Prospectus

– MBA International Business

– MSc Global Banking and Finance

– MA Entrepreneurial Management

– MA Human Resource Management

– MA International Business

– MA International Marketing

– MA Luxury Brand Management

Postgraduate Prospectus 2011/12

Regent’s College is an associated institution of the OpenUniversity. Undergraduate and postgraduate programmes inthe European Business School London are validated by theOpen University. EBS London is recognised by the BritishAccreditation Council and the Department for Innovation,Universities and Skills.

Extract from the recent BAC inspection:The EuropeanBusiness School London was first accredited by the BritishAccreditation Council for Independent Further and HigherEducation in 1995.

The School was considered to offer an excellent level ofprovision in all of the areas assessed during the inspection.There was an excellent integration of the academicprogrammes with the development of the awareness, skillsand experience required by students for entry to theirchosen careers, which was further supported by theguidance and advice provided by the Careers and InternshipsServices Centre.The level of pastoral and academic supportprovided by the School, and more generally with Regent’sCollege, was outstanding, as was the School’s clearcommitment to continuous review of its provision in thelight of student comment and the changing internationalcontext of business.The School’s staff were notable for theirwide range of academic and professional qualifications andexperience. Academic resources, both within the School andwithin Regent’s College, were comprehensive.

The European Business School London was awardedcontinuing accreditation in April 2006.

Contents

Welcome to EBS London 1

London – AVibrant City 2

EBS London Postgraduate Degrees 4

MBA International Business 6

MBA Study Period Abroad 8

MSc Global Banking and Finance 10

MA in Management with pathway in:

Entrepreneurial Management 12

International Marketing 14

Human Resource Management 16

International Business 18

MA in Luxury Brand Management 20

Application Procedures 22

How to Apply 24

Tuition Fees 25

Visit Us 26

Disabilities and Learning Difficulties 27

Careers Guidance and Internship Services 28

Postgraduate Facilities 30

Regent’s College London 32

Learning Resources 34

Accommodation 35

Socialising and Support 37

Principal Academic Staff 38

Module Outlines 40

How to Find Us 45

1

The European Business SchoolLondon is a unique UK highereducation institution. Situated inthe heart of Regent’s Park, centralLondon,we provide an educationalexperience that combines rigorousundergraduate and postgraduatebusiness programmes withexcellent employment prospectsfor graduates. Our student body comprises 92% international students

from 100 different countries worldwide.This highlycosmopolitan, multicultural student body creates a dynamicenvironment for the design and delivery of our academiccurriculum. At EBS London we are committed to theprinciple of embedding internationalism in the academiccontent of our degree programmes, and of capitalising onthe richness and variety of the linguistic and culturalbackground of our students.

Our highly talented and forward-looking graduates are muchsought after by employers worldwide; particularly in the fieldsof banking and finance, marketing and consultancy. Increasingly,our graduates are also setting up their own companies, as wellas continuing a well-established trend of working within familybusiness.The high graduate employment level at EBS London,a key indicator of success, continues to be the guiding principleof our academic mission.

Whichever postgraduate programme you are interested in, weare confident that you will be both intellectually challenged andculturally stimulated by the unique experience of EBS London.

Professor Martin TimbrellDean

Welcome to EBS London

European Business School London / Master Your Future

2 LONDONTHE LARGEST,MOST EXCITINGCITY IN EUROPE

London – AVibrant City

A campus with a wealth ofopportunities ... best describesRegent’s College. Not only arewe one of the few colleges whichhas a campus in central London,but our prime park locationmakes it easy for students toexplore one of the world’s mostentertaining cities from dusk todawn. Baker Street tube station,which is only a 5-minute walkaway, links students to majorsites and attractions in Londonand it is easy to take the train toother major European cities.

London is a city of colours and contrasts, of ancient history

and 21st century modernity, a melting pot of the world’s

cultures and nationalities. Since the Romans founded

Londinium in AD60, London has grown and prospered to

establish itself as the largest, most exciting city in Europe.

With a population of 7 million, 30% of whom are of

overseas descent, London is one of the biggest and most

ethnically diverse cities in the world, with around 200

languages spoken within its confines.The country’s news and

money are made here, and many of the biggest

multinational companies in the world are based in London’s

financial district.

London’s museums and galleries – several of them ranking

amongst the world’s finest – are full of treasures collected

from Europe and beyond. Monuments from the capital’s

more glorious past, from medieval banqueting halls to the

great churches of Sir ChristopherWren, stand alongside

modern wonders such as Tate Modern.

For entertainment, London is truly unsurpassed. A huge

shopping mecca where students can trawl the weekend

markets of Portobello and Camden for cutting edge street

designs, or hobnob with the rich and famous in Harrods or

on Bond Street.There are hundreds of nightclubs, restaurants

and theatres to choose from, as well as the many London

pubs which are renowned for their character and bonhomie.

As the home of the Royal Opera House, Royal Albert Hall

and London Symphony, there are facilities for every kind of

music lover.

Contrary to popular belief, London need not be an

expensive place to live.The city’s huge student population

means that there is plenty of good value accommodation to

be found in the capital and many shops and attractions offer

student discounts. From Michelin-starred restaurants to all-

you-can-eat Indian buffets, there is a restaurant to suit every

pocket in London.

3


EBS London’s Masters degreeprogrammes are designed toenhance your proficiency ina specific area as a continuationfrom your undergraduate degreestudies, or offer a change ofcareer in an increasinglycompetitive job market.

– MBA International Business– MSc Global Banking and Finance– MA Entrepreneurial Management– MA Human Resource Management– MA International Business– MA International Marketing– MA Luxury Brand Management

MBA International BusinessThe MBA International Business brings together all aspectsof the work of the school in an exciting and innovativelearning experience. Combining two semesters of academicstudy in London with a 6-10 week Study Period Abroad ineither NewYork City, Montreal, Copenhagen or Hong Kong.A minimum of two years postgraduate-level workexperience is required for this course.

MSc Global Banking and FinanceThis one year full-time programme is ideal for studentsinterested in a career in investment banking, corporatefinance or the financial service industry in general. It is opento students who have an analytical, financial or mathematicalacademic background.

MA Entrepreneurial ManagementThis programme is ideal for students wishing to launch theirown business enterprise, expand upon a family business orfocus on small to medium sized organisations. The course isopen to students of all degree backgrounds.

MA Human Resource ManagementThis programme generates an in-depth experience of themanagement of human resources; it teaches students to applycomprehensive knowledge, understanding and intellectual skillsacross a wide range of managerial leadership areas.The courseis open to students of all degree backgrounds.

MA International BusinessInternational business practitioners need the theoreticaland empirical tools that will allow them to make balancedjudgements of financial, commercial, political and economicfactors. This course provides a comprehensive overviewof international business and is open to students of alldegree backgrounds.

MA International MarketingThis programme deals with the complex issues facingmarketing managers in the 21st Century. The course willempower students with a mastery of effective marketing, andprovides an insight into the international business environment.

MA Luxury Brand ManagementThis programme recognises that luxury and prestigecompanies’ top executives need a specific kind of businessexpertise.They will have to manage leading brands in a highlycompetitive context, combining this knowledge with innovativeand creative potential and a strong cultural perspective.

EBS London Postgraduate Degrees

4

Tel: +44(0)20 7487 7505 Fax: +44(0)20 7487 7425 Email: [email protected] Web: www.ebslondon.ac.uk

5

MBA International Business

MBAInternationalBusiness

Start datesJanuary and September

Duration12 months

OverviewThe EBS London MBA programme has been developed to

provide students with the skills and experience to undertake

the challenges of senior-level management.The programme

provokes theoretical understanding and a critical awareness

of the major strategic challenges facing contemporary global

business.The programme has an international focus

throughout, underpinned by the integral 6-10 week Study

Period Abroad.Whatever your career ambitions, we are

confident that you will be challenged and stimulated by the

uniqueness of the EBS London MBA International Business.

Please see pages 28-29 for details of our Careers Guidanceand Internship Services.

6

Programme Aims— Develop and enhance strategic and integrated views of

organisations and management at all levels.

— Develop a critical awareness of international business.

— Develop an advanced understanding of international,

ethical and strategic concepts and current theories in

the management of global businesses.

Programme ObjectivesEBS London MBA graduates will be able to:

— Make an immediate contribution to key strategic and

functional areas of international organisations.

— Show leadership and creativity when faced with

complex problems and be able to plan and implement

tasks at a senior management level.

— Apply critical, analytical and research skills

commensurate with improving business and

management theory and practice.

Programme Features— A multidisciplinary and integrative curriculum reinforcing the

strategic and international dimensions of global business.

— A specialist Study Period Abroad (SPA) as a core element

of the programme, allowing students to gain practical and

academic experience overseas for a 6-10 week period.

— A selection of 8 languages for students to choose from

to enhance their personal global portfolio of skills:

French, German, Portuguese, Spanish, Italian, Russian,

Japanese or Mandarin Chinese.

— Proactive Careers Guidance and Internship Centre.


7

MBA STATISTICSCLASS SIZE29

AVERAGE AGE OF STUDENTS28

AVERAGEYEARS OF FULL-TIMEWORK EXPERIENCE5

STUDENTS’WORK BACKGROUNDFinanceLawEngineeringReal Estate

STUDENTS’ TOP NATIONALITIESGermanAmericanFrenchPortugueseIndianItalian

MALE/FEMALE RATIO55:45

Programme OutlineFull module details from page 40

Autumn Semester— Managing Organisations and People for the 21st Century

— Entrepreneurship and New Business Ventures

— Financial and Managerial Accounting

— Operations & Services Management

— Marketing in Diverse Environments

Spring Semester— Crossing Continents

— Business and Competitive Environments

— Financial Management

— Information & E-Business Management Systems

Summer Semester / Study Period Abroad— Elective Module 1

— Elective Module 2

Business ProjectUndertaken throughout the programme


Solvay Business SchoolBrussels, Belgium

Fundação Getulio VargasSao Paolo, Brazil

University of Stellenbosch Business SchoolCape Town, South Africa

Escuela de CaixanovaVigo, Spain

Université LavalMontreal, Canada

Suffolk UniversityBoston, USA

Coggin College of BusinessFlorida, USA

Korea University Business SchoolSeoul, Korea

ISCTE Business School, Lisbon University InstituteLisbon, Portugal

Monmouth UniversityNew Jersey, USA

Copenhagen Business SchoolCopenhagen, Denmark

Concordia UniversityMontreal, Canada

For more information about all of our partner universitiesplease visit www.regents.ac.uk/ipo

Fundação Getulio VargasSao Paolo, Brazil

FGV was founded in 1944, and is considered a Top 5policymaker think-tank worldwide. FGV acts as aconsultant on major international issues. FGV-EAESP waselected for the second consecutive year the best businessschool in the country. It is the only business school inLatin America and the only one in Brazil to have tripleaccreditation: EQUIS, AMBA and AACSB.

