Promotion

Promotion

Promotion By James RawlinsonPromotion Films can be promoted by using TV adverts, radio, newspaper prints, internet adverts, cinema adverts before the screening, merchandise made, such as games, books and toys and posters/billboards.

Television and RadioTV adverts and Radio broadcast are the most effective way of reaching an audience and promoting a film.This is because it can reach a bigger/wider audience than the other techniques.TV ads show the whole trailer of a film which is more effective than a poster only showing one character. The trailer shows parts of the film which will make the audience want to see it.Radio broadcast can also reach a big audience because it is aimed at the people driving to work/school which is most of the population. However it lacks visual content. But, in radio adverts the voice is more important and they can include reactions of an audience to say how good the film is, such as the radio ad for The Women In Black.

Internet and newspaperNewspaper adverts are fairly important, the films that are coming out can be promoted in the cinema listing page or have its own page with a bold picture and a description of the film.Internet adverts can be placed on YouTube films and on webpages.They can also be on the cinema webpage and the trailers could be promoted on love film or other.

Cinema and Merchandise Films that are about to be released can be shown before a film starts in the cinema, this get to the films lovers that go to the cinema regularly. They would have the theatrical trailers which are longer versions of the trailers that you see on TV.Merchandise such as games and books can be made before the film is released, therefore the film is promoted way before the release and it is well know and waited for. The women in black book was made in 1983 and made into a film in 2012.

The most effective wayI think the most effective way of reaching a wide audience is using television adverts because most of the population is watching TV at a certain time of day so you will reach a massive audience.It is visual and you can see the whole trailer which gives the story to the audience and will therefore draw them in.TV advert below:http://www.youtube.com/watch?v=ZKIWnSoyBg4Woman In Black30" Vox/Biggest UK Radio V1 Rev 2CRR, track 12012Trailer30048.0eng - Chris Kent