PROUDLY SERVING BOTH NATURAL GAS AND ELECTRIC CUSTOMERS SINCE 1917
CURRENT GAS SYSTEM STATISTICS:
•12TH LARGEST MUNICIPAL GAS SYSTEM (# OF CUSTOMERS)
•SERVING MORE THAN 52,000 CUSTOMERS
•150 OPERATOR QUALIFIED EMPLOYEES
•MORE THAN 1,211 MILES OF MAIN
•SERVING A 365 SQUARE MILE TERRITORY
SERVING IN BOTH MESA AND AREAS OF PINAL COUNTY, ARIZONA
THE CITY OF MESA PROVIDES ECONOMIC AND RELIABLE SERVICE
BUT ITS PRIMARY CONCERN IS EMPLOYEE AND COMMUNITY…
SAFETY!!!!
EMPLOYEE SAFETY
As of November 1st 529
Days without a lost time accident!
COMMUNITY SAFETY
First responders with a targeted
response time to emergencies of
under 30 minutes
Since Jan 2009 we have attended 47 events and have reached approximately 8,258 persons
The numbers of persons contacted as part of our existing pipeline and natural gas safety efforts is evaluated each
year
. In 2008, because of several non-reoccurring, large community events, we provided safety messages to
13,462 persons
EYE………….
EAR………….
NOSE………….
The interactive advertising uses Digital technology from a digital cable provider to engage subscribers in interacting with 30-
second public safety announcements (PSA’s).
Message overlays are used to frame PSA’s with selective messages including surveys, direct responses, or requests for
information.
Digital subscribers have interactive remotes which allow them to respond.
Once a household has responded to the survey, the next overlay can provide a different interactive spot to that household.
What Are Interactive PSAs?
Natural gas pipelines can be buried anywhere…Does your family know what natural gas smells like? A. Gasoline B. A Skunk C. Rotten Eggs
Help detect leaks early. Know that natural gas smells like ROTTEN EGGS
This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration
QuickTime™ and a decompressor
are needed to see this picture.
Natural gas pipelines can be buried anywhere…Do you know what to do if you smell natural gas? A. Nothing B. Get to a Safe Locations and Call 911 or your gas provider
Do not call from inside your home. If City of Mesa is your gas provider call 911 or (480)644-4277
This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration
QuickTime™ and a decompressor
are needed to see this picture.
Natural gas pipelines can be buried anywhere… Do you know what number do you call at least two business days before digging?A. Your mom B. 811 C. 411
To protect any natural gas pipelines and other utilities from damage: Call 811 or (602) 263-1100
This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration
QuickTime™ and aYUV420 codec decompressor
are needed to see this picture.
WHO CAN VIEW INTERACTIVE PSAS?
Coverage AreaApache Junction, Coolidge, Florence, Mesa, Gilbert, Higley, Queen Creek
Zip Codes85201, 85202, 85203, 85204, 85205,85206, 85207, 85208, 85209, 85210,85212, 85213, 85215, 85220, 85228,85232, 85233, 85234, 85236, 85240,85242, 85243, 85295, 85296, 85297,85298
East Valley Zone Cox Media Households = 159,697 Outreach Efforts in 2008 = 13, 462
146,235 !!
There are over 52 digital channels:Provide the interactive elements.
An additional 40 analog channels are available: PSAs can be viewed, viewer cannot interact
Of the 52 interactive channel opportunities, 39 are “zone-able” :
Can be targeted to viewers mainly within our service area
WHERE CAN INTERACTIVE PSAs BE VIEWED?
HOW CAN INTERACTIVE PSAs BE DEMOGRAPHICALLY TARGETED?
SPORTS: ESPN, NFL, Soccer, U ESPN18+: ID, tbs, TNT, USA, Comedy CentralMALE: Discovery, FX, History, Scifi, SpikeFEMALE: Oxygen, Soap, Lifetime, HallmarkNEWS: CNBC, CNN, Fox News, MSNBCLIFESTYLE: HGTV, Green Planet, diy, Food NetworkFAMILY : ABC Family, TV Land, DisneySPANISH : CNN, ESPN, Univision
*This is just a sampling of how Networks can be selected based
All responses are sent immediately to the Digital Provider and are tabulated
per household.
HOW CAN INTERACTIVE RESPONSES BE MONITORED ?