What better place to do your study period abroad than inone of the BRIC countries – the emerging economicsuperpowers, and in the largest and richest city of theSouthern Hemisphere - Sao Paolo!www.fgv.br

University of Stellenbosch Business SchoolCape Town, South Africa

From its inception in 1964, the University of StellenboschBusiness School (USB) has become a renowned player inthe international business school community.The School’sinternational standing and reputation was first confirmedwhen the USB became the very first business school inAfrica to receive the EQUIS accreditation.

In 2002 the USB achieved its second distinction - theinternational AMBA accreditation. USB endeavour to achievethe highest possible international standards in global businessmanagement education, while at the same time aligning itsprogrammes with the needs of business in Africa.www.usb.ac.za

MBA Study Period Abroad

8


The EBS London MBA programme has an international focus,underpinned throughout by the compulsory 6-10 week StudyPeriodAbroad element of the course.Our partner universities have beenselected for their international standing, the reputation of their MBAprogrammes and their course compatibility. Two elective modules arechosen from the host university’s MBA course offerings.The Study PeriodAbroad is undertaken during the summer semester, and EBS LondonMBA students can choose from the following partner universities:

Having the opportunity to take part in the Study Period Abroad in Hong Kong hasproven to be an invaluable experience. The combination of coursework at CityUniversity and participating in the MBA Diagnostic Trip to mainland China providedsignificant academic, professional and cultural learning opportunities. I highlyrecommend the program and truly enjoyed the overall experience of the StudyPeriod Abroad.

Nicolas Chavez, USA, MBA

9


Escuela de CaixanovaVigo, Spain

Escuela de Caixanova is one of the leading business schoolsin Spain, specialising in management training and it hasexcellent links with companies on the Iberian Peninsula. Sinceits foundation, it provides training to more than 35,000students that today hold leading management positions inmajor companies, providing the school with a wide andstrong corporate network in our area of influence.

Caixanova’s MIB ranks fourth position in InternationalManagement, according to the most prestigious Spanishrank that analyses 250 Masters in our country.The MBAhas been operating for 22 years now.www.enegocioscaixanova.edu

Université LavalQuebec City, Canada

Université Laval was founded in 1852 when it received theRoyal Charter from QueenVictoria. Known for its top qualityteaching and wide range of stimulating academic programs, theuniversity is accredited by AACSB International and EQUIS.The Summer Business School program offers students theopportunity to experience international trade in the contextof the North American FreeTrade Agreement (NAFTA).

Located in Quebec City, a UNESCOWorld Heritage Site,the university has one of the largest sports complexes inCanada.This vibrant city offers the modern conveniences ofNorth America, all with a European twist!www.fsa.ulaval.ca

Suffolk University, BostonMassachusetts, USA

Accredited by AASCB and NASPAA, the Sawyer BusinessSchool prepares successful leaders in global business andpublic service.The curriculum embraces evolving businesspractices.The faculty and students hail from all parts of theglobe and bring a unique outlook to the classroom.

The MBA offers 11 specialization areas and over 100electives. It was also named among the Top 15 U.S. GraduatePrograms in Global Management by Princeton Review, 2009.www.suffolk.edu/business

Coggin College of BusinessJacksonville, Florida, USA

The Coggin College of Business based at the University ofNorth Florida was named an outstanding business college bythe Princeton Review for the third year in a row in 2010.Accredited by AACSB the University offers state of the artbusiness computing technology such as a Logistics Lab andthe Financial Trading Lab equipped with cutting edgeoptimization software and the best trading simulationsoftware.The MBA program focuses on developing a generalmanagement perspective and offers intensive graduate-levelstudy in accounting, economics, decision sciences, finance,management, and marketing. Emphasis is given to policyformulation and the interrelationships of business disciplines.www.unf.edu/coggin

MSc Global Banking and Finance

10


Duration12 months / 15 month for a January start

OverviewEfficient, well-functioning financial markets lie at the heart of

every successful modern economy. Bankers and financiers

are a vital part of the corporate life cycle. Banking has always

been tightly regulated, but in recent years the industry has

undergone big changes in many parts of the world.The

privatisation trend and the globalization of the financial

industry have forced mergers and restructurings. The MSc in

Global Banking and Finance exposes course members to the

latest developments in the financial industry, set within a

practical business context.The programme enables students

to think from first principles, deal with financial issues and

contribute to the formulation of finance-related strategies

upon graduation.

Programme AimsThis course aims to:

— Offer training in the academic discipline of finance within

a global business context.

— Provide rigorous, critical analysis of issues in banking and

financial markets.

— Provide an understanding of the interaction of finance

with international financial services, international business

and financial economics in the public and private sectors.

Programme ObjectivesEBS London MSc graduates will be able to:

— Demonstrate the skills necessary to tackle problems

within the complex world of international finance

and banking.

— Prepare and implement findings directed at the

evaluation of corporate, market, investment and risk

management situations.

— Demonstrate business and cultural skills related to the

professional workplace in an international context.

MScGlobalBankingandFinance

Tel: +44(0)20 7487 7505 Fax: +44(0)20 7487 7425 Email: [email protected] Web: www.regents.ac.uk/ebsl

Programme Features— A multidisciplinary and integrative curriculum reinforcing

the strategic and international dimensions of global

banking and finance.

— Two semesters of seven taught core modules, one

elective module and a 15,000 word dissertation.

— Regular workshops and seminars by business

practitioners from the corporate financial world.

— Proactive Careers, Guidance and Internships centre.


Core Modules— Financial Markets and Instruments

— Banking and Financial Management

— Financial Regulation and Governance

— Corporate Finance

— Financial Reporting and Analysis

— Strategy in Action

— Research Methods and Econometrics

Dissertation

Elective Modules(Choose from 13 - see page 42)

11

The MSc Global Banking and Finance course at EBS London was a great experience.First of all, living in London and having the financial insights that the city provides isreally amazing.The lecturers are very knowledgeable and considerate, combiningregular lectures with seminars, thus giving a “real world” sense to the course.At themoment I am teaching in a university in Brazil, and also working in a big retail bank. Ibelieve the knowledge acquired during my time at EBS London developed my skillsand prepared me for entry into the finance market."

Rogerio Saab, Brazil, MSc Global Banking and Finance


MA in ManagementWith pathway in Entrepreneurial Management



OverviewEntrepreneurship as a management style and set of

competencies is seen, by governments and businesses alike,

as a key to change. In a global economy where knowledge

and service are the assets for organisations and their

economies, an entrepreneurial culture is seen as the basis

of being competitive and realising growth potential through

creativity and adaptability.

The programme recognises the existence of and necessity

for entrepreneurial capabilities in all organisations—public,

private and social.The focus is on Entrepreneurial

Management as a phenomenon that generates economic

renewal for organisations of all sizes and cultures.


— Promote critical and reflective debate around the

current discourses in Entrepreneurial Management.

— Take a wide ranging view of entrepreneurship as a key

focus in organisational development.

— Focus on entrepreneurial management as a specific

management style, one relevant to organisations in a

wide arena of sizes, cultures and structures.

Programme ObjectivesGraduates will be able to:

— Demonstrate the skills needed for a wide variety of

possible careers, including starting small businesses of

their own or developing existing organisations.

— Convert theory into practice by presenting current

empirical research so as to enhance contemporary

entrepreneurial knowledge and skills in an integrated

manner.

— Critically analyse complex situations, so they may take

effective and creative entrepreneurial decisions.

MAEntrepreneurialManagement

12

Tel +44(0)20 7487 7505 Fax +44(0)20 7487 7425 Email [email protected] Web www.regents.ac.uk/ebsl


Core Modules

— Business in its Linguistic and Cultural Environment


— Business Research Methods (half module)

Specialist Modules— Entrepreneurship and NewVentures (Double module)

— Managing the Growing Business

— Experiential Leadership in Action

— Finance for Entrepreneurial Business (half module)


Dissertation

Programme Features— A strong base of theoretical and conceptual frameworks

built on by application and interface with entrepreneurs

and entrepreneurial businesses through seminars, field

and research-based activities.

— Two semesters of core and specialist modules, one

elective module and a 15,000 word final dissertation.

— A Dissertation which provides a major opportunity

to extend the interest of the individual student by

focusing on one of the many exciting avenues of

entrepreneurial development.

— A strong focus on group-orientated teamwork to reach

shared objectives, supported by staff with extensive

entrepreneurial experience.

13

On the programme, the concept of Entrepreneurship is used as a platform in orderto teach students how to look at things in a more structured manner, and to takethe broader view on business in general.

Johannes Kraft, Germany, MA Entrepreneurial Management


MA in ManagementWith pathway in International Marketing

MAInternationalMarketing



OverviewThis programme addresses the complex issues that face

marketing managers in the 21st Century. Of crucial

importance is the ability to analyse and evaluate a rapidly

changing international business environment, to plan

accordingly and to implement customer-focused solutions

that will deliver both financial performance and develop

long-term client-business relationships.The programme will

empower students with a mastery of effective marketing,

and allows a focus on specific areas of marketing such as

direct marketing, services marketing, etc.



current discourses in International Marketing.

— Provide students with the skills and training needed for a

successful career in marketing in a global context.

— Allow students to study core MA modules along with

specific marketing modules relevant to their own area of

particular interest.


— Demonstrate the skills needed for a successful career in

Marketing Management in an international context.

— Develop their managerial competencies through

effective communication, team work and strategic

analysis.

— Critically analyse the international business environments

to produce effective, customer-focused marketing

plans and solutions for a range of organisations.

