Promolinks profile

Promolinks International

© 2008 Promolinks International http://www.promolinks.com Page 2

Table of Contents

Contents Table of Contents ........................................................................................................................................ 2

Executive Summary ....................................................................................................................................... 4

VISION ................................................................................................................................................................ 5

Mission .............................................................................................................................................................. 5

About Digital Advertising ....................................................................................................................... 5

PromoLinks Services ................................................................................................................................. 6

Digital advertising Services .............................................................................................................. 6

1. Website design and development ................................................................................................... 7

2. Online Marketing .................................................................................................................................... 7

Search Engine Optimization ................................................................................................................ 7

Online Social Marketing: ...................................................................................................................... 8

Landing Page Optimization: ................................................................................................................ 8

Online Videos: .......................................................................................................................................... 9

Blogs: .......................................................................................................................................................... 9

Banner Advertising: ............................................................................................................................. 10

Newsletter Production and Distribution: ...................................................................................... 10

3. Multimedia development .................................................................................................................. 10

4. Digital Signage ..................................................................................................................................... 11

5. Mobile Advertising ............................................................................................................................... 11

6. Digital Sales solutions ........................................................................................................................ 11

Really Sales™ ......................................................................................................................................... 11

Case Studies ................................................................................................................................................... 12

Speranza Egypt Online Campaign: .................................................................................................... 12

Edara.com Online campaign: ............................................................................................................... 12

MCV Egypt: .................................................................................................................................................. 13

Daltex- Egypt .............................................................................................................................................. 13

www.cellsafebank.com ........................................................................................................................... 13

www.Rooyagroup.com ............................................................................................................................ 13



Certificates....................................................................................................................................................... 14

Press Releases ............................................................................................................................................... 15

Clients................................................................................................................................................................ 16

Portfolio............................................................................................................................................................. 17

Web Development ........................................................................................................................................ 17

Multimedia Documentary References ....................................................................................................... 20



Executive Summary

PromoLinks International is Egypt’s 1st "Digital

Advertising Agency". We understand and study our

customers' needs to create, develop and execute the full mix

of our customers' digital advertising campaigns, starting from

developing customer's web site, Online marketing and

advertising campaigns, company multimedia presentation,

Mobile, Indoor and Outdoor Digital Signage Networks, and

any other electronic solutions that may exist in a way that

exceeds our customers' expectations.

We believe that the world is changing in every aspect, and

the major challenge is to bridge the digital divide. The

Advertising business has already come to a major milestone;

every aspect of advertising is going to evolve, from

broadcasting to narrowcasting, from Static to Dynamic and

from analog to digital. Information technology is leading the

change. PromoLinks through its experience in mastering both

Information Technology and Advertising is one of the leaders

of the Advertising change in MENA region (Middle East North

Africa) and expanding to worldwide market



VISION

“PromoLinks vision is to maintain a leading position in the Digital Advertising in MENA region”

In order to achieve our goals, we rely heavily on our highly

skilled technical expertise of management and staff in areas

of Online Marketing, Web, Portal development, Multimedia

development, as well as creative, talented marketers and

advertising experts. We appreciate talents and work

continuously in enhancing the quality of our employees

through continuous training and knowledge upgrade.

PromoLinks is also one of the few companies that invest

heavily in R&D in order to adopt new technologies and

anticipate new trends evolving in the International markets.

Mission "Our mission is to produce and distribute high impact

digital Advertisements that will achieve best return on

investment for our clients’ by matching the targeted

audience at the right moment".

About Digital Advertising

Today, digital advertising does not just refer to ―online

advertising; but rather its definition has become far more

inclusive and expansive. As all media are delivered via

Internet, we will increasingly receive personalized AD

information according to our interests, and habits. Whether

through Internet websites, indoor screens in malls,

hypermarkets, Airports and any gathering places, outdoor

screens or even mobile phones, there will be a message

customized to the viewer at the time and place he exists.

