Prospectus - MBA FMS, Sri Sri University.

Sri Sri University

(Recognized by AICTE, New Delhi)

Faculty of Management Studies

MBA 2013-15Gene ra l Ma nag emen t

A g r i -Bu s i n e s s M anag e men t

En t r ep r eneu r s h i p

LEARN

LEAD

SERVE

Learning encompasses six dimensions- Information,

Concept, Attitude, Imagination, Freedom and Intuition.

Learning will instill in the students “skill to excel and

will to act” which results in the ability to lead.

A commitment to serve and positively impact society.

Guiding Values

Sustainability

Excellence

Ethics & Integrity

Innovation

Social Impact

Diversity

SSU-FMS unique approach encompasses latest in technical knowledge, pedagogicaland value integrated traditional methodologies and wisdom based learning.

Our PhilosophyOur PhilosophyValue Integrated Learning

Freedom

Attitude

Information

Concept

Intuition

Imagination

First purpose is to find out the purpose of life. Once you find it then relax. – SRI SRI

Now, more than ever, there is an urgent need to

revive spirituality in business, as in all aspects of

life. It is sometimes thought that spirituality is

incompatible with profit making. Business devoid

of spirituality breeds greed and exploitation, both

significant in any financial crisis. If we want to

reinstate trust and sustain it as well, we cannot

compromise on human values. Although these

values are innate in every human being, they have

been overshadowed by the stresses and strains of

everyday life.

Management begins with the mind- a mind that is

properly managed can manage anything. Just

taking a few minutes every day to reflect and to

practice spiritual techniques such as Yoga,

Meditation and simple breathing exercises can

eliminate stress, increase energy levels, and

improve mental clarity and creativity. This greatly

strengthens one's intuition and expression. It

gives the much needed patience and vision to any

leader.

The need of the hour is for a system of education

where the roots are deep and there are fresh

shoots on the tree- a combination of the newness

and the ancientness.

– His Holiness Sri Sri Ravishankar

At the heart of the Sri Sri University- Faculty of Management Studies isthe principle of integration. Integrate wealth with values, successwith ethics, and passion with compassion. This balance creates futureleaders who excel in business built on a foundation of strong humanvalues & ethics.

The Faculty of Management Studies takes pride in introducing its fulltime MBA Programs. These MBA Programs from the Sri Sri UniversityFaculty of Management Studies (SSU-FMS), encompass state-of-the-art management studies integrated with the Art of Living Leadershipand Self-development programs.

Sri Sri University Faculty of Management Studies aims to nurturesocially conscious, ethical and dynamic business managers capable ofchanging the world of business, while assuming social responsibility.It will empower future leaders with cutting edge business thinkingskills and a world-vision centered on ethics and values. The rigoroustwo years program, ideal for professionals and students, will opencountless doors to new opportunities and challenges, by leveragingthe global Art of Living presence and our vast industry network.

To impart holistic, value-integrated education thatdevelops visionary thinkers with the social -consciousness to lead societal and economic change.VisionVisionVision

The ultimate purpose of life is to be of service. – SRI SRI2

SMessage from the PresidentMessage from the President

Dr. A. L. RaoPresident, Board of Governors, Sri Sri University

Former Chief Operating Officer, WIPRO Technologies

ri Sri University envisaged becoming a multi-disciplinaryunitary campus, covering every faculty of human endeavourTraditional Vedic Studies, Modern Medicine, Management Studies,Engineering and Pure Science Research. The university will combinetraditional wisdom and modern technology to bring about a synthesisof human and technological development. In all its students, theuniversity will inculcate a sense of social responsibility along withexpertise in the respective subject.

The pedagogy will be interspersed with proven Art of Living self-development programs and Yoga techniques to bring about a holisticdevelopment encompassing the intellectual, mental, spiritual andphysical dimensions.

We place the highest possible value on individual and collaborativehuman achievement and we are committed in both policy andpractice to ensuring that scholarship and research on our campus areconducted by following the highest possible ethical standards. Sri SriUniversity is proud to be promoted by the founder of Art of Living, ageneralized solution to most anxieties of the World today. ThisUniversity is committed to the values that are essential to building astrong community of learning discovery and engagement. Theyinclude honesty, trust, fairness, respect and responsibility. Theregulations governing this University have been established becausewe are all expected to abide by these principles to ensure thatacademic freedom is protected and we are accountable for how weconduct ourselves on and off our campuses.

3Education has five aspects – Information, Concept, Attitude, Imagination & Freedom. – SRI SRI

Dr. K. C. MishraVice Chancellor & Dean-FMS, Member, Board of Governors,Sri Sri University, Formerly Director & Area Chair Person ofLal Bahadur Shastri Institute of Management, National Insurance Academy,ASCI and S. P. Jain Institute of Management

Message from the Vice-ChancellorMessage from the Vice-Chancellor

usiness education is a complex enterprise- composed ofconsiderations and issue of practice, policy and pedagogy. It is thiscomplexity that poses a challenge in addressing the needs of businessschooling in the 21 century. Sri Sri University will have unwaveringcommitment to academic excellence, service and social justice inbusiness school, communities and neighbourhoods. SSU-FMS willstrive to educate the whole person, in intellect, consciousness andspirit, in a tradition captured by the phrase 'curapersonalis'. As SSUmoves forward, it will remain steadfast to these commitments andindeed increase the number and broaden the scope of its initiatives toensure brighter futures for its students. SSU-FMS teaching learningmethods offer opportunities and insights that connect with students'hopes, wishes and exciting future in Business Management.

The richest and most valuable learning in life is always rooted inhuman relationships. At its essence, education is the ever-increasingcapacity for full participation in a culture and a society. This meanseducation is based in the human bonds of social relationships and theconnections with cultures. Building those bonds of humanconnection requires mutual understanding, self-awareness, and thedevelopment of consciousness. Understanding students inclassroom is the first step towards forging effective and meaningfulrelationships with students. Reach the exciting world of Sri Sri andimbibe the Art of Living in whichever dream you pursue.

st

B

4 Information: Often we think information is education, but it is only one aspect of education. – SRI SRI

J L Kellogg Distinguished Professor of Accounting and InformationManagement

Emeritus in Service, North- Western University, Illinois, USA

Founder and Dean, Great Lakes Institute of Management

Executive Professor and Strategy Advisor to the Dean, Bauer College,University of Houston, Texas, USA

Sri Sri University harbours a vision to turn out ethically entrenchedeconomic-based strong business leaders with focus on great deeds andleadership. It is clear that “the time is right; the location, India is right; themodel of education is right” for an entity like Sri Sri University. We wouldlove to have students to experience the excitement, energy andrejuvenation of a fresh perspective towards imparting and receivingeducation.

President, World Forum for Ethics in Business

We are living in times of unprecedented economic turmoil, scams andfinancial disasters that have impacted lives of people all around theworld. This last decade has showed us that greed and lack of corporategovernance can bring down companies, wipe out trillions of dollars ofwealth and cause loss of jobs to thousands of people almost overnight.

The need for ethics in business and responsible leadership is critical andindispensable now more than ever before.

This is also the mission of The World Forum for Ethics in Business.

I am delighted to know that The Faculty of Management Studies of theSri Sri University will have a primary focus on ethics in management andentrepreneurship. If future corporate leaders are well founded in thevalues of fair management, ethical leadership and integrity of action, wewill see sustainable development and growth for global businesses. TheWorld Forum for Ethics in Business will be happy partner with the Sri SriUniversity to create this strong ethos of building and nurturing valuebased in a spirit of trusteeship.

Prof. Bala V. BalachandranMember, Board of GovernorsSri Sri University

Ms. Rajita KulkarniMember, Board of Governors

Sri Sri University

5Concepts: Concepts are the basis of all research – you need to conceive in order to create. – SRI SRI

Chairman & Managing Director, Educomp Solution Limited

The Sri Sri University MBA Programs are designed to meet the crucialneeds of emerging leaders.

As the world grows smaller with globalisation, we need managerswho will be able to lead with confidence in an increasingly complexenvironment, an environment which will see opportunities multiply,but only for those who can deliver to increasingly exacting demands.

At the same time, we are faced with a crisis of ethics – at home and insocieties across the world.

The SSU programs address this need providing the leaders oftomorrow with value systems rooted in our spiritual culture whileequipping them with the entrepreneurial skills required to succeedamidst global competition.

Chairman & Managing Director Videocon Group

First of all, I wish Sri Sri University all the best for imparting qualityeducation with its unique pedagogy. I am sure with the blessings ofParam Pujya Sri Sri Ravishankarji, this University with its upcominginfrastructure, will grow by leaps and bounds.

I also wish all the best to the members of Sri Sri University for theirexcellent dedication and zeal to make this University amongst one ofthe best Universities in India.

Mr. Venugopal N. DhootMember, Board of Governors

Sri Sri University

Mr. Shantanu PrakashMember, Board of GovernorsSri Sri University

6 Attitude: An integral aspect of education is cultivating the right attitude.Proper attitude at the right time and place determines your actions and behavior. – SRI SRI

A

Pragnesh Ratilal ShahDirector Operations, Sri Sri University

Formerly CEO & Managing Director of Bridge Securities Ltd.

Message from the Director - OperationsMessage from the Director - Operations

7Imagination: Imagination is essential for creativity, for the arts.But if you get stuck in imagination you can become psychotic. – SRI SRI

s our Beloved Guruji Quote's – “The ultimate purpose of lifeis to be of service”. We at SSU are taking Guruji's Vision ahead by providingworld class education with spirituality.

As we all know, fast-changing market conditions force businessprofessionals to think creatively and react strategically to gain and sustaincompetitive advantages. Thus, broadening horizons and enhancing skills isthe key for you to make a difference as a global leader. Sri Sri University'sMBA equips you with the knowledge to function in a variety of areas andcope with diverse and challenging environments. Our program provides theanalytical and conceptual skills to master challenges in globalized, dynamicand increasingly competitive markets.

