Proposal GIIAS Regional_MKS.15okt (1)

BACKGROUND• To strengthen GIIAS as a brand outside Jakarta and create the buzz all over

Indonesia.• As a way to promote GAIKINDO as an association and GIIAS as a brand to a wider

audience.• There are still confusion in between GIIAS and IIMS which well known for its

brand. • To share the excitement of GIIAS not only to its audience in Jakarta & its

surroundings since GIIAS is also being requested by other city.• To support the local auto industry, outside Jakarta.• Together with GAIKINDO and their brands, boosting the sales figures on the third

quartal of the year.

To support the auto industry NATIONWIDE

Indonesia Convention Exebition – BSD20 – 30 Agustus 2015

Grand City Surabaya9-13 Dec 2015

Celebes Convention Center Makassar

25 – 29 Nov 2015

Jakarta Convention Center 29 Oct - 1 Nov 2015

GIIAS CIRCLE

Showdays:Hari : Rabu - MingguTanggal : 25 – 29 November 2015Tempat : Celebes Convention Center Makassar

Jam Operasional: Exhibitor : Pukul 10.00 – 22.00 WITA Visitor : Pukul 11.00 – 21.00 WITA

HTM:Rabu – Jumat : Rp 5.000,-Sabtu – Minggu : Rp 10.000,-

HIGHLIGHT AUTO SHOW

POTENSIAL MARKET@ GIIAS MAKASSAR AUTO SHOW

+/- 30.000 VISITORS

22-45 YEARS OLD

+/- 200 MILYARTRANSACTION

EMPLOYEE &ENTREPRENEUR

+/- 1.000 CARSSOLD

PRE-EVENT ACTIVITIES Press Conference Free ASIC at Gas Station (Pertamax /

Pertalite) Give Blood Get ASIC at Car Free Day

(2 weeks to Event) EduCare Tools for Schools

DAILY PROGRAMS

Daily Program:

Blind Parking Challenge 4x4 Challenge Test Drive

HIGHLIGHTED PROGRAMS:AUTO SHOW MODIFICATION CONTEST

Modification Contest on Thurs-Fri. Final Battle on Sat.- A prestigious contest of live car modification.

Proposed contestants: group of local car communities Proposed judges: Gov’t, Academics, Automotive Business

PractitionersCommunity Gathering.- An opportunity for local car communities to Show Off their Flagship Cars

to public

Automotive Outlook 2016- A forum in cooperation with GAIKINDO & HARIAN FAJAR to enlighten the

Indonesia automotive industry in 2015-2016.

HIGHLIGHTED PROGRAMS:AUTOMOTIVE OUTLOOK 2016

Women Car Community Gathering.- An occasion for women car community to gather and share everything

related to automotive matters.Safety and Defensive Driving.- A forum in cooperation with traffic police department to enlighten the

women drivers on how to drive safely.

HIGHLIGHTED PROGRAMS:WOMEN DAY

Student Visit:- An opportunity for selected students to visit the Exhibition.EduCare:- A CSR program designed to support the growth of local education sector.

Program include: Tools for Schools (stationaries for students)Blood Donation:- A social activity in cooperation with PMI, to encourage the public to do blood

donation.

HIGHLIGHTED PROGRAMS:CSR PROGRAMS

FLOORPLAN MAKASSAR

PROMOTION AND PUBLICATIONMAKASSARPrint Media• Newspaper• Magazine• Tabloid

Electronic Media• Radio• Website• E-Magz

Social Media• Twitter, Instagram, Path• Email & sms Blast

Outdoor Media• Billboard• Baliho• Horizontal & Vertical Banner• Flyers• Poster• Public Transportation Branding• Convenience Store Adv

PROMOTION TOOLSMAKASSAR

Baliho : 10 pcs

Billboard : 15 pcs

Vertical Banner : 150 pcs

Spanduk : 80 pcs

Flyers : 100.000 pcs

Poster : 500 pcs

Roll Banner : 50 pcs

Mini X-Banner : 50 pcs

BANNER GIIAS MAKASSAR AUTO SHOW

BALIHO GIIAS MAKASSAR AUTO SHOW

SPANDUK GIIAS MAKASSAR AUTO SHOW

SOCIAL MEDIA_MAKASSARNo. Akun Twitter Tayang

Frek.Tweet Day Total

1 @pramborsMKS 20 – 29 November 2 10 202 @893fajarfmmks 20 – 29 November 2 10 203 @radiospfm 20 – 29 November 2 10 204 @iradiomakassar 20 – 29 November 2 10 205 @suaracelebes 20 – 29 November 2 10 206 @deltafmMakassar 20 – 29 November 2 10 207 @bharata_FM 20 – 29 November 2 10 208 @radiotelstar 20 – 29 November 2 10 209 @gissradio 20 – 29 November 2 10 20

10 @infoMKS_ 20 – 29 November 2 10 2011 @Daeng_Info 20 – 29 November 2 10 2012 @InfoMakassarID 20 – 29 November 2 10 2013 @infoevent_mksr 20 – 29 November 2 10 2014 @topongoro_ 20 – 29 November 2 10 2015 @SupirPete2 20 – 29 November 2 10 20

SPOT LIVE REPORT, TALKSHOW SCHEDULING_MAKASSAR

NO RADIO TAYANGFREK LR TS TWEET

WEBspot day total frek jadwal frek jadwal frek jadwal

1 Prambors 23 - 29 Nov 5 7 351 25 Nov

1 26 Nov 20 20 – 29 Nov -1 28 Nov

2 Fajar 20 - 27 Nov 6 10 60 1 25 Nov 1 27 Nov 20 20 - 29 Nov -

3 Telstar 20 – 27 Nov 6 10 60 1 25 Nov 1 27 Nov 20 20 - 29 Nov

4 GISS 20 - 27 Nov 6 10 60 1 25 Nov 1 28 Nov 20 20 - 29 Nov -

5 Susia 20 - 27 Nov 6 10 60 -

6 Bharata 20 - 27 Nov 6 10 60 20 20 - 29 Nov

7 iRadio 20 - 27 Nov 6 10 60 20 20 - 29 Nov

8 SPFM 20 - 27 Nov 6 10 60 20 20 - 29 Nov

9 RRI Pro 2 20 – 27 Nov 6 10 60

10 Delta FM 20 - 27 Nov 6 10 60 20 20 - 29 Nov

11 SCFM 20 - 27 Nov 6 10 60 20 20 - 29 Nov

PROPOSED MEDIA PARTNERSMAKASSAR

PROPOSED OFFICIAL AIRPLANE:

PROPOSED OFFICIAL HOTEL:

THANK YOU...Contact PersonAndi Ashari Arraniri0813 4393 1956