Propaganda Propaganda
Jan 17, 2018
PropagandaPropaganda
Definition of Definition of PropagandaPropaganda
• information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
• the particular doctrines or principles propagated by an organization or movement.
In other wordsIn other words• Propaganda uses select
information to promote ideas, humor, rumors, advertisement, lies, and disinformation to a large number of people.
Propaganda UsesPropaganda Uses• Loaded words - using words whose
connotation is generally accepted by the audience as positive (or negative) in order to create a subconscious association.
• Self-appeal - selling an idea based on human desires for such things as comfort, acceptability, pleasure, security, religious or philosophical ideals, health, personal appearance or beauty, sex appeal, or social status.
Propaganda UsesPropaganda Uses• Name-calling - attaching derogatory labels. • Glittering Generalities - using vague words or
ideas to make something acceptable. • Testimonial - getting a well-known person to
endorse another person, product or idea. • Picture-perfect - creating a photograph or
drawing which presents the desired image.
Propaganda UsesPropaganda Uses• Plain folks, common man - candidates going
out of their way to appear to be 'just like us.' • Card-stacking- showing only the good/bad
side of anything. • Bandwagon - convincing people that
everyone else is doing the same thing. • Half-truths - using a germ of easily
perceived truth makes the validity of the entire package more acceptable.
There are more techniques to be learned. See the internet for
more examples.
ExamplesExamples• Drugs• Animal Rights• Drinking and
Driving• War• Crime• Education
• Internet • Terrorism• Abortion • Environment• Free Speech• Gun Control
Self-Appeal
Loaded Words
Perfect Picture
Fear/Subliminal Messages
Testimonial
Plain Folks
ActivityActivity• Create your own propaganda ad using the magazines
provided in class. • Your message must be creative and persuasive. It
must also convey a central meaning. • On the back write out what type of propaganda
technique(s) you used. You also need to include if you used ethos, pathos, or logos in your advertisement.
• Each ad will be worth 2 major grade extra credit points to be used towards your Animal Farm Test. You may create up to 4 ads (8pts).