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PROJECT VENTURE PHILANTHROPY: A GRAND SOCIAL EXPERIMENT
We Can Transform Our Collective Imagination INTO A Cultural Reality
Each goal is interdependent upon the others. These Goals are the individual parts, when integrated, which add up to a
greater whole; a single, unified vision:
GOAL #1 Create The Moksha Non-Profit Foundation
GOAL #2 Stage a Charity Rock Concert Festival
GOAL #3 Create Jobs and Boost Local Economy
GOAL #4 Expand Platform for Mental Health Awareness and Research
GOAL #5 Inspire Others and Be An Example
GOAL #6 Write, Produce and Direct My Film
GOAL #7 Earn for Self, Family and Friends
GOAL #1
Create The Moksha Nonprofit Foundation
- The Foundation and the EIE Initiative, (EIE is an acronym for Experience-Integral-Education), are both modeled
after their fictional counterparts found in my screenplay for ‘Einstein’s Last Request’. It is my highest intention
to allocate every single gross dollar earned from the annual Charity Rock Concert Festival, (also known as The
New Jerusalem Concert Festival, acronym NJCF). The initial festival will be designed and created to provide the
initial start-up costs and then each annual festival will be used to maintain, expand, improve and sustain the EIE
Initiative. I will not earn one cent of personal income from any revenue stream created through the Festivals.
Every single dollar is spent directly for the benefit of the Foundation. It is my greatest hope to find investors
who feel the same, as far as Festival revenue is concerned.
- The EIE Initiative is solely concerned with uniting orphaned children from around the world into a safe, free
environment where they can grow up together, get an integral education and find the freedom to follow their
own bliss. The Initiative will focus first on children from Israel and Palestine as the film depicts in order to
emphasize the symbolic power of unity conquering division.
“The way to find out about your happiness is to keep your mind on those moments when you really are happy–not excited, not just thrilled, but deeply happy. This requires a little bit of self analysis. What is it that makes you happy? Stay with it, no matter what people tell you. This is what I call, ‘following your bliss.’ if you do follow your bliss, you put yourself on a kind of track that has been there all the while, waiting for you. And the life that you ought to be living, is the one you are living. Wherever you are, if you are following your bliss, you are enjoying that refreshment, that life within you, all the time. When you can see that, you begin to meet people who are in the field of your bliss, and they open doors for you. I say, follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be.” By Joseph Campbell
Five years from the inaugural Festival, the EIE Initiative and its success will stand as the corner-stone upon which a greater endeavor is created called The New Jerusalem Universe-City, (acronym NJUC), which will expand The Moksha Foundation into a Living City based on the plans of architect Frank Lloyd Wright. The City and Universe-City will be committed to research and technological innovation for various aspects of science, consciousness, philanthropy and social evolution. The Universe-City will pay homage to the Esalen Institute and partner with the Integral Movement spearheaded by Ken Wilber and his Institute. Along with Mental Health, scientific research will include areas like Quantum Gravity and Quantum Computing, Cetacean Research, and much more. The Universe-City and Living City will be designed to create as many well-paying jobs as possible. They will function as a co-operative between citizens, students and employees as shareholders. Health Insurance and Business Loans will be designed for maximum effect but without a profit in mind. The Health Care will be designed to simply pay for itself, nothing more-nothing less. PLEASE NOTE: All Funds necessary for this expansion will come from me and private donors. The EIE and Moksha Foundation will always take 100% of the gross revenue from the Charity Rock Concert Festivals! The Universe-City is separate and related but privately funded.
GOAL #2 Stage a Charity Rock Concert Festival
The New Jerusalem Concert Festival simultaneously exists as a set piece for Film production, a stand-alone event
designed to earn funds for The Moksha Non-Profit Foundation and its’ EIE Initiative and its’ infrastructure will form the
foundation for the Foundation. The cost to stage this Concert Festival will be part of the Film’s overall budget; BUT we
will be charging people to attend. The Concert attendees, performers, employees, etc- will all double as peripheral cast
members. Tickets will be available for single shows, for packages and there will be a camping area and land for housing
and other donation-creating ideas.