14



Core Modules— Business in its Linguistic and Cultural Environment



Specialist Modules— Marketing Management (Double module)

— International Marketing

— Consumer Behaviour

— Finance for International Marketing Specialists (half module)


Dissertation

Programme Features— Small class sizes and close personal attention from the

course tutors.

— Two semesters of seven taught core modules, one

elective module and a 15,000 word final dissertation.

— A Dissertation which provides a major opportunity to

extend the interest of the individual student by

focusing on a specific marketing area, a business plan or

consultancy project.

— Practical field-based opportunities to put academic

knowledge into practice.

— An interdisciplinary opportunity to develop core

management competencies whilst selecting from a range

of specialist marketing modules.

15




MA in ManagementWith pathway in Human Resource Management

MAHumanResourceManagement

OverviewTo display excellence in practice, HR managers must study

and apply comprehensive knowledge, understanding, and

intellectual skills across a wide range of managerial leadership

areas. They must also become more self-aware, have a strong

interpersonal focus, and develop creativity, originality and

adaptability in a learning culture that demands disciplined

thinking and encourages curiosity.This programme works with

students to generate an in-depth, high-level, critical and

practical experience of the management of human resources.



current discourses in Human Resource Management.

— Prioritises theoretical and explanatory Human Resource

frameworks, whilst stressing self-knowledge through

physical as well as emotional participation.


specific Human Resource modules relevant to their own

area of particular interest.



Human Resource Management in an international

context.

— Apply practical, strategic HR skills to develop more

encouraging work environments.

— Effectively communicate with employees on all levels

and lead and manage successful teams.


16





Specialist Modules— Strategic Human Resource Management (Double module)

— Organisational Behaviour

— Experiential Leadership in Action

— Finance for HR Specialists


Dissertation


course tutors.

— Two semesters of taught core and specialist modules,

one elective module and a 15,000 word final

dissertation.


extend the interest of the individual student by focusing

on a specific human resource area, a business plan or






of specialist HR modules.


17

MA in ManagementWith pathway in International Business

18

MAinternationalBusiness



OverviewSuccessful managers need to possess the theoretical and

empirical tools that will allow them to make balanced

judgements of the many different factors—cultural, financial,

commercial, social, political etc.—that will affect the outcomes

of their endeavours in business. On this programme

International Business is addressed on a ‘macro’ level, dealing

with institutional and human aspects, and on a more internal,

‘micro’level, focusing on the latest topics of business research

in an international context.


— Introduce students to current debates, theories and

practices in the field of International Business.

— Analyse aspects of International Business on both a

micro and macro level.


specific International Business modules relevant to their

own area of particular interest.


— Use analytical tools to monitor the presence and impact

of current issues affecting international business.

— Make informed decisions about the latest topics in

business research in an international context.

— Become successful participants in the international

business process, and establish successful careers in their

chosen business field.


19





Specialist Modules— Fundamentals of International Business (Double module)

— International Marketing

— International Business Economics

— Finance for International Business Specialists (half module)


Dissertation


course tutors.

— Two semesters of taught core and specialist modules,

one elective module and a 15,000 word final

dissertation.


extend the interest of the individual student by focusing

on a specific business area, a business plan or






of specialist International Business modules.


MA in Luxury Brand Management

20

MAinLuxuryBrandManagement Start dates

January and September


OverviewUntil the mid-20th century, luxury was the preserve of the

very few: the very rich and those born to expect privilege. In

the post-war period, and progressively throughout the second

half of the century, things changed.While in the earlier period

the major players in the luxury prestige world were family-

owned companies, this is no longer the case. At the turn of

the last century, most luxury brands became globally available

and are now part of fewer than half a dozen major

international groups.

This programme recognises that luxury and prestigecompanies’ top executives need a specific kind of businessexpertise.They will have to manage leading brands in ahighly competitive context, combining this knowledge withinnovative and creative potential and a strong culturalperspective.Those who plan to work in luxury have to beable to match the management and business skills with theculture and the spirit of luxury.



current discourses in Luxury Brand Management

— Provide students with the skills and training needed for a

successful career in Luxury Brand Management, in an

international context

— Allow students to gain industry insights through a

dissertation or an internship-based consultancy project



Luxury Brand Management

— Develop their managerial competencies through effective

communication, team work and strategic analysis

— Comment and reflect upon the appropriate application

of luxury principals, whilst critically evaluating the notion

of luxury in varied cultural settings


21

Programme OutlinePlease note that all modules are compulsory.

Specialist Core Modules— Principles of Luxury

— Intellectual Property Law

— Marketing Management of Luxury Brands

— Financial Management

— Consumer Behaviour

— Managing Luxury Brands

— Contemporary Issues in Luxury Brand Management

— Integrated Marketing Communications

— Creative Foundations of Luxury Brands

— Distribution and Channel Management

— Endorsement and Sponsorship of Events

Specialist Research Modules— Research Skills and Methods

— Consultancy Project or Dissertation

Dissertation

Programme Features— Small class sizes and close personal contact with lecturers

— Teaching staff with extensive practical industry experience

— A choice between an internship-based consultancy

project within the industry, or a dissertation

— Field trips to luxury clubs, showrooms and events

— Participation in the Regent's College Luxury

Lecture Series



of specialist modules


Entry Requirements

MBA International BusinessCandidates presenting the following will be considered for admission:

Essential

— A good undergraduate degree from a recognised institution.

— Fluency in English. If your native language is not English,

an IELTS score of 6.5 or a TOEFL score of 577 (233

computer-based, 90 internet-based) will be required.

— Minimum 2+ years of relevant full-time, postgraduate

work experience.

Desirable

— Demonstrable command of business-related skills and

attributes.

GMATThe GMAT is not an essential entry criterion for those

candidates with a first degree. However it is highly

recommended that students wishing to enter the course via

the exceptional entry route, as outlined over, should take the

GMAT. Our programme code is 2DP-F7-59.

MSc Global Banking and FinanceCandidates presenting the following will be considered for admission:

Essential

— Minimum of a lower second class UK Honours

undergraduate degree or its international equivalent

from a recognised institution.

— The undergraduate degree must be in a business,

financial, mathematical or analytical subject.




MA Degree programmesEssential

— Minimum of a lower second class UK Honours

undergraduate degree or its international equivalent

from a recognised institution.




Application Procedures

22

The employment trackrecord with our companyhas been excellent, with EBSLondon the best front-runnerin our recruitment after Oxfordand Cambridge

Accenture Consulting


Exceptional Entry - All ProgrammesEBS London welcomes applications from candidates who do

not meet the essential entry criteria outlined above. In order

to be accepted via exceptional entry, the candidate must:

— Hold a minimum of five years managerial work experience.

— Provide us with a 1500 word statement outlining their

rationale for applying to the course, and how their

previous experience is of relevance to the course they

are applying for.

— Be prepared to attend an interview with the

Postgraduate Admissions Panel.

23

Within the first week of meeting myfellow MBA students we became onebig family. I particularly liked theinternational diversity of the studentbody, and I felt very much part of asuccessful team on the MBA course

Shalenta Hardison, USA, MBA 2006


For a place on one of our postgraduate programmes, please

complete the application form enclosed or apply online -

www.ebslondon.ac.uk/applyonline

Please post, fax or email the following:

— Transcripts of all academic study undertaken after

secondary school.

— Two letters of recommendation in support of your

application. If you have recently graduated, at least one of

these should be from your previous academic institution.

— Proof of satisfactory English proficiency, if required.

— A copy of your CV/resume.

— A 300-500 word personal statement in support of your

application, outlining your reasons for applying to your

chosen programme.

Send your form and supporting documents to:

Admissions OfficeEuropean Business School London

Inner Circle

Regent’s Park

London NW1 4NS

United Kingdom

Tel +44(0)20 7487 7505

Fax +44(0)20 7487 7425

Email [email protected]

Web www.regents.ac.uk/ebsl

Most candidates will be assessed for admission on the basis of

their submitted application materials.The School nevertheless

reserves the right to call candidates for interview and to reject

those who decline to attend.

How to Apply

24


Tuition Fees

Course and Additional Fees

Fall 2011 Spring 2012 Fall 2012

MSc Global Banking and Finance £13,850 £13,850 £14,400

MA Management Pathways £13,850 £13,850 £14,400

MA Luxury Brand Management £17,995 £17,995 £17,995

MBA International Business £17,995 £17,995 £17,995

Includes laptop computer or equivalent value in books

Additional Fees (all programmes)

Registration Fee £350 £350 £350

Non-EU Advance Deposit* £700 £700 £700

Alumni fee £300 £300 £300

25

Payment of FeesStudents who begin a course and then wish to withdraw

must advise the Centre for Student and Programme

Administration, and officially withdraw in writing using the

Withdrawal for Studies Form.

Once a student has officially withdrawn from the School,

they may claim a refund of tuition fees. Requests for refunds

of tuition fees must be made in writing to the Commercial

Manager, and must be made within 2 weeks of their official

withdrawal date.

The official registration date referred to above is that

appropriate to the first semester of study in the year for

which the annual tuition fee has been paid. Appeals

concerning a refund policy decision may be made to the

Commercial Manager.

The European Business School London pursues a policy of

continuous development of its courses and services.This

document is for guidance only and does not form part of any

contract. It is subject to change without notice.The

information it contains is correct at the date of publication

Please consult www.regents.ac.uk/ebsl for updated information

RefundsRefunds will be given in accordance with the following scale:

Withdrawal within the first two weeks after the official

registration date: 80% of tuition fee

Withdrawal within the third week after the official


Withdrawal within the fourth week after the official


Withdrawal after the fourth week after the official

registration date: no refund

*This deposit is non-refundable except for visa refusal cases.Thisdeposit is, however, transferable to an alternative period of studyat EBSL within 12 months.The non-EU/EEA students' advancedeposit is deducted from the tuition fees at Registration.


