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ORGANISATIONAL STUDY
FORTUNE PARK PANCHAWATI
Ratheesh kumar.G, MBA09 DCSMAT Vagamon 2
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HOTEL INDUSTRY
HISTORY AND EVOLUTION
The word hotel is derived from the French word htel
A hotel is an establishment that provides paid lodging
on a short-term basis.
The hotel industry that exists today can be traced back
to 3000 B.C
The modern era of the hotel industry saw itsbeginnings in 1794 New York where the first ever hotel
was built. 3ITC Fortune-DCSMAT
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HOTEL INDUSTRYCLASSIFICATION
Based on location
1. City center
2. Motels
3. Suburban hotels
4. Airport hotels
5. Resort hotels
6. Floating hotels
Based on level ofservice1.Budget Hotels
2.Mid market hotels
3.Luxury hotels
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Based on size of the property.
1.Small hotel
2.Medium size hotel
3.Large Hotels
4.Mega hotels
5.Chain Hotels
Based on length of stay
1.Transient hotel
2.Residential Hotel
3.Semi residential Hotel
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Based on Theme
1.Heritage Hotel
2.Ecotels
3.Spas
4.Boutique Hotels
Based on target Market
1.Commercial hotels
2.Convention Hotels
3.Resort Hotels
4.Suite Hotels
5.Casino hotels
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INDIAN HOTEL INDUSTRY
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Hotel Industry in India currently has supply of
110,000 rooms
There is a shortage of 150,000 rooms fuelling hotel
room rates across India.
The thriving economy and increased business
Opportunities in India have acted as a boon for
Indian hotel industry
Hotels in India are broadly classified into 7
categories.
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Market segmentationStar Category No. of Hotels No. of Rooms
5-star Deluxe 82 18764
5-star 92 11332
4-star 132 9401
3-star 704 31039
2-star 587 19031
1-star
212 695
Heritage 83 2216
To be 50 5127
Total1934 103973
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Market strategies Branding
Technology
PricingRack rates
Consortia rates
Corporate rates
Group rates
Weekend rates
Promotional rates10ITC Fortune-DCSMAT
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Challenges for Indianhotel Industry
Shortage of skilled employees.
Retaining quality workforce
Shortage of rooms
Intense competition and image of India
Customer expectations
Manual back-end
Human resource development 11ITC Fortune-DCSMAT
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FUTURE TRENDS IN THE INDIAN HOTEL
INDUSTRY
Low cost carriers
Budget hotels
Service apartments
Technology
Loyalty travel
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MAJOR PLAYERS OF INDIAN HOTEL INDUSTRY
ITCWelcome group of Hotels
Taj Group
Inter Continental Le Meridien Group ofHotels
Oberoi Group ofHotels
The Park Group ofHotels
Leela Palace.
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ITC Ltd is an Indian conglomerate with a turnover of US
$ 4.75 billion
Ranks third in pre-tax profit among India's private
sector corporations.
The company is currently headed by Yogesh Chander
Deveshwar.
It employs over 20,000 people.
ITC has more than 339000 shareholders.
The company is headquartered in Kolkata, Virginia
House. 15ITC Fortune-DCSMAT
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ITC Vision
Sustain ITC's position as one of India's most
valuable corporations through world classperformance, creating growing value for theIndian economy and the Companys stakeholders.
ITC Mission
To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering
superior and sustainable stakeholder value.
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ITC Business portfolio.
ITC BUSINESS
FMCG HOTELS AGRIBUSINESS
PAPER &PACKAGING
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ITC WELCOMGROUP
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ITCs hotel division was launched onOctober 18,
1975, with the opening of its first hotel - Chola
Sheraton in Chennai.
ITCHotel Brands
o
ITCH
otel Luxury Collection. (7)o Welcom-Sheraton properties.(4)
o WelcomHeritage Properties. (59)
o ITC Fortune Hotels.( 25)
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USP OF ITC WELCOMGROUP
Accommodation
EVA
WelcomEnviorn.
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ITC-FORTUNE PARK HOTELS LTD.
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Fortune Park Hotels Ltd. is a subsidiary of ITC Ltd
There is a total of 53 First Class Hotels with 4336
Rooms across 41 cities.
It is one of the fastest growing hotel chains of ITC.
Fortune brands serve both the leisure and
Business travelers .
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ITC-Fortune Brands
Fortune Group By Welcome Group
Business Hotels Leisure Faith
Select
Park
Inn
Apartments
Resorts
Stop
Spot
Indoville
Adventure
Lod e
Faith
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Name : Fortune ParkHotels Ltd.
