What Proxistore ?
A concept for smart communication:
Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience;
Publishers can monetize their audiences at the best rates, while providing to their sales team an easy and effective business solution;
Surfers can get local business information in a non-intrusive format and present on their favorite
websites.
Beweb Network:
Guaranteed national reach = 4,528,456 people (CIM)
80 % of Belgians use the internet.80% of Internet users in each communication area will be in contact with Proxistore.
With Proxistore, each ad will be in contact with at least 65% of people located in the area (in minimum 4 weeks)
What is Proxistore like?
AUDIENCE
What is Proxistore like?
Currently only on the Beweb portfolio. But other sites could join the network.
Rectangle format (300 x 250 pixels), above the fold.
It is a 100% priority before the national. Except “Cost per day” formats on the HP.
Always shown in a the black & yellow frame for easier recognition.
Communication area: Circle
Communication area: Zip code
Rectangle call
Cookie check
ok Store check
NO yes
Switch to DFP
National campaign
Local campaign
Pop-up location browser
NoRefused
ok
IP Geolocation
Google Geolocation
2 exceptions:
1° CPD fomrats on HP2° Retargeting sex, age > geoloc.
Wifi or 3G
Proxistore technically?
CASCADE GEOLOCATION: impossible not to be geolocated.
If the surfer is using a mobile phone, 3G triangulation.
IP address.
Google (street car) and wifi SSID.
The surfer geolocates himself accurately.
Proxistore technically?
AUTOMATIC SELECTION:
The remaining budget per ad
The distance between the tag and the surfer
The number of times the ad has been
broadcasted per day
SEAT national vs SEAT local
+ 93%+ 93%
A real tool to the advertiser :
possible to limit the budget per day (€ 5.00 minimum)
possible to create, suspend, modify, restart the campaign in real time on the platform proxistore.com. No guarantee of timing.
possible to check in real-time the campaign and its communication areas.
possible to view real-time results by ad (impressions, clicks, facebook "like")
possible to extend the campaign by purchasing online on proxistore.com
Future opportunities:- Websites selection,- Choice of days,- Choice of broadcast hours,- Package of websites.