Contact DetailsEuropean Business School LondonRegent’s College LondonInner Circle, Regent’s ParkLondon NW1 4NS, UK

Tel +44(0)20 7487 7505Fax +44(0)20 7487 7425Email [email protected] www.regents.ac.uk/ebsl

Campus VisitsIf you are in London why not visit us? We welcome visitorsto campus year-round. A personal visit will give you theopportunity to discuss your application in person, meet thestaff directly involved with the programme and view ourfacilities.You will be able to discuss your career goals andneeds on a one-to-one basis. Please contact us for anappointment with our Admissions Team:

Tel +44(0)20 7487 7505Email [email protected]

International VisitsAlternatively if you are not able to come to the UK, why notcontact us to find out if we will be visiting your country thisyear. EBS London regularly takes part in educationexhibitions all over the world, giving you the chance to findout more about our courses and talk to a member of staffabout studying in London. Details of our travel schedule canbe obtained from the External Relations Office:

Tel +44(0)20 7487 7505Email [email protected]

Visit Us

ARYLEBONE ROAD

MARYLEBONE ROAD

MARYLEBONE ROAD

ALBANYSTREET

PADDINGTON ST

NOTTINGHAMPLACE

BAKERSTREET

BAKERSTREET

GLOUSTERPLACE

K ROAD

MARYLEBONE

HIGHSTREET

BAKER STREETREGENT’S PARK

IVOR PLACE

OUTER CIRCLE

OUTER CIRCLE

GREAT PORTLAND STREET

WARREN STREET

PORTLANDPLACE

MARGARET STREET

MORTIMER STREET

WIGMORE STREET

REGENT’S PARK

YORKBRIDGE

CHESTER ROAD

REGENT’SCOLLEGELONDON


26

Disabilities and Learning DifficultiesEBS London will make every reasonable effort, within the

resources available, to support registered students with a

disability or learning difficulty.

Prospective students are given the opportunity to disclose

any disability or learning difficulty on their Application Form.

The Admissions Officer, working with the School, will discuss

specific requirements related to a disability or learning

difficulty with the applicant. All discussions and information

regarding a disability or learning difficulty will be treated in a

confidential manner.

Students with dyslexia or a specific learning difficulty are

required to provide the necessary documentation, such as an

educational psychologist’s report or equivalent, if they wish

to receive additional support.The assessment should have

been carried out no more than two years prior to the

student joining the programme. If it is in a foreign language, a

translation must be provided.

Any data collected regarding students’ disabilities or learning

difficulties is stored on the School’s student record system,

which may only be accessed by authorised personnel.

In accordance with the Disability Discrimination Act (1995)

and the QAA code of Practice for the Assurance of

Academic Quality, Section 3, Students with Disabilities

(1999), Regent’s College is currently undertaking an

extensive refurbishment and building programme to improve

access to and within its buildings.This is a continuing

programme to facilitate and improve access to almost any

part of the college via ramps, lifts and automatic doors.

Installation for better signage and toilets for disabled students

are also part of this comprehensive plan.

For more information please contact Pamela Taylor, Head of

Student Support:


Disabilities and Learning Difficulties


27

EBS London has a superb reputation in the business world and is wellknown for its excellent employment rate and well-rounded, ambitiousgraduates. The on-campus Careers Guidance and Internship ServicesCentre offers all students extensive careers counselling, as well asassistance in finding a work placement or permanent job aftergraduation. Postgraduate student CVs are included in the annualGraduate Profiles Book, a copy of which is sent to our network of6500+ companies worldwide. The profiles book is a valuablerecruitment tool for both students and employers alike.

Careers Guidance and Internship Services Centre

28

WE HOST REGULAR CAREERNETWORKING EVENTS


29

Each year EBS London organises an on-campus Careers Fair

which is attended by many international companies and

organisations. Students are encouraged to attend the fair and

maximise the opportunity to network; many companies use

the Fair to actively recruit EBS London students for graduate

training schemes and internships.

List of companies recently attending our Careers Events:

— Accenture

— American Express

— Bayer AG

— BDO Stoy Hayward

— Bloomberg

— Credit Suisse First Boston

— Dresdner KleinwortWasserstein

— Ernst &Young

— L’Oreal (UK) Ltd

— Royal Bank of Scotland

— Schroders

EBS London Graduate Employment by Sector:

Banking & Finance 42%

Consultancy 13%

Retail and Textiles 10%

IT/Technology 10%

Marketing, Advertising and PR 9%

Manufacturing 7%

Property 3%

Import/Export 3%

Pharmaceuticals 3%

Graduate Profiles books containing the CVs of all of ourgraduating students are circulated to our network ofindustry contacts each year.

EBS London graduates arrive atRBS with the commercialawareness and global vision welook for in our new recruits.

The Royal Bank of Scotland


EBS London is proud to offerour postgraduate students adedicated teaching and learningcentre which provides the spaceto study in a professionalenvironment.The PostgraduateArea is located in a quiet wing ofthe campus, with secure 24-houraccess available to postgraduatestudents only.

All postgraduate programmes at EBS London involve acombination of lectures, seminars and tutorials.There is asignificant amount of group work required of all students,and the Postgraduate Area has many air-conditionedclassrooms available for group work, self-study, and lectures.The Postgraduate Area provides a relaxed, professional spacefor all postgraduate students to meet, study and relax.

There are excellent computer and IT facilities located withinthe Postgraduate Area.The networked PC computer stationsare equipped with dedicated printers, internet access andsoftware packages, as well as library catalogue and databaseaccess.The building is fully wireless-enabled, allowing studentsto use their own laptop computers. MBA students areprovided with laptop computers for their personal use sothey may take full advantage of our wireless facilities and off-campus intranet function.

The teaching rooms are equipped with modern presentationand touch-screen technology facilities, enabling students andstaff to deliver high-quality presentations and lectures.Wide-screen satellite television is also available for students toaccess news and financial information channels from aroundthe world. A post room allows students to collect mail,hand-outs and notes from lecturers, and two fully-equippedkitchenettes provide tea and coffee-making facilities 24/7.

Postgraduate Facilities

30

A DEDICATEDTEACHINGAND LEARNING CENTRE


31

Regent’s College is situated inthe heart of Regent’s Park,central London. Built in 1913,the main quadrangle ofclassrooms is surrounded byhalls of residence, lawns andtennis courts and, beyond this,the ornamental gardens and lakesof Regent’s Park.This tranquilenvironment is only minutes awayfrom the financial centre ofLondon, theWest End and themany attractions of this excitingEuropean city. Regent’s College ishome to three other schools, aswell as EBS London:

Offers 3-year BA (Hons) degrees in International Business;International Business with Design Management; InternationalFinance and Accounting; and International Marketing. RBS Londonprides itself on its small class sizes and personalised teaching style.Offering British BA Business programmes at undergraduate level,the School also offers one-year postgraduate courses here on theRegent’s College campus - Global Management; GlobalManagement (Marketing); Global Management (Finance).

www.regents.ac.uk/rbsl

The Regent’s American College London offers four-yearAmerican degrees with Majors in Management, MediaCommunications, Social Science, International Relations,Public Relations and Psychology, leading to a BA degree fromWebster University, USA.

www.regents.ac.uk/racl

Webster Graduate School at Regent’s College offers thelongest-established American MBA programme in London, aswell as MA degrees in Finance, Management, Marketing,International Business, International Non-GovernmentalOrganisations, International Relations and ComputerResources and Information Technology. All programmes leadto the award of a degree fromWebster University, USA.

www.regents.ac.uk/wgsl

The London School of Film, Media & Performance (LSFMP)is a new, ground-breaking centre of academic andprofessional training for those who want to work creativelyin film, theatre, radio, music, performance, media managementand the arts.The School offers a one year Acting FoundationCourse, as well as three year BA (Hons) degrees in Acting &Global Theatre; Creative Industries; Film,TV & Digital MediaProduction and Screenwriting & Producing. A two year, part-time, distance learning MAWriting for Screen & Stage is alsoavailable, and is the only course of its kind in the UK.

www.regents.ac.uk/lsfmp

The School of Psychotherapy & Counselling Psychology(SPCP) offers Foundation/Certificate Programmes, Pre-Professional Programmes (MA and Postgraduate Diplomas),Professional Programmes (Advanced Diplomas) andMPhil/PhD Programmes in psychotherapy and counsellingpsychology, together with short courses aimed at thebusiness community in subjects including Alternative DisputeResolution. It also offers a new one year Foundation Coursein Psychology, a three year BSc (Hons) Psychology and a fouryear BSc (Hons) Psychology with Integrated Foundation.

www.regents.ac.uk/spcp

Regent’s College London

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The Tate LibraryThe Tate Library contains over 39,000 volumes in its main

collection, as well as 300 specialist and professional journals

and daily newspapers from around the world.

TheTate Library Database Network offers access to various

databases from around the world and can be accessed from

campus or at home, via the intranet. Databases include real-time

market and financial data (Euromonitor, Datastream & Global

Access), marketing reports (Mintel), and access to international

newspapers and periodicals includingThe Economist, the

FinancialTimes andTheWall Street Journal.Access is also

available to specialist business databases.A Bloomberg

information terminal is situated in theTate Library.

Students have access to the extensive resources of the

British Library, as well as use of the library network of the

University ofWestminster.

Information Technology CentreThe InformationTechnology Centre contains over 300

networked PCs, running Microsoft Office and providing Internet

access and other networked resources. Five open-access rooms

provide general computing facilities 24 hours a day, seven days a

week and staff are available to provide expert advice.

The IT Centre is linked to the JANET network, connecting

you to every other major university library in the UK,

giving you free access to their online catalogues. EBS

London has its own intranet site and students are able to

access course notes, email and online database remotely.

Work can be submitted online via Moodle and Turnitin.

The BookshopThe College Bookshop caters for all your stationery and

literature requirements. Most recommended textbooks are

stocked on-site, or can be ordered at relatively short notice.

Learning Resources

THETATE LIBRARY CONTAINSOVER 39,000 VOLUMES

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Situated in the heart of Regent’s Park, close to Marylebone

and St John’sWood, Regent’s College is in one of the most

historic and beautiful areas of London. Our Accommodation

Manager will help you find housing which best suits your

lifestyle and budget.

Off-Campus Housing

Most postgraduate students choose to live off-campus

during their studies at EBS London.There are a variety of

off-campus housing options available to students in the area

surrounding the College, including furnished flats, residence

halls and shared apartments. Further details of off-campus

housing, rental agencies and prices can be obtained from the

Accommodation Manager.

On-Campus Housing

Housing 220 students, Reid Hall Student Residence looks

out over the lake and park surrounding the campus. Rooms

are available as singles, twins or triples. Oliver Hall is a small,

self-contained residence of 12 twin rooms. Meals in both

Halls of Residence are taken in the on-campus refectory.

