Source: CBI Market Information Database • URL: www.cbi.eu • Contact: [email protected]• www.cbi.eu/disclaimer Promising EU export markets for fresh mangoes The international mango market has grown fast and becomes increasingly diverse and competitive. Being sold at most supermarkets, sea freighted mangoes fall - together with bananas and pineapples - under the category of ‘bulk tropical fruit’. The Kent and Tommy Atkins varieties - with a relative long shelf life - largely dominate the EU market. They are less vulnerable during transport and mainly come from Brazil and Peru. Both countries were able to produce large volumes of mangoes. West African exporters can offer other variations (e.g. Keitt, Amélie) and fill in gaps during transitional periods in supplies of mangoes from one country to another. Here, it is crucial that they are well- organised and comply with EU regulations. This module gives an overview of: 1. Consumption of mangoes (CN code 08045000 - fresh or dried mangoes, including guavas and mangosteens). 2. Production of mangoes 3. Trade of mangoes Including the growth prospects and opportunities for exporters from Senegal, Mali, Burkina Faso and other West African countries. 1. Consumption of mangoes World consumption and growth in the EU The majority of mangoes are eaten in Asia where they are mainly grown and produced (65% of world production). Latin America, Africa and Australia are other continents with a high level of mango consumption. World consumption has grown primarily driven by more availability, quality improvements (Latin American suppliers) and rising popularity. In the past decade, USA imports of mangoes rose by 38%, while EU imports have doubled. Now, the EU is the third world importer of mangoes, after Asia and the USA. Comparison EU markets EU consumption was estimated at 196 thousand tonnes (thousand tonnes) in 2012. The UK, Germany, France and Spain were good for 73% of total EU 28 consumption (see figure 1) with increased consumption of fresh mangoes in France, Spain and in Germany - where people became more familiar with mango’s since the 1980s. In addition to its sweet taste and juiciness, demand was driven by a growing awareness of its health properties and its all year availability. On the other hand, sales of mangoes e.g. in Italy or Portugal was constrained by its high price. Mango - Keitt variety
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Promising EU export markets for fresh mangoes · 2016-08-24 · Promising EU export markets for fresh mangoes The international mango market has grown fast and becomes increasingly
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The Kent and Tommy Atkins varieties - with a relative long shelf
life - largely dominate the EU market. They are less vulnerable
during transport and mainly come from Brazil and Peru. Both
countries were able to produce large volumes of mangoes. West
African exporters can offer other variations (e.g. Keitt, Amélie)
and fill in gaps during transitional periods in supplies of mangoes
from one country to another. Here, it is crucial that they are well-
organised and comply with EU regulations.
This module gives an overview of:
1. Consumption of mangoes (CN code 08045000 - fresh or dried mangoes,
including guavas and mangosteens).
2. Production of mangoes
3. Trade of mangoes
Including the growth prospects and opportunities for exporters from
Senegal, Mali, Burkina Faso and other West African countries.
1. Consumption of mangoes World consumption and growth in the EU The majority of mangoes are eaten in Asia where they are mainly grown and produced (65% of world production). Latin America, Africa and Australia are other continents with a high level of mango consumption. World consumption has grown primarily driven by more availability, quality improvements (Latin American suppliers) and rising popularity. In the past decade, USA imports of mangoes rose by 38%, while EU imports have doubled. Now, the EU is the third world importer of mangoes, after Asia and the USA. Comparison EU markets
EU consumption was estimated at 196 thousand tonnes (thousand tonnes) in 2012. The UK, Germany, France and Spain were good for 73% of total EU 28 consumption (see figure 1) with increased consumption of fresh mangoes in France, Spain and in Germany - where people became more familiar with mango’s since the 1980s. In addition to its sweet taste and juiciness, demand was driven by a growing awareness of its health properties and its all year availability. On the other hand, sales of mangoes e.g. in Italy or Portugal was constrained by its high price.
