.0% 0 .0% 0 .0%

1 1.0% 0 .0% 1 .8%

1 1.0% 3 1.6% 1 .8%

0 .0% 1 .5% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

1 1.0% 3 1.6% 0 .0%

2 2.0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

2 2.0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 3 1.6% 1 .8%

1 1.0% 1 .5% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%








.More shops/services open onSundaysBetter signpostingBetter customer serviceBetter facilities for elderlyBetter facilities for younger peopleGeneral clothes shopsDepartment storeIndividual storesLadies clothes storeChildren's clothes stores

.A better market

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 1 .5% 1 .8%

1 1.0% 2 1.1% 0 .0%

0 .0% 0 .0% 0 .0%

82 80.4% 138 75.0% 113 85.0%

.A bypass

.Less trafficMore varietyGeneral re-developments/tidy upLess empty shopsMusic shops fashion boutiquesNothing

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 1 .5% 1 .8%

1 1.0% 1 .5% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

More moneyConnect outside shopping area toindoor area with coverJohn Lewis store

Better access to the car parkBetter shops for older generationCheaper fuelCheaper storesFree parkingLess crimeMake an indoor shopping areaMake more attractiveMore coffee shopsMore crafts shopsMore mobileMore offersMore public conveniencesMore stores for older peopleBetter amenitiesBetter quality of goodsBetter road between Alton andBasingstokeBetter staffBigger brandsCheaper petrolCovenient to homeDress shopsEasier to accessEntrance to the Mall needsimprovingFamily oriented events

Other

Num %4

Num %5

Num %6

Zone

(cont.)

.




0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

If it were outdoorsImprove area round the stationLess cheap shopsLess congestionOne-way street systemMore access for disbaled peopleMore family oriented eventsMore features, e.g water featureMore for the elderly peopleMore marketsMore salesMore smaller shopsNightlife

Other

Num %4

Num %5

Num %6

Zone

.

Q29. How often do you visit Basingstoke town centre for FOOD SHOPPING?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

37 3.7% 35 7.5% 0 .0% 0 .0% 1 1.0% 1 .5%

61 6.1% 55 11.9% 1 1.3% 1 2.6% 1 1.0% 3 1.6%

26 2.6% 21 4.5% 1 1.3% 0 .0% 2 2.0% 2 1.1%

72 7.2% 41 8.8% 4 5.0% 4 10.5% 9 8.8% 7 3.8%

17 1.7% 15 3.2% 1 1.3% 0 .0% 0 .0% 0 .0%

14 1.4% 8 1.7% 1 1.3% 1 2.6% 0 .0% 1 .5%

19 1.9% 10 2.2% 2 2.5% 1 2.6% 1 1.0% 3 1.6%

737 73.6% 271 58.4% 67 83.8% 30 78.9% 86 84.3% 164 89.1%

18 1.8% 8 1.7% 3 3.8% 1 2.6% 2 2.0% 3 1.6%

Base: All respondentsMore than once a weekOnce a weekOnce a fortnightOnce a monthOnce every 3 monthsOnce every 6 monthOnce a yearNeverDon't know


Num %1

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Num %4

Num %5

Zone

(cont.)

.



Q29. How often do you visit Basingstoke town centre for FOOD SHOPPING?

133 100.0%

0 .0%

0 .0%

0 .0%

7 5.3%

1 .8%

3 2.3%

2 1.5%

119 89.5%

1 .8%


Num %6

Zone

.

Q29. How often do you visit Basingstoke town centre for an EVENING OUT TO EAT/ DRINK

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

13 1.3% 13 2.8% 0 .0% 0 .0% 0 .0% 0 .0%

37 3.7% 30 6.5% 0 .0% 2 5.3% 1 1.0% 4 2.2%

47 4.7% 30 6.5% 3 3.8% 2 5.3% 4 3.9% 6 3.3%

134 13.4% 78 16.8% 10 12.5% 3 7.9% 9 8.8% 26 14.1%

91 9.1% 52 11.2% 6 7.5% 4 10.5% 9 8.8% 16 8.7%

52 5.2% 27 5.8% 1 1.3% 2 5.3% 3 2.9% 13 7.1%

55 5.5% 23 5.0% 9 11.3% 2 5.3% 3 2.9% 14 7.6%

553 55.2% 203 43.8% 50 62.5% 23 60.5% 69 67.6% 100 54.3%

19 1.9% 8 1.7% 1 1.3% 0 .0% 4 3.9% 5 2.7%



Num %1

Num %2

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Zone

(cont.)

.



Q29. How often do you visit Basingstoke town centre for an EVENING OUT TO EAT/ DRINK

133 100.0%

0 .0%

0 .0%

2 1.5%

8 6.0%

4 3.0%

6 4.5%

4 3.0%

108 81.2%

1 .8%


Num %6

Zone

.

Q29. How often do you visit Basingstoke town centre to VISIT THE HAYMARKET THEATRE?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

4 .4% 3 .6% 0 .0% 0 .0% 0 .0% 1 .5%

2 .2% 2 .4% 0 .0% 0 .0% 0 .0% 0 .0%

3 .3% 2 .4% 0 .0% 0 .0% 1 1.0% 0 .0%

49 4.9% 24 5.2% 6 7.5% 2 5.3% 8 7.8% 5 2.7%

70 7.0% 50 10.8% 3 3.8% 1 2.6% 2 2.0% 10 5.4%

87 8.7% 58 12.5% 4 5.0% 4 10.5% 6 5.9% 11 6.0%

130 13.0% 68 14.7% 7 8.8% 2 5.3% 10 9.8% 31 16.8%

631 63.0% 245 52.8% 59 73.8% 29 76.3% 71 69.6% 120 65.2%

25 2.5% 12 2.6% 1 1.3% 0 .0% 4 3.9% 6 3.3%



Num %1

Num %2

Num %3

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Zone

(cont.)

.



Q29. How often do you visit Basingstoke town centre to VISIT THE HAYMARKET THEATRE?

133 100.0%

0 .0%

0 .0%

0 .0%

4 3.0%

4 3.0%

4 3.0%

12 9.0%

107 80.5%

2 1.5%


Num %6

Zone

.

Q29. How often do you visit Basingstoke town centre to VISIT THE VUE CINEMA?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

2 .2% 2 .4% 0 .0% 0 .0% 0 .0% 0 .0%

11 1.1% 9 1.9% 1 1.3% 0 .0% 0 .0% 1 .5%

26 2.6% 15 3.2% 1 1.3% 1 2.6% 1 1.0% 5 2.7%

93 9.3% 41 8.8% 7 8.8% 2 5.3% 12 11.8% 24 13.0%

131 13.1% 63 13.6% 14 17.5% 5 13.2% 12 11.8% 32 17.4%

71 7.1% 42 9.1% 5 6.3% 2 5.3% 5 4.9% 13 7.1%

78 7.8% 40 8.6% 6 7.5% 1 2.6% 9 8.8% 16 8.7%

567 56.6% 241 51.9% 45 56.3% 27 71.1% 60 58.8% 87 47.3%

22 2.2% 11 2.4% 1 1.3% 0 .0% 3 2.9% 6 3.3%



Num %1

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Num %5

Zone

(cont.)

.



Q29. How often do you visit Basingstoke town centre to VISIT THE VUE CINEMA?

133 100.0%

0 .0%

0 .0%

3 2.3%

7 5.3%

5 3.8%

4 3.0%

6 4.5%

107 80.5%

1 .8%


Num %6

Zone

.

Q29. How often do you visit Basingstoke town centre to VISIT MUSEUMS/ ART GALLERIES?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

3 .3% 3 .6% 0 .0% 0 .0% 0 .0% 0 .0%

2 .2% 2 .4% 0 .0% 0 .0% 0 .0% 0 .0%

33 3.3% 13 2.8% 3 3.8% 2 5.3% 6 5.9% 4 2.2%

19 1.9% 13 2.8% 0 .0% 0 .0% 3 2.9% 1 .5%

33 3.3% 20 4.3% 1 1.3% 1 2.6% 1 1.0% 6 3.3%

100 10.0% 56 12.1% 6 7.5% 4 10.5% 5 4.9% 19 10.3%

782 78.1% 340 73.3% 68 85.0% 30 78.9% 85 83.3% 148 80.4%

29 2.9% 17 3.7% 2 2.5% 1 2.6% 2 2.0% 6 3.3%

Base: All respondentsMore than once a weekOnce a weekOnce a monthOnce every 3 monthsOnce every 6 monthOnce a yearNeverDon't know


Num %1

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Zone

(cont.)

.



Q29. How often do you visit Basingstoke town centre to VISIT MUSEUMS/ ART GALLERIES?

133 100.0%

0 .0%

0 .0%

5 3.8%

2 1.5%

4 3.0%

10 7.5%

111 83.5%

1 .8%

Base: All respondentsMore than once a weekOnce a weekOnce a monthOnce every 3 monthsOnce every 6 monthOnce a yearNeverDon't know

Num %6

Zone

.

Q30. Employment status of chief wage earner?

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

434 43.4% 199 42.9% 26 32.5% 13 34.2%

421 42.1% 204 44.0% 37 46.3% 18 47.4%

72 7.2% 27 5.8% 9 11.3% 5 13.2%

34 3.4% 11 2.4% 4 5.0% 1 2.6%

17 1.7% 12 2.6% 2 2.5% 0 .0%

11 1.1% 5 1.1% 2 2.5% 0 .0%

4 .4% 4 .9% 0 .0% 0 .0%

4 .4% 0 .0% 0 .0% 1 2.6%

2 .2% 2 .4% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 0 .0%


Working full time (35 hours or more)

RetiredWorking part time (8-29 hours)RefusedUnemployedA housewife / husband

Working part time (less that 8 hours)

A studentLong term illnessCarerSemi-retired

Other


Num %1

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Zone

(cont.)

.



Q30. Employment status of chief wage earner?

102 100.0% 184 100.0% 133 100.0%

50 49.0% 80 43.5% 66 49.6%

35 34.3% 77 41.8% 50 37.6%

10 9.8% 14 7.6% 7 5.3%

6 5.9% 7 3.8% 5 3.8%

0 .0% 2 1.1% 1 .8%

1 1.0% 2 1.1% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 2 1.1% 1 .8%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 1 .8%

0 .0% 0 .0% 1 .8%



RetiredWorking part time (8-29 hours)RefusedUnemployedA housewife / husband


A studentLong term illnessCarerSemi-retired

Other

Num %4

Num %5

Num %6

Zone

.

Q32. SEG

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

314 31.4% 134 28.9% 25 31.3% 15 39.5% 31 30.4% 60 32.6%

282 28.2% 132 28.4% 19 23.8% 11 28.9% 27 26.5% 59 32.1%

200 20.0% 103 22.2% 11 13.8% 7 18.4% 18 17.6% 35 19.0%

118 11.8% 58 12.5% 17 21.3% 4 10.5% 12 11.8% 16 8.7%

87 8.7% 37 8.0% 8 10.0% 1 2.6% 14 13.7% 14 7.6%

Base: All respondentsA/BC1C2D/ERefused


Num %1

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Zone

(cont.)

.



Q32. SEG

133 100.0%

49 36.8%

34 25.6%

26 19.5%

11 8.3%

13 9.8%

Base: All respondentsA/BC1C2D/ERefused

Num %6

Zone

.

Q33. Age group of respondent

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

26 2.6% 11 2.4% 1 1.3% 1 2.6% 5 4.9% 6 3.3%

45 4.5% 21 4.5% 2 2.5% 0 .0% 5 4.9% 7 3.8%

150 15.0% 74 15.9% 13 16.3% 4 10.5% 16 15.7% 22 12.0%

155 15.5% 69 14.9% 9 11.3% 7 18.4% 19 18.6% 31 16.8%

223 22.3% 99 21.3% 21 26.3% 9 23.7% 22 21.6% 41 22.3%

368 36.8% 176 37.9% 32 40.0% 17 44.7% 28 27.5% 70 38.0%

34 3.4% 14 3.0% 2 2.5% 0 .0% 7 6.9% 7 3.8%

Base: All respondents18 - 24 years25 - 34 years35 - 44 years45 - 54 years55 - 64 years65 years or aboveRefused


Num %1

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Num %5

Zone

(cont.)

.



Q33. Age group of respondent

133 100.0%

2 1.5%

10 7.5%

21 15.8%

20 15.0%

31 23.3%

45 33.8%

4 3.0%

Base: All respondents18 - 24 years25 - 34 years35 - 44 years45 - 54 years55 - 64 years65 years or aboveRefused

Num %6

Zone

.

Q34. Number of adults (16+) in the household

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

259 25.9% 123 26.5% 23 28.8% 13 34.2% 26 25.5% 39 21.2%

515 51.4% 242 52.2% 40 50.0% 20 52.6% 47 46.1% 98 53.3%

125 12.5% 63 13.6% 8 10.0% 4 10.5% 12 11.8% 22 12.0%

43 4.3% 16 3.4% 2 2.5% 0 .0% 6 5.9% 12 6.5%

11 1.1% 4 .9% 1 1.3% 0 .0% 1 1.0% 4 2.2%

2 .2% 1 .2% 1 1.3% 0 .0% 0 .0% 0 .0%

46 4.6% 15 3.2% 5 6.3% 1 2.6% 10 9.8% 9 4.9%

Base: All respondents123456 or moreRefused


Num %1

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Num %5

Zone

(cont.)

.



Q34. Number of adults (16+) in the household

133 100.0%

35 26.3%

68 51.1%

16 12.0%

7 5.3%

1 .8%

0 .0%

6 4.5%

Base: All respondents123456 or moreRefused

Num %6

Zone

.

Q35. Number of children (15 and under) in the household

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

746 74.5% 354 76.3% 63 78.8% 32 84.2% 65 63.7% 137 74.5%

76 7.6% 30 6.5% 7 8.8% 4 10.5% 11 10.8% 12 6.5%

105 10.5% 48 10.3% 4 5.0% 1 2.6% 11 10.8% 23 12.5%

29 2.9% 14 3.0% 3 3.8% 0 .0% 5 4.9% 4 2.2%

45 4.5% 18 3.9% 3 3.8% 1 2.6% 10 9.8% 8 4.3%

Base: All respondentsNone123 or moreRefused


Num %1

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Zone

(cont.)

.



Q35. Number of children (15 and under) in the household

133 100.0%

95 71.4%

12 9.0%

18 13.5%

3 2.3%

5 3.8%


Num %6

Zone

.

Q36. How many cars does your household own or have the use of?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

97 9.7% 52 11.2% 10 12.5% 4 10.5% 8 7.8% 5 2.7%

382 38.2% 189 40.7% 33 41.3% 17 44.7% 39 38.2% 61 33.2%

363 36.3% 156 33.6% 28 35.0% 10 26.3% 33 32.4% 88 47.8%

116 11.6% 49 10.6% 6 7.5% 6 15.8% 14 13.7% 21 11.4%

43 4.3% 18 3.9% 3 3.8% 1 2.6% 8 7.8% 9 4.9%



Num %1

Num %2

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Num %4

Num %5

Zone

(cont.)

.




133 100.0%

18 13.5%

43 32.3%

48 36.1%

20 15.0%

4 3.0%


Num %6

Zone

.

Q37. Is there a bus stop within 5 minutes walk of your home?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

795 79.4% 386 83.2% 66 82.5% 32 84.2% 68 66.7% 140 76.1%

159 15.9% 58 12.5% 11 13.8% 5 13.2% 28 27.5% 32 17.4%

14 1.4% 4 .9% 0 .0% 0 .0% 2 2.0% 6 3.3%

33 3.3% 16 3.4% 3 3.8% 1 2.6% 4 3.9% 6 3.3%

Base: All respondentsYesNoDon't knowRefused


Num %1

Num %2

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Zone

(cont.)

.




133 100.0%

103 77.4%

25 18.8%

2 1.5%

3 2.3%

Base: All respondentsYesNoDon't knowRefused

Num %6

Zone

.

Q38. Tenure of property

1001 100.0% 464 100.0% 80 100.0% 38 100.0%

510 50.9% 242 52.2% 42 52.5% 21 55.3%

279 27.9% 127 27.4% 17 21.3% 7 18.4%

82 8.2% 45 9.7% 7 8.8% 3 7.9%

73 7.3% 31 6.7% 6 7.5% 2 5.3%

44 4.4% 16 3.4% 7 8.8% 3 7.9%

5 .5% 1 .2% 1 1.3% 0 .0%

4 .4% 1 .2% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

1 .1% 1 .2% 0 .0% 0 .0%

1 .1% 0 .0% 0 .0% 1 2.6%

1 .1% 0 .0% 0 .0% 0 .0%

Base: All respondentsOwned outrightOwned via a mortgageRented via a housing associationRefusedRented privately

Sheltered housingTied cottage, belongs to bossOwned by the ChurchOwned by the farmer they workforRented from councilRented from the Army

Other


Num %1

Num %2

Num %3

Zone

(cont.)

.



Q38. Tenure of property

102 100.0% 184 100.0% 133 100.0%

50 49.0% 94 51.1% 61 45.9%

31 30.4% 55 29.9% 42 31.6%

7 6.9% 12 6.5% 8 6.0%

11 10.8% 13 7.1% 10 7.5%

2 2.0% 7 3.8% 9 6.8%

0 .0% 1 .5% 2 1.5%

0 .0% 1 .5% 1 .8%

1 1.0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 0 .0% 0 .0%

0 .0% 1 .5% 0 .0%

Base: All respondentsOwned outrightOwned via a mortgageRented via a housing associationRefusedRented privately

Sheltered housingTied cottage, belongs to bossOwned by the ChurchOwned by the farmer they workforRented from councilRented from the Army

Other

Num %4

Num %5

Num %6

Zone

.

Q39. Would you be willing to be recontacted for future quality control purposes?

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

585 58.4% 272 58.6% 44 55.0% 20 52.6% 60 58.8% 119 64.7%

416 41.6% 192 41.4% 36 45.0% 18 47.4% 42 41.2% 65 35.3%

Base: All respondentsYesNo


Num %1

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Zone

(cont.)

.



Q39. Would you be willing to be recontacted for future quality control purposes?

133 100.0%

70 52.6%

63 47.4%

Base: All respondentsYesNo

Num %6

Zone

.

Q40. Gender of respondent

1001 100.0% 464 100.0% 80 100.0% 38 100.0% 102 100.0% 184 100.0%

305 30.5% 151 32.5% 19 23.8% 12 31.6% 25 24.5% 66 35.9%

696 69.5% 313 67.5% 61 76.3% 26 68.4% 77 75.5% 118 64.1%

Base: All respondentsMaleFemale


Num %1

Num %2

Num %3

Num %4

Num %5

Zone

(cont.)


133 100.0%

32 24.1%

101 75.9%

Base: All respondentsMaleFemale

Num %6

Zone

.



Telephone Introduction:

Good morning/ afternoon. My name is AgentName and I am calling from

an independent research agency 'R&M' in Cardiff. Firstly, can I assure you

that we are NOT a sales company; we're simply conducting a short

shopping survey in your area. Would you be kind enough to spare a few

minutes of your time?

F1 Are you the person responsible for the main food and grocery shopping in

your household?

If not ask for person who is. If not available please thank respondent, arrange

an appointment and close interview.

Yes

No If = 2, Prompt interviewee with message 'Please thank respondent and close interview'

F2. Can I just confirm that your postcode is S_Postcode ?

If INCORRECT, PLEASE TYPE UNDER 'OTHER (SPECIFY)'

Postcode is correct

Other (specify) If = , Prompt interviewee with message 'Please thank respondent and close interview'

To begin with, I would like to ask you some questions about your main

food shopping:

Q1. At which food store do you do most of your household’s main food

shopping?

If other, please specify the FOOD STORE NAME, ROAD/STREET NAME and

AREA. E.G. Asda, Hillfield Road, Hemel Hempstead

DO NOT READ OUT LIST. MARK ONE BOX ONLY.




Co-op, Giles Walk, Tadley







Morrisons, Elvetham Heath


Sainsburys Town Centre, Basingstoke


Sainsburys, Mulfords Hill, Tadley

Sainsburys, Newbury

Sainsburys. Draymans Way, Andover

Savacentre, Calcot

Somerfield, Bell Street, Whitchurch





Tesco Town Centre Basingstoke

Tesco, Andover


Tesco, High Street, Bordon

Tesco, Hook


Tesco, Newbury

Tesco, Whitchurch

Tesco, Winnall, Winchester

Waitrose, Broadway, Thatcham


Internet

Other (specify) If = 35, goto 'Q4'

Q2. When you do your household's main food shopping, how do you usually

travel?

PLEASE REMEMBER TO ASK "DRIVER" OR "PASSENGER", IF

RESPONDENT TRAVELS BY CAR.


Car / Van (as driver)

Car / van (as passenger)

Motorcycle/Moped

Bus/Coach

Train/Tube

Taxi

Walk

Bicycle

Don't know / varies

Don't travel / goods delivered

Other (specify)

Q3. Is there a public transport service available to your main food shopping

destination?


Yes

No

Don't know

Q4. Apart from Q1, are there any other stores that you regularly use for your

main food shopping?

DO NOT READ OUT. MARK ALL THAT APPLY. (35 maximum responses)
















Sainsburys, Newbury


Savacentre, Calcot







Tesco, Andover



Tesco, Hook


Tesco, Newbury

Tesco, Whitchurch




No other stores

Other (specify)

Q5. What are the three main reasons why you choose to use Q1 for most of your

main food shopping?

DO NOT READ OUT. MARK UP TO THREE RESPONSES. (3 maximum responses)

Convenient to home

Convenient to work

Easy to get to

Good bus service

Good/cheap parking

Range of goods available

Quality of goods

Lower prices

Better value for money

Preference for retailer

Has petrol station

Good/friendly staff


Habit/always used it

Good opening hours

Clean

Delivery service

Internet shopping available

Loyalty card

Good layout

Organic produce available

Not too big

Not too busy

Don't know

Other (specify)


DO NOT READ OUT. MARK ONE BOX ONLY.

More than once a week

Once a week

Once a fortnight

Once every 3 weeks

Once a month

Less often

Varies

Q7. While you were carrying out your last main food shop did you (or anyone

else with you) also carry out any of the following activities?

READ OUT. MARK ALL THAT APPLY.

IF VISITING OTHER TOWN CENTRES SPECIFY UNDER 'OTHER' E.G.

'Other town centre - Reading town centre) (5 maximum responses)



Go to the hair dressers, dry cleaners, or other service (none of the above)



Visit other town centres/district centres for non-food shopping (specify under

OTHER)


Other (specify)

Q8. How much do you normally spend on your food shopping on a weekly basis?


0 - 6.00

6.01 - 7.00

7.01 - 10.00

10.01 - 12.00

12.01 - 15.00

15.01 - 17.00

17.01 - 20.00

20.01 - 25.00

25.01 - 28.00

28.01 - 30.00

30.01 - 35.00

35.01 - 40.00

40.01 - 45.00

45.01 - 50.00

50.01 - 55.00

55.01 - 60.00

60.01 - 65.00

65.01 - 70.00

70.01 - 75.00

75.01 - 80.00

80.01 - 85.00

85.01 - 90.00

90.01 - 100.00

100.01 - 110.00

110.01 - 120.00

120.01 - 125.00

125.01 - 130.00

130.01 - 140.00

140.01 - 150.00

150.01 - 180.00

More that £180

Don't know/varies

Refused

Q9. Where do you do most of your household’s shopping for small scale ‘top-up’

food and convenience goods items (including newspapers, bread, milk and

tobacco products)?

If other, please specify the FOOD STORE NAME, ROAD/STREET NAME and

AREA. E.G. Asda, Hillfield Road, Hemel Hempstead

















Sainsburys, Newbury


Savacentre, Calcot







Tesco, Andover



Tesco, Hook


Tesco, Newbury

Tesco, Whitchurch




Internet

Other (specify) If = 35, do not ask 'Q10'



Yes

No If = 1, do not ask 'Q11a'



Aldermaston

Alton

Barton Stacey

Basingstoke

Bentworth

Bramley

Brimpton

Burghclere

Burghfield Common

Chineham

East Tisted

Eccinswell

Empshott

Finchampstead

Four Marks

Heckfield

Herriard

Highclere

Holybourne

Hook

Hurstbourne Priors

Hurstbourne Tarrant

Kingsclere

Laverstoke

Litchfield

Medstead

Micheldere

Middleton

Mortimer

Newnham

Newtown

North Waltham

North Warnborough

Oakley

Odiham

Old Basing

Pamber Heath

Preston Landover

Ramsdell

Selbourne

Serbourne St john

Sherfield upon Loddon

Silchester

St Mary Bourne

Stratfield Mortimer

Stratfield Saye

Sulhampstead

Swallowfield

Tadley

Theale

Upton Grey

Well

Whitchurch

Whitfield

Other (specify)




Once a week

Once a fortnight

Once every 3 weeks

Once a month

Less often

Varies

Now some questions about shopping for non-food items:

Q12. Where do you do most of your household’s shopping for clothes, footwear

and other fashion goods?

If OTHER or RESPONDENTS STATES A PARTICULAR A STORE, please

specify the NON-FOOD STORE, RETAIL PARK/ ROAD NAME AND AREA

If TOWN CENTRE, please specify the name of the town e.g. Cambridge City

Centre



Andover town centre


Basingstoke Town Centre



Brantano, Chineham District Centre, Basingstoke

Camberley town Centre

Guildford town centre



Johnsons, Chineham District Centre, Basingstoke



Newbury town centre



Oxford City Centre


QS (Clothes), Chineham District Centre, Basingstoke


Reading town centre / The Oracle







Internet

Don't purchase these items

Other (specify)

Q13. Where do you do most of your household’s shopping for furniture, carpets

and other floor coverings?




Centre




Andover town centre




Brewers Paints, Worting Road, Basingstoke




Design 64 (Flooring), Hatch Warren (adjacent to Sainsburys), Basingstoke





Howdens Kitchens, Worting Road, Basingstoke

Ikea – London / Bristol

MFI, Reading Road, Basingstoke

Newbury town centre


Oxford City Centre





Rosebys / Bensons For Beds, Hatch Warren Retail Park, Basingstoke




Tile Depot, Kingsclere Road, Basingstoke





Internet


Other (specify)

Q14. Where do you do most of your household’s shopping for textiles and soft

furnishings, including bedding?




Centre



Andover town centre




Cutting Edge Fabrics, Brighton Hill District Centre, Basingstoke




Newbury town centre


Oxford City Centre











Internet


Other (specify)

Q15. Where do you do most of your household’s shopping for appliances, such

as fridges, washing machines, kettles or hairdyers?




Centre



Andover town centre











Howdens Kitchens, Worting Road, Basingstoke


Maplin, Winchester Road, Basingstoke

Newbury town centre


Oxford City Centre














Internet


Other (specify)

Q16. Where do you do most of your household’s shopping for audio-visual

equipment, such as radio, TV, HiFi, telephones, photographic goods and

computer products?




Centre



Andover town centre




Blockbuster, Hatch Warren Retail Park, Basingstoke


Charity shop / takeaways / newsagent / estate agent / video and DVD shop, Brighton

Hill District Centre, Basingstoke







Newbury town centre


Oxford City Centre











Internet


Other (specify)

Q17. Where do you do most of your household’s shopping for hardware, DIY

goods, decorating supplies and garden products?




Centre



Andover town centre





Brewers Paints, Worting Road, Basingstoke








MFI, Reading Road, Basingstoke

Newbury town centre


Oxford City Centre








Tile Depot, Kingsclere Road, Basingstoke






Internet


Other (specify)

Q18. Where do you do most of your household’s shopping for chemist and

medical goods, cosmetics and other beauty products?




Centre



Andover town centre





Chemist / estate agents / bank / coffee shop / bookmakers / travel agent / charity

shop / library, Chineham District Centre, Basingstoke




Newbury town centre


Oxford City Centre











Internet


Other (specify)

Q19. Where do you do most of your household’s shopping for books; jewellery

and watches; china, glassware and kitchen utensils; recreational and luxury

goods?




Centre



Andover town centre




Blockbuster, Hatch Warren Retail Park, Basingstoke


Brantano, Chineham District Centre, Basingstoke



Charity shop / takeaways / newsagent / estate agent / video and DVD shop, Brighton

Hill District Centre, Basingstoke

Chemist / estate agents / bank / coffee shop / bookmakers / travel agent / charity

shop / library, Chineham District Centre, Basingstoke




Design 64 (Flooring), Hatch Warren (adjacent to Sainsburys), Basingstoke







Johnsons, Chineham District Centre, Basingstoke



Mothercare World, Hatch Warren (adjacent to Sainsburys), Basingstoke


Newbury town centre



Oxford City Centre


Pets at Home, Hatch Warren Retail Park, Basingstoke


QS (Clothes), Chineham District Centre, Basingstoke






Staples, Winchester Road, Basingstoke


Toys R Us, Brighton Hill Retail Park, Basingstoke




Internet


Other (specify)

Q20a. Do you choose to shop outside of the borough for any non-food items

mentioned?


Yes

No

Sometimes If = 2, do not ask 'Q20b'


DO NOT READ OUT LIST. MARK AS MANY AS APPLY. (10 maximum responses)

Better transport links

Easier to park



Dislike the shops in the borough

Dislike the borough area

Better range of shops

Convenient to home

Convenient to work

Other (specify)

Q21. When you do your household's non-food shopping, how do you usually

travel?

PLEASE REMEMBER TO ASK "DRIVER" OR "PASSENGER", IF

RESPONDENT TRAVELS BY CAR.


Car / Van (as driver)

Car / Van (as passenger)

Motorcycle/Moped

Bus/Coach

Train/Tube

Taxi

Walk

Bicycle

Don't know / varies

Don't travel / goods delivered

Other (specify)

Q22. Is there a public transport service (bus/train) available to your non-food

shopping destinations?


Yes

No

Some

Don't know

Now, I would like to ask you some questions about your leisure activities:

Q23. What do you like about Basingstoke town centre for shopping,

leisure/evening activities or services?


Good food shops

Good non-food shops

Good market

Good range of financial/personal services


Particular shops/services

Attractive architecture/buildings


Floral displays/natural features

Historic buildings

Tourist attractions

Traffic free pedestrian areas

Clean streets

Well maintained streets

East to park the car

Low cost of car parking

Good public transport

Easy to get to from home

Easy to get to from work

Good safety/security

Independent shops

Good customer service

Atmosphere

Everything is close together

Compact

Friendly

It is local

It is not too big

It is not busy

It is quaint

It is small

The events

It has everything I need

It is close to home

Nothing/very little

Other (specify)

Q24. What improvements, if any, would make you visit Basingstoke town centre

more often and improve your day out experience?


More/better parking

Lower car park charges

Better public transport

More/better shops



Particular shop/shops

More traffic free pedestrian streets

Fewer traffic free pedestrian streets

Cleaner streets


More/better seats/floral displays

Better disabled access



Better signposting

Better customer service

Better facilities for elderly

Better facilities for younger people

General clothes shops

Department store

Individual stores

Ladies clothes store

Men's clothes stores

Children's clothes stores

A better market

A bypass

Less traffic

More variety

General re-developments/tidy up

Less empty shops

Music shops fashion boutiques

No improvements

Other (specify)

Q25a. How often do you visit the Top of the Town area of Basingstoke (includes

Winchester Street, London Street, Wote Street, Church Street, Cross Street and

Market Place)?



Once a week

Once a fortnight

Once every 3 weeks

Once a month

Less often

Varies

Never If = 8, do not ask 'Q25b'

Q25b. What is your main purpose in visiting the Top of the Town area of

Basingstoke?


Food shopping

Non-food shopping

Eating/Drinking out

Going to the cinema

Going to the theatre

Other (specify)

Q26. Would you agree with proposals to improve this area to act as the cultural

focus of the town?