From online registration to campus placement's we strive to make thelearning experiences completely user friendly. We are here to transform theoverall personality of our students so as to make them corporate ready fromday one at work. Our dedicated faculty team having rich corporate andacademic experience integrates their practical experiences with theory forstudents to make them understand the macro and micro level businessenvironment. As they say 'MBA means Business,' and our only business &priority is our students but above of that we are here to provide the worldwith Manager's and Leader's with good spiritual intellect and ethics.We at SSU design our MBA program with the belief that today's managersneed to inculcate in themselves an analytical orientation to understand andanalyse complex business situations while at the same time possess anaction orientation and an administrative point of view.

"Management is, above all, a practice where art, science and craft meet." Sowe bring to you a MBA program which covers the aspects frommanagement to developing skills of art and craft with the base ofSpirituality. I welcome and invite you to be a part of a University takingmanagement to a new level & heights.

raduate with a degree in management from SSU - FMS in 2015 and realize that youhave something extra to move into a business career.”

An MBA is arguably the most widely recognized academic brand in the world. The SSU – FMSMBA will evolve you, the way “Art of Living' has evolved individuals all over the world.Bolstered by this “Art of Living” magic, it is slated to become one of the fastest-growingbusiness education degree brands in the global market place.

The value of teaching business to students before they enter the workplace will be cementedby the values propounded by His Holiness Sri Sri Ravishankar. The choice of pre-MBAeducation can be a bachelor degree in business, economics, social sciences, arts, puresciences, languages, philosophy, physics, engineering, biotechnology or agriculture to bringin real diversity to classroom.

The General Management Program has a broad-brush approach to business and SSUspecialized MBA in Agri-business or Entrepreneurship is highly focused without diluting theflavour of MBA. There are big differences between the content and teaching styles of thesetwo types of programs. The General MBA teaches more functional and technical skillsalongside “big picture” MBA topics such as strategy and leadership. Specialized MBAstudents will be more subject specific than General MBAs and will be quicker to grasp someof the issues of the subject of their choice. That said, specialized programs will adopt many ofthe facets of the General MBA degree, such as strategy and leadership; accounting andmarketing; IT and ethics.

SSU createsa compelling growth situation for the students; to think regional while beingglobal. Student's need to understand the regional and the global all in same breath andmaster this actively by influencing practice here and now.

Coaching and mentoring will be a growing part of specialized programs and it is contineouscoaching that helps develop new business ideas. One of the most influential parts of anyMBA course at SSU-FMS is getting advice from executives in the industry, as entire AOL

“G

Ethos of Sri Sri University– Faculty of Management Studies

8 Freedom: Freedom is your very nature. Only with freedom do joy, generosity and other human values blossom. – SRI SRI

community brimming with industry chieftains and high priests ofbusiness world, is ready to better the world around them with suchgifts of wisdom.

SSU's Vice Chancellor's primary interest is in Business Management.In fact, some might say that he is a lifetime devotee of the discipline.His ideas have heavily influenced managerial theory and practice –and business education itself. He was frontal in institutions ofnational and international repute. Devoting his time to discussing aseemingly unending variety of issues, he continually addresses therelationship between ideas and practice and how experience iscrucial for learning.

SSU has the most representative of the pragmatists as its Board ofGovernors and Advisors. They understand that ideas becomemeaningful when put into action. Action is what counts. It has animpact. It transforms things for the better. It solves problems.

In the interplay between action and thinking lies room forimprovement. Our continuously learning faculty at SSU-FMS providethis. Faculty members will create excellent managerial examples byconceptualizing all the implications of a situation, dealing withpuzzling data and linking them into actions. The interrelationbetween thought and action is distilled into strategizing, planning,executing, assessing and correcting by SSU - FMS faculty members.

In a business school, there is little room for abstract thought. Ideascan be turned into models. Models help analyze reality and solveproblems. These models are not universal, they are a product of pastlearning. SSU – FMS faculty members see models as valid only to theextent that they link experience and reflection of current positioning

and strategy in business. The faculty perceives them as frameworksto be respected as long as they have a use.

Over the past three decades, companies have changed their habits.They focus more on the use of organizational learning, emergingstrategies and innovation to cope with change. These are all goodexamples of the prevalence of experience as a test for ideas. Thisemphasizes the vital importance of learning at all levels. Individuals,groups and organizations are transforming while learning. Mostorganizations have recognized the importance of learning the “Art ofLiving” for sustainability of their efforts in these eventful threedecades.

Education here at SSU is linked to the interests and motivation ofstudents. Nowhere have these ideas been more purely applied than inmanagement education. True Business Schools stand out for theirdevelopment of teaching that acknowledges the interests and needsof participants. MBA and executive education differ widely in theways they address curricular knowledge. They differ in the role thatskill development should play. They have to calibrate how much pastindividual experience is required for a given curricular diversity.

This is all familiar to the “Art of Living” world. The term “experientiallearning” has well established origin. It is now forming the backboneof management education. The root of much of what we know grewfrom a seed planted in Indian Gurukul system. In a Gurukul the studentexperiences life in the hermitage of Guru where all aspects of thestudents development are addressed & carefully nurtured – physical,mental, emotional, intellectual and spiritual. Overall SSU is rooted inthe ideals of Art of Living to recreate Indian Gurukul system as an elixirof modern higher education.

9Without freedom, attitudes become stifling, concepts become a burden,information is of no value, and imagination becomes stagnant. – SRI SRI

T he core of Sri Sri University will bethe academic enterprise. The diversity ofprograms at the Faculty of ManagementStudies will create an environment wherestudents and faculty from variedbackgrounds will be given a platform tonetwork with each other by sharing ideasand perspectives.

Be it in the classrooms or outside, studentswill be encouraged to get the most out oftheir academic experience, and will also begiven a unique opportunity to interact withfaculty members any time they wish to.

The MBA programs are spread over a totalof 23 weeks, comprise of 8 Terms - 4 Coreand 4 Elective Terms. Each student will alsoundergo a 2 months internship period or a2 months incubation period in case ofstudents of the MBA Entrepreneurship.

The Sri Sri University students will undergoa rigorous academic calendar interspersedwith general leadership modulescomprising of Art of Living Programs, SoftSkills Training and Conferences, inbetween terms.

Programs & Curriculum

10 Logic gives one the feeling “I know it all”. – SRI SRI

Academic Calendar:**

Induction Period First week of July 2013(Registration andOrientation)

Trimester-I Up to 1st week of October

Trimester-II 2nd week of October to 1st week of January

Trimester-III 2nd week of January to April

Trimester – IV May to 3rd week of June(Summer Project)

Trimester-V Up to 1st week of October

Trimester-VI Up to 1st week of January

Trimester-VII Till academic component of program ends inlast week of March

Trimester-VIII April Onwards(Capstone Projects& Placements)

**Tentative academic calendar, subject to change.

Grading for each course will be allocated among:

Final and Mid-Term testsIndividual assignmentsClass participationGroup assignmentsPresentation to Industry Seniors and Professors

Grading and Evaluations:

In case of internships, feedback from Reporting Managers will alsocontribute to the final grade.

11Knowledge ability is – labeling everything. – SRI SRI

This program offered by Sri Sri University is 2 years MBA program ingeneral management. This program is designed to create and nurturefuture generation leaders with a perfect blend of both leadershipskills and moral values.

The course is carefully designed to offer both the managementteachings as well as ethical and moral values which are incorporatedin the course curriculum. The diversity of programs at the Faculty ofManagement Studies creates an environment where students andfaculty from varied backgrounds will be given a platform to networkwith each other by sharing ideas and perspectives. One of the mostinfluential parts of any MBA course at SSU-FMS is getting advice fromexecutives in the industry, as entire AOL community brimming withindustry chieftains and high priests of business world, is ready tobetter the world around them with such gifts of wisdom.

The MBA program is spread over a total of 23 weeks. Each student willalso undergo a two months internship period. Students will undergo arigorous academic calendar interspersed with general leadershipmodules comprising of Art of Living Programs, Soft Skills Training andConferences, in between the terms.

Sri Sri University incorporates a variety of teaching methods involvingboth lectures blended with practical applications. University followscase based teachings to bring in the corporate dynamics to class roomteaching. The Course curriculum for General management is framedas per international standards. Students will walkthrough livesimulations, demos, business games, seminars, role plays, groupdiscussions, and project work to develop analytical, conceptual and

Pedagogy

MBA in General Management

12 Need is memory. Freedom is – not feeling the need. – SRI SRI

decision making skills which will enable students to not only face thefuture business challenges but also will help them to grow as betterindividual but contributing to the society at large. Evaluations processat Sri Sri university is both flexible and has academic rigor which isdone through series of tests, surprise quizzes, assignment, case studypresentations, live project presentations and other assessmentsmethod which are used to bring in the best out from the studentsboth from academics and practical view point. Total Credits requiredto complete the MBA-General Management is 60. Of the 60 credits 35are Academic Credits and 25 are Non-academic Credits which willinclude one credit exclusively allocated to activities aimedat individual development of the student under ADLOP (Assessmentand Development of Leadership and Outreach Potential). SummerProject in Trimester IV and Capstone Project in Trimester VIII are non-pedagogical academic trimesters.