For more information about accommodation for

postgraduate students, please contact:

James BarnesAccommodation Manager

Tel +44 (0)20 7487 7483

Fax +44 (0) 20 7487 7524


Accommodation

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36

Refectory and BarThe Regent’s College Refectory offers a wide selection of

dishes from around the world.The menu changes every day

and caters for a variety of diets. Open from early in the

morning until late at night, the Refectory is a popular choice

for meals and as a meeting point for students.

The Regent’s College Student Bar provides evening

entertainment and has pool tables, games and happy hour

every night.

The Student CentreThe Student Centre provides you with everything you need

to know about living in London and getting the most out of

life in this exciting city.

The Centre offers bargain tickets and holds information on

the latest shows and events in London, and also arranges

regular trips to cities such as Paris and Edinburgh. ISIC cards

and London Transport discount forms are also available from

this office, along with information about insurance,

healthcare, and counselling services on-campus.

SportsRegent’s College has a newly refurbished on-campus gym

with weight training and exercise machines, plus a dance

studio and a range of fitness classes.

Surrounding the campus are tennis and basketball courts, and a

five-a-side football pitch. Sports teams include volleyball,

basketball, football, tennis and golf.The Student Centre has a

range of sports equipment for students to borrow.

As well as using our own sports facilities, students can

also join the University of London Student Union and

International Student House, which offer a wide range

of sporting opportunities including swimming, squash,

martial arts and rugby.

Student Support and Personal CounsellingIn addition to the support provided by your tutor, students

also have access to the expert services offered by the

on-campus School of Psychotherapy and Counselling.

Please contact Pamela Taylor, Head of Student Support for

more details [email protected]

Health CareAll students are entitled to free healthcare under the UK

National Health Service, and are entitled to free accident

and emergency hospital care whilst in the UK. However, to

be entitled to healthcare under the NHS, it is important for

all students to register with a local NHS doctor. The Student

Centre can assist you with this process.

Socialising and Support

37


Asif Ali-KhanMBA Course Leader

Asif has a BA Honours degreein History and Politics fromSwansea University. He alsostudied and trained to be asolicitor at NottinghamTrent

University for two years. Asif ’s commercialand industry background is varied. Heworked for a short time in localgovernment and then spent two years atPrudential Assurance as a commercial anddomestic insurance underwriter. He movedon to British Telecom where he hadvarious roles in Purchasing, Contracts andGroup Finance over a five year periodafter which he undertook an MBA atLeicester University in 1995. Since then,Asif has been involved in teaching HRM,Organisational Behaviour and StrategicManagement at both undergraduate andpostgraduate levels at a number ofinstitutions, including Leicester Universityand City College, London and of courseEBSL. He has also been an external markerfor Leicester University and KingstonUniversity.

Dr Assia RollsHead of Learning,Teaching and ResearchModule Leader, ‘Business in its Linguistic andCultural Environment’

Assia has taught on apostgraduate teacher trainingprogramme at GoldsmithsCollege and on the acquisitionof modern language courses at

all levels at Middlesex andWestminsterUniversities. She is presently teaching cross-cultural communication in business atpostgraduate level. She is also involved inthe management of the LanguagesDepartment for Business. She has publishedwidely in the area of adult second languageacquisition, and has been appointed asexternal examiner for languages andbusiness Course degrees at the Universityof Liverpool and the Open University. She isalso a member of the Institute for LearningandTeaching in Higher Education (ILTHE), amember of the Association of FrenchLanguage Studies (AFLS), a member of theStanding Conference of Heads of ModernLanguages in Universities (SCHML), and amember of the University Council ofModern Languages (UCML).

Dr John A ThorpSenior Lecturer in Finance

Trained as an engineer,accountant and then lecturer,John has operational experiencein a range of industry andeducational management fields.

In his industrial career, John’s

responsibilities have included roles asinternational financial controller or directorin international companies including RankXerox, Griffins Metals and Colart Fine Artand Graphics. As senior lecturer at EBSL,John has helped develop and teach manyof the current suit of finance andaccounting courses, at the undergraduate,postgraduate and short courses levels. Hiscurrent research interests are in theleading edge arena of credit derivatives,both in its theoretical and practitioneraspects. In this context, he is also activelydeveloping the teaching and research inrisk management, mathematical financeand the practical application of financialdata analytics.

Alan SitkinLecturer in International Business

After a 15 year career in theinternational capital marketsworking out of Paris, Zurich andLondon, Alan Sitkin retrained atthe Institute of Education in

London and has taught at EBSL since1999, where he is responsible for the 3rdyear core module in International Businessin addition to the 3rd year Business Frenchcourse. Since coming to EBS London, Alanhas delivered a number of postgraduateprogrammes in International Business,whilst serving as academic advisor toseveral globalisation-related political andjournalistic projects, an activity that hasled to his being a conference speaker atevents held at the House of Lords andCambridge University. A member of theChartered Institute of Linguists and aprofessional translator of economicresearch, Alan first graduated from theUniversity of California before moving toBordeaux in 1980 to study at the Institutd’Etudes Politiques. He has a MBA fromFrance’s Haute Ecole Commerciale and isalso a certified CFTC broker.

Azam AliHead of MA Programmes

Azam has an MBA from AstonUniversity and an MA ManpowerStudies from University ofWestminster.Azam has twentyyears experience of the health

and social care industry as a joint proprietorof a residential home for people withlearning disabilities.Azam has taught atvarious institutions including South BankUniversity, School of African Studies (SOAS)and the London Private School of BusinessEducation. He has taught a range of subjectsincluding Strategic Management,International Marketing, Marketing,Consumer Behaviour and Small Businessboth at Masters and undergraduate level.

Currently,Azam is an Associate Master ofBusiness Administration (AMBA), a MemberChartered Management Institute (MCMI)and a member of the Institute for LearningandTeaching in Higher Education (MILT)Azam is a Director of a telecommunicationsorganisation in Guyana, and has beeninvolved in obtaining funding from theEuropean Social Fund (ESF) forunderprivileged people living in Guyana.

John DiamondopoulosLecturer in Accounting and Finance

John Diamondopoulos hasworked in academia for severalyears. John brings over 15 yearsof extensive businessexperience from prior positions

as a business consultant, entrepreneur,turnaround management specialist andfinancial advisor to the classroom.Experience of teaching on a broad rangeof topics – Corporate Finance, Risk,Accounting, Economics, Strategy, BusinessPlanning and Quantitative Methods – hasallowed John to present material in a moreinterrelated way to students. John hasprepared and delivered short professionalcourses to the Agricultural DevelopmentBank of China,The Central Bank of Turkey,Telecom Italia, Hitachi and Mercedes Benz.Currently, John is working towardscompleting his PhD at the University ofLondon. Topic: “The Politics of Investing:Behavior and Miscalculation during the1997 East Asian Financial Crisis.”

Richard MannixSubject Leader in Marketing

Richard has previously taught atinstitutions in Japan andSweden, lecturing in marketingand business communicationskills.While at the

Folkuniversitetet in Sweden he was incharge of developing and marketing newcourses to corporate clients, securingcontracts with a number of major listedcompanies and government agencies.

He holds a Bachelors Degree in EuropeanHistory and Politics from the University ofEast Anglia, a Master's Degree in AppliedLinguistics from Essex University, a Master'sDegree in Business Administration fromthe University of Hull, a Post-GraduateDiploma in Marketing from the CharteredInstitute of Marketing and is a Diplomaqualified English language teacher. He iscurrently studying part-time for a PhD inmarketing at the University of Strathclyde.He is a Member of the Chartered Instituteof Marketing and a Fellow of the HigherEducation Academy.


Principal Academic Staff

38

Richard's research interests include thedevelopment of entrepreneurial networks,consumer behaviour and student profilingand progression in Higher Education.

Dr Nicholas BowenPrincipal Lecturer in International BusinessCourse Leader BAIB

Nick Bowen has worked at theEuropean Business SchoolLondon since 1980 and iscurrently Principal Lecturer inInternational Business and the

Course Leader for the mainundergraduate degree (BAIB). He hasdegrees from London School ofEconomics and Political Science (B.Sc.),Lehigh University (M.A.), MagdaleneCollege, University of Cambridge (Ph.D).He is a Fellow of the Higher EducationAcademy and an Honorary Fellow of theChartered Institute of Linguists. He hasbeen a visiting lecturer at a number ofuniversities and business schools, includingUniversidad Francisco de Vitoria, Madrid(Erasmus Teacher Mobility Scheme, 2004),HengTong Business School, ShanghaiUniversity of Finance & Economics (1998),University of International Business &Economics, Beijing (1998), School ofInternational Business, Nanjing University(1998), ISM-San Diego at InternationalSchool of Management, Dortmund (1995).Nick has written regularly for the EBSLondon Newsletter (including “Where isBrazil in theWorld?”, Summer 2007) and,with a colleague at EBS London, AlanSitkin, he is writing an InternationalBusiness textbook for Oxford UniversityPress, due for publication in 2009.

Dandan ZengLecturer in Finance

Dandan Zeng has an MScdegree in International Moneyand Banking from the Universityof Birmingham. Her PhD thesisin ‘European Banking Efficiency

Comparison Study with Related BankManagement Issues’ will be submitted tothe University of Birmingham by the endof this year. Having joined the EuropeanBusiness School London in 2003, she hasbeen teaching several finance modules inboth the undergraduate and postgraduateprogrammes - Introduction to FinancialMarket, Principals in Financial Management,and MSc Corporate Finance. In addition,she has delivered numerous executivetraining courses - The Agriculture Bank ofChina Senior Management Programme,The Agricultural Development Bank ofChina Operational ManagementProgramme, and theYoung EuropeanEntrepreneurs Programme (organized bySpanish embassy and Spanish Chamber).

Dr Michael GavridisSenior Lecturer in Finance

Michael has been lecturing onFinance over the past five yearson both graduate andundergraduate levels.Thesubjects include Financial

Markets & Instruments, Corporate Finance,Monetary Economics, Investment &Portfolio Theory and Practice, Global &Investment Banking, Strategic Management,Managing Multinationals, InternationalEconomics, Managerial Economics, Mergers& Acquisitions.

