Project Sarah Sunsilk Green Planogram V 03[1]

Sunsilk: Category DirectionsAugust 10, 2009

PROJECT SARAH: GREEN PLANOGRAM

For Sunsilk: Pink lang, that’s kulang! We need to build a strong core of more than just 1 variant.

Growth attained by the Sunsilk Pink variant off-set by large decline from other variants. Pink alone can not sustain Sunsilk run-rates and growth.

Sunsilk Pink vs Other Sunsilk Variants:average weekly sales / month 2009

14 15 16 15 17 19 16

27 2527

26 22 20

13

-

5

10

15

20

25

30

35

40

45

50

Jan Feb Mar April May June July

Sunsilk Pink Other Variants

Growth: P13 vs Q114%

Growth: P13 vs Q1-30%

Need to build strong Core variants, side by side with Pink.Maximize Sarah G. and the Green Campaign in-store.

1.2cm every month!cm every month!

Building the Core In-store.From Project Cotaoco to Project Sarah: Green Planogram

FROM: SOS spread across multiple variants

TO: SOS concentrated disproportionately

on Pink and Green

SUPERMARKET PRIMARY DISPLAY

Project Sarah: Green Planogram Implementation.Disproportionate SOS for Pink and Green within Sunsilk.

RTM / IDD PRIMARY DISPLAY

Project Sarah: Green Planogram Implementation.Disproportionate SOS for Pink and Green within Sunsilk.

Project Sarah: Green Planogram Implementation.Disproportionate SOS for Pink and Green within Sunsilk.

SUPERMARKET SECONDARY DISPLAY

RTM / IDD SECONDARY DISPLAY

Project Sarah: Green Planogram Implementation.Disproportionate SOS for Pink and Green within Sunsilk.

Thank you for your support.Let’s rebuild the core of our flagship shampoo brand.

PROJECT SARAH: GREEN PLANOGRAM