Proposal to embed creativity and innovation driving techniques into media studies’ curricula- goikolab, a media innovation laboratory based on the design thinking methodology-1

Proposal to embed creativity and innovation-­driving techniques into media

studies’ curricula: GOIKOLAB, a media innovation laboratory based on the Design Thinking methodology

Creativity in a changing media landscape

Digital revolution, change of the communication paradigm and need for a constant recycling process (Zuberogoitia, Arana & Bidegain, 2013;;;; Shute & Becker, 2010)

Increasing importance of creativity and innovation (European Commision, 2011;; AACCU, 2007;; Vidal, 2004) within the creative industries (McRobbie, 2015;; Müller & Truby, 2009)

Different definitions and measurements of creativity (Jackson et al., 2012;; Robinson, 2010;; Keung, Cheng & Belinda, 2006;; Kearney, 2004;; Stenberg & Lubart, 1999)

Need for creativity in Communication Studies Universities questioning their teaching methods (Nobell &

Bengoa, 2013;; AACCU, 2007)

Need to embrace creativity and innovation in the curricula (Corazza & Agnoli, 2016;; Razzouk and Shute, 2012;; Gorzka, 2012;; Ferrari, Cachia & Punie, 2009)

Introducing creativity and innovation in Communication Studies (Gauntlett, 2015;; Nobell & Bengoa, 2013;; Valencia, Crespo & Gómez, 2013;; Sánchez Cid & Pueo, 2012)

WHAT

ISWhat is Design Thinking?Is a human-­centered methodology ormindset that combines what’s: desirable for users technologically feasible viable from a businessperspective

in order to create innovative solutions.

Applying Design Thinking at UniversityDifferent definitions and models of Design Thinking (Donar,

2011;; Rauth et al., 2010;; Melles, 2010) and it is becoming increasingly used in higher education (Withell & Haigh, 2013;; Donar, 2011;; Melles, 2010)

Design Thinking, a methodology for all disciplines and professions (Zuberogoitia, Arana & Bidegain, 2013;; Razzouk & Shute, 2012;; Steinbeck, 2011;; Lindberg, Noweski & Meinel, 2010;; Platter, 2010)

Design Thinking: fostering creativity and innovation skills

Design Thinking courses improve student expertise (Withell & Haigh, 2013) and make their creative confidence increase (Kelley & Kelley, 2013;; Rauth et al., 2010;; Carroll et al., 2010)

Design Thinking helps students to understand failure as part of the learning process, to create more effective designs (Gestwicki & McNely, 2012) and to move into innovative processes (Kangas, Seitamaa-­Hakkarainen & Hakkarainen, 2013)

Multidisciplinarity improves student understanding and fosters the ability to think in new ways (Lugmayr, Stockleben & Zou, 2013;; Carroll et al., 2010)

WHAT

ISGOIKOLAB

GOIKOLAB

Placed at HUHEZI, Mondragon University

a Media innovation laboratory

Based on Design Thinking Aimed to enhance students’ creativity and innovation skills

Degree Final Projects are developed

Each group consists of:

4th year students(Media Studies degree, LEINN, EKOMU...)

2-­3 1academic tutor

tutor from the organization

...1

Research questionHow does a design thinkingbased innovation media laboratoryaffect in the creativity and

innovation skills of

Media Studies’ undergraduatestudents while carrying out theirDegree Final Projects?

First two editions completed

Academic years

2013-­20142014-­2015

2nd term

Feb-­MarchPart-­time

April-­JuneFull-­time

Qualitative research techniques I

Production analysis approach (Moon, Thomas, 2013)

Students required to produce 3 different kinds of writing:

A 1.500word reflection about their expectations

A 2.000 word final reflection

Regular blog posts of 500 words

with participant students

Focus Group In depth interviews

with academic and

organization tutors

Qualitative research techniques II

Positiveexperience

for all the participants

Preliminary results

Validity of the

learning by doingapproach

Preliminary results

Multidisciplinaritycould not be implementedin most of the

cases

Perceived need for

furthertraining

Preliminary results

was not applied as it should have

been

Design Thinking

Preliminary results

WHETHER THEY FELT MORECREATIVE OR INNOVATIVE

STUDENTS FAILED TO SAY

Need for astronger definition of

creativity & innovation

Preliminary results

within the laboratory

Need for a tool of measurement of creativeconfidence and innovation for use in highereducation

Preliminary results

Further research

Design Thinking Creativity Test (DTCT)

Further research

Design Thinking Creativity Test

(DTCT)

Focus groups / in-­deth interviews

&Production Analysis

Reliable dataof media students’

development(if any) in their creative skills

Ongoing PhD (2015/16 -­ 2017/18)

Eskerrik askoMuchas gracias

Thank you very muchMerçi beaucoupMoltes gràcies

Beñat Flores Txema Egaña

[email protected]@mondragon.edu