Search Engine Optimisation Getting found on the Internet
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Search Engine Optimisation
Getting found on the Internet
ERDF• 1960s, the European Commission occasionally
tried to establish a regional fund.
• Britain made it an issue for its accession in 1973, and pushed for its creation.
• It was only established in 1975 under considerable English and Italian pressure
Shine With ProjectorManaged by Broadway, the project is funded by European Regional Development Fund (ERDF) and continues until June 2015. Projector, Broadway’s business development programme is aimed at people looking to start or grow a creative or digital business in Nottingham.
PCM projects• Organic Audience Development
• Audience Sustainability
• Progressive Legacy Networking
• Using Twitter for Awareness
• Online Community Building
• Social Media Real-Time Feeds
PCM 7 RoadsNetworking & Lead Generation!
Business Productivity
Personal Development!
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
S.E.O• "Organic" (unpaid) search results
• PPC - Pay Per Click (Paid) search results
SEO - Glossary
Crawling
Indexing
Algorithm
Non-competitive URLsKeywords
Keyword StuffingPage Title Static URLOut Bound link
In Bound Link
Search Engine
Page Ranking
SEO Goal
Linear PathPage Description
Meta Data
ALT tagAnchor Text
Share Button<h1>Heading</h1>Benchmarking
DanielRoseArt
Digital Footprint• Google Search
• Company / Trading Name
• Keywords
• Keywords geographic
• Platform Search
No Flash
• Not iDevice compatible
• Not Search Engine friendly
SEO anatomyhttp://www.pcmcreative.com/eileen-parr.html
Search Engine Headline Page Title
Browser Tab Retrieved for Social Sharing
Static Search Friendly URL
Non-competitive URL
Page Description Search Engine Teaser Used by Social Media
Relevant Keywords Contextual Tags
SEO ResultsNon-competitive URL
Eileen Parr Writing From Your Heart
Static Search Friendly URL
New relevant recent content with keyword considered title
Ranked Relevant Content
Images
Social Media
On-page SEO
KeywordsOut Bound link
ALT tag
Anchor Text
Fresh Content
HTML - <h1>Page Title Heading</h1>
SEO MetricsVisits
Average Time on Site
Bounce Rate
Pages Per Visit
Unique Visitors
New Visits
Returning VisitorsSEO Goal
Traffic Analysis
Benchmarking
Staying Social• Plug-ins
• Share Buttons
• Links
• Status Updates / Tweets
SEO context
• What happened when Sky News took images from Twitter - http://bit.ly/67eNV
• Exclusive: Cats to return to West End http://bit.ly/7PwYM
Keywords Page TitleMeta Data / Tags
Anchor TextOut Bound link
Next…
• Petal Co-Working • Open Link Nottingham • Cellar 54 • #PiStreetLive • Monica SWA
DanielRoseArt
Digital Footprint• Google Search
• Company / Trading Name
• Keywords
• Keywords geographic
• Platform Search
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