Promoprint.docx

Project Reference: BTEC LEVEL 2 DIPLOMA IN ART AND DESIGN

Title: ‘PROMOPRINT’ Timing within Course: Level 2, parts of Term 2 and Term 3 2014

Start Date: w/c 6th May 2015

Assignment schedule: Teaching & Learning: 06/05/15 – 27/05/15Interim Assessment: 27/05/15 – 17/06/15Final Assessment: 17/06/15

Artists in charge of Project: Moni Aksdal

THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOURED PAPER AND VIA THE COURSE TUMBLR SITE.

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Miskin ArtsUnits: Unit 7: Working with Graphic Design Briefs

Relevant Departmental Notes: Your personal blog is regarded as part of your work and will be

marked accordingly, alongside your sketchbook

Evidence: This will be in the form of sketchbook work, maquettes, final outcomes, research, photographs and Tumblr; blog books.

Grading criteria: Pass / Merit / Distinction are attainable

English and Maths: This project will include functional skills in English and Maths. Please bear in mind your industry requires eloquent use of English and accurate use of figures, to which end, the continuing development of these skills are firmly embedded inside all your work.

Note on copyright and plagiarism: This process will require independent research. Copying from the internet and additional sources is not appropriate and violates copyright and will be classed as plagiarism unless fully annotated and credited. You must make your work your own. We need to see that you have an understanding of the areas that you have researched. Copying work directly from ANY source will not be tolerated. If you quote ANY existing material you must put it in quotation marks and in brackets, attribute the source / author. For example: “Copying is cheating” (Robbie McGovan, 2014, Miskin Theatre)

For a more in depth analysis of what is required, refer to the Assessment Criteria Grids on the Level 2 ‘Artists Expand’ Blog.

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Miskin Arts

THE BRIEF

Miskin Arts have hereby engaged you as a Graphic Designer to create a promotional pack! It will be used in an upcoming UK launch of a brand new band/ artist. You should make a minimum of 3 connected promotional items with logo, such as CD cover, poster, flyer, T-shirt print, banner etc.The music genre is up to you in this case, but that would not normally be the case in a real briefIn the Pitch, you will need to;

- explain what kind of musical act you are promoting, style, genre, target audience- present your logo options with alternatives- present your connected design outcomes in correct format and ready for print files- present alternative design outcomes which needs to be completely different- explain the fonts you have used for the album title and why- present all the designs in your Tumblr blog

The aim of this brief is to enable you to work with Graphic Design BriefsIn your sketch book you need to show evidence of the work shop based recordings you carry out each week where you learn how to draw and paint, using lots of graphic design, studio techniques and tools by working from Primary and Secondary observations and sources. Graphic Design is a creative process that combines Art and Technology to communicate ideas. The communication should convey a message from a client to a particular audience. The purpose of Graphic Design is to promote or sell something or inform the viewers of a specific message. Designers enjoy a range of techniques and mixed sources to achieve this. Being a designer is a huge responsibility. If the design flops it could have an incredibly negative affect on the client or whoever is behind investing in the promotional campaign that you are making the graphics for! This is why understanding the entirety of the brief is so important.

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Miskin ArtsDuring the course of this project you will explore even more different ways of studying the human body, faces and details as well as drawing and painting objects, and places and nature itself. Techniques will be demonstrated through workshop inductions. You will be expected to produce a selection of experimental work which eventually will be leading to final Graphic Design outcomes relating to the Brief. This project encourages you to be curious about and experiment with a wide variety of materials, tools and techniques including the use of digital software and hardware. You become more aware of the use of formal elements and use of analysis of artists work by using correct industry terminology. You continue to practice how to plan, develop and evaluate your work in relations to your own productions. Annotations along the way are the evidence proving how well you understand the process. Always show diversity in your ideas, and a variety of skills gained throughout

It is strongly suggested to visit exhibitions and art galleries during this project to generate great sources of research evidence through your developments. You need to research and collect images from secondary sources such as books and the Internet. Record these and your responses in your sketchbook. Collect flyers, posters and examples of promotional material you have picked up out and about.

Professional Practice: Please be aware that you will be putting professional practice into action within Miskin Arts, which is a professional environment in which you are effectively being given the opportunity to publicly test your skills and gain creditable industrial experience.

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Glossary of terms:Analysis – discuss the entire aspect of a subject matter or a brief

Imaginatively – having a lively imagination, especially a creative imagination

Thumbnail sketches – a series of small sketches that communicates your ideas

Techniques – the manner in which an artist or designer produces work

Critical Studies – Own observations and analysis of others work

Diverse - made up of distinct characteristics, qualities, or elements

Formal Elements – language used to describe visual art

Source material – the point of origin (here, to be used to scan and use digitally)

Scanning – scanning settings to generate best possible replicate of the original

Pixels – dots per inch, means format and resolution of a file or image

Fx – manipulating techniques in photo shop

Filters – manipulating surfaces in photo shop

Posturize – change the tone values to higher contrast so the image looks flatter

Creative thinking – Lateral thinking (thinking out of the box)

Jpeg and psd files and formats

Interim Assessment – midpoint assessment

Independent - not relying on others for support

Evaluating - to examine and judge carefully

Miskin ArtsWhat you need to do:

1: Be able to use appropriate graphic design materials, equipment and techniquesThis is work shop based studies, where you will learn about the materials, techniques and processes applicable to graphic design. You will explore of traditional studio graphic materials and techniques as well as digital techniques, mostly by using Photo Shop and supplementing hardware, such as camera, scanners etc. (Unit 7, P1, M1, D1)

2: Write an analysis of the graphic design brief and carry out relevant research. Use research skills to influence the development of your ideas. Use spider diagrams and thumbnail sketches to communicate different ideas based on your exploration and experimenting that you carry out by using a range of primary and secondary sources. Along the way you need to collect information, such as use of the internet, photographs, postcards, leaflets/posters, notes and sketches.It’s important to show that you can use a wide range of research and recording as a rich resource for the development of your ideas. You should use critical studies of artists work as a way of learning how to carry out Graphic Design the way it is done in the industry. Show how you use creative thinking and a selection processes in response to a brief. (Unit 07, P2, M2, D2)3: Develop ideas that meet the requirements of the brief, through the use of specialist materials, equipment and techniques – Here you should develop ideas that meet the requirements of the brief through the use of materials, techniques and processes. Making notes and define. Develop your ideas. Mood boards can be useful here, initial ideas and alternative ideas showing your design development. Evidence your use of specialist materials and techniques taught to you in your workshop sessions. Master these skills ready for your interim assessment period, where you will present to your tutor as individuals. Evaluate your final products by using correct technical terms. (Unit 07, P3, M3, D3, P4, M4, D4)

Unit 7: Working with Graphic Design Briefs Be able to use appropriate graphics materials, equipment and techniques Be able to meet the constraints of a pre-defined graphic design brief Be able to develop ideas and produce a final product in response to a pre- defined graphic design

brief Understand the successful characteristics and quality of graphic design work

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‘PROMOPRINT’ Task Grids

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Unit 07: Working with Graphic Design Briefs

IMPORTANT: The following are TASKS (not to be confused with grading criteria)TASKS To gain a Pass: TASKS To gain a Merit: TASKS To gain a Distinction:

P1. Research and record visual and other

information from primary and secondary sources in response to the brief

Carry out research from primary and secondary sources relevant to the brief proposal; reference must be made to what has been collected

ANALYSIS OF THE BRIEF

M1. Conduct competent research and record

appropriate visual and other information from primary and secondary sources in response to the brief

Demonstrate that you can research and record from a variety of appropriate primary and secondary sources in response to the brief.

Information collected should be well organized and refer to brief requirements.

D1. Research and record diverse

visual and other information from primary and secondary sources in response to the brief

Independently research and record a diverse selection of information from primary and secondary sources in response to the brief.

P2. Use materials, techniques and processes safely

M2. Explore materials, equipment and

techniques effectively towards the requirements of the brief

This can be;Graphite, charcoal, pen, inks, chalks, pastels, paints, prints, digital, collages and well selected paper or cards, digital techniques and show screen shots of processes.

D2. Explore diverse materials,

equipment and techniques imaginatively and independently

P3. Develop ideas that meet the requirements of the

brief, through the use of material, techniques and processes.

Demonstrate the development of design ideas using appropriate Graphic Design studio materials and Digital techniques; along with final designs

M3. Develop alternative ideas that meet the

requirements of the brief, using a range of materials, techniques and processes

Develop alternative ideas and produce an effective outcome that meets the brief requirements.

D3. Develop a range of ideas and

outcomes, imaginatively meeting the requirements of the brief

Demonstrate an imaginative and independent approach.

Show more control in selection of alternative design development ideas.

P4. M4. D4.

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Miskin Arts Evaluate your Visual Art work Use evaluation help sheet to write about your

work

Evaluate by compare and contrast experimental developments you did and the final outcomes

Use correct technical terms and language

In depth evaluation including the whole development process and professional language

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‘PROMOPRINT’Assessment Grids

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Miskin ArtsQualification: Qualification: BTEC LEVEL 2 ART AND DESIGN Name:

Project: PROMOPRINT Unit Title: Unit Title: 07 – Working with Graphic Design Briefs

Aim and Purpose: The aim of this unit is to introduce learners to the techniques graphic designers use to create dynamic andinnovative work and communicate messages or information in response to a brief.

Criteria: 1,2,3,4,5 Initials: MA IV: Overall Grade: Date:

To achieve a Pass, the evidence must show that the Artist is able to:

To achieve a Merit, the evidence must show that the Artist is able to:

To achieve a Distinction, the evidence must show that the Artist is able to:

Evidence(in some cases, you need to specify where P, M and D criteria is separately)

Grade

P1 use materials, equipment andtechniques safely

M1 explore materials andtechniques effectively

D1 integrate materials andtechniques creatively andindependently

P2 use graphic design processes

M2 explore graphic designprocesses effectively

D2 integrate graphic designtechniques and processescreatively and independently

P3 research and record primaryand secondary sources inresponse to a pre-definedbrief[IE; TW]

M3 conduct competent researchand record appropriatevisual and other informationfrom primary and secondarysources in response to a predefinedbrief

D3 conduct independentresearch and recordappropriate visual and otherinformation from primary andsecondary sources

P4 produce developmentalwork and a final product inresponse to a brief[CT; SM]

M4 produce effective and varieddevelopmental work and afinal product to meet a brief

D4 produce imaginative andvaried developmental workand final product to meet abrief

P5 discuss successful graphicdesign work.[RL]

M5 compare and contrastexperimental, developmentand final creative works.

D5 evaluate experimental,development and finalcreative works.

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