Proposal package2

Elite ExecutionsElite ExecutionsNational Sports Center for the

Disabled - Kansas City

Sporting Chance Individual Giving Campaign

Proposal

EE

816.810.5175 Pleasant Hill, MO [email protected]

EEElite ExecutionsValerie ReedObjective

Provide quality materials, based on client’s needs and wants, at a professional,creative and timely manner, with the client always in mind.

EducationBachelor of Arts in Communication with emphasis on Advertising and Public Relations, to be awarded

December 2010 - Avila University, Kansas City, MissouriCumulative GPA: 3.569 Major GPA: 3.90

Associates in Art, December 2008 - MCC Longview, Lee’s Summit, MissouriHonor Roll: 3.35

Technology SkillsIntermediate in Microsoft Word, Power Point, Excel and Publisher.

Adobe Photoshop, InDesign and Illustrator.

Awards & ActivitiesAvila University Dean’s List: Spring 2009, Fall 2009

IABC member: 2009-2010TAG - Student AAF Chapter member: 2009-2010

Work ExperienceModern Marketer

Elite Executions, Pleasant Hill, MO, January 2009 - Present• Seek prospective clients for brand building

• Create branding campaigns and design work

Graphic Design and Marketing Intern. Shawnee Mission Medical Center, Shawnee Mission KS, January 2010 – Present

• Assist the brand manager to create fliers, brochures, poster, cards, newsletters, etc • Work under senior marketing and communication specialist to ensure office continues to run

smoothly, answer phone calls, and attend conferences.

Executive Operations & Advertising Associate Director. Talon Advertising Group (TAG), Talon News Magazine, Avila University, Kansas City, MO, August 2009 to Present

• Build relationships with local businesses who advertise in the newspaper. • Head the newspaper print editions

EE

Valerie ReedBrand Manager

[email protected] www.eliteexecutions.com

c 816.810.5175 f 816.322.1175

EE Elite ExecutionsThe Best Working For You

Valerie ReedBrand ManagerValerie established Elite Executions (EE) while still working towards her Bachelor of Communication at Avila University. The drive behind Valerie and EE is her skill of precision and creativity. Throughout her educational career she has strived to do and be the best she can. Valerie’s accomplishments include Dean’s List, Student Scholar Day, Executive Editor and Most Outstanding Member for leadership of Avila’s Talon News Magazine.She is a Kansas City native who has grown up in South Kansas City and graduated from Raymore- Peculiar High School in 2007. From there she has also acquired

an Associate of Arts degree from Metropolitan Community College-Longview. Throughout Valerie’s high school days, she was a member of Broadway Babies’ Center Stage Dance Company. This allowed her to break out of her shell and become the wonderful young lady she is today.

816.810.5175 Pleasant Hill, MO [email protected]

EEElite ExecutionsApril, 24, 2010

Mr. Bob Kendrick4600 E. 63rd StreetKansas City, MO 64130

Dear Mr. Kendrick:

We had discussed in our meeting, Tuesday, April 13, as well as through e-mails, about branding the individual giving campaign - Sporting Chance. This report will go in detail about providing for two goals, Avila/community awareness and increasing individual support through volunteers.

The campaign’s logo, Facebook information, a brochure, print ad, billboard and T-shirt designs are all included in the details in this proposal.

If you have an questions or concerns do not hesitate to contact me at 816.810.5175 or [email protected]

Sincerely,

Valerie ReedBrand ManagerThe Best Working For You

EEElite Executions’ Web site:

www.eliteexections.iweb.com

Shown:• Home page

• Contact Page• Position Page• Portfolio Page

• Presentation Page

EE

Brand Strategy for NSCD-KC What are the specific needs to be addressed by a branding campaign?

Community awareness is the need of NSCD. With a great program, allowing great opportunities for the disabled, more help is always needed. Specifically, this campaign is targeted towards gaining new volunteers.

What is needed to connect client brand with college students?

