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Slide 1
Slide 2
Promoting the Schools Mission in the Community Hillsdale
College Tuesday, June 24, 2014
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Know your Community Collier County PopulationPopulation
DemographicsDemographics Political climatePolitical climate Naples,
FL
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Create Brand
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Whats in a name
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Promote Brand
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Website Buy DomainBuy Domain Use cheap hosting siteUse cheap
hosting site Build it yourself or find a web master to donate their
timeBuild it yourself or find a web master to donate their time
Letters of intentLetters of intent EducateEducate
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Official Website
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Facebook Share newsShare news Promote eventsPromote events
Fundraise-20K in 20 DaysFundraise-20K in 20 Days Q&A
SessionsQ&A Sessions Increase support-Facebook ads are
cheapIncrease support-Facebook ads are cheap Educate: post articles
and other relevant informationEducate: post articles and other
relevant information Post pictures of eventsPost pictures of
events
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MCA Facebook Page
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Newsletter Constant ContactConstant Contact Mail ChimpMail
Chimp Go DaddyGo Daddy Link to website and FacebookLink to website
and Facebook
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Informational Meetings Who is the face of your school?Who is
the face of your school? Select venueSelect venue Establish
purposeEstablish purpose Use social media, website and newsletter
to promoteUse social media, website and newsletter to promote
Consider traditional advertisingConsider traditional advertising
Brochures and sign-up sheets (build email list)Brochures and
sign-up sheets (build email list)
Local Organizations Chamber of CommerceChamber of Commerce
KiwanisKiwanis Republican ClubsRepublican Clubs Libertarian
GroupsLibertarian Groups Tea Party GroupsTea Party Groups Parents
ROCKParents ROCK
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Parents R.O.C.K.
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Events Trade showsTrade shows Constitution DayConstitution Day
Foundation for Economic Education (FEE)Foundation for Economic
Education (FEE) Local Hillsdale eventsLocal Hillsdale events
ParadesParades School Spirit NightSchool Spirit Night
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Hillsdale/MCA Events
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School Spirit Nights
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St. Patricks Day Parade
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July 4 th Parade
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Get Out Your Calendar
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Partnerships and Community Leaders Meet with elected
officialsMeet with elected officials Girls on the RunGirls on the
Run Girl and a Gun ClubGirl and a Gun Club Freedom and Virtue
InstituteFreedom and Virtue Institute Americans for
ProsperityAmericans for Prosperity