Protected areas tourism : Soomaa case

Promotion of nature tourism destinations:

Soomaa National Park, Estonia

Aivar Ruukelsoomaa.com

29.-30 April 2015Lisboa Portugal

EstoniaEstonia

45,227 square km1,3 million people50% forests22% mires (incl. bogs)18% protected areas1500 islands 600 brown bear700 lynx 150 wolves

Soomaa : Land of Mires

Soomaa national park

● Established 1993● RAMSAR site since 1997● IBA site (assesed 2003)● Natura 2000 area● PAN Park certified 2009● EDEN award 2009

Let us see a one minute video

https://www.youtube.com/watch?v=mx9HDMRTJCc

«national park»

is the strongest

brand

Five Seasons

Estonian Amazon

Soomaa.com is a local private tourism operator

How do we get our customers?● Word of mouth● Website and other internet channels● Cooperation with local guesthouses and partners● Partnership with travel agencies and tour

operators

Who are our customers?

● 50% domestic 50% inbound● Individuals● Small groups & families● Study tours

www.soomaa.com

[email protected]

twitter @ruukel