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Dream Wedding Trailor
ProposalGroup 6
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Agenda- In t roduct ion
- Data of Quest ionnaire
- Market su rvey
- Brand equi ty- SWOT analys is
- Compet i tion analys is
- Market ing s trategy- Market ing m ix
- Financials
- DM design
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Introduction Opportunity
There are a lot of single working individuals in Ahmedabad
They are rich but busy
Our business planWedding service There are only a few wedding service companies in Ahmedabad that
too organize events as well as weddings
We are dedicated only to weddings We will provide a lot of novel wedding ceremonies to our customers
Customization. No matter what kinds of types of marriages we canmake it for customers.
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Market survey
Market demographics - Age between 20- 30years old
Market Needs : - customize planning- unique experience
- reasonable charge
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Market survey
Market Trend:- convenient- price factor for wedding planner
between NT$50,000200,000
- 2 weeks2 months for Arrangement
Market Growth : In average , 145 thousandscouples get merry per year in Taiwan , potential customerstake 75% in that number and increasing 2 - 4% every year .
Each couples is willing to pay $500,000 NTD for wholeset of wedding process. Potential market worthy 100billionNTD.
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Brand Equity
Company Mission statement Providecouples an unforgettable, wonderful and happywedding party.
Slogan Make your Dreamcome trueLOGO :
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Brand positionCreat ing a lot o f novel wedd ing
part ies makes customers satis f ied
-Novel (fantas tic )
- Creative
- Satisfacto ry
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Competition Competitor analysis
Existing Service provider tend to integrated other services( example: Wedding Dress company also provide MV & photo services. Hotel,
Restaurant, )Wedding Planner all focus on Refined / Customize servicesWebsite integrated services links
( Photo, Wedding Secretary, Wedding Dress, MV, restaurantect.)
Keys to success- Innovation idea- Refined service- Customization
Critical issues- fall into price competition- possibility of low acceptance with new idea
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Product offering (I)
Proposal of marriage
Romantic CandlelightDinner
Billboard Public
Announcement Customization
Engagement wedding gift bride cake
wedding photograph
healthy check
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Product offering (II)
Marriage :Bride secretary (make up, wedding dress)
wedding invitation card
wedding MV design
wedding decoration - music, balloon, flower
marriage contract
honeymoon travel
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Innovation- Special Wedding
Outdoor
Garden Beach Mountain Other
Creative ways (Customization)
Cruise ship wedding Horse-back wedding Helicopter-Ride wedding
Gliding wedding Underwater diving wedding Disney style wedding Hello kitty style wedding Others
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Innovation - Marriage Course
Why : Divorce rate, MisunderstandingOffer : Help to make the agreementproperty ,kids
nurturing , psychological consultation..
How: Hire the part time consultant & doctor
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Marketing/Financial
Objectives
Marketing objectives The first 10 customers can acquire our special
discount. This activity can built our reputation quickly
Serve 150 customers in the first year
Financial objective Break even in two years.
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Product Strategy
Target market Age 30-40 years couples working in Hsinchu Science
park
Positioning Create a special and creative wedding experience
Good service
Strategy One stop service Creative ideas
Marriage Animation
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Marketing Mix (I)
Price ListStandard Package Economic Package Luxury Package
Price NT$66,666 NT$88,888 NT$118,888
Service Items
50 invitations freeMV
Simple DecorationsArrange weddingprocess
80 invitations freeMV
Sophisticated DecorationsArrange wedding process
120 invitations freeMV, photographer
High-End DecorationsSweet gift for guestsBride cake
Payment Cash or Credit Card Cash or Credit Card Cash or Credit Card
Special Items Price
Cruise ship wedding NT$150K
Horse-back wedding NT$50K
Gliding wedding NT$30K
Underwater diving wedding NT$100K
Disney style wedding NT$300K
Hello kitty style wedding NT$500K
Helicopter-Ride wedding NT$150K
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Marketing Mix (II)
Advertising Promotion Build a company website & Blog
Key words searching in Google & Yahoo.
Sign contract with big IT companies as TSMC, UMC, Media tech andso on to offer discount.
Co-work with restaurants, hotels & flower shops
Customer Service Single Contact Window
Set up SOP flow
Set toll free hot line
Immediately resolve customers complaints and
needs
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Sales Forecast
165
198
36
60
72
1525
30
99
3 0 9 6
2 6 2 9
1 5 8 9
0
5 0
1 0 0
1 5 0
2 0 0
2 5 0
2 0 0 8 2 0 0 9 2 0 1 0
Sevum
5 0 0
1 0 0 0
1 5 0 0
2 0 0 0
2 5 0 0
3 0 0 0
3 5 0 0
SeRevn
nenhan
Luxury Economics Standard
1. Our sales volume target is 400 cases to achieve the break-even in two years.2. In the first year, we forecasted to sell at lest 150 cases and 250 cases in next year.3. The revenue share rate of three packages is 66%:24%:10%.
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Break-even Analys is (I)
Unit cost
VCFC/unit sales
88,025
Makeup price
unit cost
(1desired return on sales)
110,031
Break-even Analysis
-$12,000
-$10,000
-$8,000
-$6,000
-$4,000
-$2,000
$-$2,000
$4,000
$6,000
$0 $5,502 $11,003 $22,006
Revenue(in thousands)
Pro
fit(in
thousand
s)
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Break-even Analys is (II)
Break-Even Chart for Determining Target-Return Price and Break-Even Volume
0
10,000
20,000
30,000
40,000
50,000
0 100 200 300 400
Sales Volume n Units
Doas
nenh
anFixed cost
Luxury-Total cost
Luxury-Total revenue
263
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Expense Forecas t
- 200 400 600 800
Salary
material
customer service
Advertisements
Equipment
Dollars (in ten thousands)
2010 2009 2008
9%
3%
6%
7%
17%24%
64%
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DM (I)
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DM (II)
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DM (III)
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DM (IV)
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DM (V)