Founded : 1995
Parent Company : ITC Ltd.
Type : Private Industry :Hospitality
Head Quarters : ITC Green Centre, 10 InstitutionalArea
Sector 32 Gurgaon,Haryana-122001
Segment : Mid-range segment
President : Mr. Suresh Kumar
Brands : Select, Park, Inn, Faith, Resort,
Apartment, Stop, Spot
Net Revenue : 1019.85 Lacs.
Net Profit : 157.54 Lacs.
Earnings per Share : 35.01 Rs
Cash flow operations : 32.88 Lacs.
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MOTTO
A
WOW
At every moment of truth
THE FORMULA
Platinum Standards=Wow+ Quality Standards
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FORTUNE PARK HOTELS LTD VISION
To be the dominant player in the midrange marketand be recognized as a provider of consistentquality products and services and thereby beperceived as a value brand in the Indian
Hospitality scenario. MISSION
To enhance brand visibility by having a Fortune
hotel in gateway cities and satellite towns,Delivering consistent experience to the customerand offering commensurate Products, Services andF&B Propositions, Using latest technology as anedge,Thereby benefiting all Stakeholders.
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PLATINUM STANDARDSaccomplished with pride, dignity and integrity
I commit to know, own and practice the organizational motto.
I believe that The first 30 seconds count and will use the opportunityto create a favorable impression on the guest.
I will wear the Welcom Look at all times.
I will always offer a warm greeting and address the guest by namewhenever possible.
I will wear a genuine smile when engaged with the guest ensuring eyecontact.
I will escort the guest, whenever approached for directions, rather thansimply pointing the way.
For those of us who are not in guest contact, it is our job to help those
who are. All of us at ITC-Welcom group will practice Getting it Right
(Telephone Etiquette).
I will anticipate guest needs and run that extra mile to ensure greatcommitment.
I will always bid a warm good-bye and fond farewell to our guests toensure repeat visits. 28ITC Fortune-DCSMAT
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FORTUNE PARK PANCHAWATI
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Fortune Park panchawati, Kolkata
The Fortune park Panchawati is situated at the
outer fringes of the City of joy-Kolkata.
The hotel is just 20 minutes away from Esplanade
(Kolkata).
The hotel is located on Kona Expressway just 5 Kms
from Vidyasagar Toll Plaza.
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FACILITIES AT FORTUNE PARK PANCHAWATI
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Rooms
SI NO ROOM CATEGORY NOOFROOMS
TYPESOF BED ROOMSIZE
SINGLE DOUBLE
1 Standard 34 23 11 300
2 Fortune Club Room 23 15 08 300
3 Executive Suite 12 x 12 400
4 Fortune club suite
Room
02 x 02 585
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Dining
Zodiac ,the Astral coffee shop bringing the best ofworld cuisines together.
The Bar
Fortune bar excellent selection of spirits, winesand beers.
Chai Bar & loungueA perfect place to relax & unwind while sipping
through a selection of garden-fresh teas andorganic teas in a comfortable setting
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Conference FacilitiesVENUE AREA CAPICITY
Theatre U Shape Class
Room
Cocktail Round
Table
Board Room
Gaura 5917.83 600 165 225 700 208 ---
VangaI 254 25 --- --- --- --- 14
vangaII 178 20 --- --- --- --- 06
vangaIII 245 --- -- --- --- --- 12
Pundra ---- --- --- --- --- --- 10
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Fortuneparkpanchawatiata glance
28 kms from the Airport 5 kms from Vidyasagar Toll Plaza
24 hrs room service
In-room tea/coffee maker
Electronic safe
Cable TV
Direct dial STD/ISD
Iron & Ironing board on request
In house laundry
Wi-fi connectivity35ITC Fortune-DCSMAT
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Fortune parkpanchawatiata glance
Travel desk
Business centre
Swimming pool
Doctor on call Currency exchange
Valet car parking facility
Zodiac-The Astral coffee shop The Bar
Chai Bar & Lounge
Banquet & conference facilities36ITC Fortune-DCSMAT
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ORGANIZATIONAL STRUCTURE
