Promotion: Exhibit Unite

exhibit unite

promotion

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A website that aims to be an effective source of information about museums and

galleries across the UK

c o n t e n t s p a g e

The Website 3

Mobile App 18

Advertising 21

Social Media 24

The Museum Association 27

Press Release 28

Museum and Gallery 29

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T h e W e b s i t e

ExhibitUnite.co.uk is an exciting new website that will be launching on 18th April. The aim of the website is to unite museums and galleries across the UK, a service where you can discover what exhibitions are currently on and are upcoming.

HomepageAt the homepage there will be the Exhibit Unite logo and underneath will be a toolbar where users can choose from the following:

Home About Museums Galleries Promotions & Vouchers News Contact

The homepage’s main photo will showcase the current month’s must see exhibition. This will include a slideshow of images of the exhibition where once clicked on will direct you straight through to the museum or gallery’s site.

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When the user clicks on the image it will take them straight to another page for more information. here they will also have the option to go through to the museum/gallery’s website.

On the homepage there will be a slideshow of several images of the exhibition of the month.

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About On this page users can find more about Exhibit Unite – what our values are, what the organisation is all about. Our Values are:

To provide optimum access to collections and services for diverse audiences, now and in the future.

To make a difference. Not content with simply meeting people’s appetite for entertainment and education we want to change and affect people’s current activities.

Helping you make the most of what museums and galleries across the UK have to offer.

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Museum If you click on ‘Museum’ on the homepage, it will take you straight to this page. This page will have a map of the UK where users can click on their chosen area. Here’s an example of London

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GAllery Similar to the ‘Museum’ page, when the user clicks on ‘Galleries’ they are taken to a page with a map of the UK. Once the user has clicked on their chosen location they will be taken to a page showing exhibitions in that chosen location, for example galleries in London. Each exhibition will have a slideshow showcasing the highlights with information next to. By clicking on the link below the information, users will be directed to the Museum or Gallery for further information and to buy any tickets.

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When the user clicks on the slideshow it can expand so they can see a larger scale of the photo.

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promotions & vouchers

“Exhibit Unite membership offers free entry to all museums/galleries and/or paying exhibitions across the country. Show your membership card at the admission or ticket desk to get your discount.” By buying a monthly or annual membership visitors will be able to enjoy any museum/gallery exhibition. By offering competitive rates Exhibit Unite will be sure to attract customers to invest in a membership.

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news

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On the homepage users will also have the option to keep up with the current news and updates from galleries and museums from all over the UK. For example, they can find out that Great North Museum has recently been refurbished, which museum has had the highest attendance and so forth.

If click on ‘here’ the user will be directed to the article on the museum association website to read further.

contact

To request further information or for any queries, users can contact Exhibit Unite through their phone number or by email. If easier and more convenient users can use the email box found on the page and Exhibit Unite aims to answer within 24hrs. Users will also have the option to contact Exhibit Unite via social media - Facebook and Twitter.

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M O B I L E A P PThere will be new smartphone app which will allow you to find great art anywhere. The state of the art app helps you to plan visits or simply get up-to-date information when you’re out and about.

This art guide is the most comprehensive guide to seeing exhibitions across the UK and is ideal for art and culture lovers. It features all the museums and galleries in England, Scotland and Wales who are members of Exhibit Unite. It will list all upcoming and current exhibitions loaded with striking imagery and helpful features. This art guide can be downloaded for a small cost of 69p by iPhone and Android users from the Apple App Store. You can also receive alerts when an exhibition is opening or coming to an end and send favourites on by email to yourself and friends via Facebook and Twitter.

Similar to the website, the app will feature an interactive map. To discover nearby exhibitions the app can find your location and show surrounding exhibitions at both galleries and museums.

