Proof

table ofcontents

BloomNet

3Products

15Services

23Technology

33Team

Directory1 Old Country RoadCarle Place, NY 11514800-BloomNet(800-256-6663)

Directory TeamPublications Director: Fred RussellPublications Coordinator: Colleen MillerLead Designer: Andrea PrendamanoGraphic Artist: Kevin Bright

WeLCOMeto your 2013

June Directory

PRODUCTSBloomNet

4Harry London

81-800-Baskets.com

10WorldFlowers.com

11Fruit Bouquet

12Anagram

13Yankee Candle

14Sympathy Guide

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BloomNet Products 2013 HARRY LONDON

Email [email protected] us at www.MyBloomNet.net

Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products4

Since 1922, Harry London has offered the finest hand-crafted chocolates. Today,

Harry London’s Best Selling Everyday and Signature Line of Chocolates are a winning

combination for retail sales! Best Selling Everyday Harry London Chocolates, now

available through BloomNet Products, include Buckeyes, Joys, Gourmet and Mini

Chocolate Covered Pretzels, as well as everyone’s favorite – $100 London Mint Gift Set.

These wonderful confections provide terrific sales options for cash & carry, add-on gifts

and Gift Basket components!

A.5.5oz. Mini PretzelsMilk, dark, white and peanut butterpretzels in handsome gabbled gift boxes.Product SKU#:29970: Milk Chocolate Mini Pretzels29971: Dark Chocolate Mini Pretzels29972: White Confection Mini Pretzels29973:Milk Peanut Butter Pretzels NuggetsMSRP: $5.00 | Unit Price: $2.50Case Pack: 6 | Case Price: $15.00

B.5.5oz. Everyday JoysIndividually wrapped Joys in avariety of mouth watering flavors.Product SKU#:29964: Cappuccino Biscotti Joys29965: Mint Cookie Joys29966: Milk Crispy Joys29967: Milk Pretzel Joys29968: White Pretzel Joys29969: Peanut Butter Crispy JoysMSRP: $5.00 | Unit Price: $2.50Case Pack: 6 | Case Price: $15.00

BEST SELLING CHOCOLATESfrom Harry London

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Visit us at www.MyBloomNet.net today!5bloomnet products

C.5.5oz. Buckeyes Gift Box (not shown)Delicious peanut butter Buckeyes in ahandsome gift box for everydaygifting occasions.Product SKU#: 29974MSRP: $6.00 | Unit Price: $2.94Case Pack: 12 | Case Price: $35.25

D.NEW 12.25oz. Harry London Buckeyes TinIndividually wrappedBuckeyes made withcreamy peanut buttercoated in luscious milkchocolate in a gift tin.Product SKU#: 29828MSRP: $12.00 | Unit Price: $4.65Case Pack: 12 | Case Price: $55.80

E.8oz. Gourmet Chocolate PretzelsLarge gourmet pretzels drenched in rich,creamy milk chocolate and presented in theperfect holiday box.Product SKU#:29962: White Confection Covered Pretzels29961: Milk Chocolate Covered PretzelsMSRP: $10.00 | Unit Price: $3.90Case Pack: 12 | Case Price: $46.80

F.13.5oz. London Mint $100 Bill Gift BoxCreamy mint and milk chocolate in anovelty $100 bill gift box.Product SKU#: 29975MSRP: $12.00 | Unit Price: $5.92Case Pack: 12 | Case Price: $71.007oz London Mint $100 Bill Gift BoxProduct SKU#: 29976MSRP: $6.00 | Unit Price: $2.70Case Pack: 18 | Case Price: $48.60

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BloomNet Products 2013 HARRY LONDON



SWEET PRODUCTSHarry London’s premium Signature Line of Chocolates is

packaged in a sleek, sophisticated package to offer a

beautiful presentation. Hand-crafted by expert chocolatiers,

Assorted Chocolates are hand packed in a one of a kind tray

and are available in three sizes. Individually wrapped dark and

milk chocolate Squares and Batons are created in a variety of

delicious flavors and provide flexible point of sale and gifting

options. Flexible single product purchasing and replenishment

options at prices you can afford!

A.Signature 14oz. Assorted ChocolatesProduct SKU#: 97738MSRP: $30.00 | Unit Price: $8.25Case Pack: 12 | Case Price: $99.00

B.Signature 2oz. Assorted GourmetChocolatesProduct SKU#: 97741MSRP: $5.00 | Unit Price: $2.36Case Pack: 24 | Case Price: $56.74

C.NEW 5.5oz. EverydayGabled Box CollectionIndividually wrapped gourmetchocolate in a variety of flavorsin gables gift boxes.Product SKU#:92796: LondonMints92804: Soft Caramels92800: Raspberry Truffles92807: Peanut Butter Meltaways92811: French Vanilla Mochas92815: Hot Fudge TrufflesMSRP: $4.99 | Unit Price: $2.50Case Pack: 6 | Case Price: $15.00

D.Signature 8oz. AssortmentProduct SKU#: 97742MSRP: $20.00 | Unit Price: $6.49Case Pack: 12 | Case Price: $77.78

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Visit us at www.MyBloomNet.net today!7BloomNet Products

FreeDisplay$442

VALUE!

