MEDIA KIT 2018-19 | INDIA EDITION A VFS Global Visa Application Centre Magazine CLIENT GOVERNMENTS COUNTRY OF OPERATION APPLICATION CENTRE 0 0 2 5 2 6 0 1 4 8 9 9 FAST FACTS ������������������������������������������2 AWARDS AND RECOGNITIONS ����������������3 VFS GLOBAL NETWORK �������������������������4 PLANNING CYCLE ����������������������������������6 DISTRIBUTION TOUCH-POINTS ��������������7 CUSTOMER DEMOGRAPHY ���������������������8 THE MAGAZINE �������������������������������������� 9 READER PROFILE ��������������������������������� 10 RATE CARD ������������������������������������������11 THE PUBLISHER ���������������������������������� 12 FOLLOW US ON PARTNERING GOVERNMENTS� PROVIDING SOLUTIONS�
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MEDIA KIT 2018-19 | IndIa EdItIonA VFS Global Visa Application Centre Magazine
Client governments
Country of operation
appliCation Centre
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fast faCts ������������������������������������������2
TRAVEL BY READER ..................................................Guaranteed
DISTRIBUTION .....................................................Complimentary
Circulation At more than 400 VFS Global visa application centres in 18 cities across India and 12 Vasco Centres.
the magazine
Print Run 150,000 copies per issue
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moSt populAr deStinAtionS for viSA AppliCAntS in indiA
AVERAGE TIME SPENTpremium lounGe /
StAndArd WAitinG AreA
45UP TO
minS
captive aUdience aFFlUent
inFlUencersrelevant
visa applicants spend considerable time in premium lounges and
standard waiting areas awaiting their turn at the application counter.
visa applicants tend to have a higher disposable income and
are always ready to spend more money during their travel.
visa applicants (who usually travel aboard frequently) are key
influencers among their peer group.
Be it for leisure, Business or education, this target group is constituted from
across varied demographics.
Australia united Kingdom China Switzerland malaysia thailandfrance Germany uSA Canada
comPass ReadeR PRoFile
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Non-Bleed Ad DimensionsW x H (cm) W x H (mm)
Full page 17.7 x 24.5 177 x 245
Double Spread 37.4 x 24.5 374 x 245
Magazine Dimensions/ Bleed AdW x H (cm) W x H (mm)
Magazine Size: 19.7 x 26.5 197 x 265
Live/Safe Area (FPC): 17.7 x 24.5 177 x 245
Double spread ad 39.4 x 26.5 394 x 265
Ad Creative DeadlinesIssue Deadline
Apr-May, 2018 15 March
June-July, 2018 15 May
Aug-Sep, 2018 15 July
Oct-Nov, 2018 15 Sept
…and similarly for all successive months
Rate CardSpecifications Rate Card in INR Rate Card in USD
Full Page Colour (FPC) 5,20,000 8,000
Double Spread (DPS) 9,10,000 14,000
Reverse Gatefold (DPS) 13,00,000 20,000
Inside Front Cover (DPS) 11,70,000 18,000
Inside Front Cover/1st Page 7,80,000 12,000
Inside Back Cover 6,50,000 10,000
Outside Back Cover 9,10,000 14,000
Magazine Size: 19.7 cm x 26.5 cm 197 mm x 265 mmLive/Safe Area: 17.7 cm x 24.5 cm 177 mm x 245 mmBleed size: Magazine size + 3 mm
PAGE BLEEDS:
• 3 mm on all sides for a total document size of 197 mm wide x 265 mm high.
LIVE/SAFE AREA OR NON BLEEDS:
• 10 mm on all sides for a total document size of 197 mm wide x 265 mm high.
• Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.
• Please do not place logos, legal disclaimers or other critical information outside live area.
• Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.
• The ad should be provided in the PDF and ePS format only.
Terms & Conditions• Advertisement rate excludes any taxes, charges or any
production costs.
• Advertisement/Space is subject to space availability.
• All ads are subject to review and acceptance by VFS Global and client government.
• All advertisements to be featured needs to be created in a manner that it displays its products or services on neutral grounds from user perspective.
• VFS Global and its associated will not authorise or endorse any communication or content.
• No advertising for gambling, prescription drugs, tobacco, religion, politics, guns or sexually explicit themes will be accepted.
• VFS Global and its associated reserves the right to reject creative or request revision if the content or design of the advertisement deems to be unsuitable for the site or negatively impact user experience.
• Advertisements cannot mislead any customers or users.
• VFS Global nor its officers, employees, agents shall have any responsibility or liability of any nature whatsoever for these other third-party websites or any information contained in them.
• Material should be submitted at least 15 working days prior to give sufficient time to carry out acceptance tests & sign-offs.