Proposal to market alicsur platinum collagen in south korea

• 1. Adit Jaiswal - 1357166 Anushka Malao - 1363611 Daniel Yun - 1361555 Karan Sethi - 1362779 JeeHee Byun - 1264401

2. Contents Pre-sales analysis Country Platinum collagen Effects of collagen Market analysis SWOT Sales strategy Sales channel Marketing plan Sales Forecast Questions ReferencesKaran 3. Pre- Sales Analysis people here are very , very conscious of how they look Mike Breen, author of The Koreans.Karan 4. Biggest market - cosmetic products and medical tourists. Cosmetic and health market booming. Forms of Collagen already in the market. High investments by aesthetically conscious consumers.JeeHee 5. Mens cosmetic product consumption highest. International expensive products preferred. Opportunity to enter all the markets from South East Asia market. Few vegetarians.JeeHee 6. Why Platinum CollagenUSPAdvantage over regular product JeeHeeOnly collagen capsules that absorb in the intestine and not in the stomachPremium is the buzzword.Customers are willing to pay GBP 150 for a cream. 7. Effects of CollagenJeehee 8. Approx. foreign tourists - 11.1 million. Skin care market worth GBP 5.03 BM. 2010-11-12, more than 80% consumers have increased their spending on anti-ageing products and services. Anti-ageing market expanded GBP 3.7BM (07) over GBP 6.19BM (12) due to factors like booming sales, increasing internet retail and a growth in the mens cosmetics sector. Market forecast predicts a rise of 2.4% in womens income till 2015, a direct relation to market potential and size for skin care products. Daniel 9. All you need to do is explain to your childrenDaniel 10. One in five women in Seoul have gone under the knife.Daniel 11. Collagen Market Share 4% 13%18%Injection Powder Liquid Capsule Cream 21%44%Daniel 12. Pricing of Collagen products 1200 1000 800 600 400 2000 InjectionPowderLiquidCapsuleCreamDaniel 13. SulwasooSK II, creamscreams Injection collagenCOMPETITORS Daniel 14. How we are better FunctionPriceAfter Sales Service Anushka 15. STRENGTHS:WEAKNESS: Organic ingredients Hassle free usage Cheaper than existing products Holistic results Cosmeceutical New product Difficult market penetrationOPPORTUNITIES: THREATS: Existing premium products Missionary selling Other international premium brands Cosmo-ceutical conscious market Positive predictions in increase of Cosmeutical sales Target group 30+ Anushka 16. Sales strategy Target : 50,000 (introduction year) Location : Gangnam, South Korea Set up Alicsur South Korea Inc. (local sales office) South Korean web-site.Anushka 17. SALES CHANNEL END Cosmetic ClinicsC OAlicsur UK ManufacturerAlicsur South Korea local officeHigh end mallsS Health spa and gymsOnline AditN U M ER 18. AditMarketingMonthsMagazines (Luxury, Verve, Esquire) Online (Naver.com) Story Telling Video Dinner Sponsorship Of Association118002180034561800789101112180015000 15000 15000 1500015000 15000 15000 15000 150005000 10000Talk Show (Get It Beauty)1800Posters ( Airports & Subway)6000Sales Representatives at stores (10 People)2000Sampling250010000 1800 60006000250025006000 6000 600018001800 600060006000 19. MonthJanUnit Sales Price Cost PriceFeb 30 87.5Mar 230 87.5Apr 350 87.5May 700 87.51500 87. 550Jul2500 87. 550Aug 5000 87.5 50Sep10000 87. 550Oct10500 87. 550Nov11000 87. 5505011438763Marketing Spend416002280022800 228006000600013600150001500010% of the Gross114.3876.31333.5 1333555009500190003800040000Gross Profit50Jun50Dec 11600 87.512000 87. 550505013335 26670 55000 95000 190000 380000 400000 450000520000610000228002100021000450005200061000Marketing budget 58514.3 36590.6 15124.1 5659.1 5159.1 8659.1 14059.1 37059.1 62059.1 84259.1 115259.1 155259.1Adit 20. Next venture CHINAKaran 21. Adit 22. References http://www.cosmeticsdesign-asia.com/Market-Trends/South-Koreans-increaseanti-ageing-spendinghttp://source.gd218.org.cn/2012ggxxfwz/scbg/22Cosmetics%20Skincare%20and% 20Toiletries%20Market%20in%20South%20Korea%202012.pdfhttp://www.iherb.com/Doctor-s-Best-Best-Collagen-Types-1-3-7-1-oz-200-g/19109http://www.google.co.uk/imgres?start=147&sa=X&biw=1276&bih=684&tbm=isch &tbnid=cSniCEj2UrOIZM:&imgrefurl=http://emmycubic.blogspot.com/2013/03/la mor-2-hyaluronic-acidcollagen.html&docid=t0VCOg3VA__6VM&imgurl=http://4.bp.blogspot.com/-3JyOyZz_Fc/UUgckobqpwI/AAAAAAAARaQ/FEBWuwCOB48/s320/564975_4704408807 951_446481761_n%252Bcopy.jpg&w=320&h=320&ei=Xu5eUrS1Bc2d0wXv9ICICQ &zoom=1&ved=1t:3588,r:49,s:100,i:151&iact=rc&page=7&tbnh=177&tbnw=159& ndsp=25&tx=97&ty=55 23. References http://www.google.co.uk/imgres?start=147&sa=X&biw=1276&bih=684&tbm=isch&tbnid=cSniCEj2 UrOIZM:&imgrefurl=http://emmycubic.blogspot.com/2013/03/lamor-2-hyaluronic-acidcollagen.html&docid=t0VCOg3VA__6VM&imgurl=http://4.bp.blogspot.com/-3JyOyZz_Fc/UUgckobqpwI/AAAAAAAARaQ/FEBWuwCOB48/s320/564975_4704408807951_446481761 _n%252Bcopy.jpg&w=320&h=320&ei=Xu5eUrS1Bc2d0wXv9ICICQ&zoom=1&ved=1t:3588,r:49,s:10 0,i:151&iact=rc&page=7&tbnh=177&tbnw=159&ndsp=25&tx=105&ty=100http://www.novusbio.com/Collagen-XII-alpha1-Antibody_NBP1-88062.htmlhttp://jgcosmetic.fm.alibaba.com/product/10300153510456704/Sell_Anti_wrinkle_Neck_Patch.htmlhttp://www.seoultouchup.com/korean-plastic-surgery-statistics-medical-tourists/ http://www.tradingeconomics.com/south-korea/population Economist Euro meter