Yes

No

Don't know




Once a week

Once a fortnight

Once every 3 weeks

Once a month

Less often

Varies

Never

Q28. What would encourage you to visit this area of the town centre more

regularly?


More/better parking

Lower car park charges

Better public transport

More/better shops



Particular shop/shops

More traffic free pedestrian streets

Fewer traffic free pedestrian streets

Cleaner streets


More/better seats/floral displays

Better disabled access



Better signposting

Better customer service

Better facilities for elderly

Better facilities for younger people

General clothes shops

Department store

Individual stores

Ladies clothes store

Men's clothes stores

Children's clothes stores

A better market

A bypass

Less traffic

More variety

General re-developments/tidy up

Less empty shops

Music shops fashion boutiques

Nothing

Other (specify)

Q29. How often do you visit Basingstoke town centre for the following?

(Interviewer: read out each of the following aspects in the matrix and select only

one column per aspect).

More

than

once a

week

Once

a

week

Once

a

fortnig

ht

Once

a

month

Once

every

3

month

s

Once

every

6

month

Once

a year

Never Don't

know

Food shopping

Evening out to eat/drink

Visit the Haymarket

Theatre

Visit the Vue cinema

Visit museums/art

galleries

Demographics. Please READ OUT Statement:

Finally, I would like to ask you a few questions about yourself and your

household. These are for survey control purposes only and the results will

not be released identifying you by name.

Q30. Which of the following best describes the chief wage earner of your

household's current employment situation?

PLEASE READ OUT. MARK ONE BOX ONLY


Working part time (8-29 hours)


Unemployed

Retired

A housewife / husband

A student

Refused

Other (specify)

Q31. What is the occupation of the chief wage earner in your household?

IF RETIRED, ASK FOR PREVIOUS OCCUPATION

IF REFUSED, PLEASE TYPE IN 'REFUSED'

Q32. SEG

A/B

C1

C2

D/E

Refused

Q33. Which of the following age bands do you fall into?

READ OUT LIST. MARK ONE BOX ONLY.

18 - 24 years

25 - 34 years

35 - 44 years

45 - 54 years

55 - 64 years

65 years or above

Refused (DO NOT READ OUT)

Q34. How many adults (16+) live in your household?

DO NOT READ OUT LIST. MARK ONE BOX ONLY

1

2

3

4

5

6 or more

Refused

Q35. How many children (15 and under) live in your household?


None

1

2

3 or more

Refused


(include light vans, pickups and 4 wheel drive vehicles)

DO NOT READ OUT. MARK ONE BOX ONLY

None

1

2

3 or more

Refused



Yes

No

Don't know

Refused

Q38. Is your property:

READ OUT. MARK ONE BOX ONLY

Owned outright

Owned via a mortgage

Rented privately

Rented via a housing association

Refused

Other (specify)

Q39. Would you be willing to be recontacted for future quality control

purposes?

INTERVIEWER NOTE: This will involve an interviewer contacting you and

asking you a few brief questions to verify and monitor the quality of this call.

Yes

No


RECORD BY OBSERVATION

Male

Female

INTERVIEWERS PLEASE READ OUT TO ALL RESPONDENTS:

Thank you for participating in this survey. If you wish to check the credentials

of Research and Marketing Plus I can provide the telephone number for the

Market Research Society, who will be able to verify our company.

Would you like to take the number? 0500 39 69 99

Please check your work because once you move on you will not be able to return

to this record.

Checking (Return to start of survey)

Continue to end of survey If = 1, goto 'Intro'

Enter your initials to complete the survey

APPENDIX 3:

CONVENIENCE GOODS SHOPPING

- MARKET SHARE PATTERNS FOR MAIN FOOD & TOP-UP SHOPPING TRIPS -

BASINGSTOKE & DEANE BOROUGH COUNCIL2008 RETAIL STUDY

Convenience Goods Capacity Assessment

TABLE 1: CONVENIENCE GOODS MARKET SHARES (%): MAIN FOOD SHOPPING DESTINATIONS (1/2)

ZONES STORE ADDRESS ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6

BASINGSTOKE TOWN CENTRE:Sainsbury's Basingstoke Town Centre 5.8% 1.3% 2.7% 2.0% 0.6% 0.0%Tesco Metro Basingstoke Town Centre 1.3% 0.0% 0.0% 0.0% 0.6% 0.0%Iceland Basingstoke Town Centre 0.4% 1.3% 0.0% 0.0% 0.0% 0.0%Marks & Spencer Basingstoke Town Centre 0.2% 1.3% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Basingstoke Town CentreTOWN CENTRE - TOTAL: 7.8% 3.8% 2.7% 2.0% 1.1% 0.0%

CHINEHAM DISTRICT CENTRE:Tesco Chineham District Centre 20.0% 0.0% 0.0% 1.0% 0.0% 0.0%Other Convenience Stores Chineham District CentreSUB-TOTAL: 20.0% 0.0% 0.0% 1.0% 0.0% 0.0%

BRIGHTON HILL DISTRICT CENTRE:Asda Brighton Hill District Centre 9.8% 1.3% 0.0% 2.0% 1.1% 0.0%Other Convenience Stores Brighton Hill District CentreSUB-TOTAL: 9.8% 1.3% 0.0% 2.0% 1.1% 0.0%

WHITCHURCH DISTRICT CENTRE:Somerfield Whitchurch District Centre 0.4% 3.8% 0.0% 0.0% 0.0% 0.0%

SUB-TOTAL: 0.4% 3.8% 0.0% 0.0% 0.0% 0.0%

TADLEY DISTRICT CENTRE:Sainsbury's Tadley District Centre 9.3% 0.0% 0.0% 2.0% 0.0% 3.2%Other Convenience Stores Tadley District CentreSUB-TOTAL: 9.3% 0.0% 0.0% 2.0% 0.0% 3.2%

OVERTON DISTRICT CENTRE:Co-op Overton District Centre 0.4% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Overton District CentreSUB-TOTAL: 0.4% 0.0% 0.0% 0.0% 0.0% 0.0%

KINGSCLERE LOCAL CENTRE:Other Convenience Stores Kingsclere Local CentreSUB-TOTAL: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

OTHER LOCAL SHOPS / PARADESTesco Express Buckingham Parade, Kempshott 0.7% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9ELOther Convenience Stores PopleyCo-Op Kings Road, South HamOther Convenience Stores South HamOther Convenience Stores Old BasingOther Convenience Stores OakleyOther Convenience Stores in Basingstoke BoroughOTHER LOCAL SHOPS/ PARADES - TOTAL: 0.7% 0.0% 0.0% 0.0% 0.0% 0.0%

OUT-OF-CENTRE STORES IN BOROUGH:Morrisons Worting Road 17.1% 0.0% 0.0% 1.0% 1.7% 1.6%Sainsbury's Hatch Warren 16.7% 1.3% 8.1% 2.0% 1.7% 0.0%Sainsbury's Local 374 Worting Rd, Buckskin 0.7% 0.0% 0.0% 0.0% 0.0% 0.0%Somerfield Winklebury Way 1.3% 0.0% 0.0% 0.0% 0.6% 0.0%Lidl Churchill Way West 0.2% 0.0% 0.0% 1.0% 0.0% 0.8%Tesco Oakridge Road, RG21 5SG 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Kingsley Pk/Winchester St, Whitchurch 0.0% 1.3% 0.0% 0.0% 0.0% 0.0%Tesco Baughurst, Tadley 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%Co-Op 1-2 Giles Walk, Tadley 0.2% 0.0% 2.7% 0.0% 0.0% 0.0%OUT-OF-CENTRE STORES - TOTAL: 36.7% 2.5% 10.8% 4.0% 3.9% 2.4%

ALL STORES IN BASINGSTOKE & DEANE BOROUGH AREA: 85.1% 11.4% 13.5% 11.1% 6.1% 5.6%

OTHER CENTRES AND STORES ELSEWHERE:

Aldershot 0.0% 0.0% 0.0% 1.0% 13.3% 0.0%Alresford 0.0% 0.0% 10.8% 0.0% 0.0% 0.0%Alton 0.0% 0.0% 10.8% 61.6% 0.0% 0.0%Andover 0.0% 29.1% 8.1% 9.1% 1.1% 0.0%Bordon 0.0% 0.0% 0.0% 8.1% 0.0% 0.0%Camberley 0.4% 0.0% 0.0% 0.0% 5.5% 0.0%Elvetham Heath, Fleet 0.0% 0.0% 0.0% 0.0% 8.8% 0.0%Farnborough 0.0% 0.0% 0.0% 2.0% 3.9% 0.0%Farnham 0.7% 0.0% 0.0% 3.0% 3.3% 0.0%Fleet 0.4% 1.3% 0.0% 0.0% 37.0% 0.0%Hook 0.4% 0.0% 0.0% 1.0% 17.1% 0.0%Mortimer 0.0% 0.0% 0.0% 0.0% 0.0% 3.2%Newbury 8.9% 54.4% 0.0% 0.0% 0.6% 16.9%Reading 1.1% 0.0% 0.0% 0.0% 0.0% 59.7%Thatcham 1.3% 1.3% 0.0% 0.0% 0.0% 8.1%Winchester 0.4% 1.3% 51.4% 2.0% 0.0% 0.0%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 4.8%

ALL STORES OUTSIDE BASINGSTOKE & DEANE BOROUGH AREA: 13.8% 87.3% 81.1% 87.9% 90.6% 92.7%

All Other Shops and Stores 1.1% 1.3% 5.4% 1.0% 3.3% 1.6%

TOTAL MARKET SHARE: 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%Source: (1) Market shares derived from results of household telephone interview surveys for 'main food' and 'top-up' food shopping.

(2) Filtered out market shares for 'internet' and 'don't know/varies' categories.



TABLE 2: CONVENIENCE GOODS MARKET SHARES (%): TOP-UP FOOD SHOPPING DESTINATIONS (1/2)

ZONES STORE ADDRESS ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6

BASINGSTOKE TOWN CENTRE:

Sainsbury's Basingstoke Town Centre 4.8% 1.5% 3.4% 4.6% 0.0% 1.9%Tesco Metro Basingstoke Town Centre 1.9% 0.0% 0.0% 0.0% 0.7% 0.0%Iceland Basingstoke Town Centre 1.1% 0.0% 0.0% 0.0% 0.0% 0.0%Marks & Spencer Basingstoke Town Centre 1.1% 0.0% 0.0% 0.0% 1.3% 0.0%Other Convenience Stores Basingstoke Town Centre 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%TOWN CENTRE - TOTAL: 9.0% 1.5% 3.4% 4.6% 2.0% 1.9%

CHINEHAM DISTRICT CENTRE:Tesco Chineham District Centre 4.5% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Chineham District Centre 0.8% 0.0% 0.0% 0.0% 0.0% 1.0%SUB-TOTAL: 5.3% 0.0% 0.0% 0.0% 0.0% 1.0%

BRIGHTON HILL DISTRICT CENTRE:Asda Brighton Hill District Centre 7.7% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Brighton Hill District CentreSUB-TOTAL: 7.7% 0.0% 0.0% 0.0% 0.0% 0.0%

WHITCHURCH DISTRICT CENTRE:Somerfield Whitchurch District Centre 0.5% 17.9% 0.0% 0.0% 0.0% 0.0%

TOTAL MARKET SHARE: 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%Source: (1) Market shares derived from results of household telephone interview surveys for 'main food' and 'top-up' food shopping.

(2) Filtered out market shares for 'internet' and 'don't know/varies' categories.

Other Convenience Stores Whitchurch District Centre 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%SUB-TOTAL: 0.8% 17.9% 0.0% 0.0% 0.0% 0.0%

TADLEY DISTRICT CENTRE:Sainsbury's Tadley District Centre 6.9% 0.0% 3.4% 2.3% 0.0% 3.9%Other Convenience Stores Tadley District Centre 1.6% 0.0% 0.0% 0.0% 0.0% 0.0%SUB-TOTAL: 8.5% 0.0% 3.4% 2.3% 0.0% 3.9%

OVERTON DISTRICT CENTRE:Co-op Overton District Centre 2.1% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Overton District Centre 1.9% 0.0% 0.0% 0.0% 0.0% 0.0%SUB-TOTAL: 4.0% 0.0% 0.0% 0.0% 0.0% 0.0%

KINGSCLERE LOCAL CENTRE:Other Convenience Stores Kingsclere Local Centre 2.4% 0.0% 0.0% 0.0% 0.0% 0.0%SUB-TOTAL: 2.4% 0.0% 0.0% 0.0% 0.0% 0.0%

OTHER LOCAL SHOPS / PARADESTesco Express Buckingham Parade, Kempshott 2.7% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9EL 2.1% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Popley 1.3% 0.0% 0.0% 0.0% 0.0% 0.0%Co-Op Kings Road, South Ham 1.3% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores South Ham 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Old Basing 1.9% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Oakley 1.9% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores in Basingstoke Borough 4.3% 0.0% 0.0% 1.1% 0.0% 1.0%OTHER LOCAL SHOPS/ PARADES - TOTAL: 15.7% 0.0% 0.0% 1.1% 0.0% 1.0%

OUT-OF-CENTRE STORES IN BOROUGH:Morrisons Worting Road 8.2% 0.0% 0.0% 0.0% 1.3% 0.0%Sainsbury's Hatch Warren 6.9% 0.0% 0.0% 4.6% 0.0% 0.0%Sainsbury's Local 374 Worting Rd, Buckskin Somerfield Winklebury Way 5.6% 0.0% 0.0% 1.1% 0.0% 0.0%Lidl Churchill Way West 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Oakridge Road, RG21 5SG 2.7% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Kingsley Pk/Winchester St, Whitchurch 0.8% 4.5% 0.0% 0.0% 0.0% 0.0%Tesco Baughurst, Tadley 1.1% 0.0% 0.0% 0.0% 0.0% 0.0%Co-Op 1-2 Giles Walk, Tadley 2.9% 0.0% 13.8% 0.0% 0.0% 0.0%OUT-OF-CENTRE STORES - TOTAL: 28.5% 4.5% 13.8% 5.7% 1.3% 0.0%



Aldershot 0.0% 0.0% 0.0% 0.0% 1.3% 0.0%Alresford 0.0% 0.0% 27.6% 0.0% 0.0% 0.0%Alton 0.5% 0.0% 3.4% 65.5% 0.0% 0.0%Andover 0.0% 13.4% 3.4% 2.3% 0.7% 0.0%Bordon 0.0% 0.0% 0.0% 8.0% 0.7% 0.0%Camberley 0.3% 0.0% 0.0% 0.0% 1.3% 0.0%Elvetham Heath, Fleet 0.0% 0.0% 0.0% 0.0% 4.6% 0.0%Farnborough 0.8% 1.5% 0.0% 1.1% 3.9% 1.9%Farnham 0.3% 0.0% 0.0% 1.1% 0.7% 0.0%Fleet 0.3% 0.0% 3.4% 0.0% 50.3% 1.0%Hook 0.5% 0.0% 0.0% 0.0% 18.3% 0.0%Mortimer 0.5% 0.0% 0.0% 0.0% 0.0% 4.9%Newbury 5.3% 53.7% 0.0% 2.3% 0.0% 2.9%Reading 1.1% 1.5% 0.0% 0.0% 0.7% 42.7%Thatcham 0.3% 0.0% 3.4% 0.0% 0.7% 21.4%Winchester 0.0% 1.5% 17.2% 2.3% 0.0% 0.0%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 1.0%

ALL STORES OUTSIDE BASINGSTOKE & DEANE BOROUGH AREA: 9.8% 71.6% 58.6% 82.8% 83.0% 75.7%

All Other Shops and Stores 8.2% 4.5% 20.7% 3.4% 13.7% 16.5%


Convenience Goods Capacity AssessmentTABLE 3: CONVENIENCE GOODS MARKET SHARES (%): ALL TRIPS

ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 TOTAL MARKET SHARES:

Zones 1 - 6 Zones 1 - 2 Zones 3 - 6TOTAL AVAILABLE EXPENDITURE (£M): £252.4 £46.3 £22.3 £56.0 £103.2 £74.8 £555.0 £298.7 £256.4


Sainsbury's Basingstoke Town Centre 5.5% 1.3% 2.9% 2.7% 0.4% 0.5% 3.2% 4.9% 1.1%Tesco Metro Basingstoke Town Centre 1.5% 0.0% 0.0% 0.0% 0.6% 0.0% 0.8% 1.2% 0.2%Iceland Basingstoke Town Centre 0.6% 0.9% 0.0% 0.0% 0.0% 0.0% 0.4% 0.7% 0.0%Marks & Spencer Basingstoke Town Centre 0.4% 0.9% 0.0% 0.0% 0.3% 0.0% 0.3% 0.5% 0.1%Other Convenience Stores Basingstoke Town Centre 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%TOWN CENTRE - TOTAL: 8.1% 3.2% 2.9% 2.7% 1.3% 0.5% 4.6% 7.3% 1.5%

CHINEHAM DISTRICT CENTRE:Tesco Chineham District Centre 16.1% 0.0% 0.0% 0.8% 0.0% 0.0% 7.4% 13.6% 0.2%Other Convenience Stores Chineham District Centre 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% 0.2% 0.1%SUB-TOTAL: 16.3% 0.0% 0.0% 0.8% 0.0% 0.2% 7.5% 13.8% 0.2%

BRIGHTON HILL DISTRICT CENTRE:Asda Brighton Hill District Centre 9.3% 0.9% 0.0% 1.5% 0.8% 0.0% 4.6% 8.0% 0.7%Other Convenience Stores Brighton Hill District Centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%SUB-TOTAL: 9.3% 0.9% 0.0% 1.5% 0.8% 0.0% 4.6% 8.0% 0.7%

WHITCHURCH DISTRICT CENTRE:Somerfield Whitchurch District Centre 0.5% 7.3% 0.0% 0.0% 0.0% 0.0% 0.8% 1.5% 0.0%Other Convenience Stores Whitchurch District Centre 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%SUB-TOTAL: 0.5% 7.3% 0.0% 0.0% 0.0% 0.0% 0.9% 1.6% 0.0%

TADLEY DISTRICT CENTRE:Sainsbury's Tadley District Centre 8.7% 0.0% 0.9% 2.1% 0.0% 3.4% 4.7% 7.4% 1.5%Other Convenience Stores Tadley District Centre 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.3% 0.0%SUB-TOTAL: 9.1% 0.0% 0.9% 2.1% 0.0% 3.4% 4.9% 7.7% 1.5%

OVERTON DISTRICT CENTRE:Co-op Overton District Centre 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 0.7% 0.0%Other Convenience Stores Overton District Centre 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.4% 0.0%SUB-TOTAL: 1.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% 1.1% 0.0%

KINGSCLERE LOCAL CENTRE:Other Convenience Stores Kingsclere Local Centre 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.5% 0.0%SUB-TOTAL: 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.5% 0.0%

OTHER LOCAL SHOPS / PARADESTesco Express Buckingham Parade, Kempshott 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% 1.0% 0.0%Tesco Express Lychpit Centre, RG24 8BE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Express Popley, RG24 9EL 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.4% 0.0%Other Convenience Stores Popley 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.3% 0.0%Co-Op Kings Road, South Ham 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.3% 0.0%Other Convenience Stores South Ham 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%Other Convenience Stores Old Basing 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.4% 0.0%Other Convenience Stores Oakley 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.4% 0.0%Other Convenience Stores in Basingstoke Borough 1.1% 0.0% 0.0% 0.3% 0.0% 0.2% 0.5% 0.9% 0.1%OTHER LOCAL SHOPS/ PARADES - TOTAL: 4.4% 0.0% 0.0% 0.3% 0.0% 0.2% 2.1% 3.7% 0.1%

OUT-OF-CENTRE STORES IN BOROUGH:Morrisons Worting Road 14.9% 0.0% 0.0% 0.8% 1.6% 1.2% 7.3% 12.6% 1.2%Sainsbury's Hatch Warren 14.2% 0.9% 6.1% 2.7% 1.2% 0.0% 7.3% 12.2% 1.6%Sainsbury's Local 374 Worting Rd, Buckskin 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.4% 0.0%Somerfield Winklebury Way 2.4% 0.0% 0.0% 0.3% 0.4% 0.0% 1.2% 2.0% 0.2%Lidl Churchill Way West 0.2% 0.0% 0.0% 0.8% 0.0% 0.6% 0.3% 0.2% 0.3%Tesco Oakridge Road, RG21 5SG 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 0.7% 0.0%Tesco Kingsley Pk/Winchester St, Whitchurch 0.2% 2.1% 0.0% 0.0% 0.0% 0.0% 0.3% 0.5% 0.0%Tesco Baughurst, Tadley 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.4% 0.0%Co-Op 1-2 Giles Walk, Tadley 0.9% 0.0% 5.5% 0.0% 0.0% 0.0% 0.6% 0.8% 0.5%OUT-OF-CENTRE STORES - TOTAL: 34.6% 3.0% 11.6% 4.5% 3.2% 1.8% 17.8% 29.7% 3.8%

ALL STORES IN BASINGSTOKE & DEANE BOROUGH AREA: 84.3% 14.5% 15.3% 11.8% 5.4% 6.2% 43.2% 73.5% 7.9%


Aldershot 0.0% 0.0% 0.0% 0.8% 10.3% 0.0% 2.0% 0.0% 4.3%Alresford 0.0% 0.0% 15.0% 0.0% 0.0% 0.0% 0.6% 0.0% 1.3%Alton 0.1% 0.0% 9.0% 62.6% 0.0% 0.0% 6.7% 0.1% 14.4%Andover 0.0% 25.2% 6.9% 7.4% 1.0% 0.0% 3.3% 3.9% 2.6%Bordon 0.0% 0.0% 0.0% 8.1% 0.2% 0.0% 0.8% 0.0% 1.8%Camberley 0.4% 0.0% 0.0% 0.0% 4.5% 0.0% 1.0% 0.3% 1.8%Elvetham Heath, Fleet 0.0% 0.0% 0.0% 0.0% 7.8% 0.0% 1.4% 0.0% 3.1%Farnborough 0.2% 0.4% 0.0% 1.8% 3.9% 0.5% 1.1% 0.2% 2.1%Farnham 0.6% 0.0% 0.0% 2.6% 2.6% 0.0% 1.0% 0.5% 1.6%Fleet 0.4% 0.9% 0.9% 0.0% 40.3% 0.2% 7.8% 0.5% 16.4%Hook 0.5% 0.0% 0.0% 0.8% 17.4% 0.0% 3.5% 0.4% 7.2%Mortimer 0.1% 0.0% 0.0% 0.0% 0.0% 3.6% 0.6% 0.1% 1.1%Newbury 8.0% 54.3% 0.0% 0.6% 0.4% 13.4% 10.1% 15.2% 4.2%Reading 1.1% 0.4% 0.0% 0.0% 0.2% 55.4% 8.0% 1.0% 16.2%Thatcham 1.1% 0.9% 0.9% 0.0% 0.2% 11.4% 2.2% 1.0% 3.5%Winchester 0.3% 1.3% 42.8% 2.1% 0.0% 0.0% 2.2% 0.5% 4.2%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 3.9% 0.5% 0.0% 1.1%All Other Shops and Stores 2.9% 2.1% 9.2% 1.6% 5.9% 5.3% 3.8% 2.8% 5.1%

ALL STORES OUTSIDE BASINGSTOKE & DEANE BOROUGH AREA: 15.7% 85.5% 84.7% 88.2% 94.6% 93.8% 56.8% 26.5% 92.1%

TOTAL MARKET SHARE: 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Source: (1) Market shares derived from results of household telephone interview surveys for 'main food' and 'top-up' food shopping.(2) Filtered out market shares for 'internet' and 'don't know/varies' categories.

TOTAL MARKET SHARES

APPENDIX 4:

COMPARISON GOODS SHOPPING

- MARKET SHARE PATTERNS -


Comparison Goods Capacity Assessment

TABLE 1: ALL COMPARISON GOODS PRODUCTS - (WEIGHTED) MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)

ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6

BASINGSTOKE TOWN CENTRE: 54.4% 5.7% 13.2% 27.6% 19.6% 2.1%

CHINEHAM DISTRICT CENTRE: 3.0% 0.4% 0.0% 0.3% 0.5% 0.0%

BRIGHTON HILL DISTRICT CENTRE: 1.3% 0.0% 0.0% 0.4% 0.1% 0.0%

WHITCHURCH DISTRICT CENTRE: 0.1% 4.5% 0.0% 0.0% 0.0% 0.0%

TADLEY DISTRICT CENTRE: 1.7% 0.0% 0.0% 0.0% 0.0% 0.3%

OVERTON DISTRICT CENTRE: 0.4% 0.0% 0.0% 0.1% 0.0% 0.0%

KINGSCLERE LOCAL CENTRE: 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

OTHER LOCAL SHOPS / PARADESTesco Express Kempshott, RG22 5NZ 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%Other Stores Popley 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%Other Stores South Ham 0.1% 0.0% 0.0% 0.0% 0.1% 0.0%Other Stores Old Basing 0.4% 0.0% 0.0% 0.0% 0.0% 0.0%Other Stores Oakley 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%Other Stores in Basingstoke Borough 0.8% 0.0% 0.0% 0.0% 0.0% 0.0%

OUT-OF-CENTRE RETAIL WAREHOUSES & RETAIL PARKS IN BOROUGH:Morrisons Worting Road 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%Sainsbury's Hatch Warren 0.4% 0.0% 0.0% 0.0% 0.0% 0.0%Sainsbury's Local 374 Worting Rd, Buckskin 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Toys R Us, PC World, Currys, Carpetright, JJB Sports, Harveys Brighton Hill Retail Park 6.2% 0.3% 0.1% 1.6% 1.1% 0.4%

Mothercare World & Design 64 Hatch Warren 0.0% 0.0% 0.0% 0.0% 0.2% 0.3%

Dreams, Rosebys, Bensons for Beds, Pets @ Home, Argos Extra, Blockbuster.

Hatch Warren Retail Park 1.4% 0.0% 0.0% 0.0% 0.5% 0.3%

Allied Carpets Winchester Road 0.3% 0.0% 0.0% 0.0% 0.1% 0.0%B&Q Winchester Road 2.7% 0.3% 0.4% 0.6% 1.0% 0.2%Homebase Winchester Road 2.4% 0.2% 0.7% 0.1% 0.4% 0.3%Comet Winchester Road 1.0% 0.0% 0.0% 0.0% 0.0% 0.0%Maplin, Halfords, Staples Winchester Road 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%MFI Reading Road 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%Wickes Churchill Way West 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Tile Depot, Bathstore, Brewers Paints, Howdens Kitchens & Reading Warehosue

Other Retail Warehouses 0.6% 0.0% 0.0% 0.2% 0.2% 0.0%

ALL STORES IN BOROUGH AREA: 78.2% 11.3% 14.4% 31.0% 23.8% 3.8%


Aldershot 0.0% 0.0% 0.0% 1.7% 1.4% 0.0%Alresford 0.0% 0.0% 5.0% 0.0% 0.0% 0.0%Alton TC & OOC 0.1% 0.2% 4.1% 38.5% 0.1% 0.3%Andover TC & OOC 0.4% 20.1% 3.3% 1.7% 0.1% 0.4%Bordon 0.0% 0.0% 0.0% 0.7% 0.0% 0.0%Camberley 0.5% 0.0% 0.0% 1.3% 8.9% 0.4%Elvetham Heath, Fleet 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%Farnborough TC & OOC 0.2% 0.1% 0.4% 3.4% 15.6% 0.0%Farnham 0.1% 0.0% 0.0% 3.2% 2.3% 0.0%Fleet 0.1% 0.0% 0.0% 0.5% 23.7% 0.0%Hook 0.1% 0.0% 0.0% 0.0% 1.1% 0.0%Mortimer 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%Newbury Town Centre 5.6% 41.2% 0.0% 0.2% 0.1% 15.7%Newbury Out-of-Centre 1.2% 9.3% 0.1% 0.5% 0.1% 2.9%Reading Town Centre 5.6% 5.0% 0.0% 0.0% 7.1% 49.8%Reading Out-of-Centre 3.1% 0.5% 0.4% 0.1% 1.6% 18.9%Southampton City Centre 0.6% 1.9% 10.1% 1.3% 0.0% 0.3%Southampton Out-of-Centre 0.5% 0.5% 5.4% 0.6% 0.0% 0.0%Thatcham 0.0% 0.2% 0.0% 0.0% 0.0% 1.2%Winchester TC & OOC 0.2% 1.9% 47.8% 7.0% 0.2% 0.6%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%All Other Shops and Stores 3.2% 7.9% 9.0% 8.4% 13.7% 4.9%

ALL OTHER CENTRES, SHOPS & FLOORSPACE OUTSIDE THE BOROUGH 21.8% 88.7% 85.6% 69.0% 76.1% 96.2%

TOTAL MARKET SHARE: 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Source: (1) Market shares derived from results of household telephone interview surveys(2) Filtered out market shares for 'internet', 'mail order' and 'don't know/varies' categories.

