Promote Your API Brand Extend Your API Reach Chris Haddad @cobiacomm on Twitter http://blog.cobia.net/cobiacomm Read more about API Branding at http://blog.cobia.net/cobiacomm/2013/05/22/api-brand-stand-out-fr om-the-crowd / http://wso2.com/library/webinars/2013/06/your-api-branding-strate gy /
With hundreds to thousands of API options, how you promote and brand your API will influence discover, adoption, and API success. An API branding strategy must consider engagement across multiple communities, integration with identity sources, and implementing flexible API visibility and monetization policies. The API economy is progressing towards providing API developers the ability to share APIs across multiple portals, create branded API community sites, and apply varying policies across internal organization consumers or external third party developers
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Promote Your API Brand Extend Your API Reach
Chris Haddad@cobiacomm on Twitter
http://blog.cobia.net/cobiacomm
Read more about API Branding at http://blog.cobia.net/cobiacomm/2013/05/22/api-brand-stand-out-from-the-crowd/
• Build Brand Awareness– Communication and promotion– Visible outreach actions
• Brand Nurturing– Partnerships– Community relations– Education
• Brand Value– Compare adoption, retention, and revenue growth– Market interest and third-party coverage
Tailor Brand Presentation for Audience
Brand Strategy Considerations
• Engagement across multiple communities• Integration with multiple identity sources• API visibility• Monetization policies
Define your API Brand• Value– Message elements and attributes– API aggregation, orchestration– Service tiers and associated cost
• Perception and Reputation– Documentation, SDK and samples– Partners and case studies– Terms of Service– Service Level Agreement
• Retention– Integration with other APIs– Logo usage policies
Branding - Technical Guidelines
• Promote API Brand Identity• Enforce API Usage Limitations• Community Nurturing
Choose an API Brand Platform• Fully customizable look and feel• Multiple Storefronts for diverse communities• Multiple publisher groups• Flexible Service Level Tiers • Flexible monetization engine
@cobiacomm on Twitter
http://blog.cobia.net/cobiacomm
Read more about API Branding at http://blog.cobia.net/cobiacomm/2013/05/22/api-brand-stand-out-from-the-crowd/http://wso2.com/library/webinars/2013/06/your-api-branding-strategy/