Inclusion and participation are needed for NSCD to connect with college students. Almost every college has sports teams and practice areas; that is the basic necessities for NSCD’s sports camps. College athletes get to share their love of sports with those who are less fortunate while giving disabled children a chance that they wouldn’t ordinarily receive.

What event, cause or program is being promoted?

The Sporting Chance Individual Giving Campaign.

How does the event or program advance the client and stakeholder brands?

This campaign would allow NSCD to expand and spread the word about their organization to the community. With the access of Avila’s athletes and grounds that would help with volunteers and cut back on funding.

EE

Brand Audit for NSCD-KC1. External Partners and Customers Partners: YMCA of Greater Kansas City, Mid America Games, The Rehab Institute of KC, Kansas City,

Missouri Parks and Recreation, Kansas City Metro Area Special Olympics - Missouri and Kansas, Johnson County Parks and Recreation, Buddie’s Buddies.

Sponsors: Wells Fargo Bank, The Sports Authority, Winter Park Resort, RE/MAX International, Avocet Communications, Denver Broncos Football Club, The Denver Post, Saunders Construction, Epicurean Catering, Hertz

2. Internal Stakeholders Kansas City is the only National Sports Center for the Disabled (NSCD) satellite office. NSCD has been around for 40 years, but the Kansas City location is still fairly new and very small. There are only a handful of associates led under the Executive Director, Bob Kendrick. Kendrick hopes to expand community awareness, along with bringing on David DeJesus, from the Kansas City Royals, to be NSCD-KC’s spokesperson. Having a well-known spokesperson will bring on even more credibility to the program.

3. Competitive Review NSCD is truly a one-of-a-kind program. The closest competitor would be Special Olympics, but they mostly focus on mental disabilities, while NSCD focuses on physical and emotional disabilities. Also, Special Olympics of Kansas City is a partner of NSCD.

4. Brand Value Proposition The mission of the NSCD is to provide quality outdoor sports and therapeutic recreation programs that positively impact the lives of people with physical, cognitive, emotional, or behavioral challenges. This program offers the “test” for children and parents to see if the disabled child likes and benefits from sporting activities. These children love the sports camps and this program allows new doors to open for them.

EE

5. Brand Identity This brand is not well known outside of the “disability world”, causing a negative effect for volunteers and funding. The small number who do know about NSCD’s programs love it. Community awareness is not to its full potential, one great way to help is with the hopeful spokesperson, David DeJesus.

6. Brand Architecture With not many rungs in the corporate ladder, there isn’t much miscommunication ormisrepresentation going on. The product is the child and parents’ satisfaction of their chance at sports.With a very positive effect on all participants’ lives, there is much clarity established.

7. Communications/Messaging

NSCD has a well-established message throughout; its struggling with reaching the intendedaudience. Visually, NSCD has a picture of a seeing eye dog looking up a mountain, with the suggestion thatthe child has climbed up. A picture is worth a thousand words and that picture says what NSCD wants toget across; they give disabled children the chance to do the impossible.

8. Budgeting/Allocation Being a free program, NSCD thrives on volunteers and sponsorships/funding. No money needs tobe spent on current volunteers, but to acquire more, it will be needed. Advertising through print mediaand potentially commercials is something that money needs to be spent on.

EE

NSCD-KC ProposalBackground/NeedNSCD offers free sports camps to children with physical, mental and emotional disabilities. With nearly 20,000 lessons annually, it is evident that volunteers and funds are strongly needed, as these camps are free to the children. Providing these unique camps, in winter and summer, is a “test” for the children. Instead of parents paying for expensive sports lessons, this is an opportunity to see if their child enjoys it. Not only do the children love it, new doors are opened for them that otherwise would not.

With 40 years of providing disabled children the ability to participate in free sports camps, National Sports Center for the Disabled (NSCD) has opened its first satellite office in Kansas City, Missouri. In order for the sports camps to run effectively, volunteers are needed.

Target AudienceCollege-aged athletes.

Goals Increase Avila/community awareness and individual support with volunteers while hoping to generate volunteers.

