ProQuest's Library Futures Forum 2014 - Create Your Future the Peter Drucker Way, Bruce Rosenstein

Create Your Future the Peter Drucker Way

Bruce Rosensteinwww.brucerosenstein.com

ProQuest Library Futures Forum May 19, 2014

Peter Drucker 101

Peter Drucker (1909-2005)

Consultant to major corporations (General Electric, Procter & Gamble, etc.) and nonprofits (Girl Scouts of the USA, American Red Cross and others)

Author of more than 40 books selling millions of copies worldwide

Longtime professor (The Drucker School, Claremont, Cal. & elsewhere)

Creating the Future For You & Your Organization

Drucker’s First Rule of Priority Setting:Focus on the Future, Not the Past

Drucker’s 10 Elements of the Future

MindsetUncertaintyCreationInevitabilityPresent momentChangeReflectionRemove/ImproveInnovation/entrepreneurshipRisk

“In human affairs – political, social, economic and business– it is pointless to try to predict the future, let alone attempt to look ahead 75 years…But it is possible – and fruitful -- to identify major events that have already happened, irrevocably, and that therefore will have predictable effects in the next decade or two. It is possible, in other words, to identify and prepare for the future that has already happened.”-Peter F. Drucker, Peter Drucker on the Profession of Management, 1998

Drucker further believed that we must “develop a methodology for perceiving and analyzing these changes.”

This can be a central challenge and goal for information professionals in this era of disruption and upheaval.

How to Determine “the Future That Has Already Happened” Part 1

Human intelligence:

Meeting in future-oriented groups (including book groups)

Brown-bag workplace events with speakers

Journal clubs

How to Determine the Future That Has Already Happened Part 2

Information Searches:

Free and fee databases

Web searching

Monitoring of newspapers, magazines and journals

Demographics

Government reports/statistics

Applying Competitive Intelligence techniques

Future-Oriented Prizes, Honors and Awards Part 1

The Drucker Institute (Peter F. Drucker Award for Nonprofit Innovation)

The Economist (Innovation Awards)

Encore.org (Purpose Prize)

Ernst & Young (Entrepreneur of the Year Award)

The Frances Hesselbein Leadership Institute (Leader of the Future Award)

Future-Oriented Prizes, Honors and Awards Part 2

John Templeton Foundation (The Templeton Prize)

MacArthur Foundation (MacArthur Fellows Program, AKA “Genius Grants”)

Nobel Foundation (Nobel prizes)

TED (Technology Entertainment, Design) (TED Prize)

X PRIZE Foundation, “Revolution through Competition” (X PRIZEs)

Organizations and Think Tanks, Part 1

Accenture (Public Service for the Future)

Burson-Marsteller (Future Perspective)

DARPA

Deloitte (Center for the Edge)

Foresight (future-oriented organization from the British government)

Organizations and Think Tanks, Part 2

The Future of Work (an initiative from Lynda Gratton, a professor at the London Business School)

Institute for the Future (IFTF)

Pew Research Center

RAND

World Future Society (WFS) Slogan: “Tomorrow is Built Today”

Shaping the Future of Your Organization

“…the seemingly most successful business of today is a sham and a failure if it does not create its own and different tomorrow. It must innovate and re-create its products or services but equally the enterprise itself.” - Peter F. Drucker, The Executive in Action, 1996

Competitive Intelligence for the Future

Arik Johnson, Aurora WDC, from Bruce Rosenstein, Create Your Future the Peter Drucker Way:

“Strategic, market, and competitive intelligence overcomes traditionally internally -focused leadership by placing strategy as the product, rather than the process, for defining and achieving success. The bygone era when strategy and marketing were separate disciplines has enabled an intense focus on generating new demand and quantifying customer value by solving customer problems, often before customers even knew they had them.”

Craig Fleisher, Aurora WDC, from Bruce Rosenstein, Create Your Future the Peter Drucker Way:

"Competitive intelligence is, by design and tasking, a process that helps executives in organizations to envision a more desirable future. Unlike many better known organizational functions that rely on reorganizing and tabulating prior performance data, CI activities and practices are designed to help decision makers look ahead, and many also help managers to “‘peer around corners.”’

Chris Hote, Digimind USA, from Bruce Rosenstein, Create Your Future the Peter Drucker Way:

[of the growing role of CI in organizations]”… fueled by the substantial and constantly increasing amount of information available on the Internet. Beyond newspapers, press releases, corporate announcements, and corporate websites, the Internet now contains numerous databases (patents, clinical trials), public information (regulatory bodies), and user-generated content (blogs, Twitter, Facebook, and so on) that can be exploited to better anticipate market trends, competitor tactics, and consumer demands.”

Appreciative Inquiry for the Future

This process focuses on what the organization does well, not what its deficiencies are

Taps into your organization’s deepest desires to do good, meaningful work.Often associated with Professor David Cooperrider of Case Western Reserve University (and a visiting professor at the Drucker School)

AI uncovers the potential within an organization and leverages the valuable practices already in places; making it somewhat similar to knowledge management

For your professional development: learn to become your own successor

Diversify your efforts/outputsDevelop a powerful personal brandGlobal outlook/global worldviewRemain relevantCreate a consistent, impressive body of workCreate work that benefits others

Inner Strength Tools for a Future-Focused Mindset

Mindfulness

The Relaxation Response

Self-Efficacy

Harvard University Professor Howard Gardner’s Five Minds for the Future

1.The disciplined mind2.The synthesizing

mind3.The creating mind4.The respectful mind5.The ethical mind

Super Successors: People who continue to create their futures; with a track record of succeeding themselves

Doug Conant

Edward Tufte

Richard Branson

Frances Hesselbein

Harvard theorist Robert Kegan: the mental complexity model for thinking about the future

The socialized mindThe self-authoring mindThe self-transforming mind

Holistic Look Beyond Your Current Workplace

Activities involving family, volunteering, taking classes, playing/teaching a musical instrument, book groups, playing sports, exercise/mind-body activities, civic groups, spiritual/religious activities, mentoring, book clubs (to name a few…)

To learn more about my new McGraw-Hill book, Create Your Future the Peter Drucker Way:

http://brucerosenstein.com/create-your-future/

Thank You for Participating!

To learn more, please visitwww.brucerosenstein.com

To learn more about Peter Drucker:

The Drucker Institutewww.druckerinstitute.com

The Peter F. Drucker and Masatoshi Ito Graduate School of Management, at Claremont Graduate Universityhttp://www.cgu.edu/pages/130.asp

contact me: [email protected]