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Protern - marketing plan

Jan 24, 2017

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Marketing

Hrituraj Singh
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Page 1: Protern -  marketing plan

PRO

Page 2: Protern -  marketing plan

An app which brings

(Pro)ject and In(tern) to your

doorstep

Page 3: Protern -  marketing plan

Problem

College students

face a lot of

problems in getting

meaningful

internships

Page 4: Protern -  marketing plan

Simple ! Give the sudents a properchannel

Page 5: Protern -  marketing plan

Protern provides access to applying

to various universities, companies

and startups all over the world

Page 6: Protern -  marketing plan

You

Page 7: Protern -  marketing plan

TARGET MARKET

College going students and Recent pass outs

Page 8: Protern -  marketing plan

Collaborators

Training and Placement cells of Colleges

New Start ups looking for Interns

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Competitors

Page 10: Protern -  marketing plan

Marketing

Strategy

Page 11: Protern -  marketing plan

Positioning

CollaborationsPoints of Parity

Points of Difference

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Collaborations

Placement cells

of CollegesStudents who get

intern through our App

Page 13: Protern -  marketing plan

Points of Parity

Access to Internship

opportunities

Online Winter courses

Domain wise project

listing

Page 14: Protern -  marketing plan

Colleges

Internships/Projects

Access to

Internship

opportunities

Page 15: Protern -  marketing plan

Online Winter

Courses

Page 16: Protern -  marketing plan

Domain wise

project listing

Page 17: Protern -  marketing plan

Points of

Difference

Sponsored Foreign

Internships

Semester Exchange

Programs

Tie-ups with IITs, IIMs

Page 18: Protern -  marketing plan

Sponsorship/Financial assistance for reputed foreign research internships

Page 19: Protern -  marketing plan

Semester Exchange

programs (both Domestic as

well as international)

Page 20: Protern -  marketing plan

Tie ups with IITs

and IIMs

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Tactics

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ProductA Mobile

App

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Place

Page 24: Protern -  marketing plan

Price

Download Per Year

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Additionally, a free limited version shall also be made available

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Revenue

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From Paid Version

Protern

App

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From Tie ups

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From Advertisements

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Page 31: Protern -  marketing plan

DISCLAIMER

This Power point presentation was created as a part of Internship project under Prof. Sameer Mathur by Hrituraj Singh, IIT Roorkee

Prof. Sameer Mathur

IIM Lucknow

Hrituraj SinghIIT Roorkee