My intent is to create Social Magik: this includes an amazing live musical experience for both performers and audiences
and this will be achieved through my design for special set-lists where the bands play 2-3 shows over the week. They
will all perform an acoustic set, as well as their greatest hits as voted on by the fans ahead of time. Some bands will
also play a special late night show comprised of 1 or 2 of their complete albums in order and/or a curtain call of their
choice. On Saturday, there will be an all-star jam with many of the artists and some surprises. They’ll play their favorite
covers including each other’s songs. At night, the musicians will cover a different icon every hour i.e. 5 PM Bob Marley,
7PM the Rolling Stones, then The Doors and finally The Beatles into the night. On Sunday night, Pink Floyd will reunite
for a performance of The Wall to close out the Festival. The Concert Festival will be staged and modeled after the Free
Tibet Concert Series staged by The Beastie Boys between 1996 and 2004 and current festivals like Coachella and
Bonnaroo. The Artists and their crews will be provided private lodging, food and other amenities in return for their
performances. They will be providing their time and talents as donations to the Foundation. As thanks for their
donation, the artists will be offered lucrative deals for future solo concerts where they receive a much larger than usual
percentage of profits with the Foundation receiving the rest. When we stage these solo concerts, I will only take from
the gross profit what it cost to produce the show. I will not earn a single dollar from these shows; these events are
designed exclusively to thank the performers for their participation in the New Jerusalem Concert Festival and to
continue raising money for the Moksha Foundation.
- The Grand Social Experiment is being undertaken by me, the musicians and the public. It is crucial that the fans attending, purchasing related material and the world understand that their money is going directly in gross profit for the EIE Initiative. My aim is to prove what the collective imagination and will can create together as well as how beautifully money can be donated and invested.
- The Festival will hold small and large forums to discuss with Concert Attendees and the World what their money is going towards. There will also be a lecture series with Nobel Winners, scientists, etc.- as well as week-long seminars on creating social entrepreneurs, green energy and sustainable life-styles.
- I will mass market the Festival to raise donations in such ways as: DVD, ITunes, CDs, Merchandise, Concessions, Copyrights, Trademarks, Pay-Per-View, auctions of the artists’ guitars, etc.-
- During the Festival, large video screens will highlight the money being raised as it comes in and the world will be able to see where it’s being allocated to build the EIE Initiative. For example, concessions will be for teacher salaries- ticket sales will be for building structures and supplies- Memorabilia and products to create the other necessary jobs.
MOCK SCHEDULE
NEW JERUSALEM CONCERT FESTIVAL 2012
DAY 1 – MONDAY
STAGE 1 @2PM 2HRS Beck Acoustic
STAGE 2 @4:20PM 2HRS Pearl Jam Acoustic
STAGE 1 @6:45PM 2HRS Phish 1 Album + Encore
STAGE 2 @9:30PM 2HRS David Bowie 1 Album
STAGE 1 @12AM 2HRS+ U2 Opening Night Set Voted On By Fans
DAY 2 – TUESDAY
STAGE 1 @2PM 2HRS Sufjan Stevens Acoustic
STAGE 2 @4:20PM 2HRS BECK Greatest Hits Voted By Fans
STAGE 1 @6:45PM 2 HRS Bon Jovi 1 Album + Encore
STAGE 2 @9:30PM 2HRS U2 Acoustic (Covers)
STAGE 1 @12AM 2HRS+ Pearl Jam 2 Albums + Encore
DAY 3 – WEDNESDAY
STAGE 1 @2PM 2HRS PHISH Acoustic
STAGE 2 @4:20PM 2HRS Bruce Springsteen 1 Album + Encore
STAGE 1 @6:45PM 2HRS Jane’s Addiction Acoustic
STAGE 2 @9:30PM 2 HRS David Bowie Acoustic
STAGE 1 @12AM 2HRS+ Grateful Dead Opening Night Set Voted On By Fans
DAY 4- THURSDAY
STAGE 1 @2PM 2HRS Band Of Horses 2 Albums
STAGE 2 @4:20PM 2HRS Radiohead Acoustic
STAGE 1 @6:45PM 2HRS The White Stripes Acoustic
STAGE 2 @9:30PM 2 HRS Bruce Springsteen Acoustic
STAGE 1 @12AM 2HRS+ U2 2 Albums + Encore
DAY 5 - FRIDAY
STAGE 1 @2PM 2HRS Sufjan Stevens 2 Albums
STAGE 2 @4:20PM 2HRS Grateful Dead Acoustic Set
STAGE 1 @6:45PM 2HRS Phish Set Voted On By Fans
STAGE 2 @9:30PM 2HRS The White Stripes 2 Albums + Encore
STAGE 1 @12AM 2HRS+ Radiohead Greatest Hits Voted By Fans
DAY 6 – SATURDAY
STAGE 1 @1PM–5PM Various Artists + Surprise Guests All Star Jam & Covers
STAGE 2 @7PM Various Artists Cover Bob Marley
STAGE 1 @9PM Phish Cover The Who
STAGE 2 @12AM Various Artists Cover The Beatles
SUNDAY– DAY 7
STAGE 1 @1PM–7 PM Various Artists Acoustic Jams + Covers + Space
STAGE 2 @7PM Radiohead – 2 Albums + Encore
STAGE 2 @10PM Rage Against The Machine – 1st Album + Encore
STAGE 1 @12AM Pink Floyd Reunited For The Wall
Every night after the midnight show; Perry Farrell’s ‘song yet to be sung’ will be played over PA with video screen
shows… In-between sets will be Jim Morrison’s ‘An American Prayer’ and audio/visual montages from philosophers,
scientists, social entrepreneurs, etc.-
INTERLUDE:
THE EVIDENCE Where the "Billionaire Giving Pledge" Meets the Rest of Us
How To Proceed: Excerpts taken from Think And Grow Rich by Napoleon Hill
The Fourth Step toward Riches
THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in
quantity or variety it may be, is of but little use in the accumulation of money. The faculties of the great universities
possess, in the aggregate, practically every form of general knowledge known to civilization. Most of the professors
have but little or no money. They specialize on teaching knowledge, but they do not specialize on the organization, or
the use of knowledge.
KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF
ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of
confusion to millions of people who falsely believe that “knowledge is power.” It is nothing of the sort!
Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and
directed to a definite end.
This “missing link” in all systems of education known to civilization today, may be found in the failure of educational
institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT. Many people
make the mistake of assuming that, because Henry Ford had but little “schooling,” he is not a man of “education.”
Those who make this mistake do not know Henry Ford, nor do they understand the real meaning of the word
“educate.” That word is derived from the Latin word “educo,” meaning to educe, to draw out, to DEVELOP FROM
WITHIN. An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. An
educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its
equivalent, without violating the rights of others. Henry Ford comes well within the meaning of this definition.
Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED
KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune. Perhaps you
may need much more specialized knowledge than you have the ability or the inclination to acquire, and if this should
be true, you may bridge your weakness through the aid of your “Master Mind” group.
Andrew Carnegie stated that he, personally, knew nothing about the technical end of the steel business; moreover, he
did not particularly care to know anything about it. The specialized knowledge which he required for the manufacture
and marketing of steel, he found available through the individual units of his MASTER MIND GROUP.
The accumulation of great fortunes calls for POWER, and power is acquired through highly organized and intelligently
directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who
accumulates the fortune.
The preceding paragraph should give hope and encouragement to the man with ambition to accumulate a fortune,
who has not possessed himself of the necessary “education” to supply such specialized knowledge as he may require.
Men some- times go through life suffering from “inferiority complexes,” because they are not men of “education.” The
man who can organize and direct a “Master Mind” group of men who possess knowledge useful in the accumulation of
money, is just as much a man of education as any man in the group. REMEMBER THIS, if you suffer from a feeling of
inferiority, because your schooling has been limited.
Thomas A. Edison had only three months of “schooling” during his entire life. He did not lack education, neither did he
die poor. Henry Ford had less than a sixth grade “schooling” but he has managed to do pretty well by himself,
financially.
SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service which may be had! If you
doubt this, consult the payroll of any university.
IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE
My Master Mind Group:
Concert Promotion Specialist
Tax Attorney Specialist/CPA Specializing In Non-Profit
Entertainment Lawyer
Film Budget Specialist Talent Agent Philanthropy Specialist Non-Profit Specialist Web Designers
Graphic Designers
Fine Artists Musicians Marketers
Social Networking Specialists
Philanthropists
Entrepreneurs
And more….
INTERLUDE:
INSPIRATION
Every Day I Remind Myself That My Inner And Outer Life Are Based On The Labors Of Other Men, Living And Dead, And
That I Must Exert Myself In Order To Give In The Same Measure As I Have Received And Am Still Receiving.
ALBERT EINSTEIN
During Times Of Universal Deceit, Telling The Truth Becomes A Revolutionary Act.
GEORGE ORWELL
The Pioneers Of A Warless World Will Be The Youth Who Refuse Military Service.
Great Spirits Always Encounter Violent Opposition From Mediocre Minds.
ALBERT EINSTEIN
Elliot Spitzer on cable news show describing the possibility that the American Dream is facing a new problem because
there won't be enough new jobs- so as a response we must turn to helping each other to create jobs and help the
economy.
BEASTIE BOYS: Intergalactic lyrics With the tough guy style I'm not too keen Trying to change the world, I'm going to plot and scheme
FROM JIM MORRISON’S ‘An American Prayer’
Let's reinvent the gods, all the myths of the ages, Celebrate symbols from deep elder forests [Have you forgotten the
lessons of the ancient war] We need great golden copulations.... We have assembled inside this ancient & insane
theatre To propagate our lust for life & flee the swarming wisdom of the streets, The barns are stormed, The windows
kept & only one of all the rest, To dance & save us W/ the divine mockery of words, Music inflames temperament
(When the true King's murderers are allowed to roam free a 1000 magicians arise in the land) Where are the feasts we
were promised, Where is the wine-The New Wine (dying on the vine).
