Propaganda

PROPAGANDA

WHAT DO THESE IMAGES HAVE IN COMMON?

PROPAGANDA Ways that a company

gets you to believe something, do something, or buy something

They appeal to your emotions, persuade you with facts, and/or persuade you with a credible source

BANDWAGON Persuading people to do something by

explaining that other people are doing it

BANDWAGON

Bandwagon works because they make you believe “everyone else is doing it” and so should you

Why is this an exampleof bandwagon?

WHAT OTHER EXAMPLES OF BANDWAGON CAN YOU THINK OF?

LOADED WORDS Using words that will make someone

feel strongly about someone or something

~LOVE~

~HATE~

LOADED WORDS Loaded words work because they make

you feel a certain way

What are the loadedwords in this ad?

WHAT OTHER EXAMPLES OF LOADED WORDS CAN YOU THINK OF?

~LOVE~

~HATE~

TESTIMONIAL Using the words or images of a famous

person or expert to persuade

TESTIMONIAL Testimonial works because you feel like

you can trust the words of an expert or someone who is famous.

Who are you supposed to trust in this testimonial?

Who is the expert in this testimonial?

WHAT OTHER EXAMPLES OF TESTIMONIAL CAN

YOU THINK OF?

TRANSFER Using images to bring up positive

feelings in order to persuade

TRANSFER Transfer works because you transfer the

happy feelings you associate with a picture to happy feelings about a person or product

What feelings does thispicture represent? What product are we supposed to transferthose feelings to?

TRANSFER Even though Coke hasnothing to do withChristmas, we are supposedto transfer the happy feelings to the product

WHAT OTHER EXAMPLES OF TRANSFER CAN YOU THINK OF?

REPETITION Using repeated messages or pictures to

persuade

REPETITION Repetition works because you remember things you’ve seen more than once

How many times is theproduct repeated in thispicture?

WHAT OTHER EXAMPLES OF REPETITION CAN YOU THINK OF?

PEER PRESSURE Using the effects of a peer group to get

a consumer to buy a specific product

REVIEW 5 TYPES OF PROPAGANDA

Bandwagon – “Everyone else is doing it!”

Loaded words – “Those words are powerful!”

Testimonial – “I trust celebrities and experts.”

Transfer – “A picture is worth 1,000 words.”

Repetition – “I remember things I see often.”

Peer Pressure – “My friends do it..why can’t I?”

~LOVE~HATE

PROPAGANDA

POP QUIZ! Which technique

is being used in this poster from WWI?

a. Bandwagonb. Loaded Wordsc. Testimoniald. Transfer e. Repetition

POP QUIZ! Which technique

is being used in this ad for Coca-Cola?

a. Bandwagonb. Loaded Wordsc. Testimoniald. Transfer e. Repetition

POP QUIZ! Which technique

is being used in this ad for Gatorade?

a. Bandwagonb. Loaded Wordsc. Testimoniald. Transfer e. Repetition

POP QUIZ! Which technique

is being used in this ad for Monster?

a. Bandwagonb. Loaded Wordsc. Testimoniald. Transfer e. Repetition

POP QUIZ! Which two techniques are being used

in this ad for Proactiv?a. Bandwagonb. Loaded Wordsc. Testimoniald. Transfer e. Repetition

HOMEWORK Your homework Watch a television show. Use the

worksheet to document 8 different commercials you see. The commercials must be from THE SAME SHOW.

This homework will be due Monday. You will be sharing your commercials.

We will analyzing the commercials you saw.