Proposal Seoppc Artisticimpressions

8/8/2019 Proposal Seoppc Artisticimpressions

1/16

Project Name: - ARTISTIC IMPRESSIONS.

Type of document: - Proposal

Version: - 1.0

List of Revisions

Version Accomplished By On Date Details

1.0 Sumit May 08,2009 Proposal based on Website

Analysis

Page 1 of 16
http://www.centralstationery.com/http://www.centralstationery.com/


2/16

Overview

The objective of this project is to do the SEO and PPC campaign. The entire

tasks are defined in the following sections.

To achieve this objective, we at Elixir propose to follow the complete SEO

and PPC Process as mentioned in the proposal later.

Our philosophy has always been to provide the right set of tools to an

organization to help them achieve their business objectives and we firmly

believe web plays a key role towards that.

Page 2 of 16


3/16

Proposed Solution: -

1) Elixir would follow the following SEO process to optimize the Website: -

ON-SITE Optimization will include: -

1. Competitor Analysis during Building the website.

2. Meta Tags Optimization

3. Generate Robots Text File

4. Generate Sitemaps for Search Engine Verification Like XML Sitemap

for Google & MSN and urllist.txt file for Yahoo

5. Image optimization by using Alt Tag on the Images

6. Check for Broken links and remove all broken links

7. Improve Keywords Density

8. Anchor Text Optimization

As per our analysis it will take 20-25 working days for On site Optimization

of website

Page 3 of 16


4/16

OFF-SITE Optimization will include: -

1. Directory Submission to relevant Categories (One-Way Links to

website): -

Every month there will be 200+ submissions, i.e., there will be 2400+

submissions in a period of 12 months.

2. Article Posting to Article Directories: -

One article/month will be posted to 200+ directories, i.e. there will be 12 article

submissions to 2400+ directories in tenure of 12 months.

3. Social Bookmarking to Various Bookmarking Websites: -

50+ submissions to social bookmarking websites each month, i.e, there will be600+ submissions during 12 months.

4. Blog Posting: - We will do the blog posting on wordpress and bloggers.

5. Forum Posting: - Talking about Forum Posting, Usually we perform 15+forum posting in three months time frame, so there will be 70+ forum posting

within 12 months time.

6. Group Posting: Group posting will be done on basis of the theme of the

website being optimized.

7. Manage website Statistics: - Will be managed and taken care of on daily

basis.

Page 4 of 16


5/16

The Off site work will be on continuous basis and will continue for the time

you will be in business with us (Hope that is ever lasting)

Suggested keywords: -

--------------------------

The below mentioned are some of suggested keywords which will help

generate more relevant traffic to youre website: -

Online art galleries

Customized Online Prints

Customized Prints

Framed Canvas Prints

Digital Poster Printing

Self Adhesive Vinyls

Online Banner Creation

Online Banner Designing

Online Canvas Printing

Online Canvas Designing

Online Poster Printing

Online Poster Designing

framed art printing

poster printing

canvas prints

artistic impressions

When a user will enter any one of the above mentioned keywords, 60-70%

your website will rank among TOP 10 of Google.

Page 5 of 16


6/16

2) PPC Campaign: -

Objective of PPC Campaign:

Under this step we set the objectives of the campaign in close consultation with theClient and get an in-depth understanding of your business model and business

requirements.

Once the Objectives setting and Business Model study have been done, combination

of the following PPC services is utilized.

PPC Service 1- PPC Keyword Research:

Based on your answers, objectives and our CPP report, we'll be short-listing a list ofaround 100 keywords. The initial research churns out hundreds of keywords and we

systematically drill down to the most efficient keywords after deleting the ones,

which are not relevant or cost effective for your PPC Campaign.

PPC Service 2 - Visitor Conversion Analysis

Based on the Objectives of the Campaign, finalized keywords and the CPP we

would be studying the suitability of your sites current WebPages to be the landing

pages for the campaign or/and suggest creation of customized landing pages. InPPC, landing pages are important as they are the entry points to your website and

determine the conversion of a Visitor.

