Prudential Financial, Inc. • Who is Prudential? – Founded more than 130 years ago in Newark, NJ – In the Fortune 500 – named one of America’s Most Admired Companies by Fortune Magazine in 2010 – Core services include life insurance, annuities, retirement, mutual funds, investment management and real estate, offered to individual and institutional clients worldwide – $641 billion of assets under management in 2009 with operations in the U.S., Asia, Europe and Latin America – Approximately 20,000 active domestic employees
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Prudential Financial, Inc. Who is Prudential?Who is Prudential? –Founded more than 130 years ago in Newark, NJ –In the Fortune 500 – named one of Americas.
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Prudential Financial, Inc.
• Who is Prudential?
– Founded more than 130 years ago in Newark, NJ
– In the Fortune 500 – named one of America’s Most Admired Companies by Fortune Magazine in 2010
– Core services include life insurance, annuities, retirement, mutual funds, investment management and real estate, offered to individual and institutional clients worldwide
– $641 billion of assets under management in 2009 with operations in the U.S., Asia, Europe and Latin America
– Approximately 20,000 active domestic employees
Our Approach
Health is a state of complete physical,mental and social well-being and not merely
the absence of disease or infirmity.
Prudential’s Approach to Health
“Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” 1
– World Health Organization
• Prudential is committed to improving health and well being in every part of our population.
– Multidisciplinary team of nurses, physicians, exercise physiologists, registered dietitians, EAP, safety, business and administrative professionals overseeing a broad array of programs and services such as onsite clinics, fitness centers, EAP counseling, health screenings, coaching, etc.
– Early adopter of Mental Health parity in benefit design.– All medical programs cover preventive services at 100%.– Introduced consumerism programs in 2006.– Top priorities include integrating health & productivity and eliminating health
disparity in population.
1. World Health Organization; http://www.who.int/about/definition/en/print.html
2005Biometric Screenings-Cholesterol-Glucose-Blood Pressure-BMI – Body Fat
-On-Site Clinics
Travel Consultations
Data Warehouse
Intranet Site
Flu Vaccines
Ask The Doctor
Hypertension Mgmt Program
Wellness Seminars
Child care Discounts
On-site FitnessCenters andDiscounts
Prudential Life Solutions
EAP Services Internal/External
Health Fairs
Care Counselors
Internal Health Coaching
Prudential Health Solutions (HRA)
Total Health Management
CDHP HDHP
Wellness Incentive (HRA) Pru Today Healthy Living Series
2009: Culture of Health Webinars, Know Your Numbers, Healthy Stairwells, THM Strategy, Nutritionist
2008: Expanded Health Coaching (Healthyroads)
2007: Wellness Incentive (HRA), Pru Today Healthy Living Series
2006: Internal Health Coaching, Prudential Health Solutions (HRA), Total Health Management, CDHP & HDHP
2005: Biometric Screenings - Cholesterol, Glucose, Blood Pressure, BMI/Body Fat; Onsite Clinics, Travel Consultations, Data Warehouse, Intranet Site, Flu Vaccines, Health Fairs, Care Counselors, Ask The Doctor, Hypertension Mgt Program, Wellness Seminars, Child Care Discounts, On-site Fitness Centers and Discounts, Prudential Life Solutions, EAP Services Internal/External
Evolution of Health & Wellness Programs at Prudential
Senior Level Champion
• CEO voices support for health
• Endorsed healthy lifestyles in Corporate Diversity Statement
• “I’m convinced that a healthy lifestyle contributes to a stronger mind and body and to overall life success. As leaders of a workforce… if follows that we would do what we can to help our employees achieve their personal best as well. That’s why we are building a culture of health at Prudential…”
Identifying Organizational Needs
• Health Risk Assessment
• Surveys
• Health Screenings
• Focus Groups
• Analyzing healthcare cost trends (Thompson)
• Aligning with company mission and goals
Multi-channel Communication Strategy
• Available and accessible to all active employees
• Healthy Living Articles on our Intranet
• Culture of Health Webinar Series
• Personal Success Stories on Pru Today and Leader Magazine
• Intranet Home Page links to Healthy Food Choices offered by Dining Services
