Personal Branding Bret L. Simmons, Ph.D. Pronet, September 26, 2011 www.bretlsimmons.com
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Personal BrandingBret L. Simmons, Ph.D.
Pronet, September 26, 2011www.bretlsimmons.com
In the next hour• Define personal branding• Google+, LinkedIn, Blog,
Twitter, Facebook• Basic operating principles• Questions
Searching?
Searchable?
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
New business card
www.namecheap.com
Value
What you can do uniquely well to help others address opportunities or solve problems that matter to them.
Personal Brand
The reasons why people spread the word about your value.
Personal BrandIf the people don’t select
you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Why You?Why Now?
Document and targetyour value
Become part of the conversation
Value
Google Profile
Blog
Integrate
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Consistently Contribute
Value
Transparency
DO IT!
Questions?
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