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Advertising Techniques in magazine ads and websites.notebook
1
January 04, 2013
Jan 311:10 AM
Propaganda using Websites & Magazine Ads A means of
convincing people:
• to buy a certain product
• to believe something or act in a certain way
• to agree with a point of view
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Advertising Techniques in magazine ads and websites.notebook
2
January 04, 2013
Jan 33:36 PM
On the following websites:1) What do you notice about the colors
and images used?
2) What persuasive techniques does the creator use?
3) Who is the intended audience? How can you tell?
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Advertising Techniques in magazine ads and websites.notebook
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January 04, 2013
Jan 312:57 PM
Click to go to the site to see more.
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Advertising Techniques in magazine ads and websites.notebook
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January 04, 2013
Nov 169:06 AM
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Advertising Techniques in magazine ads and websites.notebook
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January 04, 2013
Jan 33:36 PM
Tips for making a powerful website:1) Don't distract your
visitor with too many animations.
2) Use contrasting colors or simple backgrounds to make your
text easy to read.
3) Use graphics to design a webpage, not to decorate it.
4) Choose readable and professional looking fonts targeted to
your audience.
5) Keep it simple! Don't clutter up your page.
6) Keep your pages short, but not too short. People should be
able to skim to find the information they need.
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Advertising Techniques in magazine ads and websites.notebook
6
January 04, 2013
Nov 169:06 AM
Magazine Advertisements
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Advertising Techniques in magazine ads and websites.notebook
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January 04, 2013
Nov 169:06 AM
Names:You will look at and analyze 2 magazine ads.
1) Product:
2) What is the slogan?
3) Describe two advertising techniques used in the ad.
4) Who is the target audience? How do you know.
5) How is the space in the ad used?
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Advertising Techniques in magazine ads and websites.notebook
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January 04, 2013
Jan 33:36 PM
1) An attention-grabbing headline: content that is often clever,
smart, and to the point to tell the reader what the ad is
about.
2) A central image: a main image that is tied to the headline
and creates the style and mood of the ad.
3) Body: the information included in the ad.
4) Benefits Promise: How will it help the reader?
Elements of an effective magazine advertisement:
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FOR MORE INFORMATION: please call or visit our website at
www.smartshoppermag.com1777 Reisterstown Road, Suite 240,
Baltimore, Maryland 21208 • Tel 410.486.4988 • Toll Free
888.486.4988 • Fax 410.486.8925
300 Business Center DriveReisterstown
410.526.0070
SRI SHOE WAREHOUSE“You’ll Find It All...At SRI!”
GET FIVE SRI DOLLARSGood Toward Your Purchase
Certificate MUST be presented at time of purchase.Certificate
has no cash value.
OFFER EXPIRES JULY 31, 2006
SMART SHOPPER™ SAVINGS CERTIFICATE®
NW
Over 45,000 pairs from the best brands like BCBG, Nine West, Van
Eli, Steve Madden, Cole Haan, Sperry, Kenneth Cole, Clarks and New
Balance - all at up to 60% OFF retail!Open Wednesday - SundayFresh
Fashions Every Day!
300 Business Center Drive . Reisterstown, MD . 410/526-0070
www.srishoes.com
Men • Women • Kids
It’s All About
Style For Less!
HEADLINE: Offers the reader a benefit to attract attention to
your ad. The first question a reader asks is “What’s in it for
me?”.
LOGO, ADDRESS, TELEPHONE: Lets readers know at a glance how to
reach you. Logos generally belong at the bottom of your ad; that’s
where readers expect to see them.
COPY: Whether bulleted or in paragraph form, copy is the element
which produces desire. Completeness counts; readers want to know
what’s in it for them.
GRAPHIC: Stimulates reader interest and ensures quick
visibility. Line art, illustrations, and photographs can all be
eye-catching. Keep the graphics clean and uncluttered; this element
best represents the image you are trying to convey.
COLOR: Improves readership dramatically over black and
white.
RESPONSE MECHANISM: Ask for the sale with a coupon, savings
certificate, or gift certificate. Urge reader action. Many
merchants use couponing only to attract new customers; don’t ignore
your existing ones. Notice how the store name is included in this
offer; nice touch. Keep the offer clean, easily understood, and
motivating, and keep your disclaimers to a minimum.
Elements of an Effective AdMost ads that work well incorporate
AIDA - Attention, Interest, Desire, Action. In the real world
example shown here, notice how the elements work together.
SMART Notebook
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Advertising Techniques in magazine ads and websites.notebook
9
January 04, 2013
Jan 28:33 PM
Homework: Project Plan
slogan:
target audience:
3 persuasive techniques and explain how you will use them:
Project: brochure, commercial, website, or magazine ad
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Attachments
magazine ad elements.pdf
-
FOR MORE INFORMATION: please call or visit our website at
www.smartshoppermag.com1777 Reisterstown Road, Suite 240,
Baltimore, Maryland 21208 • Tel 410.486.4988 • Toll Free
888.486.4988 • Fax 410.486.8925
300 Business Center DriveReisterstown
410.526.0070
SRI SHOE WAREHOUSE“You’ll Find It All...At SRI!”
GET FIVE SRI DOLLARSGood Toward Your Purchase
Certificate MUST be presented at time of purchase.Certificate
has no cash value.
OFFER EXPIRES JULY 31, 2006
SMART SHOPPER™ SAVINGS CERTIFICATE®
NW
Over 45,000 pairs from the best brands like BCBG, Nine West, Van
Eli, Steve Madden, Cole Haan, Sperry, Kenneth Cole, Clarks and New
Balance - all at up to 60% OFF retail!Open Wednesday - SundayFresh
Fashions Every Day!
300 Business Center Drive . Reisterstown, MD . 410/526-0070
www.srishoes.com
Men • Women • Kids
It’s All About
Style For Less!
HEADLINE: Offers the reader a benefit to attract attention to
your ad. The first question a reader asks is “What’s in it for
me?”.
LOGO, ADDRESS, TELEPHONE: Lets readers know at a glance how to
reach you. Logos generally belong at the bottom of your ad; that’s
where readers expect to see them.
COPY: Whether bulleted or in paragraph form, copy is the element
which produces desire. Completeness counts; readers want to know
what’s in it for them.
GRAPHIC: Stimulates reader interest and ensures quick
visibility. Line art, illustrations, and photographs can all be
eye-catching. Keep the graphics clean and uncluttered; this element
best represents the image you are trying to convey.
COLOR: Improves readership dramatically over black and
white.
RESPONSE MECHANISM: Ask for the sale with a coupon, savings
certificate, or gift certificate. Urge reader action. Many
merchants use couponing only to attract new customers; don’t ignore
your existing ones. Notice how the store name is included in this
offer; nice touch. Keep the offer clean, easily understood, and
motivating, and keep your disclaimers to a minimum.
Elements of an Effective AdMost ads that work well incorporate
AIDA - Attention, Interest, Desire, Action. In the real world
example shown here, notice how the elements work together.
SMART Notebook
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