• Home mailers during benefit enrollment period
Health, Life and Wellness Intranet Site
• Valuable tool for health improvement messaging
• Bulletins and events for health improvement and programming messages
• Wellness calendars with upcoming programs
• Linked throughout the company intranet and many of our business division sites
Health, Life and Wellness Intranet Site
Communication to Business Leaders
• Well communicated at company meetings, town halls and via lived/taped videocasts
• Business group specific reports– Summarize results of H&W initiatives– Disability and medical cost data– Recommendations based on business unit results
• Consult with managers and attend employee meetings
Communication to Business Leaders
Prudential HealthSolutions
• Powered by WebMD
• HQ (health risk assessment)
• Communicates our services
• Messaging regarding health resources dependent on HRA risk status
• Health condition centers and lifestyle improvement programs
• Incorporated into Health Lifestyle Challenge
Prudential HealthSolutions
Prudential LifeSolutions
• Advice and support from an expert who will listen and help you develop a plan of action
• Useful materials, such as guidebooks, checklists, kits, and more
• Referrals to local resources• Up-to-date information about care
regulations, public benefits, and other financial and insurance issues
• Option to connect with Spanish speaking specialists– Spanish language guides and tips
also available on-line
On-site Communication
• Posters and flyers at on-site clinical locations
• Health and wellness health fairs and table events
• Signs posted in stairwells and at elevator banks to encourage stairwalking
• Lunch and Learn programs
• Wellness programs included in PruFit Weekly updates and Fitness advertised at clinical sites
Reaching Diverse Populations
• Communicate to diverse populations throughout Business Resource Groups
• Health information presented at local and national meetings
• Communication ramped up during Diversity Recognition Month
• Presentations on Prudential’s health disparity research
• Links to H&W site on Diversity site and vice versa
Wide Range of Employee Preferences
• Biometric Screenings or Free Preventive care through the Medical Plans
• Free Nutritional counseling by on-site RD or 30% Weight Watchers’ Discount
• Physical activity, stair walking or on-site Fitness Centers
• Healthy Living Challenges, Health Coaching, Life Coaching or Healthy Lifestyle Webinars
• On-site free flu vaccines and travel medicine
• “Mothers at Work” program available to all employees and spouses regardless of medical coverage
Incentives
• Merchandise for participation• Prizes for achieving goals• Days off• Show me the Money!• Be Creative!• Legal and tax issues
Integration key to Engagement
• Wellness Incentive of $150 to complete HQ
• Biometric screening offered at 20+ sites
• Encouraged to print HQ results for on-site clinic consultation and/or personal physician
• Referred to Health Coaching– Internal health/nutrition/exercise coaching– Opt-in telephonic coaching –option given upon HQ
completion or in ongoing communication
Healthyroads Health Coaching
• Four types of coaching available– Weight Management– Tobacco Cessation– Healthy Living– Childhood Programs
• Employees and dependents eligible for 52 free sessions annually
• Registered dieticians, certified personal trainers, health educators, registered nurses
• Healthy Living Kits after 3 sessions
Keys to Success
• Integration of program goals
• Easy and varied points of access
• Holistic, individualized approach to choices
• Focused on affecting behavior change and lowering health risks
• Senior level commitment to health and well-being
• Business and vendor partnerships
Health Outcomes
• 75% of current population completed HQ– 7% of participants quit smoking– 8% increased exercise level– 8% lowered cardiovascular risk– 12% lowered cholesterol risk
• 5% of population in Health Coaching– 53% lost weight– 66% increased physical activity– 54% lowered stress
Future Considerations
• Modification of incentive structure to recognize actions promoting behavior change
• Continue to monitor long-term behavior change, risk and health cost trends
• Leading indicators focused on modifiable health risks, as well as, engagement
• ROI is a lagging indicator/difficult to calculate
• Measure impact of specific programs with “Engagement” and doing the right things