This is what we call Digital Advertising. By Digital

Advertising the adverts will achieve best efficiency for the

advertising money by hitting the exact target at the right

moment. PromoLinks is the answer for all adverts needs

regarding Digital Advertising.



PromoLinks Services

Digital Advertising is a new wave of promotional

technologies that is sweeping the globe for catchier and

more targeted advertising. Using the whole range of

personal and public digital tools such as the internet,

indoor and outdoor screens, and multimedia shows,

messages are being broadcasted and narrow casted in

all the right places. In the workplace, in Airports, in

retail outlets, and even on their mobile phones,

customers are receiving more personalized view of the

various products and services.

Digital advertising Services

1. Website design and development

2. Online Marketing

3. Digital Signage

4. Multimedia Development

5. Mobile Advertising

6. Digital Sales Solutions



1. Website design and development

The first step to your online presence

Let them know who you are

Based on our expertise in website design and development and

Portal creation since 1995, and on our specialized Advertisement

Creative experts, we are able to develop the most sophisticated

portals that deliver the right message to your targeted segment.

Some companies think of their web site as just a “must have” for

their business appearance. They leave it to the technical people to

decide whether to have a web site or not, and the look and feel and

technology used. Now the market is maturing, your website is one

of your most valuable cost efficient marketing tools. Your website

helps positioning your brand identity in the minds of your

prospects, helps increase your customer awareness of your

products and services, and enhances and confirms your corporate

identity. Smart companies use their web sites as a 2 way

communication and marketing tool with their customers and

prospects. The job of creating your web site should be handled with

great care by an agency that has both the marketing and technical

expertise in order to get you the best ROI on your web presence.

We ensure that your website is Search Engine Friendly; it is about

designing your website in such a way that it will appear higher in

the search rankings. A website that's optimized for search engines

can reap huge benefits on to your website and your business by

achieving maximum visibility within major search engines like

Google.

2. Online Marketing

Online marketing drives targeted traffic to your website,

engages your prospects, and grabs their mindshare.

After having made your corporate web site, you need to get known

and visited by your clients and prospects. The success of your

online presence depends highly on the number of visitors to your

site. Promolinks' online marketing experts can ensure traffic on

your web site using a lot of tools and techniques.

Search Engine Optimization

Let them find you.

Search Engine Optimization (SEO) that cause high ranking for your

site against relevant keywords to your business in search engines



specially Google and Yahoo, back links with relevant sites, search

engines posting, newsletters and a lot of other ways.

As web site promotion specialists, In addition to search engine

optimization, we can expose your business to millions of users

while effectively branding your product or service through

placement of banners in the most targeted and highly traffic

websites and Portals, with the most cost effective packages on the

internet, you don't have to worry about high advertising overhead.

Online Social Marketing:

Reach and engage your prospects in their hangout places and

manage your reputation

Online Social Marketing is the latest trend in Digital Marketing,

using such sites as Facebook, LinkedIn, Twitter, and Youtube

we can benefit your company and announce its services and

products to your targeted audience without having to spend a

fortune.

Promolinks, through its skilled team, tools, and expertise can

effectively manage your online social presence and make you stand

high above your competition.

Promolinks team can produce your content to be distributed on

social media, moderate content that online visitors post on your

pages, and interact to engage your visitors around the clock.

Moreover, we produce reports that measure the effectiveness of

our efforts.

Online Social media marketing has the following benefits:

Low cost of engagement: as it only costs time to manage and

moderate

Targeting: by choosing the right media to be present and the

right content, we can effectively target your right audience

necessary to flourish your business.

Increases the effectiveness of your online advertising: as it

gives depth to your branding efforts

Drives traffic to your web site

Gives you feedback of your targeted and existing clients (real

time PR)

Establishes 2 way communication with your prospects

Ensures you have good reputation in your market

Landing Page Optimization:

Use it when you need action



Landing pages help taking a specific action from your visitors.