EVERYDAY DISPLAYCollection

The Everyday Display rack is filled with some of

Harry London’s best sellers and are a delightful way

for consumers to experience our wonderful variety

of chocolates. The rack is FREE with the purchase of

the inventory package of chocolates. The inventory

package is almost enough to fill the rack TWICE!

Great value and great price.

HARRY LONDONEveryday Display RackINCLUDES

(1) Peanut Butter Meltaways (1) Milk Sea Salt Caramels

(1) Buttery Caramels (1) Dark Soft Caramela

(1) Milk London Mint (1) 14oz Assorted Chocolates

(1) 8oz Assorted Chocolates (1) 8oz All Milk Assortments

(1) 2oz Assorted Chocolates (1) 8oz All Dark Assortment

(1) Milk Chocolate Squares (1) Dark Raspberry Squares

(1) Dark and Milk Squares (1) Dark Squares

(1) 14oz Assorted Truffles (1) 7oz Assorted Truffles

(1) 7oz All Milk Truffles (2) 25oz Assorted Truffles

(1) 7oz All Dark Truffles (1) Dark Raspberry Truffles

(1) Milk Pralines

Ships in multiple master cartons.

Product SKU#: 97737 | Unit Price: $1,293.003 monthly installment payments of $431.00Dimensions: 23”W x 79”H

MOVABLE RACK!

BloomNet Products 2013 1-800-BASKETS.COM



GIFT & GOURMETBasket Program

What’s the perfect complement to your shop’s beautiful fresh floral arrangements?

Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-to-

offer and profitable for your business, our gourmet gift baskets arrive pre-made and

start at just $29.99. They’re handcrafted and filled with high-quality, world-class foods,

and always reflect well on your store and make a great impression on your customers

and their friends and loved ones. Together, we can make your full-service shop your

customer’s first choice for all their floral and gourmet gift giving needs.

Deluxe Balsam Gift BasketProduct SKU: 92453BN

MSRP: $22.94Case Pack: 2 | Case Price: $45.87

Unit Measures: 11”H x 7”W x 13 ¼”L

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Visit us at www.MyBloomNet.net today!9bloomnet products

Happy Birthday Decorated PretzelsProduct SKU: 89843BN

MSRP: $24.99 | Unit Price: $12.50 | Case Pack: 2 | Case Price: $25.00

All Smiles Sweets & Treats BasketProduct SKU: 89844BN


Great Big Happy Birthday Sweets & Treats Gift BoxProduct SKU: 89845BN


Moments of Relaxation Spa TowerProduct SKU: 89846B

MSRP: $89.99 | Unit Price: $56.00| Case Pack: 2 | Case Price: $112.00

check out our everyday assortment of retail Gift baskets available at www.BloomNet.net

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BloomNet Products 2013 WORLD FLOWERS



Introducing an exciting new way of purchasing the freshest flowers from all over the planet!

Visit WorldFlowers.com

Logonusing your Bloomnet shopcode and purchase usingyour clearinghouse account.

Productsfrom Holland, South & CentralAmerica, U.S. Canada

We ShipNext Day Air, Next Day Priority,Saturday Delivery, FOB,Cold Chain

We offer all varietiesNext Day, Prebooks, StandingOrders, Quarterly StandingOrder specials

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BloomNet Products 2013 FRUIT BOUQUETS

GROW YOUR BUSINESSwith delicious fruit arrangements for any occasion! A sweet business opportunity.

BenefitsExpand your business by introducing an entirely new product category.

Attract new customers, deliver to more customers, and increase your

local customer base.

Increase your in-wire volume by becoming one of the select few fulfillers

of Fruit Bouquets™ in your local market.

Leverage your existing retail location an delivery/fulfillment capabilities.

Leverage the national marketing reach of 1-800-FLOWERS.COM®, the

most recognized brand in consumer gifting.

Low cost of entry and sizeable revenue growth opportunity.

Broaden your assortment for every gifting occasion, including major

holidays.

Optimize existing delivery trade zone within your current market.

Join this exciting new program now and become a part of its rapid

growth from its early stages.