Michael has worked in the City of Londonover a number of years in a variety ofroles ranging from Quantitative Analyst,Researcher and Trader, at Credit LyonnaisSecurities, London; Banque Nationale deParis, London; and Chase Manhattan Bank,London. His roles entailed developing,analysing, forecasting and tradinginvestment-trading models about a varietyof instruments: shares, currencies, futurescontracts at a variety of frequenciesranging from daily to intra-daily models.

Michael holds a PhD in Financial Economicsfrom Brunel University, London, and an MScin Project Analysis, Finance & InvestmentfromYork University,York. In additionMichael has trained as an Integrativepsychotherapist and is UKCP registered.

Michael has participated in conferencesand discussion groups on financialeconomic research in the UK and abroad,and also has published articles on financialeconomic and psychotherapy subjects.

Dr. MotasamTatahiBA (Sanandaj), MSC (London), Ph.D. (London)

Lecturer in Research Methods(Econometrics) and Finance,Department of Finance andAccounting, European BusinessSchool London.

Expertise: Economic problems ofeconomic adjustments particularlyprivatisation in major European countries.Teaching includes: Comparative EconomicSystem, Macroeconomics, Econometrics,Data Analysis, Finance, and QuantitativeEconomic Method for bothundergraduate and postgraduate.

Dr. Gianfranco A.VentoLecturer in Banking & Finance

Gianfranco has an MSc inBanking and InternationalFinance from CASS BusinessSchool and a PhD in Banking &Finance from the University of

Rome “La Sapienza”. In the same universityhe also obtained a post-doc scholarship on‘Financial Features of Microfinance’.

He used to be senior analyst in BankingSupervision Department at the Bank ofItaly and he has also been responsible ofthe microfinance department of an ItalianNGO. Gianfranco operated asmicrofinance expert in Argentina, wherehe was also visiting professor at theUniversity of Buenos Aires.

He is author of books, book chapters andarticles concerning microfinance, interbankmarkets and banks’ treasury management.He is coauthor of Microfinance, publishedby Palgrave – Macmillan.

Dr. Ibrahim SirkeciBA Bilkent University, Ankara,Turkey; PhDUniversity of SheffieldSenior Lecturer in Business and Management(Marketing)

Ibrahim has previously taught atinstitutions in Turkey and theUK, lecturing mainly in researchmethods, marketing,demography and geography.

Before joining the European BusinessSchool London, he worked as LeverhulmeResearch Fellow at the University ofBristol.While at Atilim University in Turkey,he was the Head of Department inTourism Management. He holds a BA inPolitical Science and Public Administration,a PhD in Human Geography and he alsotrained in Economic and SocialDemography. He is member of IUSSP,EAPS, Academy of Marketing, an affiliate ofthe Chartered Institute of Marketing and afellow of the Higher Education Academy.He is the recipient of many awards,scholarships, and research grants.

He is author of several books and reports,and tens of book chapters and journalarticles published in English,Turkish,Russian, Greek and French. He has widelypublished in areas concerning ethnicity,demographics, international migration,conflict, and transnationalism. He hasconducted field research in Germany,Turkey, and Iraq. He has presentedresearch in numerous lectures, seminarsand conferences in Europe and US.Ibrahim’s current research interests includeethnic businesses, segregation,segmentation, labour markets, culturaldifference and diversity.

Ibrahim is the founder and managingeditor of Migration Letters, an internationalscholarly journal. He also serves in editorialand review boards of several otherinternational journals.


39

Module Outlines

MBA Course Modules

Business and Competitive EnvironmentsMBA402This module addresses theories which areuseful for understanding the externalenvironment of the firm and the individualfirm’s strategic choices. In particular, themodule will develop an understanding ofthe firm’s resources and capabilities as thebasis for formulating competitive strategies.The use of in-depth case study methods willprovide the basis for the integrative natureof this module. An essential component ofthe module is a “strategic managementsimulation” weekend, which addressesthemes relevant to the whole spectrum ofthe MBA programme.

Business ProjectMBA401The main aim of this final project, ultimately, isfor students to draw on and effectivelydemonstrate the integration of all learningoutcomes as the culmination of the MBAprogramme. Since there is a requirement forstudents to develop the business projectthroughout the whole span of the degree asan ongoing project, it will be necessary forthem to make use of diverse materials fromacross the programme.The business projectmodule is intended to build on businessknowledge, intellectual skills, and practical skillsacquired in modules both at EBSL and duringthe study period abroad, and to developthese into an essentially realistic businessproject of approximately 15000 words.

Crossing Continents: Language and Culturein BusinessMBA404Globalisation has brought economic changeand opportunities through mergers andacquisitions among large cross-bordercompanies, and increased labour mobility.Tounderstand how these issues are perceivedin an overseas context, this module aims todevelop students’ cultural and linguisticcompetence, which involves being self-aware, flexible and adaptable.The 'crossingof continents' - transferring to Denmark,Hong Kong or NewYork within theframework of a 12 month course - extendsthese characteristics, as students negotiatediverse linguistic and cultural environments.

Entrepreneurship and New BusinessVentures MBA403This module focuses on the challengesinvolved in managing entrepreneurialventures, whether as start-ups, small early-stage entrepreneurial ventures, or withinlarger well-established companies.Thecourse will introduce the major themes ofinnovation, the management of creativity,and the challenges of operating “beyond theresources currently controlled”—which isone definition of entrepreneurship(Stevenson, 1985). It also aims to provide asolid foundation in the fundamentals ofbusiness planning, at any stage of companygrowth or size.

Financial and Managerial AccountingMBA406This module is designed to develop thestudents understanding of financial andmanagement accounting in an internationaland strategic context. It covers theinterpretation, uses, and analysis of accountinginformation both for external (financial) andinternal (managerial) purposes.The mainfocus of this module is to provide therelevant strategic accounting factors, whichaffect international organisations in possibleethical scenarios. It concentrates upon thepractical application of financial andmanagerial accounting techniques.

Financial ManagementMBA407The financial management module isdesigned to develop a student’sunderstanding of financial management in aninternational context through theinterpretation, uses, and analysis of strategicfinancial information.The primary objective ofthis module is to provide the relevantfinancial management strategic factors, whichaffect international organisations in possibleethical scenarios.The course also addressesthe distribution policy impacts facing business,and the merger and acquisition factors whichaffect organisational decision-making.

Information & E-business ManagementSystemsMBA408Information systems can be regarded as theglue that holds a business together asinformation is the single most powerfulresource in every business activity. Manyindustrial powers have rapidly changed frommanufacturing to knowledge-based

economies. Information systems are todayplaying a crucial role in this and profoundlychanging the way business operates, asinformation is now recognised as anorganisation’s key asset in aiding managersto plan, control and make business decisions.The main aim of this module is to enablethe student to critically analyse and evaluatethe use of information systems at strategicand managerial levels an in different e-business models.

Managing Organisations and People in the21st CenturyMBA405Organisations, by their varied compositionand nature, are extremely complex entitiesand are essential to the way our societyoperates in the world.This moduleintroduces students to the different theorieson managing organisations and people aswell as providing the tools and techniquesto manage a diverse, multi-culturalworkforce. The course also examines thestrategic role of IHRM in the battle to wincompetitive advantage.

Marketing in Diverse EnvironmentsMBA409Increasing competition, technologicaldevelopments, media fragmentation andproliferation; higher customer expectations,and the need both to better understandand build long term relationships withcustomers has led to a strongerorganisational focus on marketing.

Marketing, by its very nature, represents theinterface between the organisation and themarketplace, and contains a strong practicaldimension that is inseparable from theconceptual frameworks that underpin thecomponents within it. Students will addresskey marketing concepts and use these tocreate a set of powerful cognitive tools foranalysing markets and creating workablebusiness solutions.

Operations & Service ManagementMBA410Effective management controls the successor downfall of any business, and the efficientrunning of a business depends on themanagement of the operations involved.Thismodule aims to introduce students to theadvanced quantitative techniques widelyused to achieve optimum running efficiencyand resource allocation within an

Modules are subject to changePlease consult www.regents.ac.uk/ebsl for current information

40

organisation. The course also offersstudents a better numerate insight into theprofitability and gains of a company.

The aims of the module are to providestudents with knowledge and skills inselected techniques of operationsmanagement and to show how these canbe used to best advantage in the productionand service sector operations of businesses.

Masters DegreesCore Modules

Business Research MethodsBUS403A Masters degree is a research degree, andthis module provides specific attention tothe appropriate methods and techniques forconducting research, particularly for thedissertation. Certain expectations andconventions of social science research ingeneral are common to each: topicselection, research design, hypothesisformation, selecting research questions, useof sources and evidence.These are coveredhere, and form the basis for further, subject-specific study in different modules.

Business in its Linguistic and CulturalEnvironmentBEN401This module examines the relationshipbetween culture and economic activity in anumber of societies.This module bringstogether, and builds on the existingknowledge and experience of, students froma variety of different language perspectives.It focuses mainly on countries in Asia andEurope, and on the study of the respectivebusiness cultures, in a mainly comparativeapproach.The final choice of the regions andcountries to be investigated will be tailoredto the student mix in each class.

Consumer BehaviourMKT452Consumer behaviour is complex andinfluenced by many factors. A thoroughanalysis and understanding of these factorsallows organisations to plan effectivemarketing activities suitable to their targetmarket. This module enables students tounderstand the importance of theconsumer in the marketing process.Thismodule will examine the theoretical modelsand frameworks within the discipline andhow they are implemented within specificareas, for example, Product and BrandManagement, Retail Marketing andMarketing Communications.

Corporate FinanceGBF454Corporate Finance is set in the contest ofdeveloping, explaining and applying financeconcepts and techniques to a broad range ofcontemporary management and businesspolicy concerns and challenges. This module

covers the fundamental theories relating toequity valuation, portfolio formation, interestrates and derivative instruments. The courseis in two parts: investment and corporatefinance, covering the understanding of assetpricing, pricing models and market behaviour.The module also examines the financialdecisions taken by companies, includingcapital structure, debt financing, acquisitionsand dividend policies.

CorporateVenturing and IntrapreneurshipEMG452This module examines entrepreneurialmanagement within the larger organisation.It explores and defines the concepts ofintrapreneurship and corporate venturingand provides an understanding of themanagement of change in the context ofcontemporary environmental forces. Byinvestigating the required individual andorganisational characteristics, it examineshow organisations develop the capability toinnovate through changing culture, structuraldesign and reward systems.