Art of Living

Total No. of Trimesters 8

Total No. of Courses 35 (each course is of 1 credit)

Total No. of Field Projects 2

Duration of a Classroom Session 90 minutes

Total No. of Sessions per course 20 sessions for 1 credit

Maximum No. of Courses per Trimester 7

Credit Courses 1 Credit course (Equivalent to2 academic points)

Trimester I

Course Code Course Title

2-131101 Managerial Economics

2-131102 Quantitative Methods For Management

2-131103 Data Analysis and Management

2-131104 Management Accounting (I – Financial)

2-131105 Business Communication

2-131106 Marketing Management (I – Marketing Environment)

2-131107 Organizational Behaviour (I – Organizational Dynamics)ADLOP with Art of Living Component

Trimester 2


2-131201 Economic Environment of Business

2-131202 Management Science

2-131203 Management Information Systems

2-131204 Management Accounting (II – Costing and Budgeting)

2-131205 Corporate Finance (I – Financial Decision Making)

2-131206 Marketing Management (II – Concept and Analysis)

2-131207 Organizational Behaviour (II – Organizational Tools)ADLOP with Art of Living Component

You move from one bondage to another due to fear of freedom. – SRI SRI 13

Trimester 3


2-131301 Legal Aspects of Business (LAB)

2-131302 Geopolitical and Social Environment of Business

2-131303 Human Resource Management

2-131304 Corporate Finance

2-131305 Marketing Research

2-131306 Operations Management

2-131307 Business Ethics and Art of Living (AOL)

(II–Capital Budgeting and Restructuring)

Trimester 5


2-131501 (compulsory) Strategic Management (I – Issues and tools)

2-131502 (compulsory) Social Engineering and Social Marketing

2-131503 (MG) Sales and Distribution Management

2-131504 (MG) Consumer Behaviour

2-131505 (MG) Marketing of Services

2-131506 (MG) Advertisement and Sales Promotion

2-131507 (MG) Marketing to business and Industry

2-131508 (MG) Supply Chain Management (Marketing andOperations common)

ADLOP with ComponentArt of Living

Trimester 6


2-131601 (Compulsory) Strategic Management – (II – Competences,Implementation and Execution)

2-131602 (Compulsory) Cross Cultural Management

2-131603 (MG) Brand Management

2-131604 (MG) Rural MarketingADLOP with Art of Living Component


2-131509 (OSG) Enterprise Resource Planning

2-131510 (OSG) Project Management

2-131511 (OSG) Logistics Management

2-131512 (FG) Corporate Risk Management

2-131513 (FG) Project Appraisal, Financing & Control

2-131514 (FG) Financial Derivatives

2-131515 (FG) Corporate Taxation

2-131516 (FG) Investment Analysis and Portfolio Management

2-131517 (FG) Corporate Restructuring:Mergers and Acquisition

2-131518 (HRG) Labour Legislation

2-131519 (HRG) Organizational Effectiveness and Change

2-131520 (HRG) HRD Strategy and System

Trimester 4 Summer Project

14 Most of your devotional worship is only on escape from unpleasant experience.No escape from anything in life. That is freedom. – SRI SRI


2-131605 (MG) Customer Relationship Management

2-131606 (MG) Direct Marketing & e-Marketing

2-131607 (OSG) Manufacturing and Operations:Strategy & Systems

2-131608 (OSG) Knowledge Management

2-131609 (OSG) Software Project Management

2-131610 (OSG) Advanced Material Management

2-131611 (FG) Working Capital Management

2-131612 (FG) International Financial Management

2-131613 (FG) Management of Financial Services

2-131614 (FG) Financial Engineering

2-131615 (HRG) Compensation Management

2-131616 (HRG) High Performance Leadership in the Organization

2-131617 (HRG) Management of Industrial Relation

Trimester 7


2-131701 (Compulsory) Business History

2-131702 (MG) International Marketing

2-131703 (MG) Retail and Franchising

2-131704 (OSG) Business Intelligence


2-131705 (OSG) Total Quality Management & Six Sigma

2-131706 (OSG) Enterprise Process Management

2-131707 (FG) Risk Management in Banks andInsurance Companies

2-131708 (FG) Structural Finance forInfrastructure Financing

2-131709 (HRG) Management of Training Processand Techniques

2-131710 (HRG) Recruitment & Selection

Trimester 8 Capstone Project & Placements

In trimesters V, VI and VII excepting the compulsory subjects indicated all others areelectives .There will be six self-audit projects two each in V, VI & VII trimesters ofwhich one will be management lab project across the trimesters.

There will be a Capstone project over and above to be submitted in VIII trimester.

The elective subject shall be offered if the number of students in a course will be 15 ormore.

Students have to opt for electives in two areas only. 6 electives in Major area and 5 inMinor area; one self-audit elective can be chosen in any area, which can also be asocial project. Of the self-audit electives one elective will be of the nature ofManagement Lab Project to start in trimester IV, which can be chosen from othertrimester elective offerings as well.

Capstone Project will be integrative and will have strategic management bias.

Trimester IV & VIII are non-pedagogical academic trimesters.

NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may bemodified depending on situation.

Enlightenment is realizing your limitlessness. – SRI SRI 15

The term agribusiness refers to various businesses those involved infood production, including farming, seed supply, agrichemicals, farmmachinery, wholesale, distribution, processing, marketing and retailsales. Agribusiness Industry works on various levels primarily fromgrowing of crops, vegetables, seeds, animal production, livestockproduction, aquaculture, fishery, herbal and flower products etc. Thesecond level of agribusiness is processing of crops, seeds, herbs,meat, milk and other agri and allied processed foods. The third levelon which this Industry operates is packaging and branding of theseproducts using latest technology and selling/serving to the finalconsumers. Agriculture has now been playing a vital role in theeconomic growth of developing countries including the growingindustrialization and its importance has increased agri-products in theseveral-folds. In India a major portion of our country GDP comes fromagriculture sector which also employ 65 percent of the Indianpopulation (especially rural women) employing over 600 millionpeople (more than Europe’s population), in various roles as farmers,marginal farmers, land less farmers and labourers. Moreover, now,the food and food-products import-export policies also playimportant role in the overall development of any country and theworld as a whole.

Indian model of green revolution contributed to the agriculturesector that entered into a huge transitional phase with historicallyrapid growth trend after 2002. While strong technology base R&Dwas central, the collective work of the scientists, extensionfunctionaries, policy makers, the political system and above all thefarmers is the core. This was a team effort spearheaded by Mr. C.Subramanian, Mr. Norman Borlaug, Mr. B. P. Pal and Dr. M.S.

MBA in Agribusiness Management

16 Freedom and discipline are opposites. And they are also complementary. – SRI SRI

Swaminathan. ‘Operation Flood’ by the National Dairy DevelopmentBoard in 1970 under the Chairmanship of Dr. Varghese Kurien hastransformed India into the largest producer of milk and contributedsignificantly to the country’s growth trajectory. Government of India,State Government, various Agriculture Institutions, Banks andAgribusiness organizations are also seriously replication suchmethods and encouraging the sector towards shifting agricultureinto a market oriented and viable business venture.

Developing countries have less resource to invest in long-termadaptive capacity of farmers such as public awareness, liquid financialmarkets and well-built institutional network to increase resilience toclimate change and help mitigate critical temperature thresholds andweather extremes. Further, land resources are shrinking, area underagriculture is reducing sharply, water resources are depleting andpolluting at a fast pace. Thus in a globally competitive world, bringinginto forefront the critical thinking, insightfulness and creativesolution are important for addressing the challenges of our times andcompetitive advantage.

Agribusiness must be a means to improve the wellbeing of themarginal farmers, landless labourers and women through valueaddition, creation of competitive agribusiness enterprises,technology innovation, commercialization and inventing localsolution as “fit for all size”. The Founder and Chairperson of MSSwaminathan Research Foundation, Padma Shri (Dr.) M. S.Swaminathan is the board of advisors of Sri Sri University. Dr.Swaminathan perceives that educated young people will take tofarming and farm related enterprises only if agriculture becomesintellectually stimulating and economically rewarding by means of

partnership with private players and entrepreneur.

Keeping this view in backdrop, MBA Program in Agri-BusinessManagement (ABM) of Sri Sri University becomes a timely initiative.The course curriculum of ABM is designed to give students an in-depth mastery of the academic disciplines and applied functionalareas necessary to every agri-business leader’s success. The uniqueneeds of agribusiness professionals are comprise of knowledge andskills in elements of agriculture sector policy issues, technology,marketing, finance and further, the complex interplay among primaryproducers of agri-food products, small business entrepreneurship,traders and other market intermediaries in the value chain. Theobjectives of MBA in ABM are as below:

To create awareness among the students the scope and prospectof sustainable Agribusiness of any size in India;

To train students the principles and practices of agriculturalproduction, value addition, systematic marketing, food supplychain, global trends and future challenges;

To collaborate with reputed agriculture institutions andorganizations in India and abroad, successful agri-entrepreneurand various Government agencies enabling summer internshipand capstone project for students and acquire knowledgethrough training and exposure;

To create a new breed of agribusiness professionals needed tomanage the transformation of rural economy and contribution ofthe agribusiness in developing economies;

To enhance the sustainability and capability of agriculturalenterprises by providing trained students with knowledge of

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17Knowledge is your freedom – and also your defense. – SRI SRI

Trimester 2



2-132202 Management Science

2-132203 Cost Analysis and Control

2-132204 Financial Analysis


2-132206 Financial Institutions & Markets

2-132207 Business Research Practices and TechniquesADLOP with Art of Living Component

international standards on food safety, traceability of foodproducts, local and global trade policies;

To create a platform to motivate and provide systematic guidanceto the prospective students to realize their dream asAgripreneurs.