Primary Objective• Obtain 20% of Avila Athlete’s to volunteer in the program.

Secondary ObjectiveGrow program 5% each year.

Solution OverviewTo increase the NSCD volunteers by 20%, the campaign will need to be branding in order to promote community awareness. This will be done by creating a logo, Facebook information, billboard, a brochure, print ad, and T-shirt designs. These materials will help get the word out to help Avila understand the importance of this program.

StrategiesNSCD, currently, is barely in the media world, with just a web site. With the Kansas City branch only having a tab of the main web site, doesn’t allow much exposure. Through rigorous promoting on and off the Avila campus will expand the community’s awareness and volunteers.

EE

Budget None

TimelineAll materials included in proposal to be completed May 6, 2010.

Implementation/ChallengesBeing a non profit company, NSCD thrives on volunteers, sponsorship, and donations. This doesn’t allow a budget, right now, for campaigns. Also, the time constraint pushed on this campaign, doesn’t give much time for creativity and implementation.

EvaluationHow many volunteers were obtained for the sports camps at Avila?How many children attended the sports camps?

EE

SurveysVolunteer Survey

Sport_____________________ Age__________ Gender______________________

How did you find out about the Sporting Chance sports camps at Avila?

What made you decide to volunteer for Sporting Chance?

Would you like to volunteer for future Sporting Chance camps?

What was your most satisfying moment while volunteering for Sporting Chance?

Would you refer your peers to volunteer as well? Explain yes or no.

Thank you for your time and patience volunteering for Sporting Chance.

Children Survey

Sport_____________________ Age__________ Gender______________________

How did you find out about the Sporting Chance sports camps at Avila?

What made you decide to enroll for Sporting Chance?

What was your most satisfying moment while participating in Sporting Chance camp? Which one did you attend?

Would you refer your others to participate as well? Explain yes or no.

EE

You’re Our Core

Bank of Lee’s Summit Customer Appreciation Day

Friday, October 15, 11a.m. - 4 p.m.

- Hot Dogs & Apple Cider - - Games & Prizes -

- Be Registered to Win an Apple iPod Nano -AND MORE!

Bank of Lee’s Summit is a member of FDIC

Bank of Lee’s Summit Invites You to Celebrate Customer Appreciation Day!

Friday, October 15, 11a.m. - 4p.m.

Please let us thank you with some good food, fun games, great prizes, and the chance to win an Apple iPod Nano!

Bank of Lee’s Summit is a member of FDIC

Bank of Lee’s Summit Customer Appreciation Day

Portfolio PiecesBank of Lee’s Summit

Client: Bank of Lee’s SummitObjective: Plan and create their annual Customer Appreciation Day.

Theme: “You’re Our Core” - apple cider instead of soda - prizes include red Apple iPods Plan Includes: - flier - outside banner to use in coming years - statement stuffer - event proposal - news letter story - lobby signage

EE

Visit or call Hammerfist MMA,www.teamhammerfistmma.com

816.352.5766

Defend Like A Champion

310 S. LincolnRaymore, Missouri

Team HammerFist MMA

HammerFist

MMAHammerfist MMA has become the

place to train for local and professional mixed martial arts

TrainingUninterrupted coaching

Achieve personal fitness goalsPersonal Training and MMA Training both available.

Just for kidsGreat kid-oriented workoutBuild discipline, focus and

self-confidenceThis class is open to ages 5 through 13.

Women’’s ::MMA FitnessCore fitness and cardio training

Manage stress, build self-defense and self-confidence.

Mixed Martial ArtsBeginners::

Learn the principles behind MMA: Boxing, kickboxing, Muay

Thai,wrestling and Jiu JitsuMinimum age for this class is 14.

Advanced::Enhance basic knowledge of MMA

Prepare for competitionSparring will be a regular occurrence.

Team HammerFist MMADEFEND LIKE A CHAMPION

Hammerfist MMA has become the place to train for local and professional mixed martial arts.

