Project Update 2 nd
Project Update 2nd
project :
Foreign College Students’ Perception of Thai Brand Products
Interview with Stanford’s Students ( In dorm and during meals)
Talking with STEP staffs
Progress :
Assumptions Vs Facts People here know
Red Bull well and know that it is from Thailand.
Some Thai products like MAMA and Red Bull T-Shirt are widely popular here.
People recognize some Thai Brands.
They don’t know any Thai brands.
They don’t know that Red-Bull actually come from Thailand and never see MAMA before.
>> Hard to identify their Perceptions
6 from 8 students said they think of “ Thai Food” first when mentioning Thailand
The most popular food among them is PadThai.
Spicy& Noodles are their impressions of Thai Food.
Interesting Findings
Pad Thai Tom Yum KungVariety of other Thai Noodles : Thai Boat
Noodles , Rad Na, Pad Kee Mao
Most Popular Thai Food
All of them like Thai food and love to have Thai food for their meals.: Thai Café & Restaurants
Thai food in campus : Food Truck ( very rare)Dining Halls ( not that Thai) Thai café ( which is very popular but owned by
Vietnamese and opened in limited times : M-F 11am-2.15pm (reference : Slickhours.com )
Although Dining Halls’food is good, students said they start to get bored of it.
Thai Café
Yelp.com
76 Reviews (7th April)The best hole in the wall at
Stanford!
Service is very fast, but staff can come off as rude
Asian food who are tired of the dining hall's buffets and
can't deal with the abomination known as Panda
Express.Too bad the only trustworthy
thing about it is the price. Only $6 for whatever meal the "Thai Nazi" dishes out for that
day.
Be ready to endure the huge line around lunch time (but it
moves fast), and to be yapped at by the Thai Nazi (better have your order and money ready
when you get to the front of the line!), but it's all worth it!!
>> High Demand for Thai Food in Campus
>> Less competitors
Marketing plan for Thai food restaurant in Stanford campus
New Project
Find Consumers’ needs &problems : Survey : questionnaires and Interview
Stanford’s StudentsThai food restaurants owners
Develop Concepts of the restaurant (or Café)
Survey Thai food Restaurants nearby
Develop Marketing Plan for the restaurant
How?
Consumer Analysis : Survey Competitors and Market analysis ( roughly) STP : Segmentation-targeting- positioning4 P :
ProductPrice Place ( Channel – Location might be tentative) Promotions – IMC
Long-term Plan
Not cover : Financials information ( ex. Budgets, Profit and ROI) , Operation, and maybe location
What the marketing plan will cover?
High Demand for Thai Food in Campus & Less competitors >> interesting opportunity
UsableeHigh possibilities to be complete in
limited time • My Personal interest >> Motivation & Happiness
WHY ?
Foreigner Consumers 'insight about Thai Food
Getting to know Thai restaurant market hereMore experience and Marketing knowledgeIdea for people who want to open restaurants
in Campus Inspiration & Motivation Most important : HAPPINESS
Expectations