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ORGANIZATIONAL STRUCTURE OF FPPK
MANAGING DIRECTOR
GENERAL MANAGER
FRONT OFFICE
MANAGER
FOOD AND BEVERAGES
MANAGER
HOUSE KEEPING
EXECUTIVE
EXECUTIVE CHEF
CHIEF
ENGINEER
PURCHASE
MANAGER
FINANCE
CONTROLLER
SALES
MANAGER
HR
MANAGER
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DEPARTMENTS OF FPPK
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Frontofficedepartment
FRONTOFFICE MANAGER
(MR.RAJIVTHAPPA)
DUTY MANAGER
GUEST SERVICE EXECUTIVE/GUEST RELATIONS EXECUTIVE
GUEST SERVICE COORDINATOR/GUEST RELATIONSCOORDINATOR
GUEST SERVICE ASSOCIATE/GUEST RELATIONS ASSOCIATE
BELL BOYS
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F&B DEPARTMENT
F&B MANAGER
(MR.SHOUVUK PALIT)
ASST. F&B MANAGER/BANQUET MANAGER
F&B EXECUTIVE
GUEST SERVICE COORDINATOR (GSC)
GUEST SERVICE ASSOCIATE/GUEST RELATIONSASSOCIATE
TRAINING GSS41ITC Fortune-DCSMAT
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House Keeping Department
EXECUTIVEHOUSE KEEPER
GUEST SERVICE EXECUTIVE (GSE)
SENIOR GUEST SERVICE ASSOCIATE (GSA)
GSA PUBLIC AREA SUPERVISOR LAUNDRY&LINEN SUPERVISORS
PUBLIC AREA ATTENDENTS
DESK CONTROLLER FLORIST
LINEN ROOM ATTENDENT LAUNDRY BOYS
TAILOR
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FOOD PRODUCTION DEPARTMENTEXECUTIVE CHEFF
(MR.RAJAKSHI GURIA)
GUEST SERVICE COORDINATOR (GSC) CHEFF de Parti (CDP)
KITCHEN STEWARD) COMMIE 1
KITCHEN STEWARD SUPERVISOR COMMIE 2
UTILITY BOYS COMMIE 3
KITCHEN TRAINEES43ITC Fortune-DCSMAT
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HR DEPARTMENTHR MANAGER (MR.ASHOK TIWARI)
TRAINING MANAGER
SECURITY SUPERVISOR HR EXECUTIVE
HR ASSISTANTDRIVERS SECURITY
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ENGINEERING DEPARTMENTCHIEF ENGINEER
(MR.NILANJAN NANDI)
GUEST SERVICE COORDINATOR (GSC)
SENIOR TECHNICIANS
ELECTRICIANS A.C TECHNICIANS CARPENTERS PAINTERS POLISHERS
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FINANCE DEPARTMENT
UNIT FINANCE CONTROLLER
ACCOUNTS EXECUTIVE PURCHASE EXECUTIVE F&B CONTROLLER
ACCOUNT ASSISTANTS STORES INCHARGE
STORE ASSISTANT
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MARKETING DEPARTMENT
UNIT SALES MANAGER.
(MR. UPAL SARKAR)
ASSISTANT MANAGERS.
SALES EXECUTIVE.
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SWOT ANALYSIS OF FPPK
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STRENGTH Brand image of ITC
Natures Bed : Away from city pollution Proximity to city limits
Package of comfort & peace
Warm & Cozy environment.
Excellent Conference facilities
Only First class hotel located in on Expressway.
Only hotel in the manufacturing zone inHowrah
Only hotel which has got a tea lounge. Only hotel in this category to have King & Queen Size
beds
Ideal Place for Short Breaks.49ITC Fortune-DCSMAT
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WEAKNESS Far away from Airport.
Distance from software parks & Special EconomicZones.
Less Direction signage
Lack of visibility. Taxi stand, local transport not available in the
vicinity.
Lack of Leisure activities
Shortage in choice of meal venues. Shortage of room inventory
Intermittent power failure
No Big Shopping Complex in the Vicinity. 50ITC Fortune-DCSMAT
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OPPORTUNITY
Kolkatas emergence as a software Hub.
Increasing number of corporate events.
Suitable environment for family recreation.
Increasing number of big budgeted marriages.
Govt.Organizations in this area are on a large scale
so more mapping covering will get to the vicinity. Day outs for corporate especially during winter.
Upcoming projects near to the Hotel.
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THREATS
Well established reputed players in the market. New projects coming in new township area.
Stiff competition from existing and upcoming
players.
Difficulty to make differentiation in service.
Undercut - Package pricing by key players to win
conference groups.
Unawareness of Clients about Fortune Kolkata.
Bad image of West Bengal from Maoist activities.
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Thank You
53ITC Fort ne DCSMAT