Who Should Invest & Why: 1- People who put their investment forth purely as an altruistic gesture with no concern for a return on their
investment other than the proper and stated use for the Moksha Foundation and the EIE Initiative. These
investors will also have first option to participate in any future For-Profit Ventures and Films with my
company Moksha Unlimited, LLC.
2- People who put forth their investment and are interested in recouping 50% of their investment and
donating the other 50% to the Foundation. These investors will follow any of the investors in category 1
with an option to participate in any future For-Profit Ventures and Films with my company Moksha
Unlimited, LLC.
3- People who put forth their investment interested in recouping 100% of their original investment and
donating the rest to the Foundation. These investors will follow those in categories 1 and 2 for future
options in any future For-Profit Ventures and Films with my company Moksha Unlimited, LLC.
4- People who put forth investments- expect a full return- small profit.
People who put forth investments and expect a full return and a medium profit.
People who put forth investments& expect a full return &a large profit.
Multiple potential sources for Investment & Funding: 1- Those Parties Interested In Both Profits On The Microcosmic Scale And Compassion On A Macroscopic Level…
A- Film Producers/Film Industry
B- Concert Promoters/Music Industry
C- All Artistic Industries/Investors Foundations
D- Non-Profits/Charities
E- Corporations
F- Private Philanthropists
2- Investors Strictly Motivated By Profits Before All Else…
A- Film Producers/Film Industry
B- Concert Promoters/Music Industry
C- All Artistic Industries/Investors
First, let it be stated clearly that Project Venture Philanthropy is focused squarely on earning money for The Moksha
Foundation and the EIE Initiative. Please Note: Only my personal fortune and interested private citizens will be
responsible for the Foundation’s expansion into The New Jerusalem Universe-City. The key to the kingdom lies heavily
on the shoulders of the artists because if they agree to do the Concert Festival under the aforementioned conditions
then financing will truly be easy to generate because these artists will undoubtedly draw big crowds, interest and
hence revenue. When I get the artists to agree, investors will be lined up at the door. All people involved should not
consider Project Venture Philanthropy their prime source of income or a way to maximize their own bank accounts.
When this venture succeeds, the ancillary profits for personal gain will be plentiful and those who stood with me from
the beginning will be rewarded for their faith, compassion and vision. There is no question that in helping others and
focusing on creating jobs that pay well, the creators themselves will always be rewarded financially because good work,
charity and empathy will always create wealth for everyone involved. Long term this endeavor represents a gold mine
of personal and community wealth.
SOCIAL MAGIK The Art and Intention of transforming Creative Invention into Cultural Construction through Social Cooperation and
Collaboration to transform an idea from Film into a real event, back into a film and back into more real events, thereby
creating the Real Moksha Foundation and the Real EIE Initiative from Imagination into practice. This is the final piece in
my plan; to transform an artistic fiction into a physical reality through the magik of movies and music and venture
philanthropy.
Conclusion: It is my intention to transform the commercial success of the Film, the commercial success of the Concert Festival and
the combined success of the Investors, Myself and the participants into a living, breathing life endeavor. The process is
meant to inspire, exemplify, prove and reveal to the world’s consciousness, (especially the youth), how incorporating
and enacting certain attitudes, perceptions, beliefs, individual choices, cooperation, intentions and will- we can
transform a purely intellectual, artistic intention through material assets into a living breathing reality that can be lived
in the world as it was imagined to be in my heart and mind and thus translated into the hearts and minds of those who
participate because this simply cannot be accomplished alone. This is a Grand Social Experiment! MAGIK
ART
BUSINESS
PHILANTHROPY
REVOLUTION
What will be revealed and created when these ideas are incorporated into a single vision that intentionally integrates
each part into a larger whole which transcends any individual act in physical reality and any collective act of artistic
creation to become a living, physical reality in time and space that the world can interact with through multiple levels
of consciousness?
The Formula:
1- ART (MIND-CONSCIOUSNESS-SPIRIT)
&
MOVIE (IMAGINE-PERCEIVE-CREATE)
2- BUSINESS (BODY-TECHNOLOGY–OBJECTIVE)
&
ECONOMICS (VISION-SCIENCE-PROFIT)
3- PHILANTHROPY (HEART-COMPASSION-WISDOM)
&
SPIRITUALITY (SOUL-EMPATHY-PERSPECTIVE)
+
4- MAGIK ( SPIRIT-HUMANITY–CONSCIOUSNESS)
&
DESIRE (MYSTERY-HUMANITY-CHOICE)
=
5- MANIFEST (COURAGE-SENSE-EVOLVE)
&
REALITY (CONVICTION-EXPERIENCE-ADAPT)
MIND > IMAGINATION CONSCIOUSNESS > PERCEPTION SPIRIT >CREATIVE PROCESS
BODY > VISION TECHNOLOGY > SCIENCE OBJECTIVE > PROFIT