Unlike your web site home page, a landing page targets a specific

action from your visitor, as to let him purchase a product or

service, subscribe to your online Newsletter or to do any desired

action. A professionally designed and optimized landing page by

Promolinks' Professionals will produce a high conversion for your

desired action, thus saving a lot of your advertising money spent to

get that action.

Online Videos:

Now let's make a visual impact

Video Intros:

Deliver your visual message with ease

A professionally produced video placed at your home page lets your

site audience know exactly what you do in a matter of seconds,

thus saving a lot of reading time. This makes your mission easy

introducing your company and services to new clients. Moreover, it

gives better impression to your visitors and sets your company

image in a higher rank.

Viral Videos:

Let your visual message propagate

One of the latest trends Promolinks uses in Online Marketing which

competes much with Online Banner Advertising, is the Viral Videos.

A Viral Video is a Video with your company announced in a way or

another, but has an impact on the viewer that lets him share with

his friends. Thus creating hype about your brand. Viral Videos

resembles "word of mouth" as it gets propagated from a user to

another using all kinds of online communication, an important one

of them is social media.

Blogs:

Tell your stories, build a community of followers, and let them

communicate and interact with you

A Blog is a set of articles arranged in a site or a part of a web site

such that it motivates visitors to comment and get engaged. Blogs

set you as an authority in your business if you publish news, trends

and useful information. One of the other benefits of Blogs that it

gets your site ranked high in Search Engines

Promolinks can build and maintain your blog, thus saving you from

having to worry about updating content.



Banner Advertising:

Brand your company and get traffic to your site

Our online media specialists research your business needs, and

advise a media plan that contains a mix of Banner AD placements

in relevant sites that achieve the maximum performance of your

advertising money. Moreover, we carefully arrange your media plan

in order to achieve the whole online marketing plan and ensure its

effectiveness.

Newsletter Production and Distribution:

Send your message to their screens

Direct mailing to your customers and prospects keeps you present

in their minds. Let Promolinks' experts design your Newsletter,

write the needed content and distribute it safely to thousands of

opt-in subscribers.

3. Multimedia development

Impress your clients and prospects

Multimedia advertising is the art of delivering the message using

more than one media like: text, graphics, animated graphics, video,

sound and music. The human brain reacts and remembers graphics

better than text, and that’s how the Multimedia graphics design and

creation is becoming very important in the field of Advertising.

Multimedia advertising involves 2D and 3D graphics creation, design

and animation to fit the following purposes:

Corporate presentations

Digitally animated TV Ads

Motion Ads for outdoor and digital signage

Web advertising

Virtual Architecture for the Real Estate sector

Promolinks with its team of highly skilled of creative developers can deliver your multimedia message in the most efficient way and deliver an experience not easy to forget.



4. Digital Signage

Location based advertising. Reach them in the right place at the

right moment

Digital signage is a form of out-of-home advertising in which content

and messages displayed on an electronic screen, or digital sign, can be

controlled electronically using a computer or other device, allowing

individuals or groups to remotely change and control their content

(usually via the Internet). Digital signage offers superior return on

investment compared to traditional printed signs. Promolinks offers

consultations for clients like mall owners or recreation areas, who

want to maximize the gain they can get through advertising money.

Promolinks also can create stunning multimedia ads that run and suit

these networks .

5. Mobile Advertising

Do you know that mobile users are more than PC users?

Now mobiles are with nearly everybody on the planet (except

infants). By targeting mobile users you can reach the masses. Now

with technology advancements, you can precisely target your

prospects based on more criteria than before as location, and

spending habits. Your message will not be only text, it can also be

multimedia and graphics.

6. Digital Sales solutions

Visual selling with Ease

Really Sales™

Really sales is an advanced software program which

provides the ease of selling for Real Estate projects. It uses

Internet technology; therefore you can make reservations

from several branches or agents of different places of the

world at the same time and without a repetition of the

reservation, and more other characteristics



Case Studies

Speranza Egypt Online Campaign: Aboul Fotouh Group has introduced to the Egyptian market more

than 200,000 cars manufactured locally in Aboul Fotouh factory in

6th Of October City. Speranza brand was launched in Aug. 2006

under the slogan of "Beyond Driving". Aboul Fotouh Group

introduced Speranza to the Egyptian market with different models

as a solution to a wide array of its customers in the Egyptian

market.