MBA in Agribusiness Management of SSU would facilitate valuableteaching, training, case analysis, industrial exposure, lived experiencesharing and presentation require to enhance knowledge andexposure. Taught by both full-time professors and practitioners, thecore leaves students with more than just practical knowledge; case-based lessons and collaborative learning models those would trainstudents to analyse, decide, and lead. Total Credits required tocomplete the MBA-Agribusiness Program is 60. Of the 60 credits 35are Academic Credits and 25 are Non-academic Credits

. SummerProject in Trimester IV and Capstone Project in Trimester VIII are non-pedagogical academic trimesters.

which willinclude one credit exclusively allocated to activities aimedat individual development of the student under ADLOP (Assessmentand Development of Leadership and Outreach Potential)

Art of Living

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Pedagogy

Trimester 1




2-132103 Financial Accounting



2-132106 Marketing Management

2-132107 Organizational BehaviourADLOP with Art of Living Component



Total No. of Field projects 2



18 Knowledge has an end. Knowledge completes. – SRI SRI


Credit Course 1 Credit course (Equivalent to2 academic points)

Trimester 3



2-132302 International Business Environment

2-132303 Corporate Taxation


2-132305 Indian Financial System

2-132306 Operation Management

2-132307 Management Accounting

Trimester 6


2-132601 Strategic Management

Group II (electives) (To opt for 6 credits of which 3 will be selfaudit) (Agro - Management Group)

2-132602 Agro Project Management (3 Credits)

2-132603 Agro Supply Chain Management (3 Credits)

2-132604 Brand Management with Agro Emphasis(3 Credits)

2-132605 I n t e l l e c t u a l P r o p e r t y R i g h t s w i t hAgro Emphasis (3 Credits)

ADLOP with Art of Living Component

Trimester 7


2-132701 Entrepreneurship and Small BusinessManagement

Trimester 5


2-132501 Project Appraisal, Financing and Control

2-132502 Investment Analysis & Portfolio Management

Group I (electives) (To opt for five of which two will be self-audit)(Agro-Functional group)

2-132503 Operations Research

2-132504 Agribusiness Marketing Management

2-132505 Agribusiness Environment, Development & Policy

2-132506 Management of Agribusiness ProjectsADLOP with Art of Living Component


2-132507 Information Technology in Agribusiness

2-132508 Ecology & Environment Management

2-132509 NGOs & Rural Development


In science you have knowledge first and then faith follows.In spirituality faith comes first and then knowledge follows. – SRI SRI

19


Group III (Electives) (To choose 6 subjects or 12 credits of which3 subjects or 6 credits will be self-audit)(Agro-commercial group)

2-132702 Agro Tourism Management (2 Credits)

2-132703 Plantation Management (2 Credits)

2-132704 Farm Machinery & Power Management(2 Credits)

2-132705 Live Stock Farm Management (2 Credits)

2-132706 Dairy Management (2 Credits)

2-132707 Management of Industrial Fisheries(2 Credits)

2-132708 Seed Production & Certification (2 Credits)

2-132709 Agro Input Industry (2 Credits)

2-132710 Food Processing (2 Credits)

2-132711 Commodity Trading (2 Credits)


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The elective subject shall be offered if the number of students in a course will be10 or more but there is no restriction in self-audit subjects.

Of the self-audit electives one elective will be of the nature of Management LabProject to start in trimester V, which can be chosen from other trimester electiveofferings as well.


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20 Science regards life as matter; spirituality regards even matter as life. – SRI SRI

The Commission of the European Communities2003 has noted that entrepreneurial spirit is theasset responsible for creating employment,competitiveness and the potential to exploit anysector or business. Schumpeter defines anentrepreneur, “is a person who is willing and able toconvert a new idea or invention into a successfulinnovation. Entrepreneurship is the capacity todevelop ideas, the process to arrange resourcesrequired to exploit opportunities in the marketplace, to create opportunities and to achievesuccess with them. Innovation, the acceptance ofchange and risk, the mobilization of resources andthe tapping of opportunities are just some of thefactors involved in creating a competitive orsustainable enterprise.

Entrepreneurship ranges in scale from singleprojects to major undertakings creating many jobopportunities. Many "high value" entrepreneurialventures seek venture capital or seed money inorder to raise capital to build the business. Manykinds of organizations now exist to support would-b e e n t r e p r e n e u r s i n c l u d i n g s p e c i a l i z e dgovernment agencies, business incubators, scienceparks, and various NGOs. In more recent times, theterm entrepreneurship has been extended in theform of social entrepreneurship, politicalentrepreneurship, or knowledge entrepreneurship.

MBA in Entrepreneurship

21Joy is never tomorrow. It is always now. – SRI SRI

Nevertheless, the indices for enterprise creation in India are low incompare to other developing countries owing to its institutional andinfrastructural arrangement, leadership and managerial risk takingability, trade policies, gender related issues, transparency andaccountability. In order to fill this gap, the core curriculum of Sri SriUniversity (SSU), SSU MBA in Entrepreneurship is designed to givestudents an in-depth mastery of the academic disciplines and appliedfunctional areas necessary to every business leader's success.

MBA in Entrepreneurship is targeted at those individuals who wish tolearn more about the act of identifying a business opportunity andturn opportunity into viable organizations that create value, andempowers students to develop their own approaches, guidelines,and skills for being entrepreneurial managers. The MBA inEntrepreneurship Program of SSU would facilitate valuable teaching,training, case analysis, industrial exposure, lived experience sharingand presentation require to enhance knowledge in establishing andrunning a business. Taught by both full-time professors andpractitioners, the core leaves students with more than just practicalknowledge; case-based lessons and collaborative learning modelstrain students to analyse, decide, and lead. Total Credits required tocomplete the MBA in Entrepreneurship is 60. Of the 60 credits 35 areAcademic Credits and 25 are Non-academic Credits

. SummerProject in Trimester IV and Capstone Project in Trimester VIII are non-pedagogical academic trimesters.

which will includeone credit exclusively allocated to activities aimed atindividual development of the student under ADLOP (Assessmentand Development of Leadership and Outreach Potential)

Art of Living

Pedagogy



Total No. of Field projects 2




Credit Course 1 Credit course (Equivalentto 2 academic points)

Trimester 1


ADLOP with Art of Living Component



2-133103 Financial Accounting



2-133106 Marketing Management

2-133107 Organizational Behaviour

Trimester 2



2-133202 The Entrepreneurial Manager

22 Meditation is seeing God in you.Love is seeing God in the person next to you. Knowledge is seeing God everywhere. – SRI SRI


2-133203 Cost Analysis and Control

2-133204 Financial Analysis


2-133206 Financial Institutions & Markets

2-133207 Business Research Practices and TechniquesADLOP with Art of Living Component


Group I (electives)

2-133503 Building and Sustaining a Successful Enterprise

2-133504 Entrepreneurial Finance

2-133505 Entrepreneurial Marketing

2-133506 Managing Change

2-133507 Managing for Creativity and Innovation

2-133508 Socio-economic Aspects of Business Incubation

2-133509 Industry Sectors Supported by BusinessIncubation ProgramsADLOP with Art of Living Component

(To opt for five of which two will be self-audit)

(Entrepreneurial business creation and management group)

Trimester 5


2-133501 Project Appraisal, Financing and Control

2-133502 Investment Analysis & Portfolio Management

Trimester 3



2-133302 International Business Environment

2-133303 Corporate Taxation


2-133305 Indian Financial System

2-133306 Operation Management

2-133307 Management Accounting

Trimester 6


2-133601 Strategic Management

Group II (electives)

2-133602 Business in India

2-133603 Entrepreneurial Leadership in Turbulent Times

2-133604 Entrepreneurial Management in a TurnaroundEnvironment

2-133605 Building Business in the Context of a Life

2-133606 Commercializing Science

2-133607 Doing Entrepreneurship and Venture Capital

(To opt for 6 credits of which 3 will be self-audit)

(Contextual group)


23Arjuna was a Sakha to Krishna, and although Krishna was a perfect Master, he was a Sakha, too. – SRI SRI


2-133608 Entrepreneurship in Reform

2-133609 Executing Strategy

2-133610 Building Green Businesses

2-133611 Entrepreneurship and Innovation Shapedby Crises

2-133612 Evaluating the Entrepreneurial Opportunity

2-133613 Technology Entrepreneurship:A Hands-on ExperienceADLOP with Art of Living Component


2-133708 The Online Economy: Strategy andEntrepreneurship

2-133709 Private Equity Finance

2-133710 Real Estate Development, Design, andConstruction

2-133711 Sustainable Cities; Urbanization,Infrastructure, and Finance

2-133712 The Coming of Managerial Capitalism

2-133713 Entrepreneurship and Global Capitalism

2-133714 Entrepreneurial Leadership: Past, Presentand Future

2-133715 Common Incubation Services

Trimester 7


2-133701 Entrepreneurship and Small BusinessManagement

(To choose 6 subjects of which 3 subjects will beself-audit) (Perspectives and contexts of entrepreneurship group)

2-133702 Founders’ Dilemmas

2-133703 Growing, Financing, and Managing Familyand Closely Held Firms

2-133704 International Entrepreneurship

2-133705 Launching Technology Ventures

2-133706 Law and the Life Cycle of a Business - LegalAspects of Entrepreneurship

2-133707 Leading Innovative Venture

Group III (Electives)

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Forming a company and preparing the project report with execution roadmap.

The elective subject shall be offered if the number of students in a course will be10 or more but there is no restriction in self-audit subjects.

Of the self-audit electives one elective will be of the nature of Management LabProject to start in trimester IV, which can be chosen from other trimester electiveofferings as well.





24 Seva brings merit. Merit allows you to go deeper in meditation. Meditation brings back your smile. – SRI SRI

FMS-SSU as an Incubator for start-up ventures

An effective entrepreneurship development system as accords toDabson, (2005) “integrates a wide range of programs and tailorsproducts and services to meet the diverse needs of entrepreneurs. Itshould be comprehensive, flexible, culturally sensitive, andintegrated, and should require providers to collaborate rather thanoperate independently or in isolation” ‐ Dabson, 2005. Whatdistinguishes a country today is the ingenuity of its entrepreneur. Areality check on the ideas is what gave confidence to entrepreneur todecide and master of his/her own plan time ahead. Business issometimes to make and sometimes to look at making and learn. Thereal challenge is resting on building the brand, controlling quality andbeing willing to be flexible on own movements. In view of thebackdrop, FMS-SSU as an incubator for ideas or start-up ventureswould facilitate (technological knowhow, skill development andcapacity building) nurturing the artisans/self-employed andentrepreneurs at various stages to establish their own small ormedium business enterprises (outcome dimension).