Spain is the only country in the EU that produces mangoes. The Osteen variety with its violet/purple colour and no fibres is grown in Southern Spain near Malaga and in the Canary Islands and is estimated at 10 thousand tonnes. Because of the low production, the EU is completely dependent on imports.
According to FAOSTAT, Nigeria, Kenya and
Tanzania are the largest mango producing
countries in Africa (see table 1) being mainly
for the home market and for exports to
neighbouring countries. Although, Kenya
has developed more mango exports through
their Horticulture Competitive Project (KHCP).
In 2012, 8,135 tonnes were exported, of
which 63% went to Tanzania and Uganda,
34% went to the Middle East and 3% to the
UK and Germany.
Both Kenya and Tanzania aim to improve
their competitiveness in the EU market.
Main varieties are the Ngowe, Tommy Atkins,
Sabeen, Keitt and Kent.
In West Africa, Nigeria exports a small
quantity to Niger.
While Cote d’Ivoire (24 thousand tonnes)
and Senegal (11.5 thousand tonnes) are
the largest mango exporting countries to
the EU, even if their production volume of
mangoes is smaller compared to the other
African countries but increasing fast (see
table 1).
Mali is a large mango producing country (51
tonnes in 2012) and large exporting country
(22 thousand tonnes). Around 30% went
to Senegal and 14% went to Burkina Faso.
Production in Burkina Faso is still small, but
increasing fast (+27.3%). Around half of
the Burkina exports went to Niger.
More information can be found in the module
‘Product competitiveness for fresh mangoes’.
Table 1 African production of mangoes, 2010 - 2012
The nature of the mango trade in the EU has changed fast with improved cooling and ripening techniques that allow exports of different varieties. Imports of mangoes are better controlled by following the seasonal calendar and periods of oversupply, temporary shortages or periods of disruption can be minimized.
Imports by the EU Imports of mangoes rose steadily between 2008 and 2012 by an average annual 1.6%, from 363 to 386 thousand tonnes. There are mango imports to the EU from 50 countries with 97% of the deliveries coming from 13 different countries. Around 40% of EU mangoes imports are from Intra-EU sources (Netherlands or Belgium) and 37% are from Brazil and Peru.
Imports from Brazil decreased to 93 thousand tonnes in 2012 while imports from Peru have grown to 54 thousand tonnes. Although in 2012, Peruvian mango exports were restrained by poor weather conditions in 2011/2012 with production also
suffering from stem rot and fungal attacks. This has driven up prices of those mangoes suitable for exports. In 2013, exports from Peru have picked up by 28% reaching 69 thousand tonnes. Since 2010, the EU imported more mangoes from Cote d’Ivoire, Dominican Republic, Senegal, Israel and India – See Annex 1 for details. Burkina Faso has benefited from the dip in supplies from Cote D’Ivoire in the summer season by selling good quality mangoes (Amélie, Kent) in small volumes at high prices (up to € 6 per box) in 2012.
Imports by EU countries + Decreasing imports. The notable countries in this respect, which offer few opportunities to exporters, are Italy, Poland and the Czech Republic. + Increasing imports. The notable countries are France, Netherlands, Belgium, Spain, Portugal, Austria, Sweden and Lithuania. Please note that increased imports by Belgium, Netherlands and Lithuania were because of more re-exports.
The UK, which remained the largest EU market with a high per capita consumption and large ethnic minorities (Pakistani and Indian) who are familiar with mangoes. The ban on Indian mangoes in 2014 has encouraged exporters from Pakistan and other Asian countries (Philippines, Vietnam, Cambodia) to supply to Europe, especially the UK market. Even if this mainly concerns the yellow varieties, there may be an opportunity for West African exporters to introduce their mangoes if they can meet the strict EU regulations.
Spain and Sweden are the most promising markets with an increased per capita
expenditure and rising mango imports. With the exception of Italy and Portugal,
most other EU countries are promising for mangoes as well.
This survey was compiled for CBI by Searce
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