PPC Service 3 - Ad Copy Creation

After studying the landing pages of your website we would create specific ads for thefinalized keywords to ensure maximum visibility and Click through Rate (CTR). We

would create a customized attractive ad copy, which increases the probability of aclick from the search engine traffic.

We will create and manage 5 Ad copies at the maximum.

PPC Service 4 - Campaign Setup

We would be setting your sites campaign at Google Ad words .

PPC Service 5 - Campaign Management

Campaign management would involve a host of different steps and analyticaltechniques like -CTR Management, Bid Management, A/B split testing, Campaign ROI

analysis, Campaign Ads and keyword tweaking and Weekly Campaign Reporting.

Page 6 of 16


7/16

Financial Summary: -

The Financial summary defined above would include both SEO and PPC of the

website.

Contract period 12 months

S. No. Task Cost

1. SEO $450 per month

2. PPC for first 3 months $300 or 15% of your PPC

Spend (whichever ishigher)

3. PPC for the next 9 months $200 or 10% of your

marketing spend(whichever is higher)

There will be 12 Milestones in all.

-----------------------------------------------------------------------------------------

-

The following points are to be taken care of: -

1) The costing of PPC campaign will be incurred by client (Account Costing).

2) The client has to define the geographical location, where he wants to run the PPC

campaign.

Delivery: -

The complete process of SEO and PPC for the proposed keywords will take 6 Months

to get good position. However, we suggest a contract for 12 months as the rankings

will dip if the promotion is stopped.

Please note there may be a difference in the timeline due to the factors not

controllable by us. For example, if we receive dont receive prompt feedbacks (within

24 hours), we may need to reschedule the allocated resource on to some other

project and would reassign based on the availability at the point when we receive

Page 7 of 16


8/16

feedback. However, all sincere efforts shall be made to make the resource available

immediately on the receipt of required feedbacks.

Allotted time for client feedback for each review cycle is 24 hours. In case of any

delays in approvals from the client side might have an impact on the delivery

schedule.

In case of changes in the project scope and specifications, the time as well as cost

might get affected. The same shall be mutually discussed and agreed upon. We will

keep showing you the progress as we proceed ahead.

Time Chart

S.No Guidelines Payment Schedule

1 Advance 100% (On monthly Basis)

Elixir SEO Process

1. Understanding the Business

First we will need to have complete knowledge of industry, as it is vital before start

working. Study Market and define targeted market.

2. Keyword Analysis

Keywords are important and they are analyzed depending on the field of the site.

Proper search and the analysis of keywords related to your website yields the highest

Return on Investment (ROI). Keyword analysis is an important process in search

Page 8 of 16


9/16

engine optimization. Many keywords, which are most valuable for the site, are

analyzed.

3. Top Keywords Suggestion

We will analyze your website and few top keywords to the site will be identified and

suggested.

4. Page Meta Title Optimization

The page title is the heading that appears in the blue bar across the top of the

browser and does not appear within the web page. Page Title is very important since

it serves to be the main keyword both for the visitors and the Search Engine. We

optimize the page title by including short and relevant key phrases. The page title is

optimized in such a way that it attracts the visitors and the search engines.

Therefore a well-written page title will stand out differently from your competitors

title on the results page.

5. Body Text Optimization

The content inside the site is very important, because they revel the core subject of

the site. Body text will be optimized such that the home page of your site will be the

main landing page for your visitors. Each one of the pages are optimized with respect

all the SEO aspects. We build good quality content. Without spamming or keyword

stuffing we build content, which includes keywords or phrases, heading levels, font

family, size, style and etc.

6. Basic Home Page Optimization

Any one of the web pages of your site is considered and optimized according to the

search engine standards. The page is well studied and keywords and phrases are

analyzed and chosen. The page is optimized with those key phrases. Keywords are

positioned in strategically within your page.

7. Robot.txt Addition

Robot.txt is a file written and stored in the root directory of a website that restricts

the search engine spiders from indexing certain pages of your website. This file does

Page 9 of 16


10/16

not allow certain spiders from viewing your private files. You can also prevent certain

spider to look at any of the web pages through this file.

