SPECIALIST MEDIA SHOW Protect your brand from online competitors - exploit your archive
Jun 21, 2015
SPECIALIST MEDIA SHOWProtect your brand from
online competitors- exploit your archive
a little about Jack Brand
• Jack Brand Delivers content for brands
• incorporated Feb 2002
• clients include
• Dennis
• Future
• Haymarket
• Mirror
• NETCOPY is our proprietary digital archive publishing platform
leveraging a brand’s heritage
why deliver a digital archive?
• preservation
• brand protection on-line
• incremental revenue opportunities
• drive subscriptions and membership
• brand development
• significant site enrichment
• grow traffic, user loyalty & interaction
inpu
ts
‘Knowledge Services’
‘Web Services’
‘Digital Publishing’
‘Search’
This allows us to create new services based on the Archive Database, for example press cutting services for advertising clients
Digital versions of all the magazines in the archive and the latest editions. This keeps the Archive constantly up to date.
Search Engine Optimisation:We can create indexing using the automated tags, driving global traffic to the site through search
New issues as PDFs/Quark/InDesign files
(Netcopy automatically collects these from printer)
Scanned images of all the back issues
This allows interrogation of Netcopy and pulling over relevant data, formatting it within another environment as needed
outputs
NETCOPY SYSTEM
OCR processing
Structuring Content
Automated tagging of reviews/articles
Cross referencing with Database
Creates the Archive Database
netcopy process
benefits
• efficiencies
• brand protection
• new revenue streams
• incremental traffic
the long tail
editorial
historical
third party
historical
third party
editorial
popularity quantity
natural search
• exponentially increased points of access to the brand
• increased number of inward links – improved reputation
• entire archive available to view
• every article has its own URL
• drives regular ‘number 1’ position for the brand in it’s space
• the gramophone archive has grown the user base by over 50%
revenue streams
• increased subscriptions to the printed magazine
• display advertising and sponsorship
• google adwords
• licensing
• digital subscriptions and one off access
• affiliate deals
how it works for Time Out
Daily Mirror Word Cup Archive
the gramophone
development stages
1. stand alone archive site
• negligible resource investment from publisher – we do it all!
• access via main site navigation, direct to Archive home page, or to article level via search
• delivered within 12 weeks for sign-off
2. future development
• web services, total integration. . .
the finances
• option 1
• Publisher pays for the digital archive development
• There is a monthly fee for hosting, maintenance and addition of new content to the archive
• All revenues retained by publisher
• option 2
• Netcopy pays for the digital archive development
• There is a monthly fee for hosting, maintenance and addition of new content to the archive
• revenues are shared by publisher and Netcopy
summary
• preservation
• brand protection on-line
• significant site enrichment increasing user interaction & loyalty - driving subscriptions, membership and understanding of users interests
• grow traffic, incremental revenue opportunities
• brand development
• potential to benefit form your archive with no up-front capital cost
SPECIALIST MEDIA SHOWProtect your brand from online
competitors- exploit your archive