Visit us at fruitbouquets.com

To inquire about becoming a fruit bouquet filler, email us at: [email protected]


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BloomNet Products 2013 BALLOONS



18” Foil BalloonsBest selling occasion, colors, designsand sentiments! Features Baby, Get Well,Happy Birthday, Love, Valentine’s Day,and Mother’s Day.

Occasions: Birthday, Get Well, LoveAnniversary, Baby

Case pack: 25 | Case Price: $16.25Unit Price: $0.65 | Suggested Retail Price: $3.99

Case pack: 100 | Case Price: $65.00Unit Price: $0.65 | Suggested Retail Price: $3.99

EVERYDAY BALLOONS18” Sentiment Assortments. Choose from the largest selection of best selling foil balloon shapes & designs

Big White Birthday CakeShape Mylar Balloon

Code: #92822 | Unit Price: $2.50Case Pack: 12 | Case Price: $30.00

Mixed Sentiment MylarBalloon Assortment

Code: #92841 | Unit Price: $2.50Case Pack: 12| Case Price: $30.00

includes:3 Tiny Bundle Rattle Shape,3Thank You Burst Shape,3 Bumble Bee Shape3 Chatterbox Orange Flower Shape

Call the BloomNet Product Sales Team at 1-800-322-2421or visit BloomNet.net for more information.

Baby Marquee Shape Mylar Balloon

Code: #92830 | Unit Price: $2.50Case Pack: 12 | Case Price: $30.00

includes:6 Baby Girl Marquee Shape6 Baby Boy Marquee Shape

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BloomNet Products 2013 YANKEE CANDLE

Fragrance of the MonthThis well-established promotion consistently provides

increased floor traffic and sales, month after month.

How the program works:

1. Choose the month(s) in which you would like to participate

2. Choose whether you would like to purchase 1, 2 or all 3recommended fragrances.

3. Choose the forms you wish to purchase at 15% off wholesale

4. Choose the level of your buy-in

5. Place your order for any of the available months and select yourpreferred ship dates. Don’t forget your FOM marketing collateral

(stickers and signage)!

ACT NOW! If you are not already an Authorized Yankee Candle®

Retailer, call our product specialists at 1-800-322-2421 ext.553,or visit us at yankeecandle.com.

To order, call: 800-322-2421 x553fax: 904-520-4610 | www.BloomNet.net

Top5 Rea

sons

to Particip

ate

in FOM

1. Boosts A

verage Tran

saction

2. Increase

s Volume

3. Offers Va

lue

4. Drives Im

pulsePurch

ases

5. Encourag

es Trial of N

ew

Fragrances

and Forms

$300 minimum buy-in per month required and cannot be combined with any other offer; 15%

discount is taken on the total purchase after the minimum buy-in is achieved; orders cannot ship

more than three months prior to the in-store program start date; only one replenishment order is

allowed per month and must be submitted by the 10th of each month (example: January’s FOM can

be replenished once and must be received by January 10th); replenishment orders must ship ASAP.

As an authorized Yankee Candle® retailer, you will receive:FREE Shipping on all orders over $300

FREE Display on initial starter package (new customers only)

5% DISCOUNT on initial starter package


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ColleCtions15 separate colorsections, including

sympathy for the home& plant collections.

ArrAngementsOver 125 fresh newindividual sympathy

arrangements.

lAtest trendsFeaturing bothcontemporary &

traditional designsbased on consumer

demand.

Florist FriendlyDesigns utilize the

most commonly usedfloral varieties & can bere-created with ease by

your designers!

mArketingLeverage professional

tools to market to funeraldirectors & customers

both in person& online.

AFFordAbleMost affordable

Tributes Selection Guidein the industry-starting

at ONLY $49.99*!

1-800-FlOWeRS.COM®

Sympathy Collection is nowavailable as a BloomNet expressions of flowersselection guide insert

Sympathy Collectioninsert ONLY $49.99*

Sympathy Collection insert &Stand Alone Binder $59.99*

don’t delAy!to place your order, visitwww.bloomnet.netor call us at

1-800-BloomNet (1-800-256-6663)

ofSYMPAThY SeLeCTiON GuiDe

expressions of flowers-tributes

Grow your Sympathy Business with Professional Marketing Tools powered by BloomNet


Call us at 1-800-BloomNet (1-800-256-6663)bloomnet products14

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SERVICESBloomNet

16Floriology Institute

18Florist Quality Care Program

19Vehicle Wrap Program

20Corporate Custom Apparel

21Wedding Wire

22Vase Expressions

BloomNet Services 2013 FLORIOLOGY INSTITUTE


Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Services16

Give yourself a raise

EDUCATION PAYS!BloomNet offers a State of the Art Education Facility to provide retail florists

the training tools needed to build a solid foundation to the floral community.

