Promote, Publish & Engage
May 11, 2015
Promote, Publish & Engage
% of Online AdultsUsing Social Media
Online Communication &Transformational EducationWe need to bring high process to our already high content to begin using online communication as a critical element of a lifelong learning network that helps people improve their lives and communities.
Twitter@NDSUExtApril 28 – May 4, 2014
Followers:1,958accounts
Reach: 14,209accounts
Tips for Tweets
• Use 120-130 characters to leave room for retweets
• Spread your tweets out throughout the day – tweets get more engagement when they don’t come in bunches
• Use a Twitter client like TweetDeck or Hootsuite and a tool like Buffer to help you schedule tweets
YouTube – NDSU Extension Channel
604 subscribers 576,950 video views
YouTube Tips
• Get social with YouTube – do more than post videos
• Comment on videos – thank creators for their work,add important information and kindly correct errors
• “Like” videos and share them on other social media channels
• Create playlists of quality, related videos
Facebook – NDSU Extension Service
648 likes 3,531 users reachedin last 30 days
Finding the Conversation (20 min)
Facebook Tips
• Post between 8 p.m. and 7 a.m. = moreengagement
• Include image or video
• Keep posts simple
• Post 1 – 2 times per day
Pinterest– Extension Master Gardener
353 followers
Pinterest Tips
• Organize your boards to allow followers to filter
• Be selective when repinning. Know what the pin is linked to.
• Add comments. What value are you adding when you pin?
Google+ – Power of Business
Google+ Features
• Has Pages and Communities
• Can host Hangouts and Hangouts On-Air
• Closely tied with Google Search and Google Maps