PROJEK ILMIAH TAHUN AKHIR MGM4999A MGM4999B AREA OF INTEREST – MARKETING/MANAGEMENT- Entrepreneur Case Study – enough info.

PROJEK ILMIAH PROJEK ILMIAH TAHUN AKHIRTAHUN AKHIR

MGM4999AMGM4999A MGM4999BMGM4999B

AREA OF INTEREST – AREA OF INTEREST – MARKETING/MANAGEMENT-MARKETING/MANAGEMENT-EntrepreneurEntrepreneur

Case Study – enough info.Case Study – enough info.

TIPS MENULIS TIPS MENULIS CADANGANCADANGAN

PROJEK PENYELIDIKANPROJEK PENYELIDIKAN

Dr MASS HAREEZA ALI @ HAMIDDr MASS HAREEZA ALI @ HAMID

JPP, FAKULTI EKONOMI PENGURUSANJPP, FAKULTI EKONOMI PENGURUSAN

RESEARCH PROPOSALRESEARCH PROPOSAL

Title page, table of content, list of illustrations, Title page, table of content, list of illustrations, executive summaryexecutive summary

1.0 Title1.0 Title 2.0 Introduction/Background to the Issues2.0 Introduction/Background to the Issues 3.0 Problem Statement3.0 Problem Statement Research questionResearch question 4.0 Research objective4.0 Research objective

Benefits of studyBenefits of study

RESEARCH PROPOSALRESEARCH PROPOSAL

5.0 Literature review (thesis-Chp.2)5.0 Literature review (thesis-Chp.2) Similar issues, problems and solutionsSimilar issues, problems and solutions Methods used by others-author; strength, Methods used by others-author; strength,

view, experiences, etc.view, experiences, etc. - what kind of studies?- descriptive, causal- what kind of studies?- descriptive, causal Hypotheses, sampling designHypotheses, sampling design

Research proposal-thesis Research proposal-thesis (Chp.3)(Chp.3)

Research MethodologyResearch Methodology demonstrates how the researcher demonstrates how the researcher

plans to tackle the research problem.plans to tackle the research problem. Should have details of the analytical Should have details of the analytical

techniques, research design and techniques, research design and description of *research activities.description of *research activities.

* provide the work plan and the list of the * provide the work plan and the list of the activities involved-steps or phasesactivities involved-steps or phases

Research - TitleResearch - Title

Should be concise – clearly indicating the Should be concise – clearly indicating the subject of the investigation and reflecting subject of the investigation and reflecting the key idea(s) of the researchthe key idea(s) of the research

Objectives:Objectives: Describes the measurable objectives of Describes the measurable objectives of

the research the research Research backgroundResearch background

Major issue and problem addressed, Major issue and problem addressed, importanceimportance

Continue…Continue…

Variables of the researchVariables of the research Hypothesis or theory, if anyHypothesis or theory, if any Setting the limits or boundaries Setting the limits or boundaries

Critically analyse, integrate and synthesis Critically analyse, integrate and synthesis the relevant literature informationthe relevant literature information

ResearchResearch

MGM4999AMGM4999A ProposalProposal Thesis – Chapter 1 (Introduction)Thesis – Chapter 1 (Introduction)

Chapter 2 (Literature Review)Chapter 2 (Literature Review) Chapter 3 (Research Methodology)Chapter 3 (Research Methodology)

ResearchResearch

MGM4999BMGM4999B

Chapter 1-3Chapter 1-3 Chapter 4 (Analysis and finding)Chapter 4 (Analysis and finding) Chapter 5 (Conclusion and Chapter 5 (Conclusion and

recommendation)recommendation)

*Addenda -? *Addenda -?

Title-????Title-????

Example – The Effect of Biographic Example – The Effect of Biographic Factors on Work StressFactors on Work Stress

E.g – Kajian Kepuasan Hati Pelanggan E.g – Kajian Kepuasan Hati Pelanggan dalam Perlaksanaan ISO9001:2000 di dalam Perlaksanaan ISO9001:2000 di Fakulti Ekonomi dan Pengurusan, UPM Fakulti Ekonomi dan Pengurusan, UPM SerdangSerdang

Others-?????Others-?????

Area of InterestArea of InterestTopicTopic

Something you understand & easy getting Something you understand & easy getting info.info.

Problem statement – issueProblem statement – issue MethodologyMethodology Collect data – primary & secondary dataCollect data – primary & secondary data Analyse the dataAnalyse the data Recommendation base on the data you’ve Recommendation base on the data you’ve

collectedcollected

How to collect dataHow to collect data

Primary data – raw data: interview, q’airePrimary data – raw data: interview, q’aire Secondary data –library search: journal, Secondary data –library search: journal,

paper cutting, internet search, etc.paper cutting, internet search, etc.

* already available* already available

Sampling – population Sampling – population

How to analyse the data?How to analyse the data?

Spss++Spss++ How?- Research MethodologyHow?- Research Methodology

How to proveHow to prove EvidenceEvidence

Interview – quote/analyse Interview – quote/analyse

ReferencesReferences

BibliographyBibliography Must be standardise-formatMust be standardise-format Books, journals-article, cutting paper, Books, journals-article, cutting paper,

annual report, internet, etc.annual report, internet, etc. Must be complete-authors, years (keep Must be complete-authors, years (keep

record)record)

DIYDIY

Learn – work hardLearn – work hard Prove with evidence – Prove with evidence –

questionnaire/interviewquestionnaire/interview

How? Questionnaire?.....How? Questionnaire?.....

MEETING DATELINEMEETING DATELINE

Complete your work!Complete your work! Copy/plagiarism – serious – take actionCopy/plagiarism – serious – take action

Read – proofread, proofread, proofread!Read – proofread, proofread, proofread!

completecomplete

Satisfied – Try your very best!Satisfied – Try your very best!

Good luckGood luck

Commend-GeneralCommend-General

Email me – ‘kelas maya’Email me – ‘kelas maya’ Submit-draftSubmit-draft Proposal (simple but complete)Proposal (simple but complete) Chapter 1, 2 (Literature), 3Chapter 1, 2 (Literature), 3 Literature – ongoing process: journal, text, Literature – ongoing process: journal, text,

cutting paper, websitecutting paper, website If possible-attached the questionnaire/list If possible-attached the questionnaire/list

of interview questionsof interview questions

ThesisThesis

With chapters – bookWith chapters – book Research objectivesResearch objectives Research methodology?Research methodology? LiteratureLiterature ReferencesReferences Layout – formatLayout – format PlagiarismPlagiarism Soft binding-hard bindingSoft binding-hard binding