BASINGSTOKE & DEANE BOROUGH COUNCIL Appendix 4

2008 RETAIL STUDY


TABLE 2: CLOTHING & FOOTWEAR - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)


TOTAL EXPENDITURE PER CAPITA (MINUS SFT @ IN 2008 OF 8.9%): £657 £708 £708 £681 £710 £647





TADLEY DISTRICT CENTRE:

OVERTON DISTRICT CENTRE:

KINGSCLERE LOCAL CENTRE:

OTHER LOCAL SHOPS / PARADESTesco Express Buckingham Parade, Kempshott 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%Tesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9ELOther Convenience Stores PopleyCo-Op Kings Road, South HamOther Convenience Stores South HamOther Convenience Stores Old BasingOther Convenience Stores OakleyOther Convenience Stores in Basingstoke Borough

OUT-OF-CENTRE RETAIL WAREHOUSES & RETAIL PARKS IN BOROUGH:Morrisons Worting RoadSainsbury's Hatch Warren 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%Sainsbury's Local 374 Worting Rd, Buckskin

Toys R Us, PC World, Currys, Carpetright, JJB Sports, Harveys Brighton Hill Retail Park

Mothercare World & Design 64 Hatch Warren


Hatch Warren Retail Park

Allied Carpets Winchester RoadB&Q Winchester RoadHomebase Winchester RoadComet Winchester RoadMaplin, Halfords, Staples Winchester RoadMFI Reading RoadWickes Churchill Way WestTile Depot, Bathstore, Brewers Paints, Howdens Kitchens & Reading Warehosue

Other Basingstoke Retail Warehouses



Aldershot 0.0% 0.0% 0.0% 2.4% 1.2% 0.0%AlresfordAlton 0.2% 0.0% 3.0% 10.8% 0.0% 0.0%Andover 0.2% 11.8% 0.0% 1.2% 0.0% 0.0%BordonCamberley 0.7% 0.0% 0.0% 3.6% 16.5% 1.6%Elvetham Heath, FleetFarnborough TC & OOC 0.2% 0.0% 0.0% 1.2% 2.4% 0.0%Farnham 0.2% 0.0% 0.0% 3.6% 3.7% 0.0%Fleet 0.0% 0.0% 0.0% 1.2% 12.2% 0.0%HookMortimerNewbury Town Centre 7.4% 41.2% 0.0% 0.0% 0.0% 19.7%Newbury Out-of-Centre 0.0% 5.9% 0.0% 0.0% 0.0% 0.0%Reading Town Centre 5.5% 2.9% 0.0% 0.0% 9.8% 62.3%Reading Out-of-Centre 0.2% 0.0% 0.0% 0.0% 0.0% 6.6%Southampton City Centre 1.4% 4.4% 6.1% 1.2% 0.0% 0.8%Southampton Out-of-CentreThatchamWinchester 0.7% 2.9% 60.6% 13.3% 0.0% 0.8%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%All Other Shops and Stores 4.0% 11.8% 15.2% 13.3% 19.5% 1.6%





2008 RETAIL STUDY


TABLE 3: FURNITURE, CARPETS & FLOORCOVERINGS - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)


TOTAL EXPENDITURE PER CAPITA (MINUS SFT @ IN 2008 OF 8.9% £282 £302 £308 £293 £296 £274




WHITCHURCH DISTRICT CENTRE:




OTHER LOCAL SHOPS / PARADESTesco Express Kempshott, RG22 5NZTesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9ELOther Convenience Stores PopleyCo-Op Kings Road, South HamOther Convenience Stores South HamOther Convenience Stores Old BasingOther Convenience Stores Oakley 1.6% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores in Basingstoke Borough

OUT-OF-CENTRE RETAIL WAREHOUSES & RETAIL PARKS IN BOROUGH:Morrisons Worting RoadSainsbury's Hatch WarrenSainsbury's Local 374 Worting Rd, Buckskin





Allied Carpets Winchester Road 2.6% 0.0% 0.0% 0.0% 0.8% 0.0%B&Q Winchester RoadHomebase Winchester Road 0.7% 0.0% 0.0% 0.0% 0.0% 0.0%Comet Winchester RoadMaplin, Halfords, Staples Winchester RoadMFI Reading Road 1.0% 0.0% 0.0% 0.0% 0.0% 0.0%Wickes Churchill Way West





Aldershot 0.0% 0.0% 0.0% 1.9% 1.6% 0.0%AlresfordAlton 0.0% 0.0% 0.0% 16.7% 0.0% 0.0%Andover TC & OOC 0.0% 16.0% 4.0% 3.7% 0.0% 0.0%BordonCamberley 0.7% 0.0% 0.0% 3.7% 9.8% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 1.0% 0.0% 4.0% 9.3% 24.4% 0.0%Farnham 1.0% 0.0% 0.0% 0.0% 1.6% 0.0%Fleet 0.0% 0.0% 0.0% 1.9% 17.1% 0.0%HookMortimerNewbury Town Centre 4.6% 36.0% 0.0% 0.0% 0.0% 12.2%Newbury Out-of-Centre 0.7% 10.0% 0.0% 3.7% 0.8% 2.4%Reading Town Centre 10.5% 12.0% 0.0% 0.0% 11.4% 51.2%Reading Out-of-Centre 7.2% 2.0% 4.0% 0.0% 6.5% 25.6%Southampton City Centre 0.7% 6.0% 12.0% 7.4% 0.0% 0.0%Southampton Out-of-Centre 2.6% 4.0% 24.0% 3.7% 0.0% 0.0%ThatchamWinchester TC & OOC 0.7% 0.0% 24.0% 7.4% 1.6% 2.4%WokinghamAll Other Shops and Stores 5.3% 8.0% 12.0% 9.3% 10.6% 6.1%

ALL OTHER CENTRES, SHOPS & FLOORSPACE OUTSIDE THE BOR 34.9% 94.0% 84.0% 68.5% 85.4% 100.0%




2008 RETAIL STUDYComparison Goods Capacity Assessment

TABLE 4: HOUSEHOLD TEXTILES - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)







TADLEY DISTRICT CENTRE:



OTHER LOCAL SHOPS / PARADESTesco Express Kempshott, RG22 5NZTesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9ELOther Convenience Stores PopleyCo-Op Kings Road, South HamOther Convenience Stores South HamOther Convenience Stores Old BasingOther Convenience Stores OakleyOther Convenience Stores in Basingstoke Borough






Allied Carpets Winchester RoadB&Q Winchester RoadHomebase Winchester RoadComet Winchester RoadMaplin, Halfords, Staples Winchester RoadMFI Reading RoadWickes Churchill Way West

Tile Depot, Bathstore, Brewers Paints, Howdens Kitchens & Reading Warehouse




Aldershot 0.0% 0.0% 0.0% 2.9% 2.2% 0.0%AlresfordAlton 0.0% 0.0% 0.0% 14.7% 0.0% 0.0%Andover TC & OOC 0.0% 24.6% 3.6% 1.5% 0.0% 0.0%BordonCamberley 1.4% 0.0% 0.0% 4.4% 15.6% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 0.3% 0.0% 0.0% 1.5% 20.0% 0.0%Farnham 0.0% 0.0% 0.0% 7.4% 4.4% 0.0%Fleet 0.0% 0.0% 0.0% 0.0% 3.7% 0.0%HookMortimerNewbury Town Centre 6.3% 29.8% 0.0% 1.5% 0.0% 20.2%Newbury Out-of-Centre 0.6% 12.3% 0.0% 0.0% 0.0% 2.0%Reading Town Centre 11.4% 15.8% 0.0% 0.0% 16.3% 50.5%Reading Out-of-Centre 4.6% 1.8% 0.0% 0.0% 3.0% 20.2%Southampton City Centre 1.1% 1.8% 17.9% 2.9% 0.0% 0.0%Southampton Out-of-Centre 0.9% 1.8% 7.1% 2.9% 0.0% 0.0%ThatchamWinchester TC & OOC 0.6% 3.5% 42.9% 7.4% 0.0% 1.0%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 1.0%All Other Shops and Stores 2.9% 5.3% 7.1% 8.8% 14.8% 3.0%



Source: (1) Market shares derived from results of household telephone interview surveys

(2) Filtered out market shares for 'internet', 'mail order' and 'don't know/varies' categories.


2008 RETAIL STUDY


TABLE 5: HOUSEHOLD APPLIANCES - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)
















Allied Carpets Winchester RoadB&Q Winchester Road 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%Homebase Winchester Road 0.5% 0.0% 0.0% 0.0% 0.0% 0.0%Comet Winchester RoadMaplin, Halfords, Staples Winchester RoadMFI Reading RoadWickes Churchill Way West 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%Tile Depot, Bathstore, Brewers Paints, Howdens Kitchens & Reading Warehosue

Other Retail Warehouses



Aldershot 0.0% 0.0% 0.0% 2.9% 0.0% 0.0%AlresfordAlton 0.0% 0.0% 0.0% 41.2% 0.8% 0.0%Andover TC & OOC 0.5% 25.0% 6.9% 1.5% 0.8% 1.0%BordonCamberley 0.5% 0.0% 0.0% 0.0% 3.9% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 0.5% 1.6% 0.0% 10.3% 43.3% 0.0%FarnhamFleet 0.0% 0.0% 0.0% 0.0% 9.4% 0.0%HookMortimerNewbury Town Centre 5.3% 43.8% 0.0% 0.0% 0.8% 16.5%Newbury Out-of-Centre 1.6% 12.5% 3.4% 0.0% 0.0% 6.2%Reading Town Centre 6.1% 0.0% 0.0% 0.0% 9.4% 41.2%Reading Out-of-Centre 9.6% 1.6% 0.0% 0.0% 4.7% 29.9%Southampton City Centre 0.3% 0.0% 13.8% 0.0% 0.8% 0.0%Southampton Out-of-Centre 0.8% 1.6% 20.7% 2.9% 0.8% 0.0%ThatchamWinchester TC & OOC 0.0% 1.6% 37.9% 7.4% 0.0% 0.0%WokinghamAll Other Shops and Stores 7.2% 7.8% 6.9% 4.4% 7.1% 2.1%





2008 RETAIL STUDY


TABLE 6: AUDIO-VISUAL ELECTRICAL APPLIANCES - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)
















Allied Carpets Winchester RoadB&Q Winchester RoadHomebase Winchester RoadComet Winchester Road 7.3% 0.0% 0.0% 0.0% 0.0% 0.0%Maplin, Halfords, Staples Winchester Road 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%MFI Reading RoadWickes Churchill Way WestTile Depot, Bathstore, Brewers Paints, Howdens Kitchens & Reading Warehosue




Aldershot 0.0% 0.0% 0.0% 1.6% 1.7% 0.0%AlresfordAlton 0.0% 0.0% 0.0% 40.3% 0.0% 0.0%Andover TC & OOC 0.3% 23.5% 11.5% 1.6% 0.0% 0.0%BordonCamberley 0.3% 0.0% 0.0% 0.0% 5.9% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 0.3% 0.0% 0.0% 6.5% 37.3% 0.0%Farnham 0.0% 0.0% 0.0% 4.8% 1.7% 0.0%Fleet 0.0% 0.0% 0.0% 0.0% 13.6% 0.0%HookMortimerNewbury Town Centre 3.9% 43.1% 0.0% 0.0% 0.0% 12.9%Newbury Out-of-Centre 2.7% 17.6% 0.0% 0.0% 0.0% 3.5%Reading Town Centre 7.6% 3.9% 0.0% 0.0% 5.1% 45.9%Reading Out-of-Centre 7.9% 0.0% 0.0% 0.0% 2.5% 29.4%Southampton City Centre 0.3% 2.0% 23.1% 1.6% 0.0% 0.0%Southampton Out-of-Centre 0.6% 0.0% 15.4% 0.0% 0.0% 0.0%ThatchamWinchester TC & OOC 0.0% 0.0% 38.5% 3.2% 0.0% 0.0%WokinghamAll Other Shops and Stores 0.9% 3.9% 3.8% 4.8% 7.6% 4.7%






2008 RETAIL STUDY


TABLE 7: DIY, HARDWARE & GARDEN PRODUCTS - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)

ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6TOTAL EXPENDITURE PER CAPITA (MINUS SFT @ IN 2008 OF 8.9%): £291 £344 £361 £322 £333 £300


CHINEHAM DISTRICT CENTRE:

BRIGHTON HILL DISTRICT CENTRE:





OTHER LOCAL SHOPS / PARADESTesco Express Kempshott, RG22 5NZTesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9ELOther Convenience Stores PopleyCo-Op Kings Road, South HamOther Convenience Stores South HamOther Convenience Stores Old Basing 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores OakleyOther Convenience Stores in Basingstoke Borough


Toys R Us, PC World, Currys, Carpetright, JJB Sports, Harveys Brighton Hill Retail Park




Allied Carpets Winchester RoadB&Q Winchester Road 27.0% 3.1% 3.1% 6.0% 9.8% 1.8%Homebase Winchester Road 23.1% 1.6% 6.3% 1.2% 3.7% 2.7%Comet Winchester RoadMaplin, Halfords, Staples Winchester Road 0.5% 0.0% 0.0% 0.0% 0.0% 0.0%MFI Reading RoadWickes Churchill Way West 1.7% 0.0% 0.0% 0.0% 0.0% 0.0%Tile Depot, Bathstore, Brewers Paints, Howdens Kitchens & Reading Warehosue




Aldershot 0.0% 0.0% 0.0% 0.0% 1.2% 0.0%AlresfordAlton TC & OOC 0.0% 0.0% 3.1% 50.0% 0.0% 0.0%Andover TC & OOC 1.0% 28.1% 6.3% 1.2% 0.0% 0.9%BordonCamberley 0.2% 0.0% 0.0% 0.0% 3.7% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 0.2% 0.0% 0.0% 8.3% 46.6% 0.0%Farnham 0.0% 0.0% 0.0% 7.1% 3.1% 0.0%Fleet 0.0% 0.0% 0.0% 0.0% 16.0% 0.0%HookMortimerNewbury Town Centre 4.1% 42.2% 0.0% 0.0% 0.0% 17.1%Newbury Out-of-Centre 4.1% 15.6% 0.0% 0.0% 0.0% 6.3%Reading Town Centre 1.2% 0.0% 0.0% 0.0% 0.6% 20.7%Reading Out-of-Centre 4.1% 1.6% 0.0% 0.0% 1.8% 42.3%Southampton City Centre 0.0% 0.0% 3.1% 0.0% 0.0% 0.0%Southampton Out-of-Centre 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%ThatchamWinchester TC & OOC 0.0% 1.6% 50.0% 4.8% 0.0% 0.0%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 1.8%All Other Shops and Stores 2.2% 0.0% 9.4% 11.9% 7.4% 5.4%






2008 RETAIL STUDY


TABLE 8: CHEMISTS, MEDICAL & BEAUTY PRODUCTS - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)









OTHER LOCAL SHOPS / PARADESTesco Express Kempshott, RG22 5NZTesco Express Lychpit Centre, RG24 8BETesco Express Popley, RG24 9ELOther Convenience Stores Popley 0.9% 0.0% 0.0% 0.0% 0.0% 0.0%Co-Op Kings Road, South HamOther Convenience Stores South Ham 0.7% 0.0% 0.0% 0.0% 0.6% 0.0%Other Convenience Stores Old Basing 2.9% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores Oakley 1.4% 0.0% 0.0% 0.0% 0.0% 0.0%Other Convenience Stores in Basingstoke Borough 6.3% 0.0% 0.0% 0.0% 0.0% 0.0%

OUT-OF-CENTRE RETAIL WAREHOUSES & RETAIL PARKS IN BOROUGH:Morrisons Worting Road 0.5% 0.0% 0.0% 0.0% 0.0% 0.0%Sainsbury's Hatch Warren 2.5% 0.0% 0.0% 0.0% 0.0% 0.0%Sainsbury's Local 374 Worting Rd, Buckskin 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%









Aldershot 0.0% 0.0% 0.0% 1.1% 2.8% 0.0%Alresford 0.2% 0.0% 31.6% 0.0% 0.0% 0.0%Alton TC & OOC 0.5% 1.3% 7.9% 80.4% 0.6% 0.0%Andover TC & OOC 0.0% 20.0% 2.6% 2.2% 0.6% 0.0%Bordon 0.0% 0.0% 0.0% 5.4% 0.0% 0.0%Camberley 0.0% 0.0% 0.0% 0.0% 2.3% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 0.0% 0.0% 0.0% 0.0% 2.8% 0.0%Farnham 0.0% 0.0% 0.0% 0.0% 1.7% 0.0%Fleet 0.0% 0.0% 0.0% 0.0% 58.2% 0.0%Hook 0.7% 0.0% 0.0% 0.0% 8.5% 0.0%Mortimer 0.0% 0.0% 0.0% 0.0% 0.0% 2.4%Newbury Town Centre 6.8% 42.7% 0.0% 1.1% 0.6% 10.5%Newbury Out-of-Centre 1.6% 13.3% 0.0% 1.1% 0.0% 3.2%Reading Town Centre 1.6% 0.0% 0.0% 0.0% 0.0% 36.3%Reading Out-of-Centre 0.5% 0.0% 0.0% 1.1% 0.0% 23.4%Southampton City Centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%Southampton Out-of-CentreThatcham 0.2% 1.3% 0.0% 0.0% 0.0% 7.3%Winchester TC & OOC 0.0% 4.0% 39.5% 2.2% 0.6% 0.8%Wokingham 0.0% 0.0% 0.0% 0.0% 0.0% 1.6%All Other Shops and Stores 1.1% 1.3% 10.5% 2.2% 11.3% 12.1%





2008 RETAIL STUDY


TABLE 9: ALL OTHER COMPARISON GOODS PRODUCTS - MARKET SHARES DERIVED FROM HOUSEHOLD SURVEY (%)



















Aldershot 0.0% 0.0% 0.0% 1.6% 0.8% 0.0%Alresford 0.0% 0.0% 4.3% 0.0% 0.0% 0.0%Alton TC & OOC 0.0% 0.0% 8.7% 47.6% 0.0% 1.1%Andover TC & OOC 0.9% 22.8% 0.0% 1.6% 0.0% 1.1%BordonCamberley 0.6% 0.0% 0.0% 0.0% 8.9% 0.0%Elvetham Heath, FleetFarnborough TC & OOC 0.0% 0.0% 0.0% 0.0% 1.6% 0.0%Farnham 0.0% 0.0% 0.0% 3.2% 1.6% 0.0%Fleet 0.3% 0.0% 0.0% 0.0% 32.3% 0.0%HookMortimerNewbury Town Centre 5.2% 42.1% 0.0% 0.0% 0.0% 16.5%Newbury Out-of-Centre 0.3% 1.8% 0.0% 0.0% 0.0% 3.3%Reading Town Centre 5.9% 8.8% 0.0% 0.0% 8.9% 60.4%Reading Out-of-Centre 1.2% 0.0% 0.0% 0.0% 0.8% 7.7%Southampton City Centre 0.6% 0.0% 13.0% 0.0% 0.0% 0.0%Southampton Out-of-Centre 0.3% 0.0% 0.0% 0.0% 0.0% 0.0%Thatcham 0.0% 0.0% 0.0% 0.0% 0.0% 1.1%Winchester TC & OOC 0.0% 1.8% 56.5% 6.3% 0.0% 0.0%WokinghamAll Other Shops and Stores 4.0% 14.0% 4.3% 7.9% 17.7% 4.4%





APPENDIX 5:


- EXPERIAN GOAD CENTRE REPORT -

Bas

ings

toke

(C) E

xper

ian

2007

Nav

teq

2006

Pag

e 1

31/

05/2

008

GE

TTIN

G T

HE

MO

ST

FRO

M Y

OU

R

GO

AD

CE

NTR

E R

EP

OR

T

Each

shop

ping c

entre

has i

ts ow

n uniq

ue m

ix of

multip

le ou

tlets,

ind

epen

dent

shop

s, co

nven

ience

and c

ompa

rison

stor

es, fo

od

outle

ts an

d vac

ant p

remi

ses.

Unde

rstan

ding t

he re

tail c

ompo

sition

of a

centr

e and

its ef

fect o

n loc

al co

nsum

ers i

s cru

cial to

the s

ucce

ss of

any b

usine

ss. B

y stu

dying

the

infor

matio

n in t

he re

port,

you w

ill be

able

to ex

amine

sit

e qu

ality,

evalu

ate th

reats

and o

ppor

tunitie

s, an

d ass

ess t

he

vitali

ty an

d viab

ility of

the c

entre

. How

ever,

you w

ill on

ly ac

hieve

thi

s if y

ou ar

e awa

re of

the v

ariou

s imp

licati

ons o

f the

data

that y

ou

see.

This

guid

e is d

esign

ed to

help

you

inter

pret

the i

nform

ation

yo

u se

e on t

he G

oad C

entre

Rep

ort.

1. Th

e Loc

al Ar

ea

The m

ap in

the t

op le

ft-ha

nd co

rner

of yo

ur re

port

locate

s othe

r loc

al Go

ad ce

ntres

. Whe

n eva

luatin

g the

quali

ty of

a sit

e, it i

s ofte

n be

nefic

ial to

comp

are i

t with

othe

r loc

al sh

oppin

g cen

tres.

Goad

Ce

ntre

Repo

rts ar

e ava

ilable

for a

ny of

the h

ighlig

hted c

entre

s.

2. Th

e Ind

exin

g Sy

stem

A

simple

inde

xing

syste

m ap

pear

s thr

ough

out th

e re

port.

This

illu

strate

s the

diffe

renc

e betw

een a

perc

entag

e figu

re fo

r the

ce

ntre a

nd th

e UK

aver

age.

An in

dex o

f 100

repr

esen

ts an

exa

ct ma

tch, a

nythi

ng le

ss th

an 10

0 ind

icates

a be

low a

vera

ge co

unt fo

r the

centr

e, an

d a fig

ure o

ver 1

00 re

pres

ents

an ab

ove a

vera

ge

coun

t.

For e

xamp

le, if

resta

uran

ts ac

coun

ted fo

r 10%

of a

centr

e's ou

tlets

an

d the

UK

aver

age w

as al

so 10

%, th

e ind

ex w

ould

be 10

0. If

howe

ver, t

he U

K av

erag

e wa

s 8%,

the i

ndex

wou

ld be

125.

The i

ndex

is an

effec

tive g

ap an

alysis

tool

and

can b

e use

d to

identi

fy ar

eas t

hat a

re un

der a

nd ov

er re

pres

ented

with

in a

centr

e. A

retai

l cate

gory

that

is he

avily

unde

r rep

rese

nted

could

indic

ate

poor

loca

l dem

and.

On th

e othe

r han

d, it c

ould

show

that

there

is

an un

tapp

ed m

arke

t wait

ing to

be se

rvice

d. Eit

her w

ay, it

prov

ides

a stro

ng in

dicati

on th

at the

site

will n

eed t

o be e

xami

ned f

urthe

r.

3. Fl

oor S

pace

Th

e floo

r spa

ce fig

ures

show

n on t

he re

port

are

deriv

ed fr

om th

e re

levan

t Goa

d Plan

, but

only

show

the f

ootpr

int flo

orsp

ace,

and t

he

site a

rea w

ithou

t the b

uildin

g line

s. Th

ey sh

ould

not t

here

fore b

e re

ad a

s a de

finitiv

e rep

ort o

f floo

r spa

ce, b

ut do

prov

ide a

usefu

l me

ans o

f com

paris

on be

twee

n cen

tres,

as al

l outl

ets ar

e me

asur

ed in

a co

nsist

ent m

anne

r.

4. Va

cant

Out

lets

Com

parin

g the

num

ber o

f vac

ant o

utlets

with

the U

K av

erag

e pr

ovide

s a us

eful in

sight

into t

he cu

rrent

econ

omic

statu

s of a

ce

ntre.

For e

xamp

le, a

high i

ndex

gene

rally

repr

esen

ts un

der-

deve

lopm

ent o

r dec

ay, w

hile a

low

index

show

s a st

rong

retai

l pr

esen

ce.

5. Mu

ltipl

e Out

lets/K

ey A

ttrac

tors

A

multip

le re

tailer

is de

fined

as be

ing pa

rt of

a netw

ork o

f nine

or

more

outle

ts. T

he pr

esen

ce of

mult

iple o

utlets

can

grea

tly e

nhan

ce

the ap

peal

of a c

entre

to lo

cal c

onsu

mers

: The

stro

ng br

andin

g an

d com

preh

ensiv

e pro

duct

mix o

f reta

ilers

such

as M

arks

&

Spen

cer, B

oots

and H

MV is

often

suffic

ient in

itself

to at

tract

cons

umer

s to a

centr

e. Ap

prox

imate

ly 27

natio

nal m

ultipl

es ha

ve

been

iden

tified

as ke

y attr

actor

s, (i.e

. thos

e reta

ilers

mos

t like

ly to

impr

ove t

he co

nsum

er ap

peal

of a c

entre

).

The p

rese

nce o

f mult

iple o

utlets

and k

ey at

tracto

rs ca

n hav

e a

signif

icant

impa

ct on

neigh

bour

ing ou

tlets:

Whil

e oth

er re

tailer

s will

undo

ubted

ly be

nefit

from

incre

ased

pede

strian

traff

ic, (a

nd

there

fore

incre

ased

sales

oppo

rtunit

ies),

multip

les pr

ovide

fierce

co

mpeti

tion f

or riv

als in

their

retai

l cate

gorie

s.

Also

avai

lable

from

Exp

erian

:

The G

oad C

atch

men

t Pro

file

This

meas

ures

the e

xtent

of the

loca

l con

sume

r bas

e, in

relat

ion to

a s

hopp

ing ce

ntre.

It also

helps

you t

o rec

ognis

e the

indiv

idual

grou

ps th

at ma

ke-u

p a lo

cal p

opula

tion,

using

Mos

aic, th

e wor

ld's

leadin

g geo

-dem

ogra

phic

class

ificati

on sy

stem.

Mosa

ic cla

ssifie

s ind

ividu

als us

ing ce

nsus

, fina

ncial

, hou

sing

and

retai

l data

. Com

bining

this

with

the pr

ofile'

s inf

orma

tion o

n loc

al ho

useh

old co

mpos

ition a

nd ag

e stru

cture

enab

les yo

u to

unde

rstan

d the

varie

d life

styles

and b

ehav

iours

of in

dividu

al cu

stome

rs. Y

ou ca

n the

n tail

or yo

ur pr

oduc

ts, se

rvice

s and

co

mmun

icatio

ns to

suit l

ocal

marke

ts, bu

ild on

e-to-

one c

usto

mer

relat

ions a

nd ge

nera

te gr

eater

bran

d loy

alty.

Reta

il Plan

ner

Retai

l Plan

ner is

a se

rvice

for r

etail p

lanne

rs, p

rope

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nsult

ants

and r

etaile

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rovid

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mpre

hens

ive, u

p-to-

date

infor

matio

n for

re

tail p

lannin

g rela

ted de

cision

s. Sp

ecific

ally w

e pro

vide d

ata fo

r thr

ee di

ffere

nt typ

es o

f exp

endit

ure:

Comp

ariso

n, Co

nven

ience

an

d Leis

ure.

Each

categ

ory i

s bro

ken d

own i

nto th

e Eur

opea

n sta

ndar

d COI

COP

(Clas

sifica

tion o

f Indiv

idual

Cons

umpt

ion by

Pu

rpos

e) cl

assif

icatio

n. Da

ta is

avail

able

at ou

tput a

rea a

nd po

stal s

ector

leve

ls. W

e can

als

o pro

vide d

ata fo

r pre

defin

ed ar

eas s

uch

as Lo

cal A

uthor

ity

Distr

ict B

ound

aries

.

Goad

Pap

er P

lans

Thes

e pro

vide a

bird

's ey

e view

of o

ver 1

,250 U

K re

tail c

entre

s.

The n

ame,

reta

il cate

gory,

floor

spac

e and

exac

t loca

tion o

f all

outle

ts an

d vac

ant p

remi

ses i

s rec

orde

d and

map

ped.

Key

loc

ation

facto

rs su

ch as

pede

strian

zone

s, ro

ad cr

ossin

gs, b

us

stops

and c

ar p

arks

are a

lso fe

ature

d. T

here

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lso ov

er 80

0 re

tail p

ark p

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vaila

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Goad

Digi

tal P

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al pla

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e ava

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onli

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roug

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. This

enab

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e use

r to V

iew, I

nterro

gate

Edit &

Prin

t pla

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their

own r

equir

emen

ts. F

or a

demo

nstra

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ogon

to

http:/

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o.uk/d

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Tailo

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your

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The R

etail

Add

ress

Dat

abas

e An

exten

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se co

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addr

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s of 3

40,00

0 reta

il ou

tlets

acro

ss th

e UK,

this

is a

highly

effec

tive t

ool fo

r site

ev

aluati

on an

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For f

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etails

on

thes

e pro

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or i

f you

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d Ce

ntre

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l: 08

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com

(C) E

xper

ian

2007

Nav

teq

2006

Pag

e 2

31/

05/2

008

Bas

ings

toke

Outle

ts F

loor

spac

eNu

mbe

r%

% U

KIn

dex

sq.ft

sq.m

%%

UK

Inde

xRe

tail T

rade

Gro

upCo

nven

ience

164.2

79.0

847

57,90

05,3

795.5

516

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Comp

ariso

n16

644

.2745

.0198

634,5

0058

,947

60.79

50.94

119

Servi

ce12

934

.4033

.3410

321

6,100

20,07

620

.7121

.7795

Vaca

n t55

14.67

11.26

130

120,0

0011

,148

11.50

9.51

121

Multi

ple R

etail

ers b

y Tra

de G

roup

Conv

enien

ce12

5.36

11.34

4753

,700

4,989

6.94

22.33

31Co

mpar

ison

133

59.38

56.07

106

558,4

0051

,877

72.21

59.53

121

Servi

ce72

32.14

30.47

105

148,1

0013

,759

19.15

16.83

114

Misc

ellan

eous

73.1

32.1

214

713

,100

1,217

1.69

1.31

129

Reta

il Cat

egor

yCo

nven

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164.2

79.0

847

57,90

05,3

795.5

516

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rs5

1.33

1.90

705,3

0049

20.5

10.9

852

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0.65

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51.3

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109

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moto

r cyc

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acce

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1.07

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8240

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3,800

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toilet

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123.2

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150

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150

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100

150

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100

150

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150

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For a

Goa

d Pa

per P

lan,

a G

oad

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chm

ent R

epor

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f you

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-mai

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ad.s

ales

@uk

.exp

eria

n.co

m

(C) E

xper

ian

2007

Nav

teq

2006

Pag

e 3

31/

05/2

008

TER

MS

AN

D C

ON

DIT

ION

S 1.

DEF

INIT

IONS

“t

his ag

reem

ent”

mean

s the

term

s and

cond

itions

here

unde

r and

the c

orre

spon

denc

e be

twee

n the

partie

s atta

ched

here

to.

“Exp

erian

” mea

ns E

xper

ian G

roup

Limi

ted.

“the C

lient”

mea

ns th

e per

son,

firm or

limite

d com

pany

to w

hom

the S

ervic

es ar

e to b

e pr

ovide

d. “th

e Info

rmati

on” m

eans

any i

nform

ation

(in w

hatso

ever

form

) pro

vided

to th

e Clie

nt by

Ex

peria

n in c

onne

ction

with

the S

ervic

es.

“the M

edia”

mea

ns th

e rec

ords

, tap

es or

othe

r mate

rials

and d

ocum

ents

by w

hich t

he

infor

matio

n is c

ommu

nicate

d to t

he C

lient.

“th

e Ser

vices

” mea

ns th

e ser

vices

to be

prov

ided b

y Exp

erian

to th

e Clie

nt mo

re pa

rticula

rly

desc

ribed

in th

e cor

resp

onde

nce b

etwee

n the

par

ties a

ttach

ed he

reto.

2.

CONT

RACT

TER

MS

Sub

ject t

o Clau

se 14

here

unde

r this

Agr

eeme

nt sh

all be

on th

e ter

ms an

d con

dition

s set

out

below

to th

e exc

lusion

of an

y othe

r ter

ms an

d con

dition

s whe

ther o

r not

the sa

me ar

e en

dorse

d upo

n, de

liver

ed w

ith or

refer

red t

o in a

ny do

cume

nt de

liver

ed or

sent

by th

e clie

nt to

Expe

rian.

3. PA

YMEN

T OF

CHA

RGES

3.1

The

char

ges f

or th

e Ser

vices

(“the

Cha

rges

”) sh

all be

spec

ified b

y Exp

erian

to th

e Clie

nt.

3.2 T

he C

lient

shall

pay t

he C

harg

es w

ithin

28 da

ys of

the d

ate of

Exp

erian

’s inv

oice t

here

of.

3.3 In

teres

t at a

n ann

ual ra

te of

5% ab

ove B

arcla

ys B

ank p

lc’s b

ase r

ate fr

om tim

e to t

ime

shall

accru

e dail

y and

be c

alcula

ted on

a da

ily ba

sis on

any s

um ov

erdu

e fro

m the

date

of inv

oice u

ntil p

ayme

nt in

full o

f the C

harg

es.

3.4 U

nless

expr

essly

state

d othe

rwise

the C

harg

es sh

all be

exclu

sive

of V

AT (o

r any

othe

r du

ty ch

arge

able

in re

spec

t ther

eof)

(whic

h for

the a

voida

nce o

f dou

bt sh

all be

paya

ble by

the

Clien

t in ac

cord

ance

with

the t

erms

and c

ondit

ions h

ereo

f).

4. PR

OVIS

ION

OF T

HE S

ERVI

CES

4.1 E

xper

ian sh

all us

e all r

easo

nable

ende

avou

rs to

ensu

re th

at the

infor

matio

n is a

ccur

ate in

all

mate

rial re

spec

ts.

4.2 S

ave a

s pro

vided

in su

b-cla

use 4

.1 ab

ove o

r othe

rwise

expr

essly

prov

ided i

n this

Ag

reem

ent o

r to t

he ex

tent th

at it i

s unla

wful

for an

y said

repr

esen

tation

s and

war

ranti

es to

be

exclu

ded E

xper

ian m

akes

no re

pres

entat

ions o

r war

ranti

es w

hethe

r exp

ress

or im

plied

(by

statut

e or o

therw

ise) in

conn

ectio

n with

the S

ervic

es or

use t

here

of by

the C

lient

or ot

herw

ise

in co

nnec

tion w

ith th

is Ag

reem

ent.