FLORIOLOGY INSTITUTE OFFERSPrinciples & Elements | Modern Twist on Everyday Design

Wedding, Party & Event | Sympathy of TodayCompetition | Certification | Prom & More!

JACKIE LACEYAIFD, PFCI, CFD

OUR INSTRUCTORS

DONALD YIMA.I.F.D, P.F.C.I

NEW CLASS FOR OCTOBER: “BLING TO CHING”Jackie Lacey is offering an exciting new course to dazzle

your customers with some sizzle. Sign up today for the

2-Day course on October 6–7. Email Nicole Gandini-Rominelli

at [email protected] or call 516-237-7973!

Enrollment is open toall industry professionals.

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Visit us at www.MyBloomNet.net today!17BloomNet Services

HERES WHAT PEOPLE ARE SAYING ABOUT FLORIOLOGY:

“This was a great class andI am so thankful I was ableto attend and I learned somuch. Can’t wait to comeback soon!”

–SARAH BAdEN,KEEFES FLOWERS

“Worth every minute! WhatI learned within the firsthour was worth coming.I will be back for everycourse that I can makeit to, changed my outlookon my career.”

–dAvIdGOOdSON,BAYSIdE FLORIST

“This has inspired me tobring new energy into mycurrent and new business!Thank you!”

–ANGELA MANdIAGO,CIRCLE OF LIFE

Approved Pathway Provider

BloomNet® FloriologyInstitute Gains AIFDPathway ProviderDesign Education

Certification

OUR MISSION is to establish the premier, industry accredited educational services for the floralindustry, to build a foundation for excellence, support best practices, and enable innovativeapproaches in floral design and retail business practices that allow florists to reach their fullpotential and allow their customers to recapture the joy and expression of the language of flowers.

Bling to Ching, Prom & Morewith Jackie Lacey, AIFD, PFCI, CFD

Competitive/Certification& Portfoliowith Jackie Lacey, AIFD, PFCI, CFD

Principles & Elementswith Jackie Lacey, AIFD, PFCI, CFD

Modern Twist onEveryday designwith Donald Yim, AIFD, CPFD

Wedding Bliss & Party& Eventswith Jackie Lacey, AIFD, PFCI, CFD

january

20-24

OCTOBEr

6-7

marCh

2-4april

13-17junE

1-5

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BloomNet Services 2013 FLORIST QUALITY CARE PROGRAM



CONSIDER THE BAR RAISEDRecognizing BloomNet Florists nationwide for outstanding achievement and

commitment to the industry. A recognition program built by Florists for Florists.

TOMADDALIA

REGION 1

FLOWERS BYADDALIA

175 Route 37 WestToms River, NJ

08755

MARISANGOLIA

REGION 2

KARIN’SFLORIST

527 Maple Ave. EVienna, VA

22180

MARY BETHHARROLD

REGION 3

PAPILLIONFLOWER PATCH105 S. Washington

Papillion, NE68133

THIASMITHREGION 4

SILVER SPRINGSFLORAL & GIFTS800 Central SW, Ste. C

Albuquerque, NM87102

DAVIDHEROMAN

REGION 5

ORIGINALHEROMAN’S

2291 Government St.Baton Rouge, LA

70806

OK

GA

VA

NY

FL

NM

MD

TX

KS

NE

SD

NDMT

WY

COUT

ID

AZ

NV

WA

CA

OR

KY

ME

PA

MIMA

RICT

WV

OH

IN

IL

NCTN

SC

ALMS

AR

LA

MO

IA

MN

WI

NJ

VT

NH

DE

REGION 1

Tom AddaliaFlowers by Addalia

A

C

REGION 2

Maris AngoliaKarin's Florist

REGION 5

David HeromanOriginal Heroman's

REGION 4

Thia SmithSilver SpringsFloral & Gifts

IL

IA

WI

REGION 3

Mary Beth HarroldPapillion Flower Patch

FloristQu

ality Care Program

Here’s how to find aQuality Care ProgramAward Winner whereyou’re sending an order!Look for the Quality CareLogo next to the shop namein both the printed oronline directory. Look forthe highly visible displayads in the directory. To finda complete list of winnersgo to www.bloomnet.net.