One of the key goal of FMS-SSU business incubation is to facilitatecreative solution and capacity building training and exposure toenhance risk taking ability of small artisans and farmers for adoptingnew and unique applications of technologies, using design to developdemand driven products and services, new processes and costeffective infrastructure to improve performance in diverse areas,organisational creativity for scaling economies, and public sectorinitiatives to enhance delivery of services.

FMS-SSU will create competition driven innovation – businessenterprise leading to creation of jobs, rejuvenating the unexplored

talent/innovation of the communities, commercialize critical newtechnologies, design and products (impact dimension). Thecraftsperson, self-employed and entrepreneurs of the farm and non-farm sectors will acquire leadership in usable knowledge and buildconfidence.

FMS-SSU will collaborate with the National Science and TechnologyEntrepreneurship Development Board (NSTEDB) Government ofIndia under the aegis of Department of the Science & Technology toget recognition as an incubator in Odisha. FMS-SSU in collaborationwith MS Swaminathan Research Foundation, Odisha University ofAgriculture and Technology and Rural Innovation Fund of NABARD toensure the rights, identity for innovators and livelihoodopportunities. FMS-SSU will put emphasis on entrepreneurship as anapproach to tackle deep rooted economic problems in low-incomecommunities and distressed regions within rural Odisha and easternregion of India.

25Seva – The way to expand from individual to universal consciousness is to share other's sorrow and joy. – SRI SRI

In any academic institution, the quality of faculty isimportant. At Sri Sri University- Faculty of ManagementStudies, we take pride in having some of the mosttalented and dedicated academicians from the bestinstitutions and leading professionals from thecorporate world, with rich industry experience. Notonly are they academically and professionally amongstthe best, but have high standards of moral and ethicalvalues, so that they can be true role models. TheUniversity is also in the process of recruitinginternational standard faculty for building a strong andcompetent academic team.

The institute will follow the global standards of studentteacher ratio to facilitate an environment wherestudents are continuously guided and mentored by theteachers. The core faculty is augmented by visitingfaculty of international repute. The core faculty isspearheaded by Dr. K. C. Mishra, the Vice Chancellor ofSSU who is also the Dean of FMS.

Core Faculty members with academic degrees andexposure, in internationally & nationally recognizedinstitutions are drafted for the coming academic year.The faculty strength will be continuously augmented tomaintain acceptable global quality while attaining thenumbers required by statute for optimum coursecoverage.

Core Faculty

Faculty

26 Wake up this moment.Shake your head of all past experiences and look at the pure being that I am and that you are. – SRI SRI

Vice Chancellor of a spiritually robust but modern Sri Sri University in Odisha.Member of Lal Bahadur Shastri National Memorial Trust Chaired by the PrimeMinister of India. Director (Technical) of Doha Bank Assurance Company, Qatar;strategic advisor to Marsh; collaborative consultant of Mercer for RBI ReserveManagement best practices.

Former Director of Lal Bahadur Shastri institute of Management and NationalInsurance Academy preceded by senior incumbencies in ASCI, SPJIMR, WorldBank and Bank of India. Member of Narasimham Committee for InsuranceRegulatory reforms and actively assisted Narasimham in Banking Sectorreforms as the Chairman of Finance Area at ASCI of which M N Narasimham is theChairman of Court of Governors.

Professor in Finance and MBA Coordinator. He is a Certified ManagementConsultant from Consultancy Development Center, Dept of Science andTechnology, Govt of India, New Delhi. He joined Indian Overseas Bank andworked for nearly 16 years with them as Branch Manager, Faculty Member andGeneral Manager (on deputation) of a Regional Rural Bank before joiningNational Institute of Banking Studies and Corporate Management (NIBSCOM),where he worked as a Senior Faculty Member for 22 years. He has paperspresented in National and International seminars. His current area of interest inresearch is “Risk Management in Commercial Banks”.

Her 20 years of research, teaching, consultancy, project and coordination areasare in the field of regional and rural development planning, labour intensiveequitable growth in the agriculture and cottage industries sectors, micro-institutions, natural resources management and micro-finance for communitybased livelihood enhancement and MIS amongst other issues. She worked forKSRM, KIIT University, CYSD, NISWASS, NMSWDF and AKRSP (India) Gujarat.Her research interests concern post-structuralist and postcolonial analysis ofgender and entrepreneurship management, socio-spatial relationship in NRM,technology and social discourses, participatory planning and feministmethodologies. Dr. Acharya has received NORAD scholarship, in order to pursuePhD at Norwegian University of Science and Technology and MSc at AsianInstitute of technology, Bangkok. She has published extensively in the nationaland international journals and books and has one book to her credit. She is amember of several professional associations.

M. Sc. (Physics), CAIIBMBA and D.Litt.(Post Doctoral Education at Wharton's Aresty Business School, Philadelphia)

Dr. Kailash Chandra Mishra

MBA (FMS University of Delhi)LL.B (University of Delhi)M.Sc. in Physics (Utkal University)

Mr. Bibhuti B. Mahapatra

Ph. D. NTNU, NorwayM Phil UU, India

M Sc. AIT, Bangkok

Dr. Jyotirmayee Acharya

He is the Co-founder and Managing Trustee and of 'KalingaKusum', a socialenterprise that addresses challenges tied to education and entrepreneurship inrural communities in the state of Odisha, in Eastern India. He is also the co-founder of Brazil India Network (BIN), a network and a platform to advancemutual understanding between Brazil and India through cultural exchanges,

Master in Public AdministrationMBA, BE, LLB

Mr. Sujeet Kumar

27Behaviour affects relationship. Attitude affects behaviour.Knowledge or ignorance affects attitude. Grace brings forth Knowledge. – SRI SRI

Dr. Badal is MBA (Marketing and Systems) and PhD from Berhampur University,Odisha. He has more than 10 years of experience in corporate and academicsand has worked with leading global and Indian companies in the areas of Sales,Marketing, Product Management, Marketing Research, Business Research,Consulting, Social Media Research, Analytics and Training. Dr. Badal haspublished research papers and case studies in the areas of Marketing, Sales andKnowledge Management. His areas of research interests are MarketingResearch, Business Research, Strategic Management, Social Media, Consultingand Training. He is also Six Sigma GB, Lean and Advance Lean trained and tested.

business opportunities and civil society cooperation. Previously, Mr. Kumar wasa Global Leadership Fellow at the World Economic Forum (WEF) in Geneva,Switzerland, and has also worked for United Nation Development Program(UNDP) and for Infosys Technologies Ltd. in India.

Mr. Sujeet studied for the mid-career Master in Public Administration (MPA) atthe Harvard Kennedy School, as a Mason Scholar and a Hauser Fellow. He alsohas the distinction of receiving the inaugural Skoll Scholarship for SocialEntrepreneurship, in-order to study for his MBA at Said Business School,University of Oxford. Sujeet also holds Bachelor's degrees in Engineering andLaw from India, and is an APLP Fellow of the East West Centre, Hawaii, USA.

Mr. Sujeet has unique multi-disciplinary experiences, in the corporate, publicand development sector (international, national and grass-roots). He hastraveled widely and spoken in numerous conferences and forums in India andabroad. He is an Entrepreneur and enjoys bringing ideas to life. An avid reader,his passions are political advocacy, learning about other cultures and buildinglinkages between them and livelihood-enabling education.

Ph.D. and MBA (Marketing & Systems)Asst. Prof. in Marketing

Dr. Badal Rath

Dr. Kalpana Sahoo is a faculty in the area of OB & HR Management. Dr. Sahoo is aMaster of Psychology and has done her M. Phil. and Ph.D. from Utkal University.She has 11 years of teaching and research experience in reputed ManagementInstitutions. She has worked as a UGC Project Fellow in Centre of AdvancedStudy in Psychology, Utkal University. She has published several papers andcase studies in the areas of Learned Optimism, Positive Psychology,Competency Mapping, Employee Engagement, Emotional Intelligence,Leadership and Personality in reputed journals. She has presented papers inNational and International Conferences. She has to her credit more than 33Research Publications in National and International referred Journals and 7chapters contributed in the edited books published by well-known publisherslike MacMillan, Excel and Himalaya Books .

Master of PsychologyM. Phil, Ph.D. from Utkal University

Asst. Prof in OB & HRM

Dr. Kalpana Sahoo

Mr. Swaroop Mohanty had experience in IT Consulting, Business Consulting,Market Research, Presales and Quality Management for several IT Organizationssuch as Pentasoft, CSM, iGate, Arctern. Arctern is a Subsidiary of Fortune 1000Company in United States of America (Volt Information Sciences, Inc, USA). He wasinstrumental in developing business for Arctern . He was associated with SOAUniversity, Bhubaneswar, Odisha as Faculty of Management and had managedvarious strategic initiatives with the core committee's and constituent entities ofthe University.

MBA, BEAsst. Professor (IT & Marketing)

Mr. Swaroop Mohanty

Set a time – bound goal and give a direction to your life force. – SRI SRI28

M.A.(Yoga Philosophy), Bihar Yoga Bharati (Munger, Bihar)M.A (Odia) & L.L.B from Utkal University

Mr. Dinesh Prasad Swain

He was also associated with an IT Startup, IIP Solutions, Bhubaneswar as Manager-Marketing & Sales and was heading the International and National businessassignments across 190 countries and clients.

He had completed MBA (Systems & Marketing) from KIIT University, Bhubaneswar,Odisha and BE (Comp Sc. & Engg.) from Utkal University, Bhubaneswar, Odisha. Hehad completed the French Language A1 Level Certification from French Embassy, atKolkata in 2012. His overall work experience is 7+ years with various National andMultinational organisations. His areas of interests are in the field of InternationalMarketing, Business Consulting and Presales. He has 16+ years of experience inworking for rural empowerment projects in India.

He is an active member of the Project Named “Village Integration Programme"(VIP) managed by Sri Sathya Sai Seva Organization, Odisha, India in various districtsof Odisha.

