Proposal

In the last decade, St. Edward’s University has experienced a boom in enrollment. At the same time, it has also experienced an increase in parking headaches. There are simply not enough parking spaces that properly accommodate the student population, and the administration is on the brink of having to increase the price of parking permits by $100 in order to indirectly promote other modes of transportation to and from the school. Instead of enforcing measures that will most likely not decrease parking congestion, but increase the number of students disgruntled with the current parking system, we believe that alternate modes of transportation should be directly promoted.

We propose a cooperative agreement between St. Edward’s University and Capital Metro, called Topper Metro. Topper Metro will provide an electronic kiosk by the coffee shop at the Robert E. Pearle Ragsdale Center for students to allow students to plan their routes, buy & print their tickets on the spot, and provide the option to print a map of their route, so even the most nervous traveler can ride with peace of mind. Payment methods include Topper Tender, and all major credit/debit card providers. In order to successfully promote Topper Metro on campus, posters and mail outs will be used to inform the incoming and current student body.

To capitalize on the bicyclist demographic, we will place bike racks on campus that will also advertise kiosk services, and hopefully we will achieve the goal of making public transporta-tion for St. Edward’s students a far less daunting experience. We will also provide Bike tags to promote & encourage students to bike to and from school, while also protecting them from potential bike theft.

Becky EscherBarrett Kincheloe SamWatson

C O - O PP R O P O S A L

HeadlinesSubheaders

Content

In order to alleviate the parking problem at St. Edward’s, we propose a co-operative arrangement between the University and Capital Metro called Topper Metro. Topper Metro offers St. Edward’s students the opportunity to buy discounted daily, weekly, and semester bus passes in order to encourage them an alternative to driving, and parking. This will alleviate the parking problem by encouraging students to consider alternative forms of transportation to cars, including the bus and riding bicycles.

This packet includes information about Topper Metro branding, Topper Metro bus kiosks in Ragsdale Center, our bicycle initiative, and promotional materials.

How to Use the Kiosk 1. Insert Student ID.2. Choose which bus pass type you would like to purchase or plan your bus route

first. You will have the option to print out a map of your route.3. Purchase your bus pass with Topper Tender, or insert your debit or credit card to

purchase.4. Bus pass will print out.

K I O S KP R O P O S A L

Where bus pass prints out.

Where optional route map will print out.

Where student ID, debit card, and credit card can beinserted.

Topper Metro bus tickets can be printed off from this kiosk inside Ragsdale Center. There are 6 different types of passes that tailor to every student’s needs. Prices have been cut 5% from the Capital Metro price, and can be paid with Topper tender.

Thank you.Your bus pass will print shortly.

K I O S KP R O P O S A L

Please Insert Student ID Please Insert Student ID

The kiosk program is designed to be as straightforward as possible. When not in use, animations of Capital Metro buses and trains will run across the bottom. There is also the option of having advertisements for university events, and events occuring along the various bus routes be displayed on the screen. Insertion of student ID will immeadiately bring up the options of either purchasing a bus pass or finding the appropiate route.

START 3001 S. Congress Ave.

Paramount Theatre

Edit Start Location

Add Another Location

Purchase Bus Pass

Print Bus Route

1. Board 1M/1L Northbound at 2911 C ongress/La V ista b us

stop.

2. U nboard at C ongress/8th

stop (past Paramount Theatre

on left).

3. Walk south 200 ft to

Paramount Theatre.

Exit

START St. Edward’s University

Type End Location

Edit Start Location

Add Another Location

Purchase Bus Pass

Print Bus Route

Exit

Find Bus Route(s)

Purchase Bus Pass

Exit

Topper Tender

Debit Card

Credit Card

Exit

Day Pass $1.50

Weekend Pass $4.00

Week Pass $6.75

Exit

Choosing “Exit” will immeadiately log the student out of the program, and if left idle for more than 3 minutes, the program will immeadiately log out the student. Only 1 ticket can be purchased per session.

BUS

WEEKLY PASSSt. Edward’s University

K I O S KP R O P O S A L

B I C Y C L EP R O P O S A LB I C Y C L EP R O P O S A L

PROTECTED

890-A9-39493

PROTECTED

890-A9-39493

2” Actual size

Bike tags will be placed on all bikes secured on St. Edward’s campus. If a bike is not secured correctly, or seems to have been vandalized, SEU police can scan the bike to notify the owner. These bike tags are free to everyone registering with SEU police.

Pass Type Topper Metro Capital Metro

Day $1.50 $2.00 Weekend $4.00 $6.00 Week $6.75 $9.00 Semester Weekend $55.00 $96.00 Semester Weekday $75.00 $160.00 Semester $100.00 $144.00  

BUS

DAY PASSSt. Edward’s University

BUS

WEEKEND PASSSt. Edward’s University

BUS

WEEKLY PASSSt. Edward’s University

BUS

SEMESTER WEEKEND PASSSt. Edward’s University

BUS

SEMESTER WEEKDAY PASSSt. Edward’s University

BUS

SEMESTER PASSSt. Edward’s University

456776

Back

currently have racks

bikes secured to other object

Before Overhaul

No bike racks currently at Trustee Hall. Bikes are often secured to railings or trees.

Trustee Hall

The library bike rack’slocation is not easily accessible and gets easily muddiedduring the rainy season.

Scarborough-Phillips Library

Moody Hall’s bike rack location has the potential to be used by evening commuters who have classes in Moody Hall and Main Building.

Moody Hall

After Overhaul

Trustee Hall bike rack will be smoothly integrated into the architecture of the building and will not impede on pedestrian traffic.

Trustee Hall

original racks

install racks

install additional racks

move rack location

Scarborough-Phillips Library

Library rack will be moved to front of the building and will be able to accomodate more bikes.

Moody Hall

Moody Hall will incorporate multiple racks in a lighted areas which will be aimed at evening commuters.

B I C Y C L EP R O P O S A LB I C Y C L EP R O P O S A L

P R O P O S A LP R O M O T I O NP R O P O S A L

In order to succesfully market the conveniences and incentives that Topper Metro provides for St. Edward’s students, marketing directly to incoming Freshmen is key. Promotional postcards will be sent out along with the other acceptance materials in order to instill brand loyalty.

This poster will be placed all around campus to advertise Topper Metro services to St. Edward’s students. They direct and encourage students to utilize the new Topper Metro kiosks where they can purchase bus tickets and print off schedules.