Promoting and Selling your Work Online

PROMOTING & SELLING YOUR WORK ONLINE

VANELLI | MELBOURNE, FL | [email protected]

OVERVIEW

• Why should you use Facebook, Twitter, Instagram

• Not every social network is the same

• Building a following

• Get people excited about your photography

• Automating selling your images so you spend more time shooting and less time managing sales

PROMOTING

GOALS

Show your work

Gain Traction

Gain Notoriety

WHO DO YOU WANT TO SEE THESE IMAGES?

WHAT SOCIAL NETWORKS SHOULD I USE?

• Facebook

• share with friends and family

• create albums with a link to buy in the caption

• tag your images so more people can see them

• grow your fans by tagging your friends

EXAMPLE

• Shooting a lacrosse game

• After the game, create an album on Facebook

• Watermarked images for digital use

• Ask players to tag themselves or their friends

• Friends of friends will see the images too

• Add a link to purchase images in the caption

WHAT SOCIAL NETWORKS SHOULD I USE?

• Twitter & Instagram

• share with the world using hashtags

• fans don’t need to follow you to find your photos

• hashtags can be descriptive and include location and type of shoot your doing#StAugustine #BarnOwl

EXAMPLE

• Shooting a barn owl in St. Augustine

• After the shoot, put up your favorite image

• list who was with you

• add hashtags for friends and locations#StAugustine #BarnOwl

SELLING

PHOTO GALLERY SERVICES

• SmugMug

• Zenfolio

• Shopify personal store

• Flickr

• 500px

GOALS

• Create a platform that’s

• easy to manage

• ability set custom prices

• offers high quality prints

• lets you keep most of the profits

YOU HAVE OPTIONS!

• Option A - Set up an online fulfillment center

• they do all the work

• taking orders, printing, & delivery

• you keep most of the profits

• paid service, like SmugMug or Zenfolio

YOU HAVE OPTIONS!

• Option B - Print and Sell Yourself

• you do all the work and keep all of the profits

• higher quality / fine art prints / signature worthy

• use a print lab, like Millers Lab or Mpix Pro

• print yourself using an Epson printer

• learn how to print

• need to build your own store and market to customers

WHEN TO USE A LAB?

• Printing multiple images

• Fast turn-around for high quantities

• Requires less time than printing yourself

BENEFITS TO MILLERS LAB

• Send the images to Millers Lab to be printed at a special rate

• Millers offers free next-day delivery, with individually packaged images

• Perfect for bulk quantities

• Schools / Events / Packages

• Next-day delivery on orders over $15

• Offers drop shipping to your client

• Not good for one-offs

EXAMPLE

• Sports / Event / Group Portraits

• After the shoot, upload the images to Millers Lab

• Choose a variety of sizes at a packaged rate

• Free next-day delivery of your images, individually packaged

• Hand off images to the event coordinator

BENEFITS TO USING SMUGMUG

• Everything is completed online

• SmugMug handles shipping and delivery

• Doesn’t pass through your hands

• Great for individual prints on-demand

• You keep most of the profits

EXAMPLE

• Sports

• After the shoot, upload the images to SmugMug Online Gallery

• Email a link to the parents / event coordinator

• People can go online and browse/order prints

• You collect the profits after they’re order is delivered

WHEN TO PRINT YOURSELF?

• Limited edition or numbered prints

• Fine Art / Signature Worthy prints

• Personal Gifts

• Samples

• When you need just one image

SELLING YOUR IMAGES IN-PERSON

• Silent Auctions

• Schools

• Books / eBooks

• Coffee table books

• Art Fairs

• Other businesses

EXAMPLE

• Trade / Art Show

• Order your prints to sell from Millers or Mpix Pro / or print your images yourself

• Customers can purchase and walk away with your prints, same day

• Choose custom papers or framing to create fine art / signature worthy images

www.vanelliandfriends.com

[email protected]

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