4.3 T

he pa

rties h

ereto

agre

e tha

t the

time f

or th

e per

forma

nce o

f Exp

erian

’s ob

ligati

ons i

n co

nnec

tion w

ith th

e Ser

vices

shall

not b

e of t

he es

senc

e in t

his A

gree

ment.

5.

LIMIT

ATIO

N OF

LIAB

ILITY

N

otwith

stand

ing an

ything

to th

e con

trary

conta

ined i

n this

Agr

eeme

nt:

5.1 E

xper

ian sh

all no

t be l

iable

(whe

ther in

contr

act o

r in ne

glige

nce (

other

than

the l

iabilit

y in

resp

ect o

f dea

th or

perso

nal in

jury a

rising

out o

f the

negli

genc

e of E

xper

ian its

serva

nts or

ag

ents)

or ot

her t

ort o

r othe

rwise

) for

any i

ndire

ct or

cons

eque

ntial

loss o

f any

kind

wh

atsoe

ver (

includ

ing w

ithou

t limi

tation

loss

of pr

ofit o

r loss

of bu

sines

s) su

ffere

d by t

he

Clien

t in co

nnec

tion w

ith th

e Ser

vices

. 5.2

With

out p

rejud

ice to

the p

rovis

ions o

f sub

-clau

se 4.

1 abo

ve E

xper

ian’s

maxim

um

aggr

egate

liabil

ity he

reun

der (

other

than

liabil

ity in

resp

ect o

f dea

th or

perso

nal in

jury a

rising

ou

t of th

e neg

ligen

ce of

Exp

erian

its se

rvants

or ag

ents)

whe

ther f

or br

each

of th

is Ag

reem

ent

or ot

herw

ise an

d whe

ther o

r not

arisi

ng fr

om th

e neg

ligen

ce of

Exp

erian

or an

y othe

r per

son

involv

ed di

rectl

y or in

direc

tly in

the p

rovis

ion of

the S

ervic

es sh

all no

t exc

eed a

n amo

unt

equa

l to th

e Cha

rges

(exc

lusive

of V

AT) p

ayab

le to

Expe

rian h

ereu

nder

. 6.

COPY

RIGH

T P

rope

rty an

d the

copy

right

(and

all o

ther in

tellec

tual p

rope

rty rig

hts) in

the M

edia

and t

he

Infor

matio

n (oth

er th

an an

y info

rmati

on w

hich h

as pa

ssed

to E

xper

ian by

the C

lient

in co

nnec

tion w

ith th

e Ser

vices

or w

hich h

as be

en ob

taine

d fro

m an

y thir

d par

ty by

Exp

erian

wh

ich co

pyrig

ht an

d all o

ther in

tellec

tual p

rope

rty rig

hts as

appr

opria

te sh

all re

main

veste

d in

such

third

party

) sha

ll at a

ll tim

es re

main

veste

d in E

xper

ian.

7. CO

NFID

ENTI

ALIT

Y 7.1

The

Clie

nt un

derta

kes t

hat it

shall

use t

he In

forma

tion s

olely

for th

e pur

pose

of

its ow

n bus

iness

and s

hall n

ot (w

ithou

t the

prior

writt

en co

nsen

t of E

xper

ian) c

opy

repr

oduc

e pub

lish o

r tra

nsmi

t any

part

of the

Infor

matio

n in a

ny m

anne

r wh

atsoe

ver a

nd th

e med

ia sh

all be

retur

ned t

o Exp

erian

upon

dema

nd.

7.2 T

he C

lient

unde

rtake

s with

Exp

erian

that

the C

lient

shall

perm

it acc

ess t

o the

Inf

orma

tion o

nly to

thos

e of it

s auth

orise

d offic

ers o

r emp

loyee

s who

need

to

know

or us

e the

Infor

matio

n and

that

the C

lient

shall

proc

ure t

hat it

s offic

es an

d em

ploye

es sh

all m

aintai

n in s

trictes

t con

fiden

ce an

d not

divulg

e com

munic

ate or

pe

rmit a

cces

s to a

ny th

ird pa

rty an

y con

fiden

tial in

forma

tion r

elatin

g to E

xper

ian.

7.3 F

or th

e pur

pose

of su

b-cla

use 7

.2 he

reof

the ex

pres

sion “

confi

denti

al inf

orma

tion”

shall

mea

n (as

the c

ontex

t may

requ

ire)

7.3.1

the In

forma

tion;

and/o

r 7.3

.2 an

y info

rmati

on co

ncer

ning E

xper

ian’s

trade

secre

ts or

busin

ess d

ealin

gs

trans

actio

ns or

affai

rs wh

ich m

ay co

me to

the n

otice

of th

e clie

nt; an

d/or

7.3.3

any i

nform

ation

and/o

r kno

w ho

w re

lating

to th

e meth

ods o

r tec

hniqu

es us

ed

by E

xper

ian in

devis

ing an

d dev

elopin

g the

Ser

vices

and a

ny ta

pes d

ocum

ents

or

other

mate

rials

comp

rising

any p

art o

f suc

h info

rmati

on an

d/or k

now

how

made

av

ailab

le by

Exp

erian

here

unde

r. 7.4

The

prov

ision

s of s

ub-cl

ause

7.2 h

ereo

f sha

ll not

apply

to an

y con

fiden

tial

infor

matio

n to t

he ex

tent t

hat:

7.4.1

the C

lient

is re

quire

d to d

ivulge

the s

ame b

y a C

ourt

tribun

al or

gove

rnme

nt au

thority

with

comp

etent

jurisd

iction

7.4

.2 it h

as al

read

y com

e with

in the

publi

c dom

ain

7.4.3

it was

alre

ady k

nown

to th

e Clie

nt pr

ior to

the d

ate of

disc

losur

e by E

xper

ian

(as e

viden

ce by

writt

en re

cord

s) 8.

INDE

MNIT

Y T

he C

lient

shall

inde

mnify

and k

eep i

ndem

nified

Exp

erian

from

and a

gains

t any

an

d all l

iabilit

y los

s clai

ms de

mand

s cos

ts or

expe

nses

of an

y kind

wha

tsoev

er

which

shall

at an

y tim

e suff

er or

incu

r and

whic

h aris

e out

of or

in co

nnec

tion w

ith

the se

rvice

s pro

vided

that

this i

ndem

nity s

hall n

ot ap

ply to

the e

xtent

that a

ny

such

liabil

ity ar

ises o

f the d

efault

of E

xper

ian.

9. DA

TA P

ROTE

CTIO

N AC

T 19

84

The

Clie

nt un

derta

kes t

hat a

t all t

imes

they

shall

comp

ly ful

ly wi

th the

prov

ision

s of

the D

ata P

rotec

tion A

ct 19

84 an

d any

subs

eque

nt am

endm

ents

there

to or

re-

enac

tmen

ts the

reof.

10

. TER

MINA

TION

10

.1 Ex

peria

n sha

ll be e

ntitle

d to t

ermi

nate

this A

gree

ment

imme

diatel

y by w

ritten

no

tice t

o the

Clie

nt if:

10.1.

1 The

Clie

nt is

guilty

of an

y mate

rial b

reac

h of t

he pr

ovisi

ons o

f this

Agre

emen

t and

such

brea

ch if

capa

ble of

reme

dy is

not r

emed

ied w

ithin

twen

ty on

e wor

king d

ays o

f writt

en no

tice h

aving

been

give

n to r

emed

y suc

h bre

ach.

10.1.

2 The

Clie

nt ha

s had

a ba

nkru

ptcy o

rder

mad

e aga

inst it

or ha

s mad

e an

arra

ngem

ent o

r com

posit

ion w

ith its

cred

itors

or (b

eing a

body

corp

orate

) has

had

conv

ened

a me

eting

of cr

edito

rs (w

hethe

r for

mal o

r infor

mal) o

r has

enter

ed in

to liq

uidati

on (w

hethe

r volu

ntary

or co

mpuls

ory)

exce

pt a s

olven

t volu

ntary

liquid

ation

for t

he pu

rpos

e only

of re

cons

tructi

on or

amalg

amati

on or

has a

re

ceive

r man

ager

admi

nistra

tor or

admi

nistra

tive r

eceiv

er ap

point

ed of

its

unde

rtakin

g or a

ny pa

rt the

reof

or a

reso

lution

has b

een p

asse

d or a

petiti

on

pres

ented

to an

y Cou

rt for

the w

inding

-up o

f the C

lient

or fo

r the

gran

ting o

f an

admi

nistra

tion o

rder

in re

spec

t of th

e Clie

nt or

any p

roce

eding

s hav

e bee

n co

mmen

ced r

elatin

g to t

he in

solve

ncy o

f the

Clie

nt.

10.2

The t

ermi

natio

n of th

is Ag

reem

ent s

hall b

e with

out p

rejud

ice to

the r

ights

of Ex

peria

n acc

rued

prior

to su

ch te

rmina

tion.

11. F

ORCE

MAJ

EURE

N

otwith

stand

ing an

ything

here

in co

ntaine

d neit

her p

arty

shall

be un

der a

ny lia

bility

to th

e oth

er in

resp

ect o

f any

failu

re to

perfo

rm or

delay

in pe

rform

ing an

y of th

e obli

gatio

ns

here

unde

r whic

h is d

ue to

any c

ause

of w

hatso

ever

natur

e bey

ond i

ts re

ason

able

contr

ol an

d no

such

failu

re or

delay

shall

be de

emed

for a

ny pu

rpos

es to

be a

brea

ch of

this

Agre

emen

t. 12

. ASS

IGNM

ENT

The

rights

gran

ted to

the C

lient

here

unde

r are

per

sona

l to it

and t

he C

lient

shall

not a

ssign

or

gran

t any

rights

in re

spec

t of o

r othe

rwise

deal

in the

same

. 13

. WAI

VER

Fail

ure b

y eith

er pa

rty to

enfor

ce an

y of th

e pro

vision

s of t

his A

gree

ment

shall

not o

pera

te as

a w

aiver

of an

y of it

s righ

ts he

reun

der o

r ope

rate

so as

to ba

r the

exer

cise o

r enfo

rceme

nt the

reof

at an

y tim

e or t

imes

. 14

. VAR

IATI

ONS

This

Agr

eeme

nt co

nstitu

tes th

e who

le of

the te

rms a

gree

d betw

een t

he pa

rties h

ereto

in

resp

ect o

f the s

ubjec

t matt

er he

reof

and s

uper

sede

s all p

revio

us ne

gotia

tions

, und

ersta

nding

s or

repr

esen

tation

s and

shall

be ca

pable

of be

ing va

ried o

nly by

an in

strum

ent in

writi

ng

signe

d by a

duly

autho

rised

repr

esen

tative

of ea

ch of

the p

artie

s her

eto.

15. N

OTIC

E A

ny no

tice t

o be g

iven h

ereu

nder

by ei

ther p

arty

to the

othe

r may

be gi

ven b

y firs

t clas

s mail

ad

dres

sed t

o the

party

of th

e add

ress

here

in sp

ecifie

d or s

uch o

ther a

ddre

ss as

such

party

ma

y fro

m tim

e to t

ime n

omina

te for

the p

urpo

se he

reof

or by

telex

or te

lefax

and s

hall b

e de

emed

to ha

ve be

en se

rved.

15.1

if give

n by m

ail se

venty

-two h

ours

after

the s

ame s

hall h

ave b

een d

espa

tched

and

15.2

if give

n by t

elex o

r tele

fax on

e hou

r afte

r tra

nsmi

ssion

(if tr

ansm

itted d

uring

norm

al bu

sines

s hou

rs) an

d twe

lve ho

urs a

fter t

rans

miss

ion (if

tran

smitte

d outs

ide no

rmal

busin

ess

hour

s).

16. S

EVER

ANCE

T

his A

gree

ment

is se

vera

ble in

that

if any

prov

ision

here

of is

deter

mine

d to b

e ille

gal o

r un

enfor

ceab

le by

any C

ourt

or co

mpete

nt jur

isdict

ion su

ch pr

ovisi

on sh

all be

deem

ed to

have

be

en de

leted

with

out a

ffecti

ng th

e rem

aining

prov

ision

s of t

his A

gree

ment.

17

. LAW

T

his A

gree

ment

shall

be go

vern

ed by

and c

onstr

ued i

n acc

orda

nce w

ith E

nglis

h Law

and t

he

partie

s her

eto ag

ree t

hat th

e Eng

lish C

ourts

shall

have

exclu

sive j

urisd

iction

.

(C) E

xper

ian

2007

Nav

teq

2006

Pag

e 4

31/

05/2

008

APPENDIX 6:


- FOCUS RETAILER REQUIREMENTS REPORT-

Table 1: Basingstoke ‐ FOCUS Retailer Requirements

Minimum Maximum

Operator / Business Class

Help The Aged 46 93 A1 American Golf 232 465 A1 Claire's Accessories 80 100 A1 The Blue Cross 46 93 A1 Profile Clothing Ltd 93 557 A1 Cafe Glace 84 139 A1 Greggs plc 74 111 A1 Johnsons Cleaners UK Ltd 93 116 A1 Peacocks 418 511 A1 Fuel Juice Bars 19 46 A1 Leia 121 186 A1 Bonita 93 186 A1 Bakers Oven 130 232 A1 Machine Mart Limited 186 1,394 A1 Majestic Wine 186 465 A1 Age Concern England 56 93 A1 Scope 70 465 A1 Card Factory 93 130 A1 B & Q Plc 4,645 9,290 A1 Hammonds Furniture Ltd 93 465 A1 T-Mobile (UK) Retail Limited 74 93 A1 Klaussner 465 929 A1 TJ Hughes Ltd 2,323 13,935 A1 Bags Etc 93 139 A1 Safestore Ltd 1,394 4,645 A1 99p Stores Ltd 279 557 A1 Millies Cookies 28 46 A1 The Fragrance Shop 22 56 A1 PamPurredPets 139 929 A1 Barnardos 74 111 A1 Cafe Rouge 232 325 A3 Chiquito 279 409 A3 Frankie & Benny's 279 409 A3 Noodle Nation 232 325 A3 Dominos Pizza Group Ltd 93 111 A5 Mountain Warehouse 167 232 n/aQuiksilver 186 232 n/aMr Clutch Autocentres 325 465 n/aSwarovski 84 111 n/aEcco 51 102 n/aPavers Ltd 279 465 n/aIntimissimi 74 139 n/aRush London 93 186 n/aVets4Pets Ltd 186 223 n/aVintage Inns 650 743 n/aIndividual Restaurant Company 279 743 n/aGreens Health & Fitness 2,323 2,787 n/aFormula One Auto Centre 232 929 n/aLok'nStore 1,394 4,645 n/aPhilpotts 139 186 n/aEsporta Plc 1,115 2,230 n/a

TOTAL: 20,439 52,576

Source: FOCUS (July 2008)

square metres

06/01/2009; 16:49 Strategic Perspecti>es LLP

APPENDIX 7:


- PMRS PEDESTRIAN FLOWCOUNT SURVEY (JULY 2008) -

PEDESTRIAN MARKET RESEARCH SERVICES

BASINGSTOKE

July 2008PEDESTRIAN FLOWCOUNT

PMRSPEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 25th & 26th July 2008

Weather : Friday : Overcast, Some Sunshine Later

Saturday : Warm, Broken Sunshine

Copyright: PMRS LTDThis report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS.

PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

CEN

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OK

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wal

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14TH

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Hou

se, F

estiv

al P

lace

Full

wid

th o

f ped

estri

an m

all c

ount

ed in

Fes

tival

Pla

ce26

HA

LIFA

X B

AN

KM

arke

t Wal

kFu

ll w

idth

of p

edes

trian

wal

kway

cou

nted

on

Mar

ket W

alk

27C

HA

RIT

Y SH

OP

16 W

ote

Stre

etFu

ll w

idth

of p

edes

trian

wal

kway

cou

nted

on

Wot

e S

treet

28FO

LEYS

FU

RN

1 Fe

athe

rs L

ane

Full

wid

th o

f ped

estri

an w

alkw

ay c

ount

ed o

n Fe

athe

rs L

ane

29C

ON

NEL

LS E

ST A

GEN

T1

Wot

e S

treet

Full

wid

th o

f ped

estri

an w

alkw

ay c

ount

ed o

n W

ote

Stre

et30

BA

RC

LAYS

BA

NK

Wal

kway

from

Cas

tons

Yar

dFu

ll w

idth

cou

nted

acr

oss

wal

kway

bet

wee

n B

arcl

ays

Ban

k &

McD

onal

ds fr

om C

asto

ns Y

ard

31N

AT

WES

T B

AN

K3

Lond

on S

treet

Full

wid

th o

f ped

estri

an w

alkw

ay c

ount

ed o

n Lo

ndon

Stre

et32

TON

IC B

AR

20-2

2 Lo

ndon

Stre

etFu

ll w

idth

of p

edes

trian

wal

kway

cou

nted

on

Lond

on S

treet

BA

SIN

GST

OK

E - J

ULY

200

8

Tabl

e 1:

Ped

estr

ian

Flow

coun

ts b

y Lo

catio

n an

d D

ay o

f the

Wee

k (J

uly

2008

FRID

AY

SATU

RD

AY

WEE

KN

OO

CC

UPI

ERST

REE

T &

AD

DR

ESS

NO

TEC

OU

NT

IND

EXC

OU

NT

IND

EXC

OU

NT

IND

EX1

AC

TIO

N B

IKES

CYC

LES

22-2

4 W

inch

este

r Stre

etT

3.27

353.

5133

15.9

534

2C

OR

AL

BET

OFF

7 W

inch

este

r Stre

etT

4.92

525.

4351

24.3

552

3LL

OYD

S T

S B

BA

NK

Chu

rch

Stre

etT

3.33

353.

9337

17.0

836

4B

S M

DR

IVIN

G S

CH

OO

L25

Chu

rch

Stre

etT

3.90

414.

0839

18.7

840

5C

HA

RLT

ON

GR

AC

E ES

T A

GEN

T37

Chu

rch

Stre

etT

1.32

141.

1711

5.86

126

VAC

AN

T5

Che

lsea

Hou

se, F

estiv

al P

lace

T8.

5591

9.09

8641

.51

887

Q S

CLO

THIN

GW

estm

inst

er H

ouse

, Fes

tival

Pla

ceT

6.33

676.

9666

31.2

766

8B

IRTH

DA

YS C

AR

DS

13-1

5 M

ayfa

ir H

ouse

, Fes

tival

Pla

ceT

17.8

819

020

.46

194

90.2

119

29

MA

RK

S &

SPE

NC

ER9-

12 P

addi

ngto

n H

ouse

, Fes

tival

Pla

ceT

28.8

630

632

.46

307

144.

2930

710

MO

SS M

/WR

Clif

ton

Wal

k, F

estiv

al P

lace

T3.

6038

4.71

4519

.55

4211

AR

GO

SFe

stiv

al P

lace

T1.

4716

1.77

177.

6216

12EA

RLY

LEA

RN

ING

CEN

TRE

TOYS

1 Lo

ddon

Mal

l, Th

e M

alls

T3.

3636

3.57

3416

.31

3513

SAIN

SBU

RYS

1-2

Sta

tion

Mal

l, Th

e M

alls

T12

.27

130

11.8

211

256

.68

121

14TH

OM

AS

CO

OK

TR

AVE

L9-

11 O

ld B

asin

g M

all,

The

Mal

lsT

22.5

924

026

.16

247

114.

7124

415

VISI

ON

EXP

RES

S O

PTIC

IAN

Chi

swic

k H

ouse

, Fes

tival

Pla

ceT

30.4

832

435

.55

336

155.

3733

016

CLI

NTO

N C

AR

DS

Uni

t 4 W

esle

y W

alk,

Fes

tival

Pla

ceT

24.9

326

531

.59

299

132.

9928

317

B H

SW

esle

y W

alk,

Fes

tival

Pla

ce (L

ower

Gro

und

Floo

r)T

4.68

504.

3841

21.3

245

18B

EAR

FA

CTO

RY

TOYS

Uni

t 17a

Fes

tival

Pla

ce (L

ower

Gro

und

Floo

r)T

14.4

015

315

.60

148

70.5

915

019

PIZZ

A H

UT

RES

TU

nit 1

7b F

estiv

al P

lace

(Low

er G

roun

d Fl

oor)

T11

.70

124

12.8

112

157

.67

123

20LL

OYD

S N

O 1

BA

R &

RES

TU

nit R

6 Fe

stiv

al P

lace

(Low

er G

roun

d Fl

oor)

T4.

9553

4.35

4121

.88

4721

O2

TEL

Uni

t 31

Fest

ival

Pla

ce (L

ower

Gro

und

Floo

r)T

18.1

219

221

.39

202

92.9

719

822

TCH

IBO

CO

FFEE

Uni

t 72b

Que

en A

nnes

Wal

k, F

estiv

al P

lace

T6.

2767

9.00

8535

.93

7623

GA

P L&

M/W

RU

nit 6

2-64

Que

en A

nnes

Wal

k, F

estiv

al P

lace

T8.

5591

10.1

496

43.9

893

24TH

E PR

OFE

SSIO

NA

L C

OO

KW

AR

E C

OU

nit 5

2 Q

ueen

Ann

es W

alk,

Fes

tival

Pla

ceT

9.12

9711

.04

104

47.4

410

125

VAC

AN

T5

May

fair

Hou

se, F

estiv

al P

lace

T10

.53

112

11.7

311

152

.38

111

26H

ALI

FAX

BA

NK

Mar

ket W

alk

T3.

6939

3.30

3116

.45

3527

CH

AR

ITY

SHO

P16

Wot

e S

treet

T9.

2498

8.85

8442

.57

9028

FOLE

YS F

UR

N1

Feat

hers

Lan

eT

1.08

111.

1111

5.15

1129

CO

NN

ELLS

EST

AG

ENT

1 W

ote

Stre

etT

8.55

9110

.32

9844

.40

9430

BA

RC

LAYS

BA

NK

Wal

kway

from

Cas

tons

Yar

dT

3.45

373.

2731

15.8

134

31N

AT

WES

T B

AN

K3

Lond

on S

treet

T7.

2377

6.87

6533

.18

7132

TON

IC B

AR

20-2

2 Lo

ndon

Stre

etT

2.79

301.

8317

10.8

723

AVE

RA

GE

9.42

100

10.5

710

047

.03

100

Not

e T

- tot

al s

treet

/mal

l wid

th c

ount

edN

ote

A -

enum

erat

ed o

n ad

jace

nt s

treet

Not

e C

- co

unt a

ffect

ed b

y co

nstru

ctio

n w

ork

RE

D -

busi

est r

ecor

ded

foot

fall

CO

UN

T - r

esul

ts s

how

n in

thou

sand

sIN

DE

X -

perc

enta

ge o

f ave

rage

flow

(ben

chm

arke

d at

100

)

The

100

inde

x is

the

benc

hmar

k, a

nd re

fers

to th

e av

erag

e flo

w fo

r the

cen

tre.

Cou

nt p

oint

s w

ith in

dice

s gr

eate

r tha

n 10

0 ha

ve p

edes

trian

flow

abo

ve th

e ce

ntre

's a

vera

ge.

BA

SIN

GST

OK

E JU

LY 2

008

- RA

NK

ED C

OU

NT

POIN

TSba

sed

on th

e in

dexe

d flo

w fo

r the

wee

k

050100

150

200

250

300

350

400

159

1614

218

1819

1325

2429

2327

622

317

220

1710

43

2612

130

3211

528

CO

UN

T PO

INTS

INDEXED PEDESTRIAN FLOW

WE

EK

SA

TUR

DA

YFR

IDA

Y

EXPLANATORY NOTES

1 The 32 count points are selected from the Ordance Survey plan and cover the contiguous retailarea. The sites at which the enumeration was undertaken are identified by the fascia and addressof the occupier with the exact enumeration point noted in each case. The names of occupiers andtheir trades are given for identificationpurposes only: the names cited are not necessarily their fulltrading names, nor do the trades cited necessarily represent the full extent of their business.Similarly, the streets and street numbers are given solely for the purpose of identifyingthe sites atwhich the enumeration was undertaken and they do not necessarily represent the postal addressesof the occupiers.

2 The numbers given represent estimates of the total number of pedestrians passing each site over asix hour period between the hours of 10.00am - 5.00pm on Friday and Saturday, and during thewhole week (Monday-Saturday). The totals given for Friday and Saturday represent sampleswhich are grossed up by a factor of 30, the reciprocal of the sampling fraction, to allow for thefact that on either day pedestrian movements were counted for a total of 12 minutes out of apossible 6 hours.

3 The numbers given for the whole week are the sums of those given for Friday and Saturdaygrossed up by a second factor of 2.353 to allow for the days Monday through Thursday whichwere not enumerated. This latter factor is an average based upon a series of previous countsconducted throughout the week (Monday -Saturday).

4 Unless otherwise indicated, the enumerators are instructed to count pedestrians passing the countpoint in both directions, with the exception of children under the age of eight, vagrants, post-persons, traffic wardens, police officers, and deliverystaff. On vehicular streets, the full pavementwidth outside the unit indicated is enumerated, and in the case of pedestrianised streets andshopping malls, half or full width is enumerated.

5 The indices given in the table for Friday, Saturday, and the whole week are percentages basedupon the average recorded flow of all 32 count points, which is benchmarked at 100 percent. Thechart shows the indexed count points relative to the average pedestrian flow, and indicates thelocational hierarchy throughout the centre.

© PMRS 2008

APPENDIX 8:


STRATEGIC PERSPECTI>ES LLP - TOWN CENTRE AUDIT

(JULY 2008)

APP

ENDIX 8

Tabl

e 1:

Bas

ings

toke

Tow

n C

entr

e R

etai

l Aud

it 20

08

Add

ress

Stre

etN

oFa

scia

Prim

ary

Act

ivity

Goa

dCla

ssU

se C

lass

Fasc

iaPr

imar

y A

ctiv

ityG

oad

Cla

ssU

se C

lass

Chu

rch

Squ

are

Pla

ce o

f Wor

ship

D1

Chu

rch

Stre

et

Will

is M

useu

m &

Art

Gal

lery

Mus

eum

& A

rt G

alle

ryD

1

Chu

rch

Stre

et

Cam

oufla

ge C

orne

rA

rmy

Sur

plus

Com

paris

onA

1

Chu

rch

Stre

et

To

uris

t In

form

atio

nS

ervi

ceA

1

Chu

rch

Stre

et10

Jack

pots

Am

usem

ents

Com

paris

onA

SG

Chu

rch

Stre

et10

a

Vac

ant O

utle

tV

acan

tA

1

Chu

rch

Stre

et10

bK

eel B

arre

ttE

stat

e A

gent

Ser

vice

A2

Chu

rch

Stre

et10

cIn

k E

xpre

ssC

ompu

ter

Equ

ipm

ent

Com

paris

onA

1

Chu

rch

Stre

et12

Car

eyH

aird

ress

ing

Ser

vice

A1

Chu

rch

Stre

et12

- 14

Are

a 51

Gift

sC

ompa

rison

A1

Chu

rch

Stre

et13

Hal

ifax

Pro

perty

Ser

vice

sE

stat

e A

gent

Ser

vice

A2

Vac

ant

Vacant

Vacant

Vacant

Chu

rch

Stre

et15

Long

leys

Auc

tione

ers

&

Val

uers

Com

paris

onA

2S

kool

kit

Clothing

Comparison

A1

Chu

rch

Stre

et16

G E

Ant

onel

liJe

wel

ler

Com

paris

onA

1

Chu

rch

Stre

et16

aK

elly

Ser

vice

sE

mpl

oym

ent

Age

ncy

Ser

vice

A2

Chu

rch

Stre

et16

a

Vac

ant O

utle

tV

acan

tA

1

Chu

rch

Stre

et17

Pro

perty

Exp

lore

rE

stat

e A

gent

Ser

vice

A2

Chu

rch

Stre

et19

Mel

ville

Bur

bage

Insu

ranc

e O

ffice

Ser

vice

A2

Chu

rch

Stre

et2

Tutu

2 T

ango

Dan

ce W

ear

Com

paris

onA

1

Chu

rch

Stre

et21

V

acan

t Pub

lic

Hou

seV

acan

tA

4C

enso

Public Hou

seService

A4

Chu

rch

Stre

et23

V

acan

t Out

let

Vac

ant

A1

Del

issi

mo

Restaurant

Service

A3

Chu

rch

Stre

et25

B S

MD

rivin

g S

choo

lB

1

Chu

rch

Stre

et2a

Cut

ting

Loun

geH

aird

ress

ing

Ser

vice

A1

APP

ENDIX 8

Chu

rch

Stre

et3

Ben

efic

ial F

inan

ceFi

nanc

ial

Adv

isor

sS

ervi

ceA

2

Chu

rch

Stre

et31

Wax

Wor

ks S

tudi

oB

eaut

y S

alon

Ser

vice

A1

Chu

rch

Stre

et33

Nic

ola

Flor

ist

Com

paris

onA

1

Chu

rch

Stre

et35

Nor

thw

ood

Est

ate

Age

ntS

ervi

ceA

2

Chu

rch

Stre

et37

Cha

rlton

Gra

ceE

stat

e A

gent

Ser

vice

A2

Chu

rch

Stre

et4

Lem

ongr

ass

Thai

Res

taur

ant

Ser

vice

A3

Baa

n Th

ai R

esta

uran

tService

A3

Chu

rch

Stre

et5

Usa

Nai

lsB

eaut

y S

alon

Ser

vice

A1

Chu

rch

Stre

et5a

Chi

k M

exTa

ke A

way

Ser

vice

A5

Chu

rch

Stre

et6

Arc

Hai

rdre

ssin

gS

ervi

ceA

1

Chu

rch

Stre

et7

Sko

olki

tC

hild

rens

Wea

rC

ompa

rison

A1

Vac

ant

Vac

ant

Vac

ant

Vac

ant

Chu

rch

Stre

et8

Virt

ual G

ames

Com

pute

r G

ames

Com

paris

onA

1V

acan

tV

acan

tV

acan

tV

acan

t

Chu

rch

Stre

et9

Leig

hton

s &

Flo

ydO

ptic

ian

Com

paris

onA

1

Cro

ss S

treet

10W

hite

hous

eIn

sura

nce

Offi

ceS

ervi

ceA

2

Cro

ss S

treet

12

Vac

ant O

utle

tV

acan

tA

1

Cro

ss S

treet

2

Vac

ant O

utle

tV

acan

tA

1

Cro

ss S

treet

4 - 6

A P

lan

Insu

ranc

eIn

sura

nce

Offi

ceS

ervi

ceA

2

Cro

ss S

treet

8W

allis

Pra

nce

Sol

icito

rS

ervi

ceA

2

Cop

enha

gen

Cou

rt

O

ffice

B1

Feat

hers

Lan

e1

Fole

ysFu

rnitu

reC

ompa

rison

A1

Feat

hers

Lan

e2

Aud

io T

Hom

e E

nter

tain

men

tC

ompa

rison

A1

Beauty Box

Beautitians

Service

SG

Feat

hers

Lan

e3

Hea

d O

ffice

Hai

rdre

ssin

gS

ervi

ceA

1

Feat

hers

Lan

e4

V

acan

t Out

let

Vac

ant

A1

Marylka

Polish de

licatessent

Conven

eince

A1

Feat

hers

Yar

dM

ayflo

wer

Chi

nese

Chi

nese

R

esta

uran

tS

ervi

ceA

3

Feat

hers

Yar

d

V

acan

t Oth

er

Bui

ldin

gV

acan

tU

C

APP

ENDIX 8

Feat

hers

Yar

d

Elit

e C

ars

Taxi

Hire

Ser

vice

AS

G

Feat

hers

Yar

d

O

ffice

B1

Feat

hers

Yar

d

Woo

dfor

d &

Co

Est

ate

Age

ntS

ervi

ceA

2

Jaco

bs A

lley

Offi

ceB

1

Joic

es Y

ard

Th

e S

quirr

el C

olle

ctor

s C

entre

Ant

ique

sC

ompa

rison

A1

Joic

es Y

ard

184

4 C

ars

Taxi

Hire

Ser

vice

AS

G

Joic

es Y

ard

3S

unris

eC

hine

se T

ake

Aw

ayS

ervi

ceA

5Orien

tal W

okTake‐away

Service

A5

Lond

on S

treet

Pla

ce o

f Wor

ship

D1

Lond

on S

treet

1Zi

zzi

Italia

n R

esta

uran

tSer

vice

A3

Lond

on S

treet

12R

egis

Hai

r Sty

lists

Hai

rdre

ssin

gS

ervi

ceA

1

Lond

on S

treet

14

Vac

ant O

utle

tV

acan

tA

1M

agne

t Kitc

hens

Hom

e Im

provem

ents

Comparison

A1

Lond

on S

treet

15Th

e R

ehab

Sho

pC

harit

y S

hop

Com

paris

onA

1Fr

inge

Hai

r Com

pany

Hair & Beauty

Service

A1

Lond

on S

treet

15a

Sm

art C

artri

dge

Com

pute

r E

quip

men

tC

ompa

rison

A1

Tayl

or M

ade

Men

s G

room

ing

Hair & Beauty

Service

A1

Lond

on S

treet

16N

elso

n N

icho

llsS

olic

itor

Ser

vice

A2

Martin

s & Co

Lettings

Lond

on S

treet

17H

ee`s

Exp

ress

Chi

nese

Tak

e A

way

Ser

vice

A5

Lond

on S

treet

17a

The

Sun

tan

Sho

pS

olar

ium

Com

paris

onA

1

Lond

on S

treet

17b

Food

smith

sTa

ke A

way

Ser

vice

A5

Lond

on S

treet

18G

alle

ttoIta

lian

Res

taur

antS

ervi

ceA

3

Lond

on S

treet

19Tu

liIn

dian

Res

taur

antS

ervi

ceA

3

Lond

on S

treet

2La

dbro

kes

Bet

ting

Offi

ceS

ervi

ceA

2

Lond

on S

treet

20 -

22Y

ates

Pub

lic H

ouse

Ser

vice

A4

Tonic

Public Hou

seService

A4

Lond

on S

treet

21R

hu B

arB

ar &

Res

taur

ant

Ser

vice

A4

Lond

on S

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3

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on S

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ompa

rison

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APP

ENDIX 8

Lond

on S

treet

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ion

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elH

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vice

C1

Lond

on S

treet

25

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APP

ENDIX 8

May

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ce

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flow

erC

hine

se

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vice

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ai S

mile

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uran

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3

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ompa

rison

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ters

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mpl

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aird

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vice

A1

Pot

ters

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es W

orks

hop

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paris

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APP

ENDIX 8

Que

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e M

oney

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pFi

nanc

ial

Adv

isor

sS

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ceA

2

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ens

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way

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vice

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ens

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ade

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harc

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5

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ight

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1

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ens

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ade

5

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1

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6

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1

Sea

l Roa

d1

Ale

xand

er &

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nem

ason

Con

stru

ctio

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ompa

rison

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Sta

tion

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O

akvi

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axis

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vice

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ank

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vice

A2

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ches

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ompa

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A1

Win

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14E

dwar

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mes

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gS

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Win

ches

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15Th

e B

aker

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lic H

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vice

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Win

ches

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treet

16B

asin

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entre

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ompa

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Win

ches

ter S

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17Th

e M

aide

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4

Win

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treet

18

Pla

ce o

f Wor

ship

Ser

vice

D1

Win

ches

ter S

treet

2Ll

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ank

Ser

vice

A2

Win

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ter S

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go R

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eB

ar &

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taur

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Ser

vice

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Bar Ro

ck Cafe

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seService

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Win

ches

ter S

treet

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afe

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ar &

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Win

ches

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22 -

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ctio

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ikes

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Win

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23Th

e R

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k O

f Sco

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kS

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2

APP

ENDIX 8

Win

ches

ter S

treet

25 -

27

Vac

ant O

utle

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acan

tA

1Cafe Piccolo

Restaurant

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A3

Win

ches

ter S

treet

26K

all-K

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ompa

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27a

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acan

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e Li

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3 - 5

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acan

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YMCA

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pCh

arity

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Win

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32

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1

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34A

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35C

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stat

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gent

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vice

A2

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Win

ches

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treet

36Th

e R

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stat

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37Fo

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vice

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39La

mb

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2

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4B

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3

Win

ches

ter S

treet

41 -

43D

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stat

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vice

A2

Win

ches

ter S

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45A

rling

ton

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are

Est

ate

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cant

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ches

ter S

treet

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rintin

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P

hoto

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paris

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1

Win

ches

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ry C

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Win

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mpl

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treet

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vice

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etfre

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ffice

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vice

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ntS

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2

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e S

treet

13G

regg

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aker

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veni

ence

A1

APP

ENDIX 8

Wot

e S

treet

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an B

uild

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ldin

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tyS

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21 -

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ence

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lic H

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Cas

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vice

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Cas

tle S

quar

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acan

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Vac

ant

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APP

ENDIX 8

Cas

tle S

quar

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Jess

ops

Pho

to G

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paris

onA

1

Cas

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SG

APP

ENDIX 8

Fest

iva

Pla

ce, M

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ir H

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3G

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tatio

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acan

tV

acan

tV

acan

tV

acan

t

Fest

ival

Pla

ceU

nit 1

2A

nn S

umm

ers

Ling

erie

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 1

3Q

uiz

Ladi

es W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 1

4E

sprit

Ladi

es &

Men

s W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 1

5G

ame

Com

pute

r G

ames

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 1

6D

ollo

nd &

Aitc

hiso

nO

ptic

ian

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 1

7E

rnes

t Jon

esJe

wel

ler

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 1

7aB

uild

A B

ear W

orks

hop

Gift

sC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 1

9B

oros

Leat

her G

oods

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 2

- 3

Nex

tC

loth

ing

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 2

1M

amas

& P

apas

Nur

sery

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 2

2Tr

espa

ssO

utdo

or W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 2

3C

lark

sS

hoes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 2

4M

K O

neLa

dies

Wea

rC

ompa

rison

A1

APP

ENDIX 8

Fest

ival

Pla

ceU

nit 2

7P

umpk

in P

atch

Chi

ldre

ns W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 2

8 - 2

9H

M V

Rec

ordi

ngs

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 3

0Q

ube

Sho

esC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 3

1O

2Te

leph

ones

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 3

1bF

Hin

dsJe

wel

ler

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 3

2B

arra

ttsS

hoes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 3

3Ja

ne N

orm

anLa

dies

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 3

43

Sto

reTe

leph

ones

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 3

5W

ater

ston

esB

ooks

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 3

6Fa

ithS

hoes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

Clin

ton

Car

dsC

ards

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

1R

iver

Isla

ndLa

dies

& M

ens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 4

3S

uits

You

Men

s W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

4 - 4

5U

S C

Ladi

es &

Men

s W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

7W

areh

ouse

Ladi

es W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

8P

rinci

ples

Ladi

es W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

9O

asis

Ladi

es W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 5

J D

Spo

rtsS

ports

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 5

0B

lack

sO

utdo

or W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 5

0aFr

ee S

pirit

Clo

thin

gC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 5

2Th

e P

rofe

ssio

nal C

ookw

are

Com

pany

Hou

seho

ld

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 5

6M

odel

zone

Mod

els

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 5

7R

oom

s O

f Bas

ings

toke

Furn

iture

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 5

8P

ast T

imes

Gift

sC

ompa

rison

A1

APP

ENDIX 8

Fest

ival

Pla

ceU

nit 5

9H

awki

ns B

azaa

rTo

ys &

Gam

esC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

Rep

ublic

Ladi

es &

Men

s W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 6

Sch

uhS

hoes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 6

0G

olds

mith

sJe

wel

ler

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 6

2 - 6

4G

apLa

dies

& M

ens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

2 - 6

4G

apki

dsC

hild

rens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

5 - 6

6Th

e P

ier

Hou

seho

ld

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

7Fr

ench

Con

nect

ion

Ladi

es &

Men

s W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 6

8L

K B

enne

ttLa

dies

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

9P

aper

chas

eS

tatio

ner

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 7

Topm

anM

ens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 7

0La

Sen

zaLi

nger

ieC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 7

1C

CLa

dies

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 7

1A

ustin

Ree

dM

ens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 7

4Ti

e R

ack

Ladi

es &

Men

s A

cces

sorie

sC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 7

5P

hone

s 4

UTe

leph

ones

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 7

6H

erbm

edic

Nat

ural

The

rapy

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 8

Tops

hop

Ladi

es W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 9

Bur

ton

Men

s W

ear

Com

paris

onA

1

Fest

ival

Pla

ceU

nit R

7W

hitta

rdTe

a &

Cof

fee

Mer

chan

tC

ompa

rison

A1

Fest

ival

Pla

ce, C

hels

ea

Hou

se17

Son

y C

entre

Hom

e E

nter

tain

men

tC

ompa

rison

A1

Fest

ival

Pla

ce, C

hels

ea

Hou

se3

- 4D

awso

ns M

usic

Inst

rum

ents

&

She

et M

usic

Com

paris

onA

1Fe

stiv

al P

lace

, Che

lsea

H

ouse

8C

onte

ssa

Ling

erie

Com

paris

onA

1Fe

stiv

al P

lace

, Che

lsea

H

ouse

9S

pecs

aver

s O

ptic

ians

Opt

icia

nC

ompa

rison

A1

APP

ENDIX 8

Fest

ival

Pla

ce, C

hisw

ick

Hou

se

Woo

lwor

ths

Var

iety

Sto

reC

ompa

rison

A1

Fest

ival

Pla

ce, C

hisw

ick

Hou

se

Pou

ndla

ndH

ouse

hold

G

oods

Com

paris

onA

1Fe

stiv

al P

lace

, Chi

swic

k H

ouse

V

isio

n E

xpre

ssO

ptic

ian

Com

paris

onA

1Fe

stiv

al P

lace

, Ham

pste

ad

Hou

se1

- 7S

late

r Men

swea

rM

ens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ce, H

amps

tead

H

ouse

10 -

12S

uper

drug

Hea

lth &

Bea

uty

Com

paris

onA

1Fe

stiv

al P

lace

, Ham

pste

ad

Hou

se14

New

Loo

kLa

dies

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ce, H

amps

tead

H

ouse

15 -

16Li

nens

Dire

ctH

ouse

hold

Te

xtile

sC

ompa

rison

A1

Fest

ival

Pla

ce, H

amps

tead

H

ouse

18M

oss

Men

s W

ear

Com

paris

onA

1Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se1

Pric

eles

sS

hoes

Com

paris

onA

1Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se11

- 12

Mill

ets

Out

door

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

13B

atem

ans

Opt

icia

nC

ompa

rison

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

17Th

ornt

ons

Con

fect

ione

ry &

B

iscu

itsC

ompa

rison

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

6T

Mob

ileTe

leph

ones

Com

paris

onA

1Fe

stiv

al P

lace

, May

fair

Hou

se10

Bea

verb

rook

sJe

wel

ler

Com

paris

onA

1Fe

stiv

al P

lace

, May

fair

Hou

se11

The

Ora

nge

Sho

pTe

leph

ones

Com

paris

onA

1Fe

stiv

al P

lace

, May

fair

Hou

se12

Gre

ggs

Bak

erC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

13 -

15B

irthd

ays

Car

dsC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

16A

nim

alC

loth

ing

Com

paris

onA

1Fe

stiv

al P

lace

, May

fair

Hou

se17

Hol

land

& B

arre

ttH

ealth

Foo

dC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

18Th

e B

ody

Sho

pH

ealth

& B

eaut

yC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

22 -

24Za

raLa

dies

& M

ens

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

25D

avid

Clu

low

Opt

icia

nC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

26H

otel

Cho

cola

tC

onfe

ctio

nery

&

Bis

cuits

Com

paris

onA

1

Fest

ival

Pla

ce M

ayfa

ir H

ouse

27Th

e C

arph

one

War

ehou

seTe

leph

ones

Com

paris

onA

1

APP

ENDIX 8

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

28 -

29H

Sam

uel

Jew

elle

rC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

4D

owns

Car

pets

&

Floo

ring

Com

paris

onA

1P

ampu

rred

Pet

sP

et S

tore

C

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

6R

yman

Offi

ce E

quip

men

tC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

7C

laire

sLa

dies

A

cces

sorie

sC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

8Lu

shH

ealth

& B

eaut

yC

ompa

rison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

S

hoec

are

Sho

e R

epai

rsC

ompa

rison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

N

okia

Tele

phon

esC

ompa

rison

A1

Mob

ile P

hone

s D

irect

Tele

phon

esCo

mparison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

Th

e P

erfu

me

Sho

pH

ealth

& B

eaut

yC

ompa

rison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

T

K M

axx

Clo

thin

gC

ompa

rison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

13 -

15V

irgin

Rec

ordi

ngs

Com

paris

onA

1Za

vvi

Rec

ordi

ngs

Comparison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

16M

onso

onLa

dies

Wea

rC

ompa

rison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

16A

cces

soriz

eLa

dies

A

cces

sorie

sC

ompa

rison

A1

Fest

ival

Pla

ce, P

addi

ngto

n H

ouse

9 - 1

2M

arks

& S

penc

erV

arie

ty S

tore

Com

paris

onA

1Fe

stiv

al P

lace

, Wes

tmin

ster

H

ouse

S

ports

Wor

ldS

ports

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ce, W

estm

inst

er

Hou

se

Q S

Clo

thin

gC

ompa

rison

A1

Fest

ival

Pla

ce, W

estm

inst

er

Hou

se12

- 13

Car

pent

ers

Car

go H

omes

hop

Hou

seho

ld

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ce, W

estm

inst

er

Hou

se14

- 15

Circ

le7

Hou

seho

ld

Goo

dsC

ompa

rison

A1

Fest

ival

Pla

ce, W

estm

inst

er

Hou

se16

- 18

The

Ent

erta

iner

Toys

& G

ames

Com

paris

onA

1Fe

stiv

al P

lace

, Wes

tmin

ster

H

ouse

21Fa

bric

Lan

dH

aber

dash

ery

Com

paris

onA

1Fe

stiv

al P

lace

, Wes

tmin

ster

H

ouse

K21

Car

tridg

e W

orld

Com

pute

r E

quip

men

tC

ompa

rison

A1

Vac

ant

Vac

ant

Vac

ant

Vac

ant

Fest

ival

Pla

ces,

Che

lsea

H

ouse

14 -

16M

adho

use

Clo

thin

gC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 3

1aV

odaf

one

Tele

phon

esC

ompa

rison

A1

Fest

ival

Pla

ce, C

hels

ea

Hou

se10

- 13

Icel

and

Froz

en F

ood

Con

veni

ence

A1

Fest

ival

Pla

ce, C

hels

ea

Hou

se20

McC

olls

CTN

Con

veni

ence

A1

Vac

ant

Vac

ant

Vac

ant

Vac

ant

APP

ENDIX 8

Fest

ival

Pla

ce, H

amps

tead

H

ouse

1 - 7

Tesc

o M

etro

Sup

erm

arke

tC

onve

nien

ceA

1Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se

Exp

erie

nce

Gro

cer

Con

veni

ence

A1

Fest

ival

Pla

ceU

nit K

8N

ews

Cen

treC

TNC

onve

nien

ceA

1Fe

stiv

a P

lace

, Che

lsea

H

ouse

7To

ni &

Guy

Hai

rdre

ssin

gS

ervi

ceA

1

Fest

ival

Pla

ce

Sta

geco

ach

Bus

Boo

king

O

ffice

Ser

vice

A1

Fest

ival

Pla

ceU

nit 5

1S

hear

Bea

uty

Bea

uty

Sal

onS

ervi

ceA

1

Fest

ival

Pla

ceU

nit K

10S

ubw

ayS

andw

ich

Bar

Ser

vice

A1

Fest

ival

Pla

ce, C

hels

ea

Hou

se1

Stu

dio

Fifty

Fiv

eH

aird

ress

ing

Ser

vice

A1

Fest

ival

Pla

ce, C

laph

am

Hou

se1

Cru

esH

aird

ress

ing

Ser

vice

A1

Fest

ival

Pla

ce, H

amps

tead

H

ouse

17G

oing

Pla

ces

Trav

el A

gent

Ser

vice

A1

Dia

mon

ds &

Pea

rlsJe

wel

lers

Com

paris

onA

1Fe

stiv

al P

lace

, Ham

pste

ad

Hou

se19

Rea

dy 2

Go

San

dwic

h B

arS

ervi

ceA

1Fe

stiv

al P

lace

, Ham

pste

ad

Hou

se20

Mila

nH

aird

ress

ing

Ser

vice

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

10W

hite

Lig

ht T

hera

pyB

eaut

y S

alon

Ser

vice

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

4Th

omso

nTr

avel

Age

ntS

ervi

ceA

1Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se7

Sup

ercu

tsH

aird

ress

ing

Ser

vice

A1

Fest

ival

Pla

ceU

nit 1

8A

bbey

Ban

kS

ervi

ceA

2

Fest

ival

Pla

ceU

nit K

9La

dbro

kes

Bet

ting

Offi

ceS

ervi

ceA

2

Fest

ival

Pla

ce, B

edfo

rd W

alk

H

S B

CB

ank

Ser

vice

A2

Fest

ival

Pla

ce, C

hels

ea

Hou

se18

- 19

Bar

clay

s B

ank

Ban

kS

ervi

ceA

2Fe

stiv

al P

lace

, Che

lsea

H

ouse

21B

lue

Arr

ow P

erso

nnel

Ser

vice

sE

mpl

oym

ent

Age

ncy

Ser

vice

A2

Fest

ival

Pla

ce, C

laph

am

Hou

se2

Alli

ance

+ L

eice

ster

Ban

kS

ervi

ceA

2Fe

stiv

al P

lace

, Cla

pham

H

ouse

3 - 4

Nat

ionw

ide

Bui

ldin

g S

ocie

tyB

uild

ing

Soc

iety

Ser

vice

A2

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

14 -

16N

at W

est

Ban

kS

ervi

ceA

2Fe

stiv

al P

lace

, May

fair

Hou

se19

- 21

Lloy

ds T

SB

Ban

kS

ervi

ceA

2

APP

ENDIX 8

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

2M

ann

& C

oE

stat

e A

gent

Ser

vice

A2

Fest

ival

Pla

ce

Bhs

Res

taur

ant

Ser

vice

A3

Fest

ival

Pla

ce

Bas

kin

Rob

bins

Ice

Cre

am

Par

lour

Ser

vice

A3

Fest

ival

Pla

ce

Caf

e V

enue

Caf

eS

ervi

ceA

3

Fest

ival

Pla

ceU

nit 1

7bP

izza

Hut

Piz

za R

esta

uran

tS

ervi

ceA

3

Fest

ival

Pla

ceU

nit 3

5C

affe

Ner

oC

offe

e S

hop

Ser

vice

A3

Fest

ival

Pla

ceU

nit 3

7C

osta

Cof

fee

Cof

fee

Sho

pS

ervi

ceA

3

Fest

ival

Pla

ceU

nit 3

9S

tarb

ucks

Cof

fee

Sho

pS

ervi

ceA

3

Fest

ival

Pla

ceU

nit 7

2bTc

hibo

Cof

fee

Sho

pS

ervi

ceA

3F

Hin

ds

Jew

elle

rsC

ompa

rison

A1

Fest

ival

Pla

ceU

nit R

10W

agam

ama

Res

taur

ant

Ser

vice

A3

Fest

ival

Pla

ceU

nit R

4N

ando

sR

esta

uran

tS

ervi

ceA

3

Fest

ival

Pla

ceU

nit R

5A

skP

izza

Res

taur

ant

Ser

vice

A3

Fest

ival

Pla

ceU

nit R

7aB

en &

Jer

rys

Ice

Cre

am

Par

lour

Ser

vice

A3

Fest

ival

Pla

ceU

nit R

8G

ourm

et B

urge

r Kitc

hen

Res

taur

ant

Ser

vice

A3

Fest

ival

Pla

ceU

nit R

8aA

pach

e S

pur S

teak

& G

rill

Res

taur

ant

Ser

vice

A3

Coa

l Gril

l and

Bar

Res

taur

ant

Ser

vice

A

3

Fest

ival

Pla

ceU

nit R

9C

iao

Bab

y C

ucin

aR

esta

uran

tS

ervi

ceA

3Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se2

- 3C

afe

Gia

rdin

oC

afe

Ser

vice

A3

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

1C

affe

Ner

oC

offe

e S

hop

Ser

vice

A3

Fest

ival

Pla

ce, W

estm

inst

er

Hou

se23

Hee

sC

hine

se

Res

taur

ant

Ser

vice

A3

Fest

ival

Pla

ceU

nit R

2D

exte

rs B

ar &

Gril

lB

ar &

Res

taur

ant

Ser

vice

A4

Fest

ival

Pla

ceU

nit R

3La

Tas

caB

ar &

Res

taur

ant

Ser

vice

A4

Fest

ival

Pla

ceU

nit R

6Ll

oyds

No

1B

ar &

Res

taur

ant

Ser

vice

A4

Fest

ival

Pla

ceK

14Fr

uits

ticks

Take

Aw

ayS

ervi

ceA

5

Fest

ival

Pla

ceU

nit R

1B

urge

r Kin

gFa

st F

ood

Res

taur

ant

Ser

vice

A5

APP

ENDIX 8

Fest

ival

Pla

ce, H

amps

tead

H

ouse

22P

izza

Hut

Piz

za T

ake

Aw

ayS

ervi

ceA

5Fe

stiv

al P

lace

, Wes

tmin

ster

H

ouse

22M

r Mun

chTa

ke A

way

Ser

vice

A5

Fest

ival

Pla

ce, W

estm

inst

er

Hou

se

In

form

atio

n C

entre

Ser

vice

AS

G

Fest

ival

Pla

ce

Vue

Cin

ema

Ser

vice

D2

Fest

ival

Pla

ce

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ceK

12

Vac

ant O

utle

tV

acan

tA

1

Fest

ival

Pla

ceU

nit 2

0

Vac

ant O

utle

tV

acan

tA

1P

unky

Fis

hW

omen

s C

loth

esC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 2

5

Vac

ant O

utle

tV

acan

tA

1

Fest

ival

Pla

ceU

nit 2

6

Vac

ant O

utle

tV

acan

tA

1

Fest

ival

Pla

ceU

nit 4

0

Vac

ant O

utle

tV

acan

tA

1Ja

ne B

ootm

aker

sS

hoes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 4

2

Vac

ant O

utle

tV

acan

tA

1

Fest

ival

Pla

ceU

nit 4

6

Vac

ant O

utle

tV

acan

tA

1P

hase

8W

omen

s C

loth

esC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 5

3 - 5

4

Vac

ant O

utle

tV

acan

tA

1

Fest

ival

Pla

ceU

nit 6

0a

Vac

ant O

utle

tV

acan

tA

1K

urt M

ulle

rC

loth

esC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

1

Vac

ant O

utle

tV

acan

tA

1C

osta

Cof

fee

Cof

fee

Sho

pS

ervi

ce

A1

Fest

ival

Pla

ceU

nit 7

2

Vac

ant O

utle

tV

acan

tA

1Tr

ium

ph

Wom

ens

Clo

thes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit 7

2a

Vac

ant O

utle

tV

acan

tA

1iS

tore

C

ompu

ters

/Tel

epho

nes

Com

paris

onA

1

Fest

ival

Pla

ceU

nit K

18

Vac

ant O

utle

tV

acan

tA

1

Fest

ival

Pla

ceU

nit R

1a

Vac

ant O

utle

tV

acan

tA

1G

lo C

afe

Riv

e an

d N

oodl

es

Caf

eS

ervi

ce

A5

Fest

ival

Pla

ce, C

hels

ea

Hou

se2

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ce, C

hels

ea

Hou

se5

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ce, C

hisw

ick

Hou

se

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ce, H

amps

tead

H

ouse

21

Vac

ant O

utle

tV

acan

tA

1S

hake

Aw

ayM

ilk S

hake

Ser

vice

A

1Fe

stiv

al P

lace

, Ham

pste

ad

Hou

se8

- 9

Vac

ant O

utle

tV

acan

tA

1

APP

ENDIX 8

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

18

Vac

ant O

utle

tV

acan

tA

1Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se5

V

acan

t Out

let

Vac

ant

A1

Muf

fin B

reak

San

dwic

h /M

uffin

sS

ervi

ce

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

8

Vac

ant O

utle

tV

acan

tA

1Fe

stiv

al P

lace

, Ken

sing

ton

Hou

se9

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

12a

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

26

Vac

ant O

utle

tV

acan

tA

1Virgin M

edia

Comparison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

5

Vac

ant O

utle

tV

acan

tA

1Fe

stiv

al P

lace

, Wes

tmin

ster

H

ouse

Vac

ant O

utle

tV

acan

tA

1Fe

stiv

al P

lace

, Wes

tmin

ster

H

ouse

K20

V

acan

t Out

let

Vac

ant

A1

Fest

ival

Pla

ce

O

ffice

B1

Fest

ival

Pla

ce

S

tore

UC

APPENDIX 9:


STRATEGIC PERSPECTI>ES LLP - TOWN CENTRE AUDIT

- USE CLASS COMPOSITION AND VACANT UNITS -

Tabl

e 1:

Use

Cla

ss C

ompo

sitio

n : B

asin

gsto

ke T

own

cent

re 2

008

Use

Cla

ss C

ateg

ory

Tota

l Num

ber o

f U

nits

Nat

iona

l A

vera

ge 2

007

A1

Con

veni

ence

Goo

ds1

3.8%

42.0%

52.7%

109.1%

A1

Com

paris

on G

oods

15

57.7%

124

61.4%

3820

.8%

177

45.0%

A1

Ser

vice

s2

7.7%

146.9%

189.8%

349.9%

A2

Fina

ncia

l and

Pro

fess

iona

l S

ervi

ces

13.8%

105.0%

4122

.4%

529.0%

A3

Res

taur

ants

& C

afes

13.8%

178.4%

137.1%

3114

.4%

A4

Drin

king

Est

ablis

hmen

ts

00.0%

31.5%

116.0%

14N/A

A5

Hot

Foo

d Ta

ke-a

way

0

0.0%

52.5%

84.4%

13N/A

B1

Bus

ines

s0

0.0%

10.5%

105.5%

11N/A

D1

00.0%

00.0%

52.7%

5N/A

D2

13.8%

10.5%

21.1%

4N/A

Sui

Gen

eris

1

3.8%

10.5%

105.5%

12N/A

Vac

ant

415

.4%

2210

.9%

2212

.0%

4811

.3%

Tota

l 26

100.0%

202

100.0%

183

100.0%

411

Sou

rce:

Stra

tegi

c P

ersp

ectiv

es L

LP -

Tow

n C

entre

Aud

it (J

uly

2008

)

The

Mal

lsFe

stiv

al P

lace

Top

of th

e To

wn

Table 2: Basingstoke Town Centre ‐ Vacant Retail Units

Address Number Area Use ClassChurch Street 10a Top of the Town A1Church Street 16a Top of the Town A1Cross Street 12 Top of the Town A1Cross Street 2 Top of the Town A1Mark Lane Top of the Town A1New Road 10 - 12 Top of the Town A1New Street 1 Top of the Town A1Queens Parade 5 Top of the Town A1Queens Parade 6 Top of the Town A1Winchester Street 27a Top of the Town A1Wote Street 2 Top of the Town A1Wote Street 21 - 23 Top of the Town A1Wote Street 25 Top of the Town A2Wote Street 17 Top of the Town A3Wote Street 31 Top of the Town A4Winchester Street 45 Top of the Town A5Winchester Street 35 Top of the Town A6Church Street 13 Top of the Town A7Church Street 8 Top of the Town A8Church Street 7 Top of the Town A9The Malls, Old Basing Mall 16 The Malls A1The Malls, Loddon Mall 2 The Malls A1The Malls, Castle Square 2 The Malls A1The Malls, Old Basing Mall 13 The Malls A2Festival Place Festival Place A1Festival Place K12 Festival Place A1Festival Place Unit 25 Festival Place A1Festival Place Unit 26 Festival Place A1Festival Place Unit 42 Festival Place A1Festival Place Unit 53 - 54 Festival Place A1Festival Place Unit K18 Festival Place A1Festival Place, Chelsea House 2 Festival Place A1Festival Place, Chelsea House 5 Festival Place A1Festival Place, Chiswick House Festival Place A1Festival Place, Hampstead House 8 - 9 Festival Place A1Festival Place, Kensington House 18 Festival Place A1Festival Place, Kensington House 8 Festival Place A1Festival Place, Kensington House 9 Festival Place A1Festival Place, Mayfair House 12a Festival Place A1Festival Place, Mayfair House 5 Festival Place A1Festival Place, Westminster House Festival Place A1Festival Place, Westminster House K20 Festival Place A1Festival Place, Westminster House K21 Festival Place A2Festival Place, Chelsea House 20 Festival Place A3Festival Place K24 Festival Place A4Festival Place Unit 11 Festival Place A5Source: Strategic Perspectives LLP Town Centre Audit (July 2008)

06/01/2009; 17:33 Strategic Perspecti>es LLP

Tabl

e 3:

Ret

aile

rs a

nd O

pera

tors

Mov

ing

in to

Bas

ings

toke

Tow

n C

entr

e be

twee

n 20

07 a

nd 2

008

Add

ress

Stre

et N

o.Lo

catio

n20

0720

08 O

ccup

ier

Prim

ary

Act

ivity

Goa

d C

lass

Use

Cla

ssFe

stiv

al P

lace

Uni

t 61

Fest

ival

Pla

ceV

acan

t Out

let

Cos

ta C

offe

eC

offe

e S

hop

Ser

vice

A

1Fe

stiv

al P

lace

Uni

t R1a

Fest

ival

Pla

ceV

acan

t Out

let

Glo

Caf

e R

ive

and

Noo

dles

Caf

eS

ervi

ce

A5

Fest

ival

Pla

ceU

nit 7

2aFe

stiv

al P

lace

Vac

ant O

utle

tiS

tore

C

ompu

ters

/Tel

epho

nes

Com

paris

onA

1Fe

stiv

al P

lace

Uni

t 40

Fest

ival

Pla

ceV

acan

t Out

let

Jane

Boo

tmak

ers

Sho

esC

ompa

rison

A1

Fest

ival

Pla

ceU

nit 6

0aFe

stiv

al P

lace

Vac

ant O

utle

tK

urt M

ulle

rC

loth

esC

ompa

rison

A1

Fest

ival

Pla

ce, K

ensi

ngto

n H

ouse

5Fe

stiv

al P

lace

Vac

ant O

utle

tM

uffin

Bre

akS

andw

ich

/Muf

fins

Ser

vice

A

1Fe

stiv

al P

lace

Uni

t 46

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ival

Pla

ceV

acan

t Out

let

Pha

se 8

Wom

ens

Clo

thes

Com

paris

onA

1Fe

stiv

al P

lace

Uni

t 20

Fest

ival

Pla

ceV

acan

t Out

let

Pun

ky F

ish

Wom

ens

Clo

thes

Com

paris

onA

1Fe

stiv

al P

lace

, Ham

pste

ad H

ouse

21Fe

stiv

al P

lace

Vac

ant O

utle

tS

hake

Aw

ayM

ilk S

hake

Ser

vice

A

1Fe

stiv

al P

lace

Uni

t 72

Fest

ival

Pla

ceV

acan

t Out

let

Triu

mph

W

omen

s C

loth

esC

ompa

rison

A1

Fest

ival

Pla

ce, M

ayfa

ir H

ouse

26Fe

stiv

al P

lace

Vac

ant O

utle

tV

irgin

Med

iaC

ompa

rison

A1

Win

ches

ter S

treet

25 -

27To

p of

the

Tow

nV

acan

t Out

let

Caf

e P

icco

loR

esta

uran

tS

ervi

ceA

3C

hurc

h S

treet

23To

p of

the

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nV

acan

t Out

let

Del

issi

mo

Res

taur

ant

Ser

vice

A3

May

Pla

ce

Top

of th

e To

wn

Vac

ant O

utle

tG

orge

ous

Nai

lsB

eaut

itian

sS

ervi

ceS

GLo

ndon

Stre

et14

Top

of th

e To

wn

Vac

ant O

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tM

agne

t Kitc

hens

Hom

e Im

prov

emen

tsC

ompa

rison

A1

Feat

hers

Lan

e4

Top

of th

e To

wn

Vac

ant O

utle

tM

aryl

ka

Pol

ish

delic

ates

sent

Con

vene

ince

A

1Lo

ndon

Stre

et25

Top

of th

e To

wn

Vac

ant O

utle

tTh

e Li

me

Leaf

Res

taur

ant

Ser

vice

A3

Win

ches

ter S

treet

3 - 5

Top

of th

e To

wn

Vac

ant O

utle

tY

MC

A S

hop

Cha

rity

Com

paris

onA

1C

hurc

h S

treet

21To

p of

the

Tow

nV

acan

t Pub

lic H

ouse

Cen

soP

ublic

Hou

seS

ervi

ceA

4Lo

ndon

Stre

et9

- 11

Top

of th

e To

wn

Vac

ant P

ublic

Hou

seTh

e Li

ght L

oung

eP

ublic

Hou

seS

ervi

ceA

4N

ew S

treet

To

p of

the

Tow

nV

acan

t Oth

er B

uild

ing

2 S

earc

h R

ecru

itmen

tE

mpl

oym

ent A

genc

yS

ervi

ceA

2Th

e M

alls

, Old

Bas

ing

Mal

l10

The

Mal

lsV

acan

t Out

let

Inno

vatio

nsW

omen

s C

loth

esC

ompa

rison

A1

The

Mal

ls, C

astle

Squ

are

6Th

e M

alls

Vac

ant O

utle

tP

rimar

kC

loth

esC

ompa

rison

A1

The

Mal

ls, O

ld B

asin

g M

all

1 - 3

The

Mal

lsV

acan

t Out

let

Sta

rbuc

ksC

afe

Ser

vice

A

3

Tabl

e 4:

Bus

ines

ses

Rec

ently

Clo

sing

in B

asin

gsto

ke T

own

Cen

tre

Add

ress

Stre

et N

o.A

rea

Prev

ious

Occ

upie

rPr

imar

y A

ctiv

ityG

oad

Cla

ssU

se C

lass

Cur

rent

Pos

ition

Fest

ival

Pla

ceK

24Fe

stiv

al P

lace

Dr C

hina

Nat

ural

The

rapy

Com

paris

onA

1V

acan

tFe

stiv

al P

lace

Uni

t 11

Fest

ival

Pla

ceP

ilot

Ladi

es W

ear

Com

paris

onA

1V

acan

tFe

stiv

al P

lace

, Che

lsea

Hou

se20

Fest

ival

Pla

ceM

cCol

lsC

TNC

onve

nien

ceA

1V

acan

tFe

stiv

al P

lace

, Wes

tmin

ster

Hou

seK

21Fe

stiv

al P

lace

Car

tridg

e W

orld

Com

pute

r Equ

ipm

ent

Com

paris

onA

1V

acan

tTh

e M

alls

, Old

Bas

ing

Mal

l13

The

Mal

lsLi

llies

Ladi

es W

ear

Com

paris

onA

1V

acan

tC

hurc

h S

treet

7To

p of

the

Tow

nS

kool

kit

(1)

Chi

ldre

ns W

ear

Com

paris

onA

1V

acan

tC

hurc

h S

treet

8To

p of

the

Tow

nV

irtua

l Gam

esC

ompu

ter G

ames

Com

paris

onA

1V

acan

tC

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APPENDIX 10:

DISTRICT & LOCAL CENTRES AUDIT

Table 1: Chineham District Centre ‐ Retail Audit 2008

Unit No Fascia Primary Activity Category Use ClassUnit A Tesco Foodstore Convenience A1Unit B Iceland Foodstore Convenience A1Unit C Martins CTN Convenience A1Unit D Superdrug Health Comparison A1Unit E1 Next Clothing Comparison A1Unit E2 Brantano Shoes Comparison A1Unit E3 Matalan Clothing Comparison A1Unit F Boots Health Comparison A1Unit 1 National Westminster Bank Bank Service A2Unit 2 Lloyds Pharmacy Chemist Comparison A1Unit 3‐4 QS Clothing Clothing Comparison A1Unit 5 Redwoods Estate Agent Estate Agent Service A2Unit 6 Country Carpet Limited Home Improvements Comparison A1Unit 7 Vacant Vacant Vacant VacantUnit 8 Trawlerman Fish & Chips Take‐away Service A5Unit 9 Coral Betting Service A2Unit 10 Picture Studio Photography Comparison A1Unit 11 Crues Hairdressing Health & Beauty Service A1Unit 12 Clarks Shoes Comparison A1Unit 13 Card Warehouse Occasions Comparison A1Unit 14 Anglian Windows Home Improvements Comparison A1Unit 15 Bizzy Lizzy's Childrens Clothing Comparison A1Unit 16 Johnson's Cleaners Laundrette Service A1Unit 17 Chineham Centre Opticians Opticians Comparison A1Unit 18 Toucan Travel Travel Agent Service A1Unit 19 St Michael's Hospice Shop Charity Shop Comparison A1Unit 20 Domino's Pizza Take‐away Service A5Unit 21‐22 New Look Clothing Comparison A1Unit 23‐24 Blockbuster Video Rental Comparison A1

Post Office Post Office Service SG

Unit No Fascia Primary Activity Category Use ClassUnit D Superdrug Health Comparison A1Unit E1 Next Clothing Comparison A1Unit E2 Brantano Shoes Comparison A1Unit E3 Matalan Clothing Comparison A1Unit F Boots Health Comparison A1Unit 2 Lloyds Pharmacy Chemist Comparison A1Unit 3‐4 QS Clothing Clothing Comparison A1Unit 6 Country Carpet Limited Home Improvements Comparison A1Unit 10 Picture Studio Photography Comparison A1Unit 12 Clarks Shoes Comparison A1Unit 13 Card Warehouse Occasions Comparison A1Unit 14 Anglian Windows Home Improvements Comparison A1Unit 15 Bizzy Lizzy's Childrens Clothing Comparison A1Unit 17 Chineham Centre Opticians Opticians Comparison A1Unit 19 St Michael's Hospice Shop Charity Shop Comparison A1Unit 21‐22 New Look Clothing Comparison A1Unit 23‐24 Blockbuster Video Rental Comparison A1Unit A Tesco Foodstore Convenience A1Unit B Iceland Foodstore Convenience A1Unit C Martins CTN Convenience A1Unit 1 National Westminster Bank Bank Service A2Unit 5 Redwoods Estate Agent Estate Agent Service A2Unit 8 Trawlerman Fish & Chips Take‐away Service A5Unit 9 Coral Betting Service A2Unit 11 Crues Hairdressing Health & Beauty Service A1Unit 16 Johnson's Cleaners Laundrette Service A1Unit 18 Toucan Travel Travel Agent Service A1Unit 20 Domino's Pizza Take‐away Service A5

Post Office Post Office Service SGUnit 7 Vacant Vacant Vacant Vacant

Table 2: Brighton Hill District Centre ‐ Retail Audit 2008

Unit No Fascia Primary Activity Category Use Classn/a Cutting Edge Fabrics Haberdashery Comparison A12 Herbies Pizza Take‐away Service Business A53 Red Woods Estate Agents Service Business A24 Post Office Post Office Service Business SGn/a Brighton Hill Health Centre Health centre Service Business D1n/a Basingstoke Vet Centre Veterinary Surgery Service Business D15 Cats Whiskers Hairdressers Service Business A16 Vacant Vacant Vacant Vacant7 Keep Able Mobility Equipment for the Elderly Comparison A18 Alliance Pharmacy Pharmacy Comparison A19 Saffron Tandoori Indian Take‐away Service Business A5

10 Girl Zone Womens Fitness Centre Service Business D2n/a Coral Bookmakers Service Business A21 New World Take Away Service Business A512 St Michaels Hospice Charity Shop Comparison A1n/a Asda Foodstore Convenience A1

Unit No Fascia Primary Activity Category Use Classn/a Cutting Edge Fabrics Haberdashery Comparison A17 Keep Able Mobility Equipment for the Elderly Comparison A18 Alliance Pharmacy Pharmacy Comparison A112 St Michaels Hospice Charity Shop Comparison A1n/a Asda Foodstore Convenience A12 Herbies Pizza Take‐away Service Business A53 Red Woods Estate Agents Service Business A24 Post Office Post Office Service Business SGn/a Brighton Hill Health Centre Health Centre Service Business D1n/a Basingstoke Vet Centre Veterinary Surgery Service Business D15 Cats Whiskers Hairdressers Service Business A19 Saffron Tandoori Indian Take‐away Service Business A5

10 Girl Zone Womens Fitness Centre Service Business D2n/a Coral Bookmakers Service Business A21 New World Take Away Service Business A56 Vacant Vacant Vacant Vacant

Table 3: Tadley ‐ Retail Audit 2008

Address Unit No Fascia Primary Activity Category Use Class

Mulfords Hill 30 Sainsbury's Foodstore Convenience A1Mulfords Hill 30a Tudor Dry Cleaners Laundrette Service A1Mulfords Hill 30b Vacant Vacant Vacant VacantMulfords Hill 30c Crues Hairdressing Hairdressers Service A1Mulfords Hill N/A Wheelgame Depot Car Garage Comparison A1Mulfords Hill 1‐2 St Michael's Hospice Shop Charity Shop Comparison A1Mulfords Hill 3 Tulipa Florist Comparison A1Mulfords Hill 4 Hussey's Bakery Bakery Convenience A1Mulfords Hill 20‐22 Poulters Estate Agents Estate Agents Service A2Mulfords Hill 24 Coral Betting Shop Service A2Mulfords Hill N/A Post Office Post Office Service A1Mulfords Hill 18 Fusion Hair & Beauty Service A1Mulfords Hill 18a Toucan Travel Travel Agents Service A1Mulfords Hill 33 Tadley Instruments Music Comparison A1Mulfords Hill 35 Anderson Motor Store Car Parts Comparison A1The Parade 1 Kings DIY Centre DIY Comparison A1The Parade 2 HSBC Bank Service A2The Parade 3 Chicken Express Take‐away Service A5The Parade 4 Cafe Retreat Cafe Service A3The Parade 4a Snips Hairdressers Service A1


Mulfords Hill N/A Wheelgame Depot Car Garage Comparison A1Mulfords Hill 1‐2 St Michael's Hospice Shop Charity Shop Comparison A1Mulfords Hill 3 Tulipa Florist Comparison A1Mulfords Hill 33 Tadley Instruments Music Comparison A1Mulfords Hill 35 Anderson Motor Store Car Parts Comparison A1The Parade 1 Kings DIY Centre DIY Comparison A1Mulfords Hill 30 Sainsbury's Foodstore Convenience A1Mulfords Hill 4 Hussey's Bakery Bakery Convenience A1Mulfords Hill 30a Tudor Dry Cleaners Laundrette Service A1Mulfords Hill 30c Crues Hairdressing Hairdressers Service A1Mulfords Hill 20‐22 Poulters Estate Agents Estate Agents Service A2Mulfords Hill 24 Coral Betting Shop Service A2Mulfords Hill N/A Post Office Post Service A1Mulfords Hill 18 Fusion Hair & Beauty Service A1Mulfords Hill 18a Toucan Travel Travel Agents Service A1The Parade 2 HSBC Bank Service A2The Parade 3 Chicken Express Take‐away Service A5The Parade 4 Cafe Retreat Cafe Service A3The Parade 4a Snips Hairdressers Service A1Mulfords Hill 30b Vacant Vacant Vacant Vacant

Table 4: Whitchurch ‐ Retail Audit 2008


Church Street 1a Paynes House and Homes DIY Comparison A1Church Street 1c Gibson Phelps & Partners Accountants Service A2Church Street 3 Focus on Hair Hairdressers Service A1Church Street 3b Serrenity Health and Beauty Beautician Service D2Church Street 5 Pauline Forster Wedding Dresses Comparison A1Church Street 3d Royal Pizza and Kebab Take Away Service A5Market Place 1 Newburry Building Society Building Society Service A2London Street 12‐24 Clancy Garage Garage Service B2London Street 10 Hot Spice Take Away Service A5London Street 8 St Michaels Hopsice Charity Charity shop Comparison A1London Street 6 Uni Sex Hair Salon Hairdressers Service A1London Street 4 The Barbour Shop Mens Hairdressers Service A1London Street 9 Blue Ricksure Fish and Chip Shop Service A5London Street 7 Street Video DVD Rental Comparison A1London Street 5 Sporting Chance Book Makers Service A2London Street 3 Hairs and Graces Hair Salon service A1London Street 1 White Hart Hotel Hotel /Pub Service A4Winchester Steet 2 Brokenhurst Estate Agents Estate Agents Service A2Winchester Steet 4 Kingsley Financial Managment Service A2Winchester Steet 1 David Manning Specialist Property Lawyers Service A2Winchester Steet 3 Vacant Vacant Vacant VacantWinchester Steet 5 The Old Paper Shop CTN Convenience A1Winchester Steet 7 Whitchurch Dental Surgery Dental Surgery Service D1Winchester Steet 9 John Dennetts Butchers Convenience A1Winchester Steet 25 Post Office Post Office Service SGWinchester Steet 31 Flower Power Floarist Comparison A1Bell Street 2 Village Bakery Bakery Convenience A1Market Place 1‐3 Somerfield Supermarket Convenience A1Newbury Street 3 HSBC Bank Service A2Newbury Street 3a Glass Foolery Glass Products Comparison A1Newbury Street 5 Lydes Pharmacy Pharmacy Comparison A1Newbury Street 2 Barker and Sons Solicitors Service A2


Church Street 1a Paynes House and Homes DIY Comparison A1Church Street 5 Pauline Forster Wedding Dresses Comparison A1London Street 8 St Michaels Hopsice Charity Charity shop Comparison A1London Street 7 Street Video DVD Rental Comparison A1Winchester Steet 31 Flower Power Floarist Comparison A1Newbury Street 3a Glass Foolery Glass Products Comparison A1Newbury Street 5 Lydes Pharmacy Pharmacy Comparison A1Winchester Steet 5 The Old Paper Shop CTN Convenience A1Winchester Steet 9 John Dennetts Butchers Convenience A1Bell Street 2 Village Bakery Bakery Convenience A1Market Place 1‐3 Somerfield Supermarket Convenience A1Church Street 1c Gibson Phelps & Partners Accountants Service A2Church Street 3 Focus on Hair Hairdressers Service A1Church Street 3b Serrenity Health and Beauty Beautician Service D2Church Street 3d Royal Pizza and Kebab Take Away Service A5London Street 12‐24 Clancy Garage Garage Service B2London Street 10 Hot Spice Take Away Service A5London Street 6 Uni Sex Hair Salon Hairdressers Service A1London Street 4 The Barbour Shop Mens Hairdressers Service A1London Street 9 Blue Ricksure Fish and Chip Shop Service A5London Street 5 Sporting Chance Book Makers Service A2London Street 3 Hairs and Graces Hair Salon service A1London Street 1 White Hart Hotel Hotel /Pub Service A4Winchester Steet 2 Brokenhurst Estate Agents Estate Agents Service A2Winchester Steet 4 Kingsley Financial Managment Service A2Winchester Steet 1 David Manning Specialist Property Lawyers Service A2Winchester Steet 7 Whitchurch Dental Surgery Dental Surgery Service D1Winchester Steet 25 Post Office Post Office Service SGNewbury Street 3 HSBC Bank Service A2Newbury Street 2 Barker and Sons Solicitors Service A2Market Place 1 Newburry Building Society Building Society Service A2Winchester Steet 3 Vacant Vacant Vacant Vacant

Table 5: Overton ‐ Retail Audit 2008

Address Unit No Fascia Primary Activity Category Use ClassHigh Street 2 Overton Fireplaces Fireplaces Comparison A1High Street 4 Overton Pharmacy Pharmacy Comparison A1High Street 6 Overton Bathrooms Bathrooms Comparison A1High Street 6b Cruicible Office Suplies Comparison A1High Street 8a Licorice and Laces Shoe Shop Comparison A1High Street 10 Village Bakery Bakers Convenience A1High Street 12 Turners Butchers Butchers Convenience A1High Street 14 St Michaels Hopsice Charity Shop Comparison A1High Street 16 HC Travel Travel Agents Service A1High Street 18 Vanity Day Spar Beautician /Hair Salon Service A1High Street 20 Overton Gallery Gallery Comparison A1High Street 25a Faraway Tree Toy Shop Comparison A1High Street 25 Barker and Sons Solicitors Service A2High Street 23 Executive Dry Cleaners Dry Cleaners Service A1High Street 21a County Delhi CTN Convenience A1High Street 21 Top 2 Toe Clothes Comparison A1High Street 19 Ikebana Floral Design Florist Comparison A1High Street 17 The Mens Room Mens Barbers Service A1High Street 15 Overton Spice Restaurant Service A3High Street 1‐3 Golden Dragon Take Away Service A5High Street 1a The Hair studio Hairdressers Service A1London Road N/A White Hart Hotel Pub, Hotel & Restaurant Service A4London Road 4 Overton Clinic Clinic Service D1Winchester Street 5 Land and Estate Agents Estate Agents Service A2Winchester Street 3 Pauls Mens Styling Hairdressers Service A1Winchester Street 9 Caviste Indipendent Wine Merchant Convenience A1Winchester Street 13 Mild May Vet Centre Veterinary Surgery Service D1Winchester Street 18 Honey Pot Tea Rooms Cafe /Restaurant Service A3Winchester Street 17 Co‐op Supermarket Convenience A1Winchester Street 15 Post Office Post Office Service A1Winchester Street 10 HSBC Bank Service A2Winchester Street 20 Red Tandori Take Away Service A5

Address Unit No Fascia Primary Activity Category Use ClassHigh Street 2 Overton Fireplaces Fireplaces Comparison A1High Street 4 Overton Pharmacy Pharmacy Comparison A1High Street 6 Overton Bathrooms Bathrooms Comparison A1High Street 6b Cruicible Office Suplies Comparison A1High Street 8a Licorice and Laces Shoe Shop Comparison A1High Street 14 St Michaels Hopsice Charity shop Comparison A1High Street 20 Overton Gallery Gallery Comparison A1High Street 25a Faraway Tree Toy Shop Comparison A1High Street 21 Top 2 Toe Clothes Comparison A1High Street 19 Ikebana Floral Design Florist Comparison A1High Street 10 Village Bakery Bakers Convenience A1High Street 12 Turners Butchers Butchers Convenience A1High Street 21a County Delhi CTN Convenience A1Winchester Street 9 Caviste Indipendent Wine Merchant Convenience A1Winchester Street 17 Co‐op Supermarket Convenience A1High Street 16 HC Travel Travel Agents Service A1High Street 18 Vanity Day Spa Beautician /Hair Salon Service A1High Street 25 Barker and Sons Solicitors Service A1High Street 23 Executive Dry Cleaners Dry Cleaners Service A1High Street 17 The Mens Room Mens Barbers Service A1High Street 15 Overton Spice Restaurant Service A3High Street 1‐3 Golden Dragon Take Away Service A5High Street 1a The Hair studio Hairdressers Service A1London Road N/A White Hart Hotel Pub, Hotel & Restaurant Service A4London Road 4 Overton Clinic Clinic Service D1Winchester Street 5 Land and Estate Agents Estate Agents Service A2Winchester Street 3 Pauls Mens Styling Hairdressers Service A1Winchester Street 13 Mild May Vet Centre Veterinary Surgery Service D1Winchester Street 18 Honey Pot Tea Rooms Cafe /Restaurant Service A3Winchester Street 15 Post Office Post Office Service A1Winchester Street 10 HSBC Bank Service A2Winchester Street 20 Red Tandori Take Away Service A5

Table 6: Kingsclere ‐ Retail Audit 2008

Address Unit No Fascia Primary Activity Category Use ClassNewbury Road N/A The Crown Public House Service A4George Street 1 Bloom² Florist Comparison A1George Street 2 Samsome & George Estate Agents Service A2George Street 4 Kingsclere Old Bookshop Books Comparison A1George Street 17 Baikie Landscape Construction Gardens Comparison A1George Street 17a Post Office Post Office Service SGGeorge Street 14 Sassos Restaurant Service A3George Street 19 Kingsclere Veterinary Surgery Vets Service D1Swan Street 3 McColl's Convenience Store Convenience A1Swan Street 3a Cuckoo Bakery & Gifts Convenience A1Swan Street 5 Costcutters Convenience Store Convenience A1Swan Street 7 The Village Butcher Butcher Convenience A1Swan Street 11 Kingscliffe Pharmacy Chemist Comparison A1Swan Street 10 Carousel Materials Comparison A1Swan Street 8 The Old Post Office Gallery Gifts Comparison A1Swan Street 2 Twist Hair Hairdressers Service A1

Swan Street N/A Swan HotelPub, Hotel and Restaurant

Service A4

Address Unit No Fascia Primary Activity Category Use ClassGeorge Street 1 Bloom² Florist Comparison A1George Street 4 Kingsclere Old Bookshop Books Comparison A1George Street 17 Baikie Landscape Construction Gardens Comparison A1Swan Street 11 Kingscliffe Pharmacy Chemist Comparison A1Swan Street 10 Carousel Materials Comparison A1Swan Street 8 The Old Post Office Gallery Gifts Comparison A1Swan Street 3 McColl's Convenience Store Convenience A1Swan Street 3a Cuckoo Bakery & Gifts Convenience A1Swan Street 5 Costcutters Convenience Store Convenience A1Swan Street 7 The Village Butcher Butcher Convenience A1Newbury Road N/A The Crown Public House Service A4George Street 2 Samsome & George Estate Agents Service A2George Street 17a Post Office Post Office Service SGGeorge Street 14 Sassos Restaurant Service A3George Street 19 Kingsclere Veterinary Surgery Vets Service D1Swan Street 2 Twist Hair Hairdressers Service A1

Swan Street N/A Swan HotelPub, Hotel and Restaurant

Service A4

APPENDIX 11:

CONVENIENCE & COMPARISON GOODS FLOORSPACE & ‘BENCHMARK’ TURNOVER ESTIMATES


Convenience Goods Capacity AssessmentTABLE 1: Estimated Convenience Goods Floorspace

4 5 6

Retailer AddressGross

Convenience Floorspace

Net Sales AreaGross

Convenience Floorspace

Net Sales Area Net Sales Area

% of Sales Area Devoted to Food & Convenience

Goods

Net Convenience Floorspace

2006 'BENCHMARK' CONVENIENCE

GOODS TURNOVER

2007 CONVENIENCE TURNOVER

2008 CONVENIENCE TURNOVER

(sq.m) (sq.m) (sq.m) (sq.m) (sq.m) (%) (sq.m) (£ million) (£ million) (£ million)


Sainsbury's Basingstoke Town Centre 4,334 1,944 4,334 1,944 1,944 90% 1,750 £8,590 (3) £15.03 £15.11 £15.18

Tesco Metro Basingstoke Town Centre 745 745 95% 708 £10,703 (3) £7.57 £7.61 £7.65

Iceland Basingstoke Town Centre 650 640 650 85% 553 £4,728 (3) £2.61 £2.63 £2.64

Marks & Spencer Basingstoke Town Centre 983 983 95% 934 £9,930 (3) £9.27 £9.32 £9.37

Other Floorspace Basingstoke Town Centre 2,001 1,018 1,018 £3,500 (2) £3.56 £3.58 £3.60

TOWN CENTRE - TOTAL: 5,340 5,340 4,962 £38.05 £38.24 £38.43

CHINEHAM DISTRICT CENTRE:Tesco Chineham District Centre 7,021 4,238 6,535 4,326 4,326 80% 3,461 £10,703 (3) £37.04 £37.23 £37.41

Iceland Chineham District Centre 1,000 620 421 620 90% 558 £4,728 (3) £2.64 £2.65 £2.66

Other Floorspace (2) Chineham District Centre 50 100% 50 £3,500 (2) £0.18 £0.18 £0.18

SUB-TOTAL: 4,450 4,069 £39.85 £40.05 £40.25

BRIGHTON HILL DISTRICT CENTRE:Asda (1) Brighton Hill District Centre 3,716 2,850 6,490 3,979 2,850 75% 2,138 £10,165 (3) £21.73 £21.84 £21.95

Other Floorspace (2) Brighton Hill District Centre - - - - - - - £3,500 (2) £0.00 £0.00 £0.00

SUB-TOTAL: 2,318 2,138 £21.73 £21.84 £21.95

WHITCHURCH DISTRICT CENTRE:Somerfield Whitchurch District Centre 435 191 191 95% 181 £5,371 (3) £0.97 £0.98 £0.98

Other Floorspace (2) Whitchurch District Centre 75 100% 75 £3,500 (2) £0.26 £0.26 £0.27

SUB-TOTAL: 600 256 £1.24 £1.24 £1.25

TADLEY DISTRICT CENTRE:Sainsbury's Tadley District Centre 3,144 2,000 3,125 1,913 2,000 90% 1,800 £8,590 (3) £15.46 £15.54 £15.62

Other Floorspace Tadley District Centre 483 483 100% 483 £3,500 (2) £1.69 £1.70 £1.71

SUB-TOTAL: 2,202 2,283 £17.15 £17.24 £17.32

OVERTON DISTRICT CENTRE:Co-op Overton District Centre 474 291 291 95% 276 £5,252 (3) £1.45 £1.46 £1.46

Other Floorspace Overton District Centre 174 174 100% 174 £3,500 (2) £0.61 £0.61 £0.62

SUB-TOTAL: 460 450 £2.06 £2.07 £2.08

KINGSCLERE LOCAL CENTRE:Other Floorspace (2) Kingsclere Local Centre 175 100% 175 £3,500 (2) £0.61 £0.62 £0.62

SUB-TOTAL: 310 £0.61 £0.62 £0.62

OTHER LOCAL SHOPS / PARADESTesco Express Buckingham Parade, Kempshott 120 289 151 151 95% 143 £10,703 (3) £1.53 £1.54 £1.55

Tesco Express Lychpit Centre, RG24 8BE 220 288 193 193 95% 183 £10,703 (3) £1.96 £1.97 £1.98

Tesco Express Popley, RG24 9EL 301 166 166 95% 158 £10,703 (3) £1.69 £1.70 £1.71

Other Floorspace Popley 294 294 100% 294 £3,500 (2) £1.03 £1.03 £1.04

Co-Op Kings Road, South Ham 295 206 206 95% 196 £5,252 (3) £1.03 £1.03 £1.04

Other Floorspace South Ham 134 134 100% 134 £3,500 (2) £0.47 £0.47 £0.47

Other Floorspace Oakley 134 134 100% 134 £3,500 (2) £0.47 £0.47 £0.47

OTHER LOCAL SHOPS/ PARADES - TOTAL: 5,995 1,243 £8.18 £8.22 £8.27

OUT-OF-CENTRE STORES IN BOROUGH:Morrisons Worting Road 7,060 3,716 7,061 3,345 3,716 90% 3,344 £8,981 (3) £30.04 £30.19 £30.34

Sainsbury's Hatch Warren 6,862 3,915 6,862 4,716 4,913 80% 3,930 £8,590 (4) £33.76 £33.93 £34.10

Sainsbury's Local 374 Worting Rd, Buckskin 186 186 95% 177 £8,590 (3) £1.52 £1.52 £1.53

Somerfield Winklebury Way 1,616 1,012 1,617 1,013 1,013 100% 1,013 £5,371 (3) £5.44 £5.47 £5.49

Lidl Churchill Way West 1,063 90% 957 £2,605 (3) £2.49 £2.50 £2.52

Tesco Oakridge Road, RG21 5SG 140 254 170 170 95% 162 £10,703 (3) £1.73 £1.74 £1.75

Tesco Kingsley Pk, Whitchurch 299 176 176 95% 168 £10,703 (3) £1.79 £1.80 £1.81

Tesco Baughurst, Tadley 150 150 95% 143 £10,703 (3) £1.53 £1.53 £1.54

Co-Op 1-2 Giles Walk, Tadley 124 124 100% 124 £5,252 (3) £0.65 £0.65 £0.66

OUT-OF-CENTRE STORES - TOTAL: 7,262 10,017 £78.95 £79.34 £79.74

TOTAL (excl. Commitments): 25,416 £207.83 £208.86 £209.91

SOURCES:Rapleys (2004) Retail StudyIGD Dataset (2007). Allowances made in certain cases for net convenience goods sales.Other information provided by Council &/or set out in other studies &/or contained in previous planning applications, etc.

NOTES:(1) Basingstoke Council confirmed that Asda has a gross floorspace of 3,716 m2, of which 75% is for convenience goods retailing.(2) Strategic Perspectives estimates.

(4) Floorspace figure provided by consultants acting for Sainsbury's. Revised figures indicate a total gross external area of 8,639 m2 and a sales area of 4,913 m2. We assume that 80% of the total floor area is for convenience goods sales.

(3) Latest company average sales densities derived from Mintel Retail Rankings (2007), where available. The average sales figures for the top Grocery Retailers have been adjusted to strip out some of the elements of non-food retail sales (such as, for example, petrol sales, NHS receipts and sales from in-store cafe/restaurants). These have been adjusted based on Mintel research as to the estimated non-retail share of reported sales for the main retailers (i.e. Tesco = 17%; Sainsbury's 16%; Asda 15%; & WM Morrison 19%). No estimate is provided for Waitrose and we therefor assume non-retail sales account for approximately 10%.

