Propaganda Techniques

Propaganda Techniques

How to Make People See What You Want Them to SEE

Definition of Propaganda0prop·a·gan·daNoun/ präp gand /ˌ əˈ ə

01. Information, esp. of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

02. The dissemination of such information as a political strategy. 

-Types of Propaganda- Bandwagon

0Everyone is doing it. You should do it too.

0Example: Everyone in South Plainfield loves Candidate X.

Be a winner, join us.

-Types of Propaganda- Testimonial

0A celebrity, sports star, or other famous person tells you they support an idea or use a product.0Example: Roger Federer uses Gillette shaving blades.

-Types of Propaganda-Glittering Generalities

0Convinces people that taking a certain action or believing in certain idea makes them more noble and associates them with a grand (glittering) idea.0Example: The Few, The Proud,

the Marines.

-Types of Propaganda-Plain Folk

0This type of propaganda associates a political figure or

product with the good ole’ common guy.

-Types of Propaganda-Fear

0Identifies something that people are afraid of and then proscribes a solution.

0Only you can prevent forest fires!

-Types of Propaganda-Name Calling

0Uses derogatory language and words that carry a negative connotation to incite some kind of action.0Example: Barack Hussein

Obama is a Muslim.