• Mixed Martial Arts - Jiu Jitsu, Boxing, Kick Boxing, Muay Thai, & Krav Maga

• Self-Defense - Women’s only in a mixed martial art aerobic style workout.

• Training - Cardio and conditioning.

www.teamhammerfistmma.com find us on Facebook

HammerfiFist MMA

816-352-5766

www.teamhammerfistmma.com

310 S. Lincoln, Raymore, Missouri

________________________________

________________________________

________________________________

Hammerfist MMA

Hammerfist MMA is a mixed martial arts company run by one man since 2007, in Raymore, MO.With only a poorly designed web site, I gave them these print materials as well as setting up a Facebook fan page. Within only a couple months, the number of fans has grown to over 220.

Objective: Increase community awareness, mainly for the women’s self defense class, but also for the rest of the MMA courses.

Materials created: Bi-fold brochure, postcard, Facebook fan page, tagline, edits to main web site.

EE

SMMC - Infertility Awareness Week

April 24-May 1

Did you know infertility affects 10 percent of the population? Chances are you or someone you know will be touched by infertility and its stressors. National Infertility Awareness Week is a movement to let couples know they are not alone in their struggle to conceive.

What does infertility mean?Nearly one out of six American couples experiences difficulty conceiving. According to the American Society for Reproductive Medicine (ASRM), infertility is defined when a couple is unable to conceive within 12 months of stopping contraception. Statistics show that one-third of infertility issues reside within the female; one-third within the male; and one-third are a combination of issues related to both parents.

Contributing Factors to Female Infertility:• Age • Polycystic Ovarian Syndrome (PCOS)• Endometriosis • Irregular ovulation• Reproductive organ surgery • Sexually Transmitted Infections (STIs) • Smoking • Premature menopause

Contributing Factors to Male Infertility:• Age • Testicular surgery or injury• Exposure to chemicals • Exposure to significant amounts of heat • Smoking • Sexually Transmitted Infections (STIs)• Congenital disorders • Hypothalamic/pituitary dysfunction• Structural abnormalities • Testicular cancer

How is infertility treated?According to ASRM, approximately 85-95 percent of infertility cases are treated with drug therapy or surgical procedures. Fewer than three percent need advanced reproductive technologies like in vitro fertilization (IVF).

New location opening June 2010Georgetown Medical Building 8901 W. 74th Street, Suite 269Shawnee Mission, KS 66204

913-432-7161RMIkc.com

To learn more about reproductive medicine and the most advanced technology available, view a one-hour Webcast featuring Reproductive Medicine & Infertility (RMI) physicians.

For more information, visit ShawneeMission.org/Webcasts.

National Infertility Awareness Week

Reproductive Medicine & Infertility (RMI) welcomes its newest colleague, Colleen Milroy, MD.

Board-certified in Obstetrics and Gynecology, Colleen Milroy, MD, earned her medical degree from the University

of Kansas School of Medicine. She completed an OB/Gyn residency and served a

fellowship in Reproductive Endocrinology and Infertility at the University of Utah in

Salt Lake City, Utah.

Scheduling July appointments starting May 3. Colleen Milroy, MD, will begin seeing patients late-July.

To schedule an appointment, call 913-432-7161 or the ASK-A-NURSE Resource Center at 913-676-7777.

Reproductive Medicine & InfertilityNew location opening June 2010Georgetown Medical Building 8901 W. 74th Street, Suite 269Shawnee Mission, KS 66204

913-432-7161

Reproductive Medicine & Infertility (RMI) welcomes its newest colleague, Colleen Milroy, MD.

Board-certified in Obstetrics and Gynecology, Colleen Milroy, MD, earned her medical degree from the University

of Kansas School of Medicine. She completed an OB/Gyn residency and served a

fellowship in Reproductive Endocrinology and Infertility at the University of Utah in

Salt Lake City, Utah.

Scheduling July appointments starting May 3. Colleen Milroy, MD, will begin seeing patients late-July.

