PROMOTIONAL AND DISTRIBUTION STRATEGY - GROUP 5

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Promotion includes all activities designed topersuade and influence people when they aremaking the decision.

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To present information to consumers as wellas others.

To increase demand. To differentiate a product.

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a) Advertising Market a business through a variety of advertising

means, including mail, email, online advertising,

newspapers, magazines, television, and radio.

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b) Sales-promotion

Promotional methods using special short-termtechniques to persuade members of a target market

to respond or undertake certain activity. As a reward,marketers offer something such as: Coupons, sampleand point-of-purchase. 

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c) Direct marketing Advertising that allows businesses and

nonprofits organizations to communicate

straight to the customer, with advertisingtechniques.

Example:Charity Organization

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d) Public relation Is a very believable form of promotion that

includes news stories, features, sponsorships,and events

Free promotion throughnews stories in

newsletters, newspapers,magazines & television.

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  What is personal selling? Is the personal presentation by the firm’s

sales force for the purpose of making sales Face-to-face selling in which a seller attempts

to persuade a buyer to make a purchase.

Example:Broadband (from any telco), Cosmetics,Perfume, Healthy product.

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It provides feedback: Personal selling involvestwo-way flow of communication between thebuyer and the seller.

It complements advertising : In most situations,there is a need for explaining the quality usesand price of the product.

It educates customers : Salesmanship is notsimply a tool of convincing people to buy certainproducts.

It assists the society: Salesmen help to increaseaggregate sales and production in the countrythereby increasing employment opportunities.

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a) Field selling Face-to-face sales calls made by company representatives

on customers in their homes or places of business.

b) Over-the-counter selling Not listed or available on an officially recognized stock

exchange but traded in direct negotiation between buyersand sellers.

c) Telemarketing a cost effective method of selling to prospective customers

and of maintaining contact with existing customers using thetelephone and the other advanced telecommunications

technologies.

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 THANK YOU

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