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Itunes app homepage

lifestyle category

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a d v e r t i s i n gAdvertising of the website will be through several methods, Social Media, National Papers and the Museum Association. Additional advertising can also be found on the museum and galleries own website, another tool for users to keep up-to-date with exhibitions across the country. Additional to this advertising space can be brought by museum and galleries on the exhibitunite.co.uk for a fee.

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social mediaBy having our own Facebook and Twitter account we will be able to also advertise the website through social media. This will be explored in more detail in the Social Media chapter on page 24.

National newspapersThe chosen national papers to promote Exhibit Unite are:

The Metro The Guardian The Times Daily Mail The Independent The Daily Telegraph

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WWW.EXHIBITUNITE.CO.UK LAUNCHING 18TH APRIL

the ultimate website to seeing and experiencing exhibitions

across the UK

A typical advertisement to be sent to the national papers

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s o c i a l m e d i aTo really connect with a wider audience Exhibit Unite will be able to keep users updated with posts and tweets via Facebook and Twitter. Each month the profile photo on both acounts will change to show the exhibition of the month. By having a Facebook account it will allow for users to up-load their photos and comments on a museum or gallery that they have visit. Users will be able to share their experiences and recommend exhibitions for others to see.Both profiles will be closely monitored by Exhibit Unite.

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On Twitter Exhibit Unite will also follow other museums and galleries to keep up with the latest news. By having Twitter Exhibit Unite will not only be able to connect with a wider audience but post regular updates and offers about upcoming and current exhibitions.

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m u s e u m a s s o c i at i o n

Exhibit Unite are to collaborate with the Museum Association to make certain that we are delivering the best service we can. The Museum Association and Exhibit Unite’s values are very similar, especially as they are very much interested in helping museums achieve their full potential.

Who are the museum association?The Museum Association is the oldest museum association in the world, set up in 1889 to guard the interests of museums and galleries. They are independently funded by their membership, which is made up of museum professionals, institutions and corporate members.

In 2012 the Museum Association launched a nationwide discussion, inviting people in museums, funders, policy-makers and other stakeholders to think afresh about the role of museums. Museums 2020 is the Museums Association’s initiative to create a bold vision for UK museums and their impact – the difference museums can have on individuals, communities, society and the environment. One of the conclusions that their work came to was that museums do not always do enough to think long-term. The process of developing Museums 2020 will help them to do just that, providing inspiration and ideas for museums to help their thinking and planning and help them achieve their full potential for society.

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p r e s s r e l e a s e

Exhibit Unite: Representing National Museums and Galleries. A website that is a dynamic source of information of all museums and galleries across the UK.

exhibit unite

A website to be launched on April 18th 2014: www.exhibitunite.co.uk

Exhibit Unite is an independent organisation specialising in the promotion of museums and galleries across the UK. We are an organisation with a difference and our aim is to enhance the value of museums and galleries to society by sharing the knowledge, inspiring innovation and guard the interests of museums and galleries.

Museums and galleries have not been immune from the impacts of the recession, but are still delivering impressive economic benefits thanks to increased tourism in the UK and an ever-growing public appetite for culture. Between March and September 2009 one in four museums saw public funding levels drop and 7% of museums have already cancelled a programme or event, and many were reconsidering their future plans. Further financial support for museums and galleries will be needed in the future to ensure this economic growth continues apace. They need to find an effective approach to promoting that isn’t expensive but will still draw people through their doors. By providing your details on our website users will receive our monthly newsletter and as a reward they will receive a voucher to any museums or gallery with Exhibit Unite - offering a discount on admission.

Spread the word. We do.

Email: [email protected] Tel: 07702 713955 www.exhibitunite.co.uk

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m u s e u m a n d g a l l e r y p a c k

This pack will be sent to museums and galleries across the country, informing them of the service that Exhibit Unite can offer them and why they should become a member.

Inside, the pack will cover the following points:

- The Website - Why Join? - Times Are Tough - Museums and galleries need to work together - We Share Your Values - Promotion - Mobile App - Social Media - The Costs

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exhibit unite