Project tko

+

TETRIS

PONG

HOW BIG IS THE MARKET ?

LARGE & INCLUSIVE

Revenue created a aloneEst. Revenue created by the gaming industry in Malaysia

RM7 Billion

EDUCATION : VARIES

CUSTOMERS’ BACKGROUNDINCOME : RESPECTABLE

LOCATION : CITY TASTES : ADVENTURE

WHO ARE OUR COMPETITORS ?

STRENGTHS

● RECOGNISABLE APPROACH

● AFFORDABLE

● ESTABLISHED BUSINESS

MODELS

WEAKNESS

● LITTLE VARIETY OF CHOICE

● Old-fashioned.

● CATERED TO SPECIFIC

GROUPS

MARKETINGSTRATEGIES

IMMERSIVE REALITY

UNIQUE EXPERIENCES

HYPEPublicising Next Level

Advertising

Events

Flash mobs create insane amount of IMMERSIVE atmosphere, publicity, and

curiosity

IN GAME CURRENCY & PURCHASABLE ITEMS

Slots/Stations Pricing/half hour

Pokemon 30 40

FPS 24 60

Breakout 10 20

Tetris 10 20

Pricing scheme

Management Strategies

MANAGEMENT STRATEGIES

The business entity shall be a PARTNERSHIP between all 4

shareholders

Jun Zhang (CEO)Terence.T

Shi Zhang 1 (Marketing)Daniel S.

Shi Zhang 2 (Technological Development)

Daniel T.

Shi Zhang 3 (Finance)

Seet

Lu Zhang (Human Resources)

Lian Zhang (Senior Handlers)

Zhan Shi (Handlers)

START - U PC A P I T A L

X15 M

Financial Plan

14.9 M:

35 35Revenue : Revenue :

35

O.Cost : Profit :

Revenue :

Profit :Profit: O.Cost :

1st Year 3rd Year2nd Year

2.24 MILO.Cost : 0.912 MIL

3.15 MIL 7.7 MIL0.97 MIL

6.73 MIL 11.15 MIL

12.25 MIL1.1 MIL

Pay : Pay : Pay :

Forecasted Results

1000

35

Profit :

REFERENCE

1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer.

Entrepreneur Magazine, 8-8.

2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning

(6th ed., p. 49). United States of America: Palo Alto Software.

3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved

March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-

disneys-2-2-billion-theme-park-profits/

4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video

Distribution.

5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual

Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles.

com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass-

California-Adventure-259741621.html