Florist Quality Care Board 2013 - 2014

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Visit us at www.MyBloomNet.net today!19bloomnet services

did you KnoW?• Vehicle signage garners over 8 million

impressions in a 12 month period.*• 92% of people notice and read

graphics on wrapped vehicles.*

desiGns• choose from a large selection

of design templates• custom options available• printed on state of the art 3M vinyl

with gloss laminate• a proof will be sent for authorization.

installation• apply 12 monthly installments to your

bloomnet clearinghouse statement• installation is included in price• color spot has a nation-wide network

of certified wrap installers• installation only takes 1 – 2 days!• color spot offers performance

guarantee of 3 years

for more information, call us at 877-345-spotor go to http://wrap.bloomnet.net

vehiCLe WRAPS DRive BuSiNeSSiN The RiGhT DiReCTiON

BloomNet Services 2013 CUSTOM APPAREL



OUTFIT YOUR STAFF AND SHOPwith Custom Apparel and Supplies

OUR PROGRAM INCLUDES:

• User-friendly online ordering

• Superior customer service

• Customization (shop name & logo)

• Quality brand name apparel (uniform quality available – wrinkle free)

• Preferred pricing for BloomNet Florists

• Diverse product and color mix

• Apply to your Clearinghouse account

Visit our Online Store for Uniform and Shop Supplies

http://apparel.bloomnet.net1-800-366-4924 x369

Uniforms:• Shirt

• Aprons

• Name badge

• Hat

• Jacket

• Sweatshirt

Shop Supplies:• Gift Bags

• Pens

• Flexi Vases

• Magnets

• Door Mats

• Calendars


GROW YOURWedding Business

Leads: Receive FREE leads fromengaged couples in your local area.

Online Reviews: Easily compile andpromote those positive weddingreviews on your homepage.

Forums: Participate in weddingblogs to share ideas, experiencesand helpful advice.

Events & Deals: Showcase your events& deals to attract potential clients.

Online is where the action is: 77% ofcouples plan their wedding online.

Direct Connect: Bride’s will have directaccess to the florist’s website, imagegallery and contact information.

Fastest Growing Network

6 Million Visitors Per Month Manage all your advertising acrossnumerous sites all in one place

ADVERTISESave 25% offall advertising

packages

BloomNet’s Wedding Wire™ programreaches 6 million brides each monthwith a customizable online store front,flexible advertising packages, andaffordable pricing with exclusive discountsfor BloomNet Professional Florists!

For more information, go to wedding.bloomnet.net

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BloomNet Services 2013 VASE EXPRESSIONS



Create a one-of-a-kind truly original gift with

VASE EXPRESSIONS

EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™,

an innovative retail program Exclusive for BloomNet Professional Florists!

What is Vase Expressions ?

Vase Expressions allows customers to personalize their floral arrangement vase with

a photo of their choice.

How Does it Work?

Customers simply bring a digital photo from their phone or

download one from their Facebook page and bring to a

participating BloomNet Florists shop to turn their

arrangement into an extra special, memorable gift.

The Vase Expressions portal is also pre-loaded

with dozens of background images to help your

customers express themselves perfectly! Your

customers will love this creative and impressionable

opportunity to personalize their arrangement.

CALL 1-800-BLOOMNETFOR MORE INFORMATION

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OHAPPY ANNIVERSARY MARIANNE

LOVE, PAUL

TECHNOLOGYBloomNet

24Business Management System

26Credit Card Processing/Hardware Procurement

27BloomNet Essential

28Directory Online

29Hosted Websites

30Single Platform

31Vase Expressions

32Essentials App

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BloomNet Technology 2013 BLOOMNET MANAGEMENT SYSTEM


Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Technology24

More productivity means more profits.

With BloomNet’s state-of-the-art Business

Management System and its easy-to-use

software you can get more done in less

time – increasing efficiencies and reducing

operating expenses. Best of all, this intuitive,

comprehensive and web-based point of sale

solution gives you the freedom to be a

creative floral artisan, allowing you to

concentrate on growing your business

instead of thinking about your technology.

Focus on your customers, not your software

•Designed by florists...for florists.

•Easy single-order entry screen.

•Fully integrated with BloomNet Essential and

BloomNet Hosted Websites, enables you to

provide seamless best-in-class customer service for all your orders.

One system does it all

•Captures orders, verifies addresses for deliveries, routes orders for drivers, tracks

sales tax, prints professional enclosure card messages, and much more.

•Provides increased visibility into your business intuitive pre-configured reports,

eliminating the time-consuming manual tracking of information.

•Frequent software enhancements to meet your growing business needs.

•Designed to make you independent of your wire service.

Everything you need, for less than you expect

•Affordable pay-as-you-go pricing with flexible monthly payments.

•No long term contracts.

•At as low as $150 per month, the system costs less than $0.94 an hour,

enabling your most productive employees to focus on what they do best.