RAPLEYS 2004 STUDY IGD DATABASE (2008) SP UPDATE (2008)

Estimated Average Sales

Density

3

(£ per sq.m)



TABLE 2: Estimated Comparison Goods Floorspace & 'Benchmark' Turnover Levels

4 5 6

Gross Floorspace Net Sales Area

2006 'BENCHMARK' COMPARISON

GOODS TURNOVER

2007 COMPARISON

GOODS TURNOVER

2008 COMPARISON

GOODS TURNOVER

(m 2 ) (m 2 ) (£ million) (£ million) (£ million)

BASINGSTOKE TOWN CENTRE: 60,586 60,586 £6,000

£4,500

£4,500

£2,750

£2,750

£2,750

£2,600

£2,500

£1,500

£1,500

£2,200

£6,500£4,500

£2,000

£1,500

£1,750

£1,500

(1) £363.52 £368.97 £374.50

CHINEHAM DISTRICT CENTRE: 5,802 5,802 (1) £26.11 £26.50 £26.90

BRIGHTON HILL DISTRICT CENTRE: 787 787 (1) £3.54 £3.59 £3.65

WHITCHURCH DISTRICT CENTRE: 635 635 (1) £1.75 £1.77 £1.80

TADLEY DISTRICT CENTRE: 866 866 (1) £2.38 £2.42 £2.45

OVERTON DISTRICT CENTRE: 470 470 (1) £1.29 £1.31 £1.33

KINGSCLERE LOCAL CENTRE: 355 355 (1) £0.92 £0.94 £0.95

OTHER LOCAL SHOPS / PARADES 1,405 1,405 (1) £3.51 £3.57 £3.62

OUT-OF-CENTRE RETAIL WAREHOUSES IN BOROUGH:Brighton Hill Retail Park

Toys R Us 1,345 1,186 1,186 £3,076 (2) £3.65 £3.70 £3.76

PC World 1,345 1,186 1,186 £7,285 (2) £8.64 £8.77 £8.90

Currys 1,820 1,547 1,547 £5,755 (2) £8.90 £9.04 £9.17

Carpetright 970 825 825 (4) 825 £1,315 (2) £1.08 £1.10 £1.12

JJB Sports 1,345 1,186 1,186 £2,188 (2) £2.59 £2.63 £2.67Harveys 1,345 1,186 825 (4) 825 (4) (1) £1.24 £1.26 £1.27

Hatch WarrenMothercare World 1,345 1,186 1,186 £2,820 (2) £3.34 £3.39 £3.45Design 65 750 (3) (1) £1.13 £1.14 £1.16

Hatch Warren Retail ParkDreams 930 791 411 (4) 411 (4) £1,689 (2) £0.69 £0.70 £0.72Rosebys 506 411 411 £0.90 £0.92 £0.93Pets @ Home 975 829 829 £2,452 (2) £2.03 £2.06 £2.09Argos Extra 930 790 790 £5.14 £5.21 £5.29Blockbuster 506 430 430 £1.94 £1.96 £1.99Tiles R Us 605 513 513 £1,789 (2) £0.92 £0.93 £0.95

Winchester RoadAllied Carpets 930 790 790 (4) 790 £1,404 (2) £1.11 £1.13 £1.14

B&Q 3,200 2,720 2,720 (4) 2,720 £2,318 (2) £6.30 £6.40 £6.50

Homebase 3,020 2,567 5,596 (4) 5,596 (4) £1,596 (2) £8.93 £9.07 £9.20

Comet 930 790 790 £7,032 (2) £5.56 £5.64 £5.72

Maplin 790 (3) £3,864 (2) £3.05 £3.10 £3.14

Halfords 1,575 1,339 1,339 £2,409 (2) £3.23 £3.27 £3.32

Staples 2,320 1,972 1,972 £2,082 (2) £4.11 £4.17 £4.23

Other Retail Warehouse / Non-Food ShopsMFI Reading Road 3,200 2,720 2,720 (4) 2,720 £2,445 (2) £6.65 £6.75 £6.85

Wickes Churchill Way West 2,926 (4) 2,926 (4) £2,466 (2) £7.22 £7.32 £7.43

Bathstore 750 (3) (1) £1.50 £1.52 £1.55

Brewers Paints 750 (3) (1) £1.13 £1.14 £1.16

Howdens Kitchens 750 (3) (1) £1.31 £1.33 £1.35

Reading Warehouse 750 (3) (1) £1.13 £1.14 £1.16

TOTAL (excl. Commitments): 105,624 £496.43 £503.88 £511.44

SOURCES:Rapleys (2004) Retail StudyOther information provided by Council &/or set out in other studies &/or contained in previous planning applications, etc.

NOTES: (1) Strategic Perspectives estimates of turnover of comparison goods floorspace and retailers.

(3) Strategic Perspectives estimate of net sales area agreed with Council.(4) Sourced from Public Inquiry Evidence for B&Q / Wickes (November 2005). Statement of Common Ground (Table 11, page 40 and Table 10, page 51)

(2) Company average sales densities derived from Mintel Retail Rankings (2007). Published company averages are exclusive of VAT. Strategic Perspectives has included VAT @17.5% for comparison goods turnover.

RAPLEYS 2004 STUDY

Estimated &/or Company

Average Sales Density (2)

3

(£ per sq.m)

OTHER SOURCES

Net Sales Area

SP UPDATE (2008)

Net Sales Area

m 2( ) (m 2 )

APPENDIX 12:

RETAIL CAPACITY ASSESSMENT

METHODOLOGY AND APPROACH:

EXPLANATORY NOTE

January 2009 Basingstoke and Deane Borough Council Retail Capacity Assessment – Explanatory Note

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1. This Explanatory Note briefly describes the methodology and some of the key assumptions underpinning our

retail capacity assessment for new comparison and convenience goods retail floorspace. This should be

read in conjunction with Sections 9 and 10 of the Retail Study and the detailed capacity tabulations set out in

Appendices 13 - 16.

Methodology

2. In developing our methodology we have drawn on the guidance set out in PPS6, along with established best

practice and our extensive experience in this field. Some of the key principles underpinning robust and

sound retail capacity assessments include:

• the need for a transparent methodology;

• the use of current baseline research and survey data;

• the use of realistic expenditure, population and floorspace ‘productivity’ growth rates; and

• the ability to test the ‘sensitivity’ of the assessment to key changes in the baseline assumptions and

forecasts, as well as to identify alternative options.

3. There are a number of alternative approaches to capacity forecasting, ranging from the use of drive time

isochrones to broadly define the catchment areas of centres and/or stores, to the use of gravity models

which assign ‘attraction weightings’ to retail locations largely based on the scale and quality of their retail

offer. However, these approaches are not generally used for retail studies as the workings of the models are

not transparent and are often based on ‘theoretical’ rather than ‘real world’ assumptions as to catchment

areas, shopping patterns and customer behaviour.

4. As a result of the problems and criticisms of these more theoretical approaches, Strategic Perspectives LLP

has developed an Excel Spreadsheet Model called CREATe (Catchment, Retail & Economic Assessment of

Trends) to forecast retail capacity based on a traditional step-by-step approach. The robustness and value

of our approach compared with others rests in the fact that it is underpinned by the findings of the household

telephone interview survey specifically commissioned for this study to help identify current shopping patterns

in the Borough and across a wider catchment area (as described in Section 1). Using this survey evidence it

is therefore possible to model existing shopper and expenditure flows to town centres, foodstores and retail

warehouses. This helps to identify the market shares of existing centres and stores for different types of

comparison and convenience goods shopping, as well as the ‘retention’ level of expenditure in the study

area and the ‘leakage’ out to other competing centres and stores. This provides the important framework for

forecasting the existing and future capacity for new retail development. In broad terms the step-by-step

methodology is characterised by the following key stages of analysis:


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Steps Approach

1.

d categories of comparison and convenience goods, as

Estimate the available expenditure across the study area for specific classes of goods at the

base year (i.e. 2008), within the broa

advised by PPS6 (paragraph 2.34);

2. Forecast the potential growth in population and expenditure per capita across the study area

using the most recent projections provided by Experian and/or the local planning authority;

3.

ermine the “potential” turnover of

Allocate the available expenditure to the main retail destinations, based on the shopping

patterns identified by the survey (i.e. market shares), to det

existing centres and stores at the base year;

4.

Determine the “benchmark” turnovers of existing centres, retail warehouses and stores at the

base year. This is based on published national company average trading levels for individual

retail operators (as provided by Mintel’s ‘UK Retail Rankings’ and other sources). Where

published information is not available, we have used our own judgement to determine the

trading performance of centres and stores, drawing on the qualitative healthcheck assessment;

5. r Apply a realistic forecast of the likely improvement in the ‘productivity’ of existing floorspace fo

both town centre and out-of-centre retailing over time, as advised by PPS6 (paragraph 2.34);

6.

nover levels at the base year, or whether the retail

Compare the “potential” turnovers of existing centres and out-of-centre floorspace (based on

Steps 3 and 4) with their “benchmark” turnovers (based on Step 5) to assess the current trading

performance of each shopping destination. This step will help to identify whether retail locations

area trading above or below “benchmark” tur

market is broadly in “equilibrium”.

7. Assess the impact of all committed retail schemes on the capacity for new retail floorspace;

8.

1

Forecast the capacity for new comparison and convenience goods floorspace across the

defined study area and for Basingstoke town centre, over five year periods (in this case the

forecast dates are 2008 - 2011; 2011 - 2016; 2016 - 2021; 2021 – 2026; and 2026 - 2031) .

5. amined and accepted by the Planning Inspectorate and First

6.

long term growth in the take-up of internet shopping is as yet unknown, although we have allowed for an

This approach has been used by Strategic Perspectives LLP to inform the preparation of numerous retail

studies. Furthermore, it has been critically ex

Secretary of State (SoS) at Public Inquiries.

However, it is important to note that the longer the time period for forecasts, the less weight should be given

to the outputs. In our experience forecasts over more than five years can only provide a broad indication of

retail capacity, as the forecasts are subject to fluctuations in economic cycles and market confidence, which

can in turn have a significant impact on retail spending and development (such as, for example, the impact

of the recent “credit-crunch” on consumer confidence and spending over the short term). Furthermore, the

1 The price base for our assessment is 2006. The capacity forecasts are also cumulative (in other words the forecasts for each ‘design’ year include the forecasts for the previous years and are not additional to the previous forecasts).


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increase in its market share of expenditure over time based on the latest research. In this context these

longer term forecasts should be treated with caution.

7. We therefore recommend that local authorities regularly update the capacity assessment to take account of

revised growth projections and the potential impact of new developments on shopping patterns and market

shares. This will help local authorities to make better informed development control and policy choices in the

future.

8. Finally, it is important to point out that our capacity assessment only takes account of all the major

comparison and convenience goods shopping destinations identified. The detailed floorspace schedules

agreed with the client team are set out in Appendix 11. We have not assessed smaller shops and stores

across the study area for a number of reasons, including the fact that:

• it would not be possible (or reasonable) to accurately audit all the smaller comparison and convenience

floorspace across the sub-region, due to timescale and resource constraints.

• these smaller shops and stores are not usually identified by the responses to the household survey and

it is not therefore possible to allocate market shares and expenditure to them.

• inclusion of these smaller shops and stores in the modelling exercise would not in any case have a

significant impact on the capacity for new floorspace, as this is largely determined by the projected

growth in population and spend over time.

9. The detailed capacity model tables for comparison and convenience goods retailing are set out in

Appendices 13 and 14 respectively. The following commentary and analysis provides a summary of the

key assumptions and findings of the retail capacity assessment.

Catchment Area Definition

10. The definition of the study (or catchment) area for retail assessments represents one of the most critical

stages in the capacity analysis. In this case we have defined a realistic and robust boundary for the

catchment area using postcode districts and sectors as a framework for our analysis.

11. As far as possible we have tried to define a catchment area that is consistent with the Council’s 2004 Retail

Study. However, this proved difficult due to changes in the postcode geography. The catchment area for

this study is shown by the plan in Appendix 1. We have determined the likely extent of this catchment area

by taking into account the location, accessibility and attraction of Basingstoke town centre; other competing

centres and shopping locations outside the Borough area (such as Reading, Newbury, Andover and

Winchester); the existing road network; and the real and perceived ‘barriers’ to movement across the

catchment area.


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12. We have then sub-divided the catchment into six zones for the purpose of the household interview survey

and subsequent forecasting, as described in Section 1. The Plan shows that Zones 1 and 2 broadly

correspond to the Borough area.

13. For the purpose of our strategic Borough-wide capacity assessment we have assumed that all six zones

together represent the broad catchment area for the Borough’s main centres and stores. This is because

catchment areas can substantially overlap with other shopping centres and facilities and it is not possible to

define an area that accurately reflects the catchment of a particular centre or store.

14. This wider catchment area more accurately reflects the higher order shopping function of Basingstoke town

centre’s comparison goods shopping. The survey evidence confirms that the town centre draws a significant

proportion of its shoppers and retail expenditure from beyond the Borough area. Ultimately, the extent of the

town centre’s catchment will be limited by the accessibility, scale and quality of the retail offer in competing

centres and other shops elsewhere.

15. As described above, the definition of the outer zones takes account of the influence of competing facilities.

For example, shopping patterns in Zone 2 are influenced by Andover in the south and Newbury to the north;

in Zone 3 by Winchester to the south; in Zone 4 by Alton; in Zone 5 by Fleet, Farnborough and Camberlely

to the east; and in Zone 6 by Reading to the north and Newbury to the west.

16. However, this wider catchment area does not necessarily represent a realistic catchment area for the smaller

centres, foodstores and out-of-centre shopping facilities in the Borough. These centres and stores will

typically have more tightly defined catchment areas due to the limited scale, quality, range and attraction of

their retail offer compared with other alternative and more accessible shopping locations.

17. In the context of PPS6 (paragraph 3.10), and for the reasons set out in Section 8, we consider that Zone 1

(the ‘Basingstoke Zone’) represents a more realistic and robust catchment area for the Borough’s retail

warehouses. When determining applications for new retail floorspace, particularly in out-of-centre locations,

we therefore advise the Council to assess as a first principle whether the defined catchment area is realistic

and well related to the size and function of the proposed development and takes account of competing

centres and stores. This is an important consideration, as it will have implications for the impact and need

assessments, as well as the ‘search area’ for the sequential test.

Household Survey

18. For the purpose of our qualitative and quantitative assessment we specifically commissioned R&M Limited to

carry out a (random) telephone interview survey of some 1,000 households across the catchment area,

weighted by the population in each of the six zones. The survey and questionnaire was designed by

Strategic Perspectives LLP, working in partnership with the client team. The interviews and data processing

was undertaken by R&M. The questionnaire and the relevant results of this survey are set out in Appendix 2 to this study.


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19. The survey results provide a broad picture of shopping patterns for both convenience and comparison

goods, and specifically for the eight different categories of comparison goods shopping. Where necessary,

the results were re-weighted to remove responses that are not relevant to the capacity assessment2. It is

assumed that the household survey results broadly reflect ‘average’ year-round shopping patterns across

the Borough area and wider sub-region. This is because the respondents to the household survey were

asked where they do “most” of their shopping for different types of retail goods, rather than where they “last”

shopped.

20. For convenience goods, the survey included questions on ‘main’ (question 1) and ‘top-up’ (question 9) food

shopping. The results of the two types of food expenditure were then merged through the application of a

weighting, which reflects the estimated proportion of expenditure accounted for by each type. In this case

we have used a weighting of 75%:25% for ‘main’ and ’top-up’ food shopping respectively. This is widely

accepted and used for strategic retail studies and impact/capacity assessments. However, we consider that

the weighting for ‘top-up’ food shopping could increase from its current 25% over time, particularly as the ‘top

four’ grocery retailers are increasing their share of the convenience goods (‘top-up’) sector. The 75%:25%

weighting produces a composite pattern of convenience goods spending, expressed as a market share for

each destination centre or foodstore from each survey zone.

21. For comparison goods the survey comprised eight additional questions on the specific class of comparison

goods categories listed below.

• Clothing and footwear;

• Furniture, carpets and floor coverings;

• Household textiles and soft furnishings, including bedding;

• DIY, hardware, decorating supplies and gardening products;

• Domestic appliances, such as fridges, washing machines, kettles and hairdryers;

• Audio-visual equipment, such as radio, TV, Hi-Fi, telephones, pohotographic and computer goods;

• Chemist and medical goods, cosmetics and beauty products; and

• All other comparison goods, including books, jewellery and watches, china and glassware, kitchen

utensils, recreational and luxury goods;

22. These categories are based on the definitions used by Experian Business Strategies (EBS) for comparison

goods expenditure. The retail capacity assessment uses the (weighted) averages derived from the survey

responses for each of the eight comparison goods categories and applies this to the relevant per capita

2 The responses removed from the re-weighted survey results include ‘internet and mail order shopping’, as this spending on Special Forms of Trading is deducted from the expenditure per capita estimates at the outset of the capacity assessment. Where people indicated that they “did not know” where they last shopped for comparison and convenience goods, or “did not purchase such goods”, then these responses were also removed from the final re-weighted survey results.


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expenditure by goods type. This provides a more accurate assessment of the distribution of spending by

respondents from each zone on each category of goods in the main centres and stores identified.

23. However, it is important to note that the eight comparison goods categories identified for the household

survey and used for our modelling exercise, represent broad aggregations of retail expenditure. It is not

possible for the survey to cover all the specific types of retail spend, due to time and cost constraints. Thus

our approach does not specifically disaggregate spend on garden centres, builders’ merchants goods, pets,

glassware, etc. This approach is widely accepted and is in accordance with PPS6 advice that realistic

forecasts should be based on the broad categories of comparison and convenience goods.

Base Year Population Estimates and Forecasts

24. The ’Baseline’ Population estimates and forecasts for each of the survey zones are normally derived from

the ‘Retail Planner’ Reports produced by Experian Business Strategies specifically for this study. The 2008

population estimates have been extrapolated by Experian from the 2001 Census results. These estimates

take account of changing postal geography and are also calibrated to local authority targets based on the

most recently available government household/population estimates and projections. They are updated

annually to allow for changes in housing stock and population due to births, deaths, migration and the ageing

of the population.

Base Year Expenditure Per Capita Estimates and Forecasts

25. Our estimates of average retail expenditure per capita levels for the six study areas at 2008 (in 2006 prices)

are derived from the Experian ‘Retailer Planner’ Reports. These expenditure estimates take account of the

underlying socio-economic profile of the catchment population.

26. In terms of expenditure growth potential up to 2031, our forecasts are based on the latest research by

Experian Business Strategies (EBS) set out in ‘Retail Planner Briefing Note 5.1’ (November 2007). These

indicate stronger growth for comparison goods retailing than for convenience goods, which reflects historic

trends and the fact that the propensity to purchase and consume more food is significantly more limited than

the scope to purchase non-food items.

27. For convenience goods EBS forecast growth rates of between +0.6% and +1.0% per annum. In this case

we have assumed a mid-range growth rate of +0.8% per annum3. In our judgement this is a reasonable and

robust assumption, although we are aware that the forecasts published by MapInfo (an alternative data

supplier) in Information Brief 07/02 (August 2007) indicate higher a growth rate of +1.2% per annum for

convenience goods.

3 The Council’s 2004 Retail Study assumed a forecast growth in convenience goods expenditure of +0.2% per annum based on MapInfo’s long term trend (Information Brief 04/02).


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28. For comparison goods retailing the most recent EBS forecasts and projections indicate growth rates of

between 3.5% and 6.0% per annum, with the higher growth rates being based on historic long and medium-

term trends.

29. We recommend that the Council monitors the changes in expenditure growth forecasts over time and

updates the retail capacity assessment as and when appropriate.

Special Forms of Trading (SFT) and E-tailing

30. In carrying out our assessment we have necessarily made an allowance for non-store retail sales, or sales

by ‘special forms of trading’ (SFT) at the outset. This essentially comprises purchases that occur outside of

shops, such as via mail order, vending machines and the internet (or ‘e-tailing’). It is important to note that

internet-based retail sales include sales by ‘bricks-and-mortar’ retailers and sales by wholly internet-based

businesses. Therefore part of e-tailing’s share of sales is sourced directly from stores rather than from

warehouses, particularly in the grocery sector (i.e. entire orders over the internet can be processed through

local stores). As a result, retail floorspace is still needed to support the growth in internet sales.

31. Based on research evidence published by both Experian and Verdict4, we are able to make certain high

level assumptions as to the potential changes in the market share of on-line retail sales over the forecast

period. However, it is important to note that these forecasts are subject to uncertainty and may vary

significantly over time. We therefore recommend that the Council monitors the changes in forecasts and

updates the retail capacity assessment when necessary.

‘Benchmark’ and ‘Survey-Based’ Turnover Estimates

32. Having established the total available spending in the catchment area (i.e. the demand side of the economic

assessment), the next step in the economic assessment is to estimate the turnover of the existing

comparison and convenience goods floorspace in the Borough’s main centres and stores. It is common

practice centre and store turnover levels to be determined using the following two approaches.

• ‘Potential’ (survey-based) turnover levels - The first approach is based on the allocation of

comparison and convenience goods expenditure to existing centres and stores using the (weighted)

market share levels derived from the household survey. This approach generally provides a good

indication of the actual turnover of centres and stores at the time of the household survey. However,

there are caveats to this approach as it can sometimes overestimate the attraction and performance of

larger centres and stores for ‘big ticket’ purchases and under-estimate everyday purchases from

smaller shopping locations.

4 Verdict Research Limited, ‘e-Retail 2008’.


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e

f

ly

Nevertheless, the ‘benchmark’ turnover levels do provide an sound evidence base for assessing the

il provision, as well as the potential capacity for new retail floorspace

33.

ance is in

accordance with advice set out in PPS6 (paragraph 2.34), as it is generally accepted that some growth is

34.

nable and robust, although growth rates could be higher and/or lower for specific

centres and shopping locations, depending on their current health and the strength of their sales

performance.

>

‘Benchmark’ turnover levels – The second approach assumes that existing shops and stores

operated by multiple retailers will trade at national company average sales densities. The main caveats

with regard to this approach are that: (i) published average sales densities are not necessarily availabl

for all multiple retailers; (ii) further assumptions have to be made as to the appropriate turnover levels o

smaller shops and stores, as well as for centres as a whole; and (iii) stores and centres will inevitab

trade either below or above national company averages and just because a store/centre trades below

company averages does not necessarily infer that it is not a viable or attractive shopping location.

current scale and quality of reta

‘Productivity’ Growth Rate

The ‘benchmark’ turnover levels of all existing comparison and convenience goods floorspace is projected

forward to the design year assuming an allowance for some claim on spending growth by existing retailers

and floorspace due to increased ‘productivity’ (‘efficiency’) in their trading performance. This allow

needed to help maintain and enhance the vitality and viability of existing centres and floorspace.

In this case we have assumed a ‘productivity’ growth rate of +1.5% per annum for comparison goods

floorspace and +0.5% per annum for convenience goods retailing. We consider that these growth

allowances are reaso

APPENDIX 13:

COMPARISON GOODS



Baseline Comparison Goods Capacity Assessment

TABLE 1: STUDY AREA: BASE YEAR POPULATION & FORECASTS (2008 - 2031) POPULATION GROWTH (%)

Study Zone: 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

Zone 1 157,937 160,373 164,328 168,136 172,091 176,194 4.0% 7.2%

Zone 2 27,005 26,964 26,962 27,086 27,259 27,409 -0.2% 1.7%

Zone 3 12,842 12,964 13,225 13,449 13,743 14,014 3.0% 6.0%

Zone 4 34,225 34,614 35,090 35,823 36,556 37,326 2.5% 6.4%

Zone 5 62,030 62,520 63,243 63,953 64,893 65,744 2.0% 4.0%

Zone 6: 44,939 45,268 45,892 46,637 47,442 48,249 2.1% 5.1%

TOTAL: 338,978 342,703 348,740 355,084 361,984 368,937 2.9% 5.8%

Source: Population Estimates and Forecasts derived from Experian Retail Planner Reports for each Zone (May 2008)

TABLE 2: UNADJUSTED COMPARISON GOODS EXPENDITURE PER CAPITA (2008 - 2031) EXPENDITURE GROWTHIncludes Special Forms of Trading (and E-tailing)

Zone 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

Zone 1 £3,216 £3,596 £4,334 £5,222 £6,293 £7,583 34.8% 75.0%

Zone 2 £3,448 £3,856 £4,647 £5,600 £6,748 £8,131 34.8% 75.0%

Zone 3 £3,499 £3,913 £4,716 £5,682 £6,847 £8,251 34.8% 75.0%

Zone 4 £3,324 £3,717 £4,479 £5,397 £6,504 £7,837 34.8% 75.0%

Zone 5 £3,465 £3,875 £4,669 £5,627 £6,780 £8,170 34.8% 75.0%

Zone 6 £3,179 £3,556 £4,285 £5,163 £6,222 £7,497 34.8% 75.0%

Source: (1) 2008 average spend per capita estimates derived from Experian Business Strategies - Retail Planner Reports (May 2008). (2006 prices)(2) Expenditure growth forecasts derived from Experian Retail Planner Briefing Note 5.1 (Table 3.1)

TABLE 3: REVISED COMPARISON GOODS EXPENDITURE PER CAPITA (2008 - 2031) REVISED SPEND GROWTHExcludes Special Forms of Trading & E-tailing (@1.5%) (1)

Zone 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

SFT as % of Average Spend (1):

12.1% 14.1% 14.4% 14.4% 14.4% 14.4%

Zone 1 £2,827 £3,089 £3,710 £4,470 £5,386 £6,491 31.2% 75.0%

Zone 2 £3,031 £3,313 £3,978 £4,793 £5,776 £6,960 31.2% 75.0%

Zone 3 £3,076 £3,362 £4,037 £4,864 £5,861 £7,063 31.2% 75.0%

Zone 4 £2,922 £3,193 £3,834 £4,620 £5,567 £6,709 31.2% 75.0%

Zone 5 £3,046 £3,329 £3,997 £4,816 £5,804 £6,994 31.2% 75.0%

Zone 6 £2,795 £3,054 £3,668 £4,420 £5,326 £6,417 31.2% 75.0%

Source: (1) Market share for non-store retail sales informed by Experian Business Strategies 'Retail Planning Briefing Note 2.3D' (Tables 6.1 - 6.4).

TABLE 4: STUDY AREA: TOTAL AVAILABLE COMPARISON GOODS SPEND AND GROWTH (2008 - 2031) TOTAL GROWTH (%)

Study Zone: 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

Zone 1 £446.43 £495.44 £609.60 £751.59 £926.96 £1,143.63 36.5% 87.6%

Zone 2 £81.85 £89.32 £107.25 £129.83 £157.45 £190.77 31.0% 77.9%

Zone 3 £39.50 £43.58 £53.38 £65.42 £80.55 £98.98 35.2% 85.4%

Zone 4 £99.99 £110.52 £134.54 £165.51 £203.52 £250.41 34.6% 86.1%

Zone 5 £188.92 £208.11 £252.78 £308.02 £376.62 £459.78 33.8% 81.9%

Zone 6 £125.59 £138.27 £168.32 £206.12 £252.66 £309.63 34.0% 84.0%

TOTAL: £982.28 £1,085.25 £1,325.88 £1,626.48 £1,997.76 £2,453.19 35.0% 85.0%



TABLE 5: ALL COMPARISON GOODS - ALLOCATION OF TOTAL 2008 EXPENDITURE BASED ON MARKET SHARES FOR NON-FOOD CATEGORIES (£ million)

ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 TOTAL MARKET SHARE Zones 1 & 2 Zones 3 - 6

TOTAL 2008 POPULATION: 157,937 27,005 12,842 34,225 62,030 44,939 (£M) (%)

BASINGSTOKE TOWN CENTRE: £251.5 £4.8 £5.4 £28.6 £38.3 £2.8 £331.4 32.6% 46.8% 16.0%

CHINEHAM DISTRICT CENTRE: £14.1 £0.3 £0.0 £0.3 £1.0 £0.0 £15.7 1.5% 2.6% 0.3%

BRIGHTON HILL DISTRICT CENTRE: £5.9 £0.0 £0.0 £0.4 £0.2 £0.0 £6.6 0.6% 1.1% 0.1%

WHITCHURCH DISTRICT CENTRE: £0.3 £3.8 £0.0 £0.0 £0.0 £0.0 £4.1 0.4% 0.7% 0.0%

TADLEY DISTRICT CENTRE: £7.7 £0.0 £0.0 £0.0 £0.0 £0.4 £8.1 0.8% 1.4% 0.1%

OVERTON DISTRICT CENTRE: £1.8 £0.0 £0.0 £0.1 £0.0 £0.0 £1.9 0.2% 0.3% 0.0%


KINGSCLERE LOCAL CENTRE: £0.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 0.0% 0.1% 0.0%

OTHER LOCAL SHOPS / PARADESTesco Express Kempshott £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.2 0.0% 0.0% 0.0%

Other Stores Popley £0.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 0.1% 0.1% 0.0%

Other Stores South Ham £0.4 £0.0 £0.0 £0.0 £0.1 £0.0 £0.5 0.1% 0.1% 0.0%

Other Stores Old Basing £1.8 £0.0 £0.0 £0.0 £0.0 £0.0 £1.8 0.2% 0.3% 0.0%

Other Stores Oakley £1.5 £0.0 £0.0 £0.0 £0.0 £0.0 £1.5 0.2% 0.3% 0.0%

Other Stores in Basingstoke Borough £3.7 £0.0 £0.0 £0.0 £0.0 £0.0 £3.7 0.4% 0.7% 0.0%

OUT-OF-CENTRE RETAIL WAREHOUSES & RETAIL PARKS IN BOROUGH:Morrisons Worting Road £0.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.3 0.0% 0.0% 0.0%

Sainsbury's Hatch Warren £2.0 £0.0 £0.0 £0.0 £0.0 £0.0 £2.0 0.2% 0.4% 0.0%

Sainsbury's Local 374 Worting Rd £0.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.1 0.0% 0.0% 0.0%

Toys R Us, PC World, Currys, Carpetright, JJB Sports, Harveys Brighton Hill RP £28.7 £0.2 £0.1 £1.7 £2.2 £0.5 £33.3 3.3% 5.3% 0.9%

Mothercare World & Design 64 Hatch Warren £0.1 £0.0 £0.0 £0.0 £0.4 £0.4 £0.9 0.1% 0.0% 0.2%


Hatch Warren RP £6.6 £0.0 £0.0 £0.0 £1.0 £0.4 £8.0 0.8% 1.2% 0.3%

Allied Carpets Winchester Road £1.2 £0.0 £0.0 £0.0 £0.1 £0.0 £1.3 0.1% 0.2% 0.0%

B&Q Winchester Road £12.5 £0.3 £0.1 £0.7 £2.0 £0.2 £15.8 1.6% 2.3% 0.7%

Homebase Winchester Road £11.0 £0.1 £0.3 £0.1 £0.8 £0.4 £12.7 1.2% 2.0% 0.3%

Comet Winchester Road £4.7 £0.0 £0.0 £0.0 £0.0 £0.0 £4.7 0.5% 0.9% 0.0%

Maplin, Halfords, Staples Winchester Road £0.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 0.0% 0.1% 0.0%

MFI Reading Road £0.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 0.0% 0.1% 0.0%

Wickes Churchill Way West £0.8 £0.0 £0.0 £0.0 £0.0 £0.0 £0.8 0.1% 0.2% 0.0%


£2.9 £0.0 £0.0 £0.2 £0.4 £0.0 £3.5 0.3% 0.5% 0.1%

ALL STORES IN BOROUGH: £361.8 £9.6 £5.9 £32.1 £46.7 £4.9 £461.0 45.3% 67.8% 19.0%


Aldershot £0.0 £0.0 £0.0 £1.7 £2.8 £0.0 £4.5 0.4% 0.0% 1.0%

Alresford £0.1 £0.0 £2.1 £0.0 £0.0 £0.0 £2.2 0.2% 0.0% 0.4%

Alton £0.5 £0.1 £1.7 £39.9 £0.2 £0.4 £42.8 4.2% 0.1% 8.9%

Andover £2.0 £17.1 £1.4 £1.8 £0.2 £0.5 £23.0 2.3% 3.5% 0.8%

Bordon £0.0 £0.0 £0.0 £0.7 £0.0 £0.0 £0.7 0.1% 0.0% 0.2%

Camberley £2.3 £0.0 £0.0 £1.4 £17.5 £0.5 £21.6 2.1% 0.4% 4.1%

Elvetham Heath, Fleet £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 0.0% 0.0% 0.0%

Farnborough TC & OOC £1.1 £0.1 £0.2 £3.5 £30.6 £0.0 £35.4 3.5% 0.2% 7.3%

Farnham £0.7 £0.0 £0.0 £3.3 £4.5 £0.0 £8.5 0.8% 0.1% 1.7%

Fleet £0.4 £0.0 £0.0 £0.5 £46.4 £0.0 £47.3 4.6% 0.1% 10.0%

Hook £0.4 £0.0 £0.0 £0.0 £2.2 £0.0 £2.6 0.3% 0.1% 0.5%

Mortimer £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 £0.4 0.0% 0.0% 0.1%

Newbury Town Centre £25.9 £34.9 £0.0 £0.2 £0.2 £20.5 £81.7 8.0% 11.1% 4.4%

Newbury Out-of-Centre £5.6 £7.9 £0.1 £0.5 £0.1 £3.7 £18.0 1.8% 2.5% 0.9%

Reading Town Centre £26.1 £4.2 £0.0 £0.0 £13.8 £64.8 £108.9 10.7% 5.5% 16.7%

Reading Out-of-Centre £14.3 £0.4 £0.2 £0.1 £3.1 £24.6 £42.8 4.2% 2.7% 6.0%

Southampton City Centre £2.9 £1.6 £4.1 £1.4 £0.1 £0.4 £10.4 1.0% 0.8% 1.3%

Southampton Out-of-Centre £2.3 £0.4 £2.2 £0.6 £0.1 £0.0 £5.6 0.5% 0.5% 0.6%

Thatcham £0.1 £0.1 £0.0 £0.0 £0.0 £1.6 £1.8 0.2% 0.1% 0.3%

Winchester £1.1 £1.6 £19.6 £7.2 £0.4 £0.7 £30.7 3.0% 0.5% 5.9%

Wokingham £0.0 £0.0 £0.0 £0.0 £0.0 £0.8 £0.8 0.1% 0.0% 0.2%

All Other Shops and Stores £15.0 £6.7 £3.7 £8.7 £26.9 £6.4 £67.4 6.6% 4.0% 9.7%

ALL OTHER CENTRES, SHOPS, ETC.: £100.89 £75.26 £35.06 £71.50 £149.07 £125.24 £557.0 54.7% 32.2% 81.0%

TOTAL AVAILABLE EXPENDITURE (£ million): £462.68 £84.83 £40.94 £103.63 £195.74 £130.16 £1,018.0 100.0% 100.0% 100.0%



Capacity Assessment

TABLE 6: CURRENT RETAIL COMMITMENTS - FLOORSPACE AND TURNOVER ESTIMATES FOR 2008 (in 2006 prices)

4 5 6 7

Existing Sales Area

Total Estimated New Sales Area

Total New Floorspace

2006 Company Average Sales

Density

Adjusted Company

Average Sales Density

TOTAL 2006 TURNOVER

Estimated Trade Draw from Study

Area

TOTAL 2006 TURNOVER BASED ON COMPANY AVERAGES



(m2 net) (m2 net) (m2 net) (£ per sq.m) (£ per sq.m) (£'000s) (%) (£'000s) (£'000s) (£'000s)

SAINSBURY - MULFORDS HILL, TADLEY

TOTAL FLOORSPACE: 2,000 3,270 - £0 £5.45 £5.45 £5.48 £5.51

-Convenience Goods 1,800 3,070 1,270 £8,590 £4,295 £5.45 100% £5.45 £5.48 £5.51

-Comparison Goods 200 200 0 £5,154 - £0.00 100% £0.00

MORRISONS - WORTING ROAD, BASINGSTOKE

TOTAL FLOORSPACE: 3,716 3,745 - £0 £0.13 £0.13 £0.13 £0.13

-Convenience Goods 3,344 3,373 29 £8,981 £4,491 £0.13 100% £0.13 £0.13 £0.13

-Comparison Goods 372 372 0 £5,389 - £0.00 100% £0.00

B&Q - LAND AT WINCHESTER ROAD & HARROW WAY

TOTAL FLOORSPACE: 7,959 - £0 £18.45 £18.45 £18.54 £18.63

-Comparison Goods 7,959 7,959 £2,318 - £18.45 100% £18.45 £18.54 £18.63

NOTES: Assume 'productivity' growth rate of +0.5% per annum for convenience goods turnover and +1.5% per annum for comparison goods turnoverCommitments do not include the outline consent for a foodstore as part of the North Popley / Merton Rise development, as the scale of retailing and phasing has not been identified. The commitments also exclude the permission for a 2,781 m2 retail warehouse at 120-122 Worting Road granted in December 2008.


