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Property of AppCentral—Confidential. Do NOT Distribute
© AppCentral Confidential—Do not distribute.2
Mobile + Enterprise
97%of organizations indicated that either some or all of
their employees had employee-liable devices.
Source: AppCentral Survey 2011
97%of organizations indicated that either some or all of
their employees had employee-liable devices.
Source: AppCentral Survey 2011
90%CIOs expecting to deploy mobile apps within their company in the next 12
months. Source: Kelton Research 2011.
© AppCentral Confidential—Do not distribute.3
Custom Enterprise Apps
10%10%80%.
© AppCentral Confidential—Do not distribute.4
Why are they choosing iOS?
© AppCentral Confidential—Do not distribute.5
About your Speaker: Ken Singer
• Serial mobile entrepreneur
• Adjunct Professor, UC Berkeley• Board Member, BMIC.org
• CEO and co-founder, AppCentral
• Leader in Mobile App Management• First mobile Enterprise App Store• Cross-platform, “fragmentation-
friendly”
© AppCentral Confidential—Do not distribute.6
’08-’09: We put Beer into Blackberrys
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How do I distribute my app?
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How do I update my app?
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3rd party Applications
Customizable Applications
Internal Applications
AppCentralCompany Liable
Employee Liable
App Development App Management Device Empowerment
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Solution: Enterprise App Store
• a company’s private, branded enterprise app store;
• that employees access with a native app;
• to distribute & manage apps over-the-air.
• Solved the Mobile App Lifecycle Management issue
© AppCentral Confidential—Do not distribute.11
But why do CIOs still choose iOS?
• IT is risk adverse
• “open source” is scary
• Single device vendor
• Developing apps for single device-UI is easiest
• Data security
© AppCentral Confidential—Do not distribute.12
Why is Apple permissible?• Apple has worked directly with
enterprises to meet security requirements
• Offered Mobile Device Management capabilities
• Controlled app distribution
• Limited multi-tasking—apps cannot interact with each other or access each other’s data
© AppCentral Confidential—Do not distribute.13
Android is at a disadvantage• No clear advocate in the
enterprise – who to ask for help
• Open Source OS leads to unmanageable fragmentation
– Varying features & no standards
• Physical ports
• Apps can come from anywhere
• Multi-tasking
© AppCentral Confidential—Do not distribute.14
How can Android compete?
• Community outlines and agrees enterprise guidelines
• Standard MDM features across all Android OEM vendors
• App auditing service similar to Apple
• Limit fragmentation
http://www.thetelecomblog.com/2011/02/15/apple-changes-strategy-to-combat-android-onslaught/
© AppCentral Confidential—Do not distribute.15
Current security strategies
• Mobile Device Management
• Split personalities– Virtualize OS
– Sandboxing
• Mobile App Management
http://www.progadgetreview.com/android-wifi-security-2-3-3-version.html
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