BLOOMNET BUSINESS

MANAGEMENT SYSTEM

Visit us at www.MyBloomNet.net today!25bloomnet technology

FEATuRES AT A gLANCE

Point of Sale

•Quick Order entry & Management (Cash & Carry, Delivery, Outwire)

•Customer Receipt and Super Ticket with enclosure Card

•Real-time Credit Card Processing

•Complete Product Catalog (including 1-800-FLOWeRS.COM® and BloomNetSelection Guide collections, and your own shop-specific gifts and arrangements)

•Robust Customer Database

order Management

•Order Modification (edit, Cancel, Reject)

• integration with BloomNet Wire Service

• integration with BloomNet hosted Websites

•Ability to enter inbound orders from wire services other than BloomNet

Business Management

•Work Queues (To Be Designed, Awaiting Delivery, Out For Delivery)

•Delivery and Trip Routing

Financial

• integrated Credit CardProcessing allows for automaticadjustments and additionsagainst the transaction

•Automated tax calculationand reporting

•Cash Flow analysis(incorporating wire servicerules and percentages)

•Automated Tax Calculation

•Custom Promotion Codes

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BloomNet Technology 2013 CREDIT CARD PROCESSING

BloomNet Technology26

CREDIT CARD PROCESSINGSave money and enhance your bottom line. Relieve the workload burden of managing credit card

transactions. And relax, knowing your customers’ credit purchases are being processed with the

highest security and reliability. BloomNet’s Credit Card Processing offering is the low-cost solution

that delivers tangible benefits to your business every day.

Exceptional service, simple pricing. Clear advantages.

•Integrates directly with the BloomNet Business Management System

and BloomNet Hosted Websites for automatic real-time processing.

•Service provided by a third party. Unlike competitive

providers, BloomNet does not have visibility into

your shop’s credit card processing and clearing.

•Wholesale rates.

•Separate credit card and BloomNet

Clearinghouse statements.

•Affordable equipment leasing and purchase.

•No upfront fees.

•PCI Compliant.

HARDWARE

PROCUREMENT•We are an authorized reseller.

•Competitive pricing for all your technology hardware needs.

•Apply hardware purchases directly to your Clearinghouse Statement!


Call us at 1-800-BloomNet (1-800-256-6663)

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Visit us at www.MyBloomNet.net today!27BloomNet Technology

BLOOMNET ESSENTIALWe’ve made communicating with other BloomNet Florists a seamless experience. And now,

BloomNet Essential technology is even better. Manage each of your BloomNet orders more

effectively. Run your business more efficiently. Boost your sales, productivity and profits

immediately – all with one web-based application that’s as advanced as it is user-friendly.

Powerful technology, at your fingertips.

•Send and receive floral wire orders and messages

instantly and electronically.

•Submit Report of Incoming Orders electronically.

•Automatic printing of BloomNet orders and messages.

•Utilize “Quick Links” to access commonly used websites such as BloomNet Products and Napco.

•Enjoy automatic updates to the software without interruptions to your business.

Self-service capabilities to make your life easier.

•Access Clearinghouse Statements online.

•View Design Resource Guides, Floral Selection

Guides, recipes and product images online.

•Zip code management.

•Self suspension.

Enhance customer service with enclosure cards.

• Save time, reduce labor costs by solving a repetitive and manual task.

• No spelling errors, easy to read.

• Professional presentation reinforces branding with your shop name,

address and phone number on every order.

• Flexible, perforated format.

• Available at www.bloomnet.net

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OHAPPY ANNIVERSARY MARIANNE

LOVE, PAUL

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BloomNet Technology 2013 DIRECTORY ONLINE



COMING SOON–DIRECTORY ONLINELater this Fall the Directory Online is adding a completely new way to search for

BloomNet Professional Florists. The new look will have “Google-like” landing page that

is clean and organized making finding the right florist to fill your order even easier.

Please take a look at some of the new features...

SEARCH: The initial search screen gives you the choice

to search by Resident or Business or by Facility.

A facility would include Hospital, Funeral Home or

Nursing Home. This is a great feature to help you find

the right florist for your customer’s order.

RESULTS PAGE: The results page for your search

inquiry now returns a more search engine type landing

page that allows you to view all florists on one page,

with a clean and crisp look and feel. It also allows for a

“paid for placement” advertising opportunity.

ADDRESS VERIFICATION: With new technology the

directory online will be able to verify the recipient’s

address for greater assurance. If the system cannot

confirm the address it will give

you recommendations.

Other features include Social Media, Banner Ads, Video and ImageGallery and a new Review and Recommendations Section.

Search

Results Page

Address Verification


Compete more effectively with online floral

retailers. Grow your business by giving it

more exposure. Fulfill local orders online.