In the era of digital marketing, Aboulfotouh company has realized

that they have to partner with a strong digital marketing agency to

carry all their activities online. Thus the choice was Promolinks.

Promolinks is currently running the Speranza online marketing

campaign that includes website development and updates,

managing the company social networks activity as the Speranza

Facebook fan Page, Twitter account, Newsletters design and

distribution, Speranza Egypt Youtube channel and the rest of PR

activities that include Monitoring and reporting.

Edara.com Online campaign: Edara.com is the leader in producing Arabic Business Book

Summaries in the Middle East. They started 1992 translating and

summarizing best selling business books from all over the world.

Edara.com has different types of subscriptions in different

products. Along time, Edara has acquired a subscriber base of

thousands of Arab managers from all over the Arab world.

Subscribers subscribe by direct selling through Edara's agents, and

receive their summaries by courier.

Now, in the digital world, Edara.com realized the need to fully

utilize the Internet in order to distribute and sell their

subscriptions, thus contracted Promolinks to advise and

implement an online marketing plan that will encourage new

subscribers to electronically sibscribe from the website, and also to

convert current subscribers to electronic subscribers who renew

and read the summaries online. Just after 6 months from launch all

targets were achieved and we had a growing number of subscribers

with high monthly acceleration.

The online campaign included management of social accounts on

Facebook, Twitter, Youtube, as well as Landing page optimization,

Search Engine Optimization and Newsletter Management and

distribution.



Rooya Group - Egypt

Promolinks implemented a digital sales solution called "Really

Sales" for Rooya Group through which Rooya can sell its units from

the main design of the project. Really Sales is attached to an

internet network, so the unit is sold and at the same time all the

branches directly knows it’s sold out.

MCV Egypt: It is a website for the first Mercedes car agent in Egypt which has

10 branches all over the world. The company trusted Promolinks to

develop a website that reflects the company’s growth and activities

worldwide. MCV Website has won the Gold award in the Egypt's

web award competition.

Daltex- Egypt Promolinks executed 5 multimedia advertisements for "Daltex" one

of the largest food exporters in Egypt, each multimedia Ad was

about one of "Daltex" products like Potatoes, Citrus, Pepper,

Grapes and the last one was about a group of "Daltex" other

products.

These multimedia Ads are considered one of "Daltex" Marketing

tools; as it displayed them in the "Fruit Logistica" exhibition in

Berlin and other exhibitions worldwide in "Daltex" Marketing tour.

Damietta Port - Egypt

PromoLinks International was able to integrate the system of

navigation and scheduling which is ORACLE with Scala. Also we

implemented our program that allows Scala read Arabic font easily

from any files or databases.

www.cellsafebank.com It is a website for the first Cord blood stem cells bank in Egypt.

Stem Cells have already been used to treat nearly 70 diseases like

heart disease, renal failure, osteoporosis and spinal cord injuries.

In addition to the website creation Promolinks handled its Online

Marketing to be highly ranked on the top search engines like

Google.

www.Rooyagroup.com Rooya Group is a famous real estate company with outsized

investments. Promolinks was trusted to create a website that

reflects the company’s large activities. The site was created using

latest multimedia technologies and 3D landscaping architectural

visualization. Rooya website has won the Bronze award in the

Egypt's web award competition.

http://www.promolinks.com/Dove.html

http://www.promolinks.com/Dove.html

http://www.promolinks.com/domiatt.html

http://www.promolinks.com/domiatt.html



Certificates



Press Releases



Clients



Portfolio

Web Development







Multimedia Documentary References





Promolinks profile

Business

online marketing

digital advertising

promolinks services

online videos

speranza egypt online

digital signage

banner advertising

mobile advertising