MA in Odissan Studies(Utkal University of Culture)MA in Odissi Dance in Gandhrava University (Mumbai)BA in Odissi Dance in Sangeet Natak AcademyMadhyama Poorna in Odissi vocal form Chandigarh Universityas well as an Art of Living teacher of ( Part-1, Sri Srinatya, Yes+).

Ms. Rashmi Rekha Das

29Do not doubt your capacity, your capability. You are all capable. – SRI SRI

Distinguished Adjunct Faculty & Faculty Associates

Distinguished Visiting Faculty

1 Mr. Shantanu Prakash PGDM (IIM – Ahmedabad)

2 Ms. Rajita Kulkarni MBA (Bombay University)

3 Mr. Samar Mohapatro PGCPM (IIM – Indore)

4 Ms. Vijayalakshmi Mohanty MA in Public Administration –Gold Medallist (Utkal),M.Sc. Physics – Gold Medallist (Utkal)

1 Dr. Bala V. Balachandran Dean & Professor, Great Lakes Instituteof Management; Professor Emeritus,Kellogg School of Management Studies

2 Dr. Venkat R. Krishnan Professor & Director (Yale-Great LakesCentre for Management Research),Great Lakes Institute of Management

3 Prof. R. S. Veeravalli Director, Executive Education &Associate Professor,Great Lakes Institute of Management

4 Prof. T. N. Swaminathan Director, External Relations & Professor,Great Lakes Institute of Management

5 Dr. Sunil K. Parameshwaram CEO, Tarheel Consultancy Services

6 Dr. N. Jayashankaran Professor Emeritus, NMIMS University;Former Vice Chancellor, Kanchi University

7 Col. M. S. Ashok Director, Cirrus Management ServicesPvt. Ltd.

8 Dr. Satya Das Professor, Indian Statistical Institute

9 Dr. T. N. Badri Associate Professor,Great Lakes Institute of Management

10 Dr. S. Bharadhwaj Professor,Great Lakes Institute of Management

11 Dr. S. K. Shanti Professor & Chair,Union Bank Center for BankingExcellence, Great Lakes Institute ofManagement

12 Prof. Easwar Krishana Iyer Associate Professor,Great Lakes Institutes of Management

13 Prof. S. Sriram Executive Director and Professor,Great Lakes Institute of Management

30 Be a part of divinity, and you will find that nothing in the world can tire you. – SRI SRI

The state-of-the-art aesthetically designed campus of Sri SriUniversity is spread across 187 acres of verdant greenery.Overlooking the picturesque Kathjodi River, it is located atBidyadharpur near Cuttack in Odisha, and will cater to thecomplete residential and academic needs of 10,000students and around 2,000 teaching and support staff.

The entire campus will have several independent schools,each specialising in a single field of study. The University willfollow an all-encompassing ethos of research and learning,with the aim of building a community with strong linkageswith the outside world of academia, industry and otherresearch institutions. With state-of-the-art infrastructure,multiple sports complexes, cultural auditoriums, a largeand well-equipped central library, departmental libraries,air-conditioned gymnasium, laboratories, separate boysand girls hostels, well-appointed classrooms and multi-specialty hospitals both in modern medicine and Ayurveda,Sri Sri University will set its own standards of excellence.The campus will be wi-fi enabled with high speedbroadband connectivity.

On campus, Sri Sri University – Faculty of ManagementStudies will offer countless ways to connect with othermembers of the University community. With the numerousstudent clubs, sports activities, cultural programs, guestlectures, film screenings and community serviceopportunities, students will get involved with theUniversity, with their faculties and more importantly, witheach other.

Campus Facilities

Prayer is not just seating and saying words, but is being in a serene, calm and meditative state. – SRI SRI 31

Life at Sri Sri University will be an exciting journey of learning,progression and celebration. Here, student life will be acombination of in-and-out-of-the-classroom experiences thatenhance academic, personal, professional, social and spiritualgrowth and development. The institute's campus will be anexceptional living and learning environment for students.

Campus Life ART OF LIVING SELF-DEVELOPMENT PROGRAMS

Youth Empowerment and Skills ! Plus (YES!+)

Do Something Now (DSN)

YES!+ is an innovative and dynamic life skills program for youngadults, that offers a way to be both successful and stress-free. YES!+empowers participants with tools to eliminate stress, handlenegative emotions, develop strong social and leadership skills,heighten awareness, and increase mental focus. YES!+ bringsUniversity students and young professionals together, broadeningtheir vision of the world, and providing them with the practicalknowledge and skills they need to realise their highest potential.

DSN is a rigorous and transformational course that empowersparticipants to break through personal inhibitions and barriers andaccess inner stability and power.

We each have a deep desire to be the best we can be – for ourselves,our families, our communities and even our world but many of ushave personal barriers, old habits, or inhibitions that hold us back andkeep us from fully participating in life. Old emotional wounds, self –concepts, attitudes, and fears can also be obstacles to living the lifewe really want.

DSN uses a powerful combination of yoga, group processes, anddeep spiritual knowledge to break through personal barriers andcreate personal empowerment.

The ability to stop, retire and return back to the self, again and again, is renunciation. – SRI SRI32

The Sri Sri University – Faculty of Management Studies campus will behub of activity where the students will learn, live and celebrate. Onthe campus one will find an extensive range of cultural and socialactivities, and something for everyone's interest. The campus willhave plentiful oppourtunities for students to unwind after a hecticday in the classrooms. Apart from curricular and co-curricularactivities, numerous social, cultural and sporting events will beorganised in the campus. Festival Celebrations, Management Fests,Musical Nights and Concerts and many more, will be a part of campuslife at Sri Sri University – Faculty of Management Studies. Withstudents from diverse backgrounds and nationalities, the campus willbe vibrant cultural melting pot.

Seva / Service

“Whatever we are committed to, it brings us strength; supports us. Ifyou are committed to society, you enjoy the support of society.”

– His Holiness Sri Sri Ravishankar

Vibrant Student Life

Working towards a social cause will form an integral part of life at SriSri University. Students will be encouraged to get involved with someof the Art of Living's Seva (Service) Projects. One of the objectives ofthe University is to create socially responsible leaders and animportant focus area will be the powerful social role played bystudents from Sri Sri University.

Real virtue is to forgive someone even before they ask for forgiveness. – SRI SRI 33

At Sri Sri University – Faculty of Management Studies, we are lookingfor individuals who are eager to broaden their horizons and will makethe Institute an inspiring place to learn. The following programs arebeing offered for the academic year 2013 -15.

1.

– MBA (General Management)

2.

– MBA (Agribusiness Management)

3.

– MBA (Entrepreneurship)

One can apply to any one or more than one of the above programs.

In the case of the applicant applying to more than one program,the preferences have to be clearly mentioned as per the format inthe application form. However, the final decision of selection to aparticular program lies with the admission committee.

The size of the class will be 120 students for the MBA GeneralManagement, 30 Students for the MBA AgribusinessManagement and 30 students for the MBA Entrepreneurship.

The date of commencement of the programs will be in the lastweek of July 2013.

Two Year Full Time Masters Degree in Business Management

Two Year Full Time Masters Degree in Agribusiness Management

Two Year Full Time Masters Degree in EntrepreneurshipManagement

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Admission Process Application & Admission Schedule for the Class of 2013 -15

Application&AdmissionCycle*

ApplicationPacketSubmissionDeadline

PI CallNotification

PI ProcessPeriod

Call LetterDispatch Date

StudentAcceptance &Term-I FeeDepositDeadline

1 28th Feb 2013 11th Mar 2013 20thMar-25thMar 2013

26th - 30thMar2013

30thApril 2013

2 30th May 2013 10th June 2013 20th June-25th June 2013

26th - 30thJune2013

30th July 2013

** Admission will take place in two cycles, subject to the availability of seats. We strongly recommend applicationsin the first round itself.

In building the SSU-FMS, we will look for outstanding individuals withstrong intellectual capabilities and a keen desire to learn. We will havea holistic approach while considering applications. We will take intoaccount a number of factors such as the prospective student'sbackground, aspirations, outlook for the society at large, and abilityto add to the intellectual capabilities of the batch. In each candidate'sapplication, we will look for genuine interest, commitment and apassion for learning.

The candidate must hold a Bachelor's degree, with at least 50%marks or equivalent CGPA. Candidates appearing for the final yearof bachelor's degree/equivalent qualification examination andthose who have completed degree requirements and are awaitingresults also can apply. Every candidate will be required to producegraduation/provisional graduation certificate before admission.However, those who submit a provisional certificate must submitthe final graduation certificate on or before December 2013, to beeligible to continue the program.

Mandatory requirements

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Service alone can bring contentment in life. – SRI SRI34

� CAT or XAT or GMAT or CMAT or Any Other Test Score 2012 and 2013will be considered.

Admission Procedure

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STEP 1:

STEP2:

The Prospectus and the Application Form can be obtained byfollowing any one of the three options given below.

The Prospectus and Application Form can be obtained inperson from the admissions office located at Sri Sri UniversityCorporate Office, Plot No. 370/3, Patia, Bhubaneswar, Odisha -751 024 on payment of Rs.1000/- by Cash/Demand Draft drawnin favour of “Sri Sri University” payable at Bhubaneswar.

The Prospectus and Application Form can be obtained by postfrom the admissions office located at Sri Sri UniversityCorporate Office, Plot No. 370/3, Patia, Bhubaneswar, Odisha- 751 024 on payment of Rs.1150/- by Demand Draft drawn infavour of “Sri Sri University” payable at Bhubaneswar.(Rs.150/- as courier charges).

The Prospectus and the Application form can be downloadedf r o m t h e a d m i s s i o n s e c t i o n o f t h e w e b s i t e

on payment of Rs.1000/- byCredit Card, Net Banking or Demand Draft in favour of “Sri SriUniversity” payable at Bhubaneswar.

Filled in Application forms along with all relevant documentsshould reach Sri Sri University Corporate Office on or beforedeadline

Shortlisted applicants will be intimated about the TelephonicPersonal Interview round through E-Mail.

(See Schedule on page 34).