Plus, offer customers the ability to send floral

orders anywhere in the U.S. through your

own e-commerce site. With BloomNet Hosted

Websites, you can increase average order

value and boost profits with orders coming

directly to you through your website. And

by utilizing our targeted online marketing

services, you’ll better engage your customers

while we do the work of managing your

website design and email campaigns.

IT’S A NEW FLORAL LANDSCAPE.

SEIZE THE OPPORTUNITIES.

•Expand your marketing reach to millions of

potential web visitors.

•Enhance customer relationships.

•Improve service, gain repeat business.

A COMPLETE WEBSITE SOLUTION.

•Easy, affordable. Powerful.

•Dozens of professionally designed templates

including seasonal and holiday themes...

change your store website design quickly and

easily.

•Simple, user-friendly website administration.

•Pre-loaded with more than 250 product

images and descriptions.

•Optimized for search engines.

•Customized banner ads to promote your shop.

•Create promotional codes, offer online specials

and site-wide discounts.

•Free holiday email campaigns sent to your

registered customers or a third party email list

you provide.

•McAfee secure. BloomNet Hosted Websites

are tested and certified daily to protect against

identity theft, viruses, spyware and other

online threats.

INCREASE YOUR VISIBILITY WITH

LOCATE MY FLORIST.

•Online portal (LocateMyFlorist.com) enables

consumers to search and locate BloomNet

Florists nationwide.

•Customers find you on the web, and connect

with you locally

•Increases your visibility to customers

world-wide.

BLOOMNET HOSTEDWEBSITES

BloomNet Technology 2013 SINGLE PLATFORM



DID YOU KNOW?When researching products or services in their local area, over 90%

of consumers now use online media. And 60% want more than just contact information*.

They want details.

For further information about SinglePlatform visit bloomnet.singleplatform.com

or email us at [email protected].

SinglePlatform. It’s yet another way BloomNet is powering-up your profit potential.

DISCOVER THE POWERof your digital storefront

Introducing BloomNet’s

Web Marketing Programpowered by

Get discovered and grow yourbusiness!

BloomNet handles the setup and shares yourshop info, featured products, photos, specialevents, and more.

SinglePlatform publishes this informationacross the web, expanding your storefrontto millions and providing the detailspotential customers are looking for.

*BIA/Kelsey Research Group

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BloomNet Products 2013 FLORAL SELECTION GUIDE APP

THE FLORAL INDUSTRY’S FIRSTFloral Selection Guide iPad®* App!

Like us on Facebook today for theexciting Expressions of Flowers™-Essentials

Selection Guide iPad App Launch!

*iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

Your NEW BloomNet Expressions

of Flowers™ — Essential Selection

Guide will be available for iPad.

Now BloomNet Professional Florists will

have their customers, and floral designs,

in the palm of their hands, with our

state-of-the-art shopping experience!

Here are just a few of the benefitsBloomNet Florists receive:

iNNOVATIVE marketing tool to maximize

your Expressions of Flowers™ — Essentials

Selection Guide.

iNCREASE your profit potential and maximize sales

throughout your shop with Expressions of Flowers™

— Essentials Selection Guide iPad App.

iNTERACTIVE browsing experience allows

customers to shop your Expressions of Flowers™ —

Essentials Selection Guide by Occassion, Holiday,

Product Name or Price.

iMMEDIATE holiday & everyday design updates for

your Expressions of Flowers™ — Essentials Selection

Guide will be sent to your iPad!

iPAD App for your Expressions of Flowers™ —

Essentials Selection Guide is FREE for all BloomNet

Professional Florists!


BloomNet Services 2013 VASE EXPRESSIONS



Create a one-of-a-kind truly original gift with

VASE EXPRESSIONS

EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™,

an innovative retail program Exclusive for BloomNet Professional Florists!

What is Vase Expressions ?

Vase Expressions allows customers to personalize their floral arrangement vase with

a photo of their choice.

How Does it Work?

Customers simply bring a digital photo from their phone or

download one from their Facebook page and bring to a

participating BloomNet Florists shop to turn their

arrangement into an extra special, memorable gift.

The Vase Expressions portal is also pre-loaded

with dozens of background images to help your

customers express themselves perfectly! Your

customers will love this creative and impressionable

opportunity to personalize their arrangement.

