PROMOTE YOUR APPEARANCE AT THIS YEAR’S SOUTHERN SPRING HOME & GARDEN SHOW! Consumers will be looking for YOU! FEBRUARY 2012 WSOC TV and WAXN TV64, TV partners.

PROMOTE YOUR APPEARANCE AT THIS YEAR’S SOUTHERN

SPRING HOME & GARDEN SHOW!

Consumers will be looking for YOU!FEBRUARY 2012

WSOC TV and WAXN TV64, TV partners for this year’s show Aleta Worzella

[email protected] 27, 2012

You’ll be at the show this year… with access to the thousands of people who attend! Utilize that association to enhance your marketing message.

• Expand your association with this high-end show by promoting your presence there. Using television and internet you can invite consumers to FIND YOU AT THE SHOW.

• You will also be able to BRAND YOURSELF WITH THIS SHOW by promoting your affiliation.

• And you’ll also have the opportunity to SPEAK TO CONSUMERS WHO WON’T BE ABLE TO ATTEND this year’s show. Reach them anyway!

Southern Spring Home & Garden Show vendors –

Station Time Days Program Total :30 Spots

WSOC 5:00a-6:00a Mon-Fri 5AM News 1WSOC 6:00a-7:00a Mon-Fri 6AM News 2 WSOC 7:00a-9:00a Mon-Fri Good Morning America 1WAXN 7:00a-9:00a Mon-Fri Eyewitness News 3WAXN 9:00p-10:00p Mon-Fri Primetime Dr. Oz Show 1WAXN 10:00p-10:35p Mon-Fri Eyewitness News at 10 2WSOC 12:01a-4:29a Mon-Fri overnight rotators 2WAXN 12:01a-4:29a Mon-Fri overnight rotators 2WSOC 6:00a-8:00a Sat Saturday Morning News 1

15 total thirty-second spots to air Feb 27-March 3, 2012 85,000 impressions of your web ad on wsoctv.com GRAND TOTAL OF 343,200 AD IMPRESSIONS* FOR YOUR MESSAGE!!!

Your investment: $5800 net Basic production is included. We require a completed and approved credit application prior to air or you may pay in advance. *A25-54

Accepted by: _____________________________ Date: _______________

Business: ___________________________

Reach consumers with your “See us at the Southern Spring Home & Garden Show” messages!

Local View of Charlotte DMA

1. Mecklenburg 377,850 54%2. York 89,800 13%3. Gaston 83,080 12%4. Union 71,690 10%5. Cabarrus 67,600 10%6. Anson 8,860 1%

Here’s Where You’ll Reach!

NORTHCAROLINA

SOUTHCAROLINA

Source: Nielsen Media Research. January 2011.

METRO CHARLOTTE (59.9% of HH population)

REMAINDER DMA (41.3% of HH population)

6 Metro Counties TV HH total = 698,880 59.9%

16 Other Counties TV HH total = 467,300 40.1%

Charlotte, North Carolina | Market #23

NC

SC

Multi-State View of Charlotte DMA

7. Iredell 63,620 5.5%8. Catawba 62,990 5.4%9. Rowan 53,980 4.6%10. Cleveland 38,830 3.3%11. Burke 34,220 2.9%12. Caldwell 32,220 2.8%13. Lancaster 30,850 2.6%14. Lincoln 29,710 2.5%15. Stanly 23,000 2.0%16. Watauga 17,900 1.5%17. Richmond 17,790 1.5%18. Chesterfield 17,270 1.5%19. Alexander 14,420 1.2%20. Chester 12,600 1.1%21. Ashe 11,320 1.0%22. Avery 6,580 0.6%

Market DMA Rank #23DMA TV Households 1,166,180Cable Penetration (Time Warner) 54.3%Alternate Delivery (Satellite) Penetration 34.0%Average # of Person per Household 2.4514th NSI Ranked African American TV HH 220,560

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