DissertationBUS401The dissertation is a major research-basedactivity centred in the general and specialistconcepts that have been throughout theprogrammes. Students will develop theirideas and focus on the research not onlyfrom the knowledge gained in the classroombut also from their own experiences.Theywill be guided and tutored by anappropriate member of staff.This piece ofwork integrates the learning across theprogramme, and gives students theopportunity to demonstrate and present anoverall synthesis of their learning experienceon the programme.

Entrepreneurship and NewVenturePlanningEMG450This module provides an opportunity toreview and research the concepts, theoriesand practices of entrepreneurs andentrepreneurship in its earliest phases.Students are encouraged to utilisecontemporary research and experientialdata to analyse and evaluate these issues atindividual and social levels, as well as thelevel of the firm - especially in relation totheir own cultural context and personalobjectives.Within this module particularlythe focus will be on start-up issues ofopportunity, innovation and entrepreneurialprocesses. Lectures, activities and guestspeakers will present the various issues andchallenges confronting a new venture.

Experiential Leadership in ActionHRM452This module is structured around mindsets,and centres on catalyzing action, contingenton context, and change signature.Catalyzing action is about change, challenge,

experience and discovery; contingent oncontext is about changing environments andcultures and change signature identifies whowe are. These ideas about HumanResources are explored through currentstudies in management and leadership thatfocus in particular on the development ofself-awareness and fulfilment, experientialcomponents, and personal developmentmechanisms.

Financial Issues in Human ResourcesHRM404This short course is designed to examinemanagement finance, specifically from ahuman resources perspective. Thispractically-oriented course is aimed at MAstudents with a limited financial background.The basic aim of the course is to empowerstudents with the key analytical tools bywhich to understand how decisions made inthe management of human resources havefinancial implications that ultimately affectthe value of the organization.

Financial Issues in International BusinessINB404This short course is designed to examinemanagement finance, specifically from aninternational business perspective. Thispractically-oriented course is aimed at MAstudents with a limited financial background.The basic aim of the course is to empowerstudents with the key analytical tools bywhich to understand how managementdecisions have financial implications thatultimately affect the value of theorganization as a whole.

Financial Issues in MarketingMKT404This short course is designed to examinemanagement finance, specifically from amarketing perspective. This practically-oriented course is aimed at MA studentswith a limited financial background. The basicaim of the course is to empower studentswith the key analytical tools by which tounderstand how management decisionsmade in the marketing dimension havefinancial implications that ultimately affect thevalue of the organization as a whole.

Financing the Entrepreneurial BusinessEMG404Financing is of course essential for startingany new venture. The wide variety ofoptions is often overwhelming to theentrepreneur, who can waste precious timeand money pursuing money s/he is veryunlikely to find.The aim is to provide anoverview, discussion, and practical advice onthe kinds of finance available and appropriatefor entrepreneurial businesses; and todevelop some familiarity with the modellingskills necessary to understand how muchmoney is needed and for what purposes.

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Financial Regulation and GovernanceGBF452Regulation provides the environment withinwhich firms operate, either on a formal orinformal basis. Recently regulation has beentransformed in response to financialinnovation, and also by the market forces ofglobalisation. This module is structured toexamine the development, implementationand application of laws and other regulatoryprocesses in relation to their influences andimpact on international business.Theprincipal successes and failures of corporategovernance are examined in detail.

Financial Markets: Structure and ProcessGBF450This module follows a logical sequence formthe study of market structures to a study ofthe behaviour of markets at a macro level,and then to an understanding of the effectsof markets on the complex of activities,issues and functions that markets influence atmicro-level. The student thereby gains aperspective on the importance of scale,drivers for change, and the theory andpractice of market dynamics. This provides asound basis for an appreciation of the realityof interrelationships, motives, and factors atplay when detailed financial operations andstrategies are evaluated and analysed.

Fundamentals of International BusinessINB450This course is an examination of thoseaspects of economics, finance, investmentand trade that have an internationaldimension. Aims of the module includedefining the framework within whichinternational business has developed;providing analytical tools for apprehendingthe various motivations behindinternational business development;emphasising the various ways in whichcompanies seek to gain competitiveadvantage at the international level; andhighlighting the constraints on globalcorporate development.

International Business EconomicsINB452International Business operates in anatmosphere of debate regarding the keydeterminants of value, the balance of power,and the role of various institutions inoverseeing the economy of the world as awhole. Being able to understand thesepolitical economic issues and debates istherefore crucial to functioning successfullyand responsibly in business at aninternational level. The aim of this module isto explore systematically the interface ofpolitical and economic influences on theglobal business environment.

International MarketingINB451Today we live in a global marketplace. Inorder for a company to survive in thisworld-wide business climate, it is becomingincreasingly necessary for it to compete onan international or even global level.Accordingly, it is essential for businessstudents to understand the intricacies andcomplexities of marketing products andservices around the world both on anoperational and strategic level. Thus, theInternational Marketing course will serve toprovide students with a framework ofconcepts and real-life business practices inwhich they can adhere to once they enterthe business world.

Management of Financial InstitutionsGBF451An understanding of the ways in whichfinancial intermediaries such as banks,brokers and traders manage theiroperations and interact with principals is keyto an appreciation of the overall functioningof the financial system.This moduleexamines questions such as the structureand composition of financial intermediaries;organisation and strategy in banking andventure capital; financial services; fundmanagement, IPO’s and underwriting, tradingand project finance. Students analyse awide range of econometric work in thisarea, and the pivotal role of the investmentbank is studied in detail.

Managing the Growing FirmEMG451This module aims critically to analyse theproblems and opportunities associated withsmall business growth - particularly theiterative nature of the decision-makingprocesses that small business managers facein moving through complex, hyper-competitive environments. Students willengage in critically evaluating the managerialcomplexities faced by micro and smallenterprises that are pursuing growthobjectives and strategies.This module willestablish an analytical research-basedapproach to learning that is initiated,managed and owned by the students, andthat has an international context reflectingtheir particular circumstances and interests.

Marketing ManagementMKT450This module aims to give students anappreciation of the importance of marketingas a management discipline in securing thelong-term success of private, public and ‘notfor profit sector bodies. It seeks to cultivatea broad understanding of the managerialfunctions of the marketing department, inboth a domestic and international context.The module will have a practical focus onthe planning and decision making processesthat marketing managers will have engage in

as part of their regular, daily businessactivities.Organisational BehaviourHRM451Organisations are essential to the way oursocieties operate in the world.They shapethe conditions under which we live; theyhave an impact on every individual andcommunity. Understanding the behaviour oforganisations and the people therein goesto the very heart of the process ofmanagement. In particular, leadershiprequiring managers to work in groups,especially in an international setting, must bepeople-centred and committed toinnovation and change.This modulecombines the study of behaviour atindividual, group and organisational levels.

Strategy in ActionBUS402A multi-disciplinary approach will emphasisethe need for students to demonstrate theirknowledge and understanding of functionalareas and how these contribute to overallorganisational success. As most of the coreconcepts and theories are applicable in anycontext, this core module underpins eachspecialist pathway. This module also focuseson the role of strategic financialmanagement and how this contributes toorganisational success. Students from allpathways will combine for lecturesorganised around in-depth case studies,culminating in a strategic leadershipweekend off-campus.

Strategic and International HumanResource ManagementHRM450This module reinforces the idea that humanresource management determines anorganisation’s success or failure, and analysesthe various ideas about how to manageresources most effectively. The premise ofStrategic HRM is that organisations can bemore effective not only by responding tothe external environment, but also if HRpolicies and practices reflect thecompetencies of the organisation.Themodule enables students to critically analyseand evaluate various models and theoriesand the various applications by whichcompanies can achieve competitiveadvantage.


The following electives will be available to studentson the MA programmes, subject to demand.

Employee DevelopmentHRM454The aim of this module is to enable thefuture practitioner of HRM to source andidentify professional training anddevelopment needs in the workplace

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through the systematic study of all employeepositions in the organisation. Identification oftraining and development needs throughneed assessment activities using both onlineand multi-media assessments will establishthe clear basis for training and developmentobjectives, supported by the development ofin-house training resources and evaluationtraining methodologies.

Employee RewardsHRM455Employee Reward covers how people arerewarded in accordance with their value tothe organisation.The links between rewardmanagement and other HRM practices arecrucial and approaches to reward that arenot integrated with both the businessobjectives and associated human resourceobjectives are liable to fail. This moduleenables the student to critically examine theeffectiveness of reward strategies in theoryand in practice. In short, the course aims toevaluate and critically analyse the theoriesand best practice techniques of managingemployee reward structures.

Family BusinessEMG453Family businesses account for a significantproportion of businesses throughout theworld. Furthermore, it is the case that asignificant proportion of family businessesdo not survive the death or retirement ofthe founder. Family businesses are oftencomplex structures that involve striking adifficult balance between the needs of thefamily and the business.These two goals aresometimes mutually exclusive. A majorfeature of the module is to consider ways inwhich these two needs can beaccommodated and effective successionplanning developed.

International and Comparative HRMHRM453Globalisation of business is forcingmanagers to grapple with complex issuesas they seek to gain or sustaincompetitive advantage. Faced withunprecedented levels of foreigncompetition and changes in legislation,firms are finding that nur turing thehuman resources required to implementan international or global strategy is ofcritical importance. In this module,students gather the basic principles ofinternational human resourcemanagement, and understand thatspecific theories may not be applicablefor a cer tain country, necessitatingcomparative study.

Internet and Direct MarketingMKT454Direct marketing and Internet marketing arethe growth areas of marketing. As businessbecomes increasingly competitive thestrongest method for a company to achieve

long term competitive advantage andprofitability is through customer loyalty.Relationship marketing has emerged at theforefront of the academic marketingdiscipline with the practical applicationemerging in the direct marketing industry.This module addresses the key theoriesand practices currently utilised in theevolving world of internet and directmarketing.

Private Equity andVenture CapitalGBF453This module aims to enable students todevelop their knowledge, intellectualexpertise and professional skills in their abilityto apply economic and financial theory to a)the functioning and development of theEuropean venture capital market and b) howventure capitalists operate to provide venturecapital for entrepreneurial projects andcompanies. Students will be expected toexamine critically the institutional andinvestment market stratagems based onlatest research and empirical data of theventure capital providers, thus to able tointeract effectively with venture capitalprofessionals, specialists, and innovators innew ventures.