8. Sitemap Generation

Sitemaps are an easy way for webmasters to inform search engines about pages on

their sites that are available for crawling. In its simplest form, a Sitemap is an XML

file that lists URLs for a site along with additional metadata about each URL (when it

was last updated, how often it usually changes, and how important it is, relative to

other URLs in the site) so that search engines can more intelligently crawl the site.

9. W3C HTML Validation

According to HTML standards, each HTML document requires a document type

declaration. If standard HTML does not fully meet your requirements and still if you

wish to gain the benefits of HTML validation, we do manual HTML validation. All the

HTML tags are validated manually with the purpose your site in the mind.

10. Basic Search Engine Submission

Search engine submission refers to the act of submitting your web site to major

search engines and directories and getting listed in those. Getting listed does not

mean that you will rank well in the listing. It simply means that the search engine

knows that your pages exist. Having top search engine listings is important for any

company. A good search engine ranking results in many visitors and sales! If you

don't promote your site in the best way, nobody will see your site. So submitting

your site to major Search Engines is very important to promote your site.

11. Online Competitor Analysis and Monitoring

Doing an online competitor analysis get you know:

* Who are your online competitors?* How effective are they with their websites?

* How to use this information to design your new site or improve your existing

site?

Page 10 of 16


11/16

From this analysis, you can learn the strengths and weaknesses of your competitors,

as well as any gap in the market that they you can use to your advantage. It will

also help you understand and groom yourself to the needs to compete effectively.

Our competitor analysis will report the key aspects of your competitors online

strategy and tell you how well they perform and achieve their goals.

We can produce regular analyzed reports giving you the detailed activities of your

competitors. We can support your business objectives and IP strategy by employing

the appropriate monitoring services. Competitor monitoring helps you to improve

you business by improving your marketing strategies, promoting your products and

improve your ROI.

12. Image Optimization

Images are important to a site as they visually attract the readers. Images in your

page are well read and will be optimized with respect to the search engines. The title

for the image is framed such that they also serve to be the keyword. Providing

proper Alt Tags to the images enhances the SEO technique of the page. The image

is optimized effectively for:

* Search engine optimization

* Storage

Effects

13. Media File Optimization

Like the text files all the multimedia files are also important in the website. They also

help all lot for the Search Engines while searching for keywords. Search engines

cannot read the media files, therefore it is important for us to write a proper

description for the file. It is very important that all the media files are to be checked

properly. All the Alt tags for the media files are optimized with proper keywords.Proper description will be provided for all the media files to enhance the search by

the search engines.

14. Manual Directory Submission

Manual submission is much more important. The directory submission is based on

Page 11 of 16


12/16

keyword grouping and site sections. The title and description will be made.

15. Social media optimization

Social media optimization (SMO) is a set of methods for generating publicity through

social media, online communities and community websites.

16. Article Distribution

Article distribution is one of the greatest ways of getting ranking is submitting

articles to article directories.

17. Link Building

Proper link building strategy increases link popularity to your site. Your site will be

linked with relevant sites, which have higher ranking. This, in turn help in the

increase in your sites traffic. Sharing of links between sites helps in the increase of

sites PR value.

18. Statistics Report

Web site statistics provides you information that let you know the data about the

traffic coming to your website. A clear statistics from visible counters to the invisible

logs is given. These numbers are vital in shaping advertising campaigns and site

design for a website.

Web site statistics include the following pieces of information:

Hits: Hits are the number of times files and pages were retrieved from the server.

Files: This represents how many non-html files were requested from the server.

Page Views: Page views are how often a page on your server was viewed.

Visits: This number represents how many unique IPs (a good measure for individual

people) visited the site.

URLs: The URL tracking gives you an idea what specific files are the most popular on

your site.

Page 12 of 16


13/16

Referrer: The referrer is the website that linked to a page on your site.

Search Strings: This track the search text a visitor entered into a search engine to

get into on your site.

User Agent: The user agent is the browser that the visitor uses to visit your site.

19. Dynamic Content Optimization

Web pages some times change its content depending on database information or

user settings. A scripting language such as PHP or ASP is usually used to bring about

such a result.