CALL 1-800-BLOOMNETFOR MORE INFORMATION

TEAMBloomNet

34Senior Management

35Management/Senior Sales

36MAC Region 1

37MAC Region 2

38Sales Management

39Product & Directory Sales

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BloomNet Team 2013


Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Team34

VINNIE MCVEIGHSenior VP Operations

[email protected]

LISA CARMICHAELVP, Marketing & New

Business Development

[email protected]

MARC GRZESKOWIAKVP of Technology

[email protected]

TED NELSONVP Products & Services

[email protected]

GINO MAROTTADirector, National Sales

[email protected]

JAMES MCCANNDirector, Products & Services

[email protected]

FRED RUSSELLDirector, Publications

[email protected]

RICHARD SQUILLARODirector, Planning,

Operations & Logistics

[email protected]

MARK NANCE, AAFPresident

[email protected]

SENIOR MANAGEMENT TEAM

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Visit us at www.MyBloomNet.net today!35bloomnet team

MANAGeMeNT TeAM

gREggCANigiANiSenior Manager,Credit &Collections

[email protected]

ELAiNE

BELLManager,Customer Service

[email protected]

DAVEDoBBiNSBusinessAnalyst

[email protected]

NiCoLEgANDiNiMarketingCoordinator

[email protected]

LAuRiNLADERouTEMarketingManager

[email protected]

KARoLSACCoNESupervisor,Tech Support

[email protected]

giNoMARoTTADirector,National Sales

[email protected]

BRENTEggLESToNRegional vPRegion 1

[email protected]

DAVEMELLiNRegional vPTechnology Sales

[email protected]

ToNYTANTiLLoRegional vPRegion 2

[email protected]

MoNiCAVACCARiRegional vP-Premier

[email protected]

ChuCKYEARiCKRegional vPNationalAccounts

[email protected]

SeNiOR SALeS TeAM

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BloomNet Team 2013



MARKET AREA CONSULTANTSRegion 1

BRENTEGGLESTONRegional VP

[email protected]

RICHARDBENVENISTECA (N)

[email protected]

ADAMCOLBERTIL, MO

[email protected]

BENFERROCA (S), HI

[email protected]

DANELOVEOK, TX (N)

[email protected]

JACKIEHARRELLAL, MS, LA

[email protected]

SHELLISHEPPLERWA, OR, AK, ID

[email protected]

DAVIDSHIPEKY, TN, AR

[email protected]

DONNASPAULDINGTX (S)

[email protected]

PERRYWINSLOWAZ, NM, NV, UT

[email protected]

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Visit us at www.MyBloomNet.net today!37bloomnet team

MARKeT AReA CONSuLTANTSRegion 2

ToNYTANTiLLoRegional vP

[email protected]

DAViDBooKMN, Wi, iA

[email protected]

DougCRESCiMANNoFL (N), GA

[email protected]

ShARAEVANTERNYC (5 Boroughs& Li), CT (S)

[email protected]

BiLLJACoBSoNNC, SC

[email protected]

KRiSTiNMuELLERPA (e), De, NJ

[email protected]

MiChAELSTEPhENSiN, Mi

[email protected]

KENVoRiENY (C), NY (W), PA (W)

[email protected]

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BloomNet Team 2013



SALES MANAGEMENT TEAM

CINDYBROOKMANCanada

[email protected]

DOUGPARKSIndustry Relations

[email protected]

LESCHODOCKRetention Specialist

[email protected]

TOMCONWAYMarket Area Specialist

[email protected]

GREGHADDADTechnology Sales Consultant

[email protected]

JAYLALOVETechnology Sales Consultant

[email protected]

JOHNSNAVLEYMarket Area Specialist

[email protected]

JEFFALTADONNARetention Manager

[email protected]

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Visit us at www.MyBloomNet.net today!39BloomNet Team

PRODUCT AND DIRECTORY SALES TEAM

david toledoSales Manager

800-322-2411 [email protected]

PRODUCT TEAM DIRECTORY TEAM

ManuelaarevaloBloomNet ProductConsultant

800-322-2421ext. 550

[email protected]

rebekahCrawfordBloomNetProduct Consultant

800-322-2421ext. 552

[email protected]

JessiefairClothBloomNet ProductConsultant

800-322-2421ext. 554

[email protected]

JordanMaretBloomNet ProductConsultant

800-322-2421ext. 555

[email protected]

ashleyMCManaManYankee CandleSpecialist

800-322-2421ext. 550

[email protected]

kellywaltersYankee CandleSpecialist

800-322-2421ext. 551

[email protected]

Charlene JordanDirectory Advertising Sales Specialist

800-322-2421 ext. [email protected]

veroniCa JorCinDirectory Advertising Sales Specialist


Jeff lebergeDirectory Advertising Sales Specialist


bob leonardDirectory Advertising Sales Specialist


for any questions reguarding bloomnet

Products, napco Products or yankee Candle

please call on one of our professional

salespersons at 800-322-2421

for any questions reguarding directory

advertising please call on one of our

professional salespersons at 1-800-322-2421

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Proof

Documents

case price

unit price

case pack

buckeyes gift box

london mint gift set

gift tin

bill gift boxproduct

creamy milk chocolate