ProWatch-Monitor Brand Protection Module
ProWatch-Monitor
Brand Protection Module
Introduction
• Retail – Loss Prevention Background
• Subject Matter expert in online fraud
Session Agenda
• Buy It – Move It – Sell It
• Total Retail Loss – ONLINE
• ProWatch-Monitor Module
• Key Take A Ways
Total Retail Loss ONLINE
• Buy It – Move It – Sell It ONLINE
• Typology of E-‐loss
• Alternate Payments
• Internal
• Distribution
• Brand
• Card Not Present
• 1st Party GLIT/Claims
• 3rd Party GLIT
• Click and Collect
• Account Takeover
Total Retail Loss ONLINE
Click and Collect Card Not
Present
Internal
Account Takeover
AlternaBve Payments
Brand
1st Party GLIT/Claims
3rd Party GLIT
DistribuBon
Total Retail Loss ONLINE
Our New World
Pro-Watch-Monitor Module
Case Study
• UK based company’s postcodes uploaded in ProWatch-Monitor and
cross-referenced with targeted search terms
• Using mapping technology – unusually high sales were identified in
the vicinity of the DC
• Common links identified by ProWatch-Monitor revealed a network of
sellers of the clients premium brands
• Test purchases carried out
• Passed to law enforcement and in excess of £500,000 was recovered
Intelligent Monitoring Combine search terms with keywords and wordlists to find relevant listings.
Partner Protection Protect the rights of channel partners and resellers by removing grey market goods and imports.
Business Reputation Monitor consumer sentiment and manage your brand(s) reputation in the online environment.
Reporting Capability A comprehensive, fully customisable r e p o r t i n g t o o l provides users with a 360-degree view of the online threat.
LOCATE Loss Prevention and Profit Protection for both physical and online
Retailers
Identification of potentially stolen and fraudulently obtained items being
listed by on eBay, automatically cross-referencing sales of your
products with postcode details
PROTECT Auction Site and Online Store Protection.
Enhanced b2b and b2c auction site monitoring for the purpose of
identifying and removing counterfeit, IP infringing and grey market
goods.
WEB Web Monitoring for Business Reputation and Threat Analysis.
Monitors social media, blogs, forums, search engines and domain
names, to identify threats to your organisation and personnel, ranks
these threats and allows you to take action.
ENTERPRISE Complete Online Brand Protection
images
social networking
blogs
forums domains
Search engines
AucBon sites
REMOVALS INTELLIGENCE
FILTER
DATABASE
Cross-reference sales of your
products on online with staff
details, postcodes of previous
fraud and open-source data
Identify new incidents, emerging
areas, postcode repeat rate and
postcode trends – map fraud to
distance from DC, head office, etc.
Google Street View allows you to
determine whether the address in
question is private or commercial
ProWatch-Monitor intelligently links
sellers across platforms based on
common denominators such as
email address, postcode, phone
number, etc.
Key Take a Ways
• If the future of retail is online, so is loss prevention. Its time to act now to
protect and improve profitability in the future through a Total Loss Approach.
• Retail Functions require a 360 approach to online fraud and understand the
solutions that can be implemented to protect their organisation.
• ProWatch-Monitor is a comprehensive, industry leading online monitoring
module that can be standalone or integrated into the Proficiency suite.