Baseline Comparison Goods Capacity Assessment (2008 - 2031)

TABLE 7: BASINGSTOKE & DEANE BOROUGH AREA - BASELINE COMPARISON GOODS CAPACITY ASSESSMENT

2008 2011 2016 2021 2026 2031

1 TOTAL EXISTING COMPARISON GOODS FLOORSPACE IN BOROUGH (m2 net): 105,624 105,624 105,624 105,624 105,624 105,624

2 EXPENDITURE ALLOCATED TO FLOORSPACE FROM BASINGSTOKE BOROUGH AREA (ZONES 1 - 2):

a TOTAL AVAILABLE COMPARISON GOODS EXPENDITURE IN ZONES 1 & 2 (£ million): £528.28 £584.77 £716.85 £881.42 £1,084.41 £1,334.40

b MARKET SHARE OF COMPARISON GOODS EXPENDITURE IN ZONES 1 & 2 (%): 67.8% 67.8% 67.8% 67.8% 67.8% 67.8%

c EXPENDITURE ALLOCATED TO BOROUGH'S FLOORSPACE FROM ZONES 1 - 2 (£ million): £358.32 £396.63 £486.22 £597.84 £735.53 £905.08

3 EXPENDITURE ALLOCATED TO FLOORSPACE FROM OUTER CATCHMENT AREA (ZONES 3 - 6):

d TOTAL AVAILABLE COMPARISON GOODS EXPENDITURE IN ZONES 3 - 6 (£ million): £454.00 £500.48 £609.03 £745.07 £913.35 £1,118.80

e MARKET SHARE OF COMPARISON GOODS EXPENDITURE IN ZONES 3 - 6 (%): 19.0% 19.0% 19.0% 19.0% 19.0% 19.0%

f EXPENDITURE ALLOCATED TO BOROUGH'S FLOORSPACE FROM ZONES 3 - 6 (£ million): £86.45 £95.31 £115.98 £141.88 £173.93 £213.05

4 TOTAL EXPENDITURE ALLOCATED TO BOROUGH'S FLOORSPACE FROM ZONES 1 - 6 (£ million): £444.77 £491.94 £602.20 £739.72 £909.46 £1,118.14

5 ESTIMATED TRADE DRAW FROM OUTSIDE STUDY AREA (BEYOND ZONES 1 - 6):

g ESTIMATED TRADE DRAW FROM OUTSIDE STUDY AREA (%): 15% 15% 15% 15% 15% 15%

h ESTIMATED TRADE DRAW FROM OUTSIDE STUDY AREA (£ million): £66.72 £73.79 £90.33 £110.96 £136.42 £167.72

6 TOTAL FORECAST 'POTENTIAL' TURNOVER PERFORMANCE BASED ON SURVEY RESULTS:

i TOTAL 'POTENTIAL' TURNOVER (£ million): £511.49 £565.73 £692.53 £850.68 £1,045.87 £1,285.86

j POTENTIAL' AVERAGE SALES DENSITY (£ per sq.m) £4,843 £5,356 £6,557 £8,054 £9,902 £12,174

7 TOTAL FORECAST 'BENCHMARK' TURNOVER PERFORMANCE:

k 'BENCHMARK' AVERAGE SALES DENSITY (£ per sq.m) £4,842 £4,999 £5,385 £5,801 £6,250 £6,733

l TOTAL 'BENCHMARK' TURNOVER (£ million): £511.44 £528.01 £568.81 £612.77 £660.13 £711.15

8 TOTAL FORECAST RESIDUAL EXPENDITURE AVAILABLE TO SUPPORT NEW COMPARISON GOODS FLOORSPACE:

m FORECAST RESIDUAL EXPENDITURE BEFORE COMMITMENTS [Step 6 minus Step 7] (£ million): £0.05 £37.72 £123.71 £237.91 £385.74 £574.71

9 ESTIMATED COMAPARISON GOODS TURNOVER OF COMMITTED FLOORSPACE IN BOROUGH (£'000s):

- B&Q (Land at Winchester Road and Harrow Way): £18.63 £18.91 £19.39 £19.88 £20.38 £20.90

10 NET RESIDUAL COMPARISON GOODS EXPENDITURE AFTER COMMITMENTS (£ million): -£18.58 £18.81 £104.32 £218.03 £365.36 £553.81

11 CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE IN BASINGSTOKE INCLUDING COMMITMENTS (m2 net):

- Estimated Average Sales Density of All Comparison Goods Floorspace (£ per sq.m): £6,000 £6,274 £6,759 £7,281 £7,844 £8,450

- Net Floorspace Capacity (sq.m): -3,097 2,998 15,434 29,944 46,578 65,538

12 CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE IN BASINGSTOKE EXCLUDING COMMITMENTS (m2 net):


- Net Floorspace Capacity (sq.m): 9 6,013 18,304 32,674 49,177 68,011

APPENDIX 14:

CONVENIENCE GOODS



Baseline Convenience Goods Capacity Assessment (2006 prices)

TABLE 1: STUDY AREA: BASE YEAR POPULATION & FORECASTS (2008 - 2031) POPULATION GROWTH (%)

Study Zone: 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

Zone 1 157,937 160,373 164,328 168,136 172,091 176,194 4.0% 7.2%

Zone 2 27,005 26,964 26,962 27,086 27,259 27,409 -0.2% 1.7%

Zone 3 12,842 12,964 13,225 13,449 13,743 14,014 3.0% 6.0%

Zone 4 34,225 34,614 35,090 35,823 36,556 37,326 2.5% 6.4%

Zone 5 62,030 62,520 63,243 63,953 64,893 65,744 2.0% 4.0%

Zone 6: 44,939 45,268 45,892 46,637 47,442 48,249 2.1% 5.1%

TOTAL: - 338,978 342,703 348,740 355,084 361,984 368,937 2.9% 5.8%

Source: Population Estimates and Forecasts derived from Experian Retail Planner Reports for each Zone (May 2008)

TABLE 2: UNADJUSTED CONVENIENCE GOODS EXPENDITURE PER CAPITA (2008 - 2031) EXPENDITURE GROWTHIncludes Special Forms of Trading (and E-tailing)

Zone 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

Zone 1 £1,693 £1,729 £1,799 £1,872 £1,948 £2,027 6.3% 12.7%

Zone 2 £1,817 £1,855 £1,930 £2,009 £2,091 £2,176 6.3% 12.7%

Zone 3 £1,843 £1,882 £1,958 £2,038 £2,121 £2,207 6.3% 12.7%

Zone 4 £1,732 £1,769 £1,841 £1,915 £1,993 £2,074 6.3% 12.7%

Zone 5 £1,763 £1,801 £1,874 £1,950 £2,029 £2,112 6.3% 12.7%

Zone 6 £1,763 £1,801 £1,874 £1,950 £2,029 £2,112 6.3% 12.7%

Source: (1) 2008 average spend estimates derived from Experian Business Strategies Retail Planner Reports (May 2008). (2006 prices)

TABLE 3: REVISED CONVENIENCE GOODS EXPENDITURE PER CAPITA (2008 - 2031) REVISED SPEND GROWTHExcludes Special Forms of Trading & E-tailing

Zone 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

SFT as % of Average Spend (1): 5.6% 7.0% 7.3% 7.3% 7.3% 7.3%

Zone 1 £1,598 £1,608 £1,668 £1,735 £1,806 £1,879 4.4% 12.7%

Zone 2 £1,715 £1,725 £1,790 £1,862 £1,938 £2,017 4.4% 12.7%

Zone 3 £1,740 £1,750 £1,815 £1,889 £1,966 £2,046 4.4% 12.7%

Zone 4 £1,635 £1,645 £1,706 £1,776 £1,848 £1,923 4.4% 12.7%

Zone 5 £1,665 £1,675 £1,737 £1,808 £1,881 £1,957 4.4% 12.7%

Zone 6 £1,665 £1,675 £1,737 £1,808 £1,881 £1,957 4.4% 12.7%

Source: (1) Market share for non-store retail sales informed by Experian Business Strategies 'Retail Planning Briefing Note 2.3D' (Tables 6.1 - 6.4).

TABLE 4: STUDY AREA: TOTAL AVAILABLE CONVENIENCE GOODS SPEND AND GROWTH (2008 - 2031) TOTAL GROWTH (%)

Study Zone: 2008 2011 2016 2021 2026 2031 2008 - 2016 2016 - 2031

Zone 1 £252.38 £257.81 £274.02 £291.76 £310.76 £331.11 8.6% 20.8%

Zone 2 £46.31 £46.52 £48.25 £50.44 £52.83 £55.28 4.2% 14.6%

Zone 3 £22.34 £22.69 £24.01 £25.41 £27.02 £28.67 7.5% 19.4%

Zone 4 £55.96 £56.94 £59.87 £63.61 £67.54 £71.77 7.0% 19.9%

Zone 5 £103.25 £104.69 £109.85 £115.60 £122.06 £128.69 6.4% 17.2%

Zone 6 £74.80 £75.80 £79.71 £84.30 £89.24 £94.45 6.6% 18.5%

TOTAL: £555.04 £564.44 £595.71 £631.11 £669.46 £709.96 7.3% 19.2%



TABLE 5: CONVENIENCE GOODS TURNOVER ESTIMATES: ALLOCATED EXPENDITURE BASED ON HOUSEHOLD SURVEY (£ million)


TOTAL ALLOCATED

SPEND FROM STUDY AREA

Zones 1 - 2 Zones 3 - 6

TOTAL AVAILABLE EXPENDITURE: £252.4 £46.3 £22.3 £56.0 £103.2 £74.8 £555.0 £298.7 £256.4

BASINGSTOKE TOWN CENTRE:Sainsbury's Basingstoke Town Centre £14.0 £0.6 £0.6 £1.5 £0.4 £0.4 £17.5 £14.6 £2.9Tesco Metro Basingstoke Town Centre £3.7 £0.0 £0.0 £0.0 £0.6 £0.0 £4.3 £3.7 £0.6Iceland Basingstoke Town Centre £1.5 £0.4 £0.0 £0.0 £0.0 £0.0 £2.0 £2.0 £0.0Marks & Spencer Basingstoke Town Centre £1.1 £0.4 £0.0 £0.0 £0.3 £0.0 £1.9 £1.5 £0.3Other Convenience Stores Basingstoke Town Centre £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.2 £0.2 £0.0TOWN CENTRE - TOTAL: £20.4 £1.5 £0.6 £1.5 £1.4 £0.4 £25.8 £21.9 £3.9

CHINEHAM DISTRICT CENTRE:Tesco Chineham District Centre £40.7 £0.0 £0.0 £0.4 £0.0 £0.0 £41.1 £40.7 £0.4Other Convenience Stores Chineham District Centre £0.5 £0.0 £0.0 £0.0 £0.0 £0.2 £0.7 £0.5 £0.2SUB-TOTAL: £41.2 £0.0 £0.0 £0.4 £0.0 £0.2 £41.8 £41.2 £0.6


TOTAL MARKET SHARE: £252.4 £46.3 £22.3 £56.0 £103.2 £74.8 £555.0 £298.7 £256.4

Source: (1) Market shares derived from results of household telephone interview surveys for 'main food' and 'top-up' food shopping.(2) Filtered out market shares for 'internet' and 'don't know/varies' categories.

TOTAL ALLOCATED SPEND FROM STUDY AREA

Asda Brighton Hill District Centre £23.4 £0.4 £0.0 £0.8 £0.9 £0.0 £25.5 £23.8 £1.7Other Convenience Stores Brighton Hill District Centre £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0SUB-TOTAL: £23.4 £0.4 £0.0 £0.8 £0.9 £0.0 £25.5 £23.8 £1.7

WHITCHURCH DISTRICT CENTRE:Somerfield Whitchurch District Centre £1.2 £3.4 £0.0 £0.0 £0.0 £0.0 £4.6 £4.6 £0.0Other Convenience Stores Whitchurch District Centre £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.2 £0.2 £0.0SUB-TOTAL: £1.3 £3.4 £0.0 £0.0 £0.0 £0.0 £4.7 £4.7 £0.0

TADLEY DISTRICT CENTRE:Sainsbury's Tadley District Centre £22.0 £0.0 £0.2 £1.2 £0.0 £2.5 £25.9 £22.0 £3.9Other Convenience Stores Tadley District Centre £1.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.0 £1.0 £0.0SUB-TOTAL: £23.0 £0.0 £0.2 £1.2 £0.0 £2.5 £26.9 £23.0 £3.9

OVERTON DISTRICT CENTRE:Co-op Overton District Centre £2.2 £0.0 £0.0 £0.0 £0.0 £0.0 £2.2 £2.2 £0.0Other Convenience Stores Overton District Centre £1.2 £0.0 £0.0 £0.0 £0.0 £0.0 £1.2 £1.2 £0.0SUB-TOTAL: £3.4 £0.0 £0.0 £0.0 £0.0 £0.0 £3.4 £3.4 £0.0

KINGSCLERE LOCAL CENTRE:Other Convenience Stores Kingsclere Local Centre £1.5 £0.0 £0.0 £0.0 £0.0 £0.0 £1.5 £1.5 £0.0SUB-TOTAL: £1.5 £0.0 £0.0 £0.0 £0.0 £0.0 £1.5 £1.5 £0.0

OTHER LOCAL SHOPS / PARADESTesco Express Buckingham Parade, Kempshott £2.9 £0.0 £0.0 £0.0 £0.0 £0.0 £2.9 £2.9 £0.0Tesco Express Lychpit Centre, RG24 8BE £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0Tesco Express Popley, RG24 9EL £1.3 £0.0 £0.0 £0.0 £0.0 £0.0 £1.3 £1.3 £0.0Other Convenience Stores Popley £0.8 £0.0 £0.0 £0.0 £0.0 £0.0 £0.8 £0.8 £0.0Co-Op Kings Road, South Ham £0.8 £0.0 £0.0 £0.0 £0.0 £0.0 £0.8 £0.8 £0.0Other Convenience Stores South Ham £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.2 £0.2 £0.0Other Convenience Stores Old Basing £1.2 £0.0 £0.0 £0.0 £0.0 £0.0 £1.2 £1.2 £0.0Other Convenience Stores Oakley £1.2 £0.0 £0.0 £0.0 £0.0 £0.0 £1.2 £1.2 £0.0Other Convenience Stores in Basingstoke Borough £2.7 £0.0 £0.0 £0.2 £0.0 £0.2 £3.0 £2.7 £0.3OTHER LOCAL SHOPS/ PARADES - TOTAL: £11.2 £0.0 £0.0 £0.2 £0.0 £0.2 £11.5 £11.2 £0.3

OUT-OF-CENTRE STORES IN BOROUGH:Morrisons Worting Road £37.6 £0.0 £0.0 £0.4 £1.6 £0.9 £40.5 £37.6 £2.9Sainsbury's Hatch Warren £35.9 £0.4 £1.4 £1.5 £1.3 £0.0 £40.5 £36.3 £4.1Sainsbury's Local 374 Worting Rd, Buckskin £1.3 £0.0 £0.0 £0.0 £0.0 £0.0 £1.3 £1.3 £0.0Somerfield Winklebury Way £6.0 £0.0 £0.0 £0.2 £0.4 £0.0 £6.6 £6.0 £0.6Lidl Churchill Way West £0.6 £0.0 £0.0 £0.4 £0.0 £0.5 £1.5 £0.6 £0.9Tesco Oakridge Road, RG21 5SG £2.1 £0.0 £0.0 £0.0 £0.0 £0.0 £2.1 £2.1 £0.0Tesco Kingsley Pk/Winchester St, Whitchurch £0.5 £1.0 £0.0 £0.0 £0.0 £0.0 £1.5 £1.5 £0.0Tesco Baughurst, Tadley £1.1 £0.0 £0.0 £0.0 £0.0 £0.0 £1.1 £1.1 £0.0Co-Op 1-2 Giles Walk, Tadley £2.3 £0.0 £1.2 £0.0 £0.0 £0.0 £3.5 £2.3 £1.2OUT-OF-CENTRE STORES - TOTAL: £87.4 £1.4 £2.6 £2.5 £3.3 £1.4 £98.5 £88.8 £9.8

ALL STORES IN BASINGSTOKE & DEANE BOROUGH AREA: £212.8 £6.7 £3.4 £6.6 £5.5 £4.6 £239.7 £219.5 £20.2


Aldershot £0.0 £0.0 £0.0 £0.4 £10.6 £0.0 £11.0 £0.0 £11.0Alresford £0.0 £0.0 £3.4 £0.0 £0.0 £0.0 £3.4 £0.0 £3.4Alton £0.3 £0.0 £2.0 £35.0 £0.0 £0.0 £37.4 £0.3 £37.0Andover £0.0 £11.7 £1.6 £4.1 £1.0 £0.0 £18.4 £11.7 £6.7Bordon £0.0 £0.0 £0.0 £4.5 £0.2 £0.0 £4.7 £0.0 £4.7Camberley £1.0 £0.0 £0.0 £0.0 £4.6 £0.0 £5.6 £1.0 £4.6Elvetham Heath, Fleet £0.0 £0.0 £0.0 £0.0 £8.0 £0.0 £8.0 £0.0 £8.0Farnborough £0.5 £0.2 £0.0 £1.0 £4.0 £0.4 £6.1 £0.7 £5.4Farnham £1.4 £0.0 £0.0 £1.4 £2.7 £0.0 £5.6 £1.4 £4.2Fleet £1.0 £0.4 £0.2 £0.0 £41.7 £0.2 £43.5 £1.4 £42.0Hook £1.2 £0.0 £0.0 £0.4 £18.0 £0.0 £19.6 £1.2 £18.4Mortimer £0.3 £0.0 £0.0 £0.0 £0.0 £2.7 £3.1 £0.3 £2.7Newbury £20.2 £25.1 £0.0 £0.3 £0.4 £10.0 £56.1 £45.3 £10.8Reading £2.8 £0.2 £0.0 £0.0 £0.2 £41.5 £44.6 £2.9 £41.6Thatcham £2.7 £0.4 £0.2 £0.0 £0.2 £8.5 £12.0 £3.1 £8.9Winchester £0.8 £0.6 £9.6 £1.2 £0.0 £0.0 £12.2 £1.5 £10.7Wokingham £0.0 £0.0 £0.0 £0.0 £0.0 £2.9 £2.9 £0.0 £2.9All Other Shops and Stores £7.3 £1.0 £2.1 £0.9 £6.1 £4.0 £21.3 £8.3 £13.1

ALL STORES OUTSIDE BASINGSTOKE & DEANE BOROUGH AREA: £39.6 £39.6 £18.9 £49.4 £97.7 £70.2 £315.4 £79.2 £236.2


Baseline Convenience Goods Capacity Assessment (2008 - 2031)

TABLE 6: BASINGSTOKE & DEANE BOROUGH AREA - BASELINE CONVENIENCE GOODS CAPACITY ASSESSMENT

2008 2011 2016 2021 2026 2031

1 TOTAL EXISTING CONVENIENCE GOODS FLOORSPACE IN BOROUGH (sq.m net): 25,416 25,416 25,416 25,416 25,416 25,416


a TOTAL AVAILABLE CONVENIENCE GOODS EXPENDITURE IN ZONES 1 & 2 (£ million): £298.69 £304.33 £322.27 £342.20 £363.59 £386.38

b MARKET SHARE OF CONVENIENCE GOODS EXPENDITURE IN ZONES 1 & 2 (%): 73.5% 73.5% 73.5% 73.5% 73.5% 73.5%



d TOTAL AVAILABLE CONVENIENCE GOODS EXPENDITURE IN ZONES 3 - 6 (£ million): £256.35 £260.11 £273.44 £288.91 £305.87 £323.58

e MARKET SHARE OF CONVENIENCE GOODS EXPENDITURE IN ZONES 3 - 6 (%): 7.9% 7.9% 7.9% 7.9% 7.9% 7.9%


4 TOTAL EXPENDITURE ALLOCATED TO BOROUGH'S FLOORSPACE FROM ZONES 1 - 6 (£ million): £239.69 £244.13 £258.36 £274.23 £291.28 £309.43





i TOTAL 'POTENTIAL' TURNOVER (£ million): £239.69 £244.13 £258.36 £274.23 £291.28 £309.43





8 TOTAL FORECAST RESIDUAL EXPENDITURE AVAILABLE TO SUPPORT NEW CONVENIENCE GOODS FLOORSPACE:

m FORECAST RESIDUAL EXPENDITURE [Step 6 minus Step 7] (£ million): £29.78 £31.06 £39.91 £50.26 £61.66 £74.00

9 ESTIMATED CONVENIENCE GOODS TURNOVER OF COMMITTED FLOORSPACE IN BOROUGH (£'000s):

- Sainsbury's Extension - Mulfords Hill, Tadley: £5.51 £5.59 £5.73 £5.88 £6.03 £6.18- Morrison's Extension - Worting Road, Basingstoke: £0.13 £0.13 £0.14 £0.14 £0.14 £0.15

10 NET RESIDUAL CONVENIENCE GOODS EXPENDITURE AFTER COMMITMENTS (£ million): £24.14 £25.33 £34.04 £44.24 £55.49 £67.68

11 OPTION 1 - CAPACITY FOR NEW 'LARGE FORMAT' SUPERSTORE (m2 net):

- Estimated Average Sales Density of All Convenience Goods Floorspace (£ per sq.m): £10,000 £10,151 £10,407 £10,670 £10,939 £11,216

- Net Floorspace Capacity (sq.m): 2,414 2,495 3,271 4,147 5,072 6,034

12 OPTION 2 - CAPACITY FOR NEW SUPERMARKET / 'DEEP DISCOUNTER' (m2 net):



APPENDIX 15:


POPULATION ‘SENSITIVITY’ ANALYSIS

SCENARIO 1:

945 DWELLINGS PER ANNUM


Scenario 1 - Comparison Goods Capacity Assessment (2008 - 2031)

TABLE 1: GOVERNMENT HOUSING FORECASTS (945 DWELLINGS PER ANNUM)

2008 2011 2016 2021 2026 2031

1 TOTAL EXISTING COMPARISON GOODS FLOORSPACE IN BOROUGH (sq.m net): 105,624 105,624 105,624 105,624 105,624 105,624
























11 CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE IN BASINGSTOKE (m2 net):



Notes: Assume 'productivity' growth rate of 1.5% per annum


Scenario 1 - Convenience Goods Capacity Assessment (2008 - 2031)

TABLE 2: GOVERNMENT HOUSING FORECASTS (945 DWELLINGS PER ANNUM)

2008 2011 2016 2021 2026 2031































Note: Assume 'productivity' growth rate of +0.5% per annum

SCENARIO 2:




TABLE 1: EIP HOUSING FIGURES (895 DWELLINGS PER ANNUM)

2008 2011 2016 2021 2026 2031































TABLE 2: EIP HOUSING FIGURES (895 DWELLINGS PER ANNUM)

2008 2011 2016 2021 2026 2031
































SCENARIO 3:




TABLE 1: BOROUGH COUNCIL HOUSING FIGURES (740 DWELLINGS PER ANNUM)

2008 2011 2016 2021 2026 2031































TABLE 2: BOROUGH COUNCIL HOUSING FIGURES (740 DWELLINGS PER ANNUM)

2008 2011 2016 2021 2026 2031
































APPENDIX 16:

MAJOR RESIDENTIAL DEVELOPMENT AREA



Major Development Area (MDA) - Convenience Goods Capacity Assessment (2008 - 2031)

TABLE 1: CONVENIENCE GOODS CAPACITY ASSESSMENT - SCENARIO 1 (100% Retention Level)

2008 2011 2016 2021 2026 2031

1 TOTAL ESTIMATED DWELLINGS: - - 8,000 8,000 8,000 8,000

2 TOTAL ESTIMATED AVERAGE HOUSEHOLD SIZE: - - 1.5 1.5 1.5 1.5

3 TOTAL FORECAST POPULATION: - - 12,000 12,000 12,000 12,000

4 CONVENIENCE GOODS - ESTIMATED EXPENDITURE PER CAPITA (£): - - £1,742 £1,813 £1,887 £1,963

5 CONVENIENCE GOODS - TOTAL AVAILABLE EXPENDITURE (£ million): - - £20.90 £21.75 £22.64 £23.56

6 RETENTION OF CONVENIENCE GOODS EXPENDITURE IN MDA (%) - - 100% 100% 100% 100%

7 RETENTION OF CONVENIENCE GOODS EXPENDITURE IN MDA (£m) - - £20.90 £21.75 £22.64 £23.56

8 CAPACITY FOR NEW SUPERSTORE FORMAT (m2 net):

- Estimated Average Sales Density (£ per sq.m): - - £10,407 £10,670 £10,939 £11,216

- Net Floorspace Capacity (sq.m): - - 2,009 2,039 2,069 2,101

9 CAPACITY FOR NEW SUPERMARKET / 'DEEP DISCOUNTER' FORMAT (m2 net):




2008 2011 2016 2021 2026 2031




4 CONVENIENCE GOODS - ESTIMATED EXPENDITURE PER CAPITA (£): - - £1,742 £1,813 £1,887 £1,963

5 CONVENIENCE GOODS - TOTAL AVAILABLE EXPENDITURE (£ million): - - £20.90 £21.75 £22.64 £23.56

6 RETENTION OF CONVENIENCE GOODS EXPENDITURE IN MDA (%) - - 75% 75% 75% 75%

7 RETENTION OF CONVENIENCE GOODS EXPENDITURE IN MDA (£m) - - £15.68 £16.32 £16.98 £17.67

8 CAPACITY FOR NEW SUPERSTORE FORMAT (m2 net):



9 CAPACITY FOR NEW SUPERMARKET / 'DEEP DISCOUNTER' FORMAT (m2 net):



Note: Assume 'productivity' growth rate for new floorspace of 0.5% per annum


Major Development Area (MDA) - Comparison Goods Capacity Assessment (2008 - 2031)

TABLE 3: COMPARISON GOODS CAPACITY ASSESSMENT - SCENARIO 1 (100% Retention Level)

2008 2011 2016 2021 2026 2031




4 COMPARISON GOODS - ESTIMATED EXPENDITURE PER CAPITA (£): - - £3,870 £4,664 £5,620 £6,772

5 COMPARISON GOODS - TOTAL AVAILABLE EXPENDITURE (£ million): - - £46.45 £55.97 £67.44 £81.27

6 RETENTION OF COMPARISON GOODS EXPENDITURE IN MDA (%) - - 100% 100% 100% 100%

7 RETENTION OF COMPARISON GOODS EXPENDITURE IN MDA (£m) - - £46.45 £55.97 £67.44 £81.27

8 CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE (m2 net):




2008 2011 2016 2021 2026 2031




4 COMPARISON GOODS - ESTIMATED EXPENDITURE PER CAPITA (£): - - £3,870 £4,664 £5,620 £6,772

5 COMPARISON GOODS - TOTAL AVAILABLE EXPENDITURE (£ million): - - £46.45 £55.97 £67.44 £81.27

6 RETENTION OF COMPARISON GOODS EXPENDITURE IN MDA (%) - - 33% 33% 33% 33%

7 RETENTION OF COMPARISON GOODS EXPENDITURE IN MDA (£m) - - £15.48 £18.66 £22.48 £27.09

8 CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE (m2 net):



Note: Assume 'productivity' growth rate for new floorspace of 1.5% per annum

PS02 36b Retail assessment appendices - Basingstoke and ...

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