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promoting and marketing yourself and your business
27

Promoting & Marketing - SD MCA-I

Dec 07, 2014

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Business

Brent Altomare

Slides for Brent's presentation to the November San Diego MCA-I meeting on promoting and marketing yourself and your business.
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Page 1: Promoting & Marketing - SD MCA-I

promoting and marketingyourself and your business

Page 2: Promoting & Marketing - SD MCA-I

promoting and marketingyourself and your business

Page 3: Promoting & Marketing - SD MCA-I

isn’t this whatwe do?

Page 4: Promoting & Marketing - SD MCA-I

isn’t this whatwe do?

then why are

we so bad at it?

Page 5: Promoting & Marketing - SD MCA-I

some rules

Page 6: Promoting & Marketing - SD MCA-I

some rules

ok... they’re more “guidelines.”

Page 7: Promoting & Marketing - SD MCA-I

people do business with peoplenot companies

Page 8: Promoting & Marketing - SD MCA-I
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be where your audience is

Page 10: Promoting & Marketing - SD MCA-I

be where your audience isthat means you have to know them

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focusstay on target

Page 12: Promoting & Marketing - SD MCA-I

stand out

Page 13: Promoting & Marketing - SD MCA-I

stand outmaybe take some risks

Page 14: Promoting & Marketing - SD MCA-I

track results

Page 15: Promoting & Marketing - SD MCA-I

careful with discounts

Page 16: Promoting & Marketing - SD MCA-I

careful with discounts

don’t race to

the bottom

Page 17: Promoting & Marketing - SD MCA-I
Page 18: Promoting & Marketing - SD MCA-I
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drink the kool aid

Page 21: Promoting & Marketing - SD MCA-I

drink the kool aidprove you believe in your product

Page 22: Promoting & Marketing - SD MCA-I

drink the kool aidprove you believe in your product

Page 23: Promoting & Marketing - SD MCA-I

karma is a bitchso be nice to her

Page 24: Promoting & Marketing - SD MCA-I

not dead...

Page 25: Promoting & Marketing - SD MCA-I

not dead...yet.

Page 26: Promoting & Marketing - SD MCA-I

questions?

Page 27: Promoting & Marketing - SD MCA-I

questions?more on social media from bj