Social EnterpriseEMG454Social Enterprise is one of the newest areasof activity in management research andteaching, balancing questions of ethics andcareer choice with other managerial concepts.“Social Enterprise” can be defined as thepractice of identifying opportunity, designingbusiness models, and starting ventures thatemphasize social improvement of some sortin equal measure to profitability and growth.More basically, it is about people starting andmanaging organisations where the mainmotivation isn’t money, and finding new andbetter ways to create social value.

The Politics of International TradeINB454This course gives students an opportunity toassess a whole range of attitudes towardsinternational trade and its mainrepresentative institutions.The module aimsto define the paradigmatic framework withinwhich international trade has developed, byhighlighting systemic constraints and enablers;to raise students’ awareness of internationalactors’ sometimes divergent self-interests; tooutline compromise initiatives at the macroand micro levels; and to emphasize linksbetween current research innovations andextra-academic occurrences.

Experiential Leadership in ActionHRM452This module is structured around mindsets,and centres on catalyzing action, contingenton context, and change signature.Catalyzing action is about change, challenge,experience and discovery; contingent on

context is about changing environments andcultures and change signature identifies whowe are. These ideas about HumanResources are explored through currentstudies in management and leadership thatfocus in particular on the development ofself-awareness and fulfilment, experientialcomponents, and personal developmentmechanisms. In this module, themechanisms we shall use include thedramatic arts; students produce andperform a play as part of a structuredexercise in understanding mindsets, action,context and change.

Emerging Themes in ChinaINB454China is a must for internationalcompanies, but very few know how to getthere. Having joined the World TradeOrganization (WTO) in 2002, China isnow officially fully open for business andmay soon be the biggest economy in theworld. No-one studying the field ofInternational Business can afford to ignorea market that comprises one-fifth of theworld’s population.The moduleapproaches this from a contrastiveperspective and focuses on developingstudents’ understanding of Chinese way ofthinking with its underlying culturaltradition and their analytical as well aspractical skills in working with Chinese, byincorporating a cultural component so thatstudents can understanding the intricaciesof business language and culture, and byanalyzing through case studies Westerncompanies that have succeeded or failedin China so that we can learn theexperience and lessons from them.

The New EuropeINB455The expansion and development of theEuropean Union has ushered in a newapproach to the study of European countries,European institutions and the internationalrelations of Europe within 21st centuryglobalisation.The significance of changes tothe dynamics of the world polity since 11thSeptember 2001, including the terroristattacks in London and Madrid, has alsoimpacted hugely on the configurations ofEuropean states in their relations with eachother and with the awider world. It is essentialthat a key area of academic and professionalinvestigation should be the developmentstaking place within, and to, the continent ofEurope.The principal issues of security,political economy, democracy, Europe-wideinstitutions, climate change, demographicdevelopments, environmental policies, energysupply and conservation, and so on will beexamined throughout the module. In additionto the macro changes in the new Europe,there will be a focus on the nature of thesingle market within the expanding continentas goods, people, services and capital movefreely between participating states.

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Small Firms in International MarketingMKT453According to Daniels, Radebaugh andSullivan (2006), ‘90% of US companies thatexport are small businesses and the bulk ofthose have less than 20 employees’.Theyalso state that these businesses account forone fifth of the value of exports from theUnited States. The module aims to enablestudents to understand the place of smallfirms in the global economy. It seeks to allowstudents to analyze and evaluate theinternationalization process of the SME andthe contrasting management and decisionmaking activities of the SME and the largerbusiness. By the end of the course studentsshould be able to demonstrate knowledgeof the particular problems facing small firmsin the international marketing context andapply marketing strategies and tacticssuitable for their survival and growth.A keyoutcome of the course will be that studentswill be able to produce credible analyticalresearch reports about small firms and theirinternational marketing opportunities anddevelop appropriate international marketingplans that consider the size and resources ofthe smaller business.

Internet and Direct MarketingMKT454Direct marketing and Internet marketing arethe growth areas of marketing.The termDirect Marketing has come to mean anymarketing activity that is directly targeted tospecific consumers with the intention ofbuilding a long lasting relationship betweenbuyer and seller. Increasingly the strategic toolused to form and build this relationship is thedatabase and the marketing channel that isbeing used as an integral method of marketingfor all companies across a broad spectrum ofindustry sectors is electronic commerce. Asbusiness becomes increasingly competitive thestrongest method for a company to achievelong term competitive advantage andprofitability is through customer loyalty.Relationship marketing has emerged at theforefront of the academic marketing disciplinewith the practical application emerging in thedirect marketing industry.

International Services MarketingMKT455The service sector accounts for four out often jobs in the UK and this is a patternreplicated in many advanced economiesaround the world. Service marketing is widein terms of specific areas of growth fromfinancial services, leisure tourism andhospitality, to not for profit and charityorganizations, most of which have a stronginternational dimension. Marketing services isvery different from marketing physicalproducts; the difference arises in the design ofthe extended marketing mix and itsimplementation. Services are not limited toservice industries, but they do represent a

huge growing percentage of the worldeconomy Zeitmal, Bitner and Gremler (2006),which adds to the growing phenomena of theinternationalisation of services.

This course will seek to give students theknowledge to demonstrate the keydifferences between the internationalmarketing of goods and the internationalmarketing of services. It will also enablethem to identify, evaluate and apply themarketing mix elements to theinternational services sector. By the end ofthis module the students should be ableto debate the key issues and challenges ofmarketing services across internationalborders and critique relevant academictheory on services marketing in aninternational context.

Small Business Mentoring ModuleMEN401Mentoring is a recognised and growing fieldin the business community.The objective ofthis module for the student is todemonstrate and apply mentoringprinciples in the field of business.Thismodule will provide hands-on experienceto support real-life Mentoring in SMEs (ifpossible). Students will be provided a rangeof mentoring tools with the aim ofdeveloping their own portfolio of skills andawareness and thus enhancing their existingmanagerial experience through thementoring experience. Students will alsoprovide their mentees with additionalmanagerial and analytical skills, abilities andbusiness awareness through the mentoringrelationship to improve the businessperformance and operational practices.Students will be assessed as to how theyconducted the mentoring process viaobservation sessions, and by writing variousreports, one of which is a SituationalAnalysis that would be given to the menteeat the end of the programme.


The following electives will be availableto students on the MSc programme,subject to demand.

Fund Management and Private EquityGBF 453This module looks at the fund managementbusiness – mutual funds, hedge funds,private equity and venture capital. Portfoliomanagement, asset allocation, investmentselection and investment performance arecovered for each of the different areas.Theterms “Venture Capital” and “PrivateEquity” describe equity investments inunquoted companies: younger, early stageand developing businesses, as well asfinancing leveraged management buy-outsand buy-ins and related investments.This

module exposes students to the concept ofprivate equity finance and the fund raisingand investment process of private equityfirms. Students will also encounter thecharacteristics of private equity, its returns,risks, and cash flow implications.

Financial Risk Management and ModellingGBF 455Financial risk management is a majorcomponent in the business of banking andfinance. A solid foundation on the principlesof pricing risk is needed if the use ofinnovative methods and products are to beunderstood.This module focuses on thequantitative aspects of risk management,primarily by analysing and applying theoryto practice in derivatives hedging, tradingand investing.

By the end of this course the student willbe able to apply the main models foundwithin derivatives markets including the fastgrowing credit derivatives market.Theeconomic consequences of these methodsare highlighted.The framework of financialmethods covered enables students to buildtheir own models and analytical solutions.

Trading in Global Financial MarketsGBF 458This module is positioned to providestudents with practical exposure to the artand science of trading. Emphasis will be ongiving the students a comprehensive look attraders, trading and the behaviour ofmarkets. Students will be asked to developa trading strategy, implement this tradingstrategy and finally to sell this tradingstrategy to the right client.Thus, in additionto developing trading knowledge and skills,this module will highlight the importance ofselling/marketing the right product to theright client based on financialgoals/needs/culture.The skills thusengendered are highly valued by potentialemployers in the financial sector.

All module descriptions for the MA in LuxuryBrand Management can be found online.www.ebslondon.ac.uk/malux

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We look forward to welcomingyou to European BusinessSchool London. Located inRegent’s Park, central London,we are easily accessible by publicand private transportation.

By Underground Take the London Underground (Tube) toBaker Street station.To help you plan your journey, check theJourney Planner on the Transport for London website:www.tfl.gov.uk

From Baker Street StationTake the Marylebone Road exit.Walk past Madame Tussauds and take the first road onyour left,York Gate. Follow the road into Regent’s Park andover the bridge; you will see the main entrance to theCollege on your left-hand side.This walk will takeapproximately 10 minutes.

By RoadWhen arriving in central London, take the A501(Marylebone Road) and turn intoYork Gate. CrossYork Bridgeand you will find Regent’s College on your left-hand side.

From London Heathrow Airport Heathrow Express trainservice to Paddington station. London Underground fromPaddington to Baker Street station.Total journey timeapproximately 35 minutes.

From London Gatwick Airport Gatwick Express trainservice to Victoria station. London Underground fromVictoria to Baker Street station.Total journey timeapproximately 60 minutes.

From London City Airport Docklands Light Railway(DLR) toCanning Town station. London Underground from CanningTown to Baker Street station.Total journey timeapproximately 45 minutes.

From St Pancras International, home to the Eurostar LondonUnderground from King’s Cross St Pancras to Baker Streetstation.Total journey time approximately 10 minutes.

Regent’s Business School LondonRegent’s College LondonInner Circle, Regent’s ParkLondon, NW1 4NS, UK

Tel +44 (0)20 7487 7505Fax +44 (0)20 7487 7425Email [email protected] www.regents.ac.uk/ebsl

This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of the programmefor which they are applying. As a result, some changes are inevitable, such as courses being amended or certain fees that students are required to payincreasing. EBS London reserves the right to make such alterations or amendments as necessary. Any offer of a place is made on the basis of currentterms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about any of the terms orconditions you must ask the Admissions Office before you confirm your acceptance. By accepting a place at EBS London you are agreeing to abide bythe rules and regulations of EBS London and Regent’s College London.

© Regent’s College London 2011

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