Cocoon Consulting Matt Antony Andrew Rohr Julianne Salisbury Dan Tetsell
Nov 30, 2014
Cocoon ConsultingMatt AntonyAndrew Rohr
Julianne SalisburyDan Tetsell
Agenda
Here’s the Point
History of Businesses and Testimonials
Propadoo’s Value Proposition and Current
Market
Target Market Analysis and Marketing Plan
Financials
Summary
Directly target service-professionals to stimulate growth
Pulling together customer testimonials and references is not easy
Managing and promoting recognition content is still being done in a Web 1.0 way – highly inefficient
Word of Mouth
Recommendations from friends/fam-ily
Consumer opinions posted online
Requested Email updates
Ads in newspapers
Ads on TV
Ads on radio
Ads in magazines
Branded websites
Search engine ads
Web banner ads
Ads on mobile phones
0% 20% 40% 60% 80% 100%
Copyright - VankssenCultureBuzz & Emmanuel Vivier www.culture-buzz.com
Propadoo’s Value Proposition
Links create for
use at every
customer contact point
Just click and Prop – easy and in real-time
Referrals requested at every
touch point
Props streamed
to own website, Propadoo
profile and Twitter
feed- Socialized Testimonials
- Easy to Manage
- Automatic
Current Market Snapshot
Teachers, CoachesDoctors
H R D e p a r t m e n t s
You and Me
Small Businesses
Financial Advisors Corporations
Jump On!
Propadoo Bandwagon
Real Estate Agents
SEO Orgs
Current Market Snapshot
Teachers, Coaches
H R D e p a r t m e n t s
You and Me
CorporationsJump On!
Propadoo Bandwagon
DoctorsFinancial Advisors
Target Small businesses and service-
professionals now!
SEO OrgsSmall BusinessesReal Estate
Agents
Target Market Analysis
• Smaller marketing budgets
• More focus on social media budgets
• Limited web exposure and knowledge
• Lower differentiation from online competitors
• Testimonials and References are vital to survival
Value 1: High reward for low cost
Products & services with reviews & testimonials have
a 12.5% higher response rate
Products & services with 5+ reviews & testimonials
have a 74.5% higher response rate than those without reviews
* Based on a detailed analysis by online research firms Pollara & Nielson
Value 2: Allocating budgets to social media
Budgets go to Social Media but need results!
Spend 36% more of budgets on social media & SEO
The State of Inbound Marketing - HubSpot
http://propadoo.com/company
Value 3
Marketing Plan
For service-professionals
and small businesses
Establishing Propadoo’s Foundation
Professional organizations Networking events Social media
› e.g. LinkedIn, Meetup.com Webinars and in-person workshops Direct sales
Pricing Matrix for Target Market
TnR Package $12.99
SEO Package $29.99/mo
Propfinder $149.99/mo
• Reference Nudger- Email Contact- Phone Contact- Upload Existing Testimonials
•Vanity URL•Meta Data•Add Content•Link Out•User-generated content•Twitter/Facebook integration•Referrals
• Curate Props $199.95/mo• Manage Propadoo Profile $299.95/mo -- includes SEO package
Free Plan• Give and receive props• Prop Feed• Unlimited propping• Prop from Website
Pricing Matrix for Target Market
TnR Package $12.95
SEO Package $29.95/mo
Propfinder $149.95/mo
• Reference Nudger- Email Contact- Phone Contact- Upload Existing Testimonials
•Vanity URL•Meta Data•Add Content•Link Out•User-generated content•Twitter/Facebook integration•Referrals
• Curate Props $199.95/mo• Manage Propadoo Profile $299.95/mo -- includes SEO package
Free Plan• Give and receive props• Prop Feed• Unlimited propping• Prop from Website
Special Promotion Options
• Buy full year get first month free
• Incentives for referring new business
• Promotions for clients with most or best testimonials each month
• Highlighted spot on Propadoo’s homepage and newsletters
Financials
Business User Growth
Monthly Operating Profit
1 4 7 10 13 16 19 22 25 28 31 34 370
2000
4000
6000
8000
10000
Paying Business Users
High GrowthMed GrowthLow Growth
Months
7776 Users
1 4 7 10 13 16 19 22 25 28 31 34 37 $(10,000)
$10,000
$30,000
$50,000
$70,000
$90,000 Monthly Operating Profit
High GrowthMed GrowthLow Growth
Months
$85,000
Summary
o Great Ideao Focus on Service-Professionals and Small Businesso Use Social Media and Networking to Promote Propadooo Growth and Financial models point to significant future profitability