(www.srisriuniversity.edu.in)

STEP 3:

STEP4:

Applicants will be notified about final selection as perdeadlines

Selected applicants should confirm their acceptance byremitting the admission fee & first installment as perdeadlines

Admission Information & Helpline: +91 7381017016

The University reserves the right to change any information andregulations pertaining to the academic calendar, curricula andevaluation as described in the Prospectus, at any time without priornotice, if it deems necessary in the interest of the students, theUniversity or the profession. The admission process may changedepending on volume of response and other criteria determined by theUniversity.



+91 787 300 1001,

Fee Structure*

MBA General MBA Agribusiness MBA

Tuition Fee PerHalf Year (Payablein advance) 1,25,000/- 1,00,000/- 1,25,000/-Boarding & LodgingFee Per Half Year ** 20,000/- 20,000/- 20,000/-Total Per Half Year 1,45,000/- 1,20,000/- 1,45,000/-

Management Management Entrepreneurship

In addition to the above mentioned fee, following one-time fees will be

applicable to all the three programs:

Admission Fee – Rs 25,000/- Students' Fund Fee – Rs 15,000/- ***

That which you cannot express is love. That which you cannot reject, renounce is beauty.That which you cannot avoid is truth. – SRI SRI

35

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The first half yearly installment fee along with the admissionand students' fund fee is payable before admission. Thebalance fee is payable as per the schedule given in theacademic calendar. The boarding and lodging fee needs to beremitted along with the half yearly fees.

It is mandatory for each student to possess a laptop withminimum hardware specifications and software packages asindicated in the website. Students have the option to procurethe laptop and appropriate software on their own or take theassistance of the University.

The institute campus will be WiFi enabled with broadbandInternet connectivity.

The University will facilitate study loans from leadingnationalised and private banks.

* Details of Fee Payment schedule will be provided at the time of admission. Service Tax to becharged as per applicable rate.

** The Boarding and Lodging Fee is for sharing non-AC rooms. The pricing and availability can beenquired during the admission process and booked. The Boarding and Lodging Fee may vary.

*** The students fund fee is towards a corpus to be managed by a faculty facilitated students body,for all expenses relating to activities like Annual Festivals, Placement Road Shows etc. Unspentamount, if any, will be refunded after successful completion of the program.

Financial Assistance

SSU-FMS has partnered with leading nationalised banks to facilitatestudent loan for qualified students. Participating Banks are: AndhraBank, Bank of India, Bank of Baroda, Axis bank

Leading companies across various industry sectors will come forcampus placements at Sri Sri University – Faculty of ManagementStudies. The dedicated members of the Placement Team willconstantly interact with the corporate world and will help studentswith their careers. Besides, the faculty, visiting faculty and thementors consisting of leading members of the corporate world, willhelp you to set realistic career goals.

SSU-FMS will facilitate top league Summer Internships and FinalPlacements.

Some of the prospective recruiters at Sri Sri University – Faculty ofManagement Studies are:

Placements

Just be content. This is even better than heaven. They say there is no love in heaven, though everything else is present. – SRI SRI36

Sri Sri University – Faculty of Management Studies is being guided by the leading lights of the academic and the corporate world.

Dr. A. L. Rao

Prof. Bala V. Balachandran

Mr. Venugopal N. Dhoot

Dr. K. C. Mishra

Mr. Gautam Chellaram

Cmdr. K. Suresh

President, Board of Governors, Sri Sri UniversityFormer President & Chief Operating Officer,WIPRO Technologies

Member, Board of Governors, Sri Sri UniversityDistinguished Professor ofAccounting & Information Management,

Kellogg School of Management;Founder & Dean,Great Lakes Institute of Management, Chennai

Member, Board of Governors, Sri Sri UniversityChairman & Managing Director,Videocon Group

Vice Chancellor & Dean-FMSMember, Board of Governors, Sri Sri UniversityFormerly Director & Area Chair Person ofLal Bahadur Shastri Institute of Management,National Insurance Academy,ASCI and S. P. Jain Institute of Management.

Member, Board of Governors, Sri Sri UniversityCEO, Chellsea Pvt. Ltd.

Member, Board of Governors, Sri Sri UniversityEx Deputy Director, Naval Operations,Ex MD, Tea Estate of India Pvt. Ltd.

Board of Governors

Ms. Rajita Kulkarni

Mr. Pragnesh R Shah

Mr. Shantanu Prakash

Mr. Manish Poddar

Mr. G R K Reddy

Mr. Ravindra Prasad

Mr. Ashok Kheny

Member, Board of Governors, Sri Sri UniversityPresident, World Forum for Ethics in Business, Belgium;Board Member, Art of Living Health & Education Trust, US;Ex-Asia Pacific Head, Training & Customer Advocacy Head,Retail Asset, Citibank

Member, Board of Governors, Sri Sri University




Director OperationsMember, Board of Governors, Sri Sri UniversityChairman & MD, Bridge Securities Ltd.

Member, Board of Governors, Sri Sri UniversityChairman & Managing Director, Educomp Solutions Limited

Vice Chairman & CEO, Gayatri Group

Chairman and Managing Director, MARG

Ex-Chairman Vykati Vikas Kendra, Trustee SSRVM Trust

Managing Director,National Infrastructure Corridor Enterprise Ltd.;Outstanding Business of the Year of a Minority Community’sAward (1987) from the President of theUnited States of America.

Dr. M. S. Swaminathan

Dr. Sanjay Pradhan

Mr. S. B. Ganguly

Mr. Madhu Rao

Mr. Bijoy Kumar Sahoo

Mr. Jo Linen

Mr. Luis Moreno - Ocampo

President Member,Board of Advisors, Sri Sri UniversityFather of the Green Revolution in IndiaFounder and Chairman,M S Swaminathan Research Foundation

President, World Bank Institute;Chairperson, World Forum for Ethics inBusiness

Chairman EmeritusExide Group

Vice ChairmanShangri-la Group

President,Reliance Industry (Retail Business)

Member of the European Parliament

Chief Prosecutor,International Criminal Court

SSU Management

Board of Advisors

Spirituality is a harmonious blend of outer silence and inner celebration, and also inner silence and outer celebration. – SRI SRI 37

Sri Sri University is associated with The Art of Living (AOL) Foundation, The International Association of

Human Values (IAHV) and The World Forum for Ethics in Business (WFEB), and will immensely benefit

from their vast network spread across 151 countries. The AOL Foundation has some of the most eminent

personalities of the world serving as its volunteers and members.

Popularity of the AOL Foundation transcends the barrier of any particular socio-economic strata of

society. From a farmer in South East Asia to the chairman of a hedge fund in New York; from a student in

a remote Indian village to heads of various states – heterogeneity of millions of its associates bear

testimony to the AOL Foundation's popularity across the world.

The Art of Living Network

SSU Advantage

Freedom is your very nature. Only with freedom can joy, generosity and other human values blossom. – SRI SRI38

Sri Sri University – Faculty of Management Studies is being guided byleaders of the Academic & Corporate world drawn from the largeworld – wide Art of Living Community.

Name Institution/Company and Designation

1 Mr. Adesh Goyal

2 Mr. Ajay Bagga

3 Mr. Ajay Kashyap

4 Dr. Ajay Parida

5 Mr. Ajay Tejasvi

6 Mr. Anil Kapur

7 Dr. D. V. Ramana

8 Mr. Jamil Khatri

9 Mr. Joe Madiath

10 Dr. K. G. Karmakar

11 Ms. Kavita Khanna

12 Mr. Kedar Desai

13 Mr. Kingshuk Ganguly

14 Dr. M. R. Rao

Executive Vice President & Global Head of

Human Resources at TATA CommunicationsLtd.; Director, Make India Employable

Managing Director, Head Private Wealth

Management, Deustche Bank, India

Sr. Vice President, Citibank, Australia

Executive Director, M.S. Swaminathan

Research Foundation

Governance Specialist, World Bank

CEO, Western Union Money Transfer

Professor, XIM Bhubaneswar

Partner, KPMG

Executive Director, Gram Vikash

Managing Director, NABARD

Barrister at Law; Walchand Family

Partner DDCM; Ex Partner Kanga & Co.

Vice President, Organisational Development,

Bharati Axa Life

Dean Emeritus & Professor, ISB

15 Mr. Mani Subramanian CEO, Barclays Bank PLC & Barclays Capital,

India

Corporate & AcademicMentors and Invited Speakers

Silence is the goal of all answer. If an answer does not silence the mind, it is no answer at all. – SRI SRI 39

16 Mr. Marc Inzelstein

17 Mrs. Mridulla Khatri

18 Ms. Nandita S. Pai

19 Dr. Neharika Vohra

20 Mr. Nikhil Sen

21 Dr. R. K. Mishra

22 Mr. Raj Shah

23 Mr. Rajat Sabharwal

24 Mr. Ram Lakhina

25 Mr. Samba Natarajan

26 Mr. Sanjiv Sarin

27 Dr. Sunil K. Parameshwaran

28 Dr. Tapan Adhya

29 Mr. Tarun Mehra

30 Mr. Vinay Kapoor

31 Mr. Vivek Vig

Leadership, Management & OD Consultant,

Washington DC

Tax Expert, KPMG

Director, Financial Advisory, Deloitte Touche

Tohmatsu

Professor, Indian Institute of Management,

Ahmedabad

Managing Director, UniBic

Director, Institute of Public Enterprise

President, Chairman & CEO of Capital

Technology Information Services, Inc. (CTIS)

MD & Head of Equities Credit Suisse India

Founder & Executive President of the

Netherlands India Chamber of Commerce &Trade (NICCT)

Partner, McKinsey & Co. Singapore

Regional President – South Asia, Tata Global

Beverages

CEO, Tarheel Consultancy Services

Director, Central Rice Research Institute

VP Marketing, Zee Network

Financial Consultant, Dubai; Ex Solomon

Smith & Barney

Managing Director & Group CEO, Destimoney

Name Institution/Company and Designation

Faith is a giving the divine a chance to act. – SRI SRI40

Boys / Girls

Boys - 30Girls - 18

Experienced / Freshers

BA : 04B.Com. : 13B.Sc. : 04BBA : 10BCA : 01BE : 05B.Tech : 11

Graduation StreamAndhra Pradesh : 05Chhattisgarh : 02Delhi : 01Gujrat : 01Haryana : 01Jharkhand : 02Madhya Pradesh: 02

Maharastra : 06Odisha : 18Punjab : 01Uttar Pradesh : 02Uttarakhand : 01West Bengal : 06

Demography

Student Profile

Contentment is the first sign of prosperity. – SRI SRI

Experienced - 35Freshers - 13

41

Assessment Development Leadership Outreach Potentials (ADLOP)5 heads of ADLOP

· Enthusiasm· Trust· Communication· Image· Big Picture

Each head carries 3 credits (5x3) = 15 credits (These are non-academic credits)

contributes to management program of SSUwill be evaluated by committee performance

will be evaluated by· usage of communication lab· arranging student seminars & publishing student

papers· overall classroom impression

will be evaluated by outreach(or GESTALT) will be evaluated by all round

student development, guest management, image buildingwith parents, discipline, sports, personal and communityhealth care delivering result outreach program.

