Project Social

• 1. This Powerpoint was prepared for the students at
  Johns Creek, GA
  During Career Day, 2010.
  

2. Social Media for Business
3. Traditional Forms of Marketing
Billboards
TV Commercials
Yellow Pages
Radio
Newspapers
4. Expensive
Not highly targeted
Easily ignored
Doesnt make it easy for the customers to give feedback, beyond buying or NOT buying a product
What are the Problems with Traditional?
5. Traditional Media vs. Social Media
6. Traditional Media vs. Social Media
7. How Social Media Fits Into All This
Social media allows businesses to have conversations with potential customers.
When you have conversations with potential customers, they grow to trust you.
Once they trust you, theyre more likely to buy your product or service.
8. How Social Media Affects Buying Decisions
You go to a party and smell a perfume you like
Before the Internet, you had to go to the store to learn more about it
Now, you can go home, log onto your computer and
9. 10. Old Marketing (Traditional)
Old Toyota TV Commercials
11. New Marketing (Social Media)
Sienna Family Commercial Series on YouTube
12. New Marketing (Social Media)
YouTube Commercials Can Be Shared Virally
13. Whatis my job?
14. No, seriously.
Im a virtual social media manager companies dont have to hire somebody full-time to run their social media.
I help companies have conversations with customers using social media.
15. What are those?
16. Mark ZuckerbergsFacemash
The founder of Facebook made his first big cyber splash one night at Harvard.
He downloaded photos of all the girls at Harvard and then created a program that randomly compared 2 coeds against each other
He asked a simple question:Which girl is hotter?
17. Mark ZuckerbergsFacemash
In 4 hours, he got 22,000 hits on the Facemash website.
18. Mark ZuckerbergsFacemash
Now, lets do a Facesmash about my job.
19. Which is hotter?Commute
20. Which is hotter?Attire
21. Which is hotter?Colleagues
22. Which is hotter?Meetings
23. What do I do each day?
I read up on Mashable, to learn whats hot in tech.
24. What do I do each day?
I also look to see what articles myTwitter influencers think are worth reading.
25. What do I do each day?
I set up Facebook pages for my clients.
26. What do I do each day?
27. What do I do each day?
People Click on Like
Likes are the currency of Facebook
28. What do I do each day?
Call to Action Get People to Click Like
Landing Page
29. What do I do each day?
Post Content to Fan Page
Respond to Fan Comments
Create Events
30. What do I do each day?
Respond to ClientsFans
Tweet About the News
31. What do I do each day?
Respond to Your Fans
Create YouTube Channel
32. What do I do each day?
Respond to Your Fans
Write Blog Posts About Social Media
33. Who had the greatest impact on this career?
My husband, Adam.
Encouraged me to find a career that I feel passionate about.
And, during the day, he runs Social Media at
34. Whoelse had the greatest impact on this career?
Kate Buck, Jr. (yes, she really does have pink hair.)
She is a rock star in the world of social media management.
She taught a class I took called
35. Best part of my job?
Freedom!
Im offering a service thats very much in demand lots of companies want and need what I do.
Doing something I love.What could be better?
Can set my own schedule, so I can be home to help my kids get to school, and Im home in the afternoon.
36. So if you can understand this
maybe you should be a
virtual social media manager!