To schedule an appointment, call 913-432-7161 or the ASK-A-NURSE Resource Center at 913-676-7777.

Reproductive Medicine & InfertilityNew location opening June 2010Georgetown Medical Building 8901 W. 74th Street, Suite 269Shawnee Mission, KS 66204

913-432-7161RMIkc.com

National Infertility Awareness Week

To learn more about reproductive medicine and the most advanced technology available, view a one-hour Webcast featuring Reproductive Medicine & Infertility (RMI) physicians.

For more information, visit ShawneeMission.org/Webcasts.

April 24-May 1Did you know infertility affects 10 percent of the population? Chances are you or someone you know will be touched by infertility and its stressors. National Infertility Awareness Week is a movement to let couples know they are not alone in their struggle to conceive.

Did you know?• Nearly one out of six American couples experiences difficulty conceiving. • According to the American Society of Reproductive Medicine (ASRM), infertility is defined when a couple is unable to conceive within 12 months of stopping contraception. • Statistics show that one-third of infertility issues reside within the female; one-third within the male and one-third are a combination of issues related to both parents. • With appropriate therapy, more than half of couples who experience infertility are able to conceive. • According to ASRM, approximately 85-95 percent of infertility cases are treated with drug therapy or surgical procedures. Fewer than three percent need advanced reproductive technologies like in vitro fertilization (IVF).

Client: Shawnee Mission Medical Center - Reproductive Medicine and Infertility

Objective: Using SMMC - RMI theme, create a flier, poster, and double-sided postcard informing about National Infertility Awareness Week.

National Infertility Awareness Week

EE

Sporting Chance Print Material•- Brochure

- Print Ad

- T-Shirt Designs

- Facebook information

- Billboard

Brochure Sportinghance

Sportinghance

NSCD-KC’s Sporting ChanceThe Sporting Chance program is primarily to raise awareness of NSCD and to initiate an individual giving campaign. NSCD-KC, to date, has never orchestrated a strategic effort to reach the masses in an effort to garner support for the organization and the programs we provide. Sporting Chance will be that first attempt and will be focused on generating the necessary resources that enable kids (6-18) to participate in our series of free Sports Camps (Soccer, Basketball, Baseball & Football) and the development of other sports-related camps.

VolunteersWithout our volunteers, the NSCD would not be the program it is today: the largest, most successful program of its kind in the world. The statistics are impressive:• This year’s volunteers have a total of 5,700 years of experience with the NSCD.• The average volunteer has been involved with the program for 8.6 years.• Over 50 volunteers have Professional Ski Instructors of America certification.

Community CampsThese free, interactive camps feature basicdrills adapted to individuals with any type of disabilityages 6 to 18. The 2-hour camps include instruction,use of equipment and will wrap up with a lunchor snack celebration for all. There also may beappearances by players or alumni players, mascotsand coaches. The camps are perfect for anyoneinterested in learning about a sport, developing a newskill, or just having fun!• KC Wizards • KC Basketball• KC Golf Clinic • KC Royals• KC Golf Classic • KC Chiefs• KC Ability Day • KC Avila Eagles

Summer/Fall Programs• Golf • Cycling Courses• Cycling Rides • Canoeing• Swim Lessons • Family Fun

Winter Prgrams• 3 week session • Skiing 101• Private lesson • Symposium

Kansas City SponsorsSage

Magical Memories PhotographyUnited Access

Billboard Sportinghance

NSCD.org

Give a child the chance...to climb to the top

SportinghanceFacebook Page

Fan Page Capabilities:• Wall• Basic information• Discussions & Reviews• Photos• Links• Friends & Fans

Profile Page Capabilities:• Wall• Detailed information- interests & activities• Friends• Photos• Links• Become fans of others • Join groups/causes• Receive notifications

SportinghanceT-Shirt Designs

Volunteer

Children

SportinghancePrint Ad

Give a child...the chance to climb to the top

4600 E. 63rd StreetKansas City, MO

NSCD.org

Sportinghance