Search engines are now advanced enough to index such pages. Optimizing your

dynamic content increase link popularity and allow user interactivity on your website.

This implies increased traffic, which means increased sales. Your web site can deliver

market-targeted content and product based information to your customers, which

increases your product sales.

20. Follow up of Listing

A clear report of number of visitors who visited your site over a period is prepared.

The number of the visitor will be noted and it will be followed up. The number of

visit, time spent on the site, reference sites from which he had entered, etc will be

noted and will be listed. This follow up listing helps you to improve of the site in all

aspects.

21. Benchmark Reporting

A final, overall report about all the above-mentioned services will be provided. This

helps you to have an overall look at the services provided to you.

-----------------------------------------------------------------------------------------

Business Terms

Location of Development

Page 13 of 16


14/16

Elixir Web Solutions

T-29, 2nd & 3rd Floor, Okhla Phase II,

New Delhi, India

Letter of Acceptance

A formal job order along with advanced payment as per terms and conditions agreed

upon are required for us to get started. The job order could be a formal mail

referring to the proposal sent by us and your acceptance of the scope of work, price,

payment & business terms for the SEO Process.

Lead Time for Deploying Resources

We will commence the assignment within 3 days of receiving the signed acceptance

from CLIENT, subject to release of payment subsequently.

Language of Communication

The official language for communication on this assignment will be English. All

deliverables will be in the English language.

Mobility

For project-related demonstration activities to be carried outside India, all related

expenses like travel, boarding / lodging, transportation will be borne by CLIENT, with

prior approval of CLIENT management.

Validity

This proposal is valid for a period of 30 days, from the date of the proposal.

Employment

During the period from the date of the commencement of the project to the

completion, and three months after its completion or termination CLIENT will not

Page 14 of 16


15/16

employ or offer employment to any member of our Team introduced through or

otherwise associated with the assignment.

Termination

CLIENT and we will have the right to terminate the agreement resulting from this

proposal by giving a two weeks notice to the other upon situations arising due to

non-compliance of the stipulations of this proposal.

If we issue the termination notice, then we shall return any payment for

which we have not completed the work.

If CLIENT issues the termination notice, then client will pay us all amounts

due as of the termination date for work done till date.

Force Majeur

If the performance as specified in this proposal is prevented, restricted, delayed or

interfered by reason of:

Fire, explosion, cyclone, floods; War, revolution, acts of public enemies,

blockage or embargo; Any law, order, proclamation, ordinance, demand or

requirements of any Government or authority or representative of any such

Government including restrictive trade practices or regulations; strikes,

shutdowns or labor disputes which are not instigated for the purpose of

avoiding obligations herein, or;

Any other circumstances beyond the control of the party affected:

Then notwithstanding anything contained in this proposal, the party affected

shall be excused from its performance to the extent such performance relates

to prevention, restriction, delay or interference and provided the party so

affected uses its best efforts to remove such cause of non- performance and

when removed the party shall continue performance with utmost dispatch.

Liability

In no event shall the CLIENT be liable for the special, direct, indirect or any other

damage in the connection with or arising out of the furnishing, performance of use of

the services or materials provided under the terms of this project. We will not be

Page 15 of 16


16/16

liable for any damages, financial or other, resulting from any type of product failure,

related to the product design after the (365 days) warranty period.

Office Premises

CLIENT will provide a reasonable access to its premises as and when required w.r.t

the assignment, so that our team can meet its obligations.

Quality Assurance

For this assignment, we will follow CLIENT thereby adhering to the Project

Planning, Monitoring & Reporting, Change Management, and Configuration

Management and Updating Control guidelines.

Confidentiality & Non-Disclosure

Both CLIENT and we will not use confidential information belonging to the other

party for any purpose whatsoever without the consent of other party other than

for the performance of this assignment / project.

CLIENT and we acknowledge that no representations whether oral or in writing

expressed or implied otherwise to influence the gain on the amount of business

during engagement on the project/ assignment. The Intellectual property rights of the project will be owned by the CLIENT.

------------------------------------------------------------------------------------

Page 16 of 16

Proposal Seoppc Artisticimpressions

Documents