EnthusiasmTrustCommunication

ImageBig Picture

Student Committees (ADLOP)

· Outreach Committee· Library Committee· IT/Computer Committee· Discipline/Grievance Committee· Cultural Committee

Hostel Committee·

ADLOP Head 1 st year Credits 2 ndyear Credits

ENTHUSIASM 1 2

TRUST 2 1

COMMUNICATION 2 1

IMAGE 2 1

BIG PICTURE 1 2

Faith is realizing that you always get what you need. – SRI SRI42

I always dreamt of studying in an institute which would be based on valuesand that dream came true when I joined Sri Sri University. It is a place whereknowledge is practically inculcated in an individual's life. The knowledgeimparted through virtual practicals which will make the students completeindividuals. Guruji is known throughout the world as a global leader and Hisvision for the students of SSU is the same. I am very lucky to be part of thishighly privileged institution. I am looking forward to give my best to the worldthrough knowledge gained from this place. The time I have spent in SSU is thebest part of my life filled with loads of learning, fun and belongingness. I am

confident that I will evolve as a GLOBAL LEADER and be a part SRI SRI's vision.

Gurpreet Sidhu, Email ID: [email protected]

To be in touch with spirit of Art of Living is always by luck. One has to belucky enough to be a part of SSU. I believe I was one of the fortunate few toget the opportunity to join SSU. It is one of the best Universities impartingmanagement education. The quality of education, involvement of Fulltime as well as Guest faculty and the environment is superb and is to beexperienced to be believed. The amalgamation of spirituality witheducation makes it unique. With a well modulated curriculum along with awide spread social outreach program, SSU will be an University ofInternational standing in very near future.

Anil Sahu, Email ID: [email protected]

I took admission in SSU because SSU is evolving like Nalanda & Takshashilaof modern era. SSU providing Best of East and Best of West.!! I tookadmission because of two names - GURUJI and Our Hon'ble VC Dr. K. C.Mishra Sir. Wonderful Campus.. Wonderful Faculty..that what i wantedand I am getting it..!!!

Gaurav Gujarathi, Email ID: [email protected]

Life @ mountain always keeps us fresh with the glamorous beauty ofnature & incomparable knowledge we gain. Proud to be an SSUian.

Smruti Ranjan, Email ID: [email protected]

It was a great decision to take admission in SSU & now can really feel theactual difference in doing MBA @ SSU than in any other college. Thedignitaries & lessons of AOL courses & vital things which we learn bypractical are exclusive @ SSU. Finally the living conditions & food we have,rarely can anyone provide. Its 7x3 menu. Awesome life @SSU.

Asish Sahoo, Email ID: [email protected]

The people and the planet have suffered due to lack of human valuesshowcased by the leaders and managers. There is a shift happening in theskill sets required by leaders and managers. These skill sets require leadersto have basic human values such as belongingness, love, compassion andtrust along with the domain knowledge and soft skills such ascommunication skills, etc. At Sri Sri University we are taught and gave anopportunity to excel and showcase the entire package of skill setsrequired by future and present leaders and managers. The value of thispackage of skill sets i.e human values + domain knowledge + soft skills will

be huge in the future and SSU is truly differentiating itself from the other universities byproviding these. The value system in any organization flows from top to down. With H.H. Sri SriRavishankar there is no doubt about the values on which this university is being built on.

Rohan Jain, Email ID: [email protected]

??Why Sri Sri University – Faculty of Management Studies

Spiritual blossoming simply means blossoming in life in all dimensions - being happy,at ease with yourself and with everybody around you. – SRI SRI

43

SRI SRI UNIVERSITY, the name itself spells holiness and spirituality. Theexperience in Sri Sri University cannot be explained within 50 to100 words.It is building up the students academically as well as ethically. Each andevery faculty is so co-operative and friendly that we dont feel that we aresomewhere far from our homes. Each and every subject is handled verywisely by our faculty members. Guest faculty members are also very co-operative. Before coming to this place i did not have any idea of coming incontact with such spiritual people. The environment to study is justbeyond imagination. i am lucky to get admission to this university which is

going to be one of the best universities at international level in coming years.

Kiranbala Sahu, Email ID: [email protected]

SSU is Guruji's vision for creation of global leaders and I am proud to be apart of His mission. My learning started from the very first day when Ientered the University gate. Acceptance is one of the keys to success andhere I experience it at every step. The students at SSU come not only fromdiverse backgrounds but also from different cultures. In all we are from 17different states which gives us an opportunity to learn and grow more.Learn, Lead & Serve – the motto of SSU is my biggest strength andmotivating factor which brought me here.

Divya Verma, Email ID: [email protected]

The fact that SSU is Guruji's university and He has a broad vision about theuniversity is the prime reason why I am here. Here in SSU one can actuallyexperience the motto of our university – LEARN, LEAD and SERVE. Thecombination of Spirituality and Management education is what makesSSU different from all other universities.

Chandni Gaba, Email ID: [email protected]

My experience as SSU has been just mesmerizing. The place is full ofnatural beauty which refreshes both mind and soul. We are given aexposure to best of technical as well as Art of Living courses which providea great boost to our personality. AtSSU, we are trained to be not just goodmanagers but global managers by following the principles of Seva, Sadhnaand Satsang combined with the tenets of modern management.

Mrunalini Negi, Email ID: [email protected]

It feels great to be a part of SSU. The vision that His Holiness Sri SriRavishankar Ji, is to educate us to become world leaders as well as sociallyresponsible citizens. From the very first day here the learning has started. Iam sure now that I can Learn, Lead and Serve.

Mayank Maroo, Email ID: [email protected]

A milestone passed, new thing begun, dreams as bright as the sun, a goalachieved, a victory won! That's SRI SRI UNIVERSITY! “The function of theuniversity is not simply to teach bread earning, or to furnish graduate tobusiness, above all, to be the organ of that fine adjustment between lifeand the growing knowledge of life, an adjustment which forms the secretof a good human being.”

Deepali Purohit, Email ID: [email protected]

“I feel very proud to say that I am a student of SRI SRI UNIVERSITY (SSU).The place itself has a magic within for students who came to study. Thesetwo years will be life enriching experiences in SSU. It will be a life changingexperience and open new doors of opportunities. One also will getenlightened with other necessary skills like confidence, excellentcommunication skills, spontaneity &body language, to compete in thisruthless competitive world through various ART OF LIVING courses andactivities and global network of Art of Living.”

E-mail :Shyam Mohankar, [email protected]

If you want to grow in Divine Love, you have to drop the pride and all the artificial walls that we buildbetween ourselves and others. Through these walls, we keep judging others, and we think others are judging us. – SRI SRI

44

The name Sri Sri Ravishankar has unprecedented importance in lives ofmany irrespective of their social, religious & economic standing and isrecognized all over the world for His VISION, GRACE and SERVICE tomankind. So when a person of this stature envisaged to build a Mecca ofEducation “Sri Sri University”was born. When I, as a student tried toanalyze and associate myself with this university there are three thingswhich I think this university will teach Real Knowledge- Right Attitude-Immense Spirit and Gratitude. These are most vital knowledge parameterthat an educational institution should impart to students. As in an

increasing competitive world we are groomed either to be the beast or the best, there exists athin line between these two terms in our real world and what SSU teaches you is excellence atpar, imagination beyond boundaries, skills with required knowledge and its practicalimplementation, creativity with fun, ethics with attitude and spiritualism with right spirit whichprepares a Student to be the BEST IN THE WORLD and NOT THE BEAST. So when I was given anoption to choose between the better and the best I chose the best. What will you choose??

Aviraj Gunjal, Email ID: [email protected]

Admission & Counselling

Student Outreach

Mr. Malaya Malla

Mr. Jyoti Ranjan Garnayak

E-mail: [email protected]: +91-9937811319


Contacts:

Placement

Library

Mr. D. W. Mishra

Mr. Basanta Kumar Panda



IT & Computing

Hostel & Student Services

Mr. Jyoti Ranjan Das

Mr. Veeresh Sharma





Mr. Samar Mahapatro

Ms. Bijayalaxmi Mohanty

Finance

Administration

Look at your life now through a broader vision, a wide-angle lens. Then you will see that life rises in waves of beauty. – SRI SRI

www.srisriuniversity.edu.inwww.srisriuniversity.edu.in

Sri Sri UniversityCorporate Office :

Campus :

Plot No- 370/3, Patia, Bhubaneswar, Odisha - 751 024, Cell : +91-7873001001

Bidyadharpur, Ward No.1, P.S.: Godi Sahi, Cuttack, Odisha - 754 006, Cell : +91-7381017016

Prospectus - MBA FMS, Sri Sri University.

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