Promoting Yourself Online and Protecting Your Personal Brand

DON’T BE DUMB.!Promoting your professional self online and protecting your personal brand!

Kevin Knecht Senior Search & Social Strategist – I made this up! pblasio & people, Inc. @kevinknechtion

pblasio.com/blog http://www.linkedin.com/in/kevinknechtion

Who am I?!

Why should I care?!What’s the point?!

For your job, Dingus.!

1. Stand out from the crowd!

Stand out from the crowd!

Professional Headshot/Profile Image!

Add relevant work experience and education!

Add your skills!

Grab that custom LinkedIn URL!

Upload a unique background image!

Help employers find you!

Title and Summary with relevant keywords!

Get a Twitter account and add relevant interests and skills to the bio, so people looking for that sort of thing can find you.!

Show off your creativity!

Add creative content under your summary!

Add creative projects related to jobs !

Show off your website, blog, tumblr, etc !

Network with other professionals in the area!

Gain connections !

Sift through the people “you may know”!

Network using the school filter!

Join relevant groups!

Join your university’s alumni group!

They post jobs there and stuff!

Message people in your groups for FREE!

Connect with Alumni before you graduate!

Pay attention to people viewing your profile!

Check your privacy settings!

Show employers that you’re looking for them!

Say you’re actively seeking employment somewhere in your summary!

Use a Twitter account for networking

and research purposes!

Attend Industry Events and Participate!

Follow along with the conference #hashtag!

Job opportunities can

come from anything!

Leverage existing contacts!

Work on getting some recommendations !

Stay on your professors’ good sides so you can ask them!

Still have LinkedIn Questions?!

Visit LinkedIn Help Center for Answers!

GRAB USERNAMES FOR EVERY SOCIAL NETWORK!

Check KnowEm to see if your desired username is available across several social networks!!

Protect your personal brand by claiming usernames before someone else does!!

Secure your name or some variation and try to keep it consistent across the board!

You must confront the reality of how you look online!

Use common sense with your profile pics!

As Beyonce taught us, You can’t delete pictures from the internet!

See?!See? !

No seriously, do you see?!

Remember: Google will find (most of) it.

Now for a real world example…!

Used advanced search to find opportunities!

Find current employees of companies you like!

If potential employers are on social, maybe it’s not a bad idea to do the same!

Find, follow, and engage with company pages!

Find, follow, and engage with company pages!

Gather information and reach out!

Do some prospecting and send a tweet!

Follow them on Google +!

Do some research on working conditions!

Now if you apply, you are more than prepared!

Get creative and get on their radar!

My sister visited NYC before graduation and emailed some high-profile studios about tours.!

She made a blog about her trip and the various people she met along the way!

Some of them said yes!

Now she lives in NYC & freelances at Pentagram !

It never hurts to try.!

So now when people ask for my resume…!

No more paper resumes!!Ask for my resume ONE MORE TIME!!

THIS is my resume!!

Think about who you are online.!

No one else is going to do it for you.!

Kevin Knecht Senior Search & Social Strategist pblasio & people, Inc. @kevinknechtion

pblasio.com/blog http://